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WELCOME! Spotlight On: Media and Technology Welcome and Introductions

Professor Jonathan Knee Professor Miklos Sarvary Moises Eskinazi MBA ’18 Amanda Huang MBA ’18 Aaron Markowitz MBA ’18

Rachael Lubetkin, Admissions Officer Nicole Wesolowski, Admissions Officer Welcome and Introductions

Professor Jonathan Knee • Professor of Professional Practice

• Co-Faculty Director of Media and Technology Program

• Senior Advisor at Evercore Partners

• Recent courses taught: • Media Mergers and Acquisitions (Master Class) • The Media Industries: Public Policy and Business Strategy • Digital Investing • The Business of Sports Welcome and Introductions

Professor Miklos Sarvary • Carson Family Professor of Business

• Co-Faculty Director of Media and Technology Program

• Recent courses taught: • Media Platforms and Content: A Foundations Course

• Research focus: • Media and Information Marketing Welcome and Introductions

Moises Eskinazi MBA ’18 • Second year August-entry Full-Time MBA student

• Pre-MBA Employment: • Shutterstock, software engineer

• Summer Internship: • DigitalOcean, product management

• Clubs: • Co-President, Technology Business Group • President, Hispanic Business Association (HBA) • Columbia Innovation in Business • FinTech Club • Columbia Entrepreneurs Association (CEO) Welcome and Introductions

Amanda Huang MBA ’18 • Second year August-entry Full-Time MBA student

• Pre-MBA Employment: • Wunderman, digital marketing analyst

• Summer Internship: • , UX research intern

• Columbia Business School Clubs: • Co-President, Technology Business Group • Columbia Women in Business • Pangea Advisors • Management Consulting Association • Asian Business Association Welcome and Introductions

Aaron Markowitz MBA ’18 • Second year August-entry Full-Time MBA student

• Pre-MBA Employment: • CBS Interactive, entertainment & media

• Internships: • Part Time: Brave Ventures • Summer: Sony Pictures Entertainment

• Columbia Business School Clubs: • Co-President, Media Management Association (MMA) • Football Club (CBSFC) • Innovation + Creativity in Business Society Media and Technology Program

September 14, 2017

Profs. Jonathan Knee & Miklos Sarvary The Media and Technology Program

BUSINESS COMMUNITY

J MEDIA & TECHNOLOGY FORUM

EVENTS J+M

COURSES, BOOKS ALUMNI SPEAKERS, INDEP. M STUDIES CASES RESEARCH STUDENT (NYC Media COMMUNITY Seminar) ACADEMIC COMMUNITY

9 10 Fall 2017 Detailed Mergers & Acquisitions in Media (Master Class), Knee VC/Angel Deals: Gut-driven Tech Investing!, Kirby/Zimmerman Wars, Grusd course list: in Incumbent Media Companies, Price/Ginsberg Entertainment Marketing & the Crafting of Celebrity Businesses, Moses Social Media Marketing, Partalo The Business of Sports, Gulati/Knee/Galatioto Marketing the Arts, Culture and Education, Millan Digital Literacy for Decision Makers, Castiglione Data Analytics in Python, Johar Introduction to Programming Using Python, Griffel Intro To Databases For Business Analytics, Griffel Sports Analytics, Broadie Virtual Reality & The Future of Storytelling: How Disruptive Technologies Will Transform Media, Devarajan

Spring 2018 Digital Literacy for Decision Makers, Martin Intro to Programming Using Python, Griffel Intro to Databases for Business Analytics, Griffel Data Analytics in Python, Johar The Digital Economy: Regulatory Conflicts and Opportunities (A Term), Noam NYC Immersion Seminar: Media and Media Tech, Noam Managing in the Information Economy and the Media Sector, Noam Digital Investing, Knee/Phillips The Media Industries: Public Policy and Business Strategy, Knee/Wu NYC Immersion Seminar: Technology Disruption, Cowgill Technology Strategy, Wang Platforms and Content: A Foundations Course, Sarvary Entertainment Marketing & the Crafting of Celebrity Businesses, Moses Media & Entertainment: Strategy Consulting Projects, Seave Internet Wars, Grusd Media Marketing & Entrepreneurship, Devarajan Digital Marketing, Jerath

