Live Video Streaming: the Next Byod for the Enteprise

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LIVE VIDEO STREAMING: THE NEXT BYOD FOR THE ENTEPRISE

A Frost & Sullivan White Paper

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50 Years of Growth, Innovation and Leadership Frost & Sullivan

Live Video Streaming Crashes the Enterprise Video Party...... 3

Growth of Enterprise Video Streaming ...... 3

Enterprise Video Growth Drivers...... 5

The Modern Workplace and the Rise of the “Visual” Workforce ...... 6

Roadblocks to Enterprise-Wide EVP Deployments...... 9

Technology to the Rescue ...... 9

VBrick Case Study: Leading US Medical Treatment and Research Facility...... 11

The Last Word...... 13

TABLE OF CONTENTS Live Video Streaming: The Next BYOD For The Enteprise

LIVE VIDEO STREAMING CRASHES dynamics, the growing number of millennials in THE ENTERPRISE VIDEO PARTY the workforce, and the increasing instances of Live streaming seems to be all over the news these telecommuting, the importance of using this engagement days. From Facebook Live to YouTube Live, all it takes technique to attract, train, and retain talent cannot is a smartphone to broadcast a live message to the be overstated. world. Like smartphones before it, live streaming is Enterprise video enables large companies that have the latest consumer technology making its way into employees distributed across multiple geographies and the workplace—whether the workplace is ready or time zones to truly function as global organizations that not—and the early, colorful examples of it are making can work and communicate seamlessly. Enterprise video headlines. Business leaders, from the CEO to marketing platforms are employed to conduct all-hands meetings to IT to network operations, are beginning to realize and CEO town halls, make recruitment and onboarding live video streaming’s power to dramatically impact processes more effective, facilitate knowledge brand, reputation, mission-critical applications, and management, drive continuous learning opportunities, network infrastructure. deliver compliance and sales trainings, and power enterprise-wide exchange of ideas. Overwhelmingly, In this whitepaper, we will take a look at the current video is also the preferred means of communication trends that show how live streaming video changes with external stakeholders such as suppliers, partners, the workplace and what successful companies are shareholders, and existing and prospective customers, doing to embrace its potential to galvanize employee driving digital marketing efforts and investor relations. commitment and to inspire global workforces with a common shared culture and purpose. Consequently, video has become the fastest growing content type within the enterprise, with a typical GROWTH OF ENTERPRISE VIDEO employee watching over eight hours of work-related STREAMING video content per month. Before the live streaming boom, the enterprise video streaming train was already rolling with its Frost & Sullivan research routinely finds that large growing adoption in enterprises of all sizes across the enterprises produce more video than media and world. Before enterprise streaming video, corporate entertainment organizations. communications were marked with a certain sameness. Mostly static and bland in nature, they lacked originality For instance, we found that a global fast moving and despite their best efforts, offered limited scope for consumer goods (FMCG) company produced well innovation and engagement. Video, which is multi-faceted over 25,000 hours of video in 2015. During the same in its nature, adds a personal dimension and a time period, all of Hollywood combined released 300 much-needed touch of authenticity to everyday titles amounting to a total of between 600 and 900 enterprise communications. hours of video. This also validates Cisco’s 2016 Visual Video has allowed employees to infuse their own Networking Index, which finds that the increased particular brand of distinction to engage and captivate adoption of advanced video communications by their audiences through interesting and interactive enterprises is expected to cause business IP traffic to presentation formats. With changing workplace double between 2015 and 2020.

Increased Adoption of Enterprise Advanced Video Communications

Advanced enterprise video communications is expected to cause business IP traffic to double between 2015 and 2020.

