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The Heritage Value of Terroir-Based Economies As Model of Human Development International Conference 18-19 February 2015 Collège Des Bernardins, Paris

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The Heritage Value of Terroir-Based Economies As Model of Human Development International Conference 18-19 February 2015 Collège Des Bernardins, Paris THE HERITAGE VALUE OF TERROIR-BASED ECONOMIES AS MODEL OF HUMAN DEVELOPMENT INTERNATIONAL CONFERENCE 18-19 FEBRUARY 2015 COLLÈGE DES BERNARDINS, PARIS Organized by the Association for World Heritage inscription of the Climats of Burgundy (France) www.climats-bourgogne.com THE HERITAGE VALUE CHALLENGES AND KEY ISSUES OF TERROIR-BASED ECONOMIES AS MODEL OF HUMAN DEVELOPMENT romoting territories and terroirs by focus- Indeed, in the past twenty years, the notion Ping on their agricultural heritage and/or their of heritage has expanded to include traditional traditional agricultural products with high added know-how and ancestoral farming practices ( wine value represents a constructive response to the growing, tea, coffee, saffron, pepper, oil, vanilla,…), threat of standardization and loss of identity. This as well as the landscapes created as a result of process also provides a building block for a sustain- human activity (paddy fields, vineyards, …).There - THE CONFERENCE OBJEctIVES able development respectful of cultural diversity fore, new heritage objects include an economic and of their characteristics. It is for this reason that, function which plays a critical role in determin- 1. Sharing and expressing the diversity of terroir-based economies and understanding nowadays, heritage preservation is fully taken into ing their heritage value. their complex structure and essential components ; account in the cultural dimension of development. Terroir-based agricultural economies are rich 2. Discussing the heritization processes of a high added-value agricultural model Consequently, understanding and measuring and diverse. They convey the concept of integrated of development ; the outcomes of heritage preservation on the de- diversity between a territory, men and women and velopment of territories and regions has become know-how. They sometimes have historical links 3. Exchanging and comparing experiences on international recognitions a major concern for local stakeholders, political de- which pinpoint common issues transcending their of terroir-based economies. cision-makers and professionals. differences. However, it is primarily the Landscapes and agricultural Of all these local economies, TOPICS FOR DISCUSSION profits generated by tourist sites which already enjoy the French region of Burgundy traffic in internationally reput- contains the world’s greatest ed natural and cultural sites, recognized heritage value or diversity of viticultural terroirs. 1. Terroir-based economies : environment, know-how, culture and production ; such as World Heritage sites, which are in the process of For several years, Burgundy 2. The heritization process : lever for local development ; which are taken into account obtaining an international has been leading the nomina- when measuring heritage’s tion of the Climats of Burgundy 3. The social and economic benefits resulting from heritage conservation of contribution to economic de- recognition. to the World Heritage List, to velopment. ensure that the historical agricultural sites and cultural landscapes ; value of the agricultural model based on the 4. The measures and mechanisms for protecting terroir-based economies. This approach does not fully capture the actual concept of terroir is officially recognized on an diversity of the territories’ heritage dimension, nor international level. Debates will focus on case studies presented by local stakeholders and project the value for development of the heritization pro- leaders. Introductory lectures to each day and a limited number of papers addres- cess aiming at international labelling. Moreover, it The heritization process set in motion with a does not entirely meet the needs of the political de- view to protecting and promoting this millenia-old sing theoretical issues will help providing insights into common concepts developed cision-makers wishing to make an informed choice model, represents a lever for regional develop- in the case studies. Actions undertaken by the Climats of Burgundy to obtain their among the multiple legislative measures to protect ment. In this way, the social, human and cultural inscription on the World Heritage List will be examined under each of the four topics and promote agricultural products with high added value of measures taken to safeguard the terroirs in order to keep a reference case study. value, in which lies the uniqueness of each terroir. in the course of the heritization process should be added to the economic value generated by agricul- For this reason, when assessing how heritage tural production. preservation