NEWSPAPER 2ND CLASS
$3.50 VOLUME 66, NUMBER 40 SEPTEMBER 10–16, 2010 Bankrupt Rock & Republic Pursued by Landlords By Deborah Belgum Senior Editor
Rock & Republic, the Los Angeles premium-denim house in financial hot water, faces an important court date next month to ease its climb out of bankruptcy. One of its largest unsecured creditors is trying to get the apparel maker to pay millions of dollars in back rent and interest on an expensive Rodeo Drive store in Beverly Hills that Rock & Republic never occupied but was costing $7,000 a day. The resolution of the matter would make it easier to find a potential investor or buyer for the company. The case, scheduled for Oct. 26 in U.S. Bankruptcy Court in New York, comes with a twist. Originally, the store at 319 N. Rodeo Drive was leased in September 2007 by ➥ Rock & Republic page 7
TRADE SHOW REPORT Class Returns With New Exhibitor Mix
By Erin Barajas Manufacturing Editor
Class, the boutique menswear-centric contemporary trade show, rounded out the Spring 2011 trade show sea- son. Held Sept. 1–2 at the Santa Monica Civic Center in Santa Monica, Calif., the trade show fell two weeks after the late-August dates of the Las Vegas MAGIC Market- place, Project and Capsule shows. The trade show lured mostly local retailers with a few international buyers from Japan and Canada stopping by. Buyer attendance was ex- L.A.’s pected to be somewhere between 300 and 500. “We’re like a clean-up show for men and an early show for women,” Jason Bates, Class’ show director and chief executive, said of the show’s timing. Class remained rough- ly the same size as last year’s show, Bates added. “But the quality of exhibitor is vastly improved.” The feathers in his Fashion Party ➥ Class page 6 INSIDE: Where fashion gets down to business SM
On Sept. 10, retailers across Southern California are throwing a collective party and inviting the public. 813 Fashion’s Night Out, the fashion shopping event Tapout, Silver Star acquired … p. 2 launched last year in New York, has officially arrived What’s Checking … p. 8 on the West Coast. For more information about the E-tail Spot Check … p. 9 event, see page 4. For post-event coverage, visit Judgment in Forever 21, Express case … p. 10
ApparelNews.net. www.apparelnews.net URQUIZA! NEWS Authentic Brands Acquires Tapout and Silver Star WEEK New York–based Authentic As part of the Tapout and Sil- Brands Group has announced ver Star acquisitions, Authentic IN REVIEW its acquisition of two California- Brands is adding sister brands based mixed martial arts–related TapoutMPS, HitmanFight Gear brands—Tapout and Silver Star and Iron Star to its roster of MMA California Casting Co. Financial details of labels. Irvine, Calif.–based Silver Ban the sand. San Francisco–based the acquisitions were not released. Star makes T-shirts, hoodies and Levi Strauss & Co. is among the compa- Authentic Brands, which owns denim for men and T-shirts for nies that have agreed to stop sandblast- and manages the Bob Marley fam- women, all with an MMA aesthet- ing denim because of the danger posed ily of brands, sees potential in the ic. Tapout, one of the best-known to workers who are exposed to crystal- MMA apparel sector. “This sport is MMA brands, thanks in part to line silica during the sandblasting pro- still in its infancy. We strategically the reality television series of the cess. Materials such as aluminum oxide, chose these acquisitions as our first www.tapout.com same name, was founded 15 years aluminum silicate, silicon carbide, cop- big move because we’re getting ago in Grand Terrace, Calif., by per slag and garnet are used to give jeans into the right business at the right time,” said Jamie Salter, Authen- the late Charles “Mask” Lewis, Dan “Punkass” Caldwell and Timm a soft, well-worn appearance. The denim tic’s chairman and chief executive, in a statement. “We’re looking “Skyskrape” Katz. The company sells heavily branded casualwear giant plans to cease all sandblasting op- forward to working with the best brands and the best athletes in for men and women, including T-shirts, swimwear, sweatsuits and erations by the end of the year. the world as we transition these two companies into global lifestyle hoodies, as well as MMA training gear. brands with our retail and licensing partners.” —Erin Barajas An American in Paris. Los Angeles– based American Apparel opened a 1,700-square-foot store in Paris’ La De- fense district. The new store is located Doneger’s Blain Starts New Contemporary Lines in a mall that attracts more than 8 mil- lion visitors each year. After five years at trend forecaster The director, and Jhzhu is in charge of produc- purchase something without breaking the Doneger Group, Janine Blain has left as tion. bank. Wet Seal buyback. The board of di- the company’s vice president/general mer- The first line is JBlain, which will focus “I felt the market was a little stagnant,” rectors of Foothill Ranch, Calif.–based chandise manager to start two contemporary on unique prints in silk or silk variations for Blain said. “The stores are looking for great, The Wet Seal Inc. authorized a stock- women’s lines. fashion tops, dresses and tunics. There will fresh product even more now than ever.” repurchase program of up to $25 mil- Blain, who left The Doneger Group on be some maxi skirts and soft bottoms, too. —Deborah Belgum lion. The program represents about 7.7 Aug. 12, was replaced by Shelda Hall. “Some of the styles will have the back percent of the company’s total market “After being a consultant to everyone else, in one print and the front in another print,” capitalization, and the cash on hand I wanted to see if I could apply my advice Blain explained. “In this economy, things will be used to fund the purchase. to my own lines,” Blain said. “It’s a dream I have to be special.” MartinMartin Label had, and I went for it.” JBlain’s retail price points will range from Levi’s new partner. San Francisco–based Blain partnered with Mandy Jhzhu, a $68 to $158. Debuts First Store Levi Strauss & Co. has a new partnership manufacturer with a factory in China, to form The second line, Blush, will have lower program with Billy Reid, who introduced Mandy and Janine, which oversees the two retail price points, ranging from $38 to $58. Los Angeles independent fashion brand the Levi’s Workwear by Billy Reid col- contemporary lines that debut in October for The line will be print-driven with tops that MartinMartin has been a frequent fixture on lection at the Bloomingdale’s New York Spring 2011. Blain is the company’s creative appeal to most every woman who wants to the runways of Los Angeles Fashion Week. store and at the Billy Reid store in Lower On Sept. 10, MartinMartin sets up something Manhattan. Eventually, the limited-edi- of a permanent installation. A boutique called tion, high-end collection will roll out at martinMARTIN STORE is debuting at 713 select Bloomingdale’s stores nationwide S. Los Angeles St. in downtown Los Ange- and at all six Billy Reid stores, as well les. as on the Billy Reid website (www.bil- Label designers and husband-and-wife lyreid.com). Reid was named “Best New The concept team Eric and Diane Moss Martin said the Menswear Designer in America” by GQ 1,713-square-foot boutique is the only place magazine and the Council of Fashion De- in Southern California where their product is signers of America. This is the third year of factoring available. The store mostly has handcrafted, Levi’s has teamed with the “Best New minimalist-inspired fashions for men and Menswear Designer” winner. Reid’s women as well as the couple’s leather foot- latest collection will feature 10 styles, is simple: wear and handbags. including a cotton jersey piece with an The shop’s retail price points range from exclusive “Calabama” graphic, a nod to $200 for a T-shirt to $1,500 to $2,500 for a the New York–based designer’s Alabama leather jacket and $900 to $1,500 for boots. roots and Levi’s California headquarters. The boutique’s business model might be lucra- tive for them. When a wholesaler owns a store, National the store can charge retail prices for what it typically sells wholesale, Eric Martin said. Jones’ smart shopping. New York– You Give Us Your Invoice. “There’s also a feeling that designers want based Jones New York, a division of to control their own destiny,” Martin said of Jones Apparel Group, opened a new We Give You the Money. not having to chase store buyers for business. in-store shop at Macy’s Herald Square “If you have four or five stores, you’re doing store in New York, where shoppers a lot of volume and you’re the captain of your can access smart-phone content while You Pay Your Bills. own ship.” shopping. Jones is using Microsoft tag During Los Angeles Fashion Market, the technology to deliver videos to custom- Factoring Made Simple. store’s mezzanine section will be turned into ers while they shop. Videos include a a showroom for next season’s fashions. Gen- message from the company’s new “Em- erally, the mezzanine area will serve as the powering Your Confidence” campaign No bells, unnecessary, really. No whistles, not sales area for men’s fashions. ambassador, Dee Dee Myers, and style needed as well. No tricks. Ditto. The shop is housed in a space formerly advice from the company’s “style guy,” At Goodman Factors, we simply offer smart, occupied by a men’s suit store. The Martins Lloyd Boston. gave the shop a gallery-style decor with white dedicated good service from an experienced walls and cracked-cement flooring. team of pros. Along with money at competitive If the store’s business goes well, the de- signers hope to build more MartinMartin Quote of the Week rates when you need it—today, for instance. stores, including one in New York. They also hope to make their store an integral part of the I’m so camp, such a gay street scene at the popular Downtown Los Angeles Art Walk, which is held the second man trying to get out. It’s Goodman Factors Thursday of every month. The store will host exhausting being fabulous. — Since 1972 — gallery shows and mixers during the event. “Downtown is one of the last frontiers for —Victoria Beckham in a New York Please call 877-4-GOODMAN retail,” Eric Martin said. ”It was a capital for Times profile of the singer, celebrity discount retailing. But we think there is a and designer on the eve of her or visit us at goodmanfactors.com. Simple, right? shift. More high-end stores, art galleries and eponymous collection’s Spring 2011 restaurants are moving in.”—Andrew Asch showing at New York Fashion Week
