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MPEG Workshop

Next Generation Media Services and Technologies

Media Tech. R&D Center

Dr. Jongmin Lee (Center Leader) • The time will soon come when everyone can create, deliver and consume data everywhere based on 5G network infra

• Mobile video service is rapidly evolving Main keyword: 4K/8K UHD, AR/VR, 3-D, N-screen

• Many SKT’s multi-media services are developed / developing based on MPEG technologies and systems  HEVC, AVC, MMT, etc. Media Service Trend Media Service Trend • Mobile video traffic is rapidly increasing

□ Video Traffic □ Audio,Video Web, Traffic etc. Traffic

Daily average T Byte

`16 `17 `18 `19 `20 `21 Global Mobile Live Traffic forecast, Cisco 2016

All these devices increase mobile video traffic ! Media Service Trend • Mobile Media Market Trend $ Billion □ Desktop 554 □ Smart phone / Tablets

179 ’20 ’14

Global Online Media Market

$ Million 7801 Media Devices (%), *Ref. from StatCounter (2016.10) 6345 5136 4149 7.5 ’14 2,587 3069 1,926 4.5 ’14 ’15 ’16 ’17 ’18 ’19 ’20 ’12 ’14 South Korea Media Market

*Ref. from STRABASE (2014.12)

Cord-cutting ratio in US. Media Service Trend

Source: Mary Meeker, Trends 2016 SKT’s Media Services • Fixed IPTV ( ), Mobile IPTV ( ), 360 VR VoD / Live, etc

8K UHD IPTV Trial (`15.10), UHD Multi-View (`16.9) Adaptive 4K IPTV Commercialization (`14.4) Oksusu VR Streaming Service(`16.10)

Oksusu Mobile IPTV Commercialization (`17.10) AI Voice Recognizer / Speaker 360 VR Real-time Streaming SKT’s Global Working • Developing the next-generation TV platform for the U.S market • Various MPEG technologies were adopted into ATSC 3.0, especially, HEVC, DASH, and MMT. • Highly contributed to the MPEG, MMT standard activity. • Hybrid media delivery is the core function leads an enhanced UX of media consumption. • Adopted the various MPEG technologies in SKT’s media services • HEVC, and MMT (including mobile MMT) were integrated in ‘Oksusu’

• Leads the MPEG project with global companies for preparing the 5G media infrastructures. SK’s Media Integrated Platform and Services for 5G Network Architecture for SK’s Media Services • SK’s Media Service Delivery System is configured as ①Create & Casting, ②Encoding & Value Add, ③Delivery & Publish with live and VoD types

Create & Casting [Source] Encoding & Value Add [Head end] Deliver & Publish [CDN- 서초/일산/분당 IDC] Live Player

Live Up Live Relay Live Relay Streaming streaming Streaming Live Streaming Encoding & Baseband Live Meta Mgmt. Streaming Signal Controller (EPG) Origin/Edge Cameras

Live DVR & FileLive & LiveServices 서비스 Transcode Ads. Mux Control Message Control Message VoDVoD서비스 VoD Player Media Services Cast & Media Media Process Delivery Platform Mgr Scheduleer Indicator API

Download & File Upload File Upload VoD Pull VoD Streaming

Upload Storage Cache Media Files Controller Origin/Edge T-MIP: SKT – Media Integrated Platform • Media Service Functional Architecture Subscriber Billing & Media Services Mgmt. Auth.

Media Platform Open API & SDK Orchestrator API

Layer Media Service Management API IPTV

Security & Upload Processing Publisher Value added Analysis

Broadcast Ads. Mgmt. Policy Statistics

Cast Mgr 360 AR/VR Analytics Tool Ops. Programming & Injector Mgr. Flow Mobile TV Cast URL Live/VoD Smart URL Chatting DRM

Indicator Encode/Trans. Indicator Injector Infra Layer Infra StreamSwitch/ One time URL Device/Region Media Processing Media UpScaler HDR/SR Time Shift generator Detector

OTT Media vInfra Management API

Media Deliver Indicator Media Service App. AV vCache vStreamer MLR Container

Encoder MCN Infra Layer Infra

Media Delivery Media Infrastructure Abstraction Resoure Alloc. App Distributer Multi Commander App Repo.

Open H/W (Head End/IDC/AWS) Repository Processor T-MIP: SKT – Media Integrated Platform • Architectural Model for Media Service Entity Attachment

Media Services & Applications (B2B services and B2C services)

MA reference point point

MAL reference AO (Media API Layer)

MP reference point

point reference reference

MPL PO (Media Processing Layer)

MD reference point

reference reference point MOL

MDL DO (Media Delivery Layer)

MI reference point

point

reference reference (Media Orchestrator Layer) Orchestrator (Media

MIAL IO (Media Infra Abstraction Layer)

MR reference point

Media Resources (Fixed/mobile network + Cloud infra[e.g., AWS, Azure) SKT-MIP based Solutions • OVP-Online Video Platform

Interworking Contract Purchase/Install web admin. Open API SDK Doc. Sample Service System Load tool - CDN Media system Balancing - Storage - Transcoder - Streaming SVR - Media Solution Upload Conversion Contents Delivery Live Chatting Tech. Management Cloud Development/Install Flexible Contents Mgmt. System Operation Service - Media System Interworking - Contents Mgmt. Publishing 360 VR Player Adv. Statics Broadcasting

Resource System Monitoring Service Development/Install Mass Storage Global 24-HR - 24 Hours Operation Media Services CDN Monitoring - Actual Service based on Sample App. Or Web

SKT Provides Media Services including resource and technology as Cloud Service All Functions are provided with Open API / SDK

