DAIMLER CHRYSLER Large T Maker of Heavy-Duty Engine in the World
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July-August 2000 Issue Number 187 DAIMLER CHRYSLER large t maker of heavy-duty engine in the world. Detroit Die el al o own VM Motori, European maker of GOES FOR BIG GAME maller die el engines who supplies engines to variou manufacturers including DaimJerChry ler for u e in their Two more companie were absorbed into the conglomerate Chry ler Voyager and Jeep Grand Cherokee model . that i DaimJerChry ler. Two more companie to trengthen the company's leader hip position in the heavy truck field. Inside the Journal... On July 19, DaimlerChrysler's Freightliner divi ion Editorial Comment ..................2 announced its intention to buy Canada's Western Star Truck Pre ident's Per pective ...............3 Holdings, maker of the Western Star trucks and Orion bu e . 25 Year Ago at SAH ......... .... .. 3 The deal was worth a reported C 670 million (US 456 million) 1 Obituary: David Holl ....... ... .... .4 and include the company's plants in Kelowna, Briti h Columbia; North Charleston, South Carolina; Mi sissauga, Obituary: Andre Rheault . ... ... ... .. .4 Ontario; and Oriskany, ew York. Western Star will fall under Obituary: Richard Scharchburg . ...... .5 Freightliner's Sterling operation while Orion will come under Additional New ...... ...... .... .. .5 the control of Freightliner's special vehicle operation . Doing Something lntere ting ...........7 We tern Star' chief executive, Terry Peabody, and hi It Happened Year Ago .. ..... .. .. .. .7 family will assume control of We tern Star's Au tralian operations, including MAN Au tralia. "The Automotive Century: Soichiro Honda" "Western Star is the Ia t of the minor-major player in the by Sam Fiorani .................. 8 heavy truck bu ine s in North America ... o really it became "The Echoes of World War II and the increa ingly important to u to take advantage of the timing to Automotive Industry" acquire Western Star before somebody el e did," Freightliner' by Ed Krampitz, Jr.... ·... ... .. ... 10 chief executive Jim Hebe said in a Reuter' article. The very next day, DaimJerChrysler's buying binge "Carlore" by Michael Bell .......... 12 continued. Thi time it was Roger Pen ke's Detroit Diesel. Roger Book Review Pen ke purchased the problematic engine maker from General Charles-Henry Brasier .... ...... 13 Motor in 1988. Over the past 12 years, the company has turned American Car Haulers ........... 13 around and i now running with con i tent profits. It' running so Letters ........................ .. 14 well that DaimJerChrysler agreed to purcha e the 78.7% that they didn' t already own of the company for US$423 million. Classified . .14 DaimJerChrysler, according to the Reuter's report, becomes the Upcoming Event ....... ..... .... 15 SAH Journal No. 187 EDITORIAL COMMENT FEELING BLUE SAH Journal (ISSN 1057-1973) is published six times a year had another "Editorial Comment" planned fo r thi by the Society of Automotive Historian , Inc. month, but it will have to take a back seat. This month, rl I'm just feeling too blue for my typical mundane SAMUEL V. FIORANI, EDITOR blatherings. 307 Kingston Drive This issue of the SAH Journal seems overrun by Douglassville, Pennsylvania 19518 USA obituaries. It's so sad to see such people of stature leave Email: [email protected] without even a "goodbye" or some fi nal words of wisdom. Of the four people we mourn in thi i ue, I've on ly met one but OFFICERS the other three have left lasting impressions on many, many Leroy D. Cole people. Each of them played an important role in automotive President history and an important role in the Society. Since I can onJy reminisce about one person, I choose to Michael Berger Richard Scharchburg Christopher Fo ter do that in memory of all four. Secretary Vice President Treasurer Richard Scharchburg made me feel welcome within the Society almost fro m my first event. When I joined SAH, not BOARD OF DIRECTORS too long ago, Richard received hi s Cugnot for Carriages Through Oct. 2000 Through Oct. 2001 Through Oct. 2002 without Horses, a worthy book. Three years ago, we were both James J. Schild Darwyn H. Lumley Charles W. Houser elected to the board of directors of the Society to help direct Frederick Roe Paul La hbrook Darvin Kuehl the organization until thi fall. Richard's term wa interrupted Sam Fiorani Joseph S. Freeman Dale K. Well when he was called upon to a i t Leroy Cole and take on the position of vice pre ident. PUBLICATIONS COMMITTEE I remember arriving at the Henry Ford Museum, late due Christopher