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A REVOLUTION in SPORT People Are Pushing Themselves to Their Limits 01 2018 THE MESSE MÜNCHEN MAGAZINE MESSE MÜNCHEN MAGAZINE MESSE MÜNCHEN MAGAZINE 01 2018 A REVOLUTION IN SPORT People are pushing themselves to their limits. The sports industry is one of the beneficiaries and also a pioneer of new technologies THE TASTE OF TOMORROW City farms and in-vitro burgers MAN AND MACHINE A summit meeting on the boundaries of artificial intelligence Flughafen München steht für Mediapower PREMIUM out of home triff t Premium-Zielgruppe Bei uns erreichen Sie konsumfreudige und kaufkräftige Entscheider in einer dynamischen, internationalen Atmosphäre: ∫ 44,6 Mio. Passagiere – davon 41 % Businessreisende ∫ Europas erster und einziger 5-Star-Airport seit 2015 ∫ über 700 State-of-the-Art- Werbefl ächen Entdecken Sie Ihre Werbemöglichkeiten: www.munich-airport.de/werbung FM-0655_Messe-Magazin-AZ_M_steht_fuer_Mediapower_212x290_RZ.indd 1 09.05.18 13:50 EDITORIAL Flughafen München DEAR READERS steht für » T h e o l d - f a s h i o n e d Mediapower b i c y c l e s p e e d o m e t e r has been replaced by e l e c t r o n i c f i t n e s s devices. PREMIUM out of home triff t « Premium-Zielgruppe Bei uns erreichen Sie konsumfreudige 2.0, 3.0, 4.0–in the past, these may Te old-fashioned bicycle speedometer has including some from the world of trade fairs. und kaufkräftige Entscheider in einer have sounded like soccer results. But now they been replaced by electronic ftness devices. In As usual, we will be publishing more informa- dynamischen, internationalen Atmosphäre: are used to indicate the progress we have made our cover story, “A Revolution in Sport,” you tion relating to the topics in our magazine on in automation and digitalization. Tese can fnd out how physical exercise is changing social media channels. You’re welcome to changes have also had an impact on the world in the era of digital and electronic sport. contact me directly via my personal LinkedIn ∫ 44,6 Mio. Passagiere – davon of sport, where since time immemorial, the account. 41 % Businessreisende body has been its own seismograph and muscle And what will happen to our food in the future? Andreas Pohlmann power the main driving force. In the article “Te Taste of Tomorrow,” we go in Photo: search of an answer to this question and learn ∫ Europas erster und einziger Te latest revolution in the world of sport can that food pioneers are developing high-tech 5-Star-Airport seit 2015 be described as “Sport 4.0” and includes solutions to solve the problem of world hunger KLAUS DITTRICH Gallerystock I surfboards with electric motors and intelligent and meet the demand for sustainability. running-shoe insoles. Wearable devices and Chairman of the Management Board ∫ über 700 State-of-the-Art- smart textiles are now able to record sporting Te third issue of the Messe München maga- of Messe MünChen Werbefl ächen Cover photo: performance and physical data. zine covers several highly topical subjects, Entdecken Sie Ihre Werbemöglichkeiten: www.munich-airport.de/werbung MESSE MÜNCHEN MAGAZINE 3 FM-0655_Messe-Magazin-AZ_M_steht_fuer_Mediapower_212x290_RZ.indd 1 09.05.18 13:50 CONTENTS REGULARS MEGATRENDS PEOPLE 6 20 3 Editorial 36 Creators: News IN BRIEF M A N A N D 38 Trade fair highlights Meteorologists in car factories, intelligent MACHINE 40 E xhibition loCations worldwide charging systems for electric cars, pop-up 46 Must-haves stores, 3D printers, and domestic robots One of our interviewees is developing machines that can think and feel. DisCover and experienCe even Te other wants to improve people’s more Messe MünChen Magazine at 8 sensory experiences. Sandra Hirche, professor of information-oriented www.messe-muenChen.de A R E VO L U T I O N I N control, and Michelin-starred chef S P O R T Tohru Nakamura discuss the limits of Tis symbol indicates further artifcial intelligence online content that can be found Sportspeople are constantly improving their under the heading “Magazine” on performance and the companies that make Messe München’s website sports articles are benefting from this as a 26 result. In many areas of technology, these T H E TA S T E O F Tis symbol indicates fascinating frms are also pioneering innovators. A story video content that can be found on about a world on the move TOMORROW Messe München’s YouTube From high-tech burgers to city farms: channel Pioneers are working to ensure that we have a healthy and practical food supply Getty Images, Robert Brembeck, Chris Crisman, Konrad Festerer, Regina Recht, Lion Mayer Getty Images, Robert Brembeck, Chris Crisman, Konrad Festerer, MESSE MÜNCHEN MAGAZINE Photos: 4 CONTENTS THE MESSE MÜNCHEN MAGAZINE 01 2018 CREATORS MUNICH LEGAL NOTICE Published by Messe München