VOL 16 ISS 155 £3.50

sportsSPORTS OUTDOORS TRIATHLON RUNNINGinsight FITNESS TRADE sports-insight.co.uk ANALYSIS INTERVIEW ANALYSIS

BEN STOKES BREXIT: IT’S A POSITIVE CHINA’S SPORTING FINALLY HERE P43 MINDSET P38 REVOLUTION P40 ENERTOR page_SPORTS INSIGHT 10/09/2019 09:54 Page 1 LAUNCHING SOON

JAMES BEN SUSIE RUSSELL SEAN CRACKNELL FOGLE CHAN SMITH CONWAY

27th - 28th MARCH 2021 at NEC BIRMINGHAM

200 10,000 10 Exhibitors Visitors Features

More to be announced at nationaloutdoorexpo.com

For enquiries email [email protected] or 0203 770 9303

Come and join other brands already signed up...

nationaloutdoorexpo natoutdoorexpo nationaloutdoorexpo #getoutside 4 WELCOME to this month's Sports Insight Leadership change at Anytime Fitness UK Stuart Broster will stand down After recently relocating to NEIL RANDALL on the great progress we’ve made from his role as CEO of Anytime Scotland, Stuart’s decision reflects under his leadership.” Fitness UK from April 2020. his desire to reduce his working Broster leaves an impressive Neil Randall, current chief hours and become self-employed, legacy at Anytime Fitness UK, operating officer has been setting up his own consultancy having revolutionised internal appointed as his successor by the business. operations and increased Board of Directors. Andy Thompson, Anytime performance and profitability Randall joined Anytime Fitness Fitness UK Chairman, said: across the network, delivering a UK in 2018 as sales and marketing “Neil was the outstanding choice vastly improved experience for director, rapidly progressing to as Stuart’s successor and the Anytime Fitness’ 180,000 members the role of chief operating officer Board believe he is the perfect across the UK. following his successful impact appointment for Anytime Fitness the prospect of the challenge ahead Broster said: “This is the right I hope everyone had a great on the business. He has been UK at this time. Since joining the of him. time for me, and the company, to Christmas and New Year. heavily involved in developing and business in 2018, Neil has been Randall said: “I’m delighted transition to the next generation This is always a busy time implementing Anytime Fitness heavily involved with all aspects to have been appointed as CEO of leadership to prepare it for the of year and I know a lot of you UK’s future strategy, with the of the business and has enjoyed of Anytime Fitness UK and I am future. Being CEO of Anytime will be gearing up and heading Board believing he provides outstanding success across looking forward to the next chapter Fitness UK is a full-time role out to Munich to attend ISPO continuity to the great progress strategy, marketing and supporting of my career. Having known Stuart and having chosen to take a 2020. There is always a lot made by the company under franchise network. for a number of years, I’ve learned new direction in my career, I’m to see, excellent seminars Broster’s leadership. “With Neil knowing the business so much from him and would like delighted that Neil will succeed and innovative products. So During his tenure, Broster inside out, and forming strong to thank him for his support on me in further driving the business whether you are exhibiting or has overseen Anytime Fitness relationships with staff, franchisees both a personal and professional forward. The job is not done yet attending as a visitor I hope it is UK’s growth to become the and suppliers, this gives the Board level. He has made an incredible and there are great ambitions for very successful. second largest private gym reassurance and confidence in a impact on Anytime Fitness UK, Anytime Fitness in the UK.“ Well the General Election operator in the UK, the brand’s seamless transition when he takes overseeing a significant growth happened and now we are repositioning from convenience up his new role.” and transition period for the heading for Brexit on January to coaching and the launch of a Randall will take up the position business and I’m excited to Editor: MARK HAYHURST 31. new, revolutionary gym design. of CEO on April 1 and is excited at continue the journey and build Tel: 01206 508618 Paul Sherratt investigates Email: [email protected] potential trading issues that you might face due to the UK Advertising Manager: leaving the European Union. Outdoor Trade Show reviews the launch of Winter Trade Show ­KEITH MARSHALL Looking further afield for Responding to positive The concept for 2021 Tel: 01206 505947 future trade opportunities, feedback and interest would be to secure dedicated Email: [email protected] China has been described as from a number of outdoor exhibition space exclusively the world’s biggest start up. And brands, the organisers of the for outdoor brands alongside Advertising Sales sport retail and tech are soaring Outdoor Trade Show (OTS) the designated area occupied 21-23 Phoenix Court, Hawkins Rd, ahead. Fiona Bugler charts its have announced that initial by Slide with a view to Colchester, Essex CO2 8JY growth and explores potential negotiations are taking developing a longer term formal opportunities for the West. place with the Snowsport collaboration which satisfies Group Advertising Also, Stuart Jukes, managing Industries of Great Britain the past 33 years as the UK’s only the needs and embraces the Manager: SAM REUBIN director of Pulsar, the high (SIGB) to discuss the concept trade show which specialises in requirements of both elements Publisher: MATTHEW TUDOR performance apparel brand, of a dedicated OTS Winter Snowsports. Taking place in late of the trade. talks to us about the company show to take place alongside January at Telford Exhibition Feedback and discussions Art Director: LEE WHITEFORD and their base layer and sport Slide in 2021. Centre just before the ISPO show in are on-going with a view to and leisure offering. The SIGB was formed in 1987 Germany, the timing is also perfect concluding plans and making MS TYPESETTING AND DESIGN I hope you enjoy reading this and has presented its Trade for outdoor brands to showcase a formal announcement in the Photography: issue of Sports Insight! Show, now known as Slide, for winter ranges to the UK trade. coming weeks. CLIQQ PHOTOGRAPHY www.cliqq.co.uk NIKOLOZ Twitter: @CliQQphoto Dunlop launches new clothing range BASILASHVILI Accounts: SUE CARR Dunlop have launched a new range will include t-shirts, shorts, Dunlop. It’s a brand with so much clothing range which will soon jackets and track pants, available to history that is recognized all over Tel: 01206 505903 become a familiar sight on the purchase through specialist tennis the world. I am proud to be playing global tennis circuit. retailers. with Dunlop apparel and working Published by Maze Media (2000) The new Dunlop Performance Anderson will be joined in towards great things for the future Limited, 21-23 Phoenix Court, and Club ranges will be available wearing the clothing by Top 30 of tennis.” Hawkins Rd, Colchester, Essex globally and endorsed by several men’s player Nikoloz Basilashvili, Masahiro Asahino, Head of CO2 8JY Team Dunlop players, including the newest member of Team Dunlop. Tennis Division for SRI, said: All contents © Maze Media (2000) Limited. The views expressed in Kevin Anderson who has signed a The Georgian number one, who “Dunlop is once again becoming this magazine are not necessarily new clothing deal in addition to his reached a career high ranking of synonymous with elite-level tennis those of the publisher. Every effort existing equipment contract. 16 in May last year, has signed a and this new clothing range will be designs themed around the Flying is made to ensure the veracity and integrity of the companies, persons, The male and female clothing has Dunlop apparel contract for 2020 worn by several leading players on D logo and a carefully chosen colour products and services mentioned in been developed in Japan with high- and will wear the new clothing at the the men’s and women’s tours. palette that both stay true to the this publication and details given are believed to be accurate at the quality performance fabrics and Australian Open later this month. “Developed by our leading Dunlop brand. We hope that they time of going to press. However, no takes its design cue from the iconic Nikoloz Basilashvili said: “I’m research and development team prove popular with players and responsibility or liability whatsoever can be accepted for any consequence Dunlop Flying D logo. The initial looking forward to joining Team in Japan, there are some striking coaches of all ages and abilities.” or repercussion of responding to any information or advice given or inferred. No part of this publication may be copied, broadcast, interpreted, or stored, in any form, IN PARTNERSHIP WITH for any purpose, without the written permission of the publisher. The official publication of the Sporting Goods Industry Association Sports Insight has a current ABC certified circulation of 5,281 (audit period July 1, 2016 to June 30, 2017). The Audit Bureau of Circulations (ABC) is an independent audit watchdog that verifies magazines’ circulation figures, providing accurate and comparable data for advertisers. ABC Certification demonstrates a media owner’s integrity, in their willingness to be audited and to conform to industry standards. UK/ROW subscription: £25/£42.50 for one year (10 issues).

