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60Th Anniversary The Official Show Publication 60TH ANNIVERSARY DAILY ★ FRIDAY | JULY 12, 2013 The Official Show Publication 60TH ANNIVERSARY DAILY The Official Show Publication 1 2 3 60TH ANNIVERSARY DAILY musical products industry has of- THE ficially opened the Music City Center in style — from retail training to expert opinions to a mega blast from the Hendrix past at the Grand Opening Party. And that doesn’t even count the thousands of serious products on display on the show floor. The UpBeat staff has been working in overdrive to make sure we bring you theThe best of Official Sum- Show Publication mer NAMM. Here are a few selections: 1. Cordoba’s Jon Bingham (left) and Ryan Cooper highlight the company’s latest models. 2. SKB’s Jerry Andreas (left) and Will Steven show off the new 66PRO Stratocaster and Telecaster case. 60TH ANNIVERSARY 3. Eric Battin and Samuel Greene with Zoom’s versatile new H6. 4. Mark Herring (left) and John Fulton of Eastman Music display the new E10SS slope shoulder guitar. 5. Jan Sumner, director of sales for Cavanaugh, is all smiles about the company’s redesigned packag- ing for Black Diamond strings. 4 5 6. Chris DeMaria, director of marketing and artist rela- 6 tions at Fishman, with the exciting Triple Play. DAILY Take the Stairs to Success Best In Show Sabian adds to Xs20 Series Phaeton’s New Trumpet El Rey’s Mystic Fuzz Godin’s Anniversary Models ★ See Page 22 ★ Page 6 ★ Page 11 ★ Page 14 ★ Page 16 4 UBDMARK 60th AnniversaryET Julyf 12,FOCU 2013 S SHOW ★ STOPPERS ★ BRIEFS ★ ★ ★ ★ TODAY ★ ★ ★ ★ Electra★ ★ Resurrected ★ ★ ★ Electra GuitarsAP PS ★ ★ ★ MOhasVER reopenedS + SHAKERS ★ ★ ★ with its classic ★ ★ ★logo intact,WEBSITE a S ★ ★ ★ slate of new ★ ★ ★ products,REA andL WORLD ★ ★ ★ ★ ★ ★ a growing ros- ★ ★ ★ APPEARANCEter of users, S ★ ★ ★ artistsEXHIBITOR and S ★ ★ ★ friends. Silvertone Launches Reissues ★ ★ ★ AndSCHEDUL at this year’s Summer NAMME ★ ★ ★ Brad Smith of Hal Leonard said the expanded Samick Music hosted the Silvertone Guitars “Roots of Rock Celebration,” debuting of two Silvertone reissues partnership with Line 6 will be a winner. show they are looking for dealers to and several new models Wednesday night at B.B. King’s Restaurant and Blues Club in Nashville, Tenn. Prod- ★ ★ ★ MARKjoin the team.ETPL ACE ★ ★uct Manager★ Tony De La Rosa (left) and Vice President Robert E. Lee unveiled the new lineup. ★ ★ ★ “Electra Guitars are back with a ★ ★ ★ Hal Leonard, CLASSIFIEDS100 percent focus on guitars, and our Line 6 Expand ★ ★ ★goal isAD for 100 INDEXpercent of our sales ★ to ★ ★ go through authorized dealers,” said NAMM U RETAIL SUMMIT Partnership Gene Ymiolek, Electra CEO. “Electra Line 6 has expanded its distribution Guitars is committed to working with agreement with Hal Leonard, who will pro- retailers to enable their customers to vide a comprehensive array of Line 6 solu- purchase quality guitars at a competi- tions for recording and performing guitarists, tive price and for the dealer to make musicians using live sound, and recreational money selling, setting up and servicing musicians. them.” “Hal Leonard plays a valuable, strategic The company is launching new role in helping a broad set of retailers bring electric guitar and bass guitar models, Yesterday’s Retail Summit in the Davidson Ballroom at the Music City Center had NAMM Presi- the Line 6 experience to their customers,” which include completely new Electra dent and CEO Joe Lamond digging deep with a panel of retail experts on their tips for holiday said Jim Atkinson, senior vice president of models as well as enhanced Electra sales success. Here are just a few of the early gifts unwrapped at the morning breakfast session. worldwide sales for Line 6. vintage guitar models. “Line 6 creates top-quality, groundbreak- i Electra Guitars (electraguitars. ing products that are designed with musi- com) “Fourth quarter, you’re not just competing with traditional music stores, you’re cians in mind,” said Doug Lady, senior vice competing against everyone. Consumers have a set amount of dollars to spend on president of sales for Hal Leonard. “We’re ex- Fork’s Drum Closet, Mapex the holidays. Our goal is to always get those first. So, we’re having Black Friday all month long, basically. The idea was to get our Black Friday price for the whole cited to bring the Line 6 difference to even Team Up to Support month of November.” more musicians, and enable our dealers to Musician’s Corner Fest be the source for these innovative solutions.” Fork’s Drum Closet and Mapex Drums Hal Leonard has also announced that teamed up to support the Musician’s “We do a lot of promotion