GmbH, Aleksandra 32 42 Solda-Zaccaro, Messegelände, 81823 Munich, Germany, Phone: +49 (0)89 949 - 20720, WWW.messe-muenchen.de/magazine Head STRONG WOMEN M U N I C H FO R of project management Anita Kellermann Project management Ina Bethlehem Editorial staff Willi Bock (V. i. S. d. P.), Katarina Monika Dech, deputy managing director CONNOISSEURS Barić, Florian Severin, Karoline Amon, Klaus Mergel, Michael of Messe München, and executive coach Moorstedt, Felicitas Wilke Editorial consulting Stefan Schmortte From visiting a barber shop to thoroughly Margit Dittrich discuss the “Frauen Creative consulting Felix Kempf Art DireCtor Cordula Ann enjoying a cup of cofee or spending the night Rettenmaier Photo editing & Art buying Heike Heller Final verbinden” (Connecting Women) network in a bank director’s ofce: We have fve ideas editing Geoff Poulton, Michele Tilgner Publishing company TERRITORY Content to Results GmbH, WinZererstraße 47d, that will add the perfect fnishing touch to a 80797 München, Tel. +49 (0)89 5434 9621-10, WWW.territory.de 35 visit to Messe München. Guaranteed no veal Publishing Manager Christian Brunschede Editorial DireCtor sausages, the Oktoberfest or soccer Stefan Tillmann Advertising G+J Electronic Media Sales AUTOMATED GmbH, Am Baumwall 11, 20459 Hamburg, Germany DireCtor Brand Sales Jan-Eric Korte, Phone +49 (0)40 3703-5310, Tele- Armin Wittmann, head of the fax: +49 (0)40 3703-5734, E-mail: [email protected]; The current Automatica team, and his very personal love price list applies, more information at WWW.gujmedia.de; Ad Price List No. 1 of January 1.2017 Information on ads WWW.gujmedia. of robotics de Production Gruner + Jahr GmbH & Co KG, Am BaumWall 11, 20459 Hamburg, Germany Director Heiko BelitZ, Phone +49 (40) 37 03-0, Fax +49 (0)40 3703-60 00, E-mail: info@gujmedia. 36 de Lithography Royal Media, München Printing raff media group GmbH Copyrights The rights of this magaZine and all of G O W I T H T H E the contents, images, drafts, plans and presentations of ideas contained therein are protected by copyright. With the exception FLOW of the legally permitted cases, any use, including reprinting, Without the Written consent of the publisher is punishable. Petra Westphal and her plans The editors and the publisher are not liable for any unsolicited for the Drinktec trade fair manuscripts and artwork sent to us. Contact presse@messe- muenchen.de MESSE MÜNCHEN MAGAZINE 5 MEGATRENDS ROBOTICS RETAIL INDUSTRY P O P P I N G U P ALL OVER M Y R O B O T P R I N T I T C O M P A N I O N S uddenly, they’re there and then they Y O U R S E L F disappear again in a fash: pop-up stores. Just for a few days, retailers put their goods on show in empty industrial buildings or store premises using the available fxtures and fttings. As long ago as 2004, the fashion A ibo holds out his paw, fetches a bone, label Comme des Garçons displayed its A house that can be built in 24 hours. and even goes independently to the charging high-quality clothing on the heating pipes It sounds impossible, but it is a reality. Te station. At the Consumer Electronics Show in of a former library in Berlin. Te short-term nonproft organization New Story from Las Vegas in 2018, Sony presented a new ver- sales concept has since become part of the Silicon Valley is building 100 homes for dis- sion of its robotic dog. Aibo is a self-learning marketing strategies of other companies, such advantaged people in El Salvador. Te houses companion that interacts emotionally with its as Louis Vuitton, Prada, and Walmart. Te will be constructed at high speed because the owner. All over the world, work is underway costs of rental and fttings in the pop-ups are concrete walls are produced by a 3D printer. to develop genuine robot personalities. Te trivial compared with expensive fagship stores 3D printing technology is in the process of artifcial creatures have names like NAO, in city-center pedestrian zones. Tis makes revolutionizing industrial production. 3D Pepper, and Bobby. Tey also have voices and the must-have factor even more important. printers can produce structures made from their facial expressions respond to emotions. Fashion-conscious consumers fnd their way steel, concrete, and plastic that have been de- Social robotics could be one solution to the to industrial parks to be in the right place at signed using a software package. Te strategy problem of providing individual home care the right time to buy designer sneakers. News experts from PricewaterhouseCoopers (PwC) for elderly and vulnerable people. “Te robots about the latest pop-ups spreads quickly by are forecasting a global market volume of will be soft and fufy like pets. People can word of mouth or on social media.
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