2 CALIFORNIA APPAREL NEWS SEPTEMBER 10–16, 2010 B_\[_ib_a[h_Z_d]WX_YoYb[$Jea[[foekhXWbWdY[oekckija[[fcel_d]$ Æ7bX[hj;_dij[_d
ROARUSA.COM NEWS Fashion’s Night Out Citywide Fashion’s Night Out was created to put first official participation in the event, which the spotlight on local fashion brands, design- was founded to celebrate fashion and support ers and retailers. The Sept. 10 event includes the fashion and retail industries. parties, shopping events and fashion shows Cynthia Ruiz, commissioner of the city’s all across the city, including stores on Mel- Board of Public Works—and the mayor’s rose Avenue, Rodeo Drive, Robertson Bou- fashion ambassador—can be credited with levard and West Third Street and in the Ab- bringing the event officially to Los Angeles. bot Kinney, downtown Los Angeles and Los The city commissioner began working earlier Feliz neighborhoods. this year with event organizers in New York Fashion’s Night Out launched last year in to host an official event in Los Angeles. New York, spearheaded by Vogue magazine, There is a complete list of events at Ap- the Council of Fashion Designers of Amer- parelNews.net. ica, NYC & Co. and the city of New York. Photos and details from events around Los Angeles retailers—unofficially—held town can be found at the Trade Talk blog at events last year, but this year marks the city’s ApparelNews.net.—Alison A. Nieder Calendar
Sept. 10 Nouveau Collective Sept. 27 Penn Plaza Pavilion Fashion’s Night Out L.A. International Textile Show New York Various domestic and international California Market Center Through Sept. 22 locations, including Los Angeles Los Angeles and New York The Box/The Train Through Sept. 29 For event details, Terminal Stores see ApparelNews.net. New York Sept. 28 Through Sept. 22 Surf Expo “Tex-View Fuki” Japanese Orange County Convention Center Designers and Agents Premium Textile Exhibition Orlando, Fla. Starrett-Lehigh Building, Chelsea Sheraton hotel Through Sept. 12 Art Museum and Cedar Lake Los Angeles New York Through Sept. 29 Sept. 13 Through Sept. 22 GlobalTex: L.A. International International Textiles Expo Sept. 21 Textile & Sourcing Fair Bally’s Los Angeles Convention Center Las Vegas (capsule) Los Angeles Through Sept. 15 Center 548 Through Sept. 30 New York NOLCHA Fashion Week Ready-to-Wear New York Through Sept. 22 Carrousel du Louvre Through Sept. 16 Coterie Paris Texworld Jacob K. Javits Convention Center Through Oct. 6 Paris Le Bourget New York Paris Through Sept. 23 Sept. 29 Through Sept. 16 Moda Manhattan GlobalTex International presents Jacob K. Javits Convention Center “Your Legal Lifeline—Specialists Sept. 14 New York Required,” a panel discussion AIMS presents a free “Overview Through Sept. 23 moderated by Ilse Metchek Los Angeles Convention Center, of Retail Math” seminar, hosted Accessories The Show Pavilion by the CMC Hall A Jacob K. Javits Convention Center Los Angeles California Market Center New York Los Angeles Through Sept. 23 Oct. 1 NW Apparel and Footwear Materials Show Sept. 22 (capsule) Garage Turenne Oregon Convention Center San Diego Apparel Show Portland, Ore. Paris Town and Country Resort Hotel and Through Oct. 3 Through Sept. 15 Convention Center Première Vision San Diego Designers and Agents Parc d’Expositions de Paris Nord Through Sept. 23 Galerie Nikki DIana Marquardt Villepinte Paris Paris Sept. 23 Through Oct. 4 Through Sept. 16 The Professional Club’s “Season Oct. 4 Opener” networking event Sept. 16 (brought to you by the California L.A. Majors Market Macy’s Passport presents Fashion Association) California Market Center Glamorama Napa Valley Grille Los Angeles Orpheum Theatre Los Angeles Through Oct. 6 Los Angeles A Taste of Offprice Sept. 24 California Market Center Sept. 17 FGI-LA’s “Illuminated” nighttime Los Angeles London Fashion Week bus tour Through Oct. 6 Somerset House The tour meets at Casa restaurant London Los Angeles Through Sept. 22 Macy’s Passport presents Glamorama Sept. 20 Orpheum Theatre There’s more on ApparelNews.net. Atelier Designers San Francisco Doubletree Guest Suites Times Square Sept. 26 For calendar details and New York L.A. Mart Gift & Home Market contact information, visit Through Sept. 22 L.A. Mart ApparelNews.net/calendar. Los Angeles Through Sept. 28
Submissions to the calendar should be faxed to the Calendar Editor at (213) 623-5707. Please include the event’s name, date, time, location, admission price and contact information. The deadline for calendar submissions is the Tuesday prior to Friday publication. Inclusion in the calendar is subject to available space and the judgment of the editorial staff.
POSTMASTER: Send address changes to: CALIFORNIA APPAREL NEWS, Customer Service, PO Box 4419, Orlando, FL 32802. CALIFORNIA APPAREL NEWS®: (ISSN 0008-0896) Published by MnM PUBLISHING CORP. APPAREL NEWS GROUP Publishers of: California Apparel News®, Market Week Magazine®, New Resources®, Water wear®, New York Apparel News®, Dallas Apparel News®, Apparel News South®, Chicago Apparel News®, The Apparel News (National), Bridal Apparel News®, Southwest Images®, Stylist® and MAN (Men’s Apparel News®). Prop- erties of MnM PUBLISHING CORP., California Market Center, 110 E. Ninth St., Suite A777, Los Angeles, CA 90079, (213) 627-3737. © Copyright 2010 MnM Publishing Corp. All rights reserved. Pub lished weekly except semi-weekly first week of January, second week of July and first week of September. Periodicals Postage Paid at Los Angeles, CA, and addition additional entry offices. The publishers of the paper do not assume responsibility for statements made by their advertisers in business competition. Opinions expressed in signed editorial columns or articles do not necessar- ily reflect the opinions of the publishers. Subscription rates: U.S.: 1 year, $89; 2 years, $140. Foreign: $180 U.S. funds (1-year subscription only). Single-copy price $3.50. Send subscription requests to: California Apparel News, Customer Service, PO Box 4419, Orlando, FL 32802 or visit www.apparelnews.net. For customer service, call (866) 207-1448.
4 CALIFORNIA APPAREL NEWS SEPTEMBER 10–16, 2010 GLOBALTEX L.A. CONVENTION CENTER, BOOTH #816 SEPT. 28–30, 2010
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CONTACT US
Werner Bieri, President & CEO David Sasso, International Sales Victor Almeida, Tech. Serv. & Sales Kelly Ouellette, Customer Service [email protected] [email protected] [email protected] [email protected]
Buhler Quality Yarns Corporation 1881 Athens Highway, Jefferson, GA, 30549
office: (706) 367-9834 | fax: (425) 944-2675 | e-mail: [email protected]
www.buhleryarns.com NEWS
Class Continued from page 1 Paco McCauley of Franklin + Gower cap were brands such as Hugo echoed Ruhle’s senti- Boss, Winter Kate, LnA, Vix, ments. “We’re new, W.R.K. and Company of We. and Class is the right- “Buyers are demanding a more sized show for us. We upscale brand mix,” he said. don’t get lost in the Bates said emerging brands and shuffle, and buyers are international brands such as here to shop. We want Nisha, Franklin + Gower, Sim. to be in front of them me.ri.a.n, Neuw, Uni, Copy and every chance we get,” My Pet Square added a new di- TIE ONE ON: Buyers and brands think WHAT WE WANT: Company of We’s COPY KEEPS GROWING: Copy’s Murphy McCauley said. mension to Class to which buy- guys should dress up a little bit—but in founders, Jayzel Samonte (left) and Martines has been busy reinventing his Franklin + Gower, a totally manly way. All over the Class Christopher Crawford (right), got tired of brand into a full menswear collection with a ers responded well. show floor were collared shirts, trim chi- paying designer prices for chic menswear. more upscale twist. Trim shirting, premium which launched as an Exhibitors reported slow traf- nos, rich textures and luxurious fabrica- Their solution was to launch Company of T-shirts with cool not kitschy graphics, mini- online purveyor of fic but good buyers, with repre- tions. Bow ties and ties from Pierrepont We, a new line with a “Bergdorf” look and malist sneakers, jewelry and the brand’s customizable men’s sentatives from Fred Segal, No- Hicks were the cherry on the sundae. contemporary price points. first-ever blazer were showcased at Class. walkshorts, is expand- mads, Conveyor, Rolo, Neo 39, ing into wholesale for Atrium, Belmont Army, LASC and Alpha Ruhle of WeSC. The brand didn’t expect gas. Wholesaling for $35 to $75, the shoes Spring 2011. The collection, which has shopping the show floor. to clock big sales but took the opportunity are launching with limited distribution for grown beyond walkshorts to include blaz- “It’s the last show of the season for us, so to highlight its first-ever collection of foot- Holiday 2010 and expanded distribution for ers for men and two shorts and a jacket for we have to come out and be seen,” said Eric wear, which debuted in August in Las Ve- Spring 2011. women, maintains some level of customiza- tion. Retailers can choose from a few select trims, McCauley said. He’s hoping the brand, which pro- duces in Los Angeles and has no minimums, can leverage its prep- Japanese Premium Textile Exhibition py look and quick turn-around time into orders at specialty bou- tiques.