Source: Frost & Sullivan

This phenomenal growth in enterprise video is driven companies that were historically focused on media and by the adoption of both live and on-demand enterprise entertainment clients are increasingly exploring the video by SMBs and large enterprises alike. These enterprise opportunity. organizations are looking to better communicate, According to Frost & Sullivan’s analysis, the total collaborate, educate, and sell while shortening addressable market for enterprise video time-to-market, driving down costs, enhancing customer service, improving brand recognition, and growing the solutions in 2016 stands at a whopping top-line. Inside these organizations, enterprise video $13.98 billion USD, which includes publicly usage is fueled not only from corporate communications, listed enterprises and SMBs. HR, sales, and learning and development teams that leverage Enterprise Video Platforms (EVPs) to create The fact that only a meager 2.4% of this total market is and distribute content to internal stakeholders. Video is currently being served is an indicator of the tremendous also utilized by marketers and PR teams to fuel the Web potential of the enterprise video market in the years properties of such enterprises, increase brand awareness to come. through public relations campaigns, educate the target As video in the context of the enterprise is quickly gaining market through webinars, and to aid the sales process popularity, enterprise video solutions, in some form, have through product videos. Every multinational company and become a table-stakes requirement and IT departments an increasing number of SMBs have reorganized their IT are getting better at measuring the quantitative and priorities to include enterprise video. Not surprisingly, qualitative return on investment (ROI) realized from the market for EVPs is growing at an impressive CAGR of solution deployments. Enterprise video initiatives close to 20% through to 2023. continue to prove their worth and are increasingly a prominent reason behind improving productivity, driving cost, and Recognizing the enterprise video opportunity and its saving time, and creating a more agile and engaged workforce. potential over the next decade, online video platform

In this paper, we will examine the reasons behind the Across every major industry vertical, enterprise continuous and rapid growth of enterprise video and how video continues to become more pervasively used. the live video streaming boom will significantly accelerate According to Frost & Sullivan research, financial its growth. We will also discuss the value of an enterprise-wide services firms account for close to 15% of total video strategy and the critical role of an end-to-end EVP market revenue and form the largest vertical for harnessing video’s potential and avoiding its often adopters of enterprise video solutions. In this heavily unanticipated pitfalls. regulated sector (major commercial banks, insurance companies, investment banks, brokerage firms, mutual ENTERPRISE VIDEO GROWTH funds, and buyer-side institutions), compliance training DRIVERS requirements drive large amounts of enterprise video Frost & Sullivan defines an EVP as a complete end-to-end usage. Business and technology services firms and solution that enables enterprises to ingest, transcode, store, healthcare organizations follow in the second and manage, protect, and publish both live and on-demand video third spot. In the healthcare industry, video in surgical for internal use. By definition, we do not include the use of suites and hospital rooms is used to enhance training video by marketing departments for B2C communications, and knowledge-sharing initiatives. At mid-sized fully managed webcasting service offerings, lecture capture and large businesses and technology services firms, solutions used by educational institutions, or solutions enterprise video drives corporate communication, employed by the media and entertainment industry where training, and employee town halls. Lifesciences video is directly tied to monetization and revenue. companies utilize video to collaborate on clinical Accounting for more than two-thirds of market revenue, large development, trials, and drug commercialization. enterprises (especially those headquartered in North America EVP deployments are also becoming increasingly and Western Europe) lead the way for enterprise video adoption. common in industries undergoing financial downturns However, their share of the pie has been declining over or those witnessing consolidation. Enterprise video the past two years with SMB deployments of enterprise is considered an important medium which leadership video quickly gaining momentum. For SMBs that have to uses to disseminate a unified corporate message and function in stringent regulatory environments, the need delivers time-sensitive crisis communications in the for compliance training and collaboration across two-to-three event of a merger or acquisition. dispersed office locations drives the adoption of EVP solutions. In sectors like manufacturing, where employee churn At the same time, few members of the vendor community is a critical challenge, enterprise video solutions help tailor scalable offerings at attractive price points resulting in bring new hires up to speed by delivering training uptick in demand. In just two years (2013 to 2015), the market and onboarding from the right subject matter share of EVP deployments in SMBs increased from 12% to a 30%.

Top Verticals Adopting Enterprise Video Solutions and How They are Used

Business and Technology Pharma and Top Verticals Financial Services Services Healthcare Lifesciences Government Manufacturing Retail Adopting Enterprise Video Solutions

How Enterprise Crisis Corporate Roundtable Sales Product/Service Video is Used for Employee Meetings Communications Communications Training Initiatives Discussions Enablement Updates Above Verticals

Source: Frost & Sullivan

experts despite the distances between various owners of multiple mobile devices, millenials overtook outfits. This creates a well-trained workforce, Generation X to form the largest segment of the decreases downtime, and eliminates travel-related country’s workforce, according to a study from Pew expenses. For multi-location retail companies, video Research. By 2025, Frost & Sullivan expects that the snippets about products are often a great way to millennials will make up more than 75% of the drive a competitive edge and influence the customer American workforce. decision-making process. This translates directly into The BYOD phenomenon is here to stay and top-line revenue. continues to evolve. Overwhelming numbers of IT decision-makers and managers believe that they THE MODERN WORKPLACE AND THE would be at a competitive disadvantage if they failed RISE OF THE “VISUAL” WORKFORCE to embrace the BYOD trend. According to Cisco, The modern workplace has evolved significantly 90% of US employees are using their personal thanks to three salient trends: the rapid influx of smartphones for work purposes. According to millennials into the workplace, the telecommuting Frost & Sullivan’s research, approximately 70% of workforce, and the Bring Your Own Device (BYOD) boom.

