i
TABLE OF CONTENT Preface ...... vii Chairman’s Message ...... viii Programmes ...... 1 Parallel Sessions ...... 3 Day 1 ...... 11 Parallel Session 1 ...... 11 Room 1...... 11 Paper ID: INCOMaR2021:002-002: The Mediating Role of Attitude in Influencing Consumer Purchase Intention Towards Online Apparel Shopping in Malaysia ..... 11 Paper ID: INCOMaR2021:010-005: Attitude towards Purchase Intention for Local Brand Automobiles Manufactured Locally: A Comparative Study ...... 11 Paper ID: INCOMaR 202: 032-023: Factors Influencing Malaysian Consumers' Online Purchase Intention: Does Household Income Matter? ...... 12 Paper ID: INCOMaR 202: 020-014: Social Media Marketing Audiences and Adaptive Behavior: Analysis of Brunei Data using Smart PLS ...... 12 Room 2...... 13 Paper ID: INCOMaR202: 051-042: Influence of Shock Advertising on Consumer Purchase Decision and Brand Image Among Millennials in Dasmarinas City ...... 13 Paper ID: INCOMaR202: 062-056: The Effect of Coordination on Business Performance of Small Retailers in Malaysia ...... 13 INCOMaR 2021: 097-095: The Exploratory and Confirmatory Factors of Social Media Intelligence Quotient (SMIQ) Scales Among Graduates ...... 13 INCOMaR 2021: 024-060: Integrating Luxury into Destination Branding for Niche Tourism Segment in Langkawi ...... 14 INCOMaR 2021: 043-046: Factors Influencing Customer Online Purchase Intention (COPI) ...... 15 Room 3...... 15 INCOMaR 2021: 004-008: The Health Impact of Industry-Related Air Pollution on Lung Function of Nearby Community in Kuala Muda District, Kedah ...... 15 INCOMaR 2021: 060-059: Community-based Tourism Initiatives towards Sustainable Program for Lyceum of the Philippines University -Laguna ...... 15 INCOMaR 2021: 022-016: A Comprehensive Model of Saving Decision (CMSD) . 16 INCOMaR 2021: 036-026: Rebus Sic Stantibus: Its Applicability to Civil and Commercial Liabilities Viz a Vis Corporate Social Responsibility and Corporate Rehabilitation during and after the Pandemic ...... 16 INCOMaR 2021: 107-107: Linking Urbanization, Quality of Life, Government Spending and GDP: An South Asian Countries Experience ...... 17 INCOMaR 2021: 104-104: Women in Labour Force and Income Inequality: Case of Indonesia ...... 18 Room 4...... 19 INCOMaR 2021: 013-010: Determinants of M-Commerce Service Quality in Saudi Environment ...... 19 INCOMaR 2021: 033-024: Adoption Intention of Islamic Fintech Services for Islamic Bank Users in Algeria ...... 19 INCOMaR 2021: 098-106: Logit Modelling of Financial Behaviour among Young Adult: Evidence and Implications ...... 19
ii INCOMaR 2021: 047-036: Does Religion Influence Investment Intention Of Malaysians? ...... 21 INCOMaR 2021: 099-100: Managing Indonesian E-Commerce Customer’s Feelings for Profitability ...... 21 INCOMaR 2021: 108-109: The Impact of Online Consumers Engagement in E- Commerce to Relationship Quality of Generation Z as Marketplace Users ...... 21 INCOMaR 2021: 007-035: The Effect of Financial Development on Economic Growth in Asian Region ...... 22 Parallel Session 2 ...... 23 Room 1...... 23 INCOMaR 2021: 048-096: Determinants of Multiplayer Online Role-Playing Games Addiction among Adults in the Prime Working-Age Group ...... 23 INCOMaR 2021: 072-082Promoting Virtual Tourism as Perceived by the Selected Travel Agencies as an Alternative Tour Experience During Pandemic ...... 23 INCOMaR 2021: 110-111: Islamic Eco-Theology Vis-a-Vis Sustainable Consumption Behavior: A Review ...... 23 INCOMaR 2021: 095-094: The Effect of Mall Atmospheric on Mall Experience Quality. Does Gender Matters? ...... 24 INCOMaR 2021: 112-114: Tik tok tik tok: Does every second of marketing video in social media matter? ...... 24 Room 2...... 25 INCOMaR 2021: 011-009: Eliciting Salient Beliefs of Attitude, Perceived Norm, and Self-Efficacy among Muslim Urban Millennials (MUM) towards Intention to Consume Halal Products ...... 25 INCOMaR 2021: 076-068: The Commercialisation of Halal and Tayyib Palm Civet Coffee ...... 25 INCOMaR 2021: 075-072: Designing Halal Supply Chain Performance Measurement System in Production of Food Industry Based on SNI 99001:2016 With Fuzzy-AHP Method ...... 25 Room 3...... 27 INCOMaR 2021: 030-020: Development Of A Pepper Thresher With Pre-Drying Machine ...... 27 INCOMaR 2021: 073-067: Development of Jackfruit (Artocarpus heterophyllus L.) Waffle ...... 27 INCOMaR 2021: 091-087: Does non-technology innovation affect performance of MSMEs in food and beverage sector during Corona virus pandemic period? ...... 28 INCOMaR 2021: 092-088: Analyzing COVID-19 Induced Behavioral Shifts in Saudi Food Sectors using Time-Series Analytics ...... 28 INCOMaR 2021: 007-038: Food Security Supply Chain in Malaysia ...... 29 INCOMaR 2021: 053-045: Collaboration of Academia and Industry in Business Innovation: Issues and Challenges ...... 29 Room 4...... 30 INCOMaR 2021: 080-071: Indigenuous Entreprenuership In Perak : A Case Study on Entrepreneurship Drivers, Competencies and Activities among Semai Tribes . 30 INCOMaR 2021: 106-105: Adaptability of FinTech by Malaysian and Saudi Arabian Islamic Banks: Assessment of Employees’ Readiness and Views ...... 30 INCOMaR 2021: 057-049: Samgyeopsal On-Line Order and Delivery at Home: A Pandemic Experience ...... 31
iii INCOMaR 2021: 100-097: The Influence of Intrinsic and Extrinsic Motivation Factors on Employee Performance at Pecca Leather Sdn. Bhd. as Mediated by Job Satisfaction ...... 31 INCOMaR 2021: 027-075: A Comparison of Project Management Software Tools ...... 31 INCOMaR 2021: 064-061: Understanding State Government-Linked Companies Service Delivery System Successful Performance from Employees’ Insights ...... 32 Day 2 ...... 33 Parallel Session 3 ...... 33 Room 1...... 33 INCOMaR 2021: 086-080: Customer satisfaction with KTMB Services: The Role of Service Quality, Recovery and Satisfaction ...... 33 INCOMaR 2021: 040-033: The Influence of Passenger Service Experience towards Public Transport Service Quality: Petaling Jaya (PJ) City Bus Service ... 33 INCOMaR 2021: 059-052: Analyzing The Impacts of Pandemic Crisis On Ride Sharing Drivers ...... 34 INCOMaR 2021: 007-092: Sustainable Transport Practices in An Urban University. A Case Study Approach ...... 34 Room 2...... 35 INCOMaR 2021: 102-102: Exploring Students’ Entrepreneurial Skills to Cope with MSME’s Marketing Problems: A Case of Project-Based E-Learning at Entrepreneurship Course ...... 35 INCOMaR 2021: 103-101: The E-Learning during COVID-19 Pandemic: Implementation of Technology Acceptance Model (TAM) ...... 35 INCOMaR 2021: 031-021: Laboratory Teaching Techniques of Private Tertiary Science Instructors in the Digital Classroom ...... 36 INCOMaR 2021: 085-079: Identifying the Gaps in Accounting Curriculum ...... 36 INCOMaR 2021: 117-113: Leadership Soft Skills, Perceived Trustworthiness and Structural Empowerment of Deans ...... 36 Room 3...... 37 INCOMaR 2021: 026-018: The Influence of Working Environment on Employee Retention in Banking Sector ...... 37 INCOMaR 2021: 035-025: A Conceptual Paper: The Influence of Islamic Leadership Behavior on Innovation Capability ...... 37 INCOMaR 2021: 042-032: Work-life Balance of Academic Support Personnel in LPU Cavite ...... 37 INCOMaR 2021: 070-066: The Influence of Islamic Human Resource Management (IHRM) on Turnover Intention: The Case of Multi-National Corporations (MNCs) in Malaysia ...... 38 INCOMaR 2021: 055-044: Relationship between Human Resource Management Practices and Employee Job Satisfaction: Mediated by Employee Commitment .. 38 INCOMaR 2021: 058-050: The Determinants of Higher Learning Institutions Administrators' Behavioural Intentions: A Review of Theory and Evidence ...... 39 Room 4...... 40 INCOMaR 2021: 056-047: Impact of Consumer Ethnocentrism, Country of Brand and Perceived Country Image on the Brand Equity: A Case Study of Japanese Cosmetics in Vietnamses Market ...... 40 INCOMaR 2021: 052-089: The Customer Satisfaction on Online Buying System . 40 INCOMaR 2021: 074-090: The Effect of Atmospheric Cues on Store Brand Experience, Satisfaction, and Loyalty in Fast-Fashion Retail Store ...... 41
iv INCOMaR 2021: 067-065: The Effect of False Advertising on Consumer Online Purchase Behaviour with the Mediating Effect of e-WOM on Consumers’ in Malaysia ...... 41 INCOMaR 2021: 068-063: New Norm: Using E-Servqual to Determine Customer Satisfaction and Post-Purchase Behaviour towards Online Purchasing: The Conceptual Paper...... 41 Parallel Session 4 ...... 43 Room 1...... 43 INCOMaR 2021: 001-001: The Social Media Content Marketing (SMCM) Model for Muslimah Fashion Industry ...... 43 INCOMaR 2021: 005-004: Predicting Malaysian Consumer Attitude towards Online Airline Advertisements ...... 43 INCOMaR 2021: 012-006: A Conceptual Model of Social Media Influencer Marketing Credibility, Consumer Attitudes and Social Media Engagement Intentional Behaviour ...... 44 INCOMaR 2021: 015-012: Impact of Social Media Marketing on Young Consumers’ Purchase Intention in Malaysia: The Mediating Role of Consumer Engagement ...... 44 INCOMaR 2021: 021-015: Brand Equity Framework of Social Media in Context of Higher Education Institutes (HEIs) ...... 44 INCOMaR 2021: 028-022Travel Vlogs in Promoting Tourist Destinations: A Marketing Perspective ...... 45 INCOMaR 2021: 039-028: Sexual Objectification In Local Product Advertisements: Inputs For Policy Recommendation ...... 45 Room 2...... 46 INCOMaR 2021: 094-093: Malaysia Truly Asia: Uncovering the National Brand Identity and Brand Essence ...... 46 INCOMaR 2021: 060-055: Factors Affecting Sex Tourism: The Case of the Red- Light District of Angeles City, Pampanga, Philippines ...... 46 INCOMaR 2021: 054-043:Examining the Relationship Between Workplace Condition Towards Job Stress among Administrative Staff in Hotel Industry: Mediated by Leadership ...... 47 INCOMaR 2021: 060-053Employees towards the New Normal in Tagaytay City: Contributing Factors to the Tourism Establishments’ Resiliency and Adaptation .. 47 Room 3...... 48 INCOMaR 2021: 024-091: The Association of Health Protocols on tourist satisfaction in Cibuntu Village, West Java ...... 48 INCOMaR 2021: 046-034Patrolman Emilio Mascot: A Guerrilla Marketing Strategy to Uplift the Image of the Policemen ...... 48 INCOMaR 2021: 083-078: Defining Consumer Environmental Awareness: Measurement Scale Development ...... 49 INCOMaR 2021: 087-083: Service Quality of Providers: Conception among Philippine Airlines Mabuhay Miles Members ...... 49 INCOMaR 2021: 029-039: Perception on Stress and Academic Burnout amidst the Covid-19 Pandemic: The Case of Lyceum of the Philippines University-Cavite .... 50 INCOMaR 2021: 025-017: Customer Relationship Management (CRM) in Small and Medium Family Enterprises (SMFEs) in the time of COVID-19 crisis: A case study of a Moroccan Family SME ...... 50 Room 4...... 52 INCOMaR 2021: 077-069: Individual Factors and Ship Waste Management Practices: The Moderating Role of Sea Experience ...... 52
v INCOMaR 2021: 050-041: The Quality Management and Operational Performance of the Purchasing Department of LPU Cavite: Basis for Procurement Policy Improvement ...... 52 INCOMaR 2021: 060-051: Structural Equation Modeling of Price Determinants of the Philippine Lodging Industry ...... 53 INCOMaR 2021: 060-054: Cultural and Heritage Tourism of Cavite Province: Basis for Sustainability ...... 53 INCOMaR 2021: 017-011: Competitive Advantage in the Digital Era: Surviving the Transformation Maze! ...... 54 COMMITTEE MEMBERS ...... 55 LIST OF REVIEWERS ...... 57
vi Preface
Organisations have always been resilience in overcoming business trials and tribulations throughout centuries. Whenever facing a crisis, no solution is a guaranteed success. The only thing that is guaranteed for business survival is responsiveness. This concept requires the organisations to be agile and flexible in their approach in dealing with various challenges including economic, education, social, political and other environment threats.
How would the organisations know the marvel strategies to adapt by maintaining the operations endurance in the face of an escalating global pandemic crisis and yet striking the balance with public health needs and priorities? This aspect requires the organisations to actively gather information, appropriately analyze it, thoroughly devise varying alternative solutions, and correctly choose the best solution that can provide the most benefits to the organisation.
This 8th INCOMaR conference intends to harness various discussions on effective business strategies embolden by the organisation's quandary in being resilient in fronting a pandemic with this magnitude that has not been seen for a few decades. Input and feedback from the participants are strongly believed to provide the sought after information in order to successfully overcome the problems brought by the pandemic that has besieged most business organisations around the world.
In order to extend the benefits of the conference to those who are unable to attend this conference, all accepted papers will be published in the refereed journals that are indexed by Malaysia Citation Centre (MCC), quality papers will be published in high- indexed journals i.e. Scopus and ERA. For those that do not meet the journals’ requirements will also be published as chapters in a book. It is expected that many will gain from the presentation and publication as a result of having the 8th INCOMaR 2021.
vii Chairman’s Message
Assalamualaikum w.b.t and warmest greeting to all participants.
On behalf of the Organizing Committee, it is a great pleasure to welcome all participants to the 8th International Conference of Marketing and Retailing (INCOMaR) 2021. While 2021 has crippled us from organizing a physical conference, it has provided us the convenience of having the virtual conference that could be possible via the use of technology. Since its establishment in 2007, this is the first virtual conference for INCOMaR, as we are still amid the COVID-19 pandemic. Fortunately, with the vaccination program, it offers brighter hope in fighting the disease.
Organizations have always been resilient in overcoming business trials and tribulations throughout centuries. The only thing that is guaranteed for business survival is responsiveness. The 8th INCOMaR 2021 conference intends to harness various discussions on effective business strategies embolden by the organization's quandary in being resilient in fronting a pandemic with this magnitude that has not been seen for a few decades. The input gathered from experts through this conference is expected to help businesses not only to survive the current business challenges but also to gain competitive advantage.
To all distinguished speakers, thank you for your kind contribution in terms of knowledge and expertise for this edition's conference. I believe that your input for the designated sessions will provide better insights for all participants. I also would like to this opportunity to express our gratitude to Faculty of Business and Management, UiTM, all the partner universities, sponsors, and corporate bodies that support this conference and hope that the conference will engage and benefit various categories of participants locally and internationally.
Lastly, I hope that all participants and partners will continue giving their unconditional support to INCOMaR in any future events. I also expect to meet you again in the next two years when we organize the incoming 9th INCOMaR and hopefully in the form of physical conference. I also wish to collaborate with our existing partners and potential partners when we organize this event, InsyaAllah.
Thank you.
