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2K Sports Teams with Nike to Offer the Ultimate Basketball Experience

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2K Sports Teams with Nike to Offer the Ultimate Basketball Experience 2K Sports Teams with Nike to Offer the Ultimate Basketball Experience September 21, 2005 8:02 AM ET NEW YORK--(BUSINESS WIRE)--Sept. 21, 2005--2K Sports, a publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), and Nike, Inc. (NYSE:NKE) today announced they have partnered to deliver a new level of authentic basketball experience in the fall 2005 release of the NBA 2K6 video game. This relationship marks the deepest integration into video games ever for Nike, with authentic footwear, the use of performance attributes associated with specific footwear models and the first ever video game integration of the Nike iD shoe customization function. In addition to Nike footwear, the game also will feature athletes wearing other Nike brands including Jordan and Converse. "The relationship between 2K Sports and Nike is about the natural union of two leading brands synonymous with sports, competition and innovation," said Erik Whiteford, vice president of marketing, 2K Sports. "Through this relationship, our aim is to deliver a truly unique basketball experience that taps into the intense passion and energy of the sport." "Partnering with an industry leader like 2K Sports allows us to deliver new and rich experiences with the Nike brand and also to provide more authentic gameplay for the consumer," said Ralph Greene, US Basketball Brand Director, Nike. Among the most compelling elements of the partnership is the integration of the Nike iD shoe customization feature within the game functionality. In 24/7, NBA 2K6's Streetball Mode, players dribble across North America and compete in various streetball tournaments. As players advance through the mode, a new pair of Nike Basketball shoes is awarded to the user. Each shoe earned is then added to the player's Nike Shoe Locker. The shoes are classified based on Nike's Flight, Force and Uptempo categories and give the user enhanced performance when worn in the game. The player must choose the best performance characteristics, such as greater speed, to defeat the opponent. Once shoes are collected in the locker, gamers can use the exclusive 24/7 Nike iD customization feature to personalize their shoes. This feature mirrors the real-world customization capabilities accessible at the Nike iD web site (www.nikeid.com). Other key components of the 2K Sports and Nike in-game integration include: -- Nike Shoe Locker - As gamers fill up their locker with the Nike shoes they've won in various streetball challenges, they will have the option to return to their locker throughout the mode and select shoes that will favorably affect their ability in future competitions. The virtual shoe attribute boosts are aligned to the true-to-life performance benefits of each particular Nike shoe. -- Nike and 2K Sports to cooperatively launch new shoes - Throughout the upcoming NBA season, secret codes will be announced allowing users to unlock newly released Nike signature shoes in the game. These shoes will be found exclusively in NBA 2K6. -- In standard gameplay mode, over 200 Nike athletes will be wearing their actual Nike shoes. -- NBA 2K6 will also be featured within NBA.com and the Nike Basketball web site (www.nikebasketball.com) throughout the season. -- Collector's editions of 2K Sports / Nike shoes to be released to the sneaker enthusiast community. Each collector's shoe will be bundled with a copy of NBA 2K6. NBA 2K6 will hit the courts with all the ingredients necessary to continue its reign as the #1 rated professional basketball game*. Page 1/3 NBA 2K6 will debut this fall for the PlayStation(R)2 computer entertainment system and the Xbox(R) and the Xbox 360(TM) video game and entertainment systems from Microsoft. For more information, please visit www.2Ksports.com * According to GameRankings.com average scores of 2004-2005 pro basketball video games About Take-Two Interactive Software Headquartered in New York City, Take-Two Interactive Software, Inc. (NASDAQ: TTWO) is an integrated global developer, marketer, distributor and publisher of interactive entertainment software games and accessories for the PC, PlayStation(R) game console, PlayStation(R)2 computer entertainment system, PSP(TM) (PlayStation(R)Portable) system, the Xbox(R) video game and entertainment system from Microsoft, the Xbox 360(TM) video game and entertainment system from Microsoft, Nintendo GameCube(TM), Nintendo DS(TM) and Game Boy(R) Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K Games, 2K Sports and Global Star Software; and distributes products in North America through its Jack of All Games subsidiary. Take-Two also manufactures and markets video game accessories in Europe, North America and the Asia Pacific region through its Joytech subsidiary. The Company maintains sales and marketing offices in Cincinnati, New York, Toronto, London, Paris, Munich, Madrid, Vienna, Milan, Sydney, Breda (Netherlands) and Auckland. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com. Xbox, Xbox 360, and Xbox Live are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. The NBA and individual NBA member team identifications used on or in this product are trademarks, copyrighted designs and other forms of intellectual property of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole or in part, without the prior written consent of NBA Properties, Inc. (C) 2005 NBA Properties, Inc. All rights reserved. About Nike, Inc. NIKE, Inc. based in Beaverton, Oregon is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Bauer NIKE Hockey Inc., a leading designer and distributor of hockey equipment; Cole Haan(R), which designs, markets, and distributes fine dress and casual shoes and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories and Exeter Brands Group LLC, which designs and markets athletic footwear and apparel for the value retail channel. "PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries. All other trademarks are the property of their respective owners. Safe Harbor Statement under the Private Securities Reform Act of 1995: This press release contains forward-looking statements made in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws. Such forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to them. The Company has no obligation to update such forward-looking statements. Actual results may vary significantly from these forward-looking statements based on a variety of factors. These important factors are described in the Company's Form 10-Q for the quarter ended July 31, 2005 in the section entitled "Cautionary Statement and Risk Factors". CONTACT: 2K Sports Page 2/3 Matt Atwood, 415-507-7545 [email protected] or Nike, Inc. Trisha Burns, 212-367-4437 [email protected] or Corporate Press/Investor Relations: Take-Two Interactive Software, Inc. Jim Ankner, 646-536-3006 [email protected] SOURCE: Take-Two Interactive Software, Inc. Page 3/3.
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