@SportsInsightUK UP & RUNNING page_SPORTS INSIGHT 25/10/2019 12:30 Page 1 All the very latest in the NEWS sports industry... BOUTIQUE EXPANSION IN ASICS continues to support innovation THE SPOTLIGHT ASICS has announced the while losing six million kilos AT SWEAT 2020 five growth-stage start- and walking or running over 200 ups selected from around million kilometres. ukactive has revealed the world to be part of the • Racecheck is a community and details for this year’s global ASICS TENKAN-TEN race discovery platform for leading boutique fitness accelerator programme. athletes. It is a one-stop solution event, Sweat, including Applications for the programme to help athletes of all levels find, the announcement increased by over 60 per cent in book and plan races around of headline speakers 2019 and were submitted by start- the world while connecting Richard Earney and ups from 38 countries. participants and facilitating the Emma Barry. The solutions offered by the sharing of event experiences. Richard, the National selected start-ups range from Founded in the UK in 2016, Program Director at sports gamification technology Racecheck is used by over 1,200 Midtown Athletic Club, and personalised nutrition race organisers to help promote OME HEALTH ARE ONE OF THE FIVE BUSINESSES TO BENEFIT FROM THE ASICS will join Les Mills co- coaching to a global community their events to new audiences TENKAN-TEN ACCELERATOR PROGRAMME founder, and Sweat platform designed for endurance and drive entries. favourite, Emma as she sports enthusiasts. They are • MATCHi, a Swedish-based both physically and mentally. We The TENKAN-TEN initiative, facilitates the event on united by the commitment they venture established in 2012, aims want to get more people moving, ASICS´ global corporate February 20. share with ASICS to getting the to simplify life for those who more often, so that they can acceleration programme for sports Sweat will be hosted world moving through innovation play or work with racket sports. experience a ‘sound mind in a and well-being growth stage at a new venue in 2020, in sports and wellbeing. MATCHi provides an online sound body’. The innovations that start-ups, is helping start-ups to the historic Old Truman platform that connects racket the businesses are bringing to the scale their businesses providing Brewery in East London. The 2019 ASICS TENKAN- sports venues and players with sports and well-being industry will them high-performance services, The event, powered by TEN Businesses: each other while managing venue help us to achieve this goal.” mentoring, networking and Technogym, will explore • Fun With Balls is a Munich- bookings, payments and access In 2018 ASICS’ TENKAN-TEN financial support. the opportunities for based venture founded in control. MATCHi is the leader programme supported five start- TENKAN-TEN, Japanese growth and expansion 2016 which combines physical in the racket sports space with ups, all of which have successfully for tipping point, supports the within the boutique sports with interactive gaming over 300,000 players using the completed the programme selected start-ups with 30,000 fitness sector, as well as technologies. It creates new platform across the Nordics. while reaching their funding EUR and unparalleled access to the lessons for the wider platforms which upgrade • OME Health, a UK-based and business goals. Among the ASICS executives, high-profile sector. underused sports courts to business founded in 2016, businesses, CURV LABS Inc and Entrepreneurs in Residence The event also sees immersive experiences to specialises in personalised PYRATES Smart Fabrics have and mentors, as well as an MBA the return of the popular promote an active lifestyle to a nutrition coaching to achieve received additional investment student task force from the masterclasses, with broader audience. specific health outcomes, based from ASICS Ventures Corporation internationally renowned IESE new sessions focused • Waybet ter makes games that on biological testing. OME as well as developed and executed Business School. The programme on branding, creation motivate people to reach Health partners with health collaboration projects with ASICS. connects each business to a of space, consolidating healthy goals. Players who insurers and food companies The 2019 programme has a global retail distribution network, success, campaigns, reach their goal win real money, to offer personalised nutrition duration of four months and has venture capitalists and industry expansion and secondary funded by those who didn’t plans. already started in the ASICS experts, and provides founders offerings. complete their challenge. The Alistair Cameron, CEO ASICS EMEA Innovation Hub in with leadership development and a Craig Sawyer, New-York based company EMEA, said: “I’m very excited to Barcelona. personalised “Sound Mind Sound Technogym commercial has had over 900,000 players be working with businesses who For more information on the Body” development plan to support marketing manager, from all over the world who share our belief in the power of programme, visit https://tenkan- both their physical and mental said: “We see exciting have collectively won $78M movement to help us feel better, ten.com/ wellbeing. opportunities for the boutique sector to continue its growth and Sweat is always an PrimaLoft and adidas mark a new era in collaborative partnership unmissable event with PrimaLoft Inc and adidas Joyce said: “A collective high quality speakers, have committed to taking collaboration between PrimaLoft, thought leadership and their long-standing Parley and adidas is a win for each practical insights.” collaboration to a new brand, as well as the environment. Huw Edwards, level. Moving forward, the We all share the common ukactive CEO, added: two brands will join in the goal of reducing the impact of “This is an exciting time strategic development of high- plastic in our oceans and are for boutique fitness, with performance, sustainability working diligently to develop as many opportunities as conscious products. A key focus comprehensive solutions.” pitfalls before us. in this new era of partnership adidas is a founding member “Sweat 2020 will will be the introduction of of Parley for the Oceans. Since look at the constantly adidas apparel that features 2015, the brand has supported changing wellbeing PrimaLoft insulation made with Parley in its efforts to increase landscape, where Parley Ocean Plastic. awareness and protect the beauty boutiques look at forming Mike Joyce, PrimaLoft PrimaLoft provides expertise in PrimaLoft recently announced and fragility of the oceans. In partnerships, take a President and CEO, said: “adidas advanced material technologies, a strategic partnership with support of these efforts, adidas customer focus and is an innovative, global partner creating innovative products that environmental organization has developed a robust product constantly renew their and we are excited to strengthen elevate both performance and Parley for the Oceans. As the first line of shoes and apparel using offer to develop their our established partnership. responsibility. insulation provider to partner with Parley Ocean Plastic. adidas sustainable business Both of our brands are pioneers Tim Janaway, GM Adidas Parley, PrimaLoft will take plastic will introduce apparel featuring models.” in their fields and important Outdoor, said: “Through Adidas intercepted from remote islands, PrimaLoft insulation made from drivers of innovation in the Outdoor’s collaboration with beaches and coastal communities Parley Ocean Plastic beginning textile industry, especially when world-class brands such as and use it to manufacture high- in 2020. In addition, both adidas it comes to sustainability. We PrimaLoft and Parley, we can performance insulation products. and PrimaLoft have committed strongly believe that together serve the next generation of At ISPO Munich (January 26-29) to the Parley AIR strategy (Avoid, we can push the boundaries consumers with what they and Outdoor Retailer + Snow Intercept, Redesign) to further of material science forward, want and need: innovative and Show (January 29-31), adidas will reduce each company’s plastic while continuing to further sustainable products which introduce the first concept styles footprint and fight together our Relentlessly Responsible perform on the mountain and in featuring PrimaLoft insulation against the increasing pollution mission.” the streets.” made from Parley Ocean Plastic. of the oceans.

@SportsInsightUK CARTASPORTS page_SPORTS INSIGHT 31/10/2019 13:27 Page 1 8 NEWS ISPO BRANDNEW 2020 WINNERS SELECTED

OUT OF ABOUT 400 APPLICATIONS THE JURY OF ISPO BRANDNEW 2020 CHOSE EIGHT WINNERS WHO WILL COMPETE FOR THE TITLE OF “OVERALL WINNER” IN A LIVE PITCH DURING ISPO MUNICH. IMAGE CREDIT: MESSE MÜNCHEN/MATTHIAS ROBL

The winners of ISPO Brandnew previous years, journalists and is aimed at active city residents— professional operations like parks keeps the rider up to date on the 2020, the leading start-up other industry experts offered their and uses exclusively natural and training halls as well as on end battery’s state of charge, assists competition of the sports wide-ranging points of view. fibres. The products include the consumers. Designed to function with navigation and alerts the rider industry, have been selected. The “Overall Winner” 2020 has company’s very own LAPALUE on all trampolines, the boards and about necessary maintenance work An independent jury of experts not been chosen yet. On Sunday, creation, a padded, two-layer skis offer plenty of flexibility, minus with the help of remote diagnosis. evaluated the entries in eight January 26, the eight winners fabric made of silk and wool. The the sharp edges of normal skis. The categories, drew up an initial list of will make their pitches for the top jackets and coats should look good, company also has special training Winner Offshore: 50 selected brands and then picked overall award starting at 4.30pm at be wide enough to accommodate bindings which users can wear with EXOlung out one winner in each category the ISPO Brandnew Village in hall a number of layers worn beneath shoes or barefoot. Austria, 2018, from this list. The victors won over B4 during ISPO Munich. Directly them and provide protection from www.exolung.com the jury with their sustainable, following the award ceremony will the wind and weather during bike Winner Body&Mind: The mission of the startup EXOlung customizable concepts and take place, which then turns into rides. The aim is to meld function, Enda is to change shallow water diving products that have a huge fun the Networking Night, including all design and sustainability. As part Kenya, 2018, for recreational and utility purposes factor. winners, selected brands, former of the company’s sustainability www.endasportswear.com and to create new channels into For the award-winning start- award winners and industry philosophy, mvdham strives to After producing a multitude of the underwater world. The light ups, ISPO Brandnew creates a experts. use as many local producers and fast runners, Kenya has come up and compact diving device uses the powerful springboard into the General information about ISPO suppliers as possible. with its first running shoe, the diver’s leg movements to transport modern sporting goods business Brandnew and details about the Enda Lapatet. The training shoe air up to five meters below the with its customer-focused exhibited products in the ISPO Winner Matchtime: is designed to take on the giants water’s surface. Divers can remain mission. All winners and selected Brandnew Village at ISPO Munich SensuSport of the industry—and is beaming underwater for as long as they want. brands will present their solutions 2020 can be found online. Germany, 2017, with self-confidence: Enda plans The addition to the typical set of at ISPO Munich (January 26–29, Here is an overview of the ISPO www.sensusport.com to present the lightest, most mask, snorkel and fins is designed 2020) in the Brandnew Village in Brandnew “Winners” who have World-class athletes are known not comfortable and most affordable to be uncomplicated, robust and Hall B4. already been determined: simply for exceptional technique shoe in its class. Designed in affordable. Little maintenance or As a way of addressing the and their specially trained bodies. cooperation with Kenyan athletes, care is required, and no tanks must changing demands of the sports Winner Outdoor They also have a feel for the right the Lapatet provides support to be loaded or refilled. business, eight new categories that Adventure: KEEGO form of movement. This is exactly the natural mid-foot motion—the are based closely on market needs Austria, 2018, www.keego.at what SensuGlasses are designed to typical Kenyan running style. Connected Sports: were created for ISPO Brandnew KEEGO unites the best of two train. Feel, not sight, is really what Enda Running also plans to be an Awayco 2020. worlds: the mouldability and the golf is all about. The idea: As the economic-development factor. This United States, 2018, David Badalec, the head of lightness of a plastic bottle with player swings the club, the lenses is why the shoes are produced only www.awayco.com ISPO Brandnew, said: “In times the hygiene and durability of a of SensuGlasses turn black. The in Kenya. Awayco is determined to bring when consumers are increasingly metal container. The multi-layer idea is for the golfer to concentrate new energy to the rental business searching for solutions that KEEGO bottle has inner surface completely on the response of the Winner Future Mobility: for high-quality bicycles, winter facilitate a sense of the body, made of titan that protects water club and learn to feel the ball and COWBOY sports equipment and surfing attentiveness and sustainability from plastic particles, prevents motion of the swing. Belgium, 2018, gear, to sustainably fight waste in the best-possible way, we have the formation of mold and fights www.cowboy.com and overconsumption—and recognized startups that will corrosion. The polymer exterior Winner Slopes&Parks: With its 2019 model, Cowboy sets to lure more customers into bring new energy into the sports provides elasticity and grip. The Switch Boards out to take the next step towards sporting goods stores. The app is business and satisfy customer dirt-repelling titan surface makes Poland, 2017, creating a connected bicycle. The designed to help users find more needs.” cleanup a breeze and increases the www.switch-boards.com purpose of the logically designed than 20,000 high-quality brand The eight winners cover the bottle’s durability in the process. Park skis, jibbing boards, training e-bike for the city is not just to get products at specialty retailers in broad spectrum of the sporting bindings or trampoline skis—with the rider quickly and comfortably over 150 locations. The booking goods industry, from outdoor and Winner Urban Outdoor: Switch Boards’ equipment, winter from one place to the next. What’s and payment process is done in water sports, digital tools, apps and mvdham, freestylers and halfpipe cracks more, all functions of the bike— advance via the app. The stores mobility to fitness, and team and Germany, 2018, have an opportunity in the summer from theft protection through to the profit from the integration of store winter sports. The jury consisted www.mvdham.com to work on their moves and tricks activation of the integrated lights— websites, platform marketing, local of an interdisciplinary group of Inspired by extreme outdoor on kicker and big airs. The Polish can be controlled and monitored marketing support and intuitive in- industry insiders: Finalists from clothing, the Berlin label mvdham startup focuses primarily on via an app. The smartphone store booking software.

