Company Profile Growth Driven by 8 Power Brands
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COMPANY PROFILE Church & Dwight Co., Inc., founded in 1846, is the leading U.S. producer of sodium bicarbonate, popularly known as baking soda, a natural product that cleans, deodorizes, leavens and buffers. The Company’s ARM & HAMMER brand is one of the nation’s most trusted trademarks for a broad range of consumer and specialty products developed from the base of bicarbonate and related technologies. Church & Dwight’s consumer products business is organized into two segments: Consumer Domestic, which encompasses both household and personal care products, and Consumer International, which primarily consists of personal care products. The Company has eight key brands representing approximately 80% of its sales. These so-called “power brands” include ARM & HAMMER, TROJAN, OXICLEAN, SPINBRUSH, FIRST RESPONSE, NAIR, ORAJEL and XTRA. About 35% of the Company’s domestic consumer products are sold under the ARM & HAMMER brand name and derivative trademarks, such as ARM & HAMMER DENTAL CARE Toothpaste and ARM & HAMMER SUPER SCOOP Clumping Cat Litter. The remaining seven power brands have all been added to the Company’s portfolio since 2001 through several acquisitions. The most recent acquisitions include the acquisition of the net assets of Orange Glo International, Inc. in October 2006, which included OXI CLEAN, a premium-priced leader in the fast-growing laundry pre-wash additive category and the assets of Del Pharmaceuticals, Inc. in July, 2008, which included the ORAJEL analgesic brand. The combination of the core ARM & HAMMER brands and the other seven power brands make Church & Dwight one of the leading consumer packaged goods companies in the United States. Church & Dwight’s third business segment is Specialty Products. This business is a leader in specialty inorganic chemicals, animal nutrition, and specialty cleaners. GROWTH DRIVEN BY 8 POWER BRANDS ARM & HAMMER More aisles in the grocery store than any other brand ® Arm & Hammer brands are in 86% of households in America TROJAN ® #1 Condom Brand ® OXICLEAN #1 Laundry Additive Brand SPINBRUSH #1 Battery Powered Toothbrush Brand ® FIRST RESPONSE ® #1 Pregnancy Kit Brand NAIR #1 Depilatory Brand ORAJEL ® #1 Oral Care Pain Relief Brand XTRA ® Leading Deep Value Laundry Detergent Based on dollar share rankings from AC Nielsen FDM excluding Walmart for the 52 weeks ending 12/27/08 1.