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GMSA Overview 2016 V2.Cdr South Africa Overview Enter CONTENTS 2 GM SOUTH AFRICA: HISTORICAL TIMELINE 4 GM FACILITIES IN SOUTH AFRICA 5 VEHICLES ASSEMBLED 6 DEALER NETWORK COVERAGE: Market Size 7 OUR BRANDS 8 GM SOUTH AFRICA CURRENT PORTFOLIO 9 SALES 10 GM SUB-SAHARAN DISTRIBUTION NETWORK & BRANDS 11 COMPONENT EXPORTS 12 AWARDS 14 CORPORATE SOCIAL RESPONSIBILITY 15 EMPLOYEE VOLUNTEERISM 16 GMSA CHILDLIFE FOUNDATION 17 GM SOUTH AFRICA FOUNDATION 1 General Motors South Africa Overview Next GM SOUTH AFRICA: HISTORICAL TIMELINE 1913 General Motors begins distributing vehicles in South Africa 1920s 1926 Commenced production operations in South Africa (Darling Street) Chevrolet, Oakland, GMC, Buick, Pontiac, Oldsmobile and Vauxhall 1928 Assembly commences at Kempston Road plant 1930s Brands added: Cadillac, Bedford trucks and Opel 1950s Frigidaire Stoves and refrigerators begin production 1965 Engines assembly plant opened 1972 Isuzu pickup introduced – during 1970s the Chev Commercial branding is replaced by Isuzu 1986 GM divests from South Africa – Delta Motor Corporation is formed Subsidiary company (Precision Exhaust) wins 1st of 7 1991 GM Supplier of the Year awards for catalytic converters 2 General Motors South Africa Overview Previous Contents Next GM SOUTH AFRICA: Historical Timeline continued 1995 Delta becomes highest volume exporter of pickups to Africa 1996 Struandale Assembly Plant production begins 1997 GM purchases a 49% interest in Delta Motor Corporation 2003 Chevrolet brand returns to South Africa 2004 GM purchases remaining 51% - company name reverts to GM South Africa We have built 2006 HUMMER H3 production commences – both domestic and export markets 2.76 2008 New Vehicle Conversion and Distribution Centre opens 2010 New Parts Distribution Centre opens million 2013 GM Africa region established (incorporating production vehicles since operations in Kenya, Egypt and South Africa) 2015 The 250 000th Chevrolet Utility rolled off the production line at the Struandale plant in Port Elizabeth. - GMSA contributed 2.76 million vehicles built to the 1926 global total of 500 million vehicles 3 General Motors South Africa Overview Previous Contents Next GM FACILITIES IN SOUTH AFRICA OWNED • Struandale Site LEASED • Kempston Road site Vehicle Sales, Service and • Parts Distribution Centre Marketing Offices • Vehicle Sales, Service and Marketing offices - Johannesburg WN TO UITENHAGE O GRAHAMS Parts T Distribution Vehicle Centre Conversion & Distribution COEGA RIVER Centre ZWARTSKOP RIVER Strunadale TO CAPE TOWN Plant Kempston Road 5km 10km 15km 20km 25km Plant PE HARBOUR ALGOA BAY PORT ELIZABETH 4 General Motors South Africa Overview Previous Contents Next VEHICLES ASSEMBLED Chevrolet Utility (sub-one ton pick-up) Chevrolet Spark Isuzu pick-up (one-ton pick-up) Isuzu trucks (as part of a 70/30 joint venture with Isuzu Motors of Japan) 5 General Motors South Africa Overview Previous Contents Next DEALER NETWORK COVERAGE: Market Size LEGEND Chevrolet/Opel/Isuzu - 134 Botswana/ Swaziland Gauteng Limpopo Namibia North West Province Mpumalanga Free State KwaZulu-Natal Northern Cape Eastern Cape Western Cape 6 General Motors South Africa Overview Previous Contents Next OUR BRANDS All our brands are equally important and each plays a specific role in our overall portfolio Chevrolet Our global brand that forms the cornerstone of the GM passenger car portfolio and will evolve in line with the global strategy under the Find New Roads campaign. Opel Opel has a strong heritage in South Africa with its products been sold in this market since the 1930s. The brand represents excitement innovation, design and drive. Isuzu Our commercially focused brand, manufactured locally, engineered locally with untapped potential for both domestic & export growth. 7 General Motors South Africa Overview Previous Contents Next GM SOUTH AFRICA CURRENT PORTFOLIO OPEL Corsa Hatch Astra Hatch Astra OPC Astra Sedan Opel ADAM Opel Mokka CHEVROLET Spark Lite Spark Aveo Sedan Sonic RS Sonic Sedan Sonic Hatch Cruze Sedan Cruze Hatch Captiva Trailblazer Chevrolet Commercial Orlando Utility Pickup ISUZU Isuzu Trucks Isuzu KB Series Isuzu N, F , C & E Series 8 General Motors South Africa Overview Previous Contents Next SALES GM Volume GM Share 2015 61 624 9.5% • In 2015 Isuzu pick-up sales volumes increased by 5% • In 2015 Utility sales volumes increased by 3% • 18.9% of the overall LCV market in 2015 • Our top selling products in 2015 included the Chev Utility, Isuzu KB and Chev Spark • In 2015 Opel sales volumes increased by 74% vs 2014 9 General Motors South Africa Overview Previous Contents Next GM SUB-SAHARAN DISTRIBUTION NETWORK & BRANDS LEGEND Chevrolet / Isuzu Opel Tunisia No GM Distribution Morocco Algeria Western Sahara Libya Egypt Cape Verde Mauritania Mali Senegal Niger Gambia Chad Sudan Eritrea Guinea-Bissau Burkina Faso Djibouti Guinea Sierra Leone Nigeria Ethiopia Liberia oon C.A.R. Benin Ivory Coast amer Ghana C Togo Equatorial Guinea Somalia ongo Kenya C Uganda Gabon Dem. Rep. Congo Rwanda For the first time in the history Burundi of GM South Africa we are assembling Tanzania Isuzu