BMW DW • 10 Diplomatic Sales

Sheer The Lord Mayor of Driving Pleasure Interview with M. Franc Jensen

DW : In 2011 Copenhagen was habits gives companies in Copenhagen a named the best city to live in unique opportunity to develop and test Franc Jensen the world. In what terms did tomorrow’s sustainable solutions. We

© Ty Stange © Ty Copenhagen receive this title? aim to attract the brightest cleantech companies and researchers to the Co- Mr. Jensen : I think that one of the penhagen area. © Klaus Bentz reasons why Copenhagen is considered as liveable both by Monocle and by DW : What are the main Forbes is that Copenhagen offers sur- points of the Copenhagen roundings and infrastructures that makes administration program? everyday life easier and more pleasant. It is a good place to live for families. It is Mr. Jensen : Copenhagen is gearing easy to get around by bike or by public up for growth. By 2025, our population transport, and you can have a quick swim will have growth to 640,000 , 20% more in our harbor bathes - at all seasons! than in 2011. To keep up, we’re making major investments in our infrastructure DW : Which are the most and our schools. By 2015, we expect to Frederiksborg Castle €

important achievements of have spent more than 70m on develop- © Harden the city administration in ment. terms of security and local facilities? Meanwhile, the city is also seeking to

© Jens Lindhe actively promote private sector growth. Mr. Jensen : Copenhagen is in the In the next few years, we expect that midst of an enormous population in- 20,000 new jobs will be created, 45,000 crease and this gives us a good oppor- new housing units will be built and 2.8 tunity to develop Copenhagen, to make million m2 of retail, office, cultural and it an even better city. Rapid population educational space will be built.

growth is a challenge for City Hall, since a Stange © Ty lot of the new residents are children. But DW : How do you see Palace we feel we have been able to meet these Copenhagen in the ten challenges by providing good daycare fa- coming years? Which JOY KNOWS NO BOrDerS. cilities, schools, parks and other services. innovations are you planning As a member of the Corps Diplomatique, a European institution or an international organization, you know that things can be quite different from one country to another. One thing we want to keep unchanged, is your joy of driving a BMW. Our dedicated team perfectly understands the constraints of your mission and

© Tuala Hjamo © Tuala to introduce in the city life? DW : Copenhagen was also is used to finding the best solutions in the shortest laps of time and providing you with a full service. This includes delivery of your personalized car anywhere in the world while respecting local specifications. And in addition, we offer you particularly attractive sales conditions. Because we just love to push back frontiers. recognized as one of the most Mr. Jensen : Copenhagen’s ambition environmentally friendly of becoming the world’s first carbon- cities in the world. In which neutral capital will see it set as a new BMW DiPLOMatic SaLeS. way does the Danish capital standard for urban development. In ten ensure this leadership? years, we will be connected by road to Northern Germany and we are looking BMW EfficientDynamics Mr. Jensen : In Copenhagen we are for extending the city’s metro to Malmö, Less emissions. More driving pleasure. working hard to become the first car- Sweden. These developments will make bon-neutral capital by 2025. Rethinking Copenhagen the perfect gateway to Guard at Amalienborg Castle things like energy supply and transport Northern Europe. The Tycho Brahe Planetarium BMW Brussels Quartier Louise Jean-Michel Martin east Davo nv Novauto Mons Branch of BMW Belux Rue François Desmedt 96 Maastrichtersteenweg 529 Z. I. Artisanal Arken Museum of Modern Art Boulevard de Waterloo 23-24 1150 Brussels Afrit 32 - E313 Rue des Sandrinettes 48

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Environmental information (RD 19/03/04): www.bmw.be 6,8-12,9 L/100 KM • 178-299 G/KM CO2 Bella Sky

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