Presented by November 17 & 18, 2014 PRIMETIME Westin Harbour Castle Hotel Sports & Entertainment Toronto, Canada 2014 PROGRAM

ERENCE TIONS SPORTS CONF IS ELIGIBLE FOR CONTINUING MANAGEMENT LEGALSOME EDUCATION JURISDIC IN CONFERENCE Leading Edge Strategies for Managing and Marketing the Business of Sport

PROGRAM CO-CHAIRS Kevin Abrams Professor Stephen Greyser Dr. Paul Piccininni Assistant , New York Giants - New York Professor of Marketing and Communications, Dentist, Medical Committee Matt Afinec Harvard Business School - Boston International Federation - Toronto BRIAN BURKE Senior Vice President and Chief Sales Officer, Clark Griffith Tom Pistore President of Hockey Operations Hamilton Tiger-Cats Football Club - Hamilton Sports Lawyer, Griffith Consulting LLC - Minneapolis Vice President of Ticket Sales & Service, Dave Andrews Bill Guertin Maple Leaf Sports and Entertainment - Toronto Calgary Flames President & Chief Executive Officer, Owner, The 800 Pound Gorilla - Chicago Camille Quenneville - Springfield TREVOR WHIFFEN Rick Horrow Chief Executive Officer, Steven Angel Sports Business Consultant/Analyst & Host of 'Beyond the Canadian Mental Health Association - Ottawa Partner, Dickinson Wright LLP Senior Vice President, Referee Operations and Analytics, Scoreboard', Yahoo Sports Radio - Miami Dr. Tim Rindlisbacher & Governor, London Knights National Basketball Association - New York Director of Sports Health, Cleveland Clinic Canada - Toronto Tom Anselmi Shannon Hosford Former President and Chief Executive Officer, Vice President of Marketing and Communications, Dr. James Riordan Maple Leaf Sports and Entertainment - Toronto Maple Leaf Sports and Entertainment - Toronto Director of MBA in Sport Management, CONFERENCE Chris Armstrong Cameron Hughes Florida Atlantic University - Boca Raton Senior Vice President, Wasserman Media Group, LLC - Toronto Multimedia Host and Fan Engagement Specialist, Jacqueline Ryan PRESENTED BY Cameron Cheers - New York Vice President of Sponsorships & Partnership Programs, Chaka Bainbridge Scotiabank - Toronto President, Bainbridge Sports - Miami Jeff Hunt Michael Bartlett President and Governor, Greg Sansone Senior Director, Corporate Responsibility, Ottawa Redblacks of the Canadian Football League - Ottawa Head of Programming, Sportsnet - Toronto MLSE & Executive Director, MLSE Foundation - Toronto Robert Hunter Kim Saunders Marc Bergevin Chief Facilities & Live Entertainment Officer, Associate Vice President, Sponsorships and Sports Partners, General Manager, Canadiens - Montreal Maple Leaf Sports and Entertainment - Toronto Canadian Tire Corporation - Toronto Gary Bettman Stewart Johnston Daryl Seidman Commissioner, - New York President, The Sports Network (TSN) - Toronto Manager of Consumer Products, Mark Bradley Gord Kirke National Football League (NFL) Canada - Toronto CONFERENCE Director, The Fan Experience Company - London, UK Sports Lawyer and Special Lecturer, Global Resolutions & University Brendan Shanahan SPONSORED BY Brian Burke of Toronto Faculty of Law - Toronto President and Alternate Governor - Toronto Maple Leafs - Toronto President of Hockey Operations, Calgary Flames - Calgary Jim Kozak John Shannon Chris Cabott Senior Director, B2B & Sports Partnerships, Broadcaster, Sportsnet - Toronto Canadian Broadcasting Corporation - Toronto COO, Lawyer and NFL Player Agent, Steinberg Sports and Matthew Shuber Entertainment - Los Angeles Adam Larry Vice President, Business Affairs and Legal Counsel, Dr. Chris Chard Director of Licensing and Associate Counsel, Toronto Blue Jays - Toronto Sports Management Professor, Brock University - St. Catharines National Hockey League Players’ Association - Toronto Carlos Silva Brian Cooper Dr. Lynn Lashbrook President and Chief Operating Officer, Back9Network - Hartford President & Chief Executive Officer, S & E Sponsorship Group - President and Certified NFL Player Agent, Toronto Sports Management Worldwide - Portland Dr. Dana Sinclair Partner & Sports Psychologist, Michael Copeland Chris Lencheski Human Performance International - Toronto President & Chief Operating Officer, President, Phoenicia Sport & Entertainment - Philadelphia Canadian Football League - Toronto Szymon Szemberg Abraham Madkour Chief Operating Officer, Bill Daly Executive Editor, SportsBusiness Journal/Daily - Charlotte European Champions Hockey League - Zurich Deputy Commissioner, National Hockey League - New York Dan Marr Dr. John Theodoropoulos George Daniel Director of Central Scouting, Orthopaedic Surgeon, University of Toronto, Commissioner, National Lacrosse League - New York The National Hockey League - Toronto Toronto Maple Leafs and Toronto Blue Jays- Toronto Mark Ditmars Vice President, Corporate Partnerships, Kyle McMann Anton Thun Toronto Blue Jays - Toronto Group Vice President, Integrated Sales, Co-Managing Director & Certified Player Agent, NHL Enterprises - Toronto MFIVE Sports - Uxbridge Assistant General Manager, Toronto Maple Leafs - Toronto Don Meehan President, CEO and Certified NHL Player Agent, General Manager, Calgary Flames - Calgary Don Fehr Newport Sports Management - Mississauga Executive Director, Masai Ujiri National Hockey League Players' Association - Toronto Gilberto Mendoza General Manager, Toronto Raptors - Toronto Vice President, World Boxing Association – Panama Steven Fehr Allen Vansen Special Counsel, Major League Baseball Players Association & Gord Miller Executive Vice President of Operations, National Hockey League Players' Association - Kansas City Play-by-Play Announcer, The Sports Network - Toronto Sport and Venue Management, Toronto 2015 Pan/Parapan Mark Francis Johnny Miller American Games - Toronto Consultant, BaAM Productions & Professor, UCLA- Los Angeles CEO/Founder, Manumatix , Tom Whaley Elliotte Friedman Bamboo Social Media CRM Software - Redwood Shores Executive Vice President and Owner, Broadcaster, Sportsnet - Toronto Patrick Morris St. Paul Saints Baseball Club - St. Paul Brendan Fyfe Certified NHL Player Agent, Trevor Whiffen Senior Manager, Lottery Product Development, Newport Sports Management - Mississauga Partner, Dickinson Wright LLP and Governor, Ontario Lottery and Gaming Corporation (OLG) - Toronto Jim Neish London Knights Hockey Club - Toronto Dr. Pat Graham Vice President, IMG Sports Licensing - Toronto Tom Wright Founder and Owner, The Core Optimum Health Centre, Official UFC Managing Director, Ultimate Fighting Championship (UFC) Chiropractor for the Toronto Blue Jays - Toronto Jeffrey Orridge Executive Director, CBC Sports and General Manager, Olympics, Canada, Australia and New Zealand - Toronto Canadian Broadcasting Corporation - Toronto ENROLL TODAY: contact Patrice Whi en - 519.868.2399 email: patricewhi [email protected] Facebook.com/PrimeTimeSE Register online at: www.primetimesport.ca Twitter.com/PrimeTimeSE YouTube.com/PrimeTimeSE M O NDAY N OVEMB ER 17, 2014

6:45 Registration and Continental Breakfast 1:00 Panel Discussion – Current Issues in the World of Sports 7:50 Welcome by Conference Chairs Moderator: Gord Miller Play-by-Play Announcer - The Sports Network Brian Burke President of Hockey Operations - Calgary Flames Elliotte Friedman Broadcaster - Sportsnet Trevor Whiffen Partner - Dickinson Wright LLP / Governor - London Knights Rick Horrow Sports Business Consultant/Analyst & Host of 'Beyond the Scoreboard' - Yahoo Sports Radio 8:00 Keynote Address: Gord Miller Interview John Shannon Broadcaster - Sportsnet with Bill Daly, Deputy Commissioner 1:30 Risk Management and Crisis Avoidance of the National Hockey League Moderator: Professor Stephen A. Greyser Professor of Marketing and Communications - Harvard 8:30 League Operations Roundtable Business School Moderator: Gord Miller Play-by-Play Announcer - The Sports Network Steven Fehr Special Counsel - Major League Baseball Players Association / National Hockey League Dave Andrews President and Chief