@SportsInsightUK NEWS 9

dryrobe partners with The Wave Slinger Bag announces dryrobe are the official completion of name and changing robe partner for The Wave – a world-first, inland ticker symbol change surfing destination, which has just opened in Bristol. Slinger Bag (OTC: SLBG) With clear synergies - surfing has announced that the a sport that is engrained into Company’s name change dryrobe’s history, where they from Lazex Inc to Slinger started and something they enjoy Bag and the change of ticker every day - the future of surfing symbol to “SLBG” has been itself is very bright, and dryrobe reviewed and processed are excited to continue to be able by the Financial Industry to support that growth, especially opportunity to try the sport due to to give it back! So when dryrobe Regulatory Authority with the sport making its debut at their location. approached us it was one of the (FINRA). the Olympics in 2020. As part of the partnership, easiest decisions I’ve had to make. This follows the September Perhaps the hottest topic in dryrobe will keep The Wave staff “Warm, weather-proof and 16, 2019, Company acquisition surfing right now is the rise of high warm and dry while by providing functionally excellent. The robes of 100 per cent of the tech wavepool technology and special edition dryrobes for surf are a big hit with all of our staff and outstanding shares of Slinger the opportunities this presents instructors and lifeguards - plus are helping to keep them warm Bag Americas Inc., a Delaware to the surfing community. The a range of dryrobes which will be and dry, which is a top priority corporation (“Slinger Bag”). Ballardie also served for many Wave Bristol is the first inland available to buy in the Wave surf especially during the winter Slinger Bag is an innovative years as a Board Director for the surfing venue in the world to use shop. Sharing a common goal to months.” Gideon Bright, dryrobe company led by CEO Mike Tennis Industry Association Wavegarden Cove technology, get more people active outside, Founder and Director, added: “The Ballardie, who brings extensive (TIA) both in the USA and in providing up to 1,000 waves improving their health and Wave is a giant step forward for market knowledge and brand the UK. an hour. This game-changing wellbeing through surfing, dryrobe surfing in the UK and we are stoked leadership experience to the The Slinger Bag has also been technology can produce waves will also be working with The to be a part of it. dryrobe was born company having been involved nominated and shortlisted by to suit everyone, from a beginner Wave on a number of projects from a desire to keep surfing all in the sport all of his life, most the prestigious Sports & Fitness stepping on a board for the first to help promote the benefits year round and so partnering with recently as the CEO of Prince, Industry Association (SFIA) as time, to a pro training for the of connecting with nature and The Wave feels like a perfect fit. By one of the world’s leading one of just five finalists, from Olympics. It has been designed to spending time outdoors. creating an incredible inland space tennis brands. hundreds of entries, in its 2019 ensure there are no problems with Nick Hounsfield, Founder of The to surf at, they’re opening up the He started his tennis Start-Up Challenge, which is overcrowding, noisy machinery or Wave, said: “I first tried a dryrobe sport to a huge number of people business career at Wilson designed to provide a showcase hanging around for a wave. a few years ago when I was cold who otherwise wouldn’t have been in the late 1980s where he and platform for new companies The Wave will open up surfing and battered from doing water able to get outdoors to give it a try. spent 11 years growing and that best represents innovation PRINTWEAR & PROMOTION 1.2_SPORTS INSIGHT 28/11/2019 13:45 Page 1 to people of all ages, backgrounds safety and assisting at the first ever I’m still so stoked from my first surf ultimately leading their and entrepreneurship in the and abilities, including those who English Adaptive Championships there and can’t wait to get back up EMEA Racquet Sport division. sports and fitness industry. might not have previously had the at Watergate Bay. I didn’t want to Bristol!”

www.sports-insight.co.uk INTERSPORT UK page_SPORTS INSIGHT 15/11/2019 09:20 Page 1 NEWS 11 MARU Swimwear extends SEA LIFE Trust partnership JOHN HARRIS MARU Swimwear, a leading support the work the SEA LIFE HIRED AS British performance swimwear Trust have been doing over the FREEMOTION brand, have launched their last year. It’s inspiring to tangibly DIRECTOR hotly anticipated SS20 see how the profits from our collection. Ecotech range have been used OF BUSINESS Including a selection of to clean up ghost fishing nets DEVELOPMENT sustainable swimsuits made from and how that positively impacts eco-friendly fabric using recycled wildlife. With 2020 set to be an plastic bottles found in our oceans, “There is still so much work to exciting year for Freemotion the sustainable swimsuits will form be done to clean up our oceans. We Fitness, as it prepares to part of MARU’s Ecotech swimwear the SEA LIFE Trust to help fund MARU’s Ecotech range have are proud to be able to continue to launch a series of innovative range which first launched in the many projects and campaigns helped fund the removal of ghost donate 100 per cent of our profits new products, John Harris has December 2018, marking the next they run globally to help reduce fishing nets from the south coast from the sales of our Ecotech been appointed as director of phase in MARU’s partnership with ocean plastic. of Cornwall. Furthermore, over the range to the SEA LIFE Trust and business development to help the SEA LIFE Trust - a charity The new Ecotech range is last two years, the SEA LIFE Trust to be part of a community who are accelerate its business growth working globally to protect the inspired by animals that the SEA has been rescuing an average of 80 making changes to care more for at this pivotal time in the world’s oceans and the amazing LIFE Trust directly help and seal pups per season, with some our planet.” company’s evolution. marine life that lives within them. support, including baby seal pups, of the pups being injured through Andy Bool, Head of SEA LIFE John joins Freemotion – one Globally, 8,000,000 tonnes of rescued and released from their entanglement with marine litter, Trust, said: “We’re delighted that of the world’s most pioneering plastic ends up in our oceans each busy Cornish Seal Sanctuary in such as ghost nets. MARU Swimwear is so generously fitness equipment and year and as part of the partnership, Gweek. Daniel Lovat, MARU’s Sports supporting the SEA LIFE Trust technology companies – with MARU donate 100 per cent of their Since the partnership, profits Marketing Director, said: “It’s been and our work to reduce plastic in over 30 years of leadership profits from the Ecotech range to from the sales of swimsuits in incredible to have been able to our oceans for a second year.” experience in non-profit, health club, hospitality, and healthcare management. Vicon teams up with Most recently, John served OLYMPIC CHAMPION as the President and CEO of The Granite YMCA in FLORENT MANAUDOU JOINS Red Bull Diagnostics and Manchester, NH. He also concurrently served as THE ARENA ELITE TEAM the Vice-Chair of the State Training Centre Alliance of YMCAs. arena has entered a John said: “I’m thrilled to partnership with Florent be joining the Freemotion Manaudou through the 2020 team with a company that Olympics in Tokyo. I’ve respected for a long The 28-year-old Frenchman while. I’m looking forward to won 50m freestyle gold at the contributing to Freemotion’s 2012 Olympics in London, growth as we expand our and from 2013-2016 amassed customers’ ability to drive four world and six European their business results while titles swimming freestyle and helping people live more butterfly. productive and fulfilling Manaudou said: “It’s a new lives. I’m very excited by the adventure and it’s great for me. prospect of the innovative I’m really happy to be back racing this year, and I feel stronger products we’re bringing with the support of arena. I wore arena Jammers at Sette Colli to the market in 2020, like (in June 2019) and I was happy with my time. For me, the Carbon our content-driven cardio Technology is without doubt the best on the market and I love the series with 22-inch HD touch Carbon Flex VX, but I am sure that the best is yet to come. I feel very screens and the Fusion CST, confident that arena and their swimwear and equipment will give the highly innovative group me unprecedented support and belief for my Olympic challenge.” training product which unites 2012 proved to be Manaudou’s breakout year as he won the cardio and strength exercises Olympic 50m freestyle title in London as an outsider swimming in in a way that’s never been lane seven. He was the first Frenchman to win an Olympic title in done before.” the event, which he did in the fastest time in history in a textile suit Marcy Spaulding, director (21.34). of sales for North America, It was also the first time siblings had won swimming gold medals Vicon, a world leader in motion and Training Centre, said: “We said: “John brings with him at the Olympics, his sister Laure having won the 400m freestyle capture, has signed a contract have been using a Vicon optical a great deal of experience gold medal at the 2004 Games in Athens. with Red Bull Diagnostics and system for over four years to help which can benefit our team The following year at the World Championships in Barcelona, Training Centre, for its inertial understand and improve athletic as we enter this new and Manaudou made the finals in both the 50m freestyle and butterfly tracking solution. performance. Now, with the exciting phase of growth for without finishing on the podium, but with the French relay team Based in Austria, the Diagnostics addition of Vicon inertial tracking, our company; most notably he took home the 4x100m freestyle relay gold. His rise continued and Training Centre rehabilitates we can obtain precise diagnostic his leadership and team in 2014 as he first won four gold medals at Berlin’s European and trains Red Bull’s world-class metrics relating to asymmetry development skills, industry Championships (50m & 100m freestyle, 50m butterfly, 4x100m athletes across a multitude of and limb loading during training relationships and significant freestyle), and then six medals at Doha’s World Short Course sport disciplines such as athletics, to better manage injury risk and experience in multiple Championships, including three golds and two world records (50m ultrarunning and triathlon. maximize the performance of our markets, including for-profit freestyle, 50m backstroke). As an existing customer using a athletes.” and non-profit organisations.” 2015 brought him more success, including the the 50m freestyle, Vicon optical system to look at the Imogen Moorhouse, CEO of 50m butterfly, and 4x100m freestyle world titles in Kazan, lowering performance of its athletes, Red Vicon, added: “Red Bull Diagnostics his own unofficial textile world record in the 50m freestyle with a Bull has now chosen to invest in and Training Centre look after some time of 21.19. Vicon’s inertial tracking solution of the best athletes in the world After three gold medals at the 2016 European Championships in to help reduce the risk of injury. and when they are competing at London, Manaudou was out-touched at the Rio Olympics for the Red Bull will use a combination of that level, ensuring they stay fit and 50m freestyle gold medal by one-hundredth of a second, and added the Blue Trident inertial sensors injury free, is vital. Through Vicon’s a second silver medal with the French 4x100m freestyle relay team. – Vicon’s newest wearable which unique combination of optical and In September of 2016, Manaudou decided to put his swimming provides immediate analysis in the inertial solutions, Red Bull will career on hold to pursue his passion for handball, which he played field or in water – and IMeasureU’s better track, analyse and optimise for the Aix-en-Provence club before announcing his return to IMU Step app to monitor lower their athletes’ performance. We swimming in March 2019. limbs during training to aid return- are proud Red Bull Diagnostics and In his first meet in nearly three years - Rome’s Sette Colli last to-play, reduce reinjury risk and Training Centre have chosen Vicon June - he swam a speedy 21.72 in the 50m freestyle, coming second optimise the performance of their as an integral part of their training behind World Championship silver medallist and fellow arena Elite athletes. programmes and we look forward Team member, Bruno Fratus of Brazil. Christian Maurer-Grubinger to watching their athletes compete PhD, of Red Bull Diagnostics around the world.”

