Can traditional estate agents continue to thrive in the brave new online world? _______________________________________________________________ A thought leadership report by Rix & Kay February 2018 About the report 3 Your key contact Scott Garner Foreword 4 T: 01273 329 797 E:
[email protected] Executive summary 6 Key themes 7 Useful checklists – Differentiation 14 Useful checklists – Technology and innovation 16 Detailed commentary 18 About the author 55 Acknowledgements 56 About Rix & Kay 62 Offices 64 www.rixandkay.co.uk Ashford Brighton & Hove Seaford Sevenoaks Uckfield … Page | 2 Back to main index About the report During the last six months of 2017, members of Rix & Kay’s dedicated Residential Property Team conducted detailed face-to-face interviews with 16 traditional estate agents, who between them operate 127 offices across the South-East. All the interviewees were either Owners, Partners or Senior Managers. We would like to thank all the estate agents who participated in the interviews and acknowledgements appear towards the end of this report. The purpose of each interview was to uncover a range of common themes and challenges that traditional estate agents were facing in the market, particularly given the prominent rise of online estate agents who were challenging the traditional model. By gathering expert opinion from the people who best understand these challenges, our aim was to publish a thought-leadership report that would act as a strategic guide for traditional estate agents across the UK. To further support our detailed face-to-face research, we conducted an online survey of 60 traditional estate agents, to gauge their opinion of the key themes that had already emerged from the face-to-face interviews.