Executive Officer - Players’ Association American Hockey League Clark Griffith Sports Lawyer - Griffith Consulting LLC Steven Angel Senior Vice President, Referee Operations and Analytics - Patrick Morris Certified NHL Player Agent - National Basketball Association Newport Sports Management Michael Copeland President and Chief Operating Officer - Camille Quenneville Chief Executive Officer - Canadian Football League Canadian Mental Health Association George Daniel Commissioner - National Lacrosse League Szymon Szemberg Chief Operating Officer - 2:30 Keynote Address: Gord Miller Interview with European Champions Hockey League Brian Burke, President of Hockey Operations for the Calgary Flames and Marc Bergevin, 9:45 Athlete Evaluations and the Role of Analytics General Manager for the Moderator: Brian Burke President of Hockey Operations - Calgary Flames 3:15 Player Agents Roundtable Kevin Abrams Assistant General Manager - New York Giants Moderator: Elliotte Friedman Broadcaster - Sportsnet Kyle Dubas Assistant General Manager - Toronto Maple Leafs Chris Armstrong Senior Vice President - Wasserman Media Group, LLC Dan Marr Director of Central Scouting - National Hockey League Chaka Bainbridge President - Bainbridge Sports Brad Treliving General Manager - Calgary Flames Chris Cabott Chief Operating Officer, Lawyer and NFL Masai Ujiri General Manager - Toronto Raptors Player Agent - Steinberg Sports and Entertainment Dr. Lynn Lashbrook President and Certified NFL Player Agent - 11:00 Keynote Address: Gord Miller Interview Sports Management Worldwide with Gary Bettman, Commissioner of the Don Meehan President, Chief Executive Officer and Certified Player Agent - Newport Sports Management National Hockey League 4:30 Legal Issues in Sport: Protecting 11:30 Sports Injuries and Return to Play Issues Players, Teams and Leagues Moderator: Dr. Dana Sinclair Partner and Sports Psychologist - Moderator: Trevor Whiffen Partner - Dickinson Wright LLP Human Performance International Governor - London Knights Rick Horrow Sports Business Cnsultant/Analyst & Host of Dr. Pat Graham Founder and Owner - The Core Optimum Health Centre, Official Chiropractor for the 'Beyond the Scoreboard' - Yahoo Sports Radio Toronto Blue Jays Gord Kirke Sports Lawyer and Special Lecturer - Global Resolutions and University of Dr. Paul Piccininni Dentist, Medical Committee - Toronto Faculty of Law International Ice Hockey Federation Anton Thun Co-Managing Director and Certified Player Agent - Dr. Tim Rindlisbacher Director of Sports Health - MFIVE Sports Cleveland Clinic Canada Tom Whaley Executive Vice President and Owner - Dr. John Theodoropoulos Orthopaedic Surgeon - University of Toronto, St. Paul Saints Baseball Club Toronto Maple Leafs and Toronto Blue Jays 5:30 Networking Reception

12:30 Networking Luncheon 7:00 PrimeTime Sports Management Case Competition Sponsored By Ryerson University - Finalists Presentation

8:00 Conference Concludes for the Day Kevin Abrams Professor Stephen Greyser Dr. Paul Piccininni Assistant General Manager, New York Giants - New York Professor of Marketing and Communications, Dentist, Medical Committee Matt Afinec Harvard Business School - Boston International Ice Hockey Federation - Toronto Senior Vice President and Chief Sales Officer, Clark Griffith Tom Pistore Hamilton Tiger-Cats Football Club - Hamilton Sports Lawyer, Griffith Consulting LLC - Minneapolis Vice President of Ticket Sales & Service, Dave Andrews Bill Guertin Maple Leaf Sports and Entertainment - Toronto President & Chief Executive Officer, Owner, The 800 Pound Gorilla - Chicago Camille Quenneville American Hockey League - Springfield Rick Horrow Chief Executive Officer, Steven Angel Sports Business Consultant/Analyst & Host of 'Beyond the Canadian Mental Health Association - Ottawa Senior Vice President, Referee Operations and Analytics, Scoreboard', Yahoo Sports Radio - Miami Dr. Tim Rindlisbacher National Basketball Association - New York Director of Sports Health, Cleveland Clinic Canada - Toronto Tom Anselmi Shannon Hosford Former President and Chief Executive Officer, Vice President of Marketing and Communications, Dr. James Riordan Maple Leaf Sports and Entertainment - Toronto Maple Leaf Sports and Entertainment - Toronto Director of MBA in Sport Management, Chris Armstrong Cameron Hughes Florida Atlantic University - Boca Raton Senior Vice President, Wasserman Media Group, LLC - Toronto Multimedia Host and Fan Engagement Specialist, Jacqueline Ryan Cameron Cheers - New York Vice President of Sponsorships & Partnership Programs, Chaka Bainbridge Scotiabank - Toronto President, Bainbridge Sports - Miami Jeff Hunt Michael Bartlett President and Governor, Greg Sansone Senior Director, Corporate Responsibility, Ottawa Redblacks of the Canadian Football League - Ottawa Head of Programming, Sportsnet - Toronto MLSE & Executive Director, MLSE Foundation - Toronto Robert Hunter Kim Saunders Marc Bergevin Chief Facilities & Live Entertainment Officer, Associate Vice President, Sponsorships and Sports Partners, General Manager, Montreal Canadiens - Montreal Maple Leaf Sports and Entertainment - Toronto Canadian Tire Corporation - Toronto Gary Bettman Stewart Johnston Daryl Seidman Commissioner, National Hockey League - New York President, The Sports Network (TSN) - Toronto Manager of Consumer Products, Mark Bradley Gord Kirke National Football League (NFL) Canada - Toronto Director, The Fan Experience Company - London, UK Sports Lawyer and Special Lecturer, Global Resolutions & University Brendan Shanahan Brian Burke of Toronto Faculty of Law - Toronto President and Alternate Governor - Toronto Maple Leafs - Toronto President of Hockey Operations, Calgary Flames - Calgary Jim Kozak John Shannon Chris Cabott Senior Director, B2B & Sports Partnerships, Broadcaster, Sportsnet - Toronto Canadian Broadcasting Corporation - Toronto COO, Lawyer and NFL Player Agent, Steinberg Sports and Matthew Shuber Entertainment - Los Angeles Adam Larry Vice President, Business Affairs and Legal Counsel, Dr. Chris Chard Director of Licensing and Associate Counsel, Toronto Blue Jays - Toronto Sports Management Professor, Brock University - St. Catharines National Hockey League Players’ Association - Toronto Carlos Silva Brian Cooper Dr. Lynn Lashbrook President and Chief Operating Officer, Back9Network - Hartford President & Chief Executive Officer, S & E Sponsorship Group - President and Certified NFL Player Agent, Toronto Sports Management Worldwide - Portland Dr. Dana Sinclair Partner & Sports Psychologist, Michael Copeland Chris Lencheski Human Performance International - Toronto President & Chief Operating Officer, President, Phoenicia Sport & Entertainment - Philadelphia Canadian Football League - Toronto Szymon Szemberg Abraham Madkour Chief Operating Officer, Bill Daly Executive Editor, SportsBusiness Journal/Daily - Charlotte European Champions Hockey League - Zurich Deputy Commissioner, National Hockey League - New York Dan Marr Dr. John Theodoropoulos George Daniel Director of Central Scouting, Orthopaedic Surgeon, University of Toronto, Commissioner, National Lacrosse League - New York The National Hockey League - Toronto Toronto Maple Leafs and Toronto Blue Jays- Toronto Mark Ditmars Vice President, Corporate Partnerships, Kyle McMann Anton Thun Toronto Blue Jays - Toronto Group Vice President, Integrated Sales, Co-Managing Director & Certified Player Agent, Kyle Dubas NHL Enterprises - Toronto MFIVE Sports - Uxbridge Assistant General Manager, Toronto Maple Leafs - Toronto Don Meehan Brad Treliving President, CEO and Certified NHL Player Agent, General Manager, Calgary Flames - Calgary Don Fehr Newport Sports Management - Mississauga Executive Director, Masai Ujiri National Hockey League Players' Association - Toronto Gilberto Mendoza General Manager, Toronto Raptors - Toronto Vice President, World Boxing Association – Panama Steven