www.sports-insight.co.uk 12 NEWS Le Col selected by Team Bahrain McLaren British clothing brand Le approach to improving athlete the 2020 season. Included in the Col has been selected by performance.” development of this partnership Team Bahrain McLaren as its Ellingworth adds: “In particular, is a data mapping exercise to Technical Kit Partner. Yanto brings unique experience provide the technical insights to The challenger brand, set up by to us. He’s not only spent many enable Le Col to produce race- former GB cyclist Yanto Barker in thousands of hours in the saddle wear featuring fabrics and panel 2011, is now bringing its relentless over a 20-year pro career, but is construction specifically suited to pursuit of performance perfection someone who is also passionate individual stages of Grand Tours. to the WorldTour, working closely about acquiring new knowledge This project builds on the entirely in collaboration with McLaren, and genuinely loves the process of bespoke collection of kit that each a company synonymous with innovation.” rider will receive. technical performance, precision Le Col’s current race collection Yanto Barker said: Our purpose engineering, and above all, racing. has already proven to be the has and will always be, to make Le Col is a key technical partner fastest kit in initial aero testing the best performance kit in to the Team Bahrain McLaren by McLaren but it is Le Col’s the world so that riders can go and will be a major contributor willingness and desire to faster and further. This is the to the team’s processes of collaborate and innovate even perfect time for us to enter the integrated design and continuous further that really stood out to WorldTour; the conventions of improvement. The partnership McLaren. Barker is working cycling kit design are mature and is focused on performance alongside Team Principal Rod they’re ripe to be disrupted. We and uses Le Col founder Yanto Ellingworth and Technical Director have already been working hard Barker’s pro peloton experience in Duncan Bradley to look at how the to develop bespoke kit for some of complementing the team’s ‘rider whole package of a rider, their bike, next year’s toughest stages at the first’ philosophy. kit, position and environment all biggest races. Rod Ellingworth, Team Bahrain lead to success. Le Col’s product “It was obvious this was going McLaren Team Principal, said: development team visit the to work out once we heard Team “We were struck from the outset McLaren Technology Centre every Bahrain McLaren’s ethos and by Le Col’s relentless desire to week and input their extensive ambition for next season. For continuously innovate. The culture knowledge of performance a challenger brand, partnering fit with McLaren was natural and cycling to McLaren’s research and with the most technologically immediate; we scoured the cycling development process. advanced performance brand in landscape with the aim of finding After purchasing its own the world can’t be overstated. We a brand that could deliver the best production factory in 2014, Le will not only develop the pinnacle performing kit in the WorldTour. Col’s prototype and innovation of performance cycling apparel SPORTSWEARWe were PRO blown 1.2_SPORTS away by Le INSIGHT Col’s 16/01/2020process can 11:52 keep Pagepace with1 Team for the team but also ensure this attitude to collaborating with us to Bahrain McLaren’s technical innovative kit trickles down to create the very best performance requirements, seeing a new race- our customers across our entire products and taking a ‘rider first’ collection presented to the team for cycling collection.”

@SportsInsightUK REYDONS page_SPORTS INSIGHT 16/01/2020 11:52 Page 1 GOLA page woman_SPORTS INSIGHT 16/01/2020 12:49 Page 1 NEWS 15

AfterShokz announces GYMPASS EXPANDS INTO IRELAND partnership of running WITH FLAGSHIP OPERATOR GYM PLUS Gympass, leader in corporate legend Meb Keflezighi fitness sales, has expanded into Ireland by choosing AfterShokz is partnering and excited to work with a brand Gym Plus as its first flagship with four-time Olympian and whose values so closely match my operator in the country. winner of the 2009 New York own, and I look forward to helping Gym Plus has eight clubs in City Marathon and 2014 Boston them spread good vibes into 2020 Swords, Rathfarnham, Cork, Marathon, Meb Keflezighi. and beyond.” Clarendon Street, Ashbourne, As an AfterShokz Professional As part of his new role, Meb Ballsbridge, Drogheda and Naas. Athlete, Keflezighi will help share will help spread the AfterShokz Up and running as Gympass the AfterShokz mission with the message far and wide, including partners with immediate effect, world to keep runners inspired, on social media and at in-person the clubs are already welcoming entertained, and safe. event activations. These initiatives employees from Gympass’ Following a litany of major kicked-off with The Running Event corporate partners including product announcements in 2019, in December 2019, where attendees Diageo, Tesco Ireland and footfall across our sites by working pleased to be expanding our including the launch of Aeropex, had an opportunity to win a WeWork. with Gympass and its corporate offering in Ireland in partnership their most lightweight, versatile, personal one-on-one shake-out run Dirk van der Flier, Gym Plus partners.” with Gym Plus. Its reputation and long-lasting headphones to with Meb. AfterShokz also hosted CEO, said: “We are delighted Gym Plus has a reputation for locally is second-to-none and date, and Xtrainerz, the first-ever an intimate conversation with to be partnering with Gympass actively engaging with the corporate having all eight sites signed completely waterproof MP3 bone- Meb at their booth on Thursday, as they share our passion for sector and shares Gympass’ ethos up to our platform has quickly conduction headphones, December 5. reaching out to new members of seeking to encourage inactive and effectively extended our the partnership with Meb comes as Kim Fassetta, CMO of and getting people into the gym, employees. The Gympass model reach and offering to our Irish the brand relocates to their AfterShokz, said: “Meb is truly one many for the first time. provides an ideal platform to corporate partners. Gym new corporate headquarters in of a kind, as an athlete, a running “Our partnership with encourage local workforces to Plus is already geared up for Austin, TX. ambassador, a father, and just a Gympass has been set up to start on their exercise journey. By the corporate sector with a Keflezighi said: “No one has done good human. He personifies our achieve our joint mission of having the chance to use any of the good choice of early morning, more to advance the ways runners company values and has done so defeating inactivity in our Gympass fitness partners’ facilities, lunchtime and early evening can stay entertained and safe than for decades: leading with heart, communities. We are already employees can visit sites near their classes that dovetail nicely with AfterShokz. By creating innovative running with courage, supporting starting to welcome new and home or work giving them a higher the working day. products that allow runners to others, acting with integrity, and previously inactive people to our chance of finding an activity they’ll “They share our ethos of consume audio content while working to change the sport for the clubs showing that this harder- love at a time to suit them. seeking to engage people who are maintaining situational awareness, better. AfterShokz has been to-reach demographic can be Eamon Lloyd, Senior Director - new or returning to fitness and HYPRO 1.2_SPORTS INSIGHT 16/01/2020 11:51 Page 1 they’ve brought so many people a Meb fan for years, and we accessed by Gympass. We are Head of Partnerships UK, Ireland align perfectly with our mission into the sport and kept even more couldn’t be happier to welcome confident we will see increased & Netherlands, said: “We are really to defeat inactivity.” people running safely. I’m honoured him to the family.”

