• We're not given to hyperbole, you know that. And you must have heard our three March album releases, Eddie HEAVY ROCKERS & The Hot Rods' THRILLER (ILPS 9563) Inner Circle's EVERYTHING IS GREAT (ILPS 9558) and the ONE BIG HAPPY FAMILY (IRSP 1), so you realise we're not messing when we say they're all brilliant. TO TAKE THE ALBUMS ONE AT A -nj* TIME: THRILLER. The stunning new album from Eddie & The Hot Rods. It hit the shops on March 9. coinciding with the start of the band's British tour which climaxed with a concert at the Rainbow rock theatre in London at the end of last month. The album, of course, was advertised in all the music papers together with soccer programmes early last month. The band's new single, POWER AND THE GLORY Ha§s (W1P 6474), is in the shops now, EVERYTHING IS GREAT. Inner Circle's debut album for Island Re- THE PDEPH cords. Circle, of course, are Jamaica's O We know Toots & The Maytals' heaviest band - and they hit the BMRB/ PASS THE PIPE album is going to hit Music Week Top 40 with their first a big audience ; it's the kind of record 4 Island single, EVERYTHING IS which simply transcends musical GREAT. The band's just finished a barriers. British tour with the Average White Toots, of course, has massive Band and are still in Britain playing appeal, but the success of FAMINE - their own headlining concert series. the first single from the new album - Their new single STOP BREAKING amply demonstrates the wide poten- MY HEART (WIP 6488), was released tial for the group's music. It made at the start of this month. the Radio One playlist, an excellent launchpad for the album. And the ONE BIG HAPPY FAMILY. Island, second single, TAKE IT FROM ME as you all know, has the best reggae [W1P 6470), is pure soul. It'll be in the catalogue in the music business. And if shops from the beginning of next you doubt that claim, then check out month. ONE BIG HAPPY FAMILY, Island's Island's campaign for PASS THE PIPE new compilation album featuring hot includes: tracks by & The Waiters, ★ Music press advertising ; Third World, Inner Circle, , ★ Thousands of Toots badges; Vou WILL buy these records! John 'KNOCKER- Knowles, Island's Marketing & , Zap-Pow, Ijahman and ★ T-shirts, for distribution to the shops Sales Manager, demonstrates the subtleties behind his latest Dealer Incentive Toots & The Maytals. All this for a mere and the media. Scheme - a knuckle sandwich for anyone not ordering Island's new albums. £2.85. We're almost giving it away.

FOiCES ®[F ViCTOiY QUIZ? A BOTTLE OF THE FINEST PLONK FOR EACH OF THE BEST TEN ANA GRAMS OF "EVERYTHINGIS GREAT" E.G. TRY THIS REGGAE VEIN sive media campaign for the album. ENTRIESON A POSTCARD TO: YOUR STARTER FOR TEN marketing campaign ISLAND RECORDS 22 ST PETERS SOU ARE LONDON W69NW for the album features . tV Strip advertisements in the New Show. Darryl, of course, was the Musical Express, Melody Maker and electric violinist with Curved Air Sounds for two weeks, starting on back in the early-Sixties. CONCER- X / April 7; HOT TO FOR ELECTRIC VIOLIN is his ★ Full page advertisements in the ruost ambitious work to date; a New Musical Express and Sounds on serious piece of music written with- April 21 ; in the structure of the classical con- / \ ★ Special Linton Kwesi Johnson shirts PLATTERS certo . . . the 12-inch discomix - featuring the microphone sleeve of Third World's ONE COLD VIBE design - for distribution to both record (12WIP 6485) is available from April dealers and the media; 20. The single features two sensa- ★ Thousands of LKJ badges ; tional live tracks, TRIBAL WAR and ★ Posters, for use as in-store displays. RHYTHM OF LIFE — recorded on They will be also flyposted in major the band's British tour last autumn- • Linton Kv/esi Johnson has been cities. Sillii on the B-side . . . Steel Pulse re- recognised as one of Britain's most In addition, a 45 minute television lease a new single, called SOUND important black artists. documentary on Linton, called Dread Darryl Way's CONCERTO FOR SYSTEM (WIP 6470) on April 27. It Beat And Blood, will be screened by ELECTRIC VIOLIN (Island ILPS comes as the prelude to the release The music critics have been unani- BBC-1 on June 7. This much-acclaimed 9550) hits the shops on April 20 - two of the band's extraordinary album, mous in their praise of FORCES OF film has already been on selected days before Darryl is featured on TRIBUTE TO THE MARTYRS. But VICTORY; the prelude to an exten- cinema release. we 11 tel1 London Weekend's South Bank ' you more about that later.