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Cablefax Dailytm Friday — June 7, 2013 What the Industry Reads First Volume 24 / No URGENT! PLEASE DELIVER www.cablefaxdaily.com, Published by Access Intelligence, LLC, Tel: 301-354-2101 6 Pages Today CableFAX DailyTM Friday — June 7, 2013 What the Industry Reads First Volume 24 / No. 110 FX Exchange: Landgraf Talks Sr Management, Distribution, Password Sharing Just because John Landgraf was promoted to CEO of FX Networks, don’t get any ideas that he’ll start running a fiefdom over there. Repeatedly during a press conference Thurs, Landgraf said he wanted to FX Nets to “remain boutique,” with execs throwing around adjectives like “scrappy” and “indie.” And he’s not going to roll out the standard programming structure and put individual execs in charge of FX, FXX and FXM, instead naming Nick Grad and Eric Schrier both as presidents of original programming for FX Nets and FX Productions, overseeing all original programming for the 3 nets. Chuck Saftler was upped to pres, program strategy and COO, FX Nets, with him over- seeing programming strategies for all the nets. “I just don’t believe in those kind of structures,” he said, referring to separate pres/gm posts for each channel. “I don’t want Nick’s intellect, creativity and administrative ability to be focused on one channel, and Eric to be focused on another.” Grad previously served as evp, original programming and dev for FX. Schrier formerly was evp, FX Productions and head of series development for FX, while Saftler was evp, FX Nets and gm, FXM. FXX, launching in Sept, is the net’s 1st original series, an animated show from the creative teams behind “Eastbound & Down” and “Archer.” It will join “It’s Always Sunny in Philadelphia” and “The League,” which are moving from FX. Sounds like Russell Brand late night show “Brand X” will be canned in favor of “Totally Biased with W. Kamau Bell,” which moves to 5 nights/week at the new net. FXX is aimed at 18-34s, while FX is 18-49. “I don’t think we have a magic formula of this is going to be on FXX,” Grad said. Schrier add that, “when we’re buying, we’re buying for FX Networks as a group of networks and through the development process figuring out what the best show is and then figuring out where it best fits.” As far as FXX distribution, Landgraf still expects it to reach about 71mln homes at launch. Given that FX is in 99mln homes, he acknowledged that there will be some frustration if an “Always Sunny” fan’s MVPD doesn’t carry the new channel, but is hopeful FXX’s distribution “rela- tively rapidly ramps up.” In the fall, TV Everywhere app FXNOW launches, offering linear streams of the 3 nets as well as next-day, on-demand viewing of original programs and 40-60 movies (subs will only get the channels they receive in their MVPD packages). TVE can invite password sharing among those who don’t have cable (HBO Go is a prime example). FX has some mixed feelings over it. There is no “entry level, Kia or Hyundai” video package for young people in college or just coming out of college when it comes to video subscriptions, Landgraf said. “We’d obviously like each person to consume their content to be actually paying for it because that’s how we pay the talent and that’s the way we actually make it,” he said. “But on the other hand, you kind of need young people and people who can’t necessarily afford access to the content to gain access because how else are they going to fall in love with shows?” He later explained to us that he’d rather have them share passwords, particularly from their parents, rather than pirate programming or lose interest entirely in the subscription TV model. The idea is that when they can, they’ll want131164_NETS_WESTCOAST_GENERIC_STRIP to join the world of paying multichannel customers. At least that’s the bet today… 5/31/2013 05/30/13 01:06:03 PM TRIM: 7.5” X 2” TRIM ANNOUNCING WEST HD FEEDS. Welcome to primetime. West HD Feeds are now available for Discovery, TLC, Animal Planet and Investigation Discovery. Call 240-662-7537. ©2013 Discovery Communications Discovery ©2013 © Copyrighted material! It is unlawful to photocopy/resend CableFAX Daily without written permission from Access Intelligence, LLC QUESTIONS ABOUT YOUR SUBSCRIPTION? CALL: 888/707-5810 OR E-MAIL: [email protected] 4 Choke Cherry Road, 2nd Floor, Rockville, MD 20850 Congratulations & Recognizing the best marketing, sales, PR and advertising talent in cable. Join us June 24 at the one event that brings them together. Sales Hall of Fame Greg D’Alba, Turner Steve Gigliotti, Scripps Cathy Hetzel, Alan Klein, IFC/ Broadcasting System Networks Interactive Rentrak Sundance Channel Sales Executive of the Year Award Finalists Affiliate Sales Person of the Year Outside the Box Award X Becky Jones, Viamedia X Scripps Networks Interactive X John Malkin, NFL Network Rookie of the Year X Chris Ozminkowski, BBC Worldwide Americas X Hunter Thomson, Scripps Networks Interactive X Eric Phillips, Discovery Communications Sales Person of the Year (Below the VP Level) X Mark Romano, Outdoor Channel X Kimberley Craig, NBCUniversal Affiliate Sales Person of the Year (Below VP Level) Sales Person of the Year (Above the VP Level) X Destini McKnight, NBCUniversal, Inc. X Vanessa Benfield, AMC Networks X Takashi Nakano, Scripps Networks Interactive X Melissa Drucker and Peter Wright, BBC America Affiliate Sales Team X Chris Gilpatric, NBCUniversal X Disney/ESPN X Liz Janneman, Ovation X NBCUniversal X Susan Leigh, Scripps Networks Interactive X RLTV X Bill Morningstar, MLB Network X Outdoor Channel X Michael D. Smith, HSN National Sales Team of the Year Register Today: X ASPiRE June 24 X Comcast 8:30 – 10:30 am X Ovation Grand Hyatt, NYC X Turner Broadcasting Systems Network. Win. Learn. Laugh. Congratulations to the CableFAXIES Award Finalists Award Breakfast June 24 Marketer of the Year Marketing Campaign - Programmer PR Stunt XTom Carr - TLC XA&E - Storage Wars Season 3 XCisco opens Imagine Park with... why yes, a XBecky Jones - Viamedia XDiscovery Communications - Destination flash mob! 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Network XTLC - All New New Year Advertising Campaign for a Network XCartoon Network - DreamWorks Dragons: XCartoon Network 20th Birthday Public Affairs Campaign Riders of Berk XSportsman Channel - United Sportsmen of XDiscovery US Hispanic - Discovery Familia’s XThe History Channel - Hatfields & McCoys America Escucha tu Corazon XION Television - WWE Main Event XUSA Network - 2012 USA Characters Unite XSprout/Brita Campaign- Kangaroo Obstacle XOxygen Media - Oxygen’s The Face Course Social Media During a Program XSundance Channel’s Push Girls XTime Warner Cable Sports Launch XA&E Television Networks - Duck Dynasty XTLC - Here Comes Honey Boo Boo XTLC Summer Red Door Campaign Season 2: On Air Integration XWE tv - Kendra on Top XBravo Media - Real Housewives of Atlanta: Advertising Campaign for a Single Program Marketing of a New Series or Show -Small The Social Edition XA&E - Storage Wars Season 3 Network XESPN - NFL Countdown Twitter Voting XESPN - SportsNation Halo4 Bowl XHBO - Game of Thrones Season 2 XFEARnet’s “Holliston” Season 1 XTurner Broadcasting System - Conan Sync XSportsman Channel - Aporkalypse Now XSportsman Channel - NRANews Cam & Co. 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