pick-ups in both left and right Angola Malawi hand drive. We have established a strong base in South Africa from which Zambia to expand and grow our sales volumes Zimbabwe Mozambique in the medium to long term in key Namibia Botswana Madagascar Sub-Saharan Africa markets. Reunion Island Mauritius Coverage in place for all significant Swaziland volume markets in SSA. South Africa Lesotho 10 General Motors South Africa Overview Previous Contents Next COMPONENT EXPORTS Through GM South Africa’s supplier base the company exports catalytic convertors, stainless steel exhaust components. (Catalytic convertors account for 95% of component exports business) Key markets include United States, Mexico, South America, Europe, South Korea and China. GM South Africa facilitates the export of nearly 3 million catalytic converters per year which accounts for 27% of total catalytic converter export revenue. 11 General Motors South Africa Overview Previous Contents Next AWARDS In the 2015 IPSOS Quality Awards GM South Africa won 10 awards: - Best Volume Passenger brand: Opel & Chevrolet with Silver - Best local manufacturing plant: Chevrolet with Silver - Best overall LCV brand: Chevrolet with Silver and Isuzu with Bronze - Best 1 ton double cab: Isuzu with Bronze - Best 1 ton single cab: Isuzu with Silver - Best small hatch: Corsa with Silver and Sonic with Bronze - Best Small Sedan: Sonic with Gold and Aveo with Silver - Best Top Sedan: Cruze with Silver - Best ¾ ton: Chev Utility with Gold - Best Diesel Single Cab: Isuzu In Car Magazine’s Top 12 Best Buys for 2015, Chevrolet Spark won the Best Budget Car category for the second consecutive year. Opel won the category of Company to watch out for. The Chevrolet Trailblazer was named Best Value SUV. Orchid Award: The new Chevrolet Cruze advertisement won an Orchid Award, awarded by the Star, the newspaper with the biggest circulation in South Africa. Govan Mbeki Award: Fairview Links was awarded the Best Social Housing project in the country. This brings the GM Foundation’s total awards tally since 1995 to 24 for its housing and education initiatives. AWARDS Continued 12 General Motors South Africa Overview Previous Contents Next AWARDS Continued Exporter of the Year Awards: GM South Africa won the Environmental category for the Eastern Cape. This is in recognition of the company’s efforts to cut down on waste and pollutants and to recycle material from its daily operations. Women on Wheels Awards: Opel ADAM won for the best hatchback, while Opel Mokka won the MPV’s category. Best of the Best Award: The new Opel Corsa won the Best of the Best Award in the Best Budget Buy segment by South Africa’s biggest newspaper, The Star. Health and Wellness Awards: GMSA emerged victorious at the 7th annual Nelson Mandela Bay Business Health and Wellness Awards. GMSA won in the category Corporate Social Investment and Community Support for the Machiu Primary School Arts project, as well as the overall Wellness Champion for an employee’s involvement with the Friends of Paterson Trust. Opel ADAM and Opel Corsa have been shortlisted as Car of the Year finalists. 13 General Motors South Africa Overview Previous Contents Next CORPORATE SOCIAL RESPONSIBILITY - 2015 GMSA’s corporate social responsibility has a strong focus on improving the status of education and youth development in the country. 60 000 One World Futbols to development soccer. 7200 learners benefit from soccer development. 20 000 Lapdesks since 2011 2 000 Career handbooks in 2015 14 General Motors South Africa Overview Previous Contents Next EMPLOYEE VOLUNTEERISM Winter Woolly Campaign GMSA boosted the Winter Woolly Week project with a cash donation of R150 000. Employees also collected money at traffic intersections and donated food, clothing and blankets. 67 Minutes for Madiba 180 employees packed a total of 20 088 meals for Madiba Day Employees get involved with adopted schools 15 General Motors South Africa Overview Previous Contents Next GMSA CHILDLIFE FOUNDATION For every vehicle sold in South Africa, GMSA, its network of 134 dealers and GMSA Financial Services contribute to the GM Childlife Foundation. Since its inception in 2010 the Foundation invested more than R15 million in 61 projects, touching the lives of more than 223 000 underprivileged children across South Africa. Dealers have the freedom to select projects relevant to the specific needs of their local communities. Project include feeding schemes, school transport, building and renovations, and other practical assistance to schools, day care centres and after care centres. More than R15 million spent since 2010 61 child-focused projects across South Africa Impacted more than 223 000 children 16 General Motors South Africa Overview Previous Contents Next GM SOUTH AFRICA FOUNDATION The GM South Africa Foundation is the primary driver of the company’s community development activities and has a proven track record in partnering with Government and other development and education organisations to facilitate effective delivery on two of South Africa’s most critical challenges – public schooling and State-subsidised housing.
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