Los Angeles Manly but special
The Americana look was prevalent at Class—think lots of plaids, dark-washed denim, pre- mium T-shirts with vintage styl- ing, soft knits and tailored fits. Copy, a brand that was born out Premium Companies of the premium streetwear market Fukui Yamamoto Co., Ltd. but has repositioned itself as a more fashion-forward sportswear line, is Meirin Seni Co., Ltd. a prime example of the shift. De- Nakaken Co., Ltd. signed by Murphy Martines, the Sanei Seni Co., Ltd. collection features a slim, tailored bonded jersey blazer, crisp button- Tanaka Textile up shirts and understated sneakers Tomita Shoji Co., Ltd. for Spring 2011. Rogue Territory showed In cooperation with handcrafted prints on vintage- washed T-shirts, chambray shirt- ing and manly accessories such as pocket knives. Some brands skewed more up- Fukui Prefecture is the largest textile scale. Company of We, a New York– producer in Japan, primarily fi lament based menswear line, showed yarns, including compound fabrics a full collection of pieces with optimally adapted to contemporary high-end designer touches. “We requirements, and is eager to have a boutique feel at a contem- propose and porary price point,” said Jayzel showcase its Samonte, the brand’s founder and newly creative director. Cashmere knits, developed alpaca scarves and sleeveless products. moto jackets sell alongside über- preppy bankers’ shirts, pintucked jackets and holey T-shirts that ap- pear to have been peppered with buckshot. Sheraton Los Angeles Downtown Hotel Franklin + Gower showed slim seersucker shorts paired with a white European-cut jacket Sept. 28–29, 2010 trimmed in matching seersucker. Also available were skinny red 9 a.m.–5 p.m. corduroy shorts trimmed with a mod contrast piping and a navy brushed-cotton tuxedo jacket. Validated parking Pierrepont Hicks, whose ta- gline is “rugged luxury,” rounded out the menswear offerings with a collection of neckties and bowties For exhibition information, that volley between sheer prep and ironic hipster. A “Hatchery” contact Davida Hagan or Yasuhiro Hamatsu collection of more-upscale ties N.I. TEIJIN SHOJI (U.S.A.) INC. that retail for $120 featured 100 percent wool, 100 percent camel 3524 Torrance Blvd. Suite #105 hair and 100 percent silk fabrica- Torrance, CA 90503 tions; hand-rolled tips; and con- Tel: ax: (310) 792-5706 trast liners. The core collection % featured a multitude of plaids and reversible bowties. ●
6 CALIFORNIA APPAREL NEWS SEPTEMBER 10–16, 2010 NEWS
Rock & Republic Continued from page 1 by Michael Ball, chief executive at Rock & Republic, about subsidizing the rent for him. Manny Mashouf, founder of the contempo- Rock & Republic executives told Mashouf rary clothing store chain Bebe Stores Inc. they had a potential subtenant but needed Three months later, Mashouf turned some help. “R&R [Rock & Republic] asked around and sublet the space to Rock & Re- me to reduce rental payment under the terms public for approximately $2.4 million a year of the sublease agreement. I explained that I for 10 years, court documents show. assigned my rights to the landlord and could The tony Beverly Hills shopping street not modify the terms of the sublease agree- seemed like a good bet for Rock & Repub- ment,” Mashouf said in court papers. lic, which had been selling to upscale stores When Rock & Republic hadn’t paid the such as Saks Fifth Avenue and Bloom- rent in more than seven months, Mashouf ingdale’s and recorded nearly $100 million set up a meeting with Ball in early May in sales last year. 2009 to resolve the issue. Ball canceled at The store’s landlord, New Pacific Rodeo, the last minute. was fine with the sublease An obviously peeved and even did some work Mashouf fired off an e- on the space for the blue- mail to the chief execu- jeans company, which took tive. “I just learned that delivery on Oct. 20, 2008. you canceled our meeting But Rock & Republic never that was scheduled today opened in the 4,752-square- at 5:30 with our attorneys foot emporium, located in to reach a decision on what one of the world’s premier you are planning to do with retail locations. the Rodeo lease. When Rock & Republic “Needless to say, I am Coming Up filed for Chapter 11 bank- very disappointed that September 17 ruptcy protection on April 1, you have not recognized Cover: Textile Trends it attempted to break some the urgency and assigned Freight & Logistics of its store leases, which re- a priority to address these NY Fashion Week Coverage tailers often successfully do issues, including your not Globaltex Resource Guide in bankruptcy court. DENIM EXEC: Michael Ball paying rent to the landlord, Fiber/Fabric Special Section However, New Pacific launched Rock & Republic in of which, as a result, I have Rodeo and its president, Da- 2002 with a line of edgy blue been sued by the landlord. Bonus Distribution vid Margulies, were having jeans. Just as a reminder, the rent Globaltex 9/28–30 none of this. New Pacific you have agreed to is ap- filed a claim and requested a hearing in proximately $200,000 a month, or approxi- LA Textile Show 9/27–29 bankruptcy court in an attempt to recuper- mately $7,000 per day. ate some of its money. “Please give this matter the urgency it de- September 24 Margulies and New Pacific Realty serves. It would not be in anyone’s interest Cover: Fashion Corp., parent company of New Pacific to get into a legal battle with the landlord.” New Resources Rodeo, are a major real estate force in Bev- Spot Check erly Hills. They are best known for owning New York store Lingerie 7.95 acres next to the Beverly Hilton hotel, Technology where a large Robinsons-May department Just as it is preparing to go to court over Tech Focus store was shuttered after Macy’s acquired its Rodeo Drive property, Rock & Republic Lingerie Special Section, including May Co. in 2005. New Pacific’s plan for the has reached a tentative settlement over its trends from Paris land was a high-end condominium project. store in Manhattan. The property, located LA Textile Show Preview and But the property was sold for $500 million at 102 Greene St. in SoHo, was renting for Resource Guide in 2007 after New Pacific had acquired it $450,000 a year in a 10-year lease dated three years earlier for $33.8 million. Sept. 24, 2007. Rock & Republic had been Bonus Distribution scheduled to move there in November 2008 LA Gift & Home Accessories Show Legal drama but never occupied the premises. 9/26–28 Even before the bankruptcy took place, Globaltex 9/28–30 Even before the bankruptcy filing, New the New York landlord, 102 Greene Street LA Textile Show 9/27–29 Pacific Rodeo was planning to take Mash- Realty, started legal proceedings in New ouf and Rock & Republic to court. In March York courts. The landlord was looking to 2009, New Pacific filed a lawsuit in Los An- collect unpaid rent and damages it said geles County Superior Court seeking back Rock & Republic owed, court documents rent. But the local court couldn’t hear the show. But that court case was stayed by the case before the middle of next year, which bankruptcy court when Rock & Republic wasn’t soon enough to settle the matter for filed for Chapter 11 protection. Now, a hearing to approve a set- tlement with 102 Greene Street Re- alty is scheduled in bankruptcy court on Oct. 6. Originally, Greene Street filed a claim for $5.2 million, but with claim limitations set by bank- ruptcy proceedings, it was reduced to $530,000. The proposed settlement calls for 102 Greene Street to receive $291,000 and keep its $112,500 se- curity deposit. Meanwhile, Rock & Republic has been searching for a strategic partner or financial angel to help VACANT SPACE: Rock & Republic never occupied this it emerge from bankruptcy. Ac- Rodeo Drive store it sublet from Bebe founder Manny cording to financial advisers close Mashouf. to the blue-jeans company, Iconix Brand Group in New York—with the bankrupt Rock & Republic. a stable of labels that include Mossimo, Meanwhile, Mashouf was dismissed Op, Joe Boxer, Rampage, Mudd, Bad- from the case after he agreed in late July to gley Mischka and London Fog—had pay $4.71 million to New Pacific Rodeo as been talking about acquiring the label and For space reservations call a good-faith settlement, according to court then licensing it back to Michael Ball. But Terry Martinez at (213) 627-3737 Ext.213. documents. nothing ever became of that. For Mashouf, the entire sublease with Bluestar Brands—a New York company Rock & Republic has been a bundle of that has acquired apparel brands such as Hot problems. After subletting to the premium Kiss, Liz Lange Maternity and Pierre Car- blue-jeans line, Mashouf was approached din—also had been considering a deal. ●
SEPTEMBER 10–16, 2010 CALIFORNIA APPAREL NEWS 7 WHAT’S CHECKING Hollywood Readies for Its Retail Close-Up By Andrew Asch Retail Editor
Nina Garduno, an influential former buyer by L’Allure are looking for fashion T-shirts for Fred Segal, opened her latest boutique, with a nightclub sizzle. Top-selling items are in Hollywood, on Sept. 7, a signal that the T-shirts made by Los Angeles–based brand once-tough neighborhood might be ready for Hollywood Made. Its T-shirts bearing the fashion retail. fragrance bottle–style graphic “No 9” retail Garduno’s shop with a tongue twisting for $44.85. A tank dress from Los Angeles– name—FREECITYsupershopsupermat— based brand Joyrich retails for $48.80. debuted at 1139 N. Highland Ave. It’s the lat- The several storefronts of Lost & Found est store opening in what has been a steady are located a block away from the landmark stream of retail debuts in a neighborhood Capitol Records building. Rosenthal, the better known for nightclubs and tough char- boutique’s owner, said most of her custom- acters than for fashion retail. ers come from Los Angeles’ well-to-do Hol- Across the street from FREECITY, high- lywood Hills and Hancock Park neighbor- quality basics label James Perse opened an hoods, located close to Hollywood. There 8,000-square-foot compound at 1128 N. is no sign above her store, but it has long Highland Ave. The store features a been a destination for people look- gallery and performance space as ing for refined fashions with a well as plenty of room to sell its European and Japanese touch. collection, including the brand’s Top-selling items from Lost $50 V-neck T-shirts. & Found’s women’s bou- There are other signs of tique are colorful ponchos change in the neighborhood. from Missoni, which retail In May, a Trader Joe’s mar- for $165, and Swiss com- ket opened at Selma Avenue pany Repeat, which retail for and Vine Street. In January, $250. Also popular is a twill the W Hollywood Hotel and military coat from Italian label Residences, located at 6250 Hol- NSF, which retails for $178. At lywood Blvd., debuted. Rosenthal’s men’s shop, gauze Hollywood boutique owners and fleece polos from Japanese are divided over whether the high- brand V-Room cost $195. Her profile debuts will quickly turn their boutiques sell children’s fashions, neighborhood into a fashion art and homewares. shopping district. Jamie Many women working Rosenthal, owner of Lost & the bars and restaurants at COLOR COLOR: A Found at 6314 Yucca St., said bright Missoni poncho the W shop at Bizzy B, ac- her neighborhood has become a with a zig-zag design has cording to Prochazka, the much different place compared been selling well at Lost boutique’s owner, who also with a decade ago, when she & Found. stars in the reality show “Nor-
ALLURE GIRL: Rochelle Tobias GREEN FASHION: An olive, UNDER RADAR: Lost & of L’Allure holds up a tee from military-style shirt by NSF has Found matches unique décor brand Hollywood Made. been popular at Lost & Found. with unique merchandise.