viii Programmes
Day 1: 24/8/2021 (TUESDAY)
Registration of Participants 8.30am - 9.00am The Arrival of Guests & VIPs
Welcoming Speech and Opening by: Professor Dr Jaafar Pyeman 9.00am - 9.15am Director, Institute of Business Excellence Universiti Teknologi MARA (UiTM) Shah Alam MALAYSIA
Keynote Speaker: Professor A. Parasuraman Emeritus Professor of Marketing
9.15am - 10.00am James W. McLamore Chair Emeritus University of Miami, USA Title: “A Sustainability-Service Quality [SSQ] Framework: Implications for Researchers and Practitioner”
Guest Speaker: Datuk Seri Haji Hasnol Zam Zam Haji Ahmad 10.00am - 10.45am Secretary General Ministry of Domestic Trade and Consumer Affairs (MDTCA) Title: "Smart Consumerism"
Guest Speaker: Mr Azmir Abdul Malek 10.45am - 11.30am Head of Marketing Bank Islam Malaysia Berhad (BIMB) Title: "A Silver Lining in Every Cloud"
11.30am – 1.00pm Parallel Session 1
1.00pm - 2.30pm Lunch
2.30pm – 5.00pm Parallel Session 2
1 Day 2: 25/8/2021 (WEDNESDAY)
9.00am – 10.45 am Parallel Session 3
10.45am – 11.00 am Break
11.00am – 1.15pm Parallel Session 4
1.15pm – 2.30pm Lunch
2.30 pm – 4.30pm Complimentary Workshop on SmartPLS
4.30pm - 5.00pm Award Ceremony and Closing
5.00pm End of Event
2 Parallel Sessions Day 1 (24 August 2021)
Parallel Session 1 Malaysia Room 1 Room 2 Room 3 Room 4 Standard Consumer Behavior & Marketing & Comm Business Eco & E-Commerce & Time Technology Sustainability Finance Session Fithriah Ab Rahim Luzviminda Santos Atty Uella Vida Azlin Zanariah Chair Welcoming by session Welcoming by session Welcoming by session Welcoming by session chair 1140 chair chair chair Paper ID:
INCOMaR2021:002- Paper ID: Paper ID: Paper ID: 002 INCOMaR2021:004- INCOMaR2021:051- INCOMaR 2021: 008 042 108-109 The Mediating Role
of Attitude in The Health Impact of Influence of Shock The Impact of Influencing Consumer Industry-Related Air Advertising on Online Consumers Purchase Intention Pollution on Lung Consumer Purchase Engagement in E- Towards Online Function of Nearby Decision and Brand Commerce to Apparel Shopping in Community in Kuala 1145 Image Among Relationship Quality Malaysia Muda District, Millennials in of Generation Z as Kedah Dasmarinas City. Marketplace Users Presenter:
Selvi Kausiliha Presenter: Presenter: Presenter: Vijayan Muhammad Azizan Luzviminda Santos Bayu Bagas Hapsoro
Paper ID: INCOMaR2021:010- Paper ID: Paper ID: Paper ID: 005 INCOMaR2021:024- INCOMaR2021:022- INCOMaR2021:098- 060 016 106 Attitude towards Purchase Intention for Integrating Luxury A Comprehensive Legit Modelling of Local Brand into Destination Model of Saving Financial Behaviour Automobiles Branding for Niche Decision (CMSD) Among Young 1205 Manufactured Tourism Segment in Adult: Evidence and Locally: A Langkawi Presenter: Implications Comparative Study Ibrahim Tawfeq Presenter: Alsedrah Presenter: Presenter: Mohd Raziff Ida Nur Aeni Anyanwu Hilary Jamaluddin Chinedu
Paper ID: Paper ID: Paper ID: INCOMaR 2021: Paper ID: INCOMaR2021:047- INCOMaR2021:097- 020-014 INCOMaR2021:036- 036 095 026
Social Media Does Religion The Exploratory and Marketing Audiences Rebus Sic Stantibus: Influence Investment Confirmatory and Adaptive Its Applicability to Intention of Factors of Social 1225 Behavior: Analysis of Civil and Malaysians? Media Intelligence Brunei Data using Commercial Quotient (SMIQ) Smart PLS Liabilities Viz a Vis Presenter: Scales Among Corporate Social Wan Rasyidah Wan Graduates Presenter: Responsibility and Nawang
Shahid Anjum Corporate Presenter: Rehabilitation
3 Nadhrathul Ain During and After Ibrahim The Pandemic
Presenter: Atty Uella Vida
Paper ID: Paper ID: Paper ID: Paper ID: INCOMaR2021:062- INCOMaR2021: INCOMaR 2021: INCOMaR2021:060- 056 099-100 032-023 059
The Effect of Managing Factors Influencing Community-based Coordination on Indonesian E- Malaysian Tourism Initiatives Business Commerce Consumers' Online Towards Sustainable 1245 Performance of Customer’s Feeling Purchase Intention: Program for Lyceum Small Retailers in for Profitability Does Household of the Philippines Malaysia Income Matter? University-Laguna Presenter:
Presenter: Dian Fithra Permana Presenter: Presenter: Dr Nor Asmahani Fithriah Ab Rahim Ryan Gamoso Ibrahim
Paper ID: Paper ID: INCOMaR2021:107- Paper ID: INCOMaR2021:043- 107 INCOMaR 2021: 046 007-035 Linking Factors Influencing Urbanization, The Effect of Customer Online Quality of Life, Financial 1305 Purchase Intention Government Development on (COPI) Spending and GDP: Economic Growth in A South Asian Asian Region Presenter: Countries Hatta Ilias Experience Presenter: Rishan Sampath Presenter: Yozi Aulia Rahman
Paper ID: Paper ID: INCOMaR 2021: INCOMaR 2021: 104-104 033-024
Women in Labour Adoption Intention Force and Income of Islamic Fintech Inequality: Case of Services for Islamic
1325 Indonesia Bank Users in Algeria Presenter: Andryan Presenter: Setyadharma Elhachemi Hacine Gherbi
Paper ID: INCOMaR 2021: 013-010
Determinants of M- Commerce Service Quality in Saudi
1345 Environment
Presenter: Showq Salman Aladwani
4
Day 1 (24 August 2021)
Parallel Session 2 Malaysia Room 1 Room 2 Room 3 Room 4 Standard Consumer Behavior & Halal Business & Innovation Digital marketing & Time Technology Marketing related Session Nuryusmawati Mohammad Zaim Dina Zaki Gabbori Mr. Waleed Rafi Chair Welcoming by session Welcoming by session Welcoming by session Welcoming by session 1430 chair chair chair chair
Paper ID: Paper ID: Paper ID: Paper ID: INCOMaR 2021: INCOMaR2021:011- INCOMaR2021:030- INCOMaR2021:080- 048-096 009 020 071
Eliciting Salient Development of A Indigenous Determinants of Beliefs of Attitude, Pepper Thresher with Entrepreneurship in 1435 Multiplayer Online Perceived Norm, and Pre-Drying Machine Perak: A Case Study Role-Playing Games Self-Efficacy among on Entrepreneurship Addiction Among Muslim Urban Presenter: Drivers, Adults in the Prime Millennials (MUM) Annlyn Romero Competencies and Working-Age Group towards Intention to Activities Among Consume Halal Semai Tribes Presenter: Products Shahira Ariffin Presenter: Presenter: Salbiah Abd Rahman Purnomo M Antara
Paper ID: Paper ID: Paper ID: Paper ID: INCOMaR 2021: INCOMaR2021:076- INCOMaR2021:073- INCOMaR2021:106- 072-082 068 067 105
Promoting Virtual The Development of Adaptability of Tourism as Commercialisation Jackfruit (Artocarpus Fintech by Malaysia Perceived by the of Halal and Tayyib Heterophyllus L.) and Saudi Arabian Selected Travel Palm Civet Coffee Waffle Islamic Banks: Agencies as an 1455 Assessment of Alternative Tour Presenter: Presenter: Employees’ Experience During Amal Hayati Ishak Raymund B. Moreno Readiness and Views Pandemic
Presenter: Presenter: Ibrahim Abiodun Reymarie Lobo Oladapo
Paper ID: Paper ID: Paper ID: Paper ID: INCOMaR 2021: INCOMaR2021:075- INCOMaR2021:091- INCOMaR2021: 110-111 072 087 057-049
Islamic Eco- Designing Halal Does Non- Samgyeopsal Online Theology Vis-à-vis Supply Chain Technology Order and Delivery 1515 Sustainable Performance Innovation Affect at Home: A Consumption Management System Performance of Pandemic Behavior: A Review in Production of MSMEs in Food Experience Food Industry Based And Beverage Sector Presenter: on SNI 99001:2016 During Corona Virus Presenter: Azmi Mat With Fuzzy-AHP Pandemic Period? Rosalie Clave Method
5 Presenter: Presenter: Yusuf Opeyemi Irma Maharani Akinwale Nabila
Paper ID: Paper ID: Paper ID: INCOMaR 2021: INCOMaR2021:092- INCOMaR2021:100- 095-094 088 097
The Effect of Mall Analyzing COVID- The Influence of Atmospheric on Mall 19 Induced Intrinsic and Experience Quality. Behavioral Shifts in Extrinsic Motivation Does Gender Saudi Food Sectors Factors on
Matters? Using Time-Series Employee’s 1535 Analysis Performance At Presenter: Pecca Leather Sdn. Nuryusmawati Mohd Presenter: Bhd. As Mediated by Yusof Atiq Siddiqui Job Satisfaction
Presenter: Mohd Zulkifli Abdullah
Paper ID: Paper ID: Paper ID: INCOMaR2021:007- INCOMaR2021:112- INCOMaR2021: 038 114 027-075
Food Security Tik Tok Tik Tok: A Comparison of Supply Chain in Does Every Second Project Management Malaysia of Marketing Video Software Tools 1555 in Social Media Presenter: Matter? Presenter: Veera Pandiyan Tarig Eltayeb Kaliani Sundram Presenter:
Nor Azimah
Kamaruddin
Paper ID: Paper ID: INCOMaR 053-045 INCOMaR2021: 064-061 Collaboration of Academia and Understanding State Industry in Business Government-Linked Innovation: Issues Companies Service 1615 and Challenges Delivery System Success Performance Presenter: from Employees’ Nurfadzilah Abdul Insight Razak Presenter: Shamsul Baharin Saihani
6
Day 2 (25 August 2021)
Parallel Session 3 Malaysia Room 1 Room 2 Room 3 Room 4 Standard Transport & Digital marketing & Digital Education Office System & Mgt Time Tech related Session Dian Fithara Veera Pandiyan Bayu Bagas Rudzi Munap Chair Permana Welcoming by Welcoming by session Welcoming by session Welcoming by session 0900 session chair chair chair chair
Paper ID: Paper ID: Paper ID: INCOMaR 2021: INCOMaR2021:031- Paper ID: INCOMaR2021:026- 059-052 021 INCOMaR2021:052- 018 089
Analyzing The Laboratory Teaching The Influence of Impacts of Techniques of The Customer Working Pandemic Crisis Private Tertiary Satisfaction on Environment on On Ride Sharing Science Instructors in Online Buying Employee Retention Drivers The Digital System 0905 in Banking Sector Classroom
Presenter: Presenter: Presenter: Ainie Hairianie Presenter: Noraishah Kamarol Abdul Kadir Othman Aluwi Annie Abonita Zaman
Paper ID: Paper ID: INCOMaR 2021: Paper ID: Paper ID: INCOMaR2021:035- 086-080 INCOMaR2021:117- INCOMaR2021:074- 025 113 090
Customer A Conceptual Paper: satisfaction with Leadership Soft The Effect of The Influence of KTMB Services: Skills, Perceived Atmospheric Cues on Islamic Leadership The Role of Trustworthiness and Store Brand Behavior on 0925 Service Quality, Structural Experience, Innovation Recovery and Empowerment of Satisfaction, and Capability Satisfaction Deans Loyalty in Fast-
Fashion Retail Store Presenter: Presenter: Presenter: Nur Athirah Abd Nur Aqilah Shariff Harun Presenter: Rahim Hazirah Mohd Hanna Kusumawaty
Anim
Paper ID: Paper ID: Paper ID: INCOMaR 2021: INCOMaR2021:103- INCOMaR2021:042- Paper ID: 040-033 101 032 INCOMaR2021:067- 065 The Influence Of The E-Learning Work-Life Balance Passenger During Covid-19 of Academic Support The Effect of False Service Pandemic: Personnel in LPU Advertising on 0945 Experience Implementation of Cavite Consumer Online Towards Public Technology Purchase Behavior Transport Acceptance Model Presenter: with the Mediating Service Quality: (TAM) Krisma Joyce Salazar Effect of e-WOM on Petaling Jaya Consumers in (PJ) City Bus Presenter: Malaysia Service M. Fathur Rahman Presenter:
7 Presenter: Ahmed Michail Shamsul Izwan Awad Ahmed Saharani
Paper ID:
INCOMaR 2021: Paper ID: Paper ID: Paper ID: 007-092 INCOMaR2021:055- INCOMaR2021:068- INCOMaR2021:102- 044 063 102 Sustainable
Transport Relationship New Norm: Using E- Exploring Students’ Practices in An Between Human Servqual to Entrepreneurial Urban Resource Determine Customer Skills to Cope with University. A Management Satisfaction and MSME’s Marketing Case Study Practices and Post-Purchase 1005 Problems: A Case of Approach Employee Job Behaviour Towards Project-Based E- Satisfaction: Online Purchasing – Learning at Presenter: Mediated by The Conceptual Entrepreneurship Veera Pandiyan Employee Paper Course Kaliani Sundram Commitment
Presenter: Presenter: Presenter: Azlin Zanariah Sri Utami Rudzi Munap Bahtar
Paper ID: Paper ID: Paper ID: INCOMaR2021:085- INCOMaR2021:058- INCOMaR2021:056- 079 050 047
Identifying the Gaps The Determinants of Impact of Consumer in Accounting Higher Learning Ethnocentrism, Curriculum Institutions Country of Brand Administrators’ and Perceived
1025 Presenter: Behavioural Country Image on Dr. Faisal Abdullah Intentions: A Review the Brand Equity: A Al Hudithi of Theory and Case Study Japanese Evidence Cosmetics in Vietnamese Market Presenter: Shariff Harun Presenter: Sang, Vo Minh
Paper ID: INCOMaR2021:070- 066
The Influence of Islamic Human Resource
Management
1045 (IHRM) on Turnover
Intention: The Case of Multi-National Corporations (MNCs) in Malaysia
Presenter: Salmi Bawasa
8
Day 2 (25 August 2021)
Parallel Session 4 Malaysia Room 1 Room 2 Room 3 Room 4 Standard Digital marketing & Marketing Comm Human Resource Consumer Insights Time related Session Azmi Mat Amal Hayati Siti Nooraini Safiah Rashid Chair Welcoming by session Welcoming by session Welcoming by session Welcoming by session 1100 chair chair chair chair
Paper ID: Paper ID: Paper ID: Paper ID: INCOMaR2021:077- INCOMaR 2021: INCOMaR2021:054- INCOMaR2021:024- 069 001-001 043 091
Individual Factors The Social Media Examining the The Association of and Ship Waste Content Marketing Relationship Health Protocols on Management (SMCM) Model Between Workplace Tourist Satisfaction Practices: The For Muslimah Condition Toward in Cibuntu Village, Moderating Role of Fashion Industry Job Stress Among West Java Sea Experience 1105 Administrative Staff
Presenter: in Hotel Industry: Presenter: Presenter: NUR SYAKIRAH Mediated by Safiah Rashid BINTI AHMAD Leadership Candra Hidayat
Presenter:
Ikmal Malik
Paper ID: Paper ID: Paper ID: Paper ID: INCOMaR 2021: INCOMaR2021:050- INCOMaR2021:094- INCOMaR2021:046- 005-004 041 093 034
Predicting The Quality Malaysia Truly Asia: Patrolman Emilio Malaysian Management And Uncovering The Mascot: A Guerrilla Consumer Attitude Operational National Brand Marketing Strategy Towards Online Performance of the Identify and Brand to Uplift the Image Airline Purchasing 1125 Essence of the Policemen Advertisements Department of LPU
Cavite: Basis for Presenter: Presenter: Presenter: Procurement Policy Yusniza Catty Lea Gamo Muhammad Azfar Improvement Kamarulzaman Abdul Rahim
Presenter:
Rosalyn R. Botones
Paper ID: Paper ID: Paper ID: Paper ID: INCOMaR2021:083- INCOMaR2021:060- INCOMaR2021:060- INCOMaR 2021: 078 051 055 012-006
Defining Consumer Structural Equation Factors Affecting 1145 A Conceptual Environmental Modeling of Price Sex Tourism: The Model of Social Awareness: Determinants of the Case of the Red- Media Influencer Measurement Scale Philippine Lodging Light District of Marketing Development Industry Angeles City, Credibility,
9 Consumer Pampanga, Presenter: Presenter: Attitudes and Philippines Mada Samali Ryan Joseph G. Social Media Calinao Engagement Presenter: Intentional Joyce Bagui Behaviour
Presenter: Nor Azri Sharizal Abu Bakar
Paper ID: Paper ID: Paper ID: Paper ID: INCOMaR 2021: INCOMaR2021:060- INCOMaR2021:087- INCOMaR2021:060- 015-012 053 083 054
Impact Of Social Employees towards Service Quality of Cultural and Heritage Media Marketing the New Normal in Providers: Tourism of Cavite On Young Tagaytay City: Conception Among Province: Basis for Consumers’ Contributing Factors Philippine Airlines Sustainability 1205 Purchase Intention to the Tourism Mabuhay Miles In Malaysia: The Establishments’ Members Presenter: Mediating Role Of Resiliency and July Aze Barcenas Consumer Adaptation Presenter: Engagement Edzyl Bryan B.
Presenter: Lensig Presenter: Troy Tuzon Ong Yi Shien
Paper ID: Paper ID: Paper ID: INCOMaR 2021: INCOMaR 2021: INCOMaR2021: 039-028 029-039 017-011
Sexual Perception On Stress Competitive Objectification In And Academic Advantage in the Local Product Burnout Amidst The Digital Era: Advertisements: 1225 Covid-19 Pandemic: Surviving the Inputs For Policy The Case Of Lyceum Transformation Recommendation Of The Philippines Maze!
University-Cavite Presenter: Presenter: Vincent C. Cortins Presenter: Hoda Abdullah
Jan Jarrel B. Gillego
Paper ID: Paper ID: INCOMaR2021:025- INCOMaR 2021: 017 028-022
Customer Travel Vlogs In Relationship Promoting Tourist Management (CRM) Destinations: A in Small and Marketing Medium Family Perspective Enterprises (SMFEs) 1245 in The Time of Presenter: Covid-19 Crisis: A
Case Study of A Kimberly Joy E. Moroccan Family Alcaraz SME
Presenter:
El Hail Chifae
Paper ID: 1305 INCOMaR 2021: 021-015
10 Brand Equity Framework of Social Media in Context of Higher Education Institutes (HEIs)
Presenter: Faisal Aftab
11
ABSTRACT
Day 1 Parallel Session 1
Room 1
Paper ID: INCOMaR2021:002-002: The Mediating Role of Attitude in Influencing Consumer Purchase Intention Towards Online Apparel Shopping in Malaysia
Selvi Kausiliha Vijayan Oo Yu Hock ([email protected]) Asia e University
Online apparel shopping had been growing steadily in Malaysia over the decade. Although being the most sought product among online shoppers, the aspects of purchase intention are not well researched and a holistic framework remain limited. Considering the segment's potential, this study is undertaken to develop an integrated framework and more specifically, to understand the role of attitude as mediator in online apparel using baseline models such as Technology Acceptance Model (TAM) and Theory of Planned Behaviour (TPB). Using purposive sampling, this study draws 314 responses through a self- administered questionnaire from online apparel shoppers in Malaysia. Data collected were then analysed using SPSS version 26 and Partial Least Squares - Structural Equation Modelling (PLS-SEM) to examine the hypothesis testing. The research concluded that perceived risk, web experience, pricing, utilitarian shopping orientation, hedonic shopping orientation, and products and service attributes has a significant relationship towards attitude. Also, direct relationships present between pricing, utilitarian shopping orientation, hedonic shopping orientation, convenience and purchase intention. Interestingly, attitude was found to mediate all variables towards purchase intention except for convenience. The holistic framework inclusive of attitude as mediator contributes academically for marketing and online apparel literatures in Malaysian context. These novel findings offer understanding of online apparel purchase intention and serve as a guidance to online marketers and online apparel business owners in executing their strategies in enticing online shoppers.
Keywords: attitude, convenience, hedonic, online apparel purchase intention, perceived risk, pricing, product and services attributes, utilitarian, web experience
Paper ID: INCOMaR2021:010-005: Attitude towards Purchase Intention for Local Brand Automobiles Manufactured Locally: A Comparative Study
Anyanwu Hilary Chinedu Faculty of Human Ecology, Universiti Putra Malaysia
Broader accessibility of foreign products to provincial consumers and its resultant effects on local brand production necessitated calls for consumers’ formation of favorable attitudes towards local products (automobiles) manufactured locally in developing countries. While a continuum of studies portrayed consumers from developing countries as people with unfavorable attitudes towards local products due to their lower ethnocentric tendencies, a remarkable shift towards this belief has emerged. Using the theory of reasoned action, a comparative study that utilized 382 and 373 samples of potential consumers of Innoson vehicle manufacturing (IVM), and Proton automobile company collected via mall-intercept survey was used to compare attitudes towards purchase intention for local brand automobiles manufactured in Nigeria and Malaysia. Descriptive results revealed that IVM potential consumers exhibited more favorable attitudes than Proton automobile potential consumers. To test the research hypotheses, structural equation modeling (SEM) using AMOS graphics was performed. The two models demonstrated a good fit. However, Proton model showed better fitness indices compared to IVM model. The results further depicted that consumer ethnocentrism had a significant and positive influence on attitude towards purchase intention for local brand automobiles manufactured in Nigeria and Malaysia. Also, Proton model revealed that collectivism significantly and positively influenced attitude towards purchase intention for local brand automobiles manufactured locally, whereas collectivism had no significant influence in IVM model. Therefore, favorable attitudes towards purchase intention for local products are unlikely without consumer ethnocentrism, irrespective of consumers’ collectivistic tendencies. Implications of the results are also discussed.
