preliminary SPONSORSHIP 2009guide Prix Galien USA Committee

Michael S. Brown, M.D. Nobel Laureate Professor of Molecular Genetics and Internal Medicine, UT Southwestern Medical Center at Dallas

Walter Gilbert, Ph.D. Nobel Laureate Carl M. Loeb University Professor Emeritus, Harvard University

Joseph Goldstein, M.D. Nobel Laureate Worldwide, the Prix Galien is regarded Professor of Molecular Genetics and Internal Medicine, as the equivalent of the Nobel Prize UT, Southwestern Medical Center at Dallas

in biopharmaceutical research. Paul Greengard, Ph.D. Nobel Laureate Vincent Astor Professor of Molecular and Cellular The award recognizes outstanding Neuroscience, Rockefeller University

achievements in improving the global Eric R. Kandel, M.D. human condition through the Nobel Laureate Professor of Physiology and Cellular Biophysics, development of innovative therapies. Columbia University

Richard A. Lerner, M.D. The Prix Galien was created in 1970 Lita Annenberg Hazen Professor of Immunochemistry, Chair in Chemistry, Scripps Research Institute in honor of Galen, the father of medical science and modern Paul A. Marks. M.D. pharmacology. Laboratory Head of Cell Biology, Memorial Sloan Kettering Cancer Center

Bengt Samuelsson M.D. Ph.D. Nobel Laureate Professor, Karolinska Institute, Former President of Karolinska Institutet and Chairman of the Nobel Foundation

Jan T.Vilcek, M.D. Professor of Microbiology, University School of Medicine

The Prix Galien Medal Gerald Weissmann, M.D. Research Professor of Medicine (Rheumatology) Albert de Jaeger (1908 – 1992), who was awarded and Director of the Biotechnology Study Center, the Premier Grand Prix de Rome architectural prize, NYU School of Medicine designed the Prix Galien medal. He designed the Weizsman Institute medal, and medals for prominent figures such as Pope Pius XII (in 1937 at the Villa Medicis) and Pope Jean-Paul I, Elie Wiesel Presidents Dwight D. Eisenhower and John F. Kennedy, distingui- Nobel Laureate shed military leaders including Marshals Leclerc, Koenig, University Professor and Professor of Philosophy Montgomery, Marshall and Joukov; artists, literary figures and and Religion, Boston University prominent personalities such as Sacha Guitry, Marcel Proust, Honorary Member Henri de Montherlant, Paul Haris, s eve ral Nobel Prize laure a t e s , the Empress of Iran SA Fa rah Diba, Princess Grace of Monaco, and so many more… He also created many outstanding 2 monuments in France and throughout the world. Prix Galien usa 2009 - preliminary sponsorship guide

Prix Galien Prix Galien in the wor l d in the USA

United Kingdom "It is a great pleasure to welcome everyone "It is a pleasure to congratulate all those to the second Prix Galien USA who promote the Prix Galien and phar- Awards ceremony. Prix Galien recognizes maceutical research: they play a vital role in the fight men and women from the pharmaceutical against disease throughout the world." and biomedical industries whose contributions of John Major, Prime Minister – 1996 science have improved and saved countless lives." Michael Bloomberg, M ayor of New York City – S e p t . 2 0 0 8 Canada "The Prix Galien is a prestigious aw a r d , a m a g n i fi c e n t occasion to pay recognition to our researchers and to encourage our industry." "The Prix Galien is a welcome initiative Jean Chretien, Prime Minister – 1994 to stimulate creative research and promote excellence." France Senator Barack Obama – Sept. 2008 "We recognize the importance of the Pri x Galien in promoting drug research, and we salute the excellent wo r k of the Jury." Philippe Douste-Blazy, Minister of Health – 2004, "I applaud Prix Galien for recognizing Minister of Foreign Affairs – 2006, the pioneering spirit of America Vice-Secretary General of the innovation and research." United Nations – 2008. Senator John McCain – Sept. 2008

Switzerland "When Olympic rhymes with Galenic, there is a gold medal that can be won To Dr. Roy Vagelos on receiving the Pro for an extraordinary achievement: this is the Galien Bono Humanum Award Award, the Oscar of pharmaceutical research." "Rosalynn joins me in congratulating you Walter Suter, State Advisor, on receiving the 2007 Galien Pro Bono Director of the Public Economy – 2004 Humanum Prize at the Prix Galien Awards Ceremony. We always have been inspired by your decision, on behalf of Merck & Co., Inc., to donate Mectizan® free of charge to all who need it for as long as necessary." President Jimmy Carter – 2007