Summer 2018 (to be confirmed) Media Platforms and Content: A Foundations Course, Sarvary Media & Entertainment: Strategy Consulting Projects, Seave Digital Marketing (block week), Jerath 11 Mentoring Breakfasts

• October 13 — James Rosenstock, EVP International and Corporate Development, Vice

• November 2 — Ben Luban '09, SVP & Head of Business Development, Everything But The House

• November 15 — Christy Tanner '99, SVP and General Manager, CBS News Digital

• February 8 — John Partilla, CEO Screen Vision Media

13 On-campus speaker events, 2016-17

• September 26 — Matt Blank, Chairman of

• November 1 — Nick Denton, former CEO, Gawker Media

• November 9 — Silfen Speaker Series: Ed Heffernan '86, Alliance Data

• November 3 — Mark Thompson, CEO, The Times

• February 21 – Gary Knell, President & CEO, National Geographic Society

13 Previous on-campus speaker events

• Jeff Zucker, President, CNN Worldwide

• Charlie Collier ‘98, President & General Manager AMC

• Ron Meyer, Vice Chairman NBC Universal

• Todd Yellin, VP Product Innovation,

• John Skipper, President, ESPN and Co-Chairman, Disney Media Networks

• John Sykes, President, Clear Channel Entertainment

14 Classroom visitors

• Sheila Spence, WPP, SVP of Corporate Development • Charles McCurdy, Chairman and CEO of Apprise Media LLC • Greg Maffei, CEO and President of • John Martin, CFO, Time Warner • Artie Minson, COO, AOL • Mason Slaine, President & CEO, InterActive Data Corp. • Jeff Zucker, Former President & CEO, NBC Universal • Gregory McCaffery, CEO, Bloomberg Law • Geoffrey Beattie, Vice Chair, Thomson ; President of Woodbridge • Bob Pick, SVP-Corporate Development, Comcast • Kathryn Zachem, SVP, Regulatory & State Legislative Affairs, Comcast • Christine Varney, partner, Cravath, Swaine & Moore; lobbyist/internet policy & antitrust expert • Jim Cicconi, Senior Executive Vice President-External and Legislative Affairs, AT&T Services • Randal Milch, EVP & General Counsel, Verizon Communications Inc. • Chris Libertelli, Global Public Policy Head, Netflix • Marc Lawrence-Apfelbaum, EVP & General Counsel, Time Warner Cable • Richard Tofel, President, ProPublica • Michael Golden, Vice Chairman, New York Times Company • Henry Blodget, CEO, • John Steinberg, President and COO, BuzzFeed, Inc. • Arne Rees, Chief-of-Staff to the CEO, ESPN • Craig Moffet, Senior Research Analyst, Sanford L.Bernstein • Rocco Commisso, CEO Mediacom Communications • Leo Hindrey, Chairman, Intermedia Partners • Kathryn Carter, President, Soccer United Marketing • David Wright, Senior Vice President, Global Sponsorship, Major League Soccer and Soccer United Marketing • Jurgen Klinsmann, Head Coach, US Mens National Soccer Team • John Skipper, President, ESPN • Chris Stibbs, The

15 Company visits

• West coast trip • – Walt Disney – AOL – Sony Pictures – Google – Paramount – Buzzfeed – Yahoo! – Wall Street Journal – Hulu – HBO – Relativity – AP – Netflix – Warner Brothers – Lionsgate

16 Internships

• A&E Networks • CBS Consumer Products • Film Nation • Scratch • Scholastic • • VHX • Songza • Sony Music • NBC Universal • Wasserman Media Group • New York Red Bulls

17 Conferences/Panels

• MMA Media & Entertainment Conference – Keynote speaker: Steven Swartz, President & CEO, Hearst – Keynote speaker: Jimmy Maymann, CEO of The Huffington Post