Keywords: attitude towards purchase intention, consumer ethnocentrism, collectivism, Innoson vehicles, Proton automobiles, Nigeria, Malaysia
11 Paper ID: INCOMaR 202: 032-023: Factors Influencing Malaysian Consumers' Online Purchase Intention: Does Household Income Matter?
Fithriah Ab Rahim Nurjeehan Ayub ([email protected]) Tunku Nur Atikhah Tunku Abaidah ([email protected]) Sharinah Puasa ([email protected])
This study aims to examine factors influencing the online purchase intention of consumers from a Malaysian perspective using the Unified Theory of Acceptance and Use of Technology (UTAUT). The study examines the relationship between performance expectancy, effort expectancy, social influence, and purchase intention among consumers. The study also analyzes household income (based on the range of statistical departments) as moderating effects on the relationship between independent and dependent variables. PLS analyzes was used to analyze the relationship of the variables involved. The study found direct correlations between performance expectancy, social influence, effort expectancy, and online purchasing intention. However, the study found no moderating effect of household income between performance expectancy (PE), social influence (SI), effort expectancy (EE), and online purchase.
Keywords: household income, online purchase intention, PLS-SEM, Unified Theory of Acceptance and Use of Technology (UTAUT)
Paper ID: INCOMaR 202: 020-014: Social Media Marketing Audiences and Adaptive Behavior: Analysis of Brunei Data using Smart PLS
Shahid Anjum Asmah Ahamad Jefri Basiuni Najeeba Tazeen Universiti Teknologi Brunei
Social media and Internet technology penetrations and usage are quite high in Brunei Darussalam. The use of social media marketing among micro, small and relatively medium businesses to promote their products have also grown as businesses desire to engage and build relationships with customers through social media. This has generated an interest in studying the adaption of social media marketing campaigns among customers, which indirectly determines the effectiveness of social media marketing itself, as well as in studying the facilitation factors for such an adaption. Technology Acceptance Model (TAM) has been used extensively because of its simplicity and usefulness. Besides, using the conventional TAM variables like perceived usefulness, ease of use and social norm, we have also hypothesized that knowledge pertaining to information and communication technology (ICT) amongst the target audiences of social media marketing campaigns may influence positively towards the ease of use and perceived usefulness variables. Another variation in this study is that perceived usefulness variable has been divided into two categories based on the types of measureable tests applied. Primary data was collected through survey and was analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM). Results indicate that ICT knowledge has significant effect on ease of use but its effect on perceived usefulness is not significant. Besides, ease of use has significant effect on both categories of perceived usefulness. Regarding the factors influencing actual usage, we have found that both the categories of perceived usefulness jointly determine the adaption to the actual usage of or interaction with social media marketing campaigns in Brunei Darussalam.
Keywords: social media marketing, Structural Equation Modeling, digital marketing, SmartPLS, Technology Acceptance Model
12 Room 2
Paper ID: INCOMaR202: 051-042: Influence of Shock Advertising on Consumer Purchase Decision and Brand Image Among Millennials in Dasmarinas City
Jamaica Tulao, Shane Ann R. Baguio, Carl Joshua M. De Padua, Luzviminda Santos, Vincent C. Cortiñas
The predominant aspiration of this study is to find out how an advertisement affects the buying decisions of selected consumer in LPU Cavite. This study also investigated the medium that they are most exposed to. It tried to answer the following: The perception of the participants of shock advertising towards consumer purchase decision and brand image among millennial participants was investigated. It tried to answer the following questions: (1) What is the demographic profile of the participants in terms of: age; gender; civil status, educational attainment and religion?; (2) What is the perception of the participants on shock advertising in relation to; consumer purchase decision and brand image?; (3) What is the influence of Shock Advertising on the consumer purchase decision in terms of; involvement in advertising, attitude toward advertisement and attention?; (4) What is the influence of Shock Advertising on the brand image in terms of; shocking level, comprehension, recall, attitude toward brand?; (5) Is there any significant relationship between the perception on shock advertising and: consumer purchase decision and brand image?; (6) Based on the result, what shock advertising model can be proposed to enhance advertising. The study is a quantitative research using descriptive correlations and multiple regression analysis method. The study used self-administered questionnaires to gather data from the participants such as the millennial in Dasmariñas city. The findings of the study confirmed that the participants have a high level of perception of shock advertising in relation to consumer purchase decision and brand image. But both have at least of perception on attitude toward advertisement and attitude toward the brand. This means that, the participants were not feeling good and comfortable on any advertisements in public that uses intentional, offensive, and controversial and attention-grabbing ads. All factors under the influence of shock advertising on consumer purchase decision have results to agree. It means that shock advertising can be the tool to increase the market rates in the Philippines. This also means that for them, it is important to consider their beliefs in purchasing something that used shock advertising in an advertisement. Results revealed that most of the participants agreed that the way they perceived the image used in shock advertising influenced their impression of the brand image itself. Furthermore, before publicizing an advertisement they must ensure that it will not influence your brand image badly. Hence, it is essential that in making shock advertisements ought to be ethical with the goal that it will not have a negative effect towards the brand image.
Paper ID: INCOMaR202: 062-056: The Effect of Coordination on Business Performance of Small Retailers in Malaysia
Nor Asmahani Ibrahim Rozita Naina Mohamed Universiti Sultan Zainal Abidin (UniSZA)
The competition between small retail businesses with modern hypermarkets retailers has resulted in many local small retail businesses withdrew from the industry as they were unable to survive in the business. This study believes better coordination of activities may be a way to gain a competitive edge for SME survival. Thus, the purpose of this study is to see whether coordination has a positive effect on the performance of retail SMEs in Malaysia. Even though past studies have reported contradict findings, this study, however, concluded that coordination has a positive effect on business performance among 134 retail SMEs in Malaysia.
Keywords: coordination, SME, small retailers, business performance
INCOMaR 2021: 097-095: The Exploratory and Confirmatory Factors of Social Media Intelligence Quotient (SMIQ) Scales Among Graduates
Nadhrathul Ain Bt Ibrahim Rosidah bt Musa
13
The digital-savvy generation is growing faster in their career development. Meanwhile, there is no specific measurement to determine Social Media Intelligence Quotient (SMIQ), which enhances employability chances. This research aims to extract and validate the underlying factorial structure of the SMIQ and assess its psychometric properties. The researcher collected the data through self- administered questionnaires from the universities that produce the most employable graduate, including Universiti Malaya, Universiti Kebangsaan Malaysia and Universiti Teknologi Mara. It involved 352 final year students from the Faculty of Business Management. The researcher ran the Exploratory Factor Analysis (EFA) to determine the factorial structure of SMIQ and executed the confirmatory factorial analysis (CFA) to confirm and validate each item and analyze the psychometric properties of SMIQ. It revealed that SMIQ formed from social media literacy, social intelligence and business literacy. Eventually, it helps future research to test SMIQ scales in different fields.
Keywords: SMIQ, social media literacy, social intelligence, online business literacy
INCOMaR 2021: 024-060: Integrating Luxury into Destination Branding for Niche Tourism Segment in Langkawi
Mohd Raziff Jamaluddin Mohd Hafiz Hanafiah ([email protected]) Amirah Mohd Shahril ([email protected]) Institute of Business Excellence
Langkawi has become a topic of discussion among local researchers whenever the topic of destination competitiveness is raised. The principle of "less is more" does not apply to tourist purchase decisions. As evidenced in different tourism subsectors, particularly in emerging destinations, luxury travellers were a critical component. Langkawi was the research setting for this study because of its potential to be promoted as a luxury island holiday destination. The initial potential of Langkawi has drawn various developments that are not driven by the actual data but merely based on the assumption by the tourism players thus, making the rapid development a disaster. This research utilized a combination of interviews, document reading, video viewing, and on-site visits. Due to the movement restrictions imposed by the COVID-19 pandemic, the interview with representatives of the local tourism agency and industry stakeholders was done in the best possible way. According to the interview responses, Langkawi necessitated a significant overhaul of existing products to cater to the luxury segment. Shopping is not a product that attracts foreign tourists; hence, Langkawi should focus on developing more experience-based products that may provide relaxation and serve as a gateway for this group.
Keywords: destination branding, luxury branding, luxury island, Langkawi, luxury travellers
14 INCOMaR 2021: 043-046: Factors Influencing Customer Online Purchase Intention (COPI)
Hatta Ilias Mohd. Khirzanbadzli A Rahman Faculty of Business and Management, Universiti Teknologi MARA
The paper highlights the issue of the important factors encouraging online shopping among office workers. Thus the objective of the study is to determine the factors that influence online purchase intention. The factors involved in the study are impulse purchase orientation, brand orientation, prior online purchase experience, quality orientation, and online trust. Questionnaires using Google form were distributed through social media social network such as What†™s App, Facebook, FB Messenger, and Microsoft Teams for data collection. Respondents were selected using snowball sampling technique for data gathering. The data were analysed using descriptive analysis, factor analysis, reliability, Pearson Correlation Coefficient and Multiple Regression Analysis by deploying the Statistical Package for the Social Sciences (SPSS). The results of factor analysis showed that only impulse purchase intention, brand orientation, prior online purchase experience and online trust were valid for further analysis. The findings of the study revealed that impulse purchase orientation, brand orientation, prior online purchase experience and online trust have a significant relationship with online purchase intention. However, the results of Regression Analysis indicate that online trust has a strong influence on online purchase intention. As a concluding remark, the study suggested that the web retailers should consider providing more reliable and important information inside their web sites in order to increase customers’ trust. The practical and research implications are further discussed in the paper.
Keywords: brand orientation, impulse purchase intention, online trust, prior online purchase experience
Room 3
INCOMaR 2021: 004-008: The Health Impact of Industry-Related Air Pollution on Lung Function of Nearby Community in Kuala Muda District, Kedah
Muhammad Azizan Noor Norbidin ([email protected]) Kamil Azizan ([email protected])
Kuala Muda is one of the districts in Sungai Petani, which is located 54km from Alor Setar, the capital of Kedah. With a population density of 237,898, Sungai Petani known as is one of the most livable city in Kedah. This status should be maintained and supported through healthy lifestyle. Air pollution, however, is one of the more serious environmental risks. In the most recent Global Burden of Disease (GBD) study, indoor and outdoor air pollution combined, is found to cause a million premature deaths globally. In Sungai Petani, there are a few industrial parks in Kuala Muda district such as Sungai Petani Industrial Park (KPSP), Bakar Arang Industrial Park (KPBA), Tikam Batu Industrial Park (KPTB) and Gurun Industrial Park (KPG). Industrial parks in Kuala Muda district started to operate from as early as 1975, and up to 2003, when the Gurun Industrial Park was established. Kedah’s mission approaching 2035 are divided into three main themes which are economy, people, and nature. Cores 1 and 6 are applied based on balanced practices in business, economy, and community: Economic Prosperity (Core 1) and Environmental Sustainability (Core 6). Industries operating in Kuala Muda Industrial Park (KMIP) are potentially affecting local air quality and health status of its surrounding community. Air pollution has elaborate consequences on human health, leading to an increasing number of respiratory and cardiovascular diseases. Since there will certainly be consequences on the economy due to outdoor air pollution, this study is aimed at assessing the health effects on population of 18 to 50 years old of age and above, living in the residential areas around the KMIP.
Keywords: air pollution, industrial park, Kuala Muda, lung function
INCOMaR 2021: 060-059: Community-based Tourism Initiatives towards Sustainable Program for Lyceum of the Philippines University -Laguna
Ryan Gamoso Florie Organista Angela Clare Catindig Hazel Larua
15 LPU-Laguna
Community-Based Tourism is a type of tourism and a sub-branch of Sustainable Tourism as it is the vehicle that drives the development of rural areas in terms of political, economic, environmental, and social aspect. Descriptive study was conducted with the main objective of assessing the participation and awareness of the students on community-based initiatives of Lyceum of the Philippines University- Laguna. In addition, it was the intention of the study to propose a sustainable program on these community-based initiatives. Based on the presented survey results, a sustainability program for Lyceum of the Philippines University-Laguna was proposed. A total of 134 Tourism students from Lyceum of the Philippines University-Laguna were respondents selected using a stratified random sampling technique. A validated and pilot-tested adapt and researcher-made questionnaire was utilized in collecting data. Statistical tools like frequency and percentage, weighted mean, and analysis of variance or ANOVA were used to analyze the data. Thus, the results of the study show the difference between Community-Based Tourism Initiatives and Sustainable Tourism, tourism students responded that there is a significant difference when grouped according to attitude and interest. However, community-based tourism initiatives, the social and economic factor of sustainable tourism when grouped according to lifestyle, have a significant difference in some of the indicators such as volunteering in community-based programs (e.g., Tree Planting and Clean-up Drive), usage of locally made products, enjoying hiking of mountains in rural areas and understand their lifestyle, as well as taking time in exploring ideas about tourism. Hence, the indicator taking time in exploring ideas about tourism shows a not significant economic factor of sustainable tourism. Moreover, in the environmental factor of sustainable tourism, only the usage of locally made products (cosmetics, clothes, mobile devices) show not significant among the indicators. Universities and colleges must consider the students in the development and planning of community-based tourism initiatives, its community extension, local government to identify the needs and implement the program with proper monitoring to established sustainability.
Keywords: community-based tourism, sustainable tourism, community extension
INCOMaR 2021: 022-016: A Comprehensive Model of Saving Decision (CMSD)
Ibrahim Tawfeeq Alsedrah College of Business Administration Imam Abdulrahman Bin Faisal University 2835 King Faisal Road, Dammam 34212 Kingdom of Saudi Arabia
Personal and household saving is an essential indicator for future economic prosperity. Many studies investigate saving decisions from different fields, but few attempt to propose a Comprehensive Model of Saving Decisions (CMSD). Therefore, the research proposed a CMSD based on fundamental saving theories, namely Permanent Income Hypothesis (PIH), the Life-Cycle Hypothesis (LCH), the Cognitive Theory, the Financial Socialization Theory (FST), and Theory of Planned Behavior (TPB). Behavioural Finance (BF) theories, namely heuristics and prospect theories, are also suggested. The study found the CMSD consists of self-control, social pressure, financial socialization, mental accounting, financial literacy, the expectation of future income, and demographics variables that influence saving decisions. Financial advice, intention, and financial management are mediators for self-control, social pressure, and attitude, respectively. Finally, the study could be the first to propose CMSD and highlight the potentially significant role of BF theories in explaining saving decisions.
Keywords: saving decision, behavioral finance, saving theories, saving model, comprehensive
INCOMaR 2021: 036-026: Rebus Sic Stantibus: Its Applicability to Civil and Commercial Liabilities Viz a Vis Corporate Social Responsibility and Corporate Rehabilitation during and after the Pandemic
Uella Vida V. Mancenido-Gayo Janice Kristine R. Ramos-Almeda Brian Mey R. Tomas Lyceum of the Philippines University-Cavite
Rebus sic stantibus is literally translated as “things thus standing” and legally implies that stipulations of the contracts can be modified in the event of substantial alterations to the conditions and circumstances under which they were first agreed upon. In effect, this is an alteration of the principle of pacta sunt servanda where the parties are mandated to comply with the stipulations of their contract in good faith. This principle, however, cannot be motu proprio applied. Article 62 of The Vienna Convention provides for the occurrence of prerequisite circumstances prior to the recognition and application of this doctrine. Moreover, the domestic applicability of this international law principle hinges
16 on the acceptance by a domestic jurisdiction of the same either conventionally, statutorily, or customarily. This necessarily means that the opportunity to be excused from contractual obligations based on rebus sic stantibus then becomes a domestic prerogative. Consequently, debates have arisen as to whether or not the COVID-19 pandemic qualifies as a fundamental or substantial change in the circumstances of parties to a contract such that compliance with obligations therein may be excused. This paper, thus, aims to present the generally accepted understanding of what a fundamental or substantial change in the circumstances of the parties is and to determine the applicability of rebus sic stantibus to civil and commercial liabilities in the Philippines to the extent that corporate social responsibility is embraced as well as the possibility of averting corporate rehabilitation post-pandemic. In light of recent commercial concessions exchanged by the members of the World Trade Organization, the application of the doctrine has almost been institutionalized. The same concessions are made domestically as a consequence of the enactment of the Bayanihan To Heal As One Act allowing the deferment of the payment of loans and interests, rental payments, and additional financial support to displace workers. It thus appears that rebus sic stantibus may be utilized to justify the non-performance of contractual obligations in both civil and commercial transactions. Ultimately, it will allow domestic corporations to maintain their commitment to corporate social responsibility and avert possible corporate rehabilitation during and after this pandemic.
Keywords: rebus sic stantibus, COVID-19, corporate rehabilitation, corporate restructuring
INCOMaR 2021: 107-107: Linking Urbanization, Quality of Life, Government Spending and GDP: An South Asian Countries Experience
Shanty Oktavilia ([email protected]) Andryan Setyadharma ([email protected]) Fafurida ([email protected]) Sri Utami ([email protected]) Yozi Aulia Rahman ([email protected]) Universitas Negeri Semarang
The Southeast Asian region has relatively the same economic characteristics as a developing country. One of the characteristics of developing countries in the Southeast Asian region is high urbanization, however, the impact of urbanization is still doubtful to be able to increase economic growth in this region. This is also possible because of the effect of the human resource factor. This study aims to analyze the level of urbanization, the human development index (HDI), and government spending on education in influencing economic growth. The data used in this study is panel data from 9 ASEAN countries for the period 2011-2020, using a dynamic panel regression analysis model. The results showed that the three variables, namely the level of urbanization of government spending in education and HDI had a positive and significant effect on economic growth in the long term. The variable of government spending on education has a positive and significant effect in the short term. However, the HDI variable has a positive but not significant effect in the short term. This study also shows that policies related to improving the quality of human resources cannot necessarily affect economic growth in the Southeast Asian region.
