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1 Brief characteristic: 5 Publishing house: 7KHLQWHUQDWLRQDOWUDGHMRXUQDO63,(/=(8*LQWHUQDWLRQDO ,709HUODJV*PE+ &R.* DLPVDWSURPRWLQJFRPPXQLFDWLRQEHWZHHQ LQGXVWU\DQGWUDGHRQDQLQWHUQDWLRQDOOHYHO 6 Publisher and editor-in-chief: $OIUHG*.URSIHOG 63,(/=(8*LQWHUQDWLRQDOUH SRUWVDERXWQRYHOWLHVDQG 7 Directors: FRPPHQWVRQQHZGHYHO RSPHQWVRIYDULRXVIRUPVRI $OIUHG*XQG,QJULG.URSIHOG WUDGHDQGVDOHVFKDQJHV 63,(/=(8*LQWHUQDWLRQDO 8 Editorial offi ce: UHDFKHVWRSH[HFXWLYHV DQGGHFLVLRQPDNHUVLQ 63,(/=(8*LQWHUQDWLRQDO WKHWR\EXVLQHVVDQGUHODWHG EUDQFKHV 9 Postal address / contact: %HVLGHVPRQWKO\QHZV 'HEHUW IURPRUJDQLVDWLRQVDQG (EHUPDQQVWDGW FRPSDQLHV63,(/=(8*LQWHU 'HXWVFKODQG*HUPDQ\ QDWLRQDOVXSSOLHVUHSRUWVRQLQWHUQDWLRQDOWUDGH IDLUVDIDLUFDOHQGDUPRQWKO\7RS6HOOHU7RSOLVWV 3KRQH *HUPDQ\IURPQSGHXURWR\VDQGVHYHUDOSDJHVLQ )D[ (QJOLVK (0DLO VSLHO]HXJ#VSLHO]HXJLQWHUQDWLRQDOGH (GLWRULDOIHDWXUHVLQFOXGHFODVVLFWR\VJDPHV ,QWHUQHW KWWS ZZZVSLHO]HXJLQWHUQDWLRQDOGH PRGHOVFUHDWLYHGHVLJQDQGKREE\KDQG\FUDIWV VWDWLRQHU\VFKRROSURGXFWVJLIWVPXOWLPHGLD 10 Subscription rates: HQWHUWDLQPHQWFDUQLYDODQGIHVWLYHWR\VIRU EDELHVDQGWRGGOHUVHOHFWURQLFWR\VDQGOLFHQFHV $QQXDOVXEVFULSWLRQ *HUPDQ\ ½² SOXV9$7 (XURSHDQ&RXQWULHV ½ ² Special fair issues messetrends“: ´ 2YHUVHDFRXQWULHVE\DLUPDLO ½ ² 7KHXSWRGDWHVSHFLDOLVVXHV´PHVVHWUHQGV´DUH 6LQJOHFRS\SULFH ½ SOXV9$7 SXEOLVKHGRQWKHfiUVWWKUHHGD\VRI6SLHOZDUHQPHVVH 1RFRPSHQVDWLRQHQWLWOHPHQWZLOOEHJUDQWHGLQ LQ1XUHPEHUJ FDVHRIGHOD\RUIDLOXUHRIGHOLYHU\IRUUHDVRQVRXW ´PHVVHWUHQGVµZLOOEH VLGHWKHSXEOLVKLQJKRXVH¶VVSKHUHRILQflXHQFH DYDLODEOHDWWKHIDLUJURXQG HJDWWKHERRWKRI 63,(/=(8*LQWHUQDWLRQDO 11 ISSN: LQWKHIR\HURIKDOOGXULQJ WKHZKROHIDLU 7KH\LQFOXGHLQIRUPDWLRQ 12 RQQHZSURGXFWVDVZHOO Publications: DVQHZVIURPSUHVVFRQIHU 7KHDFFHSWDQFHRIDQDUWLFOHDWWULEXWHVWKHH[ HQFHVRIJURXSVDQG FOXVLYHULJKWVIRUGXSOLFDWLRQDQGGLVWULEXWLRQRQ RUJDQLVDWLRQV WKHSXEOLVKLQJKRXVH1ROLDELOLW\ZLOOEHDVVXPHG IRUXQVROLFLWHGPDQXVFULSWV
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Julia 3 )HEUXDU Jensen – mit Ken auf dem Arm – konnte sich ganz als Barbie fühlen. HJFRYHUJDWHIROGRGHUEDFNJDWHIROG 1 Aktuelle Sonderausgabe zur 62 . Spielwarenmesse )HEUXDU Aktuelle Sonderausgabe zur 62 . Spielwarenmesse Die neuen Favoriten aller Mädchen. SPIELWARENMESSE SULFHVXSRQUHTXHVW Zum Sammeln SPIELWARENMESSE Piraten „entern“ Toy Night Deutsch/English und Spielen! Mit alten Raubrittern machten die Nürnberger früher kurzen Prozess, Großer Auftritt für „Toy Stars“ was aber passiert mit den Piraten, die unblutig die Toy Night „enter- ten“? Vertreter beider Geschlechter hätten sich nur allzugerne von Deutsch/English auf dem roten Teppich den finsteren Gesellen oder Piratenbräuten entführen lassen. WORLDWIDE 7HUPVRI3D\PHQWDQG%DQN'HWDLOV EXCLUSIVE FERRARI LICENCE Von li. nach re.: Bryan Stockton, Chief Operation Officer, Peter Broegger, Vice President & General Manager Mattel Central North & Southeast Europe, Middle East & Africa, Julia Jensen, Vice President International Communication, und Tim Kilpin, Senior Vice President Mattel Brands FOR SLOT RACING ANZEIGE In dieser Ausgabe lesen Sie... Größter Verband der Spielwaren- Mattel: Yes, we are all Kens ...... 3 Branche! Vedes: Ergebnissteigerung um 30 Prozent auf 2,5 Mio. €...... 4 Terms of payment: Schmidt Spiele spielt auch ohne Preisträger weiter vorne mit...... 5 Messe-ImpressionenBesuchen ...... 6, 8 Sie uns: Giochi Preziosi: Cicciobello und Jewelpet ...... 9 Die großen und kleinen „Hauptdarsteller“ – sie heißen inzwischen neudeutsch „Walking Acts“ – der Halle 12-0 Neuheiten-Schau am Mittwoch beim Erinnerungsfoto auf dem roten Teppich mit Messechef Ernst Kick Stadlbauer: Carrera StandRC – Wir D-10 können nur schnell ...... 15 ANZEIGE idee+spiel: Sales and membership on the rise ...... 26 $GYDQFHSD\PHQWXQWLOWKHGDWHRISXEOLFDWLRQ GLVFRXQW Größter npdgroup: Positiver Ausblick ...... 27 In dieser Ausgabe lesen Sie... Verband der Spielwaren- Playmobil: Playmobil sales top half a billion Euros ...... 28 idee+spiel-Business-Center, CCN Ost, 1. Etage Branche! EK: Branchenübergreifende Kompetenz ...... 4 ANZEIGE In dieser Ausgabe lesen Sie... DVSI: Kinder- und Gesellschaftsspiele im stabilen Umsatzhoch...... 5 Größter enmarkts ...... 5 Messe-Impressionen ...... 