regularly swept used syringes off the side- wegian Hollywood Housewives” (or “Nor- walk in front of her boutique. However, it ske Hollywood Fruer” to those watching still has a long way to go. Norway’s TV3 network). For Beatrice Prochazka of Bizzy B at Bizzy B sells fetishwear, lingerie and 6548 Hollywood Blvd., her street has taken a swimwear. Top-selling brands include Bizzy big turn. “It’s going to be the grand, old style B bikinis. The Brazilian-cut bikinis retail of Hollywood,” Prochazka forecasted. for $28 per piece. Also popular are bikinis In a half-mile radius, Hollywood shop- produced by Miami-based Luli Fama. They !"#$% &''(# )* +, ''!) (- .. **+)# * / ++01 !) pers can find a crazy quilt of products rang- typically retail for $72 per piece. A demi-cup ing from Missoni ponchos to T-shirts for the bra from Los Angeles–based lingerie brand 22 "#!0 ++"* / !)%#$ &#(" )* rock ‘n’ roll set, traditional handcrafts and Felina retails for $39. lingerie favored by strippers. Hollywood also has been the address for a But boutique owners in this freewheeling group of designers setting up boutiques near *0 3 !(* #$ !*4#+$ 5 6 5 6 (+1 4+( *!( 7 neighborhood said they have noticed an im- the intersection of Hollywood Boulevard and provement in retail traffic since the beginning Las Palmas. Contemporary womenswear and of the year. “Before the [W] hotel opened, it leather designer Clay Webster opened a bou- +$"!8 .0+9 ) :; 5; was not so good,” said Ladda Chan Punvong, tique for his Cerre label in 2009. Designer owner of Muzer, located at 6380 Hollywood Marco Morante started a boutique and show- Blvd. room for his Marco Marco label at 1641 Las & *"!8 .0+9 ) :; 5; Punvong’s shop offers the Muzer brand Palmas Ave. in 2003. In early 2011, he’ll open of traditional fashions and handcrafts made another shop, House of Infinite Radness, on "$ *"!8 .0+9 ) :; 5<; by tribal peoples in northern Thailand. Top- Las Palmas. Also in the vicinity are shops selling items are the men’s handmade pants, for label Cavern; new crochet and knitting which retail for $80, and a woman’s colorful boutique Artstring; and Scout, which sells wrap skirt, which retails for $100. vintage items and its own Scout brand. Tourists make up 80 percent of the retail “The people who moved in are cool, ‘de- traffic coming into L’Allure, located at 6378 signery’ people,” Morante said. “We’re trying Hollywood Blvd. But the tourists dropping our best to keep them coming.” ●
8 CALIFORNIA APPAREL NEWS SEPTEMBER 10–16, 2010 NEWS Robert Graham Debuts Venice Flagship Store The Robert Graham label built an inter- The old bungalows are being filled with national business on colorful, detailed men’s customized furniture featuring a Graham shirting, and when its first flagship debuts touch. The store also has an Eames couch in Los Angeles on Sept. 10, the New York– and Gehry chairs, which bear cushions fea- based brand is guaranteeing something turing bright, detailed patterns reminiscent unique. of the label’s shirts. Other chairs are con- The store is built in a 1,200-square-foot structed out of 150 Robert Graham shirts. spot located at 1326 Abbot Kinney Blvd. in One lamp is constructed out of sunglasses. Los Angeles’ Venice Beach neighborhood. It The boutique features a patio with a fire pit is located across the street from the boutique and a wet bar. Outside the boutique, Robert Graham is erecting a statue sculpted by art- ist Drew Klotz, whose work was exhibited in the Smithsonian’s National Gallery of Art. Label creator Robert Stock said he built the store to present a showcase of all Rob- ert Graham product. It will offer the label’s shirting, formalwear, neckwear, socks, ties and womenswear. Price points range from $30 for socks to $150 for a shirt to $800 for a velvet jacket. The label will also introduce a jeans and T-shirt line. The East Coast brand chose the art-driven neighborhood of Abbot Kinney for its first flagship because the area mixes a bohemian sensibility with major retail traffic. “People from all over the world and all over the coun- try come here,” said Robert Graham Retail Director Howard Himelstein, who has lived Robert Stock, creator of the Robert Graham in Venice since 1977. He also was the former label, in his store in Los Angeles’ Venice co-owner of the Los Angeles store and cloth- neighborhood ing line Camp Beverly Hills. Label creator Stock forecasted Robert of designer Pamela Barish. Robert Graham Graham will build other stores when space management renovated two 1920s-era bun- in neighborhoods similar to Abbot Kinney galows, knocking down the walls in each open up. “Expect the unexpected,” Stock bungalow, which most recently served as the said. “No one knows what we’re going to do offices for a post-production company. next.”—Andrew Asch
E-TAIL SPOT CHECK The Price Is Right at ThreadSence
Online shop ThreadSence (www.threadsence.com), based in Fullerton, Calif., stakes its claim on indie and up-and-coming labels that are as on-trend as they are affordable. “We wanted to provide a platform for people, including ourselves, to share their love and interest for indie/urban culture,” said Co-Founder and Marketing Director Vu Bui. “One of our primary goals is to showcase indie designers, artists and musicians on our site who find it hard to make a name for themselves otherwise.” Bui launched ThreadSence in January 2009 alongside Mai and Josh Olivo. Mai Olivo is behind the similarly affordable and vintage-inspired e-tail boutique ShopRuche.com. “We really try to focus on in- die, small branded labels or individual designers,” Bui said. “Our pricing points are extremely affordable. For the [higher-priced] indie labels, we keep the pricing points at competitive levels to ensure consumers get fair value.” Most pieces on the site re- tail for under $100. Bui said ThreadSence looks to the Web to search for its finds, and they’re often highlighted in its “Indie Limelight,” a portion of the site that showcases design- ers, artists and musicians. SENSE OF STYLE: Online boutique ThreadSence showcases Bestsellers include a knit indie design at affordable price points. cardigan by Lucca Couture, which retails for $51; a soft rayon off-shoulder dress by Lamixx, which retails for $34; and a cropped moto vest by Mink Pink, which retails for $78. Bui recognizes that shoppers want to embrace emerging trends without being dictated to by their wallets. The ThreadSence shopper is “someone who scours the Web for trendy and ‘now’ looks to add to her wardrobe without putting a dent in their credit card,” Bui said. “The economic climate has changed, and we make sure to cater to the value-driven shopper.” Among its shoppers, ThreadSence has forged friendships with a number of style blog- gers. “We saw the vital role that these bloggers provided to fashion-forward girls,” Bui said. “Social networks allow us to expand on a viral level, while bloggers allow us to make a more personal connection with the everyday fashionista.” Bui said the ThreadSence team is on the move and plans to set up a showroom space for occasional limited shopping.—Connie Cho
SEPTEMBER 10–16, 2010 CALIFORNIA APPAREL NEWS 9 ANALYSIS
Apparel News Group Forever 21 v. Express Decision Illustrates
Copyright, Trade Dress Challenges 1944-2010 Sixty-six years of news, fashion and information By Alison A. Nieder Executive Editor
A recently concluded dispute between retailers “The evidence demonstrated that this wasn’t apparel manufacturers for making the same thing,” EXECUTIVE EDITOR ALISON A. NIEDER Forever 21 and Express illustrated the challenges really an iconic or even well-selling [compared Russ said. “That would just create an enormous FASHION EDITOR of copyright and trade-dress claims. with other Express items] garment,” he said. amount of litigation for no good reason. One of N. JAYNE SEWARD “This is one of the first cases in a long time to Last year, a trade-dress trial between Forever the things the court made clear is it’s not going to SENIOR EDITOR discuss establishing a trade-dress claim in the con- 21 and Newport Beach, Calif.–based Trovata tolerate that kind of activity.” DEBORAH BELGUM text of an apparel claim,” said Larry C. Russ, who ended in a mistrial when a jury failed to reach a In order to prove a copyright claim, the design- RETAIL EDITOR ANDREW ASCH is with Los Angeles–based Russ August & Kabat decision. Shortly before the retrial was set to be- er needs to establish “some degree of originality,” MANUFACTURING EDITOR and the lead attorney representing Forever 21. gin, a confidential settlement was reached. Russ said. ERIN BARAJAS A U.S. District Court judge in Los Angeles At the time,Trovata’s attorney argued that his “Basically, there’s not that much originality re- ASSOCIATE EDITOR ruled in Forever 21’s favor, noting that Express client’s rights were being infringed upon because quired under the copyright rules, but there’s some RHEA CORTADO EDITORIAL MANAGER had not proven the standards for copyright and Forever 21’s garments copied a combination of degree of originality,” he said. “You have to be JOHN IRWIN trade-dress infringement. elements that consumers would easily identify as able to demonstrate it—and it’s not just a matter WEB EDITOR The suit, first filed in 2009, concerned four unique to the Trovata label. The frequent coverage of color. It has to be something the designer cre- CONNIE CHO pairs of plaid men’s shorts and a track jacket sold in the fashion press of Trovata’s designs helped cre- ates independently in an original way. Even if the CONTRIBUTING WRITERS CINZIA BLACK by Forever 21, which Express charged had been ate the up-and-coming label’s trade-dress claims. inspiration for that creativity starts with looking CHRISTIAN CHENSVOLD copied from its original designs. Express’ copyright claim over the plaid shorts at a design of something else. You have to be able CLAUDIA SCHOU to demonstrate how you changed it. What did you JAMIE SHARPE The court determined that Express was un- was also dismissed by U.S. District Court Judge DENA SMOLEK able to prove that the track jacket had “secondary Otis Wright. The summary judgment also includes a bring to the table that was new and original?” JOSELLE YOKOGAWA meaning,” according to court documents. transcript of Express designer Michael Tower’s court The issue could head back to the courts if Ex- CONTRIBUTING PHOTOGRAPHERS BEN COPE In trade-dress claims, the plaintiff must prove testimony. Tower explained how he and a CAD de- press decides to appeal any of the claims. VOLKER CORELL that the item’s design is distinctive and has “sec- signer had created the plaids but said he could not “This case is still likely far from over, as each JOHN ECKMIER of the claims summarily adjudicated can—and, RICHARD KNAPP ondary meaning,” which is defined as “the men- recall the original source documents used. FELIX SALZMAN tal association by a history would sug- MICHAEL SCHMIDT substantial segment of gest, will likely—be WEBMASTER consumers and poten- “Basically, there’s not that much originality required under the copyright rules, but there’s appealed,” Weisman GREG WILKER tial customers between said. “As the industry CREATIVE MARKETING DIRECTOR some degree of originality. You have to be able to demonstrate it—and it’s not just a matter of LOUISE DAMBERG the alleged [trade dress] prepares for the battle DIRECTOR OF SALES AND MARKETING and a single source of color. It has to be something the designer creates independently in an original way. Even if the over the newly rein- TERRY MARTINEZ the product.” troduced Innovative ACCOUNT EXECUTIVES inspiration for that creativity starts with looking at a design of something else. You have to be Design Protection DANIELLA PLATT “The District Court AMY VALENCIA judge made it clear able to demonstrate how you changed it.”