Keywords: urbanization, HDI, government spending, education, South Asian countries
17 INCOMaR 2021: 104-104: Women in Labour Force and Income Inequality: Case of Indonesia
Andryan Setyadharma Shanty Oktavilia ([email protected]) Sri Utami ([email protected]) Universitas Negeri Semarang
Working women clearly contribute to the increase of family income and the rising involvement of women in the labour force has a significant effect on economic growth, reducing poverty and improve family’s prosperity. Previous studies on the contribution of women’s incomes only connects to their impact on household inequality. However, working women contribution to overall income inequality is still not clear. Since the income gap between rich and poor remains expanding, the analysis of the impacts of higher women’s labour force participation on income inequality is significantly important. Therefore, the purpose of this study is to examine the effect of the participation of women in the labor force on income inequality in Indonesia. This study utilizes panel data from 33 provinces in Indonesia during 2012 to 2018. The result suggests that higher participation of women in the labor force resulting in lower income inequality in Indonesia. On the other words, higher participation of women in the workforce outside the home means less income inequality and helps the family into a better welfare. Therefore, the policy implication should be focus on creating more jobs opportunities for women and providing training for women that leads them to a better employment.
Keywords: women, labor force, income inequality, panel data
18 Room 4
INCOMaR 2021: 013-010: Determinants of M-Commerce Service Quality in Saudi Environment
Showq Salman Aladwani Nabeel Farouq AlMushasha ([email protected]) Imam Abdulrahman Bin Faisal University
In this highly digitized era, the hasty proliferation of mobile devices has created a new platform for many businesses, and mobile apps became a primary channel for m-commerce activities. With many customers moving toward mobile apps, many businesses are trying tirelessly to provide high-quality services. For service providers, service quality is the success factor that would support them to gain competitive advantage, and increase their customer satisfaction. Therefore, such a study would be of importance to business owners and scholars as they try to measure customer satisfaction and understand the underlying dimensions through developing and proposing a service quality model for m-commerce in Saudi Arabia. The modified SERVQUAL model was used to examine five dimensions of service quality namely: Interface Design, Reliability, Responsiveness, Trust, and Personalization. Data were collected from 297 respondents via online constructed questioners. There were preliminary analysis to gain a deeper comprehension of the data gathered. Exploratory Factor Analysis (EFA) was also employed to examine the reliability and validity of the measurement model. Pearson†™s association and multiple regression were performed to examine relationships between variables. Study findings indicate that Personalization was the most imperative predictor of perceived service quality in the Saudi environment, followed by Reliability, Trust, and Responsiveness respectively. On the contrary, Interface Design failed to predict service quality. Also, findings indicated that how customers perceive the overall service quality will directly impact the level of customer satisfaction. Managerial implications and recommendations were provided based on major findings.
Keywords: service quality, m-commerce, SERVQUAL, customer satisfaction
INCOMaR 2021: 033-024: Adoption Intention of Islamic Fintech Services for Islamic Bank Users in Algeria
Elhachemi AbedlKader Hacine Gherbi College of Business Administration Imam Abdulrahman Bin Faisal University
Many researchers focus on extended methods for applications to investigate how information technology is applied to financial services. Only few scholars have investigated the influence mechanism behind the adoption of Islamic Fintech services. This paper comes to propose an improved technology acceptance model (TAM) that incorporates user innovativeness, government support, brand image, perceived risk, and Sharia compliance as determinants of trust to investigate how users adopt Islamic Fintech services in Muslims community. This study uses quantitative analysis designed a questionnaire to active customers of Islamic banks working in Algeria. This paper contributes to the literature of the adoption of Islamic Fintech services by providing a more comprehensive view of the determinants of Muslims users’ attitudes by combining trust of Islamic Fintech services with TAM.
Keywords: TAM, Islamic Fintech services, Sharia compliance, trust
INCOMaR 2021: 098-106: Logit Modelling of Financial Behaviour among Young Adult: Evidence and Implications
Ida Nur Aeni Ahmad Nurkhin ([email protected]) Anna Kania Widiatami ([email protected]) Saringatun Mudrikah ([email protected]) Universitas Negeri Semarang
This study aims to comprehensively uncover antecedents of the financial behaviour of young adults in Indonesia. The financial behaviour used in this study involved high-cost borrowing, emergency savings, and planning for retirement. Young adult has an opportunity to use financial products. Their extent of participation varies with the objective and subjective financial literacy, self-control and other
19 demographic variables. The present paper attempts to comprehensively uncover the variables that help in cumulatively predicting the financial behaviour of the young adult. Data have been collected from 86 young adults age 25 to 45. Binary logistic regression has been applied to analyse the data through SPSS 23. The financial behaviour of young adults depends upon objective and subjective financial literacy, self-control and demographic variables such as marital status and number of children. This study pays attention to young adults, bank and non-bank financial institutions and policymakers related to strategies on increased financial inclusion.
Keywords: logistic regression, financial behavior objective and subjective financial literacy, self-control
20 INCOMaR 2021: 047-036: Does Religion Influence Investment Intention Of Malaysians?
Wan Rasyidah Wan Nawang USIM
Religion provides a source of meaning and purpose for people; it makes life understandable and interpretable. Scholars have acknowledged the significance of religion to the study of consumer attitude and behaviour. This paper discusses the relationship between religion and investment behaviour among Malaysians. A survey participated by 569 respondents, involving undergraduates from business faculty of public universities was conducted. The regression analysis results indicated that religiosity is important in influencing consumer†™s behavioural intention with regards to unit trust investment. This finding is in line with previous studies that claimed religiosity plays a dominant and influential role in attitude formation and is related to investment behaviour. The finding of the study also showed that individuals who are highly committed to their religion place considerable emphasis on the purchase of investment product. As the results suggest, fund management companies might make use of the information provided by this study in promoting their funds, developing different plans for investors, and making policies to attract them for their investment.
Keywords: Religion, religiosity, investment, consumer behavior, Malaysia
INCOMaR 2021: 099-100: Managing Indonesian E-Commerce Customer’s Feelings for Profitability
Dian Fithra Permana Ahmad Saeroji ([email protected]) Muhsin ([email protected]) Universitas Negeri Semarang
A way to achieve customer satisfaction is to provide a feeling of comfort and trust from customers towards businesses. This study was developed from various literature and research results found related to how a business can affect customer feelings so that customers get satisfaction, comfort, and trust in these businesses who in this case are sellers who use e-commerce platforms in Indonesia. This paper will discuss how customers feel about influencing purchases, what to do to manage customer feelings, and steps to take to make customers trust, comfortable, and make repeated purchases of products offered by sellers and will certainly have an impact on increased profitability for sellers.
Keywords: e-commerce, customer, feelings, profitability, Indonesia
INCOMaR 2021: 108-109: The Impact of Online Consumers Engagement in E-Commerce to Relationship Quality of Generation Z as Marketplace Users
Bayu Bagas Hapsoro ([email protected]) Palupiningdyah ([email protected]) Endah Prapti Lestari ([email protected]) Universitas Negeri Semarang
In 2020, Indonesia experienced a demographic bonus, with the growth of Generation Z reaching 75.49 million people or equivalent to 27.94% of the total population (BPS, 2020). This situation occured at a time when the development of electronic commerce in Indonesia was experiencing a significant positive trend. Although there was a slowdown at the beginning of the COVID-19 case, the positive trend continued until it was predicted that it would continue to grow for the next few years. Until 2020, after the first lockdown, the trend of E-Commerce in Indonesia continued to grow by 1.7%. This E-Commerce growth was recorded as the highest E-Commerce growth in the Southeast Asia Region (e- Conomy_SEA, 2020). The objective of this study is to determine the impact of Generation Z as consumers in the marketplace to relationship quality as Marketplace users. The sample used in this research is the consumer market of the generation Z which is obtained by using a questionnaire.
Keywords: e-commerce, marketplace, online consumer engagement, Generation Z, relationship quality
21 INCOMaR 2021: 007-035: The Effect of Financial Development on Economic Growth in Asian Region
Rishan Sampath Jaafar Pyeman ([email protected]) Norashida Othman ([email protected]) Veera Pandiyan Kaliani Sundram ([email protected]) Shahsuzan Zakaria ([email protected])
Identifying the Financial Development (FD) and Economic Growth(EG) nexus has received a considerable attention in both theoretical and empirical literature in many years. Theoretically, the FD leads to identify the better investment opportunities, minimize the production cost, transfer the savings into real assets, boosts innovation, enhance the efficiency of capital markets and improve the risk- taking capacity of investors that eventually directing to more efficient allocation of resources to real sectors. However, empirical reasoning argues the relationship is not always valid due to inconsistencies of findings in determining the FD factors on economic growth. However, the productivity of the real sector gets increase and gross domestic production rises and called country is experiencing an economic growth. Therefore, this study attempt to enhance an in-depth analysis on key theories, concepts, issues, causality effects and the methodological limitations of the previous studies to measure the validity of FD and EG nexus in empirical and theoretical perspective based in Asia region as most economies in the Asia and Pacific region are expected a difficult growth path in 2020, while at the same time Asia is becoming as the key global economic driver in 2030. These environments, thus, provide a major indicator to measure the relationship between financial development and the economic growth. The study enlightens the new research gap and direct the policy makers to architect the Asia†™s development and fiscal policies in order to achieve the sustainable economic development goals.
Keywords: economic growth, financial development, Asian region
22 Parallel Session 2
Room 1
INCOMaR 2021: 048-096: Determinants of Multiplayer Online Role-Playing Games Addiction among Adults in the Prime Working-Age Group
Shahira Ariffin Faculty of Business & Management Universiti Teknologi MARA Puncak Alam, Selangor Malaysia
As more people are compelled to work from home, online games are quickly becoming a popular way for working adults to overcome boredom. People play online games because the games served as an escape mechanism to divert their minds from reality. During the pandemic, the popularity of online games has exploded, and the global gaming market value has reached USD 162.32 billion in 2020. The aim of this paper is to look into the addiction of Multiplayer Online Role-Playing Games (MORPGs) among the working adults. Previous studies into MORPGs addiction among working adult group are somewhat limited as many studies tend to focus on youngsters and students. This conceptual paper aims to be part of the early initiatives towards examining the relationships between self-esteem, the need for advancement, emotional states, social motivation and MORPGs addiction among working adults.
Keywords: Internet addiction, online games, MORPGs, working adult
INCOMaR 2021: 072-082 Promoting Virtual Tourism as Perceived by the Selected Travel Agencies as an Alternative Tour Experience During Pandemic
Marivic Delos Santos
Virtual reality and tourism have been increasingly popular in recent years, and efforts are being made to combine the two for a real-time experience for travelers. The goal of this study is to determine the effectiveness of promoting virtual tourism as perceived by selected travel agencies as an alternative tour experience during this pandemic period, to analyze the perception of the selected travel agencies in terms of using virtual tourism during pandemic, and to identify the level of acceptance of virtual tourism in the study area. The use of virtual reality in travel and tourism plays an important part in forming a tourist's mental image of a destination. After seeing a 360- degree film, a person's urge to visit the watched location increases, which is due to the fact that VR produces a virtual experience, or in another sense, a realistic experience of the actual destination. For the travel agencies, virtual tourism can still be use in the future whether there is a pandemic or none as they play an important part in digital marketing and they still generate income. As technology advances, the world of digital marketing, particularly in the field of virtual tours, is undergoing significant transformation.
Keywords: marketing, promoting, travel agencies, tourism, virtual
INCOMaR 2021: 110-111: Islamic Eco-Theology Vis-a-Vis Sustainable Consumption Behavior: A Review
Azmi Mat Abdul Kadir Othman ([email protected]) Mohd Khirzan Badzli A.Rahman ([email protected]) Faculty of Business and Management Universiti Teknologi MARA
The world now faces severe environmental issues due to rapid growth in population numbers in the developing world that could lead to biosphere catastrophe. The population growth also contributes to increased human activities like consumption, tourism, and other economic activities. Considering this, human activities are believed to cause adverse to the three pillars of sustainability: social, environmental, and economic. Ecological crises, including climate change, depletion of ozone layers, waste production, acid rain, and deforestation, are among the problem caused by human activities. Among all the causes of human activities on the environment, consumption has been put under the spotlight. Consumer's current purchasing habits are destroying habitats and endangering future
23 generations' lives, including non-human beings. Consequently, consumption is now recognized as a critical and potent driver of unsustainable development. However, most of the previous research corpus has neglected the influence of certain psychological variables, including religiosity. Answering the call to consider this psychological determinant, this study aims to explain the vis-a-vis of religiosity and sustainable consumption. Specifically, the present study will focus on Islam, as Malaysia is categorized as a Muslim-dominated country. A comprehensive research framework will be proposed based on the thorough discussion at the end of the paper.
Keywords: climate change, sustainability, sustainable consumption, Islamic eco-theology
INCOMaR 2021: 095-094: The Effect of Mall Atmospheric on Mall Experience Quality. Does Gender Matters?
Janiffa Saidon Rosidah Musa ([email protected]) Nuryusmawati Mohd Yusof ([email protected]) Shamsul Baharin Saihani ([email protected])
Despite the increasing mall attractions phenomenon, the factors influencing the Shopping Mall Experience Quality that leads to the forming of the engagement behaviour by the different gender visitors remain unclear. The objective of this study was to delved into the consequences of the mall experience quality between genders. The research model was tested and confirmed with 181 shopping mall visitors. The results indicate that Atmospherics is the main influencing factor and surprisingly Facilities, Tenant Mix and Convenience Accessibility have no significant influence on mall experience quality. Therefore, managers have numerous tools to influence customers’ intention to patronize the shopping malls.
Keywords: shopping mall; experience quality; mall atmospherics; engagement behaviour
INCOMaR 2021: 112-114: Tik tok tik tok: Does every second of marketing video in social media matter?
Nor Azimah Kamaruddin [email protected] [email protected]
Previously, viral marketing studies looked into the content perspective. Even though vast studies have been made, however, not many focused on duration and to understand the significance of marketing video’s duration on consumers. It is essential to explore to what extent duration is important in designing marketing content on social media. The qualitative approach has been used by employed five focus groups discussion where each group had different characteristics. The transcript obtained was analyzed using thematic analysis. According to the focus groups discussion, three main themes emerged which are; 1. the importance of marketing video’s duration, 2. the relationship between the type of marketing content and duration, 3. the relationship between duration and cognitive process. By recognizing the importance of marketing videos’ duration on social media, it helps marketers produce more effective content to attract more people to watch it.
Keywords: duration, social media, viral marketing, marketing content, consumer behavior
24 Room 2
INCOMaR 2021: 011-009: Eliciting Salient Beliefs of Attitude, Perceived Norm, and Self- Efficacy among Muslim Urban Millennials (MUM) towards Intention to Consume Halal Products
Purnomo M Antara Rosidah Musa ([email protected]) Faculty of Business Management, Universiti Teknologi MARA
Determinants of intention, including attitude, perceived norm, and self-efficacy of MUM generation towards intention to consume Halal product was formed by a set of salient beliefs. Elicitation of salient beliefs is a critical initial step in applying the Integrative Model of Behavioural Prediction that some researchers have always left behind. This paper aims to implement a systematic approach in eliciting and choosing a final set of salient beliefs among the MUM generation to consume Halal products. Eight open-ended questions used to elicit the outcome beliefs, normative beliefs, and self-efficacy beliefs. An online web-based questionnaire form was used in the elicitation survey. The online elicitation survey was participated by 87 MUM generation using purposive and snowball sampling. The result shows that 1093 beliefs were elicited, and a line-by-line analysis was conducted to code and categorise the beliefs into the appropriate theme. A final set of salient beliefs were determined using four rules suggested by the literature. A combination of those rules used to determine the final set of salient beliefs of MUM generation towards Halal products consumption. The final set of salient beliefs were then integrated into the IMBP construct. The final set of salient beliefs were used to develop a questionnaire for the IMBP. This paper will be a systematic guideline for the researcher to elicit the salient beliefs when using the reasoned action approach theories.
Keywords: integrative model of behavioural prediction, MUM Generation, salient beliefs
INCOMaR 2021: 076-068: The Commercialisation of Halal and Tayyib Palm Civet Coffee
Amal Hayati Ishak Academy of Contemporary Islamic Studies Universiti Teknologi MARA Shah Alam
The palm civet coffee (kopi luwak) is an Indonesian indigenious type of coffee. It is believed to be popularised by the Dutch, in parallel with their long-invasion into the country, as the Europeans love coffee. With the selling price between USD250 to USD1200 per kilogram, it has become the most rare and expensive coffee in the world. Realising the profitable opportunity, the Indonesians have been systematically commercializing the coffee via SME (Small and Medium Enterprises) initiatives, especially in the district of Kabupaten Bandung. Nevertheless, the commercialisation initiative of kopi luwak and its shariah point of view has been limitedly discussed in the literature, as compared to its scientific analysis. Thus, this article fills in the gap by elaborating the systematic commercial production of kopi luwak in Bandung via case study and participant observation of a farm in Bandung, Indonesia. Subsequently, the shariah point of view is further discussed based on the production process. Finally, this article proposes significant halal critical control points in the production process of kopi luwak, to maintain its halal status as well as to ensure the safety and hygiene of the product.
Keywords: Halal and tayyib, palm civet coffee, kopi luwak, participant observation, case study
INCOMaR 2021: 075-072: Designing Halal Supply Chain Performance Measurement System in Production of Food Industry Based on SNI 99001:2016 With Fuzzy-AHP Method
Irma Maharani Nabila Ari Yanuar Ridwan ([email protected]) Budi Santosa ([email protected]) Telkom University
Halal is an obligation that must be carried out by Muslims. To ensure the Halal of every product, Indonesia government enforces Law No. 33 of 2014 which requires that all products that enter, circulate, and trade in Indonesian territory are required to have halal certification. In the SNI 99001:2016, the halal standard for halal management system, each company must establish criteria, methods, including measuring the performance of each process. The purpose of this study is to design a Halal performance measurement system in production process based on halal standards using
25 SCOR model and Fuzzy-AHP. The results of the study are 12 identified performance criteria, 3 of which are halal criteria. A scoring system to get the value of the company's performance. And the Halal performance measurement system using Microsoft Excel that can calculate and display the overall performance value or from each criterion.
Keywords: halal, halal supply chain, performance measurement, fuzzy AHP, SCOR
26 Room 3
INCOMaR 2021: 030-020: Development Of A Pepper Thresher With Pre-Drying Machine
Annalyn Romero [email protected] [email protected] [email protected] [email protected] [email protected]
The cultivation of the black pepper is a manual labor, which also consumes time in completing a single work. In Barangay Narvaez, General Emilio Aguinaldo Cavite, the black pepper farmers suffered pain in various body parts which leads to Musculoskeletal Disorder. Because of the health of these farmers the proponents proposed a development of a pepper thresher with pre-drying machine to reduce the time in processing the black pepper. The machine was tested by the 42 farmers and was divided into 21 groups, each group has 2 farmers and those groups check the functionality, effectiveness and the efficiency of the machine. The results showed a percentage of machine efficiency at 95.38%, and the functionality at 80%. While the effectiveness of the machine were measured through the pre and post survey and using the Rapid Entire Body Assessment (REBA). The result of using the machine showed a decrease in worker’ pain and it also decreased the number of days in sun drying the black pepper. The MSD level of risk assessment of 9, was also reduced to a low risk of 3.