www.sports-insight.co.uk 16 NEWS

Zwift launches biggest ever WAHOO PARTNER WITH ALÉ BTC LJUBLJANA multi-stage event with 2020 Wahoo - the global leader in smart training Tour de Zwift – has announced a new partnership with the Italian Zwift, the fitness platform born UCI Women’s World Tour from gaming, has announced Team, Alé BTC Ljubljana. the schedule for the 2020 Tour Led by the Italian National de Zwift. Road Race Champion, Marta The popular stage event returns Bastianelli, riders will use for a second year with the addition ELEMNT BOLT GPS computers of new group running events as and TICKR heart rate monitors well as riding and pro-am racing. for the 2020 season. The Tour de Zwift is an inclusive Alé BTC Ljubljana is an Italian stage event that allows Zwifters of UCI Women’s World Tour Team all abilities to experience seven of that recently secured a Women’s Zwift’s worlds and the variety of WorldTeam licence - the highest roads and trails on offer. Complete level of a new two-tier team computer, the ELEMNT BOLT, assured that we have some of the all the stages, to unlock the system introduced by the UCI designed for optimal performance most innovative tech available exclusive 2020 Tour de Zwift kit. for 2020. Formerly known as Alé and engineered for simplicity. that is both simple to use and For the first time this year, Eric Min, Zwift CEO and Cipollini, the new team is led This will be accompanied by the reliable.” runners will also experience a co-founder, said: “We are really by former World and European TICKR heart rate monitor to Mike Saturnia, Wahoo’s CEO, taste of the Tour de Zwift. Run stepping up the Tour de Zwift this Road Race Champion Marta ensure the data behind their race added: “Having partnered with stages will take place in each year. It’s a great reflection of the Bastianelli. Marta will be joined winning efforts can be collected a number of the world’s best world and will showcase the most efforts we’ve made in running, and by former Spanish Road Race and analysed to improve riders’ professional cycling teams, iconic routes. Runners will need to I can’t wait to get started. For those Champion Mavi Garcia, former performance. Wahoo are well known for complete a group run in each world returning on the bike from last World Road Race Champion Marta Bastianelli said: “As helping to push the boundaries to finish the tour. Group runs will year, we have two new Worlds and Tatiana Guderzo, and a number the margin between winning of what’s achievable at the be structured so runners can run at a number of new Watopia routes to of other rising stars within the and losing within the Women’s highest level of both women’s their own pace or go for the gold. try. I will have my work cut out this peloton. World Tour becomes increasingly and men’s sport. We are proud The majority, however, will be year with both run and bike stages, Alé BTC Ljubljana’s riders small, cutting-edge technology to continue this by providing able to take advantage of settling but I’m glad that runners will be will have access to a selection of now plays an important role in Alé BTC Ljubljana with the into their pace and experience able to experience this fantastic products from Wahoo’s market- achieving success. Having access best GPS bike computers and the motivational benefits of group annual event.” leading connected cycling to Wahoo’s established ELEMNT heart rate monitors available, as running on Zwift. Runners who More information, including ecosystem. The team will race BOLT GPS computers and TICKR they continue their journey and complete all seven stages will details of how to take part in each and train with the world’s first heart monitors means the riders step-up to a new challenge in ODLO 1.2_SPORTSunlock a unique INSIGHT Tour de10/09/2019 Zwift 09:58stage, Page can 1 be found at https://www. fully aerodynamic GPS bike can focus solely on racing, resting 2020.” run kit. zwift.com/eu/tdzrun

@SportsInsightUK INTERVIEW 17

Can you tell us the history friendly products and comfort of the company? and performance over price. Our distribution partners see Our top priority is to make Pulsar as a trustworthy and fair AT THE FOREFRONT garments last as long as possible. company, supporting them to solve everyday challenges by working in What do you feel has been the close co-operation with each other. company's greatest success? Motivated by success and OF INNOVATION Apart from winning multinational the belief that we are making a contracts the greatest success is difference to both the market and entrusting our people who work working conditions for thousands Stuart Jukes, managing director of Pulsar, the as a team and are the backbone of people every day. We continue to high performance apparel brand, talks to Mark of our business. Without them push the boundaries of innovation we wouldn’t have a business. with our certified, technologically Hayhurst about the company and their base layer advanced products. With the To what do you attribute company trading since 1979 the and sport and leisure offering your success? core values of business such as It’s simple, work hard, partnership, reliability and mutual passion and promote respect, continue to be passed down quality over quantity. from generation to generation. What advice would you How is your company offer to retailers? developing and growing? A great display of product is We are seeing rapid expansion in always good with well informed all areas of our business across packaging but most importantly multiple market sectors. We have have the stock available in all found an appetite for high quality, sizes. It’s amazing how many durable, value for money garments times I’ve been to a store and and are seeing a movement towards ready to buy, only to find out my more sustainable garments and size is not available. That just processes. We are now in the drives people to online shopping. process of trying to become carbon neutral as a business from using What services and support renewable energy to power the do you offer retailers who company through to planting stock your product? trees to offset transport costs. We have a couple of great retail Recycled and fair trade materials display units, posters, floor and components is our main mats and much much more. focus for 2020 and beyond. We have a team of people who are available to talk through Have there been any and show the benefits of our recent developments products over and above others. that have changed your company’s profile? What trends do you We have received a number of predict will be popular product awards and accolades in the coming year? throughout the year from industry, I’m pretty sure the trend is but probably the biggest change going to continue to be moving to our company’s profile has been towards environmentally friendly the awarding of manufacture of and sustainable products. protective clothing for Heathrow Airport and their expansion plan How important is for a third runway. We will be social media to you? responsible for the kitting out of It’s becoming increasingly 20,000 plus people working around important to us and we are now the clock in all types of weather, looking at clever ways to entice including the PULSAR Blizzard people to follow us, including Thermal Base Layers in white giveaways. We do, however, not with purple contrast stitching to components and consideration What can we expect from your supporting the fishing industry, as want to bombard people with match their core brand colours. of the environmental impact a company in the next 12 months? they get paid for the plastic, as well useless information. Our message product could have depending We have a very busy 2020 as helping to clear our oceans of has to be clear and concise. What inspires you to create on where in the world they are development programme and plastic debris at the same time, it’s a new products, how do you manufactured. Our product without giving too much away, we win-win as far as we are concerned. How can a new customer develop them and bring development is driven by both the are focussing on bringing to market open an account? them to the market? markets needs and our ambition to a range of clothing which has a fibre How has the market changed It’s really simple, all they have to We want to be at the forefront create new exciting, comfortable, blend made from plastic taken out in the last five years? do is go to our website of innovation and our products sustainable garments that out of the ocean by fisherman, which is Markets are changing all the time (www.pulsaruk.com) and fill out are developed carefully, taking perform everything else on the collected in their nets at the same but in the past five years we have the form “Become a reseller”. It our time to select fabrics and market, at that time in their class. time as the fish. This way we are seen more of a push towards eco- takes less than ten minutes.

“We have found an appetite for high quality, durable, value for money garments and are seeing a movement towards more sustainable garments and processes”

www.sports-insight.co.uk BODY ARMOUR page_SPORTS INSIGHT 03/12/2019 11:41 Page 1

BODY ARMOUR NEW ZEALAND’S biggest selling headgear throughout the World!

The Ventilator available exclusively NOW!

For the full range go to bodyarmournz.co.uk

North/Scotland/Ireland: Fraser Patterson 07894 964194 [email protected] South/South West Wales: James Lawrence 07712 345335 [email protected]

UK BASED STOCK SERVICE AVAILABLE NEWS 19 ANOTHER GREAT YEAR FOR STAG Sara Chandler, Director STAG Buying Group, talks to Mark Hayhurst about the STAG Winter Buying Show, which was held at the Cotswolds Water Park Hotel, near Cirencester

What changes were there for Myagi provided multiple seminar years of Brexit and indecision what the STAG Winter Show? sessions and presentations for the does it achieve to speculate. We have been running the STAG STAG members and suppliers. shows for many years now, after What were your much hard work and fine tuning we What changes have there highlights of the show? have found a formula that works been for STAG Buying Group As above, the positivity exuding very well. Therefore, for the 2019 over the last year? from retailers and brands. Excellent World Cricket will generate sales we are seeing a departure from show there were few changes made The biggest change has been the forward order deals as well as for the sports market. mega stores, where you shop from 2018. retirement (or long sabbatical in immediate clearance packages. everything under one roof. We Ricky’s words) of joint MD Ricky New brands Pulseroll, Ecco, What will 2020 hold are all going local and specialities How many brands Chandler in September 2019. Safejawz, Body Armour NZ, Arena for the industry? which has also been driven by the attended the show? Ward is now once again the sole and Comfyballs certainly created Every new year sees challenges and abundance of retailers online. We We had just under 60 brands attend owner and MD of the Buying a buzz and new business for the opportunities for every industry, champion this move to shopping the STAG show. Group. We were very sad to see independent retailers. but with ours we will always have independent, whether bricks and Ricky leave the business but it the advantage that people want to mortar or digital. Therefore, to What was the attendance like? was a well thought out and What do you think will play sports, socialise while getting provide this individual service We were delighted to welcome consulted decision between Ricky be the trends for 2020? fit and manage their wellbeing the retailer does need to be 120 individual buyers/businesses and Ward who remain the greatest Trends to continue will be the through physical activity. Brands, more specialist, which has been to the show. of friends. running market, races and retailers and ourselves must stay happening for some years. triathlon which all rely on our engaged and enthusiastic to drive Were there any presentations? What were the concerns of excellent specialist retailers, a business forward. Are you already looking STAG has recently joined forces brands and retailers at the level of customer service that the ahead to next year’s show with Myagi, the digital platform show with Brexit in the offing? customers just will not receive Do you believe that there or is it too soon to think to increase collaboration and To be honest it was such a positive from national retailers. Fitness will be more specialty stores about that? TENOLA support1.2_SPORTS between INSIGHT brands 21/01/2020and the 09:08show Page for the 1 majority of brands in terms of lifestyle as well as than general sports stores in We are always looking ahead independent retailers, in their and retailers that there was little sports, and more technical and the future? and in discussion on 2020 dates pursuit of driving product sell- discussion on Brexit. Similar to environmentally aware product. The nature of business is always as we speak, we will keep you through and customer experience. the rest of the country, after three Olympics, Euro 2020 and T20 evolving. Across retail as a whole informed.