• BRITE Conference: “Monetizing Social” Panel – Jonathan Knee, Senior Managing Director, Evercore, (moderator) – Paul Marcum, Head of Global Digital Innovation, Bloomberg Media Group – John Steinberg, President & COO, BuzzFeed – Dhiraj Kumar, Director Product Marketing, Americas, Facebook – William Bardeen, SVP,

• Reunion Panel: Today’s Global Media Landscape – Jonathan Knee, Senior Managing Director, Evercore, (moderator) – ’89, President/ CEO, Viacom International Media Networks – John K. Martin Jr. ’94, CEO, Turner Broadcasting Systems

• Media and Technology Forum Annual Meeting

18 Media & Technology Forum members A+E Networks -- Digger Granville-Smith, EVP & CFO Mic -- Christopher Altchek, CEO and Co-founder Advance Publications Inc. -- Janine McGrath Shelffo ‘95, Chief Strategy & Moody’s Corporation -- Raymond McDaniel, President & CEO Development Officer News Corporation – Altice USA -- Charles Stewart, Co-President & CFO Brian Murray ‘95, President & CEO, Harper Collins Publishers Worldwide AMC Networks -- Matt Goldberg, Global Head of M&A and Strategic Alliances Charlie Collier ‘98, President & General Manager, AMC The New York Times Company -- William Bardeen ’04, SVP Strategy & Sean S. Sullivan ‘98, EVP & CFO, AMC Networks Development The -- Gary Pruitt, President & CEO NextNews Ventures -- Gordon Crovitz, Partner Atlantic Media Company -- David Bradley, Chairman & Owner Oscar Insurance Corp -- Brian West, President & CFO Bloomberg L.P. -- Matt Winkler, Founding Editor & Editor-in-Chief Emeritus Pearson -- Jamie Menapace, SVP, Corp Finance & Strategy Group CAA -- James Burtson ’94, CFO -- Philip Hoffman, Chairman Cambridge Information Group -- Andrew M. Snyder, CEO Oscar Insurance Corp -- Brian West, President & CFO CBS Corporation -- ‘96, EVP & CFO Pearson -- Jamie Menapace, SVP, Corp Finance & Strategy Group Cengage Learning -- Michael Hansen ‘89, CEO Penguin Random House -- Philip Hoffman, Chairman Comcast RELX - Youngsuk Chi ‘84, Chairman, Elsevier Management Committee Bob Eatroff ‘93, EVP Global Corporate Development & Strategy Screenvision Media -- John Partilla, CEO Maggie Suniewick ’06, President, Digital Enterprises, NBCUniversal Spark Capital -- Jeremy Philips, Founder and General Partner DHI Group -- Michael Durney, President & CEO Spotify -- Sheila Spence, Vice President, Corporate Development Discovery Communications -- Bruce Campbell, Chief Development, Thomson Reuters -- David Shaw ’95, CFO, Global Growth Operations Distribution & Legal Officer Thorndale Farm, LLC -- Oakleigh Thorne ’86, Chairman eHealth, Inc. -- Scott Flanders, CEO Time Warner Inc. -- ESPN -- John Skipper, President, ESPN & Co-Chairman, Disney Media Networks Pascal Desroches ‘92, EVP & CFO, Turner Broadcasting System Fried Films -- Robert Fried ’83, President, Fried Films & CEO, Ideation Priya Dogra, SVP, Mergers & Acquisitions Acquisition Townsquare Media -- Steven Price, Chairman & CEO General Atlantic -- Anton Levy ‘03, Managing Director Tribune Company -- Edward Lazarus, EVP & General Counsel Google -- Tim Reis, Head of Performance Solutions Activation United Business Media -- Scott Schulman, CEO, UBM Americas Graham Holdings Company -- Jake Maas, SVP, Planning & Development Verizon -- Jared Grusd ‘06, CEO Huffington Post Hearst Corporation - James Asher, SVP & Chief Legal and Development Officer Viacom -- Robert Bakish ‘89, CEO IAC -- Steven Cutler ‘04, Head of Mergers & Acquisitions VICE Media, LLC-- Jay Rosenstock, EVP International & Corporate Development Informa -- Charles McCurdy ’83, CEO, Global Exhibitions -- Mark Colodny, Managing Director KKR -- WeWork – Alexander Navab, Head of Americas Private Equity Christian Lee ’07, Managing Director, WeWork Asia Richard Sarnoff, Managing Director & Head of Media & Communications Ind. Emily Keeton, Co-head of Mergers and Acquisitions Group WinView -- Tom Rogers, Executive Chairman The Madison Square Garden Company -- Wolters Kluwer – Gregg G. Seibert, Vice Chairman Andres Sadler, CEO, Global Business Services Andrew Lustgarten ‘07, EVP Corporate Development Elizabeth Satin, Senior Vice President, Head of M&A McGraw-Hill Education -- David Levin, President & CEO WPP -- Sir Martin Sorrell, CEO Yelp -- Lanny Baker, CFO

