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HICKORY HILLS MULTI-SEASON RECREATION MASTER PLAN APPENDICES JUNE 2, 2014 PREPARED BY: APPENDICES A. Community Survey #1 B. Existing Ski Area Specifications C. Youth/Teen Focus Group Comments D. Market Assessment E. SWOT Analysis F. Community Survey #2 G. Summer Activity Information APPENDIX A: Community Survey #1 Summary Report - Auto Run Survey: Hickory Hills Master Plan: Community Engagement Survey #1 1. What is your relationship to Hickory Hills? (check all that apply) 100 70.7% 75 68.5% 50 25 8.7% 6.3% 0 Winter User Summer User Non-User Other 1. What is your relationship to Hickory Hills? (check all that apply) Value Count Percent % Statistics Winter User 723 70.7% Total Responses 1,023 Summer User 701 68.5% Sum 3.0 Non-User 64 6.3% Avg. 3.0 Other 89 8.7% Max 3.0 1 2. How many times a year do you visit Hickory Hills? 0 to 5 times 22% 15+ 51.2% 6 to 10 times 15.4% 11 to 15 times 11.3% 2. How many times a year do you visit Hickory Hills? Value Count Percent % Statistics 0 to 5 times 224 22.0% Total 1,017 6 to 10 times 157 15.4% Responses 11 to 15 times 115 11.3% Sum 10,022.0 15+ 521 51.2% Avg. 12.6 StdDev 3.6 Max 15.0 2 3. What is your age? 75+ 0.6% under 18 6.7% 66 to 75 2% 56 to 65 6.9% 46 to 55 16.8% 18 to 25 26.6% 36 to 45 25% 26 to 35 15.5% 3. What is your age? Value Count Percent % Statistics under 18 68 6.7% Total 1,017 18 to 25 270 26.6% Responses 26 to 35 158 15.5% Sum 31,668.0 36 to 45 254 25.0% Avg. 33.4 46 to 55 171 16.8% StdDev 13.3 56 to 65 70 6.9% Max 75.0 66 to 75 20 2.0% 75+ 6 0.6% 3 4. Please identify your gender. 100 75 61.8% 50 38.2% 25 0 Male Female 4. Please identify your gender. Value Count Percent % Statistics Male 623 61.8% Total Responses 1,008 Female 385 38.2% 4 5. Number of people in your household: 1 7.7% 5 or more 20.3% 2 19.7% 4 33.9% 3 18.4% 5. Number of people in your household: Value Count Percent % Statistics 1 78 7.7% Total 1,013 2 200 19.7% Responses 3 186 18.4% Sum 3,438.0 4 343 33.9% Avg. 3.4 5 or more 206 20.3% StdDev 1.2 Max 5.0 5 6. Number of children (under 18) in your household: 4 or more 4.2% 3 9.2% 0 42.5% 2 25.1% 1 19.1% 6. Number of children (under 18) in your household: Value Count Percent % Statistics 0 428 42.5% Total 1,008 1 192 19.1% Responses 2 253 25.1% Sum 1,145.0 3 93 9.2% Avg. 1.1 4 or more 42 4.2% StdDev 1.2 Max 4.0 6 7. Please identify your place of residence. Outside Surrounding Region 7.3% City limits (Traverse City) 45.1% Surrounding Region 31.9% Garfield Township 15.7% 7. Please identify your place of residence. Value Count Percent % Statistics City limits (Traverse City) 460 45.1% Total Responses 1,019 Garfield Township 160 15.7% Surrounding Region 325 31.9% Outside Surrounding Region 74 7.3% 7 8. What activities do you currently participate in at Hickory Hills? (check all that apply) 100 75 61.7% 59.2% 52% 50 25.2% 25 18.4% 16.7% 5.8% 5% 0 Ski and/or Nordic Ski Mountain bike Trail Run Walk/Hike Disc Golf I do not Other Snowboard participate in any activities at Hickory Hills 8. What activities do you currently participate in at Hickory Hills? (check all that apply) Value Count Percent % Statistics Ski and/or Snowboard 607 61.7% Total Responses 984 Nordic Ski 181 18.4% Mountain bike 164 16.7% Trail Run 248 25.2% Walk/Hike 582 59.2% Disc Golf 512 52.0% I do not participate in any activities at Hickory Hills 57 5.8% Other 49 5.0% 8 9. What activities do members of your household currently participate in at Hickory Hills? (check all that apply) 100 75 60.9% 57.2% 47.9% 50 24.7% 25 18.9% 18.7% 9.7% 3.5% 0 Ski and/or Nordic Ski Mountain Bike Trail Run Walk/Hike Disc Golf No one in my Other Snowboard household participates in any activities at Hickory Hills 9. What activities do members of your household currently participate in at Hickory Hills? (check all that apply) Value Count Percent % Statistics Ski and/or Snowboard 592 60.9% Total Responses 972 Nordic Ski 184 18.9% Mountain Bike 182 18.7% Trail Run 240 24.7% Walk/Hike 556 57.2% Disc Golf 