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WPP Press Release Spot Runner Investment Oct06

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WPP Press Release Spot Runner Investment Oct06 For Immediate Release 6300 Wilshire Boulevard WPP, CBS CORPORATION AND INTERPUBLIC GROUP MAKE Twenty-First Floor Los Angeles, Ca 90048 INVESTMENTS IN SPOT RUNNER TO LEVERAGE ITS (310) 430 - 7900 main (310) 430 - 7999 fax INNOVATIVE AUTOMATED ADVERTISING PLATFORM www.spotrunner.com Leaders of the Advertising and Media Industries Embrace Spot Runner’s www.spotrunner.com Ability to Target Ads at the Local Level and Develop More Efficient Processes to Create, Plan and Buy Advertising www.spotrunner.com LOS ANGELES (OCTOBER 30, 2006) — Spot Runner today announced that WPP (NASDAQ:WPPGY), CBS Corporation (NYSE: CBS.A and CBS), Interpublic Group (NYSE:IPG) and other institutions have made equity investments in the company. These investments are a strong validation of Spot Runner’s www.spotrunner.com automated, web-based platform----which has advanced the way TV advertising is created, planned and purchased---and of its new initiatives to lead the development of more efficient processes across the full spectrum of both traditional and emerging advertising mediums such as online video, video on www.spotrunner.com Media Contacts demand (VOD) and IPTV. Currently, Spot Runner offers a national footprint to companies looking to advertise on local cable and broadcast stations. Rosabel Tao [email protected] w(3w10w) 4.s3p0 o– t7r9u1n7n er.com These strategic investments come from three of the world’s largest buyers and sellers of advertising. Keith Wiley On the ad buying side, WPP manages approximately $50 billion of clients' budgets worldwide and [email protected] Interpublic Group agencies serve more than 4,000 multinational, regional and local clients around the w(3w10w) 4.s3p0 o– t7ru95n9n er.com world. WPP plans to use Spot Runner’s web-based platform to help clients target ads across all media www.spotrunner.com channels more effectively at the local level, while maintaining a consistent brand message. “There is a powerful trend in the advertising arena in which agencies need to focus on creative, but also identify . the best vehicles to distribute their creative and reach people wherever they live, work and play,” said www.spotrunner.com d e v r , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , e s r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r Sir Martin Sorrell, CEO of WPP. “Spot Runner’s practical and cost-effective solutions are a great e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e R s t n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n h n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n n complement to our national capabilities and will help our clients market at the most local level.” g i R l l Ru Ru Ru Ru Ru Ru Ru Ru Ru Ru Ru Ru Ru Ru Ru Ru Ru Ru Ru Ru Ru Ru Ru Ru Ru Ru Ru Ru Ru Ru Ru A . t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t www.spotrunner.com t — d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d d o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o . c e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p n I v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v v IPG views this relationship as an opportunity to add another dimension to its market-leading local, r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r , S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S r e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e n s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 n direct response and hyper-targeted communications solutions. “We believe that the prospects for u e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R t 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 o s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s www.spotrunner.com p t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t Spot Runner are strong and we have invested in order to establish a partnership between our two 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 S h h h h h h h h h h h h h h h h h h h h h h h h h h h h h h h 6 g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g © © © © © © © © © © © © © © © © © © © © © © © © © © © © © © © 0 progressive marketing companies,” said Michael Roth, chairman and CEO of Interpublic. “There are t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t t 0 Ri Ri Ri Ri Ri Ri Ri Ri Ri Ri Ri Ri Ri Ri Ri Ri Ri Ri Ri Ri Ri Ri Ri Ri Ri Ri Ri Ri Ri Ri Ri 2 h h h h h h h h h h h h h h h h h h h h h h h h h h h h h h h l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g g © i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i i considerable synergistic opportunities between the two companies. By linking our strong local media t A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A A r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r r h y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y y g i — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — r p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p p www.spotrunner.com y assets across all channels with Spot Runner’s platform, we can deliver unparalleled depth, breadth .
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