3 IMPROVING THE HUMAN CONDITION

WORLDWIDE Prix Galien HALL OF FAME GlaxoSmithKline ...... 31 Medals 2 0 0 8 Merck-Sharp-Dohme ...... 31 Medals Prix Galien USA Roche ...... 28 Medals 2008 Winners Sanofi-Aventis...... 28 Medals Best Pharmaceutical Agent: Novartis ...... 24 Medals Merck - Isentress / Pfizer - Selzentry Pfizer...... 15 Medals Best Biotechnology Product: Alexion - Soliris / - Infuse Janssen-Cilag ...... 13 Medals Special therapeutic development: Merck-Serono ...... 9 Medals Celgene - Revlimid Bristol-Myers Squibb...... 8 Medals Pro Bono Humanum Award: Schering-Plough ...... 8 Medals Sheldon Segal, distinguished scientist at the Wyeth...... 7 Medals Pasteur...... 6 Medals Inserm / Abbott / Servier ...... 5 Medals Astra-Zeneca / Lilly / Schering-Plough ...... 4 Medals Akzo / Almirall-Prodesfarma ...... 3 Medals Actelion / Beaufour-Ipsen / Boehringer / Lafon / Procter & Gamble ...... 2 Medals Hono2r • 0Dignity • 0Respec t for7 Life Pharmaceutical Science • Basic Research Albana Pharma / Alexion / Amgen / Baxter / Biocodex / Biogen / Chiron / Ferrer / Fournier / Prix Galien USA Genzyme / Guerbet / Institut Santa Creu / Leo / Lundbeck / Menarini / Orphan / Otsuka / 2007 Winners Pierre Fabre / Service de Santé des Armées / Uriach / Best Pharmaceutical Agent: Viron Therapeutics / Celgene Corporation ...... 1 Medal Merck - Januvia / Pfizer - Chantix Best Biotechnology Product: Abbott - Humira / Merck - Gardasil Pro Bono Humanum Award for the River Blindness Program: Dr. Roy Vagelos

4 Prix Galien usa 2009 - preliminary sponsorship guide 2009 Prix Galien usa awa r d s Candidates may submit their entries for the following awards: • Best Pharmaceutical Agent • Best Biotechnology Product • Best Biomedical Device 2009 Prix Galien usa

The committee will judge which among the candidates, independent of any category, is the Best Pharmaceutical Agent (i.e. small molecule) awards ceremon y and which is the Best Biotechnology Product approved in the USA in the past ten years. As few as one or as many as three prizes may be awarded in each of these two categories, and from time to time the Wednesday, September 30, 2009, committee may decide on awards hors prix.The prizes are awarded for pharmaceutical science that improves the human condition. 6:00 PM (tbc) American Museum of Final Candidates 2008 Actelion,Alexion Pharmaceuticals, Inc. BioMarin Natural History, New York City Pharmaceutical Inc., Boehringer Ingelheim, Bristol Myers Squibb, Celgene Corporation, CV Therapeutics, Elan, Eli Lilly and Master of Ceremonies: Charlie Rose (tbc) Company, GlaxoSmithKline, Merck & Co. Inc, Novartis, Nycomed, Pfizer, Roche, Sanofi Pasteur, Sanofi-Aventis, Deadline for entries: Sucampo Pharmaceuticals,Wyeth. June 30, 2009

Sponsors 2008 Gold: New Spring Capital Silver: Alexandria Real Estate, DDB Healthcare, Sepracor, Waters Corporation Bronze: Cap Gemini, Catalina Health Resource, Deloitte, New York City Economic Development Corporation, New York Biotech Association, Publicis Healthcare Group, Saint Joseph’s University.

The top executives of the fol l ow i n g companies participated at the 2008 Awards Ceremony: 4Inno,Accenture,AGI Dermatics,Agile Therapeutics,AIG,Airmid, Inc, Alzheimer's Drug Discovery Foundation,Arcus Ventures,Armstrong Holdings,Aureon Laboratories, BearingPoint, Beth Israel Heart Institute, Biomedical research alliance, Bionest partners, Brand Pharm USA, Center Business Intelligence, Centerview Partners, Chicago Public Schools, CMP Medica France, Commonwealth Medical College, Conner Strong Companies, Convent of the Sacred Heart, Corbett Accel Healthcare Group, D&R Lawyers, Darby&Darby, Donahoe Purohit Miller, Dorsey & Whitney, Duke University, FMC Corporation German University Alliance, GIANT, Global Views, Golden Gate National Parks Con, Goldman Sachs, Granite Broadcasting Group, Hospital for Special Surgery, Hunter College, Hyman & Associates, Innate Pharma Inc., InterbrandHealth, Intercept Pharmaceuticals Inc., Intracellular Therapies, Inc. IntraLinks, Kaplan Thaler, Kirkland West, KVB Pertners Inc, LifeBrands Medicus, Linkergy, Louis Berger Group, Makovsky & Company, Massachusetts General Hospital, MediConsult, Medicrea USA Corp., Memorial Sloan Kettering Cancer Center, Microsoft, Mintz Levin Cohn et. al., MIT Corporation, Namar Consulting, NaniRx Therapeutics, New York Academy of Sciences, NexGenix Pharmaceuticals, NYC Law Department, NYU, Oliver Wyman, OSI Pharmaceuticals, Othera Pharmaceuticals, Paramount biosciences, PhV Corporation, Prime News Service, Queens Herald, Re-Agent USA, Robotic Systems & Technologies, Roosevelt Capital Partners, Ryder System, Saatchi & Saatchi, Scisive Consutling Somtherapeutics, Sudler & Hennessey, Surge Worldwide Healthcare Com, Susquenna Financial Group,The Goldman Sachs Group,The Scripps Research Institute,Times Newsweekly, Government,Vanguard,Vivaldi Biosciences,Wall Street Journal,Weber Shandwick Worldwide,WeissComm Partners,Wishbone ITP, Wolters Kluwer Health, Johnson & Johnson,Yale University. 5 Prix Galien usa 2009 - preliminary sponsorship guide