—ATTORNEY LARRY C. RUSS and Piracy-Preven- ACCOUNT MANAGER that there is a very high tion Act and the local LYNNE KASCH-GORDON standard that you have courts are abuzz in SALES & MARKETING COORDINATOR to achieve in order to prove secondary meaning “By detailing the deposition testimony of another swarm of LA Printex copyright lawsuits, MICHELLE ANDRIZZI SALES ASSISTANT when it comes to an apparel product,” Russ said. Express’ designers, [the case] offers a unique this decision demonstrates yet again how unpre- MIRANDA MALOUFF According to court documents, Express “made glimpse into the inner workings of the design dictable and expensive the battles can be over CLASSIFIED ACCOUNT EXECUTIVES no efforts to individually advertise or promote the room of a large private-label manufacturer—and, fashion designs and the rights of manufacturers.” ZENNY R. KATIGBAK Express jacket” and sold the style in its stores and in so doing, exposes the fatal flaw in this case, The recently introduced Innovative Design JEFFERY YOUNGER CLASSIFIED ACCOUNTING online for less than five months. Further, the deci- namely that the designer of the articles in ques- Protection and Piracy-Prevention Act seeks to ex- MARILOU DELA CRUZ sion reads, the company sold fewer than 17,000 tion cannot recall any specifics regarding anything tend copyright protection to fashion designs. The SERVICE DIRECTORY ACCOUNT Express jackets nationwide, “an amount substan- ‘original’ he and his CAD designer added to exist- legislation, similar to the earlier proposed Design EXECUTIVES JUNE ESPINO tially lower than the numbers sold of many other ing plaid designs from which, he testifies, he took Piracy-Protection Act, has already drawn many LISA GROVE Express garments.” ‘inspiration,’” Weisman said. “For years, I have supporters and opponents in the fashion industry. PRODUCTION MANAGER “Basically, you have to be able to practically always advocated my clients establish precise (For more information about the IDPPPA, see KENDALL IN hold up a garment—whether it’s a jacket or a design-room recordkeeping policies, and Express ApparelNews.net’s story in the Sept. 3 issue.) ART DIRECTORS RANDY DUNBAR blouse—and say to consumers—without them evidently shot itself in the foot here by failing to Further, Russ noted that passage of the IDPPA DOT WILTZER seeing the label—‘Do you know who makes document accordingly. could impact cases already decided. PRODUCTION ARTIST this?’” Russ said. “If consumers generally can’t It also didn’t help that the copyright registra- “That [Design Piracy] legislation would vitiate JOHN FREEMAN FISH tell by looking at it, ‘Gee, this is made by Gucci; tion filed by Express didn’t mention any prior this decision,” he said. “It would make this decision PHOTO EDITOR JOHN URQUIZA this is made by Prada,’ then there’s no second- works or that these items were ‘derivative’ of such irrelevant. And that’s part of the problem. This [pro- CONTROLLER ary meaning. That’s pretty hard to achieve for any prior works.” posed] legislation has to be corrected to make sure JIM PATEL brand. It’s very rare for consumers to be able to According to Russ, after Tower and the CAD that this type of situation would not end up creating CREDIT MANAGER identify the product itself without any label.” designer made changes to the plaids, the company liability where there shouldn’t be any liability.” ● RITA O’CONNOR Express was unable to prove that the track jack- filed a copyright application for the design. PUBLISHER/ GENERAL MANAGER et had that secondary meaning in the mind of the “Imagine what would happen to the market- California Apparel News first reported on the MOLLY RHODES consumer, said Gregory Weisman, an attorney with place if firms regularly took designs out of the summary judgment in the Express v. Forever 21 Los Angeles–based Silver & Freedman and chair public marketplace, made no changes, filed copy- case on Sept. 3. Background information about MNM PUBLISHING CORP.: of the firm’s apparel-industry practice group. right applications and then proceeded to sue other the decision can be found at ApparelNews.net. CO-CEOS TERI FELLMAN CARL WERNICKE
PUBLISHER/CHAIRMAN/CEO MARTIN WERNICKE RETAIL NOTES 1922-2000
PUBLISHED BY MNM PUBLISHING CORP. APPAREL NEWS GROUP Nonprofit Well-Suited Opens Store in Downtown L.A. Publishers of: California Apparel News Waterwear Janet Lavender has provided more than ender opened the Unique Boutique in the gar- others have become self-sufficient,” Lavender said Jr. 100,000 low-income residents with complimen- ment district of downtown Los Angeles to gener- in a statement. tary business suits and career casual clothes ate funds for the Well-Suited program. The store The store will also serve as the center for dona- EXECUTIVE OFFICE California Market Center for job interviews and work since 1996 as the makes use of the new and gently used clothing tions and referred clients from the Department of 110 E. Ninth St., Suite A777 founder of Los Angeles–based Dress 4 Success donated to Well-Suited that was deemed not inter- Social Services, homeless shelters and Battered Los Angeles, CA 90079-1777 (213) 627-3737 (which merged with New York–based Dress for view-appropriate by selling the clothing at afford- Women. Lavender’s charitable organizations have Fax (213) 623-5707 Success in 2001). Lavender left Dress for Suc- able prices to the low-income employed residents received clothing donations from movie and tele- Classified Advertising Fax cess in 2008 and is now founder and chief execu- in the surrounding areas. vision studios, as well as manufacturers such as (213) 623-1515 tive officer of Well-Suited, which operates with “In the past, the organization donated its excess Guess? Inc., Banana Republic and Nine West. www.apparelnews.net the same mission: to help low-income job seek- to Salvation Army and Goodwill. This year, be- The value of the donations adds up to more than $6 [email protected] ers “make a good first impression” by providing cause of a decline in contributions, we were forced million. All contributions are tax-deductible. PRINTED IN THE U.S.A. work-appropriate clothing. to become creative and realized these clothes can For more information about Well-Suited and To combat declining donations from corpora- be recycled for funding our own programs and Unique Boutique, call Janet Lavender at (213) tions and foundations during the recession, Lav- services. This is the same way Goodwill and the 488-9465.—Rhea Cortado
10 CALIFORNIA APPAREL NEWS SEPTEMBER 10–16, 2010 DESIGNER PROFILE RETAIL NOTES Chaudry’s New Spring Line Tailor Goes Beyond Bespoke After more than 20 years making be- shirt? Longer shirting tails? Pleating on the spoke suits for A-listers, veteran tailor Da- back? Epaulets? Perhaps French cuffs? If Uses a Splash of Color vid August Heil gave himself a proverbial the shirt is casual, does the client want sa- look in the mirror and thought, “If I could fari pockets? When the economy gets tough, Krishan Chaudry’s solu- do this business again, what would I do dif- For the line’s debut, retail and wholesal- tion is to get colorful and inventive. ferent?” ing will not be part of Koi’s business plan. “I have gone through a few recessions in my 35 years The answer was shirting. Rather, a group of Heil’s representatives, in business,” said Chaudry, a native of India, where color “Men are not wearing suits in the volume forecasted to be a total of 100 persons by reigns supreme. “Every time this happens, I go back to col- they used to,” August said. 2014, will visit clients at ors. … Our line is a drama of colors.” “But everyone has to wear offices or homes and take For Spring 2010, the Chaudry line began flirting with a shirt.” In October, he will measurements for Koi color, but the company picked up the pace for Spring 2011. debut Koi by David Au- shirts at those places. Maxi dresses often are made of three different hand- gust, an entry-level shirt- Measurements can also blocked prints that have gone through an enzyme wash to ing line for David August, be taken at Heil’s Costa create a worn-down look. his Costa Mesa, Calif.– Mesa studio, which is Tunics are splashed with an array of greens, pinks based company, which has filled with mementos from and blues that meld together, gathered at the waist with a made bespoke suits, or lux- high-profile clients, such thick elastic band ury suits from scratch, for as USC football helmets and trimmed at a long list of newsmakers from the Pete Carroll era. the neckline with such as Sylvester Stallone, However, Heil is betting delicate beads and Robert Downey Jr. and that people would prefer flower-shaped em- Seattle Seahawks head a salesperson to visit them bellishments. coach Pete Carroll. instead of going to a store. BESPOKE FOUNDER: Many of the Heil reasons that if men “We want to give them Bespoke tailor David August skirts look like Im- Krishan Chaudry are buying only one suit Heil will debut Koi by David a convenience factor at an pressionist paint- at a time, they are buying August, a custom shirt line. entry-level price point for ings. multiple shirts and things a high-end line,” Heil said. Most of Chaudry’s collection is produced in India in 13 that go with the shirt. However, he is also He did not reject the possibility that different factories, which is why the garments can afford to gambling that men will be intrigued by eventually he would build a Koi store or have so many labor-intensive steps while maintaining whole- Koi’s mix of detailed bespoke quality and wholesale the line. sale prices of $28 for blouses and tops and $68 for dresses. his company’s version of American conve- Retail price points for Koi shirting will Spring’s vivid color palette is a sharp contrast to Chaudry’s nience. range from $220 to $495. Koi also will of- Fall/Winter 2010 line, which was more subdued with brown, The Koi shirting will be constructed in fer ties, pocket squares, cufflinks and belts. black, dark grey, taupe and beige tones for sweaters, knit Italy. But a Koi representative will take the Retail price points will range from $85 to dresses and beaded tops, customer’s measurements so the shirt will $125 for ties, $125 to $295 for cufflinks and Chaudry said he has had a strong reaction to the new color fit perfectly. Then the customer will be pre- $125 to $395 for belts. scheme from some of his principal customers, which include sented with myriad of choices that come Entry-level shirts for the higher-level M.Fredric, Dillard’s, Intermix and Macy’s. with making a custom-made shirt. There’s David August line start at $395. Heil said For more information, call the Chaudry showroom at the color of the shirt to consider. Does the the less expensive price point will help the (213) 623-7377.