URGENT! PLEASE DELIVER www.cablefaxdaily.com, Published by Access Intelligence, LLC, Tel: 301-354-2101 6 Pages Today CableFAX DailyTM Friday — June 7, 2013 What the Industry Reads First Volume 24 / No. 110 FX Exchange: Landgraf Talks Sr Management, Distribution, Password Sharing Just because John Landgraf was promoted to CEO of FX Networks, don’t get any ideas that he’ll start running a fiefdom over there. Repeatedly during a press conference Thurs, Landgraf said he wanted to FX Nets to “remain boutique,” with execs throwing around adjectives like “scrappy” and “indie.” And he’s not going to roll out the standard programming structure and put individual execs in charge of FX, FXX and FXM, instead naming Nick Grad and Eric Schrier both as presidents of original programming for FX Nets and FX Productions, overseeing all original programming for the 3 nets. Chuck Saftler was upped to pres, program strategy and COO, FX Nets, with him over- seeing programming strategies for all the nets. “I just don’t believe in those kind of structures,” he said, referring to separate pres/gm posts for each channel. “I don’t want Nick’s intellect, creativity and administrative ability to be focused on one channel, and Eric to be focused on another.” Grad previously served as evp, original programming and dev for FX. Schrier formerly was evp, FX Productions and head of series development for FX, while Saftler was evp, FX Nets and gm, FXM. FXX, launching in Sept, is the net’s 1st original series, an animated show from the creative teams behind “Eastbound & Down” and “Archer.” It will join “It’s Always Sunny in Philadelphia” and “The League,” which are moving from FX. Sounds like Russell Brand late night show “Brand X” will be canned in favor of “Totally Biased with W. Kamau Bell,” which moves to 5 nights/week at the new net. FXX is aimed at 18-34s, while FX is 18-49. “I don’t think we have a magic formula of this is going to be on FXX,” Grad said. Schrier add that, “when we’re buying, we’re buying for FX Networks as a group of networks and through the development process figuring out what the best show is and then figuring out where it best fits.” As far as FXX distribution, Landgraf still expects it to reach about 71mln homes at launch. Given that FX is in 99mln homes, he acknowledged that there will be some frustration if an “Always Sunny” fan’s MVPD doesn’t carry the new channel, but is hopeful FXX’s distribution “rela- tively rapidly ramps up.” In the fall, TV Everywhere app FXNOW launches, offering linear streams of the 3 nets as well as next-day, on-demand viewing of original programs and 40-60 movies (subs will only get the channels they receive in their MVPD packages). TVE can invite password sharing among those who don’t have cable (HBO Go is a prime example). FX has some mixed feelings over it. There is no “entry level, Kia or Hyundai” video package for young people in college or just coming out of college when it comes to video subscriptions, Landgraf said. “We’d obviously like each person to consume their content to be actually paying for it because that’s how we pay the talent and that’s the way we actually make it,” he said. “But on the other hand, you kind of need young people and people who can’t necessarily afford access to the content to gain access because how else are they going to fall in love with shows?” He later explained to us that he’d rather have them share passwords, particularly from their parents, rather than pirate programming or lose interest entirely in the subscription TV model. The idea is that when they can, they’ll want131164_NETS_WESTCOAST_GENERIC_STRIP to join the world of paying multichannel customers. At least that’s the bet today… 5/31/2013 05/30/13 01:06:03 PM TRIM: 7.5” X 2” TRIM ANNOUNCING WEST HD FEEDS. Welcome to primetime. 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