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PRODUCT GUIDE 2015 2015 Is a Very Special Year for 50 YEARS of ALVAREZ 05 Alvarez

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PRODUCT GUIDE 2015 2015 Is a Very Special Year for 50 YEARS of ALVAREZ 05 Alvarez PRODUCT GUIDE 2015 2015 is a very special year for 50 YEARS OF ALVAREZ 05 Alvarez. Our brand will celebrate REGENT SERIES 06 its 50th anniversary, a landmark 26s 08 27s 10 occasion which not only inspires Ukuleles 11 us to review our history, but also ARTIST SERIES 12 to look to the future and imagine 30s 14 60s 15 Alvarez in another 50 years. 65s 21 66s 24 70s 26 The acoustic guitar has stood the 75s 30 test of time. Through ever-changing 80s 31 music landscapes and cultures, and 90s 32 developments in digital devices for making Ukuleles 33 and listening to music, the acoustic guitar has, in design, remained close if 50TH ANNIVERSARY MODELS 34 not exactly the same as when C.F. Martin invented the x-brace system for steel GRATEFUL DEAD 36 string guitars back in the 1850’s. ALVAREZ ELECTRONICS 22 Of course there has been continuous development in manufacturing as luthiers ALVAREZ SHOP 27 and guitar companies try to perfect the acoustic guitar and its production, but MASTERWORKS 40 in overall concept the acoustic guitar 60s 42 remains the same as it always has been, a 65s 42 wooden soundbox, with a neck, headstock, A66s 43 bracings, and strings that has helped A70s 45 artists express their feelings and influence ours for decades. It is the songwriter’s canvas, the musician’s friend, the ALVAREZ ACCESSORIES 47 instrument you can play softly in the dead of night or make it shout and scream if you ALVAREZ ARTISTS 48 so desire. So here’s to the acoustic guitar in general, as well as Alvarez’s 50th birthday. ALVAREZ YAIRI 50 Yairi Masterworks 52 We have some very special instruments Yairi Stage 54 launching this year with our 1965 Series, Yairi Standard 56 and of course the Grateful Dead Series; it’s their 50th too. But our standard ALVAREZ SPEC SHEET 2015 58 line has also improved, with a focus on the quality of the finish. It’s thinner and shinier, helping to project tone even further, and make our guitars look IT’S OUR DUTY TO MAKE INSTRUMENTS even prettier. Happy birthday Alvarez! Lets have a great year and make some more history. THAT HELP PLAYERS PRODUCE THE *Models and specifications are subject to change without notice. CHRIS MEIKLE & THE ALVAREZ TEAM Produced by St. Louis Music and BEST MUSIC THAT IS WITHIN THEM. St. Louis Music Paul&Sam Ltd. - www.paulandsam.co 50 YEARS OF ALVAREZ GUITARS 1965: A YEAR OF TRIUMPHS AND MILESTONES. ALVAREZ ARTISTS The year the Beatles released their groundbreaking Rubber Soul Over the last 50 years, Alvarez and Alvarez Yairi guitars have album, the year that The Sound of Music released in theaters been played by artists of every genre, from folk and blues to and became an instant classic, and the year that saw Edward Rock and Heavy Metal. Bob Weir and the late Jerry Garcia of Higgins White become the first American to walk in space. the Grateful Dead each have signature models, and Bob’s WY1 has become one of the most popular handcrafted guitars in the And it was a year of conflict and tragedies. Martin Luther King world, played regularly by Joe Bonamassa and Ani DiFranco. led protests throughout the south to champion the civil rights movement. The first US combat troops arrived in Vietnam. We Other artists that have brought Alvarez to their stages are Paul lost Winston Churchill and TS Elliot. McCartney, U2’s Bono, David Crosby, Johnny and June Carter Cash, and Carlos Santana. ST. LOUIS, 1965: A YEAR OF INSPIRATION. And while those amazing talents humble us by choosing our guitars, we’re also driven by the thousands of everyday players Frank Sinatra had just played the Peabody Opera House. The that pick an Alvarez for their unique musical experimentation magnificent St Louis Arch had just been completed. And in a and growth. quiet part of the city, a company called St. Louis Music had a vision. A vision for a line of guitars that could reach out to the musical revolution sweeping the world and inspire a generation ALVAREZ BEYOND of new players. For Alvarez, the years to come are a promise of further This new line of instruments would become Alvarez Guitars. innovation and excellence. Our design team are constantly honing the specs of our guitars, committed to delivering instruments that don’t only look and sound great, but also offer A PARTNERSHIP a wide variety to consumers, and at a very accessible cost. In the last few years alone, the brand has won many awards around Just a few years later, Alvarez would form a momentous alliancethat the world and continues to garner recognition as a leader and would take every aspect of the brand to new heights.Then–owner of pioneer in the industry. Alvarez, Gene