Fehr Allen Vansen Special Counsel, Major League Baseball Players Association & Gord Miller Executive Vice President of Operations, National Hockey League Players' Association - Kansas City Play-by-Play Announcer, The Sports Network - Toronto Sport and Venue Management, Toronto 2015 Pan/Parapan Mark Francis Johnny Miller American Games - Toronto Consultant, BaAM Productions & Professor, UCLA- Los Angeles CEO/Founder, Manumatix , Tom Whaley Elliotte Friedman Bamboo Social Media CRM Software - Redwood Shores Executive Vice President and Owner, Broadcaster, Sportsnet - Toronto Patrick Morris St. Paul Saints Baseball Club - St. Paul Brendan Fyfe Certified NHL Player Agent, Trevor Whiffen Senior Manager, Lottery Product Development, Newport Sports Management - Mississauga Partner, Dickinson Wright LLP and Governor, Ontario Lottery and Gaming Corporation (OLG) - Toronto Jim Neish London Knights Hockey Club - Toronto Dr. Pat Graham Vice President, IMG Sports Licensing - Toronto Tom Wright Founder and Owner, The Core Optimum Health Centre, Official UFC Managing Director, Ultimate Fighting Championship (UFC) Chiropractor for the Toronto Blue Jays - Toronto Jeffrey Orridge Executive Director, CBC Sports and General Manager, Olympics, Canada, Australia and New Zealand - Toronto Canadian Broadcasting Corporation - Toronto

TUESDAY NOVEMB ER 18, 2014

7:30 Registration and Continental Breakfast 1:30 Fan Engagement: Improving the Fan Experience 8:00 Keynote Address: Gord Miller Interview with Don Fehr, Executive Director of the Moderator: Tom Whaley Executive Vice President and Owner - National Hockey League Players’ Association St. Paul Saints Baseball Club Mark Bradley Director - The Fan Experience Company 8:30 Business Challenges Facing Sports Teams, Shannon Hosford Vice President of Marketing and Communications - Organizations and Facilities Maple Leaf Sports and Entertainment Moderator: Abraham Madkour Executive Editor - SportsBusiness Cameron Hughes Multimedia Host and Fan Engagement Specialist - Journal/Daily Cameron Cheers Brian Burke President of Hockey Operations - Calgary Flames Johnny Miller Chief Executive Officer and Founder - Jeff Hunt President and Governor - Ottawa Redblacks Manumatix (Bamboo Social Media CRM Software) Robert Hunter Chief Facilities and Live Entertainment Officer - 2:30 Hosting and Selling Out the Big Event Maple Leaf Sports and Entertainment Gilberto Mendoza Vice President - World Boxing Association Moderator: Dr. Chris Chard Sports Management Professor - Tom Wright UFC Managing Director - Ultimate Fighting Brock University Championship (UFC) Canada, Australia and Mark Francis Consultant, BaAM Productions New Zealand Professor, UCLA 9:45 Developing and Maintaining Bill Guertin Owner - The 800 Pound Gorilla Corporate Partnerships Tom Pistore Vice President of Ticket Sales and Service - Moderator: Brian Cooper President and Chief Executive Officer - Maple Leaf Sports and Entertainment S & E Sponsorship Group Allen Vansen Executive Vice President of Operations, Sport and Venue Mark Ditmars Vice President of Corporate Partnerships - Management - Toronto 2015 Pan/Parapan Toronto Blue Jays American Games Chris Lencheski President - Phoenicia Sport & Entertainment 3:30 Developments in Media Jacqueline Ryan Vice President, Sponsorships & Partnership Programs - Scotiabank Moderator: Chris Lencheski President - Phoenicia Sport & Entertainment Kim Saunders Associate Vice President, Sponsorships and Sports Stewart Johnston President - The Sports Network Partners - Canadian Tire Corporation Jeffrey Orridge Executive Director, CBC Sports and General Manager, 10:45 Merchandising, Licensing and Olympics - Canadian Broadcasting Corporation Alternative Revenue Streams Greg Sansone Head of Programming - Sportsnet Carlos Silva President and Chief Operating Officer - Moderator: Jim Neish Vice President - IMG Sports Licensing Back9Network Brendan Fyfe Senior Manager, Lottery Product Development - Ontario Lottery and Gaming Corporation (OLG) 4:30 Careers in Sport: Business Operations Adam Larry Director of Licensing and Associate Counsel - Moderator: Tom Anselmi Former President and Chief Executive Officer - National Hockey League Players’ Association Maple Leaf Sports and Entertainment Daryl Seidman Manager of Consumer Products - Matt Afinec Senior Vice President and Chief Sales Officer - National Football League (NFL) Canada Hamilton Tiger-Cats Football Club Matthew Shuber Vice President, Business Affairs and Legal Counsel - Michael Bartlett Senior Director, Corporate Responsibility - Toronto Blue Jays Maple Leaf Sports and Entertainment & Executive Director -MLSE Foundation 11:45 PrimeTime Sports Management Case Competition Sponsored by Ryerson Jim Kozak Senior Director, B2B & Sports Partnerships - Canadian Broadcasting Corporation University - Award Presentation by Gord Miller Kyle McMann Group Vice President, Integrated Sales, NHL Enterprises 11:50 Networking Luncheon Dr. James Riordan Director of MBA in Sport Management - Florida Atlantic University Keynote Address: Gord Miller Interview 12:45 5:30 Networking Reception with Brendan Shanahan, President and Alternate Governor of the 6:45 Conference Concludes - Toronto Maple Leafs Thank You for Attending R E G I S TRATI ON F O R M PRIMETIME Sports & Entertainment 2014 SPORTS MANAGEMENT CONFERENCE Personal Information

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Fee Per Delegate - Fees include attendance, program materials, continental breakfasts, lunches, and break refreshments. Registration fees are as follows: 1. EARLY BIRD SPECIAL DISCOUNT: Available for the first 30 regular registrations received and paid in full: $795.00 + HST ($898.35) 2. *University and College Students: $249.00 + HST ($281.37) Per Day 3. Amateur Organizations: $599 + HST ($676.87) Both Days 4. All Regular Registrations: $479 + HST ($541.27) Per Day or $949.00 + HST ($1,072.37) Both Days NOTE: All prices in Canadian Funds. Payment Information For Online Credit Card or PayPal Registrations, please visit our website www.primetimesport.ca to register Cheque enclosed payable to PrimeTime Sports and Entertainment Inc. Bill My Credit Card

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I will be attending the conference on: November 17 November 18 November 17 and 18

Signature Thank you for your order. Program Changes Cancellation and Substitutions Trade Show Sponsored by: We will make every effort to present the program as advertised, but Substitutions of registrants is permitted at any time. If you are unable it may be necessary to change the date, location, speakers or content to find a substitute, a full refund (less $100 administrative fee) is with little or no notice. Delegates acknowledge that there will be no available if a cancellation request is received in writing by October 17th, partial or full refunds as a result of any such changes. 2014. No refunds are available after October 17th. Location: Date & Times Westin Harbour Castle Hotel - 1 Harbour Square Toronto, Ontario - M5J 1A6 November 17 - 18, 2014 Hotel Rooms: Day One - Nov. 17 Day Two - Nov. 18 Charitable Partner: PrimeTime Sports and Entertainment has secured a number of rooms 6:45 am Registration & Breakfast 7:30 am Continental Breakfast for delegates at the Westin Harbour Castle Hotel at a preferred rate. 7:50 am Welcome 8:30 am Conference Begins Details are available by visiting 5:30 pm Networking Reception 6:45 pm Conference Ends https://www.starwoodmeeting.com/Book/2HK14A. Reservations must be made by October 15th, 2014 in order to receive the preferred rate. Reservations are based on hotel availability. Facebook.com/PrimeTimeSE www.primetimesport.ca Twitter.com/PrimeTimeSE YouTube.com/PrimeTimeSE Mail to: Trevor Whiffen • Dickinson Wright LLP • 199 Bay Street, Suite 2200, P.O. Box 447, Commerce Court Postal Station, Toronto, ON, M5L 1G4 • Fax: 416-777-2402 • Tel: 416-777-2399