Tenola is a company engaged in the design, development and manufacturing of high performance triathlon wear and associated clothing for the multi-sport athlete.

[email protected] | 01778 487676 | www.tenola.com

Tenola Ltd., Eventus Business Centre, Sunderland Road, Northfields Industrial Estate, Market Deeping, Lincolnshire, PE6 8FD

www.sports-insight.co.uk 20

sportsThe place to source all yourhub products and services

www.sports-insight.co.uk Sports Insight @SportsInsightUK @SportsInsightHub

Flavour Fusion Anti-Microbial Case Sportwear EPOS Gola Active Major 2 Already renowned for its superior fit and Heavy duty ventilated case with carabiner The Major 2 is the running shoe you were protection Shock Doctor have taken the attachment. Provides a secure, clean system looking for. This Gola Active running trainer Top to Toe has spent over 30 years perfecting best selling Gel Max and infused with storage for a single mouthguard and reduces features a high density open cell in-sock an EPOS system built around the specific Flavour Fusion technology. Athletes can now exposure to bacteria. Fits all styles of Shock which provides added rebound and shock needs of clothing, footwear and sporting stay game fresh all season long and enjoy Doctor mouthguard. Provides a great up absorption while running. The one-piece goods retailers. While many EPOS systems awesome flavours every time they play. RRP sell opportunity in conjunction with any knit upper provides additional comfort, link to the web and come with the latest £16.99. Multiple flavours available. Shock Doctor mouthguards sale. RRP £9.99. ensuring stability mile after mile. hardware, only Top to Toe boasts unbeaten Secure, carabiner attachment. reporting, ease of use, customisability and stock entry speeds.

01582 670100 01582 670100 020 3376 5888 01706 212512 [email protected] [email protected] [email protected] [email protected] www.shockdoctor.co.uk www.shockdoctor.co.uk www.toptotoe.com www.gola.co.uk

ODLO Active Spine Personalising Arsenal FC Blade 5 Dual Core With Active Spine, better posture can The Blade 5 Dual Core represents the improve performance! ODLO’s latest outdoor wear Hip Flask pinnacle of dartboard technology and Every Gunners' fan would love this innovation helps athletes to stabilise their Providing customisation services with innovation. Exclusive dual-core technology stylish officially licensed 60z hip posture. This is important because an Brother Embroidery Machines allows achieves lower compression at the outer flask. The stainless steel flask is upright posture increases oxygen intake and you to generate additional income for core, increasing point penetration, whilst emblazoned with an antique badge reduces muscle fatigue, with positive effects your business from clubs and event higher compression at the inner core and comes in a gift box. on performance, recovery and overall health. organisers. The Brother PR1050X and increases resistance below the surface And if it helps athletes, it’s also ideal for PR655 are ideal for adding logos, names for improved durability. everyday wear. and numbers to tops, shorts, jumpers, #ChooseBlade bags and more.

07581741799 0161 235 0344 01656 767042 [email protected] www.brothersewing.co.uk footballsouvenirs.net [email protected] Odlo.com www.winmau.com

@SportsInsightUK 21 sports insight selects Cannondale SuperSlice Pure Speed. A time-trial/triathlon bike that’s savagely fast and brilliantly simple. For racers who want super-bike speed, without all the fuss. www.cannondale.com

Saucony You’ve got to PULSAR Blizzard Gear Club custom Peregrine 10 SmellWell Balaclavas clothing The new Peregrine 10 from Saucony A must for all sports footwear retailers, The innovative PULSAR Blizzard Thermal Custom cycling clothing from Gear Club are is available from February 1. It’s a SmellWell will remove the nasty niffs from Collection includes two different styles of high quality and completely customisable, versatile, grippy, protective trail shoe overworked shoes. These small breathable balaclava – one standard, one mesh eared - ready for you when you need unique with cushioning that’s just right for pouches contain a secret Swedish formula which both provide unrivalled comfort and performance apparel for yourself or your uphill responsiveness and downhill including bamboo charcoal absorbing all warmth to your face and ears whilst you’re sports team. Their custom cycling tops are forgiveness. Weight 301g (Men’s) and moisture, killing the bacteria causing foot out running, cycling, skiing or partaking all custom-made to your exact specifications, 244g (Women’s). Price £110. odour and leaving a pleasant scent. in sports during the long and cold winter and this means that you can perform in the Plus great packaging for easy display. Swedish, months. style you desire – no compromises. Odour Kill, Shoe Fresh, Easy to Post.

0203 3762738 0113 243 1155 01527 962012 01908 366 777 [email protected] [email protected] [email protected] [email protected] www.saucony.co.uk www.charlesbirch.com www.pulsaruk.com www.gearclub.co.uk

Double Gel New CamelBak Down is Up Body Armour The ‘Polar’ Packable Down Jacket, by Mac in Mouthguard Zephyr a Sac, continues it success into 2020. A new Ventilator Headgear d3’s entire mouth guard range are tested and Designed for ultra-long-distance runners, Light PE foam offers superior comfort, modular retail Display Unit has been created proven high quality products that are simply Zephyr is engineered using the latest body cooling and protection. Superior closed cell to accompany the Down range to allow the essential for contact sports like MMA, mapping technology to optimize ventilation foam is ultralight and flexible whilst offering customer to try their size before purchase. Boxing, Rugby, Hockey, GAA, American by detecting the areas which generate the the best protection available - protects Become a stockist today! Football even Netball and Basketball. The most heat. The back panel on the men’s major head impact zones. Innovative aero- Range consists of seven colours in junior and and women’s version differs accordingly. matrix design provides superb comfort and senior - great value with a great RRP. Offering 12l capacity and lightness as well as maximum ventilation, keeping you cool. ultimate ventilation. Stretch lacing for optimal, personalised comfortable fit.

07970766816 0116 234 4611 028 90 790 588 [email protected] [email protected] [email protected] [email protected] [email protected] www.d3tape.com www.camelbak.co.uk www.macinasac.com www.bodyarmour.co.nz

www.sports-insight.co.uk 22 sports insight selects Trek Slash 9.9 29 XO1 AXS Slash 9.9 XO1 AXS pairs their fastest enduro mountain bike with a fully wireless SRAM AXS electronic drive train. A full OCLV Mountain Carbon frame, RockShox Lyrik Ultimate fork, Trek’s RE:aktiv with Thru Shaft shock, fast-rolling carbon 29er wheels and a wireless RockShox Reverb AXS dropper make this the undisputed king of enduro. www.trekbikes.com

Updated Paradigm Hex Forearm Infracycle Merino Finding the right Altra’s (UK) best-selling road shoe, the Paradigm is updated for 2019 - this is Altra’s Sleeves Baselayer tempo Superior elbow protection with 9mm KYMIRA’s all-new, recycled infrared The Hilly Tempo running sock is ideal for a max cushioned long-distance running shoe. Hex Technology. Features hDc Moisture blend comes into its own in the Infracycle run in the park, on pavements or meandering The neutral platform allows the foot to Management that keeps you cool and dry. Merino range. The garments deliver the paths. Whether you are taking on your first run naturally but has a guide rail for foot Breathable and lightweight. Fully machine revolutionary benefits of infrared to the 5k or putting in the training miles ahead of support when you start to tire. The midsole washable and available in a range of colours. wearer, including accelerated recovery, the autumn marathon season. The Tempo Ego material has been made stiffer and Available in S – XXL. thermoregulation and boosted circulation. has a perfect combination of a durable heel additional fresh colourways added. Their Merino garments are also seamless and toe and a soft main body. The Tempo and soft to the touch, ensuring ultimate is available as a great value two pack. comfort. Lightweight comfort.

0161 366 5020 01582 670100 0118 958 5262 0161 366 5020 [email protected] [email protected] [email protected] [email protected] www.altrafootwear.co.uk www.mcdavid.eu www.kymirasport.com www.hillysocks.com

For a run in the sun Saucony Arena Air Winter Warrior Gear up with the latest vests, shorts and Keep your chestnuts toasty with a pair of tees from Ronhill. Featuring lightweight Triumph 17 Speed Goggle Comfyballs Winter Warrior boxers. Whether The new Triumph 17 from Saucony features The Air Speed Mirror Goggles have special mesh fabrics, split shorts, supportive you’re working out or relaxing at home, the their next generation of cushioning, seals engineered with a honeycomb twin layered shorts and breathable Comfyballs Performance series is perfect PWRRUN+ to give you a springy and structure for enhanced adhesion to your t-shirts. Available in a variety of colours for those who want to stay comfortable and responsive underfoot feel. It’s for those face’s shape. Created with mirrored wide and styles to suit all types of runners and stylish all year round. of us who crave the ultimate in protective lenses for expanded lateral vision and running disciplines. cushioning. reduced glare, up your game with this sleek, hydrodynamic design.

