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Download the DIA Color Chart DEMI-PERMANENT HAIRCOLOR 2 COMPLIMENTARY LINES OF HAIRCOLOR Each with its own benefit & expertise both provide maximum creativity & freedom ADVANCED ALKALINE TECHNOLOGY GENTLE ACID TECHNOLOGY HIGH PERFORMANCE HIGH PERFORMANCE • Demi-permanent crème • Luminous demi-permanent gel-crème • Rich tones, exceptional softness • Zero lift • Covers up to 70% grey • Intense care for the hair THE PROCESS THE PROCESS • Lifts (up to 1.5 Levels with 15-vol), then deposits • Zero lift, deposit only BEFORE COLOR DURING COLOR AFTER COLOR BEFORE COLOR DURING COLOR AFTER COLOR On natural hair, the cuticle The alkaline agents slightly open DIA Richesse has the ability to lighten up On color-treated & DIA Light has an acid The cationic polymers in scales are closed. the hair fiber allowing colorants to 1.5 levels, cover up to 70% white hair sensitized hair, the cuticle pH close to the natural pH of the hair. DIA Light have a resurfacing to penetrate the cuticle. & create rich, profound tones. scales are already open. effect on the cuticle, leaving There is no lift with gentle penetration the hair with amazing shine. of colorants for long lasting color. ADVANCED ALKALINE TECHNOLOGY ADVANCED ALKALINE TECHNOLOGY HIGH PERFORMANCE • Demi-permanent crème • Rich tones, exceptional softness • Covers up to 70% grey THE PROCESS • Lifts (up to 1.5 Levels with 15-vol), then deposits BEFORE COLOR DURING COLOR AFTER COLOR On natural hair, the cuticle The alkaline agents slightly open DIA Richesse has the ability to lighten scales are closed. the hair fiber allowing colorants up to 1.5 levels, cover up to 70% white to penetrate the cuticle. hair & create rich, profound tones. GENTLE ACID TECHNOLOGY GENTLE ACID TECHNOLOGY HIGH PERFORMANCE • Luminous demi-permanent gel-crème • Zero lift • Intense care for the hair THE PROCESS • Zero lift, deposit only BEFORE COLOR DURING COLOR AFTER COLOR On color-treated & DIA Light has an acid The cationic polymers in sensitized hair, the cuticle pH close to the natural pH of the hair. DIA Light have a resurfacing scales are already open. effect on the cuticle, leaving There is no lift with gentle penetration the hair with amazing shine. of colorants for long lasting color. DEMI-PERMANENT HAIRCOLOR QUICK CLIENT CONSULTATION GUIDELINES Porosity of hair How porous is your client’s hair? POROSITY SCALE DIA RICHESSE DIA LIGHT 1 2 3 4 5 NORMAL SLIGHTLY POROUS POROUS EXTREMELY POROUS DAMAGED TASTE OF COLOR OPAQUE SHEER Does your client prefer a more opaque or sheer end result? DIA RICHESSE DIA LIGHT** * DIA Richesse Hi-Visibility is not recommended for covering white hair. ** When used with 6-vol. DIActivateur. DEMI-PERMANENT HAIRCOLOR FORMULATION GUIDELINES SERVICE CHART* SERVICE DIA RICHESSE DIA LIGHT VIRGIN 9- OR 15-VOL. DIActivateur 20 MIN. N/A N/A COLORMATCH/REFRESH 9-VOL. DIActivateur UP TO 20 MIN. 6-VOL. DIACTIVATEUR UP TO 20 MIN. PRE-COLORATION N/A N/A 6-VOL. DIACTIVATEUR 10-20 MIN. COVER UP TO 30% WHITE 9-VOL. DIActivateur 20 MIN. N/A N/A COVER UP TO 70% WHITE 15-VOL. DIActivateur 20 MIN. N/A N/A TONING 9-VOL. DIActivateur 2-10 MIN. 6-VOL. DIACTIVATEUR 2-10 MIN. LIFT 15-VOL. DIActivateur 20 MIN. N/A N/A LOWLIGHTS 9-VOL. DIActivateur 20 MIN. 6-VOL. DIACTIVATEUR 20 MIN. 9-VOL. or DIA METALS 15-VOL. DIActivateur UP TO 20 MIN. N/A N/A * A DIA service can be done the same day as a THIO perm, smoothing or straightening treatment using 6-or 9-vol. DIActivateur; however, you must wait 15 days before using the 15-vol. DIActivateur. You must also wait 15 days after a sodium hydroxide, guanidine, or a calcium relaxer to apply DIA with any DIActivateur (6-, 9-, and 15-vol.). DEMI-PERMANENT HAIRCOLOR COLORMATCHING