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Merkur.Lu News Entreprises & Économie www.merkur.lu News Entreprises & Économie MERKURMagazine de la Chambre de Commerce du Luxembourg Mai | Juin 2016 4 € Logistique Toujours plus vite, toujours plus loin CMD.hosting Des opérations virtuelles en toute sécurité CMD.desktop Accédez à votre CMD.mail environnement de travail Des solutions simples et partout, à tout moment efficaces au meilleur tarif CMD.box CMD.services CMD.phone Avoir accès à ses fichiers Pour vous guider dans vos besoins Être toujours accessible partout, à tout moment IT & télécommunication avec un seul numéro EuroCloud Awards 2016 Votre interlocuteur unique pour tous vos services IT et télécommunication. Best Cloud Services provided by Start-Up www.cmd.solutions ÉDITO MERKUR Mai | Juin 2016 ÉDITO 1,1 MILLION D’HABITANTS elon les derniers chiffres du Statec, le part d’une hypothèse de dette publique ten- lion d’habitants signifierait qu’en matière S Grand-Duché compte actuellement dant vers 60 % du PIB pour établir l’OMT de densité de population le Luxembourg pas- 576.200 habitants, dont presque 47 % de du Luxembourg à -0,5 %, alors que le gou- serait d’actuellement 200 habitants / km2 à citoyens étrangers. En annonçant le 27 avril vernement a annoncé viser un objectif de quelque 400 habitants / km2. Les défis en dernier qu’il allait porter son « objectif bud- 30 %. Selon les calculs du Conseil national matière d’aménagement du territoire, gétaire à moyen terme » (OMT) de 0,5 % à des finances publiques, l’OMT du Luxem- d’adaptation du système d’éducation (la -0,5 % du PIB, le gouvernement a implicite- bourg devrait être au minimum de 0,25 % majorité des habitants serait alors d’origine ment fait savoir qu’il misait sur une crois- afin de pouvoir prétendre atteindre à l’ho- étrangère), de logement, d’intégration sociale, sance forte et continue de la population pour rizon 2060 cet objectif de 30 % du PIB en d’assurance-santé, de transport et de mobi- garantir la viabilité de ses finances publiques matière de dette publique. lité en découlant seraient gigantesques. Sans et respecter les règles de bonne gouvernance On peut donc s’étonner que le gouver- parler de la question de la représentation budgétaire prévues par le Traité européen sur nement ait de si bon gré accepté la propo- démocratique d’un pan désormais majori- la stabilité, la coordination et la gouvernance sition de la Commission à revoir son OMT taire des citoyens du pays, qui ne pourrait et la législation nationale en découlant. vers le bas. Car en acceptant un OMT de plus être éludée. Après la baisse progressive des ambitions de consolidation du gouvernement – l’effort d’assainissement de 1,5 milliard d’euros d’ici Les défis en matière d’aménagement du territoire, 2018 inscrit dans le programme gouverne- mental de fin 2013 avait déjà été réduit à d’adaptation du système d’éducation, de logement, 874 millions d’euros d’ici 2020 (desquels il d’intégration sociale, d’assurance-santé, de faut encore déduire quelque 110 millions d’impôt d’équilibrage budgétaire tempo- transport et de mobilité seraient gigantesques. raire) dans son programme de stabilité et de croissance 2016-2020 –, l’on est en droit de s’interroger sur les raisons de ce nouveau revirement de politique budgétaire, un revi- Cette adaptation est licite puisqu’auto- -0,5 % du PIB, le gouvernement accepterait rement qui semble faire fi des principes de risée par la Commission européenne qui non seulement de tendre implicitement vers prudence, de durabilité et de responsabilité concède au Luxembourg une marge de une dette publique de 60 % du PIB, mais intergénérationnelle. Aurait-il été tout à fait manœuvre accrue pour la fixation de son accepterait aussi ouvertement le scénario inconcevable d’utiliser au moins une partie OMT au vu des projections démographiques d’une augmentation de la population rési- de la marge de manœuvre budgétaire retrou- récentes, une évolution qui lui aurait notam- dente à 1,1 million à l’horizon 2060. Cette vée pour approvisionner davantage le fonds ment permis de réduire le coût du vieillis- décision est d’autant plus étonnante qu’elle souverain intergénérationnel ? La force sym- sement et le risque lié aux pensions. Le mise sur une croissance soutenue mais non bolique d’une telle décision aurait été forte, raisonnement de la Commission est somme soutenable, qui est en contradiction flagrante tout comme elle l’aurait été si le Luxembourg toute simple et d’ordre purement méca- avec l’objectif de développement durable – malgré une relative embellie conjonctu- nique : si la population – et, de manière sous- inscrit dans le programme gouvernemental, relle - avait visé, sinon un excédent, du moins entendue, l’économie et le marché du voire même avec les ambitions affichées en un équilibre en termes d’« objectif budgé- travail du Luxembourg – continue à croître matière de promotion d’une économie cir- taire à moyen terme ». ● au rythme appuyé des dernières années d’ici culaire, une économie qui miserait donc 2060, le pays