—Deborah Belgum client want permanent collar stays on the brand last for a long time. —Andrew Asch STYLECAREERS.COM FASHION CAREER FAIR - LA THURSDAY, SEPTEMBER 30TH - COOPER DESIGN SPACE - 2PM TO 7PM when others fail... waitex provides GET A JOB! 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SEPTEMBER 10–16, 2010 CALIFORNIA APPAREL NEWS 11 RETAIL FEATURE
Christian Dior Store at South Coast Plaza Debuts New Look
Store remodels are cause for celebra- tion for most retailers. But when iconic fashion house Dior debuted the remodel of its South Coast Plaza store in Costa Mesa, Calif., earlier this month, it was an event. Movie star Eva Mendes was on hand to cut the ribbon for the store opening. Dior Chief Executive Sidney Toledano greeted loyal Dior customers at the invite-only event. South Coast Plaza founder Henry Segerstrom held court at the party, which was attended by Orange County socialites and fashion luminaries such as bespoke tailor David August Heil. (See related story about Heil on page 11.) The 3,000-square-foot Dior is located across from South Coast Plaza’s Chanel and Hermès boutiques. Dior CEO Sidney Toledano and Eva Central to Mendes the remodel is the Di- or’s new fine-jewelry salon, reportedly the only one in United States. The room fea- tures jewelry crafted by designer Victoire de Castellane, and retail prices for her work ranged from $40,000 to $500,000. Ready-to-wear, handbags and footwear also graced the store, which was remodeled to look like a grand Parisian apartment. The company’s roots also were important to the store. A photographic portrait of founder Christian Dior hung in one room, as well as portraits of his 1950s fashions. Ceiling art in the shape of the constellation Aquarius was posted on the ceiling of the jewelry salon. (Aquarius was Christian Dior’s astrological sun sign.) —Andrew Asch South Coast Plaza founder Henry Segerstrom This story originally appeared on the Trade Talk blog at ApparelNews.net. Models wearing Christian Dior
NEW RESOURCES 3rd & Army: Colorfast’s Answer to Street Colorfast’s exhaustive selec- several new brands that are as thor- tion of T-shirts, sweaters and ough as Colorfast is with its color sweatpants in a rainbow of colors spectrum and variety of SKUs. goes on rack after rack at its office The men’s streetwear-inspired in Los Angeles. Colorfast doesn’t clothing collection, named 3rd & miss a T-shirt trend and offers Army, hits stores for Fall deliver- everything from the basic short- ies, and the women’s version of the sleeve scoop-neck and V-neck tees brand will bow for Spring 2011. to a fashion tank with cutouts on The name 3rd & Army is an hom- the back, all of which are available age to the 3rd and Army Plaza in in colors with unique burnout and San Francisco, which skateboarders dying techniques. took over as their unofficial play- “The blanks business needed ground. Each piece of the clothing more fashion pieces and brighter has some twist of novelty to it, with colors along with upscale fabri- an emphasis on wovens. For men, cation and washes,” said Kristen plaid shirts abound in all colors and Colorfast Archdeacon, sales manager for checker patterns, including a gauzy Colorfast. The line has two av- cheesecloth-like material that can For Fall 2011 the new women’s line Lovebyrd and men’s enues of distribution: printable be worn on the reverse side as well. line Byrd & Bronson will offer an “elevated concept of Color- blanks that can be sold to manu- Woven shorts with pinstripes are fast” by adding graphic prints and even more fashion bodies. facturers and branded apparel for 3rd & Army also ombré-dyed. A sweater-knit Wholesale price points for 3rd & Army range from $20 to retail stores. Though Colorfast blazer features the patented “Active $40 for tops and sweaters and $36 to $66 for denim. Whole- manufactures overseas, the company plans to stock key Audio” technology of headphones that are built into the draw- sale prices for Colorfast range from $10 to $15 for basic styles prepared-for-dye that can be dyed locally so that it can strings of the hoodie. The chord that plugs into your portable tanks and tees, $14 to $18 for thermals, and up to $28.50 for quickly react to color trends. mp3 player or iPod comes out from the front pocket. the Active Audio hoodies. The parent company, Colorfast, is out to cover multiple cor- “It can look high end, but it’s affordable,” said Archdea- For more information, call (323) 863-8120, Ext. 110 and ners of the market for hip, affordable fashion by rolling out con of 3rd and Army. 111.—Rhea Cortado
12 CALIFORNIA APPAREL NEWS SEPTEMBER 10–16, 2010 SURF REPORT NEWS O’Neill Launches Headphone Collaboration, Settlement in L.A. Sullen’s New iPad Catalog, Executive Promotion at Reef ‘Sweatshop’ Suit By Erin Barajas Manufacturing Editor Garment contractor Seventeen Inc., former- ly dba Q&I Inc., has settled a lawsuit brought This month, O’Neill Wholesaling for $20 to $50, the O’Neill/ of each piece—something that paper line against it by Los Angeles City Attorney Car- debuts a new line of Philips headphones will be available in sheets don’t allow for. men Trutanich’s office for allegedly failing headphones in col- Europe and domestically in September. “We want to be first movers in style, art to pay employees overtime and maintaining laboration with Neth- and best practices. The application was a sweatshop-like conditions in its factory at 2221 erlands-based Royal huge success for us on all those levels. The E. Washington Blvd. in Los Angeles. O’Neill Sullen Debuts iPad Catalog Philips Electronics. headphones technology allowed our sales reps to better The suit, filed in July 2009, accused Seven- The four-style col- Huntington Beach, Calif.–based interact with our buyers and allowed us to teen and its owners of forcing approximately lection was designed action-sports brand Sullen debuted show the brand story in a way that imme- 50 workers to work 12-hour shifts, sometimes with the hard-wearing the industry’s first iPad catalog diately provides a gateway to our culture two or three shifts back-to-back, without over- action-sports enthusiast application at the recent Action and marketing profile,” said Jeremy Hanna, time pay or breaks, six days a week. Other in mind. Sport Retailer Trade Expo Sullen’s co-founder and director of market- complaints include allegations that the defen- “This range realizes and MAGIC Marketplace ing, in a statement. dants falsified payroll and time records to hide the synergies of Philips’ trade shows. The custom app the fact that employees were being underpaid. simplicity and innova- allows buyers to flick through Moore in at Reef The $225,000 settlement requires overtime tion and O’Neill’s set of the brand’s virtual line sheets compensation for “identifiable workers” and core values based around for its men’s and women’s collec- VF Corp., owner of the Carlsbad, forces Seventeen to foot the bill for an indepen- the concept of innovation tions as well as check out image gal- Calif.–based Reef brand of surf sandals and dent monitor at the factory who will oversee the in style and technology. Our new leries and videos of Sullen’s sponsored swimwear, went in-house with its pick for a company’s compliance with all workplace laws headphones are totally uncompromising athletes, models and musicians. With new president. In July, Jim Gerson, Reef’s for one year. The agreement by the defendants in their durability— because they’ve been the iPad’s magnification options, buyers president, stepped down after a year in the to pay for an independent monitor is the first tested on our test animals: the toughest can opt to see a detailed, close-up view post to accept a job as president of War- of its kind for a domestic garment manufac- O’Neill riders, the most uncompromising naco’s swim division. His replacement, VF turer, a release from Trutanich’s office states. and daring boarders around,” Nick An- announced, is Jeff Moore, the former vice Workers also accused Seventeen of creating drews, senior manager of consumer mar- president of sales for Vans—another VF hazardous and unhealthy workplace condi- keting at Philips, said in a statement. brand. tions, including unsanitary bathrooms lacking Design inspiration came from the ac- Moore assumes the job immediately and clean water or working plumbing, infestations tion-sports industry as well. The “Stretch” reports to Eric Wiseman, VF’s chairman, of cockroaches and rodents, and exposure to headphones were inspired by the heavy-du- president and chief executive officer. chemicals and fine fabric dust. Exits from the ty materials found in wetsuits. The “Snug” “Jeff is a proven leader with exception- building were allegedly blocked or locked at headphones feature a folding design for ally strong business management skills,” night, leaving night-shift workers with no way portability. The “Covert” style is an ear- Wiseman said in a statement. “Working to exit the building at night or during an emer- bud style with big sound and iPhone con- with a very talented team at our Reef brand, gency. trols. The “Specked” cord-free ear buds are I am confident that he will continue to drive Seventeen is reported to be a contractor for re- available in a range of colors. Sullen iPad app the brand’s momentum.” ● tailers such as Macy’s and Forever 21.—E.B.