6, 8 Verband der Spin Master International S.a.r.l. ZLWKLQGD\VDIWHULQYRLFHGDWH GLVFRXQW Mattel: Ken will Barbie zurück ! ...... 4 SPIELZEUG international · messetrends 2/2011 3 Spielwaren- www.spinmaster.com Rolly Toys: Luftbereifung für Farmtrac ...... 9 Branche! Lego: Motor eines stark wachsenden Spielwar schneller...... 7 Spin Master: Eine phantasievolle Welt ...... 7 ToyAward 2011 in fünf Kategoriene Spielwarenwelt ...... 6 Giochi Preziosi: ZhuZhu-Pets-Kollektion ...... 11 MOTORSPORTS AT 3.HOME - 8.2.2011 Mit Spin Master dreht sich di Schleich: Hochzeit in der Elfenwelt ...... 14 STAND C35 ZLWKLQGD\VDIWHULQYRLFHGDWH VWULFWO\QHW Impressionen von der Neuheiten-Schau ...... 8, 10 Blue Box: Kindgerechte Förderung ...... 15 HALL 6 Playmobil: Umsatz über halbe Mrd. Euro ...... 9 RC2 / Learning Curve: Neuheiten zu Produktneuheiten ...... 11 – 32 idee+spiel-Business-Center, CCN Ost, 1. Etage Amigo: World of Warcraft Trading Card The Game First Year ...... 21 s und Lamaze...... 17 idee+spiel: Bei Umsatz und Mitgliederzahlen zugelegt ...... 34 3 YåOFå&ERRARIå Simba Dickie Group: Auch ohne Zukäufe die 600DIS Mio.TINCTIVEåDESIGNSåAREåPROPERT € angepeilt..EGULATIONS . .36 international · messetrends 1/2011 23%åDEVICE åALLåASSOCIATEDåLOGOSåANDåRADEMARKåANDåTRADEåDRESSåR SPIELZEUG idee+spiel-Business-Center, CCN Ost, 1. Etage RIå3PAå&%22!2) åTHEå02!.#).'å(/ ERRARIåPROPERTYåUNDERåDESIGN åT IåCARSåAREåPROTECTEDåASå& 0RODUCEDåUNDERåLICENSEåOFå&ERRA åTHEå&ERRAR 3PAå4HEåBODYåDESIGNSåOF Bank details: Stadlbauer Marketing + Vertriebcarrera-toys.com GmbH · Rennbahn Allee 1 · 5412 Puch ⁄ Salzburg · Austria SPIELZEUG international · messetrends 3/2011 3 %DQNQDPH &RPPHU]EDQNEUDQFK)RUFKKHLP ,%$1 '( %,& '5(6'()) 7KHXSWRGDWHVSHFLDOLVVXHV´PHVVHWUHQGV´DUHSXE RU OLVKHGRQWKHfiUVWWKUHHGD\VRI6SLHOZDUHQPHVVHLQ %DQNQDPH 6SDUNDVVH(EHUPDQQVWDGW 1XUHPEHUJLQ(QJOLVKDQG*HUPDQ ,%$1 '( 6:,)7%,& % 1. “Advertising“ order as defined by the following General Terms Except in the case of apparent defects, complaints must be submit- and Conditions is the contract for the publication of one or more ted within four weeks after receipt of the invoice or record. advertisements by an advertiser or other interested party in a publi- 10. Proofs are supplied exclusively upon the explicit request of the cation for the purpose of circulation. customer against cost refund; also, the advertisement must be 2. In cases of doubt, advertisements have to be called up for pub- guaranteed to arrive by the deadline stated for printing material. lication within a year after signing of the contract. If the right to call The customer holds responsible for the correctness of the proofs re- up individual advertisements has been granted in the framework turned to us. If the customer fails to return the proof sent to him/ of a contract, the order must be carried out within 12 months after her in due time, we assume that the approval for print has been signing of the contract. granted. 3. When a contract is concluded, the customer is entitled to call 11. If no particular size stipulations have been given, charges are further advertisements within the period agreed or the period stated based on the usual actual print height in accordance with the ype in clause 2, even beyond the advertisement quantity stated in the of advertisement. order. 12. If the customer does not pay in advance, the invoice will be 4. If an order is not performed for reasons for which the publisher is mailed at the latest on the 5th day after the appearance of the not responsible, the customer has to reimburse the publisher the dif- advertisement. Advertisement invoices are payable with a cash dis- ference between the rebate granted and the rebate correspond- count of 2 percent for payment within eight days, after 14 days net. ing to the actual number of orders called, notwithstanding any le- In case of delay in payment or respite, interest on arrears will be gal obligations. Reimbursement is not payable if non-performance charged at 3 percent above the discount rate of the German Cen- is due to acts of God within the publisher‘s area of risk. tral Bank, and collecting fees will also be charged. In case of delay 5. Advertisements which are not recognisable