19 Media Forum annual meetings

Main guests

Year Topic Professional Academic Bob Bowman, MLB 2017 Sports, Media and Technology; News David Stern, NBA Andrea Prat Trends in the Global Media Ecosystem: 2016 Distribution and Technology Michael Fries, Glenn Hubbard

2015 Disruption Barry Diller, IAC and Expedia Tim Wu

2014 Changing Media Ecosystem Julius Genachowski, FCC Tim Wu

2013 Social Media Dan Rose, Facebook Duncan Watts

2012 Managing Change and Innovation William Campbell, Intuit Rita McGrath

2011 The Impact of OTT Video Reed Hastings, Netflix -

2010 Impact of Digital Revolution on Branding Martin Sorell, WPP Bernd Schmitt

2009 Media Economics and Metrics Scott McDonald, Conde Nast Olivier Toubia

2008 Conventional Wisdom and Quantifiable Results David Calhoun, Nielsen

2007 Impact of the Internet Dan Rosensweig, Yahoo Paul Glasserman

2006 The Global Economy Lon Jacobs, News Corp.

2005 The Economic Outlook Richard Bilotti, Glenn Hubbard

20 Research: NYC Media Seminars

• Sponsored by the CBS Media and Technology Program and Google and co-organized with Hunter College

• Format: two hour seminar by top media academics from all over the world.

• Held once a month at the AMC Networks office, it gathers the academic community from the Northeast schools and selected executives.

2017-18 schedule: October 4 -- Leopoldo Fergusson (Universidad de los Andes) November 1 -- Michael Sinkinson (Yale School of Management) December 6 -- Alexandre de Corniere (Toulouse School of Economics) February 7 -- Marcus Mobius (Microsoft Research) March 7 -- Pinar Yildirim (University of Pennsylvania) April 4 -- Luigi Zingales (University of Chicago) May 2 -- Adam Szeidl (Central European University)

21 Advisory Board

• Bruce Greenwald — Media Strategy Robert Heilbrunn Professor of Asset Management & Finance Director of The Heilbrunn Center for Graham & Dodd Investing

• Charles Angelucci — Media Strategy Assistant Professor, Finance and Economics

• Andrea Prat — Political Economy Richard Paul Richman Professor of Business, Finance and Economics

• Kinshuk Jerath — Digital Marketing Richard Paul Richman Professor of Business, Finance and Economics

• — Regulation and Technology Paul Garrett Professor of Public Policy and Business Responsibility Director of Columbia Institute for Tele-Information

• Tim Wu — Regulation and Technology Isidor and Seville Sulzbacher Professor of Law,

22 Media Management Association

Company Visit to HBO Media & Entertainment Conference

………………………………………………………………………………………………………………………………………… Media Management Association

West Coast Trek visit to You Tube

Company Visit to the Met

………………………………………………………………………………………………………………………………………… Technology Business Group

West Coast Trek site visits

………………………………………………………………………………………………………………………………………… Technology Business Group

………………………………………………………………………………………………………………………………………… PANELIST DISCUSSION

Professor Jonathan Knee Professor Miklos Sarvary

PR-TERM

2ND HALF

Moises Eskinazi MBA ’18 Amanda Huang MBA ’18 Aaron Markowitz ’18 1ST HALF

2ND HALF @ColumbiaMBA [email protected] 212.854.1961