By 2025, Millennials Will Form More than 75% of the American Workforce.

Source: Frost & Sullivan

Upon a closer look at the global workforce, the organizations in the United States tolerate or traditionalists (age 65 to 88), who are characterized by embrace BYOD activity. That figure is expected their loyalty, stability, and attention to detail, are quickly to grow to 78% by 2018. Increasingly, companies disappearing. Baby boomers (age 46 to 64), are rapidly will look to save on the currently high device and reaching retirement age. Millennials or Gen Z-ers plan costs by no longer providing devices to their (age 18-34) make up more than a third of the population in employees, making BYOD a requirement rather the United States. Typically technologically savvy and than a nice-to-have. Every one of those BYOD

devices holds the potential to become a live In order to be technologically ready and video streaming source. future-proofed to meet the needs of the workplace of tomorrow, solutions that power video Similarly, as technology continues to improve, communications while managing, curating, and workplace flexibility and the ability to work remote protecting these video assets in which the will become less of a privilege granted to a few organizations’ branded intellectual property resides employees and more commonplace. According will no longer be a luxury. It will be a staple, to a 2015 Gallup workplace survey, the number must-have tool in the arsenal of leadership, of employees who at some point in their career management, employees, and other corporate worked remote has grown by 300% in the communicators. last 20 years.

Three Trends that are Shifting Workplace Dynamics to an Increasingly “Visual” Workforce

A younger workforce A more connected workforce An increasingly dispersed and telecommuting workforce

Source: Frost & Sullivan

These three underpinning trends are making for a The growing use of live streaming video striking shift in workplace dynamics, creating a further fuels these trends, creating new and younger, more dispersed yet more connected and unique challenges not encountered when using increasingly visual workforce. It has consequently traditional recorded videos, video conferencing, brought video to the forefront of communication and web conferencing. Live video streaming can initiatives. According to a vendor survey, dramatically impact the finite bandwidth available on corporate networks, with a worst-case 44% of executives somewhat or strongly agree scenario of thousands of employees each trying to pull down their own stream at the same time. that video is going to be the de facto form of communication in their organization for the next five years.

Consumer vs. Enterprise Live Streaming Platforms

Quality Audience Security Good Enough vs. TV-Quality Everyone vs. Authorized Viewers Open vs. Protected

Bandwidth Control Public vs. Corporate Internet vs. Company WAN Public Internet Corporate Internal Bandwidth Bandwidth

Source: Frost & Sullivan

So while consumer live streaming platforms are driving public facing video upholds the company’s brand and reputation. demand in the enterprise, those platforms do not address the Beyond technology, companies also need social media policies very specific requirements of video in the enterprise. VBrick that cover employee live streaming. This is especially true at addresses just a few of those requirements in a recent company locations or events where confidential information blog article: may be unintentionally included in a shot.

• Consumer live streaming platforms deliver ‘good enough’ Employee engagement is one of the core priorities of C-suite video quality; enterprise platform customers demand executives. According to Frost & Sullivan’s demand analysis, TV-quality broadcasts younger employees view the traditional document-driven, • Consumer live streaming platforms broadcast to the world; newsletter model of corporate communications as “too drab” enterprise live streaming platforms broadcast only to and “almost seeming mass-produced.” Simultaneously, the authorized viewers lines between the consumer and enterprise spaces are quickly • Consumer platforms don’t offer secure streaming; secure blurring. Video is an integral part of the average employee’s streaming is essential with enterprise platforms parallel life outside of work. According to the latest numbers, • Consumer platforms use unlimited Internet bandwidth; enterprise platforms use corporate networks with 300 hours of video are uploaded to YouTube limited bandwidth • Consumer platforms invite the world to comment and every minute and over 3.25 billion hours video share; enterprise platforms require tight controls over are being watched through the website and app conversational tools every month. Also, unlike consumer streaming video sites, business solutions More than half of this video is consumed on a mobile device. need to provide the controls, security, and quality that enable This trend has percolated into enterprises and high-quality a company to keep information confidential and ensure that video that is available anytime, anywhere, and on any device

