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Alvarez 2017 AW Master 11Th Prf.Indd

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Alvarez 2017 AW Master 11Th Prf.Indd 1 2017PRODUCT GUIDE VALUES VISION OUR OUR 2 3 ALWAYS PUT THE PLAYER FIRST Our vision is clear, make great guitars affordable to all. ACHIEVE OUR GOALS THROUGH BETTER DESIGN We are achieving this through continual learning in design COMMIT TO PERPETUAL IMPROVEMENT and production to allow us to implement our ideas and OFFER GENUINE AND UNPARALLELED VALUE reach our goals. Our culture comes from a commitment to MAKE GUITARS THAT PEOPLE LOVE TO PLAY our brand and sincerity to the people who play our guitars. BRING QUALITY INTO EVERYTHING We are both driven and humble and keen for knowledge. KNOW THE GUITAR BETTER THAN OUR COMPETITORS We are 100% committed to continual improvement. PRODUCT GUIDE 2017 CONTENTS REGENT SERIES 6-7 26s 8-11 Through our commitment to constant improvement we have developed 27s 12 and added a new step, a new process in our wood preparation that not Ukuleles 13 only makes our wood more stable but also helps our guitars resonate better, respond faster and help achieve better separation and improved ARTIST SERIES 14-15 clarity to our overall tone. 30s 16 60s 17-22 We call this new process ATR™ ‘Advanced Tonal Response’, LJ2 23 after the effect it creates. 65s 26 66s 28-29 4 Finding the balance between strength and This does two things. 70s 30-32 5 vibration and crafting a tone to both inspire 75s 33 1. Makes our wood more stable when exposed guitar playing and give players the “tools in 80s 34-35 to adverse dry or humid climates. Although the tone” they need, is the objective at the Ukuleles 36-37 we cannot stop the effects of dryness, or front and center of our approach to design. moisture saturation that can damage guitars, Alongside this on going development lies ALVAREZ ELECTRONICS 24-25 ATR™ goes someway in helping our guitars be our respect for the sourcing, preparation and more resilient. Guitars will move or change nurturing of the wood we use to make our ALVAREZ LIVE 27 according to the environment they are in guitars. No matter how good designs may be, and are likely to move more within the first it can only be as good as the wood we use two years from their production. The wood JAZZ & BLUES SERIES 38-39 to realize them. usually becomes drier as the guitar ages, this Delta00 40 is one of the reasons why players often like Delta00 Deluxe 41 Our solid wood tops, backs and sides and the sound of an older guitar, and it’s referred mahogany used for necks go through a Delta DeLite 42 to as “vintage” tone. ATR™ advances the process that has been developed over years Blues 51 43 natural, post-build drying process so the wood in order to create stability, strength and tonal AAT 33 44 behaves as if it were more mature, stable and benefits. Depending on the wood and its use, AAT 34 45 resonant from the day it is used. this process certainly takes many months and AAT 35 46 can even take years for some of our models. 