Kornblum, fused his mastery of marketing and guitar knowledge with the transcendent luthiery of Kazuo Yairi, of Kani, The 50th Anniversary of the brand will see the release of Japan. This union created a culture of constant improvement at some stunning commemorative models, each featuring tightly Alvarez, one that still exists today. grained, seasoned woods, hand cut Abalone purfling, Acacia back and sides and our wonderful Shadowburst finish over the It’s a partnership that has born many successes over the years. shimmering Sitka. St. Louis Music’s ability to put fine instruments in the hands of the world’s greatest players has made Alvarez a globally This exciting new range can be found on page 30. recognized brand, while the craftsmanship and design of Kazuo Yairi has defined the brand’s quality for many years. Until his Looking ahead, into the next half century, it will be a time filled passing in March of 2014, Kazuo would personally sign the neck with new music and artists. Alvarez has always been, and block of his Alvarez-Yairi instruments. His son now carries on will continue to be devoted to those creators and players, and that tradition, and the Master Luthiers taught by Kazuo and providing them the finest instruments we can craft. his contemporaries continue building amazing guitars. We will miss Mr. Yairi greatly. He was a driven and charismatic leader THANK YOU and in this, our 50 anniversary year, we remember him with fond memories and great thanks. 5 REGENT SERIES The entry-level guitar. Redefined. Regent Series are high quality entry level guitars, designed to give younger players, or players just starting out, an enjoyable experience in learning to play guitar. They are very much, serious guitars made from quality woods and components with many features of our more expensive instruments. You will be blown away by how good they sound and respond, and we hope you’ll find your new guitar hard to put down. All Regent models ship with REGENT SERIES s the Alvarez Duo-Foam Deluxe 26 Gig Bag. KEY FEATURES Top Spruce Nut & Saddle PPS Synthetic Bone CLASSICAL FOLK/ OM Back & Sides Mahogany Tuners Chrome, Die-cast Neck Mahogany, Satin Finish Binding Ivory ABS Bracing Standard Scalloped X Strings D’Addario EXP16 Bridge Bi-Level Rosewood Gig Bag AGB-15, Duo-Foam 15mm Fingerboard Rosewood A/E models come with 250 Headstock Plate Rosewood SYS250 EQ with tuner DREADNOUGHT RC26HCE features • 14th fret joint • Curved fingerboard • 48mm nut TRAVEL RD26 RD26CE 250 RD26SB RD26CESB 250 RT26 RC26 RC26HCE 250 RF26 RF26CE 250 Natural / Gloss Natural / Gloss Sunburst / Gloss Sunburst / Gloss Natural / Gloss Natural / Gloss Natural / Gloss Natural / Gloss Natural / Gloss Left-Handed available ALVAREZ PRODUCT GUIDE 2015 | REGENT SERIES 9 27s UKULELES REGENT SERIES KEY FEATURES Top Spruce Nut & Saddle PPS Synthetic Bone KEY FEATURES Back & Sides Mahogany Nut & Saddle Real Bone Back & Sides Rosewood Tuners Chrome, Die-cast Neck Mahogany Tuners Chrome, Closed Back Neck Mahogany, Satin Finish Binding Ivory ABS Bracing Fan Binding 22s None – 26s Black ABS Bracing Standard Scalloped X Strings D’Addario EXP Bridge Rosewood Strings D’Addario Bridge Bi-Level Rosewood Gig Bag AGB-15, Duo-Foam 15mm Fingerboard Rosewood Fingerboard Rosewood A/E models come with 250 Headstock Plate Rosewood SYS250 EQ with tuner. FOLK/ OM DREADNOUGHT BARITONE CONCERT TENOR RU22B RU22C Top: Mahogany Top: Mahogany SOPRANO RF27 RF27CE 250 RD27 RD27CE 250 RU22S RU26S RU22T RU26T Natural / Gloss Natural / Gloss Natural / Gloss Natural / Gloss Top: Mahogany Top: Spruce Top: Mahogany Top: Spruce ALVAREZ PRODUCT GUIDE 2015 | REGENT SERIES 11 Awards & Accolades for Artist Series AB60CE Best New Bass Music & Sound Retailer, USA AD70 Best Acoustic Guitar, Rock Category ARTIST Chitarre Magazine, Italy AP70 SERIES Best Acoustic Guitar under £500.00 Guitar & Bass Magazine, UK AG75CE Rated 90% Guitar & Bass Magazine, UK 2015 will be another great ABT60 year for Artist Series. Rated 5/5 Acoustic Magazine,UK Already a class leading and multi award ARTIST 66 SERIES Nominated for Best Acoustic winning line of instruments, 2015 sees the Series finish of Artist Series become even better. We Music & Sound Retailer, USA have made it thinner to help tone, and made it clearer with a beautiful shine. We believe AD70CE Artist Series is simply beyond its peers with Best Electro Acoustic a detail in design and construction that is under £500.00 second to none in the solid top arena Guitar & Bass Magazine, UK The success of Artist Series is not just down AD66CE “This guitar is well to us but the thousands of players who have worth every penny of its posted, tweeted or discussed these guitars in under-$500 street price” forums, reviews, and on the street, for that, American Songwriter. USA we sincerely thank you.
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