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JUI RAMAPRASAD Robert H. Smith School of Business • University Of JUI RAMAPRASAD Robert H. Smith School of Business • University of Maryland 4305 Van Munching Hall • College Park, MD 20742 e-mail: [email protected] tel (m): (773) 809-4584 Academic Appointments Visiting Associate Professor in DOIT August 2019 – Robert H. Smith School of Business, University of Maryland, College, Park, MD Associate Professor (with tenure) of Information Systems, June 2016 – Desautels Faculty of Management, McGill University, Montreal, QC Assistant Professor of Information Systems, July 2009 – May 2016 Desautels Faculty of Management, McGill University, Montreal, QC Research and Teaching Assistant, Paul Merage School of Business, 2003 – 2009 University of California, Irvine, California [Maternity Leave: February – July 2017; July 2018 – December 2018] Education University of California, Irvine Irvine, CA Paul Merage School of Business June 2009 Ph.D. in Management, Information Systems University of Southern California Los Angeles, CA Marshall School of Business, May 2001 BS in Business Administration, Information Systems and Finance Research Interests My program of research examines digital platforms—different types of platforms, IT-enabled features on these platforms, and social activity on these platforms—and how they motivate user participation, interaction, consumption, and payment in in the context of online music and online dating. My teaching at all levels—from undergraduate to executive, my service to the IS and community, and industry talks have stemmed from the expertise I have developed through my research, and in particular my research in the contexts of digital music and online dating. My work thus far has enabled new understandings of how information technology can influence human behavior, shape social interactions, and impact organizations that have been digitally disrupted. Research, Scholarship, and Professional Activity Accepted/Published Journal Articles: 1. Vedel, I., J. Ramaprasad, L. Lapointe. 2019. Social Media Strategies for Health Promotion by Non- Profit Organizations. (Accepted, Journal of Medical Internet Research.) Page 1 of 15 2. Jung, J., R. Bapna, J. Ramaprasad, A. Umyarov. 2019. Love Unshackled: The Causal Effect of Mobile Application Adoption on Online Dating Behavior. Management Information Systems Quarterly, 43(1), 47-72 3. Rishika, R., J. Ramaprasad. 2019. The Effect of Asymmetric Social Ties on Online Contribution: The Role of Tie Strength and Homophily. Management Science. 65(7), 2947-3448 4. Bapna, R., J. Ramaprasad, A. Umyarov. 2018. Monetizing Freemium Communities: Does Paying for Premium Increase Social engagement? Management Information Systems Quarterly, 42(3), 719-735 5. Dewan, S., I. Ho, J. Ramaprasad. 2017. Popularity or Proximity: Characterizing the Nature of Social Influence in an Online Community. Information Systems Research, 28(1), 117-136. 6. Bapna, R., J. Ramaprasad, G. Shmueli, A. Umyarov. 2016. One Way Mirrors in Online Dating: evidence from a Randomized Field experiment. Management Science, 62(11), 3100-3122. 7. Dewan, S., J. Ramaprasad. 2014. Social Media, Traditional Media, and Music Sales. Management Information Systems Quarterly, 38(1), January, pp 101-121. 8. Lapointe, L., J. Ramaprasad, I. Vedel. 2014. Creating Health Awareness: A Social Media Enabled Collaboration. Health and Technology, 4(1) May, 43-57. DOI: 0.1007/s12553-013-0068-1. 9. Dewan, S., J. Ramaprasad. 2012. Music Blogging, Online Sampling, and the Long Tail. Information Systems Research, 23(3) September, 1056-1067. Manuscripts under review: 1. Lee, K, Q. Jin, A. Animesh, J. Ramaprasad. Are ride-hailing platforms sustainable? Impact of Uber on Public Transportation and Traffic Congestion. (Second Round, Management Information Systems Quarterly). 2. Bassellier, G., J. Ramaprasad. 2018. Impact of Price Anchoring on Consumers Payment for Digital Goods. (Major Revision, Information Systems Research). Manuscripts in preparation for re-submission: 3. Bapna, R., P. Majumdar, J. Ramaprasad, A. Umyarov. 2019. Who thinks you’re hot? Information Revelation in Online Dating: A Randomized Field Experiment. (Major Revision, Management Science) Manuscripts in preparation for submission: 1. Rottner, R., J. Ramaprasad, E. Leibel, B. Davis. Changing seas: Institutions, ecology, and indigenous organizing in South India's coastal communities 2. Bassellier, B., Oppong-Tawiah, D., J. Ramaprasad. 2018. Leadership and Contribution Behavior in Online Communities: Evidence from a Regression Discontinuity Design. 3. Mejia, J., J. Ramaprasad. 2018. Information Asymmetry and Bias in Fact-Check Platforms. 4. Yu, Y., A. Pinsonneault, J. Ramaprasad. 2019. engagement on Digital Platforms: A Theoretical Perspective. 5. Bassellier, G., J. Ramaprasad. 