2. The effect of ATR™ is clearly audible in ALVAREZ QUALITY 47 the tops after they have gone through the After months of air and traditional kiln process, and of course the difference can be drying, the solid wood in our Artist, Blues MASTERWORKS 48-49 clearly heard in the completed instrument. The and Masterworks Series is now cured and A66s 50-51 biggest difference we believe is the clarity of processed further in an oxygen controlled, the notes, and the separation between them. A70s 52-53 vacuum environment at special temperatures There is often “muddiness” to the sound of to remove more moisture and volatiles such new guitars, probably due to the moisture ALVAREZ ARTISTS 54-55 as saps and sugars from the wood. and volatiles that are still in the wood after traditional drying. But that “muddiness” has ALVAREZ YAIRI 56-57 gone with ATR™ and our guitars “sing” better, Yairi Masterworks 58-61 they are clearer, with a more sophisticated Yairi Stage 62-63 and complex sound we think improves Yairi Standard 64-66 player experience even further. ALVAREZ ACCESSORIES 67 AG80EFM Flame Maple ALVAREZ SPEC SHEET 2016 68-71 REGENT SERIES REGENT SERIES Regent Series is a high quality entry-level line 6 of guitars designed to give younger players, or 7 THE ENTRY LEVEL GUITAR REDEFINED players just starting out, an enjoyable experience. Our goal is to positively impact learning to play. Firstly the guitar should sound great, its important students experience this response and enjoy the sound they’re making. We also believe a great student guitar should be easier to play so we gave Regent Series a slim and comfortable neck profile with a 1 11/16″ (43mm) nut width. This gives enough spacing should you want to learn fingerpicking, but is slim enough to help fret the guitar and make those early notes sound clear. 17 Regent Series also looks fantastic with a quality, high gloss finish and as it’s probably a first guitar, most players will need something to carry it in. So we ship all Regent guitars in a seriously high quality gig bag. REGENT SERIES KEY FEATURES REGENT SERIES Top Spruce Back and Sides Mahogany s Neck Mahogany, Satin Finish Bracing Standard Scalloped X Bridge Bi-Level Rosewood Fingerboard Rosewood 26 Headstock Plate Rosewood Nut and Saddle PPS Synthetic Bone The RT26 is Regent’s mini Dreadnought, Tuners Chrome, Die-cast a great travel companion or excellent Binding Ivory ABS Strings D’Addario EXP16 starter guitar for a younger player. Gig Bag AGB-15, Duo-Foam 15mm 8 9 DREADNOUGHT DREADNOUGHT TRAVEL 250 A/E models come with SYS250 EQ with tuner All Regent models ship with the Alvarez Duo-Foam Deluxe Gig Bag. RD26 RD26CE 250 RD26SB RD26CESB 250 RT26 Natural / Gloss Natural / Gloss Sunburst / Gloss Sunburst / Gloss Natural / Gloss Left-Handed Available REGENT SERIES KEY FEATURES Top Spruce Back and Sides Mahogany GUITAR STARTER PACKS s Neck Mahogany, Satin Finish Bracing Standard Scalloped X Bridge Bi-Level Rosewood Fingerboard Rosewood 26 Headstock Plate Rosewood 26 PACK INCLUDES PACK INCLUDES Nut and Saddle PPS Synthetic Bone Tuners Chrome, Die-cast Guitar Regent Series RD26 Guitar Regent Series RF26SSB Binding Ivory ABS Gig Bag Alvarez Duo-Foam Deluxe Gig Bag Gig Bag Alvarez Duo-Foam Deluxe Gig Bag Strings D’Addario EXP16 Tuner Alvarez Clip-on Digital Tuner Tuner Alvarez Clip-on Digital Tuner Gig Bag AGB-15, Duo-Foam 15mm Guitar Strap Alvarez Black Cotton Webbing Guitar Strap Guitar Strap Alvarez Black Cotton Webbing Guitar Strap Cloth Alvarez Polishing Cloth Cloth Alvarez Polishing Cloth PIcks 3 x Alvarez Picks PIcks 3 x Alvarez Picks 10 11 CLASSICAL FOLK/OM DREADNOUGHT FOLK/OM RC26HCE features • 14th fret joint • Curved fingerboard • 48mm nut RC26 RC26HCE 250 RF26 RF26CE 250 RD26S-AGP RF26SSB-AGP Natural / Gloss Natural / Gloss Natural / Gloss Natural / Gloss Acoustic Guitar Pack