as advertisements in payment, the publisher can defer further execution of the cur- due to their design are marked as such by the publisher with the rent order until payment of the advertisements that have already word “advertisement“. appeared,and can demand payment in advance for the remain- 6. All orders for advertisements and inserts from external firms, which ing advertisements. If there is justified doubt about the customer‘s in accordance with statements received are only to be published in ability to pay, the publisher is entitled, even during the currency of certain issues, certain editions or in certain places in the publication, an advertisement contract, to make the appearance of further ad- must have been received by the publisher five working days before vertisements dependent on the advance payment of the amount the advertising deadline so that the customer can be informed be- and on the settlement of outstanding invoice amounts, irrespective fore the advertising deadline if the order cannot be executed in of any originally agreed credit. In case of delay in payment, the this way. publisher is entitled to withdraw from the contract without allowing 7. The publisher reserves the right to reject advertising orders – in- any period of grace and to charge all rebates granted. cluding individual calls within the framework of a contract – and 13. If the advertising order is supplied with an agency acting as a insert orders on account of the content, the origin or the techni- purchaser, the purchaser cedes a security to the publishers amount- cal form in accordance with uniform, objectively justified principles ing to that part of his/her claim to his/her customer at the date of of the publisher, if the content breaches the law or official regula- signing of the order, which corresponds to the amount of the ad- tions, or if publication is unacceptable for the publisher. Loose and vertising invoice. If the claim ceded for security reasons in this way bound-in inserts are only binding for the publisher after a sample is distrained by a third party, the purchaser is obliged to inform the of the loose or bound-in insert has been submitted and approved. publishers by return enclosing copy of the distress and remittal war- Loose and bound-in inserts containing external advertisements or rant. The publishers are obliged to release the securities due to them giving the impression that they are editorial sections through their at purchaser’s request and under reserve of selection in as far as the make-up will not be accepted. The customer is informed immedi- value of the securities exceeds the claims to be secured by more ately of the rejection of an order. than 30 percent. The advertiser himself is responsible for the content and the legiti- 14. The customer has to bear the costs for the production of ordered macy of text and pictures submitted for the advertisement. Further- printing documents as well as for considerable modifications to more, it is the duty of the advertiser to exempt the publisher from originally agreed versions if these modifications are desired by the claims of a third party, even when it should be inhibited, which might customer or if the customer is responsible for such modifications. arise against the publishers as a result of the execution of the order. 15. If a contract has been concluded for several advertisements, 8. The customer holds sole responsibility for the timely supply and a claim for price reduction can be inferred from a reduction in cir- unobjectionable condition of suitable printing material or other culation if the average sold circulation for the total average of the promotional means. When supplying digital printing material, the year beginning with the first advertisement is less than the circulation customer is obliged to supply correct artwork for advertisements, stated in the price list or otherwise stated (with technical journals the which must comply with the format and/or technical specifi cati- average circulation actually achieved) of the previous calendar ons of the publishers. The material must have arrived in due time year. A reduction in circulation is only a deficiency allowing a price before