Keywords: rapid entire body assessment, muscoskeletal disorder
INCOMaR 2021: 073-067: Development of Jackfruit (Artocarpus heterophyllus L.) Waffle
Raymund B. Moreno Nick John S. Solar
This experimental research determined the acceptability in terms of appearance, aroma, texture, flavor and general acceptability of waffle enriched with sweetened jackfruit (Artocarpus heterophyllus L.) in different proportions. Five treatments were used in the study, four of them utilized sweetened jackfruit at various proportions and one treatment was used as the control group which utilized powdered milk. Thirty respondents evaluated the finished products using a modified sensory evaluation score sheet based on Nine Point Hedonic Scale. The statistical tools used were the means, standard deviation, One-Way Analysis of Variance, and the LSD. The .05 alpha level was used as the criterion for acceptance or rejection of the null hypothesis. The taste of treatment C was “liked extremely” Treatment D was rated by respondents as “liked extremely” both in taste and general acceptability. On the other hand, the rest of the treatments were rated as “liked very much” in terms of appearance, aroma, texture, taste and general acceptability. These results led to the conclusion that there is a significant difference that existed in the level of acceptability of waffle enriched with sweetened jackfruit in terms of taste, therefore the null hypothesis is rejected.
Keywords: jackfruit; waffle; general acceptability; nutritional analysis; sensory quality evaluation
27 INCOMaR 2021: 091-087: Does non-technology innovation affect performance of MSMEs in food and beverage sector during Corona virus pandemic period?
Yusuf Opeyemi Akinwale Economics Department, College of Business Administration Imam Abdulrahman Bin Faisal University, Dammam Saudi Arabia
The COVID-19 pandemic has created a “new normal” in an uncertain business environment whereby firms and industries re-strategize and approach the future with a dynamic and holistic view of the factors that could influence their performance. This research studied the impact of innovation capabilities and non-technological innovations (marketing and organizational innovations) on firm financial performance. The study was conducted among 172 micro, small and medium enterprises in food and beverage sector in Dammam area of Saudi Arabia during the Corona virus pandemic period in 2020. The results of structural equation model revealed that innovation capabilities are positive and statistically significant in influencing both marketing and organizational innovations. In addition to this, while marketing innovation exhibits a positive and significant impact on firm financial performance, organizational innovation demonstrates a positive but insignificant influence on firm financial performance. This generally indicates that non-technological innovation should not be underplayed by the firms. The management are expected to continuously train their members of staff, engage in R&D and fosters marketing and organizational innovation so as to bolster the firm financial performance despite the turbulent business environment that might exist.
Keywords: non-technological innovation; marketing innovation; organizational innovation; financial performance; COVID-19; Saudi Arabia
INCOMaR 2021: 092-088: Analyzing COVID-19 Induced Behavioral Shifts in Saudi Food Sectors using Time-Series Analytics
Atiq Siddiqui Syed Arshad Raza ([email protected])
COVID-19 has affected all segments of society, including the business sector. This paper analyzes the pre- and post-COVID-19 behaviors experienced by the restaurants and food & beverages sectors in Saudi Arabia. The comparative analysis is two-pronged where we investigate for any systematic regime changes and discords faced by these sectors. The methodology used is a machine-learning-based Matrix-Profile approach. Our analysis is based on the Point-of-Sales (POS) time-series data (January 2016 to January 2021) obtained from Saudi Monetary Agency. The results show counteracting behavior of both sectors, in which restaurants faced a six-month-long downward discord, while during the same period, the food & beverages sector experienced a significant upward discord. In terms of regime change, the food & beverage sector saw a major upward shift followed by a stable and rising trend since COVID-19. Restaurants, on the other hand, have shown stable positive recovery from their initial damaging discord
Keywords: descriptive analytics, machine learning, discords, semantic segmentation, restaurants, foods & beverages
28 INCOMaR 2021: 007-038: Food Security Supply Chain in Malaysia
Veera Pandiyan Kaliani Sundram Azreen Roslan ([email protected]) Jaafar Pyeman ([email protected]) Azlina Muhammad ([email protected]) Shamsul Baharin Saihani ([email protected])
The purpose of this paper is to provide an in-depth literature review to discuss four dimensions of food security and to provide broader perspectives on its impacts on food security in the household context in Malaysia. A convenience sample of 350 household participants in total. As this study primarily uses individuals as the unit of analysis thus, invitations to participate in the survey were sent by e-mail to are sent to 350 households in Klang Valley, Malaysia. The e-mail stated the purpose of the research and subjected link that directing respondents to the questionnaire. The study employed the quantitative method where convenience sampling and self-administered survey questionnaires are applied. A questionnaire-based survey was carried out in a period of three months. This research examines the relationship between food security dimensions and the food security supply chain. The study focuses on the evaluation of impacts of food security dimensions towards the food security supply chain among household contexts in Malaysia. The main limitation of this study is that it focuses on a limited geographical area which is Klang Valley therefore, the findings of the study should not be inferred to represent the scenario but able to represent the population in Malaysia. This study would enable the food security supply chain to have a better understanding of the effects of the dimensions of food security, which will lead to encouraging the development of long-term positive effects towards consumer awareness about food security.
Keywords: food accessibility, food availability, food stability, food utilization, food supply chain security
INCOMaR 2021: 053-045: Collaboration of Academia and Industry in Business Innovation: Issues and Challenges
Wan Edura Wan Rashid
Business innovation is a platform to bring a new and creative idea, notably in the era of digitalization. The aid of innovation may drive the development and growth of a business, expand the market, leading the business competitive, and ultimately maximize profit. Innovation is incapable of implementing independently. There must be a collaboration and engagement between academia and industrial players. However, the issue and challenges that arise between academia and industry will be detrimental to the sustainability of business innovation if they fail to sustain a meaningful collaboration. This case study aims to determine the issues and challenges among the local university and industry in Malaysia through in-depth case analysis. Data were collected from 5 Chief Executive Officers of the random industry, as they are among the person in charge of the business innovation. In addition, five academicians from the local university actively collaborate with the industry to assist their business. Intensive face-to-face interviews were conducted to collect the views of academia and industry. The analysis results revealed that there were negative issues arises concerning the agreement, the balance of expectation, difference of expectation, communication, limited financial, time constraint, and productivity. Hence, the finding of this study helps to design strategically the best collaboration between industry and academia for business sustainability.
Keywords: industrial-academia collaboration, business innovation, strategic management, business sustainability
29 Room 4
INCOMaR 2021: 080-071: Indigenuous Entreprenuership In Perak : A Case Study on Entrepreneurship Drivers, Competencies and Activities among Semai Tribes
Haliza Mohd Said Salbiah Abd Rahman Samiah Rashid Ali UNITAR International University
Indigenous entrepreneurship studies have been developed in the 21st century where its main objective is to eradicate economic poverty among the indigenous communities. This has become the main economic agenda of Malaysia’s first National Economic Plan (NEP) in 1970’s by our second prime minister the late Tun Abdul Razak and in the eleventh NEP plan for 2015 to 2020. Indigenous tribes around the world are known to be economically poor and isolated against modernization. They are literally called people of the land where their identities evolved within its natural landscape, rituals and culture. In Peninsular Malaysia, there are 18 indigenous tribes and of which, six per cent belongs to the the poor and extreme poor category in 2018. This case study research of Semai tribe indigenous entrepreneurs of Batang Padang districts, Perak will give an insight to the economic development of small enterprises in indigenous communities in the area. Semai indigenous entrepreneurs was chosen out of the 18 tribes for the research study because of its area accessibility, total progressive numbers of business enterprises and entrepreneurial business development since 1998. Exploratory research using Qualitative methods was used with in situ site observation and structured interviews to determine the motivational driver’s success among the Semai tribe entrepreneurs in the district. The interview sessions that were carried out are done with the assistance of Tok Batin or village community members because some of the participants are illiterate and speak Semai language only. Therefore, during interview sessions, it was translated into Bahasa Melayu by villager’s interpreter and later the conversation was transcribed for analysis. During the research, the findings that were sighted showed that most of the Semai entrepreneurs are successful because of their personal traits which are hardworking, honesty, persistent and persevere. Their main entrepreneurship drivers are their families. The entrepreneurship activities among others are bees farming, growing orchids in the nursery, plants herbs and vegetables, make rattan crafts, breed fish and cattle. All these entrepreneurs have received support from JAKOA on their business venture. The other interesting findings were that majority of the entrepreneurs have exposure to other communities through inter marriages or has worked in the city environment. It should also be noted that Batang Padang district boast abundant natural resources of fertile land, streams, waterfalls and temperate climate for agriculture farming and development for new entrepreneurs within the communities.
Keywords: indigenous, entrepreneurship drivers, Semai, entrepreneurship competencies and community
INCOMaR 2021: 106-105: Adaptability of FinTech by Malaysian and Saudi Arabian Islamic Banks: Assessment of Employees’ Readiness and Views
Ibrahim Abiodun Oladapo
The operational landscape of the financial industry from the traditional system to technology-oriented system is highly discussed, especially under COVID-19 situation. Therefore, this study investigates the key factors influencing financial technology (FinTech) adaptability intention by Islamic banks in Malaysia and Saudi Arabia and to analyse employees’ readiness and their views with a specific attention on awareness, attitude, subjective norm, and knowledge. Using a random sampling technique, this study gathered primary data based on a questionnaire survey from the Islamic bankers in Malaysia and Saudi Arabia. The data are analysed based on Structural Equation Model (SEM) by using partial least square (PLS) method. The outcome of this study show that constructs such as; awareness, attitude, subjective norm, and knowledge affect employees’ readiness and their views about FinTech. It also shows that the subjective norm and knowledge are the most significant variables in the model. This study explores FinTech adaptability from the banking sector of two giant Islamic finance hub nations which signified fresh novelty in fintech literature. Therefore, the study will guide the Islamic banking operators and management in proper planning with an insight on the mechanism that shapes and determines employees’ involvement in FinTech operations.
Keywords: attitude; awareness; digital revolution; FinTech; Islamic bank; knowledge; PLS-SEM; subjective norm
30 INCOMaR 2021: 057-049: Samgyeopsal On-Line Order and Delivery at Home: A Pandemic Experience
Rosalie C. Clave Renz Del Callar Ivan Bartolata
Pandemic changed the facets of restaurants to survive the business operation. One of the affected sectors is the growing Samgyeopsal restaurants in Cavite. Filipino enjoyed the Korean style restaurant as customers cooked their own meats partnered with different side dishes. The ‘unlimited’ serving portion package makes this appealing to the diners. Due to the lockdown and quarantine implemented by the government, the study determined the lived experience of the customers and managers regarding samgyeopsal ordered online. There are thirteen (13) participants; ten (10) customer and three (3) managers. The location of the study is in Imus, Cavite. Qualitative research design was used in the study and used phenomenological research approach. Zoom and Facebook messenger were used to interview willing participants. Prior to interview, informed consent was read to the participants for them to know the limitations of the study. Thematic analysis was used to analyze the data. The study coined four themes: Theme 1, The experiences of the customers in online samgyeopsal; Theme 2, The customers’ recommendation to the restaurant; Theme 3, The experiences of managers in online samgyeopsal; and Theme 4, The quality assurance of restaurants.
Keywords: online samgyeoupsal, pandemic, quality assurance
INCOMaR 2021: 100-097: The Influence of Intrinsic and Extrinsic Motivation Factors on Employee Performance at Pecca Leather Sdn. Bhd. as Mediated by Job Satisfaction
Noor Fadhilah Aziz Mohd Zulkifli Abdullah ([email protected]) Abdul Kadir Othman ([email protected]) Siti Noraini Mohd Tobi ([email protected])
Employee performance has been the topic of interest for researchers and practitioners in the field of industrial or organizational psychology for decades. There is no single solution for the problem related to this topic. The present study is meant to investigate the factors that might contribute to increasing employee performance at Pecca Leather Sdn. Bhd. To further explain the relationship between the predictors and the outcome variable job satisfaction was included as the mediating variable. The results indicate that task significance & growth and task execution have direct significant relationship with job performance. Meanwhile, job satisfaction acts as a quasi-mediator on the relationship between task significance & growth and job performance and between task execution and job performance. Top management at the company must consider these two factors in motivating their staff to achieve high job performance. Other implications are discussed in the paper.
Keywords: extrinsic, intrinsic motivation, job performance, job satisfaction, case study
INCOMaR 2021: 027-075: A Comparison of Project Management Software Tools
Tarig Eltayeb Department of Management, College of Business Administration, Imam Abdulrahman Bin Faisal University, Dammam Saudi Arabia
The purpose of this conference paper is to share the experience of using different project management software tools. The literature on how to select the appropriate project management software tools is quite limited. This study used earlier studies of project management tools, vendor specifications and software reviews published in reputable trade and academic journals. Finally, it was validated by two project management experts from the industry and academia. The findings provide comparisons of project management software in tabular format. Comparisons are available for systems requirements, functionality, and robustness. Software tools included (a) MS Project, (b) Primavera, (c) EasyProject, (d) OpenProj, (e) DotProject, (f) GanttProject, (g) Assembla, (h) BaseCamp, (i) LiquidPlanner, (j) ArtemisView, (k) OpenWorkbench. A number of recommendations have been included in this research that could help project managers to assess the strengths, weaknesses and applications of project management software tools.
Keywords: Project Management, Software Tools, Comparisons, MS Project, Primavera, EasyProject, OpenProj, DotProject, GanttProject, Assembla, BaseCamp, LiquidPlanner, ArtemisView, OpenWorkbench
31 INCOMaR 2021: 064-061: Understanding State Government-Linked Companies Service Delivery System Successful Performance from Employees’ Insights
Shamsul Baharin Saihani Janiffa Saidon ([email protected]) Wan Edura Wan Rashid ([email protected])
It is inevitable for state government-linked companies (SGLCs) or state-owned enterprises (SOEs) nowadays to respond ingeniously to many business trials and tribulations. Since these companies faced intense challenges in a very dynamic business environment, this research intends to offer recommendations to address them. Essentially, this exploratory research reviewed the literature relevant to the topic and identified the research gaps to formulate two research propositions for testing this research. The data were collected using in-depth interviews from 19 head of departments in 19 state government-linked companies. The findings indicate several emerging themes such as company policies, leadership, process improvements, consultative attitudes and community engagement are important efforts to heed for improvement in the service delivery system. These findings are useful to trigger other SGLCs and SOEs into achieving successful performance on the service delivery system by paying attention to the provided information.
Keywords: state-government-linked companies, service delivery system, successful performance
32 Day 2 Parallel Session 3
Room 1
INCOMaR 2021: 086-080: Customer satisfaction with KTMB Services: The Role of Service Quality, Recovery and Satisfaction
Nor Asiah Omar Rohayu Abdul Ghani (rohayu@ukm,edu,my) Suhaily Mohd Ramly ([email protected]) Nur Aqilah Hazirah Mohd Anim ([email protected]) Muhamad Azrin Nazri ([email protected]) Centre of Value Creation and Human Well-being Studies Faculty of Economics and Management Universiti Kebangsaan Malaysia
Although KTMB has operated in Malaysia for many decades, changing the public transportation environment pressurizes this industry to improve its services and facilities in providing customer satisfaction. As a service-oriented company, it is important for KTMB to provide delightful customer satisfaction as well as maintaining its reputation as the preferred choice of high-speed train service. Accordingly, this study intends to examine the impact of variables pertaining to service quality associated with KTMB service on customer satisfaction. Furthermore, this study examines the relationship of customer satisfaction towards customer loyalty. Using the survey method, this study collected the data from 406 KTM users, and subsequently, the data analysed using SPSS. The finding of the analysis reveals that service recovery is the most influential factor towards customer satisfaction. Also, customer satisfaction significantly influences customer loyalty. In conclusion, the finding of this research assists the management of KTMB in enhancing their customer satisfaction and loyalty.
Keywords: customer satisfaction, customer loyalty, service quality, service recovery customer satisfaction, customer loyalty, service quality, service recovery
INCOMaR 2021: 040-033: The Influence of Passenger Service Experience towards Public Transport Service Quality: Petaling Jaya (PJ) City Bus Service
Shamsul Izwan Saharani Nurul Najwa Nawai ([email protected]) Department of Marketing, Faculty of Business and Accountancy University of Malaya, Kuala Lumpur
Service evaluation for public transportation is highly dependent on passengers’ service experience, which in turn affects the passengers’ response towards the service offerings. General perception and confidence in the public transport service is often a subject of concern, where public bus services in particular are always seen as unreliable and easily interrupted by traffic. Many areas in the Klang Valley including Petaling Jaya are still unconnected and not everyone has equal access to public transport, where people in low-income, high-rise housing areas, people with disabilities and the elderly are often deprived of mobility. The objective of this study is to examine the relationship between service quality aspects of public transportation and passenger experience, where the focus is on the Petaling Jaya (PJ) City Bus service. Insights from this study can be used to further enhance what is already a free service provided by the Petaling Jaya City Council (MBPJ), so that passengers are more confident in using public transport, particularly as their first and last mile connectivity despite the surge in demand for e-hailing services. The study inculcates Bitner’s servicescape concept, alongside other related service quality models such as E-SERVQUAL, and adopting a relatively new TRANSQUAL model in the research to devise comprehensive constructs of PJ City Bus’s service quality. Consumption experience related to customer perception and satisfaction level is utilised to evaluate passenger service experience and response. The notion of TRANSQUAL which is specific to service performance index for urban public transport is used for the PJ City Bus’s service quality constructs. Data is collected via paper-based as well as web-based survey questionnaire, from general users across all ages and nationality, who have had previous experience using PJ City Bus. Among PJ City Bus’s service quality factors, only Physical Facility, Safety and Security are found to be influential towards passenger service experience. Other factors such as Accessibility, Responsiveness, Application Design and Reliability do
33 not have significant relationships with passenger service experience. The findings are consistent with previous public transport studies of various service quality settings, signifying the importance of physical facility, safety and security elements provided by the PJ City Bus service towards passenger quality evaluation. The study contributes towards the development of comprehensive service quality constructs that could be adopted for future public transport-related studies, as well as an approach to evaluate the service quality of public transport services.