Gold S p o n s o r B e n e f i t s $ 5 7 , 5 0 0 (Limited to 6)

Online Media Benefits • 2 VIP tables for 10 hosted by a committee member at the gala Awards Ceremony On-Demand Award Ceremony Video Highlight video of cere m o ny and interv i ews with aw a rd winners • Special recognition by the emcee available on pharmexe c .com for 12 months during the awards presentation • Special Sponsor Message: • Premium recognition in the PG-USA 15 second message from the CEO saluting Prix Galien and media campaign the Winners inserted into the end of each segment • Corporate logo on the Awards Ceremony banner E-Mail Promotions E-mails sent to 35,000 pharmexec.com subscribers promoting • 1 full-page 4-color corporate ad Prix Galien USA 2009 with priority placement in the ceremony program • Banner Ad Standard banner ad units linking to sponsor Web site • Your CEO or top executive will present • Sponsor Logo the Prix Galien Medal on-stage during Sponsor logos to be strategically placed on e-mails the Awards Ceremony Registration Landing Page All pre-marketing traffic driven to this custom landing page featuring descriptive information and registration for Prix Galien USA 2009 • Banner Ad Standard banner ad units linking to sponsor Web site • Sponsor Logo Sponsor logos to be strategically placed on Web pages

Aw a rds Cere m o ny T i c kets : Individual Seat: $ 1 , 5 0 0 Table for 10: $13,500

6 Prix Galien usa 2009 - preliminary sponsorship guide

SILVER S p o n s o r B e n e f i t s $ 2 7 , 5 0 0

Online Media Benefits • 1 VIP table for 10 at the gala Awards Ceremony On-Demand Awards Ceremony Video • Special recognition by the emcee Highlight video of cere m o ny and interv i ews with aw a rd winners av a i l a b l e during the awards presentation on pharmexe c .com for 12 months • 1 full-page 4-color corporate ad with • Sponsor Logo Gallery/Mention priority placement in the ceremony Screen shows logos & company names of sponsors inserted program into the ceremony video • Recognition in all communications E-Mail Promotions E-mails sent to 35,000 pharmexec.com subscribers promoting Prix Galien USA 2009 • Sponsor Logo Sponsor logos to be strategically placed on e-mails

Registration Landing Page All pre-marketing traffic driven to this custom landing page featuring descriptive information and registration for Prix Galien USA 2009 • Sponsor Logo Sponsor logos to be strategically placed on Web pages

Aw a rds Cere m o ny T i c kets : Individual Seat: $ 1 , 5 0 0 Table for 10: $13,500

BRONZE S p o n s o r B e n e f i t s $ 1 5 , 0 0 0

Online Media Benefits

• 4 tickets to the gala Awards Ceremony Corporate Link • Emcee citation during ceremony Company logo and a link to your corporate URL on the PG-USA Web site • 1 full-page 4-color corporate ad in the ceremony program

Aw a rds Cere m o ny T i c kets : Individual Seat: $ 1 , 5 0 0 Table for 10: $13,500 7 Prix Galien usa 2009 - preliminary sponsorship guide SPONSORSHIP opportunities Participate in a world-class event with bio-pharma industry leaders (Nobel laureates, top academics, C-level and R&D executives)

Sponsorship Opportunities, restricted to non-competing companies

SUMMARY S p o n s o r B e n e f i t s Sponsorship GOLD SILver bronze Opportunities $57.500 $27.500 $15.000

Special emcee recognition 1 1 during ceremony Emcee citation during ceremony 1 VIP tables for 10 2 1 Tickets to the gala Awards Ceremony 4 Corporate clip broadcast 1 throughout venue Corporate logo on Awards 1 Ceremony Banner Premium recognition in the media 1 1 campaign Full-page 4-color corporate ad 1 priority 1 priority 1 in Golden Book Your CEO or top executive will present the Prix Galien Medal* on-stage during the Awards Ceremony 1 * Guaranteed only for first 3 gold sponsors

ONLINE Sponsorship Opportunities Event video Sponsor logo gallery 1 1 Email promotions Banner ad 1 Sponsor logo gallery 1 1 Registration landing page Banner ad 1 Sponsor logo gallery 1 1 Corporate link Company logo, profile and link 1 1

Limited to 6 Unlimited Unlimited

Exclusive Industry Media Partner

For Sponsorship Opportunities Contact: Jay Berfas, Publisher - Pharmaceutical Executive Magazine - 212 951 6614 - [email protected] www.prix-galien-usa.com