contributes to development, new SCIENTIFIC COMMITTEE considerations drawn from analyses carried out Therefore, the model of the Climats of Burgundy, by economists are tending to integrate qualitative coupled with experience in leading an heritization Isabelle Anatole-Gabriel, Erik Orsenna, non-monetary data into valuation indicators. and nomination process can serve to inform and Economist, Member of the French Academy, France This research line deserves further exploration, es- promote a development policy focused on heritage PhD in history heritage, School for Advanced Studies in the Social Sciences (EHESS, Paris), France pecially for landscapes and agricultural sites which conservation of terroir-based economies. Jean-Robert Pitte, already enjoy recognized heritage value or which Jean-Pierre Garcia, Professor of geography, University of Paris-Sorbonne are in the process of obtaining an international rec- The international conference intends to initiate Professor in geo-archeology, University of Burgundy, President of the French Society of Geography, ognition. discussion on this topic. France President of the French Heritage and Fooding Cultures (MFPCA), France Yves Luginbühl, Research Director, CNRS (National Center for Scientific Research), University of Paris-I, France PROGRAM PREVIEW WEDNESDAY 18 FEBRUARY 2015 THURSDAY 19 FEBRUARY 2015 8:30 am Participants registration 08:30 am INTRODUCTORY LECTURES HERITAGE AND SOCIO-ECONOMIC BENEFITS 9:00 am OpENING SEssION OF THE CONFERENCE by Elizabeth Chilton, by Aubert de Villaine, Professor of Anthropology, University of Massachusetts, Amherst, USA President of the Association of the Climats of Burgundy, France and David Throsby, Professor of Economics, Macquarie University, Sydney, Australia 9:10 am PRESENTATION OF THE OBJECTIFS OF THE CONFERENCE by Isabelle Anatole-Gabriel, Phd in history heritage, School for Advanced Studies in the Social Sciences (EHESS, Paris), France 09:30 am / 12:30 pm _SEssIOn 3 05:00 pm / 06:00 pm _SEssION 5 THE SOCIAL AND ECONOMIC BENEFITS FINAL ROUND TABLE AND CONCLUSIONS : 9:20 am INTRODUCTORY LECTURES THE HERITAGE VALUE HERITAGE AND ECONOMY RESULTING FROM HERITAGE OF TERROIR-BASED ECONOMIES by Françoise Benhamou, CONSERVATION OF AGRICULTURAL Professor, University of Paris-XIII, Culture economist, France SITES AND CULTURAL LANDSCAPES Chaired by Jean-Robert Pitte, and Erik Orsenna, Economist, Member of the French Academy, France This session will take stock of the variety of benefits Professor of geography, University of Paris-Sorbonne President of the French Society of Geography, (social values, biodiversity, ecology, communities’ President of the French Heritage and Food Cultures rights, employment…) generated by terroir-based (MFPCA), France economies and conservation of their heritage. It will and Isabelle Anatole-Gabriel, also highlight the various scales of public actions PhD in history heritage, School for Advanced Studies in (local production corporate, regional or national the Social Sciences (EHESS, Paris), France administrative levels, worldwide distribution) which situate terroir-based economies in the global Françoise Benhamou, economy. Professor, University of Paris-XIII, Culture economist, France 02:30 pm / 05:00 pm _SEssIOn 4 Elizabeth Chilton, THE MEASURES AND MECHANISMS Professor of Anthropology, University of Massachusetts, 10:20 am / 01:00 pm _SEssION 1 03:00 / 06:00 pm _SEssION 2 Amherst, USA FOR PROTECTING TERROIR-BASED ECONOMIES : THE HERITIZATION PROCESS : Erik Orsenna, terroir-BASED ECONOMIEs ENVIRONMENT, KNOW-HOW, CULTURE LEVER FOR LOCAL DEVELOPMENT Economist, member of the French Academy, France AND PRODUCTION This session will present the different legal systems David Throsby, This session will document the different phases designed to promote the excellence of terroir-based Professor of Economics, Macquarie University, Sydney, of local mobilization during heritage nomination Through the presention of a wide range of economy products and to ensure their sustainability. Australia processes (Tentative List, World Heritage List, agricultural products (wine, tea, coffee, rice, Speakers will discuss respective merits and Lionel Zinsou, European reglementation and labels …) of agave,…), this session will describe the various converging interests of economic legislation (such Chairman and Chief executive Officer, PAI Partners, agricultural sites and cultural landscapes: i.e. local types of terroir-based economies through the as AOP, IGP) and heritage nominations (such as France and Benin capacity to mobilize funds, the strengthening of ways in which they have shaped the landscape World Heritage List, GIAHS). Operative concepts social fabrics, the implementation of heritage and contributed to its conservation, as well as such as that of the «common good», «collective While summarizing the previous four sessions’ protection legislation and norms. in doing so, the the creation and maintenance
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