2018. The Role of "Social" in Music: The Impact of Social Anchoring, Social Rewards, and Social Causes on Willingness-to-Pay 6. Oppong-Tawiah, D., G. Bassellier, J. Ramaprasad. 2016. Social Connectedness and Leadership in Online Communities. 7. Bassellier, G., Oppong-Tawiah, D., J. Ramaprasad. 2016. Converting Pirates through Participative Pricing Schemes for Digital Goods: exploring Pay What You Want and Persuasive Computing in Online Music. 8. Krastel, Z, G. Bassellier J. Ramaprasad. 2016. Why Do We Connect? A Model of Social Features on Digital Content Websites. 9. Burtch, G., J. Ramaprasad. 2018. Assessing and Quantifying Network effects in an Online Dating Site. Page 2 of 15 Other Publications: 1. Ramaprasad, J. 2014. Freemium Uncovered. ISB Insight. (2:1), April-June 2014, pp. 9-13 (based on work with Ravi Bapna, Akhmed Umyarov, and Galit Shmueli). Invited Talks: 1. Rotterdam School of Management, erasmus University. April 14, 2020. Paper TBD. 2. University of Maryland, College Park, MD. April 5, 2019. “Impact of Price Anchoring on Consumers Payment for Digital Goods” (joint work with Geneviève Bassellier). 3. University of Texas, Dallas, Dallas, TX. March 29, 2019. Presented “Impact of Price Anchoring on Consumers Payment for Digital Goods” (joint work with Geneviève Bassellier). 4. HEC Paris, Paris, France. March 8, 2019. Presented “Impact of Price Anchoring on Consumers Payment for Digital Goods” (joint work with Geneviève Bassellier). 5. Queen’s University, Kingston, ON. February 8, 2019. Presented “Impact of Price Anchoring on Consumers Payment for Digital Goods” (joint work with Geneviève Bassellier). 6. University of Arizona, Tempe, AZ. February 9, 2018. Presented “Impact of Price Anchoring on Consumers Payment for Digital Goods” (joint work with Geneviève Bassellier). 7. University of British Columbia, Vancouver, BC. January 19, 2018. Presented “Impact of Price Anchoring on Consumers Payment for Digital Goods” (joint work with Geneviève Bassellier). 8. University of Minnesota, Minneapolis, MN. December 6, 2017. Presented “Impact of Price Anchoring on Consumers Payment for Digital Goods” (joint work with Geneviève Bassellier). 9. Temple University, Philadelphia, PA. December 1, 2017. Presented “Impact of Price Anchoring on Consumers Payment for Digital Goods” (joint work with Geneviève Bassellier). 10. University of Illinois Chicago, Chicago, IL. February 6, 2015. Presented “One Way Mirrors in Online Dating: Evidence from a Randomized Field Experiment” (joint work with Ravi Bapna, Galit Shmueli, Akhmed Umyarov). 11. Purdue University, West Lafayette, IN. March 5, 2014. Presented “One Way Mirrors in Online Dating: Evidence from a Randomized Field Experiment” (joint work with Ravi Bapna, Galit Shmueli, Akhmed Umyarov). 12. IE Business School, Madrid, Spain, June 5, 2013. Presented “One Way Mirrors in Online Dating: Evidence from a Randomized Field Experiment” (joint work with Ravi Bapna, Galit Shmueli, Akhmed Umyarov). 13. Carnegie Mellon University, Heinz College, March 25, 2013. Presented “One Way Mirrors in Online Dating: Evidence from a Randomized Field Experiment” (joint work with Ravi Bapna, Galit Shmueli, Akhmed Umyarov). Page 3 of 15 14. Michigan State University’s eli Broad College of Business, January 11, 2013. Presented “One Way Mirrors in Online Dating: Evidence from a Randomized Field Experiment” (joint work with Ravi Bapna, Galit Shmueli, Akhmed Umyarov). 15. SOBACO Speaker Series, University of Minnesota, November 15, 2012. Presented “Music, Media, and Money: Drivers of Consumption in a Digital World” (a synthesis of my work on the music industry with various co-authors: Sanjeev Dewan, Rishika Ramkumar, Geneviève Bassellier, and Remi Desmeules). 16. Purdue University’s Krannert School of Management MIS Research Workshop. April 27, 2012. Presented “Can Social Come to the Rescue? Monetizing Music in the World of Free” (joint work with Geneviève Bassellier and Remi Desmeules). 17. New York University’s Stern School of Business IS Research Seminar Series. November 10, 2011. Presented “Social Media, Traditional Media, and Music Sales: A PVAR Approach” (joint work with Sanjeev Dewan). 18. University of Minnesota’s Carlson School of Management MIS Workshop. April 15, 2011. Presented “Social Media, Traditional Media, and Music Sales: A PVAR Approach” (joint work with Sanjeev Dewan). Conference Presentations (Note: presentations by co-authors marked with an *): 1. Search Frictions, Sorting and Matching in Two-Sided Markets (with Hyesung Yoo, Song Yao, and Ravi Bapna). Workshop on Information Systems and Economics 2019, December 19-20, 2019. Munich, Germany.* 2. Engagement on Digital Platforms: A Theoretical Perspective (with Yinan Yu). International Conference on Information Systems 2019, December 15-18, 2019. Munich, Germany. 3. Heterogeneous
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