G. Fo ter, Chair to my plane flight, for the dinner during the 2nd Automotive Leroy D. Cole Samuel V. Fiorani History Conference. I walked into the museum, following the Patrick Foster Taylor Yin on peaker' voice, to find a few dozen folk li tening and eating. I canned the room for anyone I recognized and found Richard waving for me to join him. He caught me up on the talk and we ADVERTISING MANAGER di cus ed our trip to the event, what had happened that day, Sam Fiorani and our lives in general. I felt very much a part of this group 307 King ton Drive and Richard wa the ource of thi comfort. Douglassville, PA 19518 USA My greatest memory of Richard was in the pring of 1998. Phone: (610)385-6990, Fax: (610)277-2505 The board of director were offered a tour of a private car collection in St. Loui . The collection included a number or PAST EDITORS wonderful cars like the Duesenberg Model X, a Ruxton, and a Ma erati, not to mention a ho t of automotive memorabilia. Issues Dates The highlight of our tour wa the red 1911 Ma on which Richard B. Brigham 1-29 September 1969-(undated) 1973 sat in the middle of the rather large garage. Thi beautiful car G. Marshall Naul 30-50 July 1973-December 1976 wa one of the Due enberg brother ' first product ; with this John Peckham 51-59 Feb 1977-July 1978 and the fact that the car wa build just after the end of the Walter Gosden 60-87 ov 1978-Dec 1983 horsele carriage era, Richard wa enthralled. Richard B. Brigham 88-117 Jan/Feb 1983- ov/Dec 1988 I took a picture of the moment, but it doe n't seem to have K.i t Fo ter 118-157 Jan/Feb 1989-July/Aug 1995 captured the emotion properly. Most of the boar·d urrounded the car a it wa brought to life in front of us. The look on Subscription to SAH Journal is by membership in the Richard' face wa similar to that of a child di covering Society of Automotive Hi torians. Due 25.00 US per year. omething magical for the first time. It was a moment I will never forget. It solidified my deci ion that I had found the right Find the Society on the web at www.autohi tory.org group with which to be associated. Richard is gone and all I have left are these memorie . I Send membership inquiries and change of address to: hope to make more with other SAH members who share this Society of Automotive Historian , Inc. pa ion of car . I hope Richard' pa ion will li ve on through 1102 Long Cove Road other through hi writings and torie like these. Gales Ferry, CT 06335-1812 USA - Sam Fiorani ©2000, The Society of Automotive Historians, Inc. 2 PRESIDENT'S 2000 PERSPECTIVE 'gatherers'!! There was enough work for a decade piled around the desk and that is with two secretaries to help! {{1"'\U{ hey have multiplied a nation and not increased the Much of our fun is in the hunt. We still need to preserve l!J joy." The old notion, that more i better, has not the electronic tuff, which could disappear rather than increased in credibility. More is an a cending scale become musty old paper, but our main objective is to which never intersects joy. Therefore it is true that the "old" embrace those who discover in themselves that "Auto old car hobbyist had as much or more "fun" than present day gene" and encourage it, and they wi ll find their way as we enthusiasts who have all the toys. did in our day. We will say to them, this new generation, I hear from time to time that certain car clubs are going "Yes we know how you feel , you don't have to explain it through leader hip turmoil, faction , and contentiou times. because you really can't. It's innate! You can't understand While a few members are going to war to make the hobby safe this automotive passion, you should just enjoy it. for their opinion, others see the pleasure sucked out of the club Remember, necessity will always be the mother of and take the next exit ramp off. While the chiefs fight the rest invention. of the tribe look for a happier play ground. -Leroy Cole Most of us know its a hobby-a good and pleasurable hobby. Joining organizations make it possible to link up with 25 YEARS AGO like minded people and enables us to do more collectively. As there is safety and education and fellowship in numbers, so ATSAH car of a feather flock together. In fact many make might meet in one tree. We organize to play. The Society of Automotive Hi torians' Newsletter o. 42 I know that Automotive History and the Automobile (June 1975; there were no issues in July or August) began with Hobby are more than just playgrounds. By collecting and a recounting of the events associated with the group's latest writing the history of the automobile, by re toring and meeting.