is coming to be expected as a means of communication and organizations mature in their use of video, their patience to engagement. While traditional documents will continue to deal with multiple vendors to solve different parts of the same have their place in enterprise communications, they do take problem is swiftly declining. Both vendors and customers are longer to compile, finalize, and be approved by all parties. Also, gravitating towards comprehensive platforms that can be the measurement of engagement is next to impossible with deployed in a flexible manner (hybrid cloud/on-premises) and a text-based document. Therefore, in order to respond more can be a one-stop shop for an enterprise’s video needs. effectively to the challenges of an “attention economy,” and For instance, an organization’s first enterprise-wide capture the attention of a more technology- and social-media introduction to video was often via video and web savvy workforce, employers look to video to deliver engaging conferencing deployments. Thus, vast amounts of content. The growth in demand for video within the enterprise enterprise intellectual property still resides in video and is helping drive solution uptick and grow market revenues. web conferencing solutions such as Cisco WebEx, Citrix’s GoToMeeting, Adobe Connect, and BlueJeans. Because of ROADBLOCKS TO ENTERPRISE-WIDE EVP DEPLOYMENTS inadequate search and discovery tools, it is cumbersome to The enterprise network continues to be the biggest challenge find and access the recorded and archived content. Enterprise that needs to be overcome to successfully deliver high-quality video vendors are solving this problem by integrating with video inside and outside the firewall, whether on a company conferencing solutions to enable organizations to ingest, or personal device, and whether on the enterprise premises transcode, organize, and leverage video assets from or to a telecommuting employee. As video communications multiple sources. become the norm, some enterprises are upgrading their TECHNOLOGY TO THE RESCUE networks to support growing video traffic. Ensuring that In the early stages of their video journeys, large companies networks can support live webcasts in a secure, scalable, and chose to only live-webcast their most high-profile events. This reliable manner is key to an engaging experience. typically happened annually or semi-annually. IT departments As enterprise video has evolved in its use cases over the years, or the CIO’s office identified vendors who offered webcasting many organizations have accrued multiple video solutions that in a fully managed manner, where the professional services each operate in its own silo. These include online video would make up a large chunk of the invoice. Because of platforms for external stakeholders, managed services the high price tag of this endeavor, enterprise video was offerings for webinars, enterprise YouTubes, lecture considered generally inaccessible to the average employee and capture solutions, and video conferencing systems. As even senior management.

However, as globalization has taken hold, workplace end-to-end enterprise video platforms that enable dynamics have shifted and economic downturns gave way employees to capture, stream, deliver, and manage live to the careful evaluation of travel-related expenditures. webcasts and on-demand video content on a branded Because of this, the market has evolved and a vibrant portal are a great step in this direction. These solutions, ecosystem of vendors and has emerged in response to complete with a mobile strategy, aim to provide a growing enterprise video needs. A variety of point comprehensive platform and address all forms of solutions, webcasting services, and webinar and enterprise inward-facing enterprise communications. Adaptive bitrate YouTube-type solutions are available depending on the streaming becomes critical as users attempt to access the enterprise and SMB customers’ requirements and their portal from a variety of environments. capabilities to deploy video. The rise of cloud- and SaaS-based enterprise video Many larger companies have, at some point, chosen to go solutions brought with it monthly subscription fee-based the homegrown or do-it-yourself (DIY) route. Through pricing models. These models have become the go-to this method, they task their in-house IT departments for most enterprise customers who do not want to with leveraging existing investments in infrastructure and spend large sums of money to put together on-premises equipment and purchasing necessary pieces to architect solutions. Cloud native solutions are also a popular their own enterprise video solution. Frost & Sullivan’s choice to reach remote locations, small offices, and SMBs research shows that such an approach requires significant that want to avoid making a significant infrastructure investment over time, until the Total Cost of Ownership investment. Increasingly, vendors are focusing on the (TCO) becomes overwhelmingly high to maintain. business user and the widely proliferating content-creation use case to design self-service webcasting solutions that While live webcasts are important in delivering certain can be utilized to go live in a few clicks. types of information, time-shifting employees will need to record live content for later viewing on an array of mobile Live video streaming’s emergence extends this trend, devices of their choosing. Purpose-built, modular, driving a new level of technology scale and performance

