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E-Da-How Art Treasures: a Long Range Business Plan

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E-Da-How Art Treasures: a Long Range Business Plan University of Montana ScholarWorks at University of Montana Graduate Student Theses, Dissertations, & Professional Papers Graduate School 1982 E-da-how Art Treasures: A long range business plan Joseph L. Dorris The University of Montana Follow this and additional works at: https://scholarworks.umt.edu/etd Let us know how access to this document benefits ou.y Recommended Citation Dorris, Joseph L., "E-da-how Art Treasures: A long range business plan" (1982). Graduate Student Theses, Dissertations, & Professional Papers. 6133. https://scholarworks.umt.edu/etd/6133 This Thesis is brought to you for free and open access by the Graduate School at ScholarWorks at University of Montana. It has been accepted for inclusion in Graduate Student Theses, Dissertations, & Professional Papers by an authorized administrator of ScholarWorks at University of Montana. For more information, please contact [email protected]. COPYRIGHT ACT OF 1976 Th i s is a n unpublished m a n u s c r i p t in w h i c h c o p y r i g h t s u b ­ s i s t s . An y f u r t h e r r e p r i n t i n g o f its c o n t e n t s m u s t b e a p p r o v e d BY THE AUTHOR. Ma n s f i e l d L i b r a r y Un i v e r s i t y o f Mo n t a n a Da t e : 1 9 8 2 E-da-how Art Treasures: A Long Range Business Plan By Joseph L. Dorris B.S., United States Air Force Academy, 1974 Presented in Partial Fulfillment of the Requirements for the Degree of Master of Business Administration University of Montana 1982 Examiners % D^n, Graduate S^hooT Date UMI Number: EP36934 All rights reserved INFORMATION TO ALL USERS The quality of this reproduction is dependent upon the quality of the copy submitted. In the unlikely event that the author did not send a complete manuscript and there are missing pages, these will be noted. Also, if material had to be removed, a note will indicate the deletion. UMT 0»aartstk>n PiMishing UMI EP36934 Published by ProQuest LLC (2013). Copyright in the Dissertation heid by the Author. Microform Edition © ProQuest LLC. All rights reserved. This work is protected against unauthorized copying under Title 17, United States Code ProQuest P roQ uest LLC. 789 East Eisenhower Parkway P.O. Box 1346 Ann Arbor, Ml 48106-1346 4 ' TABLE OF CONTENTS LIST OF FIGURES........................................... vi Chapter I . INTRODUCTION ....................................... 1 1. E-da-how Art Treasures Concept and Background .................... I 2. Purpose and Subproblems ...................... 1 3. E-da-how Image, Description, and Explanation of Terms.................... 2 4. Assumptions, Hypotheses, Data Sources and Data T r e a t m e n t ........................ 4 II. PERSONAL ANALYSIS AND DEVELOPMENT PLAN .............. 10 1. Personal Background Evaluation .............. 10 2. Service Career Goals and Art Education Goals ............................ 27 3. Desired Life E x p e r i e n c e s .................... 28 4. Artist Psychology, Selected Artists' Lives and T e c h n i q u e s ...................... 31 5. Developing An Optimal Style ................. 40 6. Production and Promotion P l a n ............... \ 45 7. Summary....................................... 31 111. LOCATION AND PHYSICAL CONSTRUCTION PLAN ............ 53 I 1. Location Analysis.............................. 53 I 2. Building Site Requirements and Selection . 60 3. Like Businesses Studies and Requirements . 64 I 4. Exterior Building Plans ....................... 67 I 5. Interior Building P l a n ....................... 70 I 6. Energy Conservation Measures .................. 79 r 7. Sub-Shop and Profit Center I Building Requirements 82 I 8. Contractor Estimates ......................... 84 ^ 9. Summary....................................... 84 I IV Chapter IV. 14ARKET ANALYSIS AND MARKETING PL A N ................... 86 1. Population Trends of Market A r e a .............. 86 2. Time Frame and Progression C h a r t .............. 97 3. E-da-how M a r k e t .............................. 97 4. Current Customers’ Needs and Characteristics........................ 108 5. Competition . .............................. 110 6. Product Line Planning and Product Management .......................... 118 7. Human Resource Development and Procurement ............................ 122 8. S u m m a r y ...................................... 127 V. RETAIL ANALYSIS AND P L A N ............................ 129 1. Author’s Painting Sales ...................... 130 2. Framing Profit C e n t e r ........................ 147 3. Artist Supplies Profit Center ................ 158 4. Consignment Sales Profit Center .............. 163 5. Rent Profit C e n t e r ............................ 170 6. General Pricing Policy and Strategy .......... 