Keywords: E-SERVQUAL, passenger service experience, public transportation, service quality, TRANSQUAL
INCOMaR 2021: 059-052: Analyzing The Impacts of Pandemic Crisis On Ride Sharing Drivers
Azimah Daud Ainie Hairianie Aluwi Muhammad Khalil Omar Zaimy Johana Johan
This paper analyzes the impacts of pandemic Covid-19 crisis on the ride sharing jobs and specifically on the drivers. Prior to pandemic crisis, job as a e-hailing driver is attributable to extra income potential and a rewarding one. Hence, Malaysian government have provided several economic incentives to promote job uptake in this industry. However the pandemic crisis had significant repercussions not only on the ride sharing market but also on job, income and well being of the drivers. A survey was conducted to in November 2020 to determine the actual impacts of pandemic crisis on ride sharing drivers. Based on the survey responses from 372 ride sharing drivers in Klang Valley, the results show a significant dip in their income and the changing demographic profile of ride sharing job in terms of working hours, the age profile and the working practices. The result also show the increase in the popularity of ride sharing job among students. Respondents of the survey also indicated that many of them have adapted by transitioning from e-hailing drivers to on-demand delivery and expand delivery job in order to make ends meet. Since the findings of this survey are current and relatable to drivers’ livelihoods and the cost of living, they need to be addressed so that the welfare of the drivers is not taken for granted. In light of these results, this paper highlight several implications for the government as well as companies to assist ride sharing drivers solve their difficulties.
Keywords: ride sharing industry, ride sharing business, COVID-19 impacts, pandemic crisis
INCOMaR 2021: 007-092: Sustainable Transport Practices in An Urban University. A Case Study Approach
Veera Pandiyan Kaliani Sundram Azimah Daud Mohd Khirzan Badzli A. Rahman Jaafar Pyeman
Universities have critical roles in championing sustainable development goals (SDGs) within and around campus in the continuous effort to make the world a better and greener place. Accomplishing the SDGs will rely on advances in sustainable transportation. In recent decades, many universities around the world have begun adopting the sustainable transportation concept through the implementation of various strategies. This research focus on assessing the current sustainable transport practices implemented in Universiti Teknologi MARA (UiTM), Puncak Alam Campus, Selangor Malaysia. The literature review outlines the current research agenda and most effective strategies for promoting sustainable transportation practices within and around university campuses. After that, the condition of existing facilities and strategies related to sustainable transportation in the UiTM Puncak Alam campus are evaluated using observation methods. The results include a set of recommendations and a framework for administrating, implementing, and enhancing a sustainable transportation system thereby increasing the communities’ use of sustainable transportation to, from, and within the university campus.
Keywords: sustainable development goals (SDGS), sustainable transportation practices, sustainable transportation system, university campus
34 Room 2
INCOMaR 2021: 102-102: Exploring Students’ Entrepreneurial Skills to Cope with MSME’s Marketing Problems: A Case of Project-Based E-Learning at Entrepreneurship Course
Sri Utami Shanty Oktavilia ([email protected]) Dorojatun Prihandono ([email protected]) Andryan Setyadharma ([email protected]) Yozi Aulia Rahman ([email protected]) Indah Fajarini SW ([email protected]) Universitas Negeri Semarang (UNNES)
The aim of this study is to elaborate the implementation of project-based e-learning in an entrepreneurship course and to explore students’ entrepreneurial skills in coping with marketing problems of Micro, Small, and Medium Enterprises (MSMEs) during the covid-19 pandemic. This study involved 30 students’ final reports to conduct a project-based e-learning. The data from the field report were then collected and presented by the students after the project ended. Thus, the written final reports become the main source of data. Afterwards, the analysis was conducted by seeing students’ behavior features related to entrepreneurial skills in coping with problems, especially marketing issues. The data were classified, coded, and interpreted.
Keywords: entrepreneurial skills, MSME’s marketing problems, project-based e-learning
INCOMaR 2021: 103-101: The E-Learning during COVID-19 Pandemic: Implementation of Technology Acceptance Model (TAM)
M. Fathur Rahman Kusumantoro ([email protected]) Muhammad Feriady ([email protected]) Universitas Negeri Semarang
Learning methods at campuses in Indonesia have changed significantly due to the COVID-19 pandemic outbreak in early 2020. This has led to the shift from conventional learning methods to online learning methods. Many technical problems were encountered, for example, the internet connections in various cities were very limited, and students were tired of studying at home. Therefore, this study analyzes student behavior using e-learning as a distance learning medium with a Technology Acceptance Model (TAM) approach. This study examines perceived usefulness, perceived ease of use, on attitudes and behavioral intentions. The sample used was 280 respondents with analytical techniques using the Structural Equation Model (SEM) using the WarpPLS tool. This study indicates that perceived usefulness and ease of use of e-learning can improve the attitudes and behavioral intentions of e-learning users. This research contributes to empirical evidence of the Technology Acceptance Model (TAM) in analyzing e-learning.
Keywords: Technology Acceptance Model, perceived ease of use, perceived usefulness, attitudes, behavioral intentions, e-learning
35 INCOMaR 2021: 031-021: Laboratory Teaching Techniques of Private Tertiary Science Instructors in the Digital Classroom
Annie F. Abonita LPT, MAEd- AS
Sudden shift in the field of education from face-to-face to virtual classes, brought by the Coronavirus pandemic in the early months of the year 2020, forced educators to adapt to a technology-based medium of instruction. Science subjects were more than affected by this shift as instructors were unable to ruminate on how they will conduct their laboratory classes and still attain expected learning outcomes. The current study focused on the different laboratory teaching techniques used by private tertiary science instructors and the hindering and facilitating factors they encountered. Data gathered from the 68 respondents using a researcher-made questionnaire, revealed that laboratory teaching techniques for asynchronous and synchronous learning are all being employed by the instructors, with the modular approach having the highest mean response of 3.87. It also showed that internet connectivity issues are the prime hindering factor faced by the cohort. This study will contribute to literature as a record on what teaching techniques may be used by science subject instructors in the tertiary level for their online laboratory sessions.
Keywords: digital classroom, laboratory teaching technique, synchronous, asynchronous
INCOMaR 2021: 085-079: Identifying the Gaps in Accounting Curriculum
Faisal Abdullah Al Hudithi
This paper aims to identify the gaps in the accounting curriculum in universities. The present study introduces the conceptual dimensions of skills and competencies and traces the criticisms and the reforms in accounting education and relation to the skills development of future accountants. The entire procedure was based on the notion of "adoption" to "adaptation" originated by the benchmarking approach using a comparative account of 25 universities offering Masters in Accounting. A multipronged approach was used to study the existing accounting curriculum and suggests the gap between research and practices. Most importantly, as recognized by literature like Artificial Intelligence, Machine Learning, Cryptocurrency, Blockchain, etc., new dimensions are absent in the sample selected for this study.
Keywords: accounting, curriculum, education, university
INCOMaR 2021: 117-113: Leadership Soft Skills, Perceived Trustworthiness and Structural Empowerment of Deans
Siti Asiah Md Shahid
Effective leadership begins and ends with trust. Leaders with good soft skills provide access to empowering conditions in the work setting because it facilitate job satisfaction and commitment to the organisation. Using Rowena Crosbie’s (2005) model of leadership soft skills, the concept of Kanter (1977) structural empowerment and Mayer, Davis, and Schoorman (1995) model of organisation trust this paper discusses the relationship between leadership soft skills and structural empowerment and the mediating role of structural empowerment on the relationship between leadership soft skills and trustworthiness of deans at three public universities in Malaysia. A total of 295 support staff grade 17-36 participated in this study through stratified sampling technique. Perceived trustworthiness and structural empowerment were significantly related to all the eight components of leadership soft skills at 0.01 significant level. However, structural empowerment failed to function as a mediator between leadership soft skills and perceived trustworthiness.
Keywords: leadership, soft skills, trustworthiness, structural empowerment, leadership, soft skills, trustworthiness, structural empowerment
36 Room 3
INCOMaR 2021: 026-018: The Influence of Working Environment on Employee Retention in Banking Sector
Nasuha Husna Binti Ahmad Zubir Abdul Kadir Othman Institute of Business Excellence Faculty of Business and Management Universiti Teknologi MARA
In most organizations, retention of staff has become a serious concern since their objective is to retain their workers for a long time. This study aims at investigating the relationship between working environmental factors and employee retention. These factors include flexible working hours, job security, coworker support, superior-subordinate relationship and communication. A total of 384 questionnaires were distributed among Malaysia's banking sector employees from various types of banks. SPSS was used to analyzes data to examine the influence of the working environmental factors and employees retention. The results revealed that only three variables have significant relationship with employee retention which are communication, human relations (a combination of coworker support and superior-subordinate relationship factors) and job security. Job security variable is the strongest predictor of employee retention, followed by communication and human relations. This study will be helpful to banks to improve their working environment in order to retain their employees.
Keywords: employee retention, working environment, banking sector, gender role
INCOMaR 2021: 035-025: A Conceptual Paper: The Influence of Islamic Leadership Behavior on Innovation Capability
Nur Athirah Abd Rahim Siti Asiah Md. Shahid Abdul Kadir Othman Mutiiah Mohamad Institute of Business Excellence Faculty of Business and Management Universiti Teknologi MARA
Innovation in the public sector is essential for productivity growth, and improvement in terms of management and service quality. Initially, the Malaysian government has implemented numerous major transformations and initiatives, however, there are still concerns regarding the public sector and civil servant innovativeness. Innovation can only take place when an organization can innovate and leadership is found as inherently associated with managing innovation. This concept paper had highlighted the infusion of Islamic values in leadership behavior which is expected to influence innovation capability and this is crucial in the dynamic background of Malaysia as an Islamic country. The significance and implications of the study were also discussed in this paper.
Keywords: Leadership,Islamic Leadership Behavior, Innovation Capability
INCOMaR 2021: 042-032: Work-life Balance of Academic Support Personnel in LPU Cavite
Krisma Joyce Salazar
The purpose of this research was to assess and determine the work-life balance of the employees and to propose a development program that will increase or maintain the work-life valance of academic support personnel in the Lyceum of the Philippines University Cavite. The study covered academic support personnel of LPU Cavite for two-consecutive semester anchored with input-process-output framework. Quantitative method of study was applied through a survey conducted on the second semester of academic year 2018-2019. Working hours, working schedule and organizational support were used to assess the work-related factors of work-life balance while family demand, commitment to family, support from family members, individual perception, leisure time and health and fitness assessed the family and personal-related factors. Satisfaction or dissatisfaction on work-related outcomes and family and personal related outcomes determined the effects of work-life balance. The conclusion drawn from the results of the study that working schedule, health and fitness influence the imbalance of work, family and personal life. The profile of the participants such as educational
37 attainment, household income and civil status have a significant relationship to work-related factors, family and personal-related factors, family and personal-related factors and work-related outcomes. As a recommendation, a proposed development program was created to improve the work-life balance of the academic support personnel.
Keywords: work-life balance, work-life conflict, academic support personnel, working hours, working schedule, organizational support, family demand, commitment to family, support from family members, individual perception, leisure time and health and fitness
INCOMaR 2021: 070-066: The Influence of Islamic Human Resource Management (IHRM) on Turnover Intention: The Case of Multi-National Corporations (MNCs) in Malaysia
Salmi binti Bawasa Abdul Kadir Othman Rohani Mohamed Faculty of Business and Management Universiti Teknologi MARA
Mitigating employee turnover behaviour in an organization is a growing challenge in most organizations. It is critical when Millennials being the next generation replacing the current workforce globally is seen the highest leaning towards such behaviour. Nevertheless, implementation of the right human resource management practice can potentially curb the phenomenon. This research is to identify whether Islamic Human Resource Management (IHRM) can assist to reduce employee turnover in Multi-National Corporations (MNCs) in Malaysia. The data is obtained from a survey questionnaire that polled perceptions regarding the factors of IHRM practices based on employees' perceived fairness as the mediator and moderated by generational differences. MNCs is chosen due to the management practice, philosophy, the MNC’s headquarter, and Malaysia being the hosting country. The study linked Islamic principles and ethical values into IHRM exercises such as recruitment, selection and retrenchment, training and development, performance and appraisal, and compensation benefits, and rewards management.
Keywords: turnover behaviour, Millennials, Islamic Human Resource Management, practice, perceived fairness, generational differences
INCOMaR 2021: 055-044: Relationship between Human Resource Management Practices and Employee Job Satisfaction: Mediated by Employee Commitment
Rudzi Munap Michael Nwafornso ([email protected]) UNITAR
Human Resource Management (HRM) practices are essential vehicles through which organisations develop and exploit the productive powers of their workforce to pursue their business goals. Organisations that implement effective and efficient HRM practices create some level of competitive advantage and are more likely to perform better than their competitors whose HRM practices are lacking. This study investigated the relationship between HRM practices and employee job satisfaction with employee commitment as a mediator at the Federal University of Agriculture, Makurdi, Benue State, Nigeria. The independent variables included recruitment, placement, training, and performance appraisal whereas the dependent variable was employee job satisfaction. Structured questionnaires were used to collect data online from 280 respondents (academic staff) of the Federal University of Agriculture, Makurdi, Nigeria for the study. Descriptive (mean and standard deviation) correlation statistics and regression were used to analyse the data with the help of full Statistical Package for the Social Sciences (SPSS) version 26.0. The results show that a moderate positive relationship exists between recruitment and employee job satisfaction, while a high positive relationship exists between placement and employee job satisfaction. Similarly, the results suggest that a high positive relationship exists between training and employee job satisfaction whereas a moderate positive relationship exists between performance appraisal and employee job satisfaction. It was also found that employee commitment mediated the relationship of HRM practices (recruitment, placement, training, and performance appraisal) towards employee job satisfaction Beta (b) = .2420, SE = .0017.
Keywords: HRM practices, job satisfaction, employee commitment, the Federal University of Agriculture, Nigeria
38 INCOMaR 2021: 058-050: The Determinants of Higher Learning Institutions Administrators' Behavioural Intentions: A Review of Theory and Evidence
Shariff Harun Siti Asiah Md Shahid ([email protected]) Abdul Kadir Othman ([email protected]) Faculty of Business and Management Universiti Teknologi MARA Puncak Alam Campus 42300 Selangor, Malaysia
Today’s business challenges are no longer only about facing economic uncertainty but also the ability to restrategize and reconfigure the business operations in facing the changing world business landscape, which is highly dependent on the efficiency of the organisations in managing their employees. This resulted in an increasing challenge for business organisations to develop sustainable Human Resource Management (HRM) practices that can enhance human sustainability and support the business corporate sustainability goals. This alarming scenario is also a growing concern shared by the Malaysian Private Higher Learning Institutions (PHLIs). Thus, creating the need to fill the gap in the body of knowledge of HRM practices with specific emphasis on the identification of Malaysian PHLIs administrators’ behavioural intentions determinants and their influence. This study suggests that PHLIs should focus more on their training programmes and performance appraisal processes because results obtained revealed that from the four HRM Practice components used in the study, only Training is significant.
Keywords: behavioural intentions, higher learning institutions, HRM practices, performance appraisal, training
39 Room 4
INCOMaR 2021: 056-047: Impact of Consumer Ethnocentrism, Country of Brand and Perceived Country Image on the Brand Equity: A Case Study of Japanese Cosmetics in Vietnamses Market
Sang, Vo Minh Thanh, Tran Ngoc Thien ([email protected]) Thoai, Le Anh ([email protected]) FPT University
The study is on the impact of consumer ethnocentrism, country of brand and perceived country image on the brand equity, include: Brand awareness, Brand association and Perceived brand quality. A case study Japanese cosmetics was conducted using quantitative research method, with a sample size of 350 Vietnamses customers. A convenience sample was used based on study subjects' willingness to provide information. Data analysis methods included: Cronbach alpha test and structural equation modeling. The research results determined: (1) consumer ethnocentrism has the positive effect on: brand awareness and perceived brand quality; (2) country of brand has the positive effect on: brand awareness and brand association; (3) perceived country image has a positive effect on brand awareness. The study show that the consumers with highly expressed consumer ethnocentrism, country of brand and perceived country image they will take into account seriously brand awareness; brand association and perceived brand quality. The results demonstrated that building a national brand image will have a positive impact, contributing to the building of product brand equity for its country.
Keywords: consumer ethnocentrism, attitude towards country of brand origin, perceived country image, brand awareness, brand association, perceived brand quality, brand equity
INCOMaR 2021: 052-089: The Customer Satisfaction on Online Buying System
Noraishah Kamarol Zaman Hairiani Abdul Hamid ([email protected]) Norshahniza Sahari ([email protected]) Nur Liyana Daud ([email protected]) Universiti Teknologi MARA Johor Kampus Segamat
Satisfaction is a key determinant in consumers’ decision whether to continue or discontinue in buying products and services through online. Customer satisfaction can lead to customer retention, long term growth in online stores and intention to repeat purchase in online buying. The study objective is to find the customer satisfaction on online buying system and to study the relationship between independent variables consists of services, price discount, and stock of product with customer satisfaction. To reach the objective of this research, there have three hypotheses that are established and verified. Further, the hypotheses were measured and the outcomes are developed and with detail explanation. Literature review in this research give more thoughtful towards customer satisfaction on online buying system. The study for this research used questionnaires for the data collection. Then, 100 respondents were answer the question but with the experience in online buying system. The data were being analyzed using SPSS 20.0. The results have been presented using tables, figure and the analysis determines the services, price discount, and stock of product takes importantly about the issues that give impacts to the customer satisfaction in online buying system. As the result for this research, the researcher found that all of the hypotheses were supported, indicating that service, price discount and stock of product have a significant impact on the customer satisfaction in online buying. The results suggest that services served by the seller can attract customer intention to buying from online store. Hence, for the future, they need to classify about services that they can serve in maintaining customer satisfaction. Price discount can also be an added value in the customer satisfaction while stock of product can influence the customer satisfaction towards online buying system because the limitation of stock can make customer fight to get what they need.
Keywords: customer satisfaction, services, price discount, stock of product
40 INCOMaR 2021: 074-090: The Effect of Atmospheric Cues on Store Brand Experience, Satisfaction, and Loyalty in Fast-Fashion Retail Store
Hanna Kusumawaty Yeshika Alversia ([email protected]) University of Indonesia
Fast-fashion retail in Indonesia has grown rapidly in recent years. In retail, consumers receive various cues and digest them holistically; these cues are a part of atmospheric cues, which are divided into two parts, namely, attractive and facilitating stimuli. These two stimuli can predict affective and sensory store brand experience, which will predict satisfaction and loyalty. Data collected online from 253 samples were processed using the SEM. The result shows that attractive stimuli significantly influence affective and sensory store brand experience. The study also shows that facilitating stimuli positively influences attractive stimuli. Store brand experience also predicts consumer satisfaction and positively predicts consumer loyalty. The atmospheric cues received by consumers in fast-fashion retail also significantly influence customer satisfaction and consumer loyalty. This study suggests the marketer optimize atmospheric cues in fast-fashion retail to increase consumer satisfaction and retention.