Acoustic Guitar Pack REGENT SERIES KEY FEATURES KEY FEATURES REGENT SERIES Top Spruce Back and Sides Mahogany Back Sides Rosewood UKULELES Neck Mahogany s Neck Mahogany, Satin Finish Bracing Fan Bracing Standard Scalloped X Bridge Rosewood Bridge Bi-Level Rosewood Fingerboard Rosewood Fingerboard Rosewood Nut and Saddle Real Bone 27 Headstock Plate Rosewood Tuners Chrome, Closed Back Nut and Saddle PPS Synthetic Bone Binding 22s None – 26s Black ABS Tuners Chrome, Die-cast Strings D’Addario Binding Ivory ABS Strings D’Addario EXP 250 A/E models come with SYS250 EQ with tuner Gig Bag AGB-15, Duo-Foam 15mm 12 13 DREADNOUGHT FOLK/OM BARITONE CONCERT TENOR 250 A/E models come with SYS250 EQ with tuner RU22B RU22C RU22T RU26T Top: Mahogany Top: Mahogany Top: Mahogany Top: Spruce SOPRANO RD27 RD27CE 250 RF27 RF27CE 250 RU22S RU26S RU22TCE 250 RU26TCE 250 Natural / Gloss Natural / Gloss Natural / Gloss Natural / Gloss Top: Mahogany Top: Spruce Acoustic Electric w/Cutaway Acoustic Electric w/Cutaway Top: Mahogany Top: Spruce ARTIST SERIES ARTIST SERIES Awards & Accolades for Artist Series AWARD WINNING Jazz & Blues Series Editors Choice 14 15 DESIGN AND SOUND Best of Namm AB60CE SIMPLY INCREDIBLE Best New Bass Music & Sound Retailer, USA AD70 VALUE Without doubt one of world’s leading Best Acoustic Guitar, lines of solid top guitars. Artist Rock Category Chitarre Magazine, Italy Series takes quality to the next level and leaves others behind through AP70 Best Acoustic Guitar incredible attention to detail and under £500.00 design, delivering a rare level of value. Guitar & Bass Magazine, UK AG75CE 2017 introduces our AG60AR and Rated 90% AG70AR armrest models. These guitars Guitar & Bass Magazine, UK display our craftsmanship incredibly ABT60 well with precision bevel edged sides Rated 5/5 and wood bindings. Also new for 2017 Acoustic Magazine,UK is our reworked and re-voiced LJ2 AG75CE the “Little Jumbo”. One of the only guitars to be rated 5/5 in all catagories Acoustic Magazine,UK Tonally, Artist Series has excellent ARTIST 66 SERIES performance and achieves clear Nominated for balance and response across all Best Acoustic Series strings. Energetic projection is helped Music & Sound Retailer, USA by our FST2 bracing system, which we AD70CE hope helps inspire your playing and Best Electro Acoustic under £500.00 enjoyment of the guitar. Guitar & Bass Magazine, UK AD66CE “This guitar is well worth every penny of its under-$500 street price” American Songwriter. USA ARTIST SERIES KEY FEATURES Advanced Tonal Response KEY FEATURES ARTIST SERIES Top Solid A Sitka Spruce Top Solid A+ Sitka Spruce Back and Sides Mahogany Back and Sides Mahogany s Neck Mahogany, 50/50 Semi Gloss Finish s Neck Mahogany, 50/50 Semi Gloss Finish Bracing FST2 Bracing FST2 Bridge Bi-Level Rosewood Bridge Bi-Level Rosewood Fingerboard Rosewood Inlays Abalone and Mother of Pearl 30 Headstock Plate Rosewood 60 Fingerboard Rosewood / 12th Fret Inlay Nut and Saddle Real Bone Headstock Plate Rosewood Tuners Chrome, Die-cast Nut and Saddle Real Bone Binding Black ABS Tuners Premium Die-cast Strings D’Addario EXP16 Binding Ivory ABS Bridge Pins PPS Strings D’Addario EXP16 250 A/E models come with SYS250 EQ with tuner 16 17 SPE A/E Models fitted with LR Baggs StagePro EQ and Element Pick Up With a huge choice of tone woods and body shapes, the Artist Series has a guitar for everyone.
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