ne devrait pas rencontrer de davantage sur une croissance intensive basée difficultés budgétaires majeures pour finan- sur des gains de productivité plutôt que sur cer son modèle économique et social actuel. une croissance numérique des facteurs de Patrick Ernzer Il faut cependant savoir que la Commission production. Passer à une nation de 1,1 mil- Rédacteur en chef MERKUR 3 SOMMAIRE MERKUR Mai | Juin 2016 6 - 24 46 - 57 58 - 74 NEWS DOSSIER ÉCONOMIE Entreprises ECONOMY DAY 2016 Plus de 50.000 entreprises créent, innovent, produisent, SEMESTRE EUROPÉEN embauchent, exportent, remportent des contrats, OECD lancent de nouveaux projets… Rendez-vous avec la vie des LES MARCHÉS entreprises du Luxembourg. GERMANOPHONES ET LE LUXEMBOURG CAR INDUSTRY LE CHIFFRE DU MOIS 76 - 78 IDEA AVIS ANNUEL 2016 Quelques doutes subsistent 26 - 44 DIAGNOSTIC NEWS À votre santé ! Institutions 80 - 81 Les chambres professionnelles, MARKET WATCH fédérations, associations, ministères et autres institu- tions négocient, encadrent, forment, contribuent au débat public, organisent des rencontres... Rendez-vous avec leurs LOGISTIQUE : activités. TOUJOURS PLUS VITE, TOUJOURS PLUS LOIN La logistique est un moteur en cours d’achèvement important de l’économie et 135 millions d’euros CHINA européenne et un pilier de d’investissements depuis A huge promising market la politique de diversifi ca- 2013, le pays peut se tar- tion économique luxem- guer de disposer d’une bour geoise. Avec plus de plateforme performante, 100.000 m2 de surfaces intercontinentale et logistiques supplémentaires multimodale. 4 MERKUR SOMMAIRE 82 - 91 92 - 94 102 - 105 106 - 113 GRAND ENTRETIEN START-UP VISITE ENTREPRISE RETOUR EN IMAGES 106 - 107 PHOTO DU MOIS 96 ENTREPRISES LABELLISEES 108 CABO VERDE SEMINAR 110 NICOLAS BUCK JULIEN BRUNEL – KETTERTHILL JOURNÉE DE L’ÉCONOMIE FAIRE DU LUXEMBOURG LE ÉMELINE ALTMEYER EXCELLENTE ANALYSE ! MEILLEUR ENDROIT POUR NUTRI-BAY : ENDURANCE À Les Laboratoires Ketterthill, nés de la fusion 112 - 113 ENTREPRENDRE EN EUROPE TOUTES ÉPREUVES en 2003 des Laboratoires Ketter (créés en 1956) et des Laboratoires Thill (créés ATELIER DIGITAL Nicolas Buck veut insuffler un vent de LUXEMBOURG changement pour doper l’entrepreneuriat en 1946), sont actifs dans l’analyse de luxembourgeois. Promouvoir l’envie biologie médicale. d’apprendre et d’entreprendre, inciter à créer 96 - 101 114 - 115 et soutenir les entrepreneurs pour placer le SUCCESS STORY MIPIM Grand-Duché sur l’échiquier mondial des nations d’entrepreneurs sont les grandes 116 - 117 lignes de sa vision. FORUM SÉCURITÉ- SANTÉ AU TRAVAIL 118 - 119 TRADE MISSION TO LONDON 120 - 121 GOODYEAR LABEL MADE IN PIERRE-ANTOINE LAURENT BEHIND THE WHEEL LUXEMBOURG MUSÉAL : ÉDITEUR DE Founded by the Seiberling brothers, PATRIMOINE the world’s largest tire company took the name of Charles Goodyear, SUSAN WOJCICKI who discovers the vulcanization. 122 - 125 FROM YOUTUBE AGENDA TO OUR TUBE It’s pushing to be the planet’s most powerful broadcaster with the launch of its 130 subscription service. CEO Susan Wojcicki tells why YouTube is no longer just for the kids. CARTE BLANCHE MARC WAGENER SAMIRA MAAOUI POSTER MAÂ OUI !, OBJETS D’ATTENTION MERKUR 5 NEWS ENTREPRISES L’information continue sur www.merkur.lu De Callataÿ Etienne, ORCADIA ASSET sociétale. Les traits distinc- De Bruyne Geert MANAGEMENT tifs d’Orcadia et les valeurs Goossens , Jacky Nouvelle société de qu’elle s’engage à respecter Keusters Patrick gestion de patrimoine s’articulent autour d’une Parjouet Jérémmy Etienne de Callataÿ, Geert De équipe à la compétence Parjouet Evelyne Bruyne, Jacky Goossens et reconnue en private banking, Gramegna Pierre Patrick Keusters se sont qui a pour ambition d’aligner associés pour créer Orcadia ses intérêts sur ceux des Asset Management, une clients. Pour être pleinement nouvelle société de gestion focalisée sur la gestion et le Orcadia Asset Management de patrimoine. Ils ont réuni service à la clientèle, Orcadia Cocottes autour d’eux une équipe a choisi de sous-traiter Brasserie restaurant Lion d’Or expérimentée, conciliant auprès de partenaires répu- performance, gestion du tés dans leurs domaines risque, proximité et plus- respectifs les questions OUVERTURE saison, issus de l’agriculture biolo- value sociétale. juridiques, informatiques Une troisième « Cocottes » gique, de circuits courts ou d’arti- L’offre d’Orcadia est nova- et d’audit. Début avril, au au Limpertsberg sans et petits producteurs, avec un trice. Tout en proposant à terme d’un processus au Cocottes, c’est une idée simple mais esprit de partage et la passion des une clientèle privée et à des calendrier soutenu, le volontaire : celle de proposer des bonnes choses. Un concept décliné institutions les services de ministre des Finances produits sains, frais, variés et maintenant au Glacis, avec l’ouver- gestion discrétionnaire et de Pierre Gramegna a donné authentiques, à déguster sur place ture d’une troisième enseigne de gestion conseil, ainsi qu’une son agrément.
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