The Creative Feud of Andy Warhol: a Philosophy of Communication Ethics”
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Duquesne University Duquesne Scholarship Collection Electronic Theses and Dissertations Spring 5-11-2018 The rC eative Feud of Andy Warhol: A Philosophy of Communication Ethics Sarah DeIuliis Follow this and additional works at: https://dsc.duq.edu/etd Part of the Rhetoric Commons Recommended Citation DeIuliis, S. (2018). The rC eative Feud of Andy Warhol: A Philosophy of Communication Ethics (Doctoral dissertation, Duquesne University). Retrieved from https://dsc.duq.edu/etd/1446 This One-year Embargo is brought to you for free and open access by Duquesne Scholarship Collection. It has been accepted for inclusion in Electronic Theses and Dissertations by an authorized administrator of Duquesne Scholarship Collection. For more information, please contact [email protected]. THE CREATIVE FEUD OF ANDY WARHOL: A PHILOSOPHY OF COMMUNICATION ETHICS A Dissertation Submitted to the McAnulty College and Graduate School of Liberal Arts Duquesne University In partial fulfillment of the requirements for the degree of Doctor of Philosophy By Sarah M. DeIuliis May 2018 Copyright by Sarah M. DeIuliis 2018 Sarah M. DeIuliis “The Creative Feud of Andy Warhol: A Philosophy of Communication Ethics” Degree: Doctor of Philosophy February 23, 2018 APPROVED ______________________________ Dr. Ronald C. Arnett, Dissertation Director Professor Department of Communication & Rhetorical Studies APPROVED ______________________________ Dr. Janie M. Harden Fritz, First Reader Professor Department of Communication & Rhetorical Studies APPROVED ______________________________ Dr. Craig Maier, Second Reader Assistant Professor Department of Communication & Rhetorical Studies APPROVED ______________________________ Dr. Ronald C. Arnett, Chair Department of Communication & Rhetorical Studies APPROVED ______________________________ Dr. James C. Swindal, Dean The McAnulty College and Graduate School of Liberal Arts iii ABSTRACT THE CREATIVE FEUD OF ANDY WARHOL: A PHILOSOPHY OF COMMUNICATION ETHICS By Sarah M. DeIuliis May 2018 Dissertation supervised by Professor Ronald C. Arnett The Creative Feud of Andy Warhol: A Philosophy of Communication Ethics begins with the assumption that the current historical moment is defined by Gilles Lipovetsky’s philosophical project known as hypermodernity. The dominant paradigm of hypermodernity, as consumption and commodity culture, elicits particularity of embedded responsiveness situated within history. Ronald C. Arnett and Pat Arneson contend that communication ethics are “value-laden philosophies of communication” uniting background narratives with foreground communicative practices (Philosophy xi). This dissertation positions Andy Warhol as a hypermodern communicative prophet. Through his life, works, and human communication, Warhol utilized art to communicate embedded ethical questions, responding to his historical moment before culture and society recognized the values inherent within the communication between and among iv others. This project offers Warhol as an exemplar of hypermodernity, arguing that Warhol contributes to the field of communication by living historically, granting access to emergent ethical questions requiring attentiveness and interpretation in and through philosophy of communication ethics. v DEDICATION I dedicate this dissertation in loving memory of my grandparents, Ruth E. Beck, Kenneth E. Beck, and Michael J. Flinko. As they did in life, their spirits have continued to light and to guide my way. vi ACKNOWLEDGEMENT I begin with my family, without whom I would not have had the courage and the tenacity to dedicate myself to the pursuit of my passions and dreams. I could not adequately thank my mother and father, Jeannie and Dennis Flinko, enough for a lifetime of love, support, and encouragement. My sister, Kelsey Flinko, has always walked shoulder to shoulder with me in all of my endeavors. Her compassion and spirit energizes me everyday. To my grandmother, Adeline Flinko, I thank you for your endless support, your faith in me, and your strength and determination that so inspire me. I cannot thank my committee adequately for the intellectual support and sustaining conversations that resulted in this dissertation project. To Dr. Craig T. Maier, I offer my sincere thanks and appreciation for your encouragement, words of wisdom, and gracious support. I am indebted to Dr. Janie M. Harden Fritz, for her boundless enthusiasm and generosity of spirit guided my every step. To Dr. Ronald C. Arnett, I am indebted to you for your years of continued mentorship, support, kindness, and generosity of intellectual spirit. It is without question that, without Mrs. Rita McCaffrey, I could not have accomplished this project. There is not enough space to thank you for all that you have done for me, but I am honored to work alongside you. The faculty of the Department of Communication & Rhetorical Studies at Duquesne University have provided me with a lifetime love of learning that has been indispensible to me in this project, and will forever remain a part of my life. To each member of this department, I offer you my sincerest appreciation for every moment that you have taken to teach me about the joy of vii communication, the love of scholarship, and the passion for learning that will sustain me forever. To my friend and colleague, Susan Mancino, I offer my deepest appreciation for your encouragement, endless inspiration, and thoughtful conversations that propelled me to write a dissertation project that I never thought possible. In addition, I would like to thank Hannah Karolak, for her constant support as we moved through our journey together. I would also like to thank the graduate students of the Department of Communication & Rhetorical Studies, all of who increased my knowledge of this project through a constant willingness to share ideas. To my husband, David, you alone make all things meaningful. viii TABLE OF CONTENTS Page Abstract .............................................................................................................................. iv Dedication .......................................................................................................................... vi Acknowledgement ............................................................................................................ vii Part I Chapter 1 ..............................................................................................................................1 Chapter 2 ............................................................................................................................33 Chapter 3 ............................................................................................................................64 Part II Chapter 4 ..........................................................................................................................105 Chapter 5 ..........................................................................................................................140 Chapter 6 ..........................................................................................................................175 Part III Chapter 7 ..........................................................................................................................219 Works Cited .....................................................................................................................252 ix Chapter 1: Andy Warhol: Sources of Selfhood and the Artful Life André Warhola, later known as Andy Warhol, exemplifies a philosophy of communication ethics attentive to hyperreality, a term coined by Jean Baudrillard. Hyperreality refers to the multilayered nature of our historical moment where multiple goods are actively co- present (Eco). Warhol utilized the tools and values of his modern era to unmask and combat another era, ushering in the dawning of a new hyperreal moment. The creative feud of Andy Warhol manifested during a transition period of history, one that extended modern and postmodern goods in American culture. Gilles Lipovetsky termed this era hypermodernity, a moment of constant development glorifying modernity in its individualistic splendor in the midst of postmodern fragmentation and individualism. Hypermodernity calls forth a philosophy of communication ethics attentive to narrative and selfhood. Ronald C. Arnett and Pat Arneson understand communication ethics to be “value-laden philosophies of communication” uniting the ‘why’ of background narratives with the foreground ‘how’ of communicative practices (Philosophy xi). This project, The Creative Feud of Andy Warhol: A Philosophy of Communication Ethics, offers a hermeneutic entrance into the life and works of Andy Warhol, asking: What can Warhol’s creative feud, situated within hypermodernity, reveal about selfhood and narrative through a philosophy of communication ethics? 1.1 Introduction History grounds communication ethics in the public sphere, praxially oriented toward uncovering the good. Arnett, Fritz, and Bell understand the good as the “valued center of a given communication ethic,” associated with what is right and proper for humans to do and to be (3). A philosophy of communication ethics perspective unites the philosophical why and the pragmatic 1 how of communicative encounters that shape experiences, identity, and interpretation of message, uncovering the interpretative goods that comprise human life. The relationship between Warhol and a philosophy of communication ethics responds to hypermodern ideals and values