publication of the advertisement. The customer must bear reduction if it is more than 20 percent (circulation of up to 50,000 all expenses incurred by the publishers arising for desired or possible copies). Beyond this, no price reduction claims can be accepted amendments to the artwork. The standard condition of the adver- for contracts if the publisher has informed the customer of the drop tisements in the framework of the opportunities offered by the art- in circulation in good time for the customer to be able to withdraw work is agreed upon for the title ordered in line with the stipulations from the contract before the advertisement appears. given in the rate card and the order confi rmation. This only applies 16. With box number advertisements, the publisher applies the due for the case that the customer respects the publishers’ specifi cati- care and diligence of a prudent businessman for the safekeeping ons regarding the production and transmission of printing material. and timely forwarding of offers. No further liability is accepted. Reg- 9. If the print of the advertisement is wholly or partly illegible, incor- istered letters and express letters in reply to box number advertise- rect or incomplete,the customer has a claim to reduction of the ments are only forwarded by normal post. In the interests of and price or a correct replacement advertisement, but only to the ex- for the protection of the customer, the publisher reserves the right tent that the purpose of the advertisement was not fulfilled. To this to open incoming offers for purposes of examination to eliminate extent, the customer has no right to rescind the contract. If the pub- abuse of the box number service. The publisher is not obliged to lisher allows a reasonable deadline to pass, or if the replacement forward commercial recommendations or offers for negotiation. advertisement is again not correct, the customer has the right to 17. Printed documents are only sent back to the customer on spe- claim a reduction in price or cancellation of the order. Claims for cial request. The duty to preserve documents ends two months after damages based on positive violation of claims, culpa in contra- expiry of the contract. hendo and unlawful act shall not be accepted, even if the order is 18. As long as the law makes no other provisions, place of fulfilment placed by telephone. Claims for damages based on impossibility of is the location of the main offices of the publisher (Ebermannstadt performance and delay in performance are restricted to compen- in the District of Forchheim Local Court and District of Bamberg Re- sation for the fore-seeable damage and to the amount payable gional Court), In commercial business with businessmen, legal per- for the advertisement or insert in question. This does not apply in sons under public law or in the case of special assets under pub- case of intent or gross negligence on the part of the publisher, the lic law, Forchheim or Bamberg is the place of jurisdiction for legal publisher‘s legal representative and vicarious agent. Liability of the action. Insofar as claims by the publisher cannot be put forward publisher for damages due to the absence of warranted qualities is by means of dunning letters, the place of jurisdiction for non-busi- not affected. nessmen is determined by their place of residence. If the placeof Furthermore, in commercially organised business, the publisher ac- residence or customary place of abode of the customer is unknown cepts no liability for gross negligence on the part of vicarious agents at the time the action is brought forward, even for non-businessmen, either. In other cases. the liability towards business-persons for gross or if the customer has transferred his/her place of residence or cus- negligence is restricted in scope to the foreseeable damage up to tomary place of abode outside the area of applicability of the law, the amount payable for the advertisement in question. Bamberg is agreed on as the place of jurisdiction. 63,(/=(8*LQWHUQDWLRQDO LVSXEOLVKHGE\WKH,70SXEOLVKLQJKRXVH ,709HUODJV*PE+ &R.* &RQWDFW 63,(/=(8*LQWHUQDWLRQDO 'HEHUW (EHUPDQQVWDGW 'HXWVFKODQG*HUPDQ\ 3KRQH )D[ (PDLO VSLHO]HXJ#VSLHO]HXJLQWHUQDWLRQDOGH