466 47.9% No one in my household participates in any activities at Hickory Hills 94 9.7% Other 34 3.5% 9 10. Do you currently purchase a season winter pass at Hickory Hills? Yes - single-user pass 12.1% Yes - family pass 23.4% No 64.6% 10. Do you currently purchase a season winter pass at Hickory Hills? Value Count Percent % Statistics Yes - single-user pass 118 12.1% Total Responses 976 Yes - family pass 228 23.4% No 630 64.6% 10 11. Are you a member of the Grand Traverse City Ski Club? Yes 17.9% No 82.1% 11. Are you a member of the Grand Traverse City Ski Club? Value Count Percent % Statistics Yes 174 17.9% Total Responses 973 No 799 82.1% 11 12. Generally, how well is Hickory Hills serving the Greater Traverse City community? (scale of 1 to 5, with 5 representing extremely satisfied) 100 75 50 45.7% 33.8% 25 16.1% 1.1% 3.2% 0 1 2 3 4 5 12. Generally, how well is Hickory Hills serving the Greater Traverse City community? (scale of 1 to 5, with 5 representing extremely satisfied) Value Count Percent % Statistics 1 11 1.1% Total 961 2 31 3.2% Responses 3 155 16.1% Sum 4,033.0 4 325 33.8% Avg. 4.2 5 439 45.7% StdDev 0.9 Max 5.0 12 13 13. What do you enjoy most about Hickory Hills in terms of its current facilities, terrain, activities, programs, etc.? Count Response 1 -proximity to town -learn to ski program 1 . 1 A convent place for my six grand children can practice boarding & skiing. 1 Accessibility 1 Accessibility and location are a major plus. The ski program it hosts is great! 1 Accessibility, location, size 1 Affordable family skiing, GTSC offerings, excellent trails for hiking and exploring 1 After school skiing for students, disc golf course, the lodge in winter 1 All 1 All activities mentioned above, great treasure in town. 1 All if it is enjoyable 1 All tow ropes which make for more runs 1 Always great snow and hill maintenance. 1 Amazing disc golf course. 1 An extraordinary asset in our back yard that most communities do not have. 1 Backcountry skiing (hiking for turns) 1 Beautiful area 1 Beautiful area all year 1 Beautiful area. Great disc golf course. 1 Beautiful disc golf course. Favorite course in northern michigan 1 Beautiful place to hike & disc golf. 1 Beautiful terrain. Love the options for hiking. Close to town. Great accessibility. 1 Being able to spend hours on end over the summer with my friends frolfing and hammocking. 1 Best disc course around, affordable skiing. 1 Best disc golf course in the state. 1 Best snow making in the local area and the area is very close and convenient to home. 1 Close location. Great for kids 1 Close to home, friendly staff, small 1 Close to town, beautiful trails 1 Close to town. Safe for children 1 Close to where I live. Skiing. Terrain 1 Close, safe, maintained, run a great Ski program 1 Close, safe,skiable all ages 1 Closest skiing proximity. Groomed trails 1 Community 1 Convienence , ski program, community atmosphere. 1 DISC GOLF COURSE 1 DISC GOLF!!!! 1 Decent variety of hills for skiing. Great for family outdoors activities 1 Difficult baskets 2 Disc Golf 2 Disc Golf Course 1 Disc Golf and Hiking 1 Disc Golf and kid's winter ski program 14 1 Disc Golf and the trails 1 Disc Golf course 1 Disc Golf tournaments and rec play 1 Disc Golf, snowboarding, trails 8 Disc golf 1 Disc golf 1 Disc golf - great holes, well-kept course. 1 Disc golf and beautiful scenery 1 Disc golf course 1 Disc golf course and the natural atmosphere. 1 Disc golf course is one of the best in the state. 1 Disc golf course. 1 Disc golf every single day. 1 Disc golf is awesome! 1 Disc golf is best in area skiing environment is good 1 Disc golf is top notch! 1 Disc golf with the bros. chillen 1 Disc golfing 1 Disco golf and skiing 1 Disk golf 1 Disk golf and good hiking trails 1 Disk golf course 1 Down hill and x-country trails 1 Downhill skiing for the kids. 1 Downhill skiing, Ski Club/lessons, disc golf, dog walking 1 Ease of access 1 Easy access, close to town, friendly people 1 Enjoy the location 1 Enjoy the ski program for kids.