0161 366 5020 02033762738 015396 22366 015396 22366 [email protected] [email protected] [email protected] [email protected] www.ronhill.com www.saucony.co.uk www.solosports.co.uk www.comfyballs.co.uk

@SportsInsightUK outdoorFRESH news stories & everything Outdoors!insightoutdoor-insight.co.uk

IMPORTANT TAKING ON THE WINTER SPORTS DESERT ULTRA P32 TRENDS P26

TRICOMI JOINS THE NORTH FACE P25 PACKABLE PERFORMANCE OUTERWEAR FOR LIFE ON THE GO Visit us at ISPO Munich. January 26-29, 2020. Hall A1 Booth 421

in association with

www.outdoor-insight.co.ukwww.sports-insight.co.uk D3 page_SPORTS INSIGHT 25/10/2019 14:12 Page 1 OUTDOOR 25

Helly Hansen innovation honoured with German Design Award OIA Helly Hansen has been the new Odin 3D Air Shell Jacket spots. By using gender-specifically ANNOUNCES honoured with the prestigious to meet the demands of the harsh placed, two-way side ventilation German Design Award in the and unreliable conditions that zippers and open mesh KEYNOTE category of Excellent Product come naturally in the mountains of panels on the back to provide SPEAKER Design for the brand new Odin Norway. The result is a waterproof, maximum airflow around the 3D Air Shell Jacket launching windproof and breathable 2.75L body, users will experience The OIA has announced for Summer 2020. shell jacket for high-output optimum temperature control. their keynote speaker for The German Design Award is activities during light-and-fast Sarah Randall, Product this year’s annual conference one of the most renowned design peak mountain adventures. Manager for Mountain at and AGM. competitions worldwide and By incorporating a new 3D Helly Hansen, said: “We are With a focus on celebrates innovative brands and printed backing, the 2.75L jacket is thrilled to be rewarded with sustainability this year, products that have successfully as light as a 2.5L jacket, but more the German Design Award. It Dr Antje von Dewitz (CEO, competed to prove they are durable and protective than a 3L is an honour to be recognised VAUDE) is the first keynote among the best in the world. jacket of equal weight. The 3D for the passion and dedication speaker to headline the 2020 Developed in partnership backing offers a comfortable, dry Helly Hansen has to driving conference. Antje sits on with the Norwegian volunteer touch when wearing next to skin. innovation with unique the board of the European search and rescue team, Norsk The jacket has been designs that can withstand the Outdoor Group and is Folkehjelp (Norwegian People’s ergonomically designed with focus world’s harshest climates and highly respected within the Aid), Helly Hansen designed on male and female cool and hot conditions.” industry for heading up one of the best-known European outdoor brands and for pioneering sustainability Mountain Hardwear puts Fell Top within her own business. After leaving the business Assessors in gear for winter season for three years to study for her doctorate, Antje Outdoor performance apparel DISTRICT FELL TOP ASSESSORS returned to VAUDE in 2005 and equipment brand Mountain IN MHW EXPOSURE 2 GORE-TEX as a Marketing Manager Hardwear is continuing to PRO JACKET AND ALPINE LIGHT BACKPACK before taking over the ensure a safe winter season management of the company for the Lake District Fell Top from her father, Albrecht Assessors, by equipping the von Dewitz, in 2009 as CEO experienced team of three and continued to build upon with its latest range of clothing the company’s practises for and equipment for the third strong environmental and consecutive year. social responsibility policies. The role of the Fell Top Assessor Antje has a strong Arianna is a vital one, keeping outdoor background in enthusiasts up-to-date on weather environmental protection conditions on a daily basis via the and sustainability which she Tricomi joins Weatherline website, social media has used to help implement and one-to-one conversations a strategy at VAUDE to The North with passing walkers and climbers. have some of the strongest The team also offers winter skills environmental ethics and Face Athlete training courses to provide better season, is the Exposure/2 GORE- day and couldn’t do this without working practices in the knowledge on how to enjoy the TEX Pro Jacket and Pant which Mountain Hardwear’s durable, industry. Themed around hills safely and responsibly all year guarantee maximum waterproof high performance clothing and sustainability, the 2020 Team round. and breathable performance, even equipment, which keeps us safe, conference is the perfect Two times overall Freeride The team of three, who are during the heaviest downpours. warm and protected during the platform for Antje to share World Tour Champion, Arianna mountaineers Zac Poulton, Jon The team will also be carrying often-arduous winter climbs.” her inspirational thoughts Tricomi, is the newest member Bennett and new-recruit Wes their supplies in the Alpine Light Rhys Henderson, from Mountain and views with delegates. of the The North Face Global Hunter, rely on the unparalleled backpack, which has been designed Hardwear UK, added: “The Delegate booking for the Athlete Team. extreme weather performance to meet the exacting needs of environment in which the Fell Top OIA conference is now open. Over the past decade Arianna has of Mountain Hardwear’s no climbers and mountaineers. Assessors work is exactly what our Early bird rates are grown from one of the world’s most compromise range, so they’re fully Long-time Lake District winter range has been designed available until January 20 promising young athletes into a big prepared and equipped to reach the National Park Fell Top Assessor, for. Our partnership is now in its for the annual Conference mountain skier with a reputation summit safely, on a daily basis. Jon Bennett, said: “The winter third year and, as our range of and AGM which is returning to match. Winter weather conditions can months, especially during the apparel and equipment continues to Shrigley Hall, Cheshire, on Well known for her bold and change rapidly on the Lake District school holidays, can attract almost to develop, we can provide the team March 16-17, 2020. courageous style seeking to fells and mountains, such as Scafell as many visitors as during the with new products using the latest Online booking is now combine steep, technical skiing Pike and Helvellyn, and the Fell summer and our job is to give them performance fabrics and design live and can be accessed with freestyle elements, Arianna Top Assessors must be prepared up-to-date, accurate information technology. On behalf of everyone via the event section on the has dominated the Freeride World for any eventuality. Among the to keep every one of them safe in at Mountain Hardwear, we’d like to OIA website where further Tour for last two seasons, taking Mountain Hardwear products the the mountains and on the fells. We wish Zac, Jon and Wes a safe and information and conference first place overall in both 2018 team will be relying on this winter have to climb Helvellyn every single successful winter season.” updates will be available. and 2019. It is this commitment to defying expectations and love of exploring that Arianna hopes to continue into 2020 and beyond. She said: “I’m extremely stoked to join The North Face team and be surrounded by such a strong group of athletes across all sports. I’m looking forward to working on some exciting projects together and helping inspire others to get out and explore.” Arianna joins a strong snowsport contingent on The North Face athlete team, with fellow big mountain skiers Markus Eder and Evelina Nilsson and Freeride World Tour Champions Victor De DR ANTJE VON DEWITZ, CEO La Rue and Marion Haerty also VAUDE, HAS BEEN ANNOUNCED AS KEYNOTE HEADLINE SPEAKER representing the brand.

www.outdoor-insight.co.ukwww.sports-insight.co.uk 26 OUTDOOR INSIGHT The most important winter sports trends ISPO.com reveals the five most important winter sports trends that will conquer the market this winter

More and more consumers Ski wax manufacturer the search team. The young fitting” variant “scan fit App” for want to know if their winter Holmenkol launches the first Swedish brand diPulse focuses on the season. sports equipment is produced bio-certified and 100 per cent intelligent clothing and integrates With their help, three different in a sustainable and ecological biodegradable ski wax on the carbon-based elements for muscle “foot photos” can be uploaded way. Likewise, digital gadgets market. LaSportiva offers exciting stimulation into functional using a smartphone camera, after with intelligent technologies for new developments such as the clothing. What is new is that this which the system calculates the even more safety in the snow touring boat Skorpius CR, whose is done wirelessly and without right ski or cross-country ski boot are in vogue. Furthermore, shell consists of plant-based and electrodes. from the current Fischer range. custom-made skis are gaining in resource-saving Pebax Rnew. Boot Fitting Now Also Available importance. LaSportiva is also breaking new 3. Urban Lifestyle for Kids: From this season on, From intelligent accessories ecological ground in its clothing: Continues to Be the number Nordica offers boot fitting for to revolutionary ecological RePET, a polyester material made one Fashion Trend kids for the first time. The junior material techniques finally down from recycled PET bottles, is being “Combining urban, fashionable model “Speedmachine J 3 Plus” to functional outfits in urban used for the first time. elements in terms of colour, can be adapted to young feet in THE JETFORCE lifestyle design: we have identified In addition to more sustainable material, silhouette and fit with PRO FROM BLACK the same procedure as it has long the top five winter sports trends products, some companies now function is of fundamental DIAMOND COMMANDS been established for adults. for the season: offer repair services. Patagonia is importance in the winter sports A BLUETOOTH ELEMENT Mass Custom-Made Alpine THAT PROMISES FREQUENT UPDATES. • Sustainability: environmental one of the leading brands here. segments,” says Ingo Jost, Director PICTURE CREDIT: BLACK DIAMOND Skis: Original+ developed a protection and repair services Europe at Luhta Sportswear convincing concept of how are in demand like never before 2. Wearables & Accessories: Company. According to Jost, the Finnish Luhta Sportswear skis can be custom-made in • Customizing : even more With Intelligence Towards the “Millennials” in particular Company, is celebrating a large quantities. An online ski individuality for skis and boots Even More Efficiency are increasingly concerned with revival of the 1990s in the “Star configurator assembles the skier is offered - also for kids More and more winter sports “crafted goods”, i.e. functional Collection”. a ski made to his needs. Among • Wearables and accessories: enthusiasts are relying on digital clothing that is both authentic In terms of material other things, biometric data intelligence is leading to more companions with sophisticated and stylish. In this area, Jost technologies, the Swiss brand is requested. Optionally, the efficiency technologies for even greater safety sees “a growing importance that KJUS will be relying on their specifications of the preferred • Urban lifestyle continues to be and training efficiency. The young gives fresh impulses to the sports electronic Hydro-Bot membrane ski boot can be entered. After the number one fashion trend entrepreneurs of the Hamburg department and can also open up from 2020 onwards. the configuration process, the • Helmets, protectors and Co.: company Bluebird Mountain have new target groups.” computer determines the data new safety gadgets produced their drone “PowderBee”. The Norwegian label Bergans 4. Customizing: Boots and for an individually manufactured Find out about the winter sports The “PowderBee” drone, which offers a really colourful range, Skis Even More Individual ski. After the optical adjustment trends for the season 2020/21 at weighs only 600 g, can support the while their compatriots from Bootfitting is not new, but it is of the ski design, orders can be ISPO Munich from January 26 search for buried victims from the Helly Hansen mainly focus on the being refined more and more. placed online. to 29. air in an emergency by transmitting classics red, white and blue. The Adaptation pioneer Fischer Sports optical and acoustic signals to brand Icepeak, which belongs to comes up with the “mobile boot 5. Helmets, Protectors and Co: 1. Sustainability: New Safety Gadgets Environmental Protection Is Security equipment is also in Demand Like Never Before becoming increasingly digital According to McKinsey’s annual thanks to intelligent technologies. industry report “State of Fashion”, The Swedish label POC will young people in particular launch a back protector for kids are becoming increasingly next season that can be tracked enthusiastic about social via GPS. In addition, it triggers an commitment and environmental alarm in the event of an accident. protection. In the Avalanche Airbags Sustainable products are segment, the Jetforce Pro from becoming increasingly important Black Diamond, with its compact for consumers. The US textile avalanche airbag system with a specialists PrimaLoft are Bluetooth element, allows regular revolutionizing the market with updates to be implemented. The a genuine new development from Swedish brand Flaxta helmet 2020: they present PrimaLoft Bio, integrates an NFC ID chip that the first synthetic insulation made KJUS PLACES EMPHASIS ON makes relevant information THEIR ELECTRONIC HYDRO-BOT entirely of recycled, biodegradable PRIMALOFT BIO IS THE FIRST SYNTHETIC ISOLATION THAT COMPLETELY CONSISTS MEMBRANE. PICTURE CREDIT: KJUS available in the event of a collision fibres. OF RECYCLED, BIO DEGRADABLE FIBRES. PICTURE CREDIT: PRIMALOFT and receivable via smartphone.