that older solutions are architecturally incapable of and managing all forms of video assets such as those from delivering. Live streaming video taxes corporate networks video conferencing and unified communications solutions. and other infrastructure in a way that the occasional Organizing these assets and making them findable and video-on-demand viewing does not. Consider the load reusable is becoming critical as compliance and corporate that 10,000 simultaneous users, all trying to log into a governance mandates need to be met. These issues, as well webcast within about a five-minute time span, places on as the need for much more effective collaboration and network, web, and database systems. Live streaming will be workflow efficiency, have led to improvements in search, a powerful catalyst for organizations to evaluate cloud and discovery, and recommendation and are quickly becoming SaaS services due to their unparalleled ability to expand a functional priority as is the ability to leverage analytics. elastically with virtually unlimited scalability. Engagement and QoS analytics are helping enterprise video users gather information and insight about Live video streaming also forces the traffic across the viewership trends and tailor more effective presentations. corporate WAN at a scale and level well beyond video on demand, forcing companies to either upgrade their Thanks to a flourishing vendor landscape, enterprises network infrastructure or to find enterprise video have now stepped up from the conversational experience platforms that help them optimize existing resources and provided by video conferencing tools to scalable, branded, bandwidth—whether at company headquarters or the and interactive webcasts with better analytics and reporting smallest branch office. Furthermore, with this level of live capabilities. These are some of the key reasons why Frost & streaming occurring, companies will increasingly need to Sullivan research finds that the market for enterprise video control and monitor all aspects of their video network platforms will triple in revenues by 2021. distribution infrastructure to ensure that every end user None of this is a leap-of-faith. Let us now discuss a real example of is getting an ideal experience – instead of putting in a a company that struggled with some of the challenges discussed trouble ticket or call to a third-party provider. Efficient so far in this paper and analyze how it was able to effectively enterprise video distribution will rely on concepts like overcome them by leveraging an enterprise video solution. mesh distribution, intelligent content pre-positioning, zone logic, and intelligent edge caching. These capabilities will VBRICK CASE STUDY: LEADING US MEDICAL become the baseline for the efficient delivery of live video TREATMENT AND RESEARCH FACILITY streaming across limited network resources. Challenge As companies leave behind piecemeal approaches A top US medical treatment and research facility to enterprise video and gravitate towards a more wanted to increase its use of video to improve internal comprehensive, forward-looking, and cost-effective communications, to attract new patients researching enterprise-wide video adoption view, integration with treatment options online, and to communicate and other widely used enterprise solutions will become collaborate with its research partners worldwide. critical to streamlining workflows, reducing redundancies, Its goal was to replace its existing on-premise, server- and driving productivity. Integration with enterprise social based video systems because of its extensive upkeep media platforms will help spread the word and drive requirements and an unsatisfactory end-user experience. engagement, while integration with marketing automation Software upgrades, hardware swaps, patches, updates, solutions and learning management systems will make and maintaining high availability and system redundancy digital marketing and corporate learning initiatives drained staff resources and diverted them from strategic more effective. technology initiatives. Also, as video becomes a first-class citizen in enterprise Additionally, the company needed to make video available to systems, it has spawned a growing need for a centralized busy doctors during off hours, when they were likely using repository that is capable of archiving, ingesting, indexing, mobile devices. It needed a globally scalable video hosting

solution that could reach patients and partners worldwide, but Akamai integration and secure encryption. its costly hosting service charges were spiraling out of control. Realizing the power of video to connect with new Video adoption was also lagging on its old system; the interface patients, the IT team uses the same instance of Rev to was showing its age and required users to go to a separate, serve and host videos on the company’s website that mobile-friendly site when accessing content from mobile devices.

Solution

Rev Enterprise Video Platform

This company chose VBrick Rev for its ability to meet showcase medical professionals, advanced treatment its internal and external live and on-demand video options, and the facility’s patient-focused culture for those requirements. Rev provides a single instance that the researching options online. The IT team also supports live customer segments on the back end for all of their webinars, inviting global audiences to hear about state-of- populations: researchers, patients, the public, patients, and the-art research findings from its medical staff. internal staff. Additionally, the IT team was also able to give busy For internal communications, Rev met the company’s doctors and researchers the ability to use video requirements for a broadcast-quality live webcasting conferencing end points to capture and record staff and platform that the CEO uses to stay in touch with medical training. This was then made available through employees spread out across 15 offices, despite having Rev’s intuitive, modern portal using roles to appropriately limited bandwidth (particularly at the smaller sites). Rev‘s segment content for different audiences. The simple built-in enterprise content delivery network solves the workflow enables end users to easily create content, as bandwidth challenge, ensuring that content is delivered to opposed to the previous lengthy and complex method end users at the edge, closest to their location, and in the of assembling a camera crew, video studio, and data rate and format appropriate for their device. production resources.