Keywords: affective store brand experience, attractive stimuli; facilitating stimuli; hedonic store brand experience; sensory store brand experience
INCOMaR 2021: 067-065: The Effect of False Advertising on Consumer Online Purchase Behaviour with the Mediating Effect of e-WOM on Consumers’ in Malaysia
Ahmed Michail awad Ahmed Abdul Kadir Othman Faculty of Business and Management Universiti Teknologi MARA
Advertising is one of the main contributors towards the rising number of online shoppers worldwide. The use of advertising in this digital era has become a powerful tool towards the persuasion of consumers. However, the use of online advertising in a very competitive market has become a difficult task and some organizations have adopted false advertising as their new marketing strategy. The purpose of this study is to analyse the factors that influence consumer online shopping behaviour followed by the investigation of false advertisements that over promise consumers with positive information that tends to result in a negative experience. The study will focus on the three factors of false advertising, unethical advertising, misleading information, and deception, with the mediating effect of electronic word of mouth and moderating effect of trust. A survey method will be used to distribute and collect data from 400 individuals. Data will be processed using SPSS.
Keywords: online shopping, purchase behaviour, false advertising, E-WOM, trust
INCOMaR 2021: 068-063: New Norm: Using E-Servqual to Determine Customer Satisfaction and Post-Purchase Behaviour towards Online Purchasing: The Conceptual Paper
Azlin Zanariah Bahtar Geetha Muthusamy Zarinah Abu Yazid Shahreena Daud Universiti Teknologi MARA
Trading digital platforms are place that is commonly visited and link people around the globe for online selling and purchasing transactions. The most com-mon visited and used platforms in Malaysia are Shopee and Lazada. In March 2020, Movement Control Order (MCO) was announced in Malaysia resulting to a tremendous increase on online purchases especially on these two platforms. Hence, many online retailers have started to conduct their businesses on those platforms as the platforms are friendlier channel and easier to operate. Many buy-ers would also prefer to purchase from such platforms these days as well due to less cluttered page, straightforward interface and easier to read feedback from other buyers. Moreover, other than providing user-friendly stages, the platforms are well designed with structured services that is believing will enhance customer satisfaction and lead to better post-purchase behaviour among online customers. Based on an extensive literature review, this paper proposes a framework to investigate the influence of e-Servqual on consumer satisfaction and post- purchase behaviour during this new norm. Findings from this study are expected to extend the literature on e-Servqual and give benefits to marketers and online business operators.
Keywords: E-Servqual, customer satisfaction, post-purchase behaviour, online purchasing
41
42 Parallel Session 4
Room 1
INCOMaR 2021: 001-001: The Social Media Content Marketing (SMCM) Model for Muslimah Fashion Industry
Nur Syakirah Binti Ahmad
In today's environment of technological sophistication, many customers tend to use social media in any of their daily activities including buying clothes. This circumstance is also no exception for Muslims consumers all over the world. With the growing expenditure by Islamic population on apparels and lifestyles, mostly among the Millennials and young population are expected to drive more product demand.Thus, many of the Muslimah fashion businesses take this opportunity to sell their products through online stores. There are many business online platforms nowadays and social media is the famous among others. However, social media marketing cannot work well without valuable content marketing. Both social media and the content marketing are mutually need each other. The model of Social Media Content Marketing (SMCM) helps the business practitioners to provide a good quality of content marketing via social media platforms. There are three elements in SMCM model that comprises of video, photo and website. By scrutinizing the SMCM model with appropriate strategies it can help the Muslimah fashion industry to increase brand awareness and customer engagement.
Keywords: Social media content marketing (SMCM), social media marketing, social media, millennials, content marketing, Muslimah Fashion
INCOMaR 2021: 005-004: Predicting Malaysian Consumer Attitude towards Online Airline Advertisements
Muhammad Azfar Abdul Rahim Yusniza Kamarulzaman Graduate School of Business University of Malaya
Airline advertisements must compete for clicks with other advertisers; and the average of click-through from the banner advertisement is declining, in comparison to direct mail advertising. Driving the click- through will improve the on top of mind recall effect and attitude towards the brand, primarily when a specific degree of product involvement exists. This study analyses how Malaysian consumer responds to airline advertisements through tested predictors from previously established studies. It aims to give airline marketers a better understanding of the antecedents to website banner clicks in a crowded and limited internet advertising paid slot (IAPS). With questionnaire as the instrument, this study reaches more than 25,332 people through both stratified random and purposive sampling technique and receives 1,769 clicks through natural, unpaid posts and paid advertisements on social media platforms such as Facebook, Twitter and Instagram, targeted to Malaysia-based users. Using partial least square structural equation modelling (PLS-SEM), the study explores the hypothesized model and confirms it through bootstrapping procedure. The study finds a contradiction between its results and the established research prior as advertising value is not statistically significant to justify itself. To marketers in practice, this study helps in developing their marketing strategies for tourism-related campaigns, suggests that marketers can choose to advertise using elements such as emotion and perceived relevance while leaving out price information in the advertising message.
Keywords: airline advertising, online airline advertising
43 INCOMaR 2021: 012-006: A Conceptual Model of Social Media Influencer Marketing Credibility, Consumer Attitudes and Social Media Engagement Intentional Behaviour
Nor Azri Sharizal Abu Bakar Rosidah Musa Arshad Ayub Graduate Business School Universiti Teknologi MARA 40450 Shah Alam, Selangor, Malaysia
Influencer marketing through social media platforms recently sparks vast interest between researchers and key industry players to enhance their marketing strategy. In addition, advertising through social media influencer has become a trend in Malaysian social media product and service marketing. Previous conventional studies concentrating on celebrities as product endorsers have now switched to social media influencers for better benefits such as cost advantage and deeper reach in the community. Despites of various social media influencer studies, very few researchers highlight influencer marketing credibility. Furthermore, the perceived credibility of social media influencer is still yet to be defined as the extension of celebrity endorser credibility study. Hence, this paper explicates the framework conceptualization of social media influencer marketing credibility and its effect on consumer attitudes and social media engagement behaviour. A study will be conducted on Malaysian millennials residing in Klang Valley to obtain their opinion on a social media influencer video related to a national car, Proton X70. The result of the study is predicted to expand the scope of social media influencer marketing credibility, consumer attitudes, and social media engagement intentional behaviour. The study is also expected to benefit automotive advertising strategy concerning social media influencer.
Keywords: automotive marketing, consumer attitude, social media engagement intentional behaviour, social media influencer
INCOMaR 2021: 015-012: Impact of Social Media Marketing on Young Consumers’ Purchase Intention in Malaysia: The Mediating Role of Consumer Engagement
Ong Yi Shien Ng Sin Huei ([email protected]) Xiamen University Malaysia
The key purpose of this study is to investigate the impact of social media marketing on young consumers’ purchase intention in Malaysia with the mediating role of consumer engagement. The constructs taken into account include Social Media Marketing, Young Consumers’ Purchase Intention, and Consumer Engagement. Data are collected from a simple random sample of 410 active social media users who age 18 to 35 in Malaysia. The results indicate that social media marketing is significantly and positively related to young consumers’ purchase intention. It further demonstrates the strategic role of consumer engagement acting as a partial mediator on the impact of social media marketing on young consumers’ purchase intention. The findings drawn imply that the importance of social media sites respond to the purchase intention of youth. It suggests that companies and marketers should maintain long-term relationship with consumers by redesigning their social media marketing strategies.
Keywords: social media marketing, young consumers’ purchase intention, consumer engagement, Malaysia
INCOMaR 2021: 021-015: Brand Equity Framework of Social Media in Context of Higher Education Institutes (HEIs)
Faisal Aftab Muhammad Awais Mehmood ([email protected]) Bashair Faisal AlThani ([email protected]) Sami A. Albahussain ([email protected]) College of Business Administration Imam Abdulrahman Bin Faisal University, Saudi Arabia
This research aimed to explore how use of Social Media Marketing by HEIs contributes to brand equity. This relationship was investigated by identifying the outcomes that HEIs believe in achieving through SM usage and its relationship with brand equity constructs.The outcomes of Social Media usage by HEIs were analyzed through the theoretical lens of brand equity theory by Keller (2001). This study used qualitative methodology based on the interpretive research paradigm. The data was collected through in-depth interviews with the Social Media managers of seven selected HEIs of Pakistan. This research has recommended a framework showing the interconnection between the outcomes of social
44 media usage by HEIs and the constructs of brand equity. The framework highlights how Social Media can contribute towards building strong brands through various benefits it has to offer. This will enable HEIs to execute their SM strategy better to achieve desire branding objectives about brand equity. Further, the study's findings also suggest an alteration to the existing Brand Equity model by Keller (2001) by reflecting a more interconnected framework versus a sequential pyramid model presented by Keller (2001).
Keywords: social media marketing, brand equity, higher education institutes, brand awareness, brand image, brand response, brand relationship, brand loyalty
INCOMaR 2021: 028-022 Travel Vlogs in Promoting Tourist Destinations: A Marketing Perspective
Kimberly Joy E. Alcaraz Mark Irvin C. Celis
Travel vlog is an emerging marketing strategy in promoting a travel destination. These vlogs are also considered as digital word of mouth communications as all the stories being told by the vloggers are used as information sources of the potential visitors. Unlike blogs which feature travel stories and personalized travel-related information thru texts and photos, travel vlogs record vloggers’ stories in a video format. Given the remarkable online traffic, travel vlogs have a vast marketing potential. To provide better insights about travel vlogs, this paper aimed to explore how the marketing of tourist destinations can be influenced by travel vlogs. Results of this study revealed that travel vlogs help in promoting tourist destinations. Specifically, as travel vlog contains massive visuals and relevant information about the destination, it can promote the tourist destination by creating a positive destination image. However, travel vlogs can also have negative impacts as it may set high expectations to the viewers. The findings of this paper can be used as a guide of tourism stakeholders in improving their marketing strategies.
Keywords: travel vlog, tourist destination, marketing
INCOMaR 2021: 039-028: Sexual Objectification In Local Product Advertisements: Inputs For Policy Recommendation
Celline Joyce L. Poblete Jes Alexa C. Peleo Jamila Nicole T. Marquez Love D. Fernandez John Christopher L. Godoy Vincent C. Cortiñas ([email protected])
This research evaluated sexual objectification of both sexes towards local product advertisements and formulate and recommend a policy based on the results of the research. Descriptive-correlation research design and regression analysis were used in the study. The findings revealed that in terms of the effectiveness of these advertisements, it is confirmed that sexually objectifying advertisements are only effective in getting attention and somehow ineffective in generating interest. While in terms of perception, most of the participants have a negative view of sexually objectifying ads. Lastly, it is found out that if the perception of a consumer towards an advertisement in terms of ethics will increase, it will influence the consumer’s action to also increase. Regardless of the demographic profile, the responses of the participants still indicated that sexually objectifying advertisements does not always enthusiast the physical attributes of the viewers, instead, it only catches attention and as it gets attention, it does not always mean that it increases the consumers’ buying decisions which leads to the fact that sexually objectifying advertisements do not cause too much impact and it is ineffective for the consumers.
Keywords: Sexual objectification, local products, policy recommendation
45 Room 2
INCOMaR 2021: 094-093: Malaysia Truly Asia: Uncovering the National Brand Identity and Brand Essence
Yusniza Kamarulzaman Marlia Marzuki ([email protected]) University of Malaya
Nation branding has been successful in numerous developed countries, including the United Kingdom, Canada, the United States, Japan, China, South Korea, Singapore, New Zealand, and most Western European countries. However, the concept of nation branding has not been intensively studied to establish whether a nation can be branded. Through online Social Media evaluation, this study increases the investigation into Malaysia's national identity elements and brand essence. In this study, the elements of brand identity and brand essence are examined in the context of the "Malaysia Truly Asia (MTA)" campaign. Various studies have examined specific national brand identity components such as education and iconography. Through online social media evaluation, the study expands on Malaysia's brand identity and brand essence features. This article proposes a context that ties the identity and essence of Malaysia's branding as nation branding. The netnographic approach employed this research to gather popular online conversation sites such as Facebook, Twitter, Web Community, Reddit, and TripAdvisor. The internet community has favoured the preponderance of Malaysia's brand identity and brand essence elements, demonstrating that the country's tourist campaign will be sustainable for future years. Brand identification features, such as architecture, scenery, art, and food, received many positive comments from online communities. Other features include modern cultures such as music, literature, language, and education from the tourist point of view. But on the other side, the political aspect was unfavourably perceived. Characteristics including sports, images, folklore, and history have favourable influences and impact the proper value in brand essence. A significant indication of a sustainable MTA campaign can be seen from the research results. The dimensions found in this study may be tested quantitatively in future studies. The suggested National Branding Framework is designed to facilitate tourism practitioners and stakeholders around the globe to understand how competitiveness, reputation and image of countries can be improved for impactful marketing activities.
Keywords: tourism marketing, brand essence, brand identity, nation branding, Malaysia Truly Asia.
INCOMaR 2021: 060-055: Factors Affecting Sex Tourism: The Case of the Red-Light District of Angeles City, Pampanga, Philippines
Ryan Joseph G. Calinao Princess Edly G. Abiera Ada Romylive B. Lalusis Joyce Bagui ([email protected]) LPU-Laguna
This study aims to identify the acceptance of the local government unit of Angeles, Pampanga on sex tourism in their area by assessing the significant difference when measured in terms of demographic profile of the respondents and different factors concerning sex tourism. This research was conducted using descriptive design and quantitative approach. Results show that the local government officers of Angeles, Pampanga accept that economic, social, and health factors are significant on sex tourism in the said city. The respondents’ demographic profile such as sex, office (barangay or municipality), and years of residency are essential in determining their level of acceptance. Results also show the contradictions between the statements of the respondents on how they address the issue of sex tourism in Angeles, Pampanga depending on their position and office in the government.
Keywords: sex tourism, prostitution, sexual exploitation, trafficking, Pampanga, local government unit
46 INCOMaR 2021: 054-043: Examining the Relationship Between Workplace Condition Towards Job Stress among Administrative Staff in Hotel Industry: Mediated by Leadership
Ikmal Malik Rudzi Munap Rozeta Che Omar
Stress at workplace can undermine the achievement of goals, both for individuals and for the organization (Lockwood, Henderson & Stansfeld, 2017). It is a result when an individual incapable to cope with the pressures of the situation (Lockwood et., 2017). Job stress is a common issue especially in the hospitality industry and it is costly for both employees and employers (Mansour & Mohanna, 2018). The conflict faces by employees in a workplace setting usually involves disagreement with the company, leaders, supervisors, and customers that may be a contributing factor towards job stress (Nikpour, 2017). This study examines the factors that contribute on the job stress among administrative staff in Klang Valley area with leadership as mediating variable. The questionnaires were forwarded to 230 respondents and only 196 were returned, equivalent to 85% response return rate. The raw data was analyzed through SMART PLS. This study found out that heavy workload (p = 0.000), lack of recognition (p = 0.03), and opportunity to grow (p = 0.00) have a significant relationship on job stress among hotel administrative staff. It was further discovered that leadership style mediates the relationship between workplace conditions and job stress. In a nutshell, it is normal when hotel’s worker has to deal with all the hard deadlines, long working hours, shift work, unexpected interaction with guests or problems with superior (Manyamba, 2017). Thus, the identification of the link among these factors would be helpful to boost employee performance in the hotel sector, whilst leadership style plays an important role on job stress.
Keywords: job stress, heavy workload, lack of recognition, opportunity to grow, leadership, employee performance, hotel industry
INCOMaR 2021: 060-053 Employees towards the New Normal in Tagaytay City: Contributing Factors to the Tourism Establishments’ Resiliency and Adaptation
Troy Tuzon Eon Gerthrude Cabiles ([email protected]) Ailleen Onrubia ([email protected]) Shannen Oruga ([email protected])
The COVID-19 affected a lot of businesses which is why assessing the factors that contribute to resiliency and adaptation is needed for recovering to its effects. This study is about the factors that contributes to the resiliency and adaptation of tourism establishments in Tagaytay City during the New Normal. The methodology includes weighted mean to assess the psychographic profile and the contributing factors of resiliency and adaptation. While spearman rho was used to determine the relationship of the factors. The findings of the research suggest that the factors such as the competitiveness, flexibility and optimism of tourism industry contributes to the resiliency and the factors such as the creation of new strategy, enhancement of safety measures and the restoration of attractions contributes to the adaptation of the tourism establishments to the new normal in Tagaytay City, Philippines. It also shows that the factors of adaptation and the psychographic profile of the employees is related to each other, and the factors of resiliency and factors of adaptation are correlated to each other. A coping mechanism plan was created for those who are not yet able to recover from the COVID-19 effects as this will help them to adapt and be resilient.
Keywords: COVID-19, hospitality business, Tagaytay City
47 Room 3
INCOMaR 2021: 024-091: The Association of Health Protocols on tourist satisfaction in Cibuntu Village, West Java
Candra Hidayat ([email protected]) Agus Riyadi ([email protected])
Health protocols have become the most important during Covid-19 Pandemic in the tourist destination. The purpose of this paper is to obtain an understanding of the correlation of health protocols on tourist satisfaction in Cibuntu Village, West Java. Health protocol from the Minister of Health of the Republic of Indonesia is mandatory for every tourist destination in Indonesia during the Covid-19 pandemic was identified through the literature review. Hypotheses were formulated and tested to: examine the correlation of health protocols on tourist satisfaction. In this study, the sample was 100 respondents from the tourists who experienced at least one time of visiting Cibuntu Village. Collected data were analyzed by statistical package for the social sciences or SPSS. The statistical finding there is positive and strong relationship between health protocols on tourist satisfaction in the tourist destination at Cibuntu Village. The finding of this study proposed that Cibuntu Village firstly, make a guest history database to offer a promotion of Cibuntu village so that guests are interested in returning to Cibuntu village. Secondly, make a guest comment card to find out the level of satisfaction from the guests visiting Cibuntu village. And we can improve the quality of our products and services to make Cibuntu Village is first choice tourist destination. Thirdly, to offer a promotion for the young generation or under 25 years old market segment. Fourthly, maintain the price is not higher than other tourist destinations and it is advisable not to increase the prices. Fifthly, make a certification of Clean Health Safety Environment for tourist destination from The Ministry of Tourism and Creative Economy to make tourist feel safe.