SKT-MIP based Solutions • T-Live Streaming

‘Waiting for up to 30s’ Available to Stream

Chunk Chunk Chunk Chunk Chunk HLS (23.ts) (24.ts) (25.ts) (26.ts) (27.ts) 0 10 20 30 40 t Chunklist.m3u8

Origin ‘Just 2s delay’ Content MPU (Media Processing Unit) Source Available to Stream - Frame based Transport SKT Live Streaming 0 10 t SKT-MIP based Solutions

T Live Streaming Cloud based Personal Broadcasting Platform • Ultra Low Latency Guaranteed Mobile Streaming Tech. • Individual Participation Possible • Latency: <3s, Sync: <0.1s, Bandwidth Saving: 10% • Low Latency Streaming, Chatting, Ads. Insertion

Encoding, DVR, Publishing Site To Be DRM, Schedule, Mobile NVoD, CMS… IPTV Seoul As Is Live MCN T-Live Casting Channel Streaming Chunk #1 Chunk #2 Chunk #3 Chunk #4 Chunk #5 HD (1.ts) SD (2.ts) HD (3.ts) HD (4.ts) SD (5.ts) Social Busan Broadcasting Network 4 8 12 16 20 Platform Ad Tutoring Injection Service

Value Proposition Value Proposition  Provide Personal Broadcasting Tech. supporting Low  Latency decreases for mobile live streaming (15s→3s) Latency / High Visual Quality Supporting  User Position Dependent Ads. Insertion

High Visual Quality / Low Latency 360 VR Unified Elastic Cache Streaming System • Optimization for Cache Storage and Processing • Live Stitching supporting 4K/60fps • 360 VR Live Broadcasting and Provide Player • Adaptive View Port based on User Viewpoint

Value Proposition Value Proposition  Cache Storage Performance Enhanced (>9 times)  65% with Adaptive View Port Tech. SKT-MIP based Solutions

Online Video Platform UHD Multi-Screen Solution • Provide Infra and Solution with PaaS Type for Internet • Provide one UHD screen with 4 separate FHD screens Broadcasting Services • HEVC Tile Syntax Used

Upload Encoding Contents Mgmt. Streaming Statics

Publishing Security Player Ads. Recording

Value Proposition Value Proposition  Interworking with CDN for B2B (VoD, Live) Service  High Visual Quality and STB Resource Saving with  Provides N-screen, Ads. Insertion, Programing, CMS HEVC Tile Syntax

H/E HDRHigh Dynamic Range Conversion Super Resolution (H/E Adoption) • SDR(Standard Dynamic Range) Contents to HDR • Video Up-scaling with AI DNN based Algorithm Contents at H/E (Head End) Side • FHD to UHD at H/E with High Performance H/W

[non-HDR ] [HDR]

Value Proposition Value Proposition  Premium HDR IPTV Services Possible for Both  Premium 4K IPTV Services Possible for Both VoD/Real- VoD/Real-Time Streaming Time Streaming Network Based Media Processing • NBMP will be the dominant technology for future media service of 5G. SKT’s 5G Architecture

Media Source

Network-Based Media Processing

w/ 5G infra.

Key function : enhance the media quality using N/W resources Media Player SK’s AR/VR Platform and Services for 5G Network SKT’s AR / VR Platform • is Total AR / VR Service Platform

http://developers.sktelecom.com SKT’s AR / VR Platform • is Total AR / VR Service Platform SKT’s AR / VR Platform • VR Studio. You can create and play VR contents in there

Google I/O 2017 (/w Google Daydream) SKT’s AR / VR Platform • Developed Services Status Social Service

T real AR 저작 도구 및 AR Browser Collaboration

1. 대상 이미지 촬영 2. 콘텐츠 배치 3. AR 서비스 실행 AR Mobile Google I/O 2015 Authoring (‘15.1) AR Authoring (‘15.1) Game & Entertainment

Remote AR T real Medical Service Remote Design (‘15.10) (‘17.1)

Marketing & Event T real 3D System Google I/O 2017 T real AR Game (‘16.6) Unity VR Studio(‘15.1)Daydream VR Studio (’17.1)

AR Baseball Game Play Adventure (’17.3)

T.um Theater (‘15.3) Education Productivity T real Adventure(‘15.3)

tvN Event (‘16.10) Mobile Symphony EV Visualizer Education AR/VR AR City Demo Remote Assist Orchestra AR (‘15.10) (‘16.3) (‘16.4) (‘15.8) Prototype (‘16.8) SKT’s AR / VR Services • AR Entertainment for Baseball Game

SKT’s AR / VR Services • 360 VR Live Trial Services (4K, Real-time)

High Quality

SKT AR / VR Services • 360 VR Streaming Services (BMW Driving Center)

Functional Architecture

360 Camera Stitching TLS Streaming Player (T5 Gopro x 6) & Encoding (/w 5G N/W) (HMD, phone) SKT AR / VR Services • 360 VR Streaming Services (Korean Pro Baseball Game)

Strong Immersiveness is obtained via 360 VR Video with Multi-Cameras

360 Video Transmission

3rd Base 1st Base Camera Camera

Home Camera SKT AR / VR Services • 360 VR Streaming Services (CES2018)

• 360 VR Streaming Services (in Collaboration with Kia Motors@CES2018) • Real-time Streaming via 5G Submarine Fiber-Optic Cables Between KOR-USA Conclusion • SKT is preparing 5G revolution era with innovative service platforms and solutions

• SKT is especially interested in technology for effective multi-media processing and fast delivery

• SKT is also proposing these platforms and solutions to MPEG and hoping these solutions to be popularized soon

• Flexible standardization is required for faster and effective video processing and delivery VR targeted video compression is being standardized in MPEG T-MIP and T-Real can be standardized