As a cloud platform, Rev takes the constant format, Results browser, and technology updates off the IT team’s plate Today, executives, researchers, and trainers use VC to ensure the webcasts are viewable on the devices of end points to record and publish. They can also add employees, staff, and doctors. Once integrated with the supplemental materials (e.g., slides, PDFs, and documents) organization’s Active Directory service, IT is also assured and can track exactly who has viewed their videos that all viewers are authenticated prior to access—even along with how long videos were watched. End users when they are outside the corporate WAN—via can comment and rate each video so that the

most popular videos are readily apparent. Training and continuing medical education is now offered to busy staff online via the Rev portal, where all activity End user adoption has soared because staff and patients can be tracked and metrics are kept to measure team can experience videos in the Rev portal through a fresh, usage and engagement. The time to create informal and updated experience that mirrors popular consumer video formal training materials has also been greatly reduced websites. Their experience is further enhanced behind because subject matter experts can use room-based video the scenes, as Rev’s cloud platform ensures they can view cameras to stream live or to record and publish videos to video even when they change or upgrade devices. The the Rev portal. IT team also has the assurance that they’ve invested in a modern platform that will continue to adapt and evolve in Additionally, the facility is able to instantly comfort the future—in the first year alone, Rev has already added patients seeking treatment and convey the organization’s more than 100 features. personalized and caring approach using video on their website. Traffic on the company’s Web site has increased The benefits to the team have been extensive. For 20%, with video being among the most popular paths example, the IT team is out of the business of managing, and average site visits doubling in length. All of this has maintaining, upgrading, and backing up their on-premise happened while substantially reducing website video system, trusting the Rev cloud to stay abreast of hosting costs by thousands of dollars each month. technology changes. As a result, the team has been reallocated to strategic technology initiatives that can help THE LAST WORD the facility with its core mission: treating and As employees and other enterprise stakeholders voraciously curing patients. consume video in their lives outside of work, the demand for Likewise, the CEO and other executives regularly host and the role of engaging and compelling live and recorded video live, interactive webcasts to keep their staff motivated in shaping enterprise communications continues to rise. In such and engaged, spending time they use to spend traveling a quickly changing, younger, more dispersed, and increasingly between locations on the patient care that is their passion. visual workplace, it becomes that much more critical to get your By sharing a single message to everyone at the same enterprise-wide video strategy right. Finding a cloud native, EVP time, message consistency and accuracy has improved partner capable of managing and delivering live and on-demand and enhanced the company culture. Employees are now video across the organization will be important to optimally confident that no one is ahead of them on the addressing the needs of tomorrow’s workplace. information chain. Before you set this paper aside, read the following statements to see if any of them ring true to you:

Yes No Finding effective ways to engage and communicate with a younger, more dispersed, increasingly visual workforce is an important priority in our organization. The need for live and on-demand video is increasing rapidly within our organization across all departments. Distributing scalable video reliably on multiple devices is limited by infrastructure issues and is a major challenge. Our video assets are underutilized, as our entire video workflow is siloed and not integrated with other systems.

If any of the above statements struck a chord, the time to act is now because the opportunity cost of not doing so is too high. As this paper has shown using the real-life use case of VBrick and its medical research customer, you have the tools today.

ABOUT VBRICK VBrick® believes in the power of video to transform the workplace. Its Rev® enterprise video platform makes it easy and affordable for organizations to use unlimited amounts of intuitive, compelling and persuasive video communications to move smarter and faster. Rev uniquely removes the technology and pricing restraints that have held business back from tapping video’s clear advantage to persuade, inform and compel people, wherever they are. Rev’s technology delivers a modern portal experience to workers that mirrors that of consumer websites, intuitive workflows that enable non-technical users to run the most common video applications, and its own enterprise network video distribution capability that securely delivers premium visual quality across many devices and widely varying network conditions. Rev’s pricing model encourages unlimited video creation, viewing, bandwidth and storage via a straightforward, predictable annual subscription.

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