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Grupo De Estudio En Diseño Visual Grupo de estudio en Diseño Visual ISSN:1794-7111(Impreso) Manizales-Colombia Año 12 No. 12 388 p. julio-diciembre de 2015 ISSN: 2462-8115(En línea) Revista KEPES ISSN 1794-7111(Impreso) ISSN: 2462-8115(En línea) Fundada en Noviembre 2004 Periodicidad semestral Tiraje 150 ejemplares Año 12, No. 12, 388 págs. julio-diciembre 2015 Manizales-Colombia Rector Felipe César Londoño López Vicerrector Académico Óscar Eugenio Tamayo Alzate Vicerrector de Investigaciones y Postgrados Luisa Fernanda Giraldo Zuluaga Vicerrectora Administrativa Patricia Elena Cárdenas Atehortúa Vicerrector de Proyección Andrés Felipe Betancourth López Director Gustavo Villa Carmona Mg. en Estética Universidad Nacional De Colombia - Medellín, UNCM, Colombia. Profesor Universidad de Caldas Comité Editorial Felipe César Londoño López. Doctorado en Ingeniería Multimedia. Laboratorio de Aplicaciones Multimedia, U.P.C., España Profesor Universidad de Caldas Juan Alberto Castillo M. Doctorado en Psychologie Cognitive Option Ergonomie. Universite Lumiere Lyon 2, U.LYON 2, Francia Profesor Universidad del Rosario Miquel Mallol Esquefa. Doctor en Filosofía Universidad de Barcelona Diseñador Escuela Massana Profesor Universidad de Barcelona Walter Castañeda Marulanda. Doctor en Diseño y Creación. Profesor Universidad de Caldas Comité Científico Diseño Editorial Dg. Sebastián Dahm Jurado. Margarita Schultz - Universidad de Chile. Diseño Logo Doctorando Claudia Jurado G. Jorge LaFerla - Universidad de Buenos Aires. Mg. William Ospina Toro - Universidad de Caldas. Edición Vicerrectoría de Investigaciones y Postgrados Universidad de Caldas Coordinador Edición Doctorando Claudia Jurado G. Profesora Universidad de Caldas. Indexada por Scopus Comité Técnico de apoyo a la Edición Publindex Categoría B Latindex Juan David Giraldo M. - Coordinador comité técnico Fuente Académica Premier - EBSCOhost Silvia L. Spaggiari - Traductora Gerardo Quintero C. - Corrector de estilo Acceso en línea Carlos Eduardo Tavera - Soporte técnico http://kepes.ucaldas.edu.co Juan David López G. - Diagramación La responsabilidad de los artículos aquí publicados compete a los autores mismos. Prohibida la reproducción total o parcial, en cualquier medio o para cualquier propósito sin la autorización escrita de la Universidad de Caldas, Vicerrectoría de Investigaciones de la Universidad de Caldas Tabla de Contenido Presentación Diseño y Responsabilidad Social La complejidad multiescalar 5 Empresarial identitaria y sus implicaciones en la planeación estratégica de la socio-espaciales marca Fernando Nava La Corte Patrones de color: Jaime Eduardo Alzate Sanz Flor de María Gómez Ordoñez Adaptación a nuevos métodos Jaime Alberto Orozco Toro de captura cromática contextual 133 como estrategia didáctica 267 Yolima Sánchez Royo Juliana Castaño Zapata La retórica en la imagen publicitaria Infografías interactivas: un recurso en el Ecuador entre 1930 y 1940 11 socioeducativo Marco Vinicio López Paredes Laura M. Saraza Agudelo Sandra J. Silva Cañaveral Criterios para pensar la planificación 157 de la comunicación ambiental desde 285 perspectivas alternativas Óscar Julián Cuesta-Moreno La estética de lo múltiple Sandra Meléndez-Labrador y la producción cultural La tecnología de “chi flexible” en el . de los objetos de uso arte de la tapicería moderna 31 Augusto Solórzano Ariza de Kazajstán Mukanov Malik Floberovich 177 Issabek Nurdaulet Erkinuly Galimzhanov Said Edilevich Reflexiones sobre los determinantes sociales del arte y del diseño: Música Simular problemas sociales con 305 de ruido en América Latina y Asia videojuegos. Algunas claves para el Dimitri della Faille diseño de videojuegos críticos Carlos Torres Dos miradas para el diseño 57 193 de la marca destino Tisaleo Juan José Martí Noguera Daniel Díez Martínez El nacimiento del diseño gráfico en Ecodiseño y color. Una propuesta Christian Gabriel Ruiz Pérez la educación superior bogotana, de innovación y aproximación Verónica Elizabeth Chicaiza Redin 1948-1963 metodológica Jairo Alfredo Bermúdez Castillo Jimena Vanina Odetti 331 Alberto Reyes González 85 Andrés Enrique Reyes González Diseño y arte contemporáneo: 227 el desafío de los museos El infierno de Flusser tiene pocos Mariel Szlifman demonios y muchos diseñadores La obra de Nelly Alarcón, un lenguaje Juan Sebastián Ospina Álvarez textil con valor diferenciador 353 Alice Fátima Martins Marinella Bustamante Morales 113 249 ISSN:1794-7111(Impreso) Manizales-Colombia Año 12 No. 12 388 p. julio-diciembre de 2015 ISSN: 2462-8115(En línea) Index Presentación Design and Corporate Social The multiscalar identity complexity 5 Responsibility and its socio-spatial implications in strategic brand planning Fernando Nava La Corte Jaime Eduardo Alzate Sanz Flor de María Gómez Ordoñez Color