i TABLE OF CONTENT Preface ..................................................................................................................................... vii Chairman’s Message ............................................................................................................... viii Programmes ............................................................................................................................... 1 Parallel Sessions ........................................................................................................................ 3 Day 1 ........................................................................................................................................ 11 Parallel Session 1 ............................................................................................................ 11 Room 1............................................................................................................................. 11 Paper ID: INCOMaR2021:002-002: The Mediating Role of Attitude in Influencing Consumer Purchase Intention Towards Online Apparel Shopping in Malaysia ..... 11 Paper ID: INCOMaR2021:010-005: Attitude towards Purchase Intention for Local Brand Automobiles Manufactured Locally: A Comparative Study .......................... 11 Paper ID: INCOMaR 202: 032-023: Factors Influencing Malaysian Consumers' Online Purchase Intention: Does Household Income Matter? ................................ 12 Paper ID: INCOMaR 202: 020-014: Social Media Marketing Audiences and Adaptive Behavior: Analysis of Brunei Data using Smart PLS ............................... 12 Room 2............................................................................................................................. 13 Paper ID: INCOMaR202: 051-042: Influence of Shock Advertising on Consumer Purchase Decision and Brand Image Among Millennials in Dasmarinas City ........ 13 Paper ID: INCOMaR202: 062-056: The Effect of Coordination on Business Performance of Small Retailers in Malaysia ........................................................... 13 INCOMaR 2021: 097-095: The Exploratory and Confirmatory Factors of Social Media Intelligence Quotient (SMIQ) Scales Among Graduates .............................. 13 INCOMaR 2021: 024-060: Integrating Luxury into Destination Branding for Niche Tourism Segment in Langkawi ................................................................................ 14 INCOMaR 2021: 043-046: Factors Influencing Customer Online Purchase Intention (COPI) ...................................................................................................... 15 Room 3............................................................................................................................. 15 INCOMaR 2021: 004-008: The Health Impact of Industry-Related Air Pollution on Lung Function of Nearby Community in Kuala Muda District, Kedah ..................... 15 INCOMaR 2021: 060-059: Community-based Tourism Initiatives towards Sustainable Program for Lyceum of the Philippines University -Laguna ................ 15 INCOMaR 2021: 022-016: A Comprehensive Model of Saving Decision (CMSD) . 16 INCOMaR 2021: 036-026: Rebus Sic Stantibus: Its Applicability to Civil and Commercial Liabilities Viz a Vis Corporate Social Responsibility and Corporate Rehabilitation during and after the Pandemic ......................................................... 16 INCOMaR 2021: 107-107: Linking Urbanization, Quality of Life, Government Spending and GDP: An South Asian Countries Experience ................................... 17 INCOMaR 2021: 104-104: Women in Labour Force and Income Inequality: Case of Indonesia ................................................................................................................. 18 Room 4............................................................................................................................. 19 INCOMaR 2021: 013-010: Determinants of M-Commerce Service Quality in Saudi Environment ............................................................................................................ 19 INCOMaR 2021: 033-024: Adoption Intention of Islamic Fintech Services for Islamic Bank Users in Algeria ................................................................................. 19 INCOMaR 2021: 098-106: Logit Modelling of Financial Behaviour among Young Adult: Evidence and Implications ............................................................................ 19 ii INCOMaR 2021: 047-036: Does Religion Influence Investment Intention Of Malaysians? ............................................................................................................ 21 INCOMaR 2021: 099-100: Managing Indonesian E-Commerce Customer’s Feelings for Profitability ........................................................................................... 21 INCOMaR 2021: 108-109: The Impact of Online Consumers Engagement in E- Commerce to Relationship Quality of Generation Z as Marketplace Users ........... 21 INCOMaR 2021: 007-035: The Effect of Financial Development on Economic Growth in Asian Region ......................................................................................... 22 Parallel Session 2 ............................................................................................................ 23 Room 1............................................................................................................................. 23 INCOMaR 2021: 048-096: Determinants of Multiplayer Online Role-Playing Games Addiction among Adults in the Prime Working-Age Group ..................................... 23 INCOMaR 2021: 072-082Promoting Virtual Tourism as Perceived by the Selected Travel Agencies as an Alternative Tour Experience During Pandemic .................. 23 INCOMaR 2021: 110-111: Islamic Eco-Theology Vis-a-Vis Sustainable Consumption Behavior: A Review ........................................................................... 23 INCOMaR 2021: 095-094: The Effect of Mall Atmospheric on Mall Experience Quality. Does Gender Matters? ............................................................................... 24 INCOMaR 2021: 112-114: Tik tok tik tok: Does every second of marketing video in social media matter? ............................................................................................... 24 Room 2............................................................................................................................. 25 INCOMaR 2021: 011-009: Eliciting Salient Beliefs of Attitude, Perceived Norm, and Self-Efficacy among Muslim Urban Millennials (MUM) towards Intention to Consume Halal Products ........................................................................................ 25 INCOMaR 2021: 076-068: The Commercialisation of Halal and Tayyib Palm Civet Coffee ...................................................................................................................... 25 INCOMaR 2021: 075-072: Designing Halal Supply Chain Performance Measurement System in Production of Food Industry Based on SNI 99001:2016 With Fuzzy-AHP Method ......................................................................................... 25 Room 3............................................................................................................................. 27 INCOMaR 2021: 030-020: Development Of A Pepper Thresher With Pre-Drying Machine ................................................................................................................... 27 INCOMaR 2021: 073-067: Development of Jackfruit (Artocarpus heterophyllus L.) Waffle ...................................................................................................................... 27 INCOMaR 2021: 091-087: Does non-technology innovation affect performance of MSMEs in food and beverage sector during Corona virus pandemic period? ....... 28 INCOMaR 2021: 092-088: Analyzing COVID-19 Induced Behavioral Shifts in Saudi Food Sectors using Time-Series Analytics ............................................................. 28 INCOMaR 2021: 007-038: Food Security Supply Chain in Malaysia ..................... 29 INCOMaR 2021: 053-045: Collaboration of Academia and Industry in Business Innovation: Issues and Challenges ......................................................................... 29 Room 4............................................................................................................................. 30 INCOMaR 2021: 080-071: Indigenuous Entreprenuership In Perak : A Case Study on Entrepreneurship Drivers, Competencies and Activities among Semai Tribes . 30 INCOMaR 2021: 106-105: Adaptability of FinTech by Malaysian and Saudi Arabian Islamic Banks: Assessment of Employees’ Readiness and Views ......................... 30 INCOMaR 2021: 057-049: Samgyeopsal On-Line Order and Delivery at Home: A Pandemic Experience ............................................................................................. 31 iii INCOMaR 2021: 100-097: The Influence of Intrinsic and Extrinsic Motivation Factors on Employee Performance at Pecca Leather Sdn. Bhd. as Mediated by Job Satisfaction ....................................................................................................... 31 INCOMaR 2021: 027-075: A Comparison of Project Management Software Tools ........................................................................................................................ 31 INCOMaR 2021: 064-061: Understanding