GUIDELINES • LONGER LASTING COLOR • INCREDIBLE SHINE Use demi-permanent color to refresh mid-lengths and ends • GENTLER ON THE HAIR • BETTER UNIFORMITY Colormatching can be done with both DIA Light and DIA Richesse. We generally suggest colormatching with DIA Light, I - INOA shade only except in circumstances where there is not a direct DIA Light match or the desired taste of color is more opaque M - Majirel shade only (Majirel Cool Cover Shades). This chart does not represent the entire INOA/Majirel portfolio of shades. TIP: Identify the porosity of your client’s hair, as well as the desired taste of color to better help you choose between - DIA Richesse shade only DIA Light and DIA Richesse. For porous or sensitized hair, dilute recommended colormatch formula with clear. * All other shades are DIA Light WARM BROWN GREEN BLUE VIOLET COOL MOCHA EXTRA COVERAGE GOLD COPPER RED BLUE & GREEN NATURAL & BLONDE INOA/ INOA/ INOA/ INOA/ INOA/ INOA/ INOA/ INOA/ INOA/ INOA/ INOA/ DIA DIA DIA DIA DIA DIA DIA DIA DIA DIA DIA MAJIREL DIA MAJIREL DIA MAJIREL MAJIREL MAJIREL MAJIREL MAJIREL MAJIREL MAJIREL MAJIREL MAJIREL MAJIREL MAJIREL MATCH MATCH MATCH MATCH MATCH MATCH MATCH MATCH MATCH MATCH MATCH CC SHADE MATCH CC SHADE MATCH SHADE SHADE SHADE SHADE SHADE SHADE SHADE SHADE SHADE SHADE SHADE 8.07 8 10.01 10.12 9.22 M 10.22 10.13 10.13 6.23 6.23 7.8 7.8 9.0 I 9 9.32 I 10.32 9.03 I 9.03 8.04 I 8.34 6.6 M 6.64 CC 9.11 9.11 CC 9 9.11 ¾ 8.34 + 7.07 7 10.1 10.12 10.21 10.21 10.23 I 10.32 5.023 M 6.23 6.8 6.8 8.0 8.1 9.31 9.3 9.3 8.43 M 6.60 M 6.64 CC 9.1 9.11 CC 8 8 9.31 ¼ 7.4 ½ 6.1 + 7.17 7 9.01 9.01 9.21 M 10.21 9.12 10.12 5.12 I 5.12 5.8 5.8 7.0 8.31 I 9.03 8.03 M 9.03 7.4 7.40 6.64 6.64 CC 8.11 9.11 CC 7 7 ½ 8.1 ½ 5.15 6.07 6 9.1 9.01 9.2 I 9.02 9.13 9.13 5.015 M 4.8 4.8 6.0 6.1 7.31 8.3 8.3 8.3 7.40 M 7.40 6.66 6.64 CC 8.1 8.1 CC 6 6 + ½ clear ½ 7.35 + ½ 6.1 + 6.17 6 9.11 I 9.11 5.20 5.26 9.23 M 9.03 5.15 I 5.15 NATURAL 5.0 5.1 7.035 I 8.30 M 8.34 7.43 7.43 5.5 5.66 CC 7.11 CC 5 5 ½ Clear ½ 8.1 5.07 5.07 8.01 M 9.01 4.20 I 4.20 8.12 M 9.12 4.15 I 4.15 10 10.13 4.0 4.01 6.35 I 7.35 8.33 I 8.34 7.44 I 7.40 5.56 I 5.66 CC 7.17 7 CC 4 4 ½ 6.3 + 5.17 5.07 8.1 8.11 4.26 I 4.26 8.13 9.13 9 9 3.0 I 4.01 6.32 I 8.34 8.34 6.40 I 7.40 5.6 M 5.66 CC 7.1 8.1 GOLD ½ 6.23 ½ 7.14 INOA GOLD ½ 7.31 + 4.07 5.07 7.01 M 8.1 7.014 M 8 8 6.31 I 7.03 M 8.3 6.45 6.45 5.60 5.66 CC 6.11 6.1 CC 8.3 8 + ½ Clear NATURAL ½ 5.31 7.1 8.1 7.12 M 7.12 7 7 9.3 9.3 5.31 I 5.31 7.34 I 8.34 6.46 6.46 5.62 5.66 CC 6.17 6.1 CC 7.3 7 ½ 6.3 + 7.11 I 8.1 7.13 7.13 6 6 8.3 8.3 5.32 5.32 7.3 5.4 5.4 5.64 6.64 CC 6.1 6.1 CC 6.3 6 ½ 8.3 ½ 6.1+ ½ 6.3 + 6.01 M 7.23 8.23 5 5 7.3 5.35 I 5.35 6.03 M 6.3 5.45 I 6.45 4.56 I 5.66 CC 5.1 5.1 CC 5.3 5 ½ 8.1 ½ 8.3 ¾ 7.14 ½ 5.4 + 6.1 6.1 6.014 M 4 4 6.3 6.3 6.3 6.3 4.45 I 4.65 M 5.66 CC 4.3 4 + ¼ Clear ½ 6.45 6.11 I 6.1 6.13 I 6.13 3 3 6.34 6.34 5.1 6.1 1 1 5.3 5.3 I 2.10 2.10 I 4.3 4.3 I For Majirel High Lift, Majiblond, and Majilift, we do not recommend colormatching with DIA due to processing time. We do recommend toning with DIA Light or DIA Richesse after initial service. ADVANCED ALKALINE TECHNOLOGY BLUES & GREENS VIOLETS COOL BROWNS & BLONDES MOCHAS NATURALS .01 .07 .10 .11 .02 .20 .26 .12 .13 .14 .15 .23 .8 .00 10 9.01/9NB 9.11/9BB 9.02/9NV 9.13/9BG 9/9N 9 8.02/8NV 8.13/8BG 8/8N 8 7.01/7NB 7.13/7BG 7.14/7BC 7.23/7VG 7.8/7M 7/7N 7 6.01/6NB 6.02/6NV 6.12/6BV 6.13/6BG 6.23/6VG 6.8/6M 6/6N 6 5.01/5NB 5.07/5NGR 5.12/5BV 5.13/5BG 5.15/5BRV 5.8/5M 5/5N 5 4.01/4NB 4.20/4VVV 4.26/4VR 4.15/4BRV 4.8/4M 4/4N DM5* DM5* 4 3.00/3NN 3/3N 3 2.10/2BBB 2 1/1N 1 *DIA DM5 & Rubilane™ WARNING: It is imperative that DM5 & Rubilane™ shades be used alone.
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