patterns: adapt to new methods Jaime Alberto Orozco Toro of contextual capture color 267 as a teaching strategy 133 Yolima Sánchez Royo Juliana Castaño Zapata The rhetoric on the graphic Interactive infographics: A social advertising in Ecuador and educational resource 11 between 1930 and 1940 Laura M. Saraza Agudelo Marco Vinicio López Paredes Sandra J. Silva Cañaveral Criteria for thinking environmental 157 285 communication planning from alternative perspectives The aesthetics of the multiple Óscar Julián Cuesta-Moreno and the cultural production Sandra Meléndez-Labrador The technology of “flexible chee” of everyday objects . in the art of modern Kazakh tapestry 31 Augusto Solórzano Ariza Mukanov Malik Floberovich 177 Issabek Nurdaulet Erkinuly Galimzhanov Said Edilevich Reflections about the social Simulation of social problems 305 determinants of art and design: noise with video games. music in Latin America and Asia Some clues for the design Dimitri della Faille of critical games Two points of view for Tisaleo’s brand design 57 Carlos Torres Juan José Martí Noguera 193 Daniel Díez Martínez Christian Gabriel Ruiz Pérez The birth of graphic design in Eco-design and color, a proposal Verónica Elizabeth Chicaiza Redin Bogota’s Higher education, for innovation 1948-1963 and methodological approach 331 Jairo Alfredo Bermúdez Castillo Jimena Vanina Odetti 85 Alberto Reyes González Andrés Enrique Reyes González Design and contemporary art: 227 the challenge of museums Flusser´s hell has few demons Mariel Szlifman and many designers The work of Nelly Alarcon, a textile 353 Juan Sebastián Ospina Álvarez language with differentiating value Alice Fátima Martins Marinella Bustamante Morales 113 249 ISSN:1794-7111 (Printed) Manizales-Colombia Year 12 No. 12 388 p. July-December 2015 ISSN: 2462-8115 (Online) Presentación Revista Kepes. Grupo de Estudio en Diseño Visual DOI: 10.17151/kepes.2015.12.12.1 Presentamos con agrado el duodécimo número de la Revista Kepes, del Grupo de Estudios en Diseño Visual, el cual se constituye en la segunda entrega del año 2015. El cambio en la periodicidad de la revista ha tenido un impacto positivo en todos los aspectos de la edición, tanto en el aumento de postulaciones recibidas, como en el número de artículos divulgados anualmente y en la integración a este proceso de nuevos profesores e investigadores adscritos a universidades nacionales e internacionales. Las reflexiones que sobre la disciplina del diseño se han reunido en este fascículo, dan continuidad al carácter plural y complementario que caracteriza nuestra publicación, aspecto que se ilustra con los trabajos abajo descritos En primer lugar se incluye el artículo Patrones de color: adaptación a nuevos métodos de captura cromática contextual como estrategia didáctica, aporte de las profesoras Yolima Sánchez Royo y Juliana Castaño Zapata de la Universidad de Caldas, quienes plantean cómo deben integrarse variables técnicas acordes con los nuevos procesos de evaluación cromática en la captura e interpretación de datos, las cuales amplían las estrategias metodológicas empleadas en la formulación de productos de diseño. A continuación viene el artículo Criterios 5 para pensar la planificación de la comunicación ambiental desde perspectivas alternativas, propuesta de los profesores Óscar Julián Cuesta, adscrito a la Fundación Universitaria Los Libertadores, y Sandra Meléndez de la Fundación Universidad del Norte, en cuyo trabajo señalan algunos criterios que ayudan a concretar la planificación de la comunicación ambiental; juicios que tienen por base la revisión de las lógicas actuales a través de las cuales se diseñan ciertos planes de comunicación ambiental. En tercer lugar se encuentra el artículo Reflexiones sobre los determinantes sociales del arte y del diseño: música de ruido en América Latina y Asia, del profesor de la Université du Québec. Outaouais (Canadá), Dimitri De La Falle, cuyo documento está basado en las experiencias que, sobre la interpretación de la música de ruido, ha realizado el autor en América Latina, Asia del Oriente y Asia del Sur Oriente; a lo largo del texto se discurre sobre las determinaciones sociales, el problema de la identidad y de la aceptación que este género alcanza, aspectos que ofrecen un amplio abanico de posibilidades creativas a los artistas y a los diseñadores. Se ha incluido también el artículo El nacimiento del diseño gráfico en la educación superior bogotana, 1948-1963, del profesor de la Universidad Autónoma del Caribe Jairo Alfredo Bermúdez, en el que explica cómo se instauró el diseño gráfico en la educación superior bogotana, puntualmente la propuesta educativa de la Universidad Nacional de Colombia entre 1948 y 1963. A continuación se presenta el artículo El infierno de Flusser tiene pocos demonios
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