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Business Support Makes a Difference A publication of 2 March 2009 Issue 32 Sport Nova Scotia Business Support Editor Managing Editor Brent Sedo Catherine McKellar JAMIE FERGUSON Cover Layout & Desktop CHIEF Makes a Difference EXE C UTIVE OFFI C ER Lindsey Benson Paula Yochoff Senior Staff s you read this edition of indicator of the broad support the Business leaders also realize that Chief Executive Officer A Sport Quarterly, we hope business community provides. a healthy, vibrant community is a Jamie Ferguson you have also noticed that Sport The type of support also shows a good community in which to work Director of Finance Nova Scotia’s annual advocacy variety of creative ways business and live and therefore one that can & Administration campaign is currently running helps sport grow. Whether it is cash help their own business grow and Debbie Buckoski across the province. This year, we sponsorships, providing services thrive. Director of Public Relations are celebrating businesses—big for reduced or no cost, or providing Businesses who support sport are Catherine McKellar and small—that support sport at all opportunities for sport groups to not just making donations or helping levels in Nova Scotia. raise money by bagging groceries to raise funds, they are making Director of Marketing The resources the business sector or holding car washes, it is clear investments in their businesses Jeff LeDrew make available to sport every year that the business sector believes in and in our youth and communities. Director of Sport Development are substantial. Canadian sport and Mark Smith recreation organizations receive 15 per cent of their revenue in the “Business leaders recognize the value Sport Quarterly, form of corporate sponsorships, a publication of Sport Nova Scotia. donations and grants, according to of sport, to the participants, to their Letters to the editor must include a 2006 Imagine Canada study. This name, address and phone amounts to approximately $900 community and also to their bottom number. million for sport and recreation line.” Sport Nova Scotia organizations every year in Canada. 5516 Spring Garden Road The report also tells us that more 4th Floor than half (55 per cent) of all sports the value of sport activity, be it elite So, this year, Sport Nova Scotia Halifax, Nova Scotia B3J 1G6 and recreation organizations report sport or grassroots programming. wants to thank all of them—big Tel: (902) 425-5450 annual revenues of less than $30,000. So the logical question is, why? and small—for the many ways they Fax: (902) 425-5606 Clearly, business support is vital Why does the business community help make sport happen in every and the sport opportunities that believe that sport is important? community across the province. We E-mail: [email protected] www.sportnovascotia.ca exist in our province today would The answers are quite simple: also encourage business leaders to not be possible without it. business leaders recognize the continue supporting sport—whether Along with the dollar amount value of sport, to the participants, it is a large corporation sponsoring that is given to sport and recreation to their community and also to a province-wide program or a local organizations, it is also important to their bottom line. They know that business supporting a local team. note that support is not just directed youth who participate in sport are Remember to thank these business to national events; provincial and healthier and have better social leaders for their investment in community-based initiatives are skills, thereby making it more sport and, of course, we hope you actually the largest portion of likely that these youth will become return the favour by supporting sponsorship dollars. A 2008 study positive contributors to society and their business if you have the from the Institute of Sport Marketing the community. This is confirmed chance. Supporting businesses that tells us that 40.1 per cent and 19.5 by a 2005 Conference Board of support sport helps create more Senior Funding Partner of per cent of sponsorship dollars were Canada report that found “sport is opportunities for youth across our Sport Nova Scotia invested with reaches at the local or a valuable and important means of province to reap the benefits sport provincial levels respectively. organizing and enhancing a wide provides and that is an investment The size of the businesses set of transferable skills that are we cannot afford to pass up. supporting sport is not the only important in work and life”. 2 3 Athlete’s Column Skating After A Dream JESSICA WONG go out there and play against higher a great opportunity and I had an HOCKEY competition. My dad came with me awesome time. Every time you put on and we lived together out there, that jersey it’s just an amazing feeling, Business leaders also realize that but he still had a business to run in it’s just hard to describe. I managed to a healthy, vibrant community is a Nova Scotia. So, after one season, get a few goals, the competition was good community in which to work we decided to try and move a bit great and I just had a lot of fun. and live and therefore one that can closer to home, which is why I ended Getting a scholarship was definitely help their own business grow and up playing in Ontario. I’m here by one of my goals and I’m really looking thrive. myself now and my family is back in forward to playing at Minnesota- Businesses who support sport are Baddeck and Halifax. Duluth. Stepping on the ice for the not just making donations or helping Playing in higher competition has first time with the team is going to be to raise funds, they are making definitely helped me improve. We an amazing experience. It’s definitely investments in their businesses play a lot of hockey [eds. note: the going to be a different and higher and in our youth and communities. Stoney Creek Junior Sabres play a 65- level of hockey. game schedule in 2008-09, plus Ontario For any young players, I would Hockey Association and Provincial definitely say that if it is one of your “Business leaders recognize the value Women’s League playoffs] and so my life dreams to play the game you love is basically going to school, training you should follow whatever path you of sport, to the participants, to their and playing hockey. I love it. need to do so. Just stick with it and community and also to their bottom Playing for Team Canada was have fun.” line.” Jessica Wong (CAN) in front of the net, Annie Svedin (SWE) and Josephin Lennstrom (SWE) are behind So, this year, Sport Nova Scotia her ready to stop the puck. (;by IIHF-HHOF Images/Matthew Manor) wants to thank all of them—big and small—for the many ways they Taking the classic Canadian path, group in the world, as she scored four help make sport happen in every17-year-old Jessica Wong of Baddeck goals and collected eight assists to tie community across the province. We left home in her mid-teens to pursue her for the team lead in points during the also encourage business leaders to hockey dreams. Three years ago, Wong tournament. In early February, Wong continue supporting sport—whether travelled to Alberta to spend a season reached another career goal when she it is a large corporation sponsoring playing in the elite Warner School accepted a scholarship to play NCAA a province-wide program or a local program, and for the past two seasons Division I hockey at the University of business supporting a local team. she has suited up for the Stoney Creek Minnesota-Duluth next fall. Remember to thank these business Junior Sabres in the Ontario-based leaders for their investment in Provincial Women’s Hockey League. “ y older brother and sister sport and, of course, we hope you This past January, Wong experienced Mplayed hockey in Baddeck, and return the favour by supporting the highlight of her career so far, when I used to go to the games and always their business if you have the she was chosen to play for Team Canada wanted to play, so when I got old chance. Supporting businesses that (along with fellow Nova Scotian and enough I just took to it right away. I support sport helps create more Stoney Creek teammate Jillian Saulnier) just always loved playing hockey. opportunities for youth across our at the IIHF Womens’ Under-18 Hockey The coach at the Warner School in province to reap the benefits sportChampionship in Fussen, Germany. Alberta is actually from the Maritimes, provides and that is an investment Although the Canadian team lost the so that’s how I got the opportunity to we cannot afford to pass up. gold-medal game to the USA, Wong go out to Alberta. I talked about it had great success playing against the with my family and we decided that best female hockey players in her age it would be the best thing for me to 4 MARCH 2009 Sponsored by Multi-Sport Athletes—A Coach’s Perspective opinion. Learning to play different likelihood of leading healthy, active where they want to spend their time. sports increases the chances of learning lifestyles and maintaining a life-long Every coach should want what’s best new skills, making new friends and love affair with sport. But the higher the for the athlete and sometimes what’s MARK SMITH finding a physical activity that you can competition level an athlete reaches, the best for the athlete is being asked to DIRE C T O R love for a lifetime.
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