Directory of Professional Services & Business Resources
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To advertise call June 213-627-3737 x250 or E-mail: [email protected]
SEPTEMBER 10–16, 2010 CALIFORNIA APPAREL NEWS 13 CLASSIFIEDS P 213-627-3737 Ext. 278, 280 www.apparelnews.net F 213-623-1515
Position Available Position Available Position Available
FACULTY, FT FASHION RETAIL Seeking Men's & Women's Fashion Designers MANAGEMENT PROGRAM We are currently seeking for a Fit / Quality Foreign Exchange is a fast-growing clothing store chain Starting in our Winter 2011 Semester, The New England Insttitute of Art (Boston) has a full-time Technician. The ideal candidate for this seeking experienced Fashion Designers. position must possess the following attributes: Job Description: opportunity to design/deliver class instruction by o Keeping up with current trends and identifying new developing instructional plans, as well as activities, s -IN YEARS EXPERIENCE IN &IT 1UALITY !SSURANCE ones through research and shopping. that support lesson objectives. This position s !TTEND FITTING AND EMAIL &)4 COMMENTS TO o Overseeing the execution of all stages of design (from requires the ability to teach at least 6 of the follow- overseas in timely manner conceptual to production). ing Major Courses: Marketing Principles, Interna- s 2ESPONSIBLE TO CORRECT PRODUCTION GRADED SPEC o Approving design cards and ensuring line sheets are up and sewing construction if necessary to date. tional Marketing, Brand Strategy & Marketing, o Maintaining the ability to perform under pressure and Consumer Behavior, Fashion Entrepreneurship, s (AVE KNOWLEDGE IN PAPER PATTERN GARMENT handling constructive feedback. Retail Principles, Retail Buying, Merchandising constructions is an asset. Minimum Requirements: Management, Retail Operations, Promotional s (AVE SENSE OF URGENCY AND BE A TEAM PLAYER o Candidate must have 5+ years of experience. Events, Apparel Evaluation. Master's degree and s $ETAILED ORGANIZED XLNT COMMUNICATION SKILLS o Must have import experience, be detail-oriented and at least 3 or more years' instructional experience s #OMPUTER LITERATE %XCEL /UTLOOK )LLUSTRATOR have strong organizational skills. required, preferably in a post-secondary/college Photo Shop etc. o Must be proficient in hand-sketching, Adobe setting. Computer skills will include software, Email your res. to Photoshop/Illustrator and Microsoft Office. analytical and report writing abilities. o Bilingual (English and Korean) is a plus. [email protected] Interested applicants should submit To apply, please email your resume and portfolio to [email protected] You can also fax resumes to their resumes to: 562-777-9864; Attn: Albert Han Please include your https://edmc.hua.hrsmart.com/ats/ email address &phone number. www.feclothing.com js_job_details.php?reqid=6514. EOE. Designer + "ELL A LEADER IN THE (OSIERY )NDUSTRY SINCE IS LOOKING FOR A CREATIVE INNOVATIVE +NIT $ESIGNER WITH years of experience. Candidate must be highly creative, have strong computer skills, & excellent sense of color. Duties will include knit design projects, trend boards, & 1st thru Production sample approvals. Fashion Degree, proficiency in Patternmakers Illustrator, Photoshop, and In Design is required. We seek highly skilled 1st thru Production For consideration please submit resume, Patternmakers for our Evening, Day Dress & computerized cad jpegs & salary history to Sportswear Divisions. Must have a creative eye for [email protected]. fashion & able to work with a wide range of fabrica- No relocations please. tions. Complete knowledge of construction & fit. Exp. with patternmaking software required, OptiTex TECHNICAL CAD ARTIST preferred. Fast paced environment. Min. 5 yrs. 0%23/. 7),, "% 7/2+).' 7)4( 4%#(.)#!, exp. Excellent Benefits Package! $%3)'. 02/$5#4)/. 4%!- -534 (!6% ADVANCED KNOWLEDGE OF GARMENT Fax resume to: #/.3425#4)/. 4/ 02/$5#% &,!4 3+%4#(%3 Attn: Human Resources 7)4( #!,, /543 %80 7)4( 0,- 3934%- ! 0,53 (213) 891-2812 or EXCELLENT COMMUNICATION SKILLS TO WORK email [email protected] 7)4( $/-%34)# !.$ /6%23%!3 6%.$/23 n E/O/E YRS. EXP, EXTREMELY ORGANIZED, ABLE TO WORK “IMPORT/DOMESTIC 1ST thru IN A FAST PACED MULTIPLE BRAND BUSINESS. PRODUCTION PATTERNMAKER” !$6!.#%$ ),,5342!4/2 !.$ 0(/4/3(/0 3+),,3 CAD/GRAPHIC ARTIST 2%15)2%$ ,/#!4%$ ). #5,6%2 #)49 JUNIORS APPAREL COMPANY BASED IN (FULL- TIME) Well-organized candidate with CULVER CITY IS LOOKING FOR A MOTIVATED 5+ years exp. Working with Missy/Woman's 1st FAX RESUME TO #!$'2!0()# !24)34 #!$ $54)%3 ).#,5$% through production patterns, including production 310-237-0634 7/2+).' 7)4( $%3)'.%23 4/ #2%!4% specs. Junior or Contemporary experience is 4%#(.)#!, #!$3 3#!..).' !.$ 0,5'').' a plus. Knowledge of Excel, Outlook and Gerber(8.3) req. Position will require overseas BURNING TORCH BY KARYN CRAVEN IN PRINTS, CALLING OUT MEASUREMENTS, PREPARING FILES FOR E-MAIL, AND UPDAT- communication with ASIA. Located in Calabasas. ACCOUNTING SPECIALIST ).' !.$ -!).4!).).' ,).%3(%%43 '2!0()# Email resume to: ,! "!3%$ ()'( %.$ !00!2%, -!.5&!# DUTIES INCLUDE CREATING SCREEN ART [email protected] TURER IS SEEKING MULTI TASKING FULL FOR JUNIORS APPAREL. MUST BE DETAIL #(!2'% "//++%%0%2 !",% 4/ (!.$,% ORIENTED AND VERY ORGANIZED. UNDER- &!#4/2 2%,!4)/.3 #!3( &,/7 !0 !.$ STANDING OF GARMENT CONSTRUCTION A !2 '%.%2!, ,%$'%2 -534 !,3/ (!.$,% PLUS. PROFICIENT IN ILLUSTRATOR AND RESPONSIBILITIES OF CREDIT MANAGER, 0(/4/3(/0 0,%!3% 2%30/.$ 7)4( 2% (!.$,% -!44%23 !.$ 0%2&/2- /&&)#% SUME & LOW RES WORK SAMPLES OR A LINK. MANAGEMENT. 5 YEARS MINIMUM FAX TO 310-558-1285 Computer 1st Pattern Maker INDUSTRY EXPERIENCE. Immediate opening for a candidate who has min. 5 yrs computer (Gerber V8) pattern making exp. must PLEASE EMAIL RESUME TO be extremely organized, fast, accurate, & able to work [email protected] with a wide range of fabrications. Exp. working with IMPORT PROD MGR - 5 YR EXP FACTORY *UNIORS SEPARATES 7RAPPER OFFERS A COMPETITIVE salary and benefits pkg. CONTACTS, COSTING/TRACKING SHIPPING MGR - 5 YR EXP Send resume in confidence to: [email protected] or fax to (213) 417-1031 ASST DESIGNER - 3 YR EXP. GIRLS SPORT & SETS 1st PATTERNAMAKER SALESPERSON - MAJOR & DEPT STORE EXP Must have 3-5 yrs. Exp. in women's premium denim, 1ST- PROD PAT MKR - 3 YR EXP W/ PAD DESIGNER wovens and knits. Will attend fittings, note comments Jr. Contemporary women's clothing company seeks EDI/CUST SERVICE MGR - 3 YR EXP and be able to execute first patterns from designer detail experienced designer to head up department. Must have SALES ASST- 3 YR EXP sheets. Should have a thorough knowledge of shrinkage. extensive experience in the contemporary market with Be highly motivated, organized and detail oriented. [email protected] track record to back it up. Must be familiar with Tuckatech experience a must. We offer great working Fast paced, growing girlswear Co. Join our happy family! merchandising line, knits and woven's, delivery cycle, environment and excellent benefits. Strict confidence. Benefits. Burbank. private label, costing etc. Must have excellent Photoshop, Illustrator and organizational skills. Fax resume to HR at 323-973-1502 or email [email protected] Email resume AND salary requirements to Phone for advertising information: [email protected] to be considered for position. All classifieds also appear on the Web at 213-627-3737 Ext. 280 www.apparelnews.net
14 CALIFORNIA APPAREL NEWS SEPTEMBER 10–16, 2010 Position Available Position Available Position Available