Keywords: health protocols, pandemic, COVID-19, tourist satisfaction, travel, West Java
INCOMaR 2021: 046-034 Patrolman Emilio Mascot: A Guerrilla Marketing Strategy to Uplift the Image of the Policemen
Vicent Cortinas
This study investigated the potentiality of using a police mascot as an image-changer among policemen. The results of the study will then be used as a basis for uplifting the image of the policemen among different multi-sectoral groups in Kawit, Cavite, Cavite. Specifically, it sought to answer the following questions: (1) what is the demographic profile of the participants in terms of sex and sector belonged; (2) what is the perception of the general public toward the use of a police mascot in terms of perceived usefulness and attitude; (3). what is the most acceptable feature of the police mascot as per the participants; and (4) what plans and/or programs of the Philippine National Police needs to be improved and addressed so that the image building using police mascot can be integrated and make it a component of existing PNP core values? The findings of the study were: 1. 160 participants or 53.33 percent were female and 140 or 46.67 percent are male. On the other hand, the multi-sectoral group that participated more in this study are students (33.33%), followed by entrepreneurs (28.33%), then the working professionals (21.67%), and government employees (16.67); 2. 300 of the participants thinks that the idea is worth pursuing. 280 (93.33%) thinks that the town could possibly adapt this idea but 20 (6.67%) thinks that the majority of the participants were resistant to change and are wedged on their traditions; 3. Perceived value (with mean=4.48 and sd=0.48) and attitude (with mean=4.25 and sd=0.57) and is interpreted with very high level of acceptance; and 4. 140 of the participants would like the police mascot be more realistic (50%) and 135 wanted it to be more cartoony (48.21%). On the other hand, the participants wanted the police mascot to have a friendly and charming personality (61.43%). Also, majority of the participants wanted her to have an average type of body (64.29%) wearing a tourist police uniform (90.71%).
Keywords: police mascot, patrolman Emilio, Philippine national police, guerrilla marketing
48 INCOMaR 2021: 083-078: Defining Consumer Environmental Awareness: Measurement Scale Development
JDT Madhusanka NHK Cooray YMWGPK Udurawana Department of Business Management Faculty of Management Studies Rajarata University of Sri Lanka
The global conversation on environmental concerns, and its direct relationship with individual consumption patterns, has spawned a new area of research to explore consumer awareness of environmental responsibility and its influence on consumption. A suitable, accepted and quantifiable measuring model for measuring consumer environmental awareness remained a significant gap in the research designing and measuring the effectiveness of regulatory initiatives of environmental protection. Hence, the study seeks to redefine consumer environmental awareness in connection to consumer purchasing patterns. The Theory of Planned Behavior was used as the theoretical basis for the study. Thus, the main three dimensions of consumer environmental awareness were identified: attitude, subjective norms, and perceived behavioral controls. Furthermore, a pool of questions was developed and experiences to measure consumer environmental awareness, and primary data collected based on the structured questionnaire using identified items was used to validate the measuring scale for consumer environmental awareness. Thus, the factor analysis was employed, as well as reliability and validity measures, to evaluate the appropriateness of the scale. Accordingly, the study suggests a twelve-item scale to assess consumer environmental awareness across three dimensions.
Keywords: consumer environmental awareness, environment responsibility, attitude, subjective norms, perceived behavioral controls
INCOMaR 2021: 087-083: Service Quality of Providers: Conception among Philippine Airlines Mabuhay Miles Members
Edzyl Bryan B. Lensig West Visayas State University
This survey correlation study aimed to determine the service quality of service providers of the Philippine Airlines as assessed Mabuhay Miles members. Three outsourced non-core departments of Philippine Airlines were the focus of this investigation. Conducted at the Gate Lounge and Philippine Airlines Mabuhay Lounge-Iloilo International Airport, Cabatuan, Iloilo, the research utilized 219 PAL Mabuhay Miles members who availed the lounge facility and services. The convenience sampling method was employed in selecting the participants. The descriptive statistical tools employed were frequency count, percentage, rank, mean, and standard deviation, while the Kruskal- Wallis test, the Wilcoxon Mann-Whitney U test, and the Pearson’s r were utilized for inferential analysis. Significance level was set at .05 alpha. The major findings of the study revealed that the Mabuhay Miles members were generally very satisfied with the quality of service of the reservations, airport operations and in-flight catering service providers. No significant difference existed in the participants’ assessment of the quality of service of the reservations service provider, when the participants were classified according to sex, age, educational attainment, monthly income, years of membership, tier level, frequency of travel in a year, and purpose of travel. The Mabuhay Miles members significantly differed in their assessment of the service quality of airport operations service provider when they were classified according to years of membership and purpose of travel, but no significant differences existed when they were grouped according to sex, age, educational attainment, monthly income, tier level, and frequency of travel in a year. Moreover , the participants’ assessment differed significantly in the service quality of in-flight catering service provider when they were classified according to years of membership, frequency of travel in a year and purpose of travel, but no significant differences were noted when they were grouped according to sex, age, educational attainment, monthly income, and tier level. Positive and significant relationships existed between the Mabuhay Miles members’ assessment of the service quality of reservations and airport operations, reservations and in-flight catering; and their assessment of the airport operations and in-flight catering service providers.
Keywords: service quality, airline, service providers, outsourcing
49 INCOMaR 2021: 029-039: Perception on Stress and Academic Burnout amidst the Covid-19 Pandemic: The Case of Lyceum of the Philippines University-Cavite
Joshua A. Antonio Veronica Dela Vega Rica Jamil Pasquito Faye B. Sangcap
Stress and burnout are the reality of life that must be recognized and managed by everyone including students. In higher education, students may face some challenges due to academic factors such as deadlines and exam weeks which eventually can generate stress and burnout as well as may affect their academic performance. The conducted research focused on two variables which is the Level of Perception on Stress and Academic Burnout of LPU-Cavite nursing students. This study aims to determine the relationship of perceived stress of nursing students in Lyceum of the Philippines Cavite associated to academic burnout. A total of 100 respondents were selected via simple random sampling and were asked to answer the validated online survey questionnaires. Perceived stress scale and Copenhagen Burnout Inventory Student version were used to measure the perceived stress and burnout, respectively. Results were then statistically analyzed and the findings revealed that students fairly often experience stress in their recent life activities and relatively high burn out was experienced by the student respondents. The study therefore concludes, that the perception level of stress and academic burnout of the nursing students have a significant relationship with each other. Based on the salient findings of the research, recommendations were made to help the school administrators, parents, faculty members, students and the future researchers to improve the stress level of the students to a manageable level and therefore, students can perform their best and not be under a lot of stress due to academic burnout.
Keywords: academic burnout, COVID-19 pandemic, perceived stress scale, Copenhagen burnout inventory
INCOMaR 2021: 025-017: Customer Relationship Management (CRM) in Small and Medium Family Enterprises (SMFEs) in the time of COVID-19 crisis: A case study of a Moroccan Family SME
El Hail Chifae El Koraichi Mustapha ([email protected]) Laboratory of Studies and Research in Economis and Management (LERSEM) National School of Business and Management Chouaib Doukkali University, Morocco
The COVID-19 crisis and the preventive measures taken to mitigate the spread of the pandemic have shaken up all logistics chains. Consequently, Moroccan family SMEs are faced with an unprecedented situation characterized by disruptions in supply and production chains, payment deficits, as well as suspended contracts inducing dissatisfaction and erosion of customers. In these circumstances, Family SMEs must constantly innovate, proactively anticipate disruptions and malfunctions and constantly communicate with their main customers in order to explore other supply possibilities and try to find ways to reduce losses and avoid customers’ attrition. The objective of this work is to address the following research question: How family SMEs manage their relationships with customers in times of crisis marked by disruption of supply chains in order to benefit from them and generate value for the company and for the customer? In order to answer these questions, we relied on a simple case study and we identified three relevant units of analysis, the exploration of which enabled us to achieve our research objective. First, we cited in an almost exhaustive way the main repercussions of the health crisis on the SMFE, its impact on clients, then, secondly, we analyzed the procedures relating to the CRM in times of crisis likely reduce customer dissatisfaction, or even their attrition, by comparing each approach to the specific characteristics of the Family SME. The ultimate goal is to compile a list of best practices in crisis CRM that can create value for the company and for customers, while building on the strengths of the family business.
Keywords: customer relationship management, family small and medium enterprises, COVID-19 pandemic, case study
50
51 Room 4
INCOMaR 2021: 077-069: Individual Factors and Ship Waste Management Practices: The Moderating Role of Sea Experience
Safiah Rashid Mohammad Khairul Akmal Ramli ([email protected]) Muhammad Nazeem Asyraaf Mustafa ([email protected]) Mohamad Affiq Johari ([email protected])
Marine pollution has increased dramatically with the intensification of industrial emissions, runoff from farms and costal cities as well as from ship waste. The existence of pollutants in the ocean by ships is due to the oil leakage, the waste management of ships and marine vessels. Adequate knowledge regarding individual factors is a crucial precursor to the synthesis of appropriate ship waste management practices. Thus, this study was designed to investigate the relationship between individual factors namely knowledge, awareness, attitude of ship crews and ship waste management practice on board ship and the moderating role of sea experience. This was a cross-sectional quantitative study using a self-administered questionnaire involving 148 ship crews at Naval Western Fleet Headquarter. Data was analyzed and examined statistically using SPSS. Results reveals moderate positive relationship between knowledge of ship crew and ship waste management practice on board ship, so do relationship between awareness of ship crew and ship waste management practice on board ship. Meanwhile relationship between attitude of ship crew and ship waste management practice on board ship has strong positive relationship. Further, sea experience moderates the relationship between knowledge of ship crew, awareness and attitude of ship crew and ship waste management practice on board ship. This study concludes that it is vital to increase and strengthen the knowledge, awareness, and attitude ship crews and community in general on the appropriate waste management practice to ensure environment and ecosystem sustainability.
Keywords: ship waste management, knowledge, awareness, attitudes, sea experience
INCOMaR 2021: 050-041: The Quality Management and Operational Performance of the Purchasing Department of LPU Cavite: Basis for Procurement Policy Improvement
Rosalyn R. Botones Vincent C. Cortiñas
This study investigated the quality management and operational performance of the purchasing department of Lyceum of the Philippines University Cavite as perceived by the internal customers. Specifically, this study aims to determine the demographic profile of the participants, their perceived performance of quality management, and the operational practices of the said office. Also, this study will ascertain the significant differences on the responses as grouped according to their demographic characteristics. The study is a quantitative research using the descriptive comparative method. The study used a self-administered questionnaire to gather data from the participants. The population considered in the study will consist of 34-unit heads of all the existing units, except for the researcher herself, of the university as of November 2019, and all full-time employees of the Lyceum of the Philippines University Cavite who have direct involvement to the Purchasing office. The findings revealed that: in terms of level of awareness on the quality management of the Purchasing department, the participants have a moderate awareness on the quality management practices of the purchasing office. The variable with the highest level of awareness is the cross-functional coordination benchmarking has the lowest. The participants have a high level of satisfaction on the operational performance based on their level of agreement. Among all dimensions, quality of purchased items has the highest level of satisfaction and on-time delivery is the lowest.
Keywords: quality management, operational performance, purchasing department, procurement policy improvement
52 INCOMaR 2021: 060-051: Structural Equation Modeling of Price Determinants of the Philippine Lodging Industry
Ryan Joseph G. Calinao Mayen V. Amores([email protected]) Ella Mai A. Rellores ([email protected]) Faye Therese G. Tabla ([email protected])
This study analyzed the determinants of hotel room prices in the Philippines using the structural equation modeling (SEM) and assessed how these price determinants affected the economic performance of hotels. Specifically, it aimed to describe the hotel characteristics based on STR classification, determine the key performance indicators (KPIs) of all Philippine markets, correlate the hotel characteristics with hotel pricing and with KPIs; and KPIs with hotel pricing. Lastly, a comprehensive SEM was used to determine the hotel industry price determinants. Using an aggregated and quantitative anonymize property level data STR provided, the researchers selected 88 hotels active on STR. These hotels, which participated in STR from 2011 to 2020, were partitioned into 2 Markets: Manila Area- 54 and Regional Philippines- 34. Collected data were stored in password-protected computers. The study revealed that most of the hotels in the Philippines are economy in terms of class; chain-owned in hotel operation; located in urban with 150-299 rooms in terms of size. The study also found that the hotel pricing in the Philippines changed over time. Hotel price was significantly predicted by all the hotel characteristics aside from operation. Pricing was also significantly predicted by the hotel KPIs: ADR, RevPAR, and occupancy. The Structural Equation Modeling revealed that Key Performance Indicators (KPIs) such as ADR, RevPAR, and Occupancy were the main determinants of hotel pricing. Further, the data showed that hotel characteristics such operation, class, location, and size code mediated the influence of KPIs on hotel pricing.
Keywords: price determinants, Structural Equation Modeling, STR SHARE
INCOMaR 2021: 060-054: Cultural and Heritage Tourism of Cavite Province: Basis for Sustainability
Ryan Joseph G. Calinao July Aze Barcenas ([email protected]) Patrick D. Cruz ; Kate Mariane B. Natividad LPU-Laguna
This study was conducted to assess the sustainability of cultural and heritage tourism of selected sites in Cavite Province with regards to cultural dimension, economic dimension, and environmental dimension. According to the statistical data collected, the respondents from the selected local communities agreed that all the dimensions are sustainable through the weighted mean. The researchers also found out that there is a significant difference in the assessed cultural dimension of sustainability when the respondents are grouped by sex thru ANOVA and T-Test. Plans and actions, specifically sustainability programs, are recommended by the researchers for the betterment of the cultural and heritage tourism of selected sites in Cavite Province is proposed based on the results.
Keywords: sustainability, cultural and heritage tourism, Province of Cavite
53 INCOMaR 2021: 017-011: Competitive Advantage in the Digital Era: Surviving the Transformation Maze!
Hoda AboAlsamh College of Business Administration. IAU. KSA.
In order to identify competitive advantage, classical views focused mainly on external factors, such as market share, market value, or product positioning, to assess whether the company has an edge over rivals or not. This paper suggests a fresh perspective that can explain how competitive advantage better be identified today, suggesting that market indicators alone could be a misleading place to look into; while the real value can be found at intra-organizational level, which represents the heart of the establishment or corporation. A theoretical model has been developed to present this argument with the support of the Resource-Based View and Complementarity Theories. The paper discusses that Business Transformation is needed to help an organization adopt revolutionary digital technologies that is taking over markets worldwide. This transformation focuses on the internal operations, even if IR 4.0 brings similar technologies to many organizations in the market, developing internal capabilities to utilize these technologies would be a more reliable source to secure a unique advantage that is hard for competitors to duplicate or copy. Such assumption would be supported by the complementarity perspective, which suggests that a whole set of elements is more valuable than the individual sum of its parts. This concept is applied into the presented model to explain the (Value Maze) placed deep into the intra-organizational level, leading to a creation of organizational capabilities, that would lead eventually to competitive advantage.
Keywords: value maze, competitive advantage, digital era, resource-based view, Complementarity Theory, business transformation, organization capabilities
54 COMMITTEE MEMBERS
POSITION NAME Advisor Professor Dr Jaafar Pyeman Associate Professor Dr Mohd Khirzan Badzli A Chairman Rahman Associate Professor Dr Wan Edura Wan Deputy Chairman Rashid Secretary I Dr Siti Noraini Mohd Tobi Secretary II Mrs Janiffa Saidon Mr Muhammad Izwan Mohd Badrillah (HEAD) Treasurer Mr Mohd Samsudin Sajari Associate Professor Dr Wan Edura Wan Rashid (HEAD) Nur Farhana Mohd Sah Event Management Ayu Rohaidah Ghazali Noor Syahieda Mat Shah Farah Syazreena Azmi Associate Professor Dr Siti Asiah Md. Shahid (HEAD) Dr Shariff Harun Dr Mohd Raziff Jamaluddin Sponsorship Dr Siti Noraini Mohd Tobi Mr Yahya Mahyuddin Utoh Said Mr Muhammad Adeeb bin Nasharuddin Al Hafiz Mr Ahmad Nizzam Rasali Associate Professor Dr Abdul Kadir Othman (HEAD) Mr Azmi Mat Publication Mr Ahmad Zuhairi Zainuddin Mrs Nur Liana Kori Mrs Norliza Saiful Bahry Honorary Professor Dr Rosidah Musa International Liaision (HEAD) Dr Mohd Raziff Jamaluddin Dr Shamsul Baharin Saihani (HEAD) Promotion & Publicity Mr Azman Abdul Aziz Mr Mohammad Zaim Mohd Salleh (HEAD) Registration and Dr Shariff Harun Certificate Mr Azman Abdul Aziz
55 Associate Professor Dr Wan Edura Wan Rashid (HEAD) Logistic & Technical Mr Mohd Zainizam Mhd Salimi Mr Muhammad Naim Hussin Associate Professor Dr Abdul Kadir Othman (HEAD) Associate Professor Dr Wan Edura Wan Rashid
Track Dr Shamsul Baharin Saihani Dr Mohd Raziff Jamaluddin Mrs Janiffa Saidon Mr Muhammad Izwan Mohd Badrillah Mr Azmi Mat Dr Shariff Harun (HEAD) Mr Mohammad Zaim Mohd Salleh Secretariat & Public Mr Mohd Samsudin Sajari Relations Mr Mohd Zainizam Mhd Salimi Mr Azman Abdul Aziz Dr Faisal Al Hudithi
Committee for Imam Dr Hoda AboAlsamh Abdulrahman bin Dr Ibrahim Alsedrah Faisal University Dr Bashair Althani Dr Yazeed Alsuhaibany Dir Lizandro Ferrer Committee for Ms Mia Aiko O. Pilapil Lyceum of the Ms Kimberly Joy Alcaraz Philippines University (LPU) - Cavite Ms Rosanna Laurel - de Dios Dr Mark Irvin C. Celis
56 LIST OF REVIEWERS
Abdul Kadir Othman Nooraini Sherifff Abdul Rahman Abdul Rahim Nor Asiah Omar Anizah Zainuddin Nor Khasimah Aliman Athula Gnanapala Norashikin Hussein Atiq W. Siddiqui Norazah Mohd Suki Elistina Abu Bakar Norhashima Hashimf Emi Normalina Omar Nur Farizan Bt Tarudin Faiz Izwan Anuar Rachel Samuel A/P Samuel Hadijah Iberahim Rohana Ngah Hassnah Wee Rosidah Musa Imbarine Bujang Rozita Naina Mohamed Izhar Hafifi Bin Zainal Abidin Rssw Arachchi Jaafar Pyeman Saida Farhanah Sarkam Jati Kasuma Samaa Taher Attia Kamran Ahmed Siddiqui Sharifah Nurafizah Syed Annuar Lennora Putit Shariff Harun Md Zahidul Islam Siti Asiah Md Shahid Mohd Hafiz Mohd Hanafiah Siti Halijjah Shariff Mohd Hasrul Yushairi b. Johari Sohail Ahmed Mohd Khirzan Badzli A Rahman Suraya Masrom Mohd Noor Ismawi Ismail Syahrina Hayati Binti Md Jani Mohd Zulkifli Bin Abdullahmsm Aslam Syuhaily Osman Muhamad Khalil Omar Wan Edura Wan Rashidr Muhammad Hafiz Abd Rashid @Abd Wan Kalthom Yahya Aziz Zarul Azhar Nasir Najihah Hanisah Marmaya Zuraini Mat Issa
57