172 7. Advertising Plan .............................. 173 8. Management Policies and Practices ............ 193 9. S u m m a r y ...................................... 194 VI. FINANCIAL PLAN AND VENTURE PROFITABILITY ............ 196 1. Captial Assets, Initial Inventories, One-Time Start-Up Costs, and Operating Costs ............................ 196 2. Financing P l a n ................................ 219 3. Forecasted Return on Investment .............. 228 4. S u m m a r y ...................................... 236 VII. SUl^RY AND CONCLUSIONS ............................ 237 APPENDIX................................................... 241 SELECTED BIBLIOGRAPHY ..................................... 250 LIST OF FIGURES CHAPTER II 2-1 First S n o w ............................................. 12 2-2 Cardboard Airplane ..................................... 14 2-3 Demand for Paintings................................... 15 2-4 Graph of D e m a n d ....................................... 16 2-5a Story of When the Bear CrassBl o o m s .................... 17 2-5b Malmstrom Missile D u t y ................................. 17 2-5c Cardboard Airplane . ................................. 18 2-5d Story for IVhen the Sun C o e s ........................... 18 2-5e First S n o w ............................................. 19 2-5f General U m s t e a d ....................................... 19 2-6 Desired Painting Outcomes ............................. 20 2-7a Broken Circle by the F i r e ............................. 22 2-7b Story of IVhen the Bear Crass Bl o o m s .................... 22 2-7c Autumn E l k ............................................. 23 2-8 East C a p ............................................... 23 2-9 Comparison to Painting Standards ....................... 24 2-10 Admired A r t i s t s ....................................... 27 2-11 Desired Experiences ................................... 29 2-12 Creative Personality Traits ......................... 33 2-13 Selected Successful Artists ......................... 35 2-14 Significant Emotional Events ......................... 37 2-15 Controllable Events ................................... 38 2-16 Homestead and S n o w ..................................... 42 2-17 Siskoal S o n g ........................................... 45 2-18 Annual Shows and Production ......................... 47 2-19 Actual Production and Shows 1978-1981 48 2-20 Adjusted Production Annual Coals ....................... 50 2-21 Adjusted Show Schedule and C o a l s ....................... 51 CHAPTER 111 3-1 Location of McCall, Idaho ............................. 55 3-2 McCall Business Districts ............................. 56 3-3 Shore Lodge Business District ......................... 59 3-4 Site C r i t e r i a ......................................... 61 3-5 Site Possibilities for E-da-how Art Tr e a s u r e s ......... o2 3-6 Favorable Qualities ................................... 65 3-7 E-da-how Art Treasures Model ........................... 68 3-8 E-da-how Art Treasures Final Landscaping ............... 71 vi 3-9 E-da-how Art Treasures, First Floor ................... 72 3-10 E-da-how Art Treasures, Second Floor ................. 73 3-11 E-da-how Art Treasures, Third Floor ................... 74 3-12 Example Angled Panels ................................. 76 3-13 E-da-how Art Treasures, Building Phase I, Studio and S u b - S h o p s .............................. 77 3-14 E-da-how Art Treasures, Building Phase II, G a l l e r y............................................. 78 CHAPTER IV 4-1 McCall Condominiums and Townhouses ................... 89 4-2 McCall Housing Developments and Subdivisions ......... 90 4-3 McCall Businesses Established Between 1974 and 1980 .............................. 93 4-4 McCall, Valley County, Idaho, and Utah Population and Projections ........................ 95 4-5 E-da-how Milestones 1979-1994 ......................... 98 4-6 Primary and Secondary Market Areas ................... 103 4-7 Marketing Data Sought After a S a l e ................... 109 4-9 Painting N o t e s ....................................... 110 4-8 Painting Marketing Notes ............................. Ill 4-10 Annual Production Goals ............................... 119 4-11 Desirable Employee Qualities ......................... 123 4-12 Employee Requirements and Compensation ............... 125 4-13 Product Standards ..................................... 127 CHAPTER V 5-1 Historical Production and Sales, Author’s Art W o r k s ................................. 131 5-2 Proposed Production and Inventory ..................... 135 5-3 Author’s Major Paintings Sales by Year and Price Per Square I n c h .......................... 139 5-4 Author’s Works Sales Forecast ......................... 141 5-5 Author’s Cards and Mise Paintings Sales/Inventory
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