CUSTOMER SERVICE REP Premium denim company seeks team player w/ Imports Production Assistant experience in all customer service functions, Worldwide import garment mfr. is seeking immediately Able to follow all steps of preparing/sending including: order processing; allocation; invoicing; PRODUCTION COORDINATOR tech pks credit memos; and EDI. Must have xlnt communi- to follow up on development, pre-production and cation skills and be able to multi-task. production with Asia and Europe. Experienced, excellent Knowledge of spec sheets comm. skills, detailed oriented, fast learner. Email resume to [email protected] Proficient in Excel Email resume to: [email protected] Good verbal/written communication skills or fax to 213-742-0716 Fax resume to 323-277-6830 or PATTERNMAKER BURNING TORCH email [email protected] HIGHLY SUCCESSFUL BETTER CONTEMPORARY Patternmaker 1st thru Production JR. COMPANY IS LOOKING FOR THE RIGHT 1ST- Unique opportunity to work with fast growing high end PRODUCTION PATTERNMAKER. GREAT OPPORTU- sportswear co. Must have great sense of style and strong Customer Service Coordinator – NITY, MUST BE ABLE TO WORK IN A FAST PACED technical skills. Knowledge in wide range of garments Los Angeles TEAM ORIENTED ENVIRONMENT. MIN. 5 YRS. EXP. from garment dye to leather jackets.Great casual studio Customer PO Entry/EDI/Invoice Purchasing Pack- IN KNITS & WOVENS CONSTRUCTED GARMENTS. environment & benefits, full or part time positions WE USE OPTITEX. PLM KNOWLEDGE A PLUS. available. Must commit to 3-4 days per week, ing Materials Fabric/Garment Receiving in EPAM flexible schedule. system Pick/Pack Control Match Work-In-Process WE ARE LOCATED IN CULVER CITY. EMAIL RESUME TO Send resumes to to orders Warehouse Control 2 Year Degree in [email protected] Any Major Over 5 years experience in the same [email protected] field PC Proficient Excellent ENGLISH Verbal & Written Communication Skills IT SPECIALIST LOOKING FOR A NEW CAREER? Join our winning salesteam! Represent our [email protected] Well established clothing manufacturer is seeking a quali- fied IT specialist who will be responsible for scheduled great line of knit fabrics. Must have 3 yrs of textile computer maintenance, network & data management. experience. Self motivated & aggressive. 1st & Production This position will also be responsible for making transition Saleslead & support is provided. Production Pattern Makers from our old apparel system to new system and support Email your info to [email protected] Looking for 1st and production pattern makers with a coworkers. EDI experience is a plus. We offer health in confidence. min.10 yrs exp. in the better or contemporary market. benefits, paid holidays & vacation. Knowledge of quality construction a must, exp. in knits, Please send your resume to LA Apparel Mfg is actively seeking a tailored jackets & shirts is essential. Must have the ability [email protected] EOE. to do both firsts and production. Ideal candidate would MEDICAL UNIFORM DESIGNER be a professional who appreciates the fit and finish of a beautiful product and can see it through all the stages. Min 5 yrs exp. Only qualified candidates Import Production Coordinator Needed Please e-mail resume to [email protected] For Junior Apparel Manufacturer will be contacted. Responsibilities: Tech Pack, overseas Email resume to [email protected] Import Manager communications and daily follow-ups. Must be a self starter, detail oriented and organized. Need experienced Fabric Import Manager Sr. Technical Design Manager (not garments) Long term contract only, Please fax resume to: (323) 233-9006 Monitor fittings to ensure Creative Director’s vision is pays well. carried through in the tech packs to vendors. 7 + years prior technical design experience in fast paced environ- Email or fax your resume to: Looking for Contemporary Designer with 3 yrs ment. . Prior working knowledge of various garment [email protected] fax: 213-622-6090 min experience. Must have a portfolio to show at constructions. Knowledge of PDM & Excel. the interview. Must have exp with knits and woven. Email resume to [email protected] lace trims a plus. MISSY SALES REP Please e-mail to w/ 5 yrs min. exp. in Missy market. [email protected] Business Space Avail. Working with major dept. stores.
Email resume with salary Work from home! Production and Be A Member of the Famous Anjac Fashion Buildings requirements to [email protected] Men's line seeks 1st Patternmakers Needed SPACE FOR LEASE Phone (LA Fashion District) Design Room Associate Contemp Sprtswr 6INTAGE /FFICESs $ESIGN 3TUDIOSs Based in Industry, CA, position responsible Reps Co. Min 3 years 3HOWROOMS s -ANUFACTURING s #ONTRACTING s for costing, trim cards, invoice processing, flow to sell brand. Tuka Exp. #UTTING 3ERVICE s 2ETAIL s 3ELF 3TORAGE 5NIT of cutting and sewing for samples. Garment Salary plus English a must. 200 s.f. up to 12,000 s.f. construction knowledge helpful. Microsoft commission. Convenient Parking and Walking Distance to Submit resume to California Mart Office knowledge required. ParcandPearl.com Send resume to [email protected] 949-706-2860 213-626-5321
Positions Wanted Positions Wanted Advertise Your DESIGNER, PATTERN MAKER, SAMPLE MAKER DESIGNER, PATTERN MAKER, SAMPLE MAKER REAL ESTATE HERE
1st thru Production Patterns, Samples, Fabrics Wanted Grading, Marking. Knits/Wovens. Jr., Missy, Children’s, Women’s and Men’s wear. Experienced in All Categories. Swimwear, Contemporary, WE BUY FABRIC! WE NEED SILKS - Sportswear. Convenient Downtown Loc. WOOLS & OTHER Experienced Pattern Advertise Your Excess rolls, lots, sample NATURAL FABRICS Bonnie (213) 422-3139 Maker. All Garments, yardage, small to large qty's, RAGFINDERS OF CA accessories, fabrics to [email protected] ALL FABRICS! 784 S. San Pedro St. leather, Tukatech. Work Patternmaker Los Angeles, CA 90014 for: Habitual, Helmut fabricmerchants.com FREELANCE & email [email protected] 1ST THRU PROD Lang, Development, Mike Steve 818-219-3002 Exp'd 1st/Prod. Computer- PATTERNS 213-489-1732 ized Patterns/Marking/ & Chris, to Billy Blues, computerized patterns Samplemaker grading srvc. on PAD Joie, Alpinestars, etc work System w/ Gerber sportswear,menswear, from studio or in-house: POSITIONS converter. Import specs Jr, missy,kids. Paulo 323-314-0706 Close Outs available. 32 yrs. exp. Grace 310-3102501 paulorosas6@hotmail. Fast/reliable Cell 203-5510644 com HERE Ph. 626-792-4022 Your p/l or mine APPAREL Advertise CLOSEOUTS your FREELANCE PATTERNMAKER Fit Models Avail. WANTED 35 Yrs. Exp. CLOSE Expert Draper/Pattern Maker 1st thru prod. patterns, We buy it all!! 20 Years Experience samples, fitting, grading, Call Alex or Peter OUTS Patterns, Tech Packs, I AM A Fittings, Samples, sportswear, menswear, 213-749-7629 Duplicates, Sm. Production lingerie, Kids, Jr, Missy & FIT MODEL MODELS [email protected] HERE Highest Quality Available. all area. Sketches & The experienced Dwntn Location pictures available. Advertise M.O.D. 818-679-2007 Christin 213-627-9191 contemporary fit To place ads call 213-627-3737 Size 6 HERE Ext. 280 Fax 213-623-1515 www.apparelnews.net 818-981-4348 E-mail: [email protected]
SEPTEMBER 10–16, 2010 CALIFORNIA APPAREL NEWS 15 Fashion Basics Men and Women
Over 150 styles 73 colors 23 fabrications
8 million units in stock every day
Headquartered in Los Angeles
Contact Ashley Calagna 323-727-2005 x122 www.bella.com
*Model is wearing Bella style #8413 in amethyst heather