for Black Friday. We do doorbuster deals. We give away it will distribute ChordBuddy products in Corner Music Festival in Nashville, free T-shirts, $5 guitar stands. We do all kinds of crazy things to get the customer North America. Tenn. Since 2010, the festival has in on Black Friday. We open at 8 a.m. We don’t do 4 a.m. or whatever. We find “ChordBuddy gives new guitar players become a global music landmark and the customers come in based on our catalog and our deals. It’s a huge traffic builder for us. It’s been great for employee morale to get the season kicked off.” instant success and helps them stick with it gathering space in Centennial Park during those first two difficult months,” said with performers ranging from The Del- Travis Perry, managing partner of Chord- ta Saints to Street Corner Symphony. Buddy. “Hal Leonard will help us reach even “It’s more than just supplying “Instead of focusing on guitar packs and having stacks of them in the store, a quantity concept for the holiday season, we went upstream for quality. Instead of more potential players through their net- a great drum set and hardware for customers feeling like they’re getting less, we almost customize packs for them. work of outstanding retailers.” these drummers to Guitar packs suffered. They dropped in half. But we grew over 300 percent in in- i Hal Leonard (halleonard.com) use. It is showing them dividual guitars. Gross margin went up. Volume went up.” that we care about the music they play and how they sound,” said “We offer a holiday showcase and the students can volunteer to be part of that Gary Forkum, owner of and perform in the store either in our performance venue or on the sales floor. And then the next thing we do is take it to the next level and they can take an Gator Road-Tested Fork’s Drum Closet in ornament and write their wish list. When their grandparents, relatives and family Nashville. members come in, they’ve got their wish list right there.” for Pioneer Gear Music Corner hap- With the ris- pens every weekend through June 25 ing popularity of in Centennial Park. “One thing we’ve seen success with is partnering with our local media. News- Pioneer’s DDJ-SX i Mapex Drums (mapexdrums.com) papers are always looking for that ‘feel good’ thing, and music at the holidays is controller, Gator always a winner. One time we had a radio station come in and do a live broadcast, while customers were lined up outside. And the radio hosts asked customers what Cases has added a Who Will Be the 2013 they bought, and the customers would say, ‘I just got a guitar!’” custom-fitted road Dealer of the Year? case to its popu- Tonight’s Top 100 Dealer Awards, host- lar G-Tour DJ line. ed by country singer and Music City The G-TOUR-DDJ- “Being a B&O dealer, we put posters up in October and November all designed Walk of Fame inductee Steve Wariner, SX Arm provides top-notch protection and will celebrate the industry’s most inno- around our top-line, step-up showcases. It was four stores, so we did [the show- cases] four consecutive days. We sent out invitations via direct mail. Teachers full use of the controller without having to vative retailers. booked appointments around these four days, and we had four or five manufactur- remove it from the case. This case also in- ers at all four days. We pulled off about a low 80-percent closing ratio.” Stop over to the Davidson Ballroom cludes Gator’s 360 Arm mounting system to immediately after the show in for an make it a strong mobile workstation. hour of celebration, inspiration and A traditional wooden road-style case pro- live music. The awards dinner is free “We were trying to drive traffic to the store in January, since that’s our quiet- vides protection with sleek hardware and to all NAMM members, with refresh- est time. So we decided to do ‘Black November.’ During that month, for every heavy duty twist latches. Thick EVA padding ments available on a first-come, first- purchase, we gave customers a gift card back. The cards were in $5 increments, so the more they spent, the more they got. And they were transferrable, but they lines the interior to securely hold the DDJ-SX served basis. Doors open at 6 p.m.; couldn’t use them until January. We had 58 percent of people return.” and a removable front panel allows for full the ceremony starts at 6:30 p.m. access to the front controls. In addition to recognizing the Top The 360 Arm system features a mount- 100, NAMM will also announce win- ing tray that holds laptops, tablet devices, or ners in numerous “Best Of” catego- “Everyone knows those last 12 days leading up to Christmas are really important.
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