@Outdoorinsightuk ISPO page_SPORTS INSIGHT 14/11/2019 10:27 Page 1 outdoorwww.sports-insight.co.uk Sports Insight @Outdoorinsightuk hub @SportsInsightHub The place to source all your products and services

Walks the walk A great choice La Sportiva New CamelBak Pivot Applying street-smart aesthetics to the Featuring recycled materials, the Roll Top outdoor activity boot, the ecco Exostrike for rain Futura Woman Pivot is made from 50 per cent repurposed The Westport II is a waterproof and The Futura model belongs to the innovative has what it takes to conquer the countryside materials! A stylish design and versatile breathable women's parka with a fishtail, “No-Edge” generation. The No-edge concept but won’t look out of place strolling through features, it makes a great commuter smart ventilation and an adjustable waist eliminates the traditional “edges” of the urban environments. Stronger-than-steel, backpack. It weighs just 340g yet offers and hem. A great choice for those rainy sole. This allows the foot to come into Dyneema Bonded leather uppers combine space for everything you need including a days. Helly Hansen's stylish fishtail parka closer contact with the rock surface, thus with an exaggerated tongue, partly concealed secure zippered essentials pocket and an is waterproof and breathable with smart enhancing foot sensitivity and allowing a laces and a luxurious leather lining, resulting expandable bottle pocket. ventilation and styling opportunities. And greater, homogenous push on the hold. in a boot that both talks the talk and walks pockets are large enough to store your the walk. essentials.

0116 234 4611 www.eccoshoesuk.com www.hellyhansen.com www.lasportiva.com [email protected] www.camelbak.co.uk

Perfect for small A match for winter AMK Anker PowerPort The British Isles winter weather is no families match for the Women’s Extrem 5000 Mountain Series Solar Lite The Portree 500 is an easy pitch, three- Find supplies quickly with the Easy When you’re out enjoying the great outdoors, Vented Waterproof Jacket. Sleet, blizzards poled tunnel tent that features a side entry Care Organization System in the newly enjoy yet another perk: free limitless and driving rain, it’s a tough barrier for all, door and full stand up height living space. revamped Mountain Series first aid kits power. Simply spread out the solar panels thanks to totally waterproof, three-layer Clear windows allow light to pour into the from Adventure Medical Kits. The durable, or attach to your pack to start repowering GORE-TEX, with reinforced areas to protect spacious porch area, with Vango's lights out water resistant bags include trauma supplies your gadgets. Exclusive to Anker, PowerIQ the jacket from rock and rucksack abrasion. bedroom area ensuring a darkened space for which are of hospital quality and are labelled discovers and replicates your device’s The adjustable hood is designed to fit better sleep in the great outdoors. This tent by injury for easy access. original charging protocol to provide its comfortably over your head with or without is perfect for small families, couples, friends, fastest possible charging speed up to 2.1 a climbing helmet. weekend camps and festivals. amps overall (with enough direct sunlight).

0116 234 4611 www.vango.co.uk www.berghaus.com [email protected] www.anker.com www.adventuremedicalkits.com

@Outdoorinsightuk outdoorwww.sports-insight.co.uk Sports Insight @Outdoorinsightuk hub @SportsInsightHub The place to source all your products and services

New features for Lightweight and Comfort, durability Packable Waterproof LED Lenser P7 comfortable and breathability Wherever The new LED Lenser P7 is 60 per cent The Gemini is a lightweight, and comfortable The Frontier Women's Pant is an all-round, Origin 2, from Mac in a Sac, is the perfect brighter. A new and larger switch gives two-layer, HydroDRY jacket. It boasts mesh high performance Soft Shell pant for active packaway for outdoor adventures. With better grip for easier operation when and taffeta combination lining for active use on technical terrain. Combining 175g upgraded material specifications, this wearing gloves. The recalculated lens, the comfort; grown on, fully adjustable hood and 275g EXOLITE fabric these pants packable waterproof is waterproof to updated cooling system, the latest in LED with a wired peak and roll away feature and a offer comfort, durability and breathability 10,000mm and breathable to 8,000gsm. Built technology and improved ergonomics are double storm flap over centre front zip. Other when moving fast in alpine terrain. An for where life takes you. Become a stockist all features that will impress demanding features include two hand pockets, hook and entirelyre-engineered fit block is combined today! users. loop tabbed inner pocket, adjustable cuffs with essential mountain features such as and drawcord adjustable hem. integrated venting pockets and reinforced kick strips. 028 90 790 588 www.ledlenser-store.co.uk www.sprayway.com www.mountain-equipment.co.uk [email protected] www.macinasac.com

Room for everything Ultimate trekking ODLO Fast & Light Forged in the wild Small and quick to pack, super light and Forged in the wild, the Archeon 25 Women's you need rucksack extremely functional – Odlo’s outdoor embodies the principles of essentialism The Nijmegen is a six litre belt pack The Pinnacle 70:80 is the ultimate trekking performance line FLI (Fast & Light) and environmentalism for hiking. With featuring integrated twin bottles for easy- rucksack for those heading out on longer prepares outdoor enthusiasts for anything a women's specific backsystem, recycled access hydration. Designed with lightweight expeditions; made to be tough and practical the weather throws at them while hitting the fabrics, metal componentry and a hiking in mind, the Nijmegen 6 is named across any excursion. The Pinnacle features trail. Incredibly lightweight, the FLI 2.5L comfortable backsystem combine to produce after the world’s largest walking event, the Vango's innovative A1 back system meaning Jacket is the perfect packable companion for a pack built for life in the outdoors ‘Nijmegen March’ in Holland. The 6 litre it is completely adjustable with one hand outdoor adventures. capacity means there’s room for everything while on your back; perfect for variable loads you need during a day’s walking, including and terrain. integrated twin bottles.

07581741799 www.lowealpine.com www.vango.co.uk [email protected] www.ospreyeurope.com Odlo.com

www.outdoor-insight.co.ukwww.sports-insight.co.uk@SportsInsightUK 30 OUTDOOR EQUIP SPONSOR THEIR FIRST OUTWARD BOUND TRUST RESIDENTIAL Year 5 and 6 year pupils from experiential learning activities by Philippa was greatly impressed Harris Primary School, in Outward Bound instructors. with her group when after a very Preston, embraced wilderness The pupils were intentionally long tough uphill hike through adventure during a week-long mixed up into groups of 11 or 12 to the mountains they reached the residential programme at promote teamwork, independence top of Gowbarrow Fell. She said: Outward Bound Ullswater and listening skills. One “It was a perfect sunny day but in the Lake District National particularly challenging day saw there were some tears but also Park. the pupils putting their teamwork plenty of smiles from my group. This was the first residential skills into action as they rowed and But all shared a massive sense of activity of the new two-year canoed together across Ullswater in achievement at reaching the top.” educational partnership between the choppy water at force 4 winds. All activities embedded the Equip Outdoor Technologies UK, During the residential week course vision: to recognise the owners of the Rab and Lowe Alpine Amber and Philippa took part value of working well together in brands and the outdoor educational in all the wilderness challenges a team. charity, The Outward Bound Trust. whilst encouraging and mentoring Debbie Read, Equip Corporate A total of 59 pupils, along with their groups. For Amber her magic Social Responsibility Manager, six Harris Primary teachers and moment was “when we went gorge explains: “A partnership like two Equip Employee Ambassadors, scrambling and seeing the kids this is a great chance to remind a future generation to enjoy the our employee ambassadors is an Philippa Hill and Amber Brown, work together to progress up the our employees why we work in outdoors and bringing that energy experience we can all benefit from were guided through challenging gorge.” the outdoor industry. Inspiring back into the workplace through at Equip.”

Fjallraven partners with the Highland Wildlife Park Fjallraven has entered into to act responsibly towards people to want to find out an exciting new partnership nature, animals and people more about and protect these with the Royal Zoological have been part of Fjallraven’s amazing endangered creatures, Society of Scotland’s three core principles. This ethos including our very own Arctic Highland Wildlife Park. ties in perfectly with the aims Fox. As our partnership Located near Aviemore, in the and objectives of the Highland progresses over the next five Cairngorms National Park, in Wildlife Park, making the two years, we hope to find new Scotland, the Highland Wildlife organisations an obvious fit for ways to involve our Fjallraven Park is home to over 200 animals a link-up. The park is also home customers in this exciting that are both native to Scotland to a family of endangered Arctic link up so that we can all work and from the world’s mountain Foxes and as part of this new together to promote a more and tundra regions, including agreement, Fjallraven will have sustainable future.” Fjallraven’s namesake, the Arctic branding around this area. It will Celia Brady, head of Fox. Both sides have committed also support the park by kitting development, at The Royal to a long-term collaboration, with out full-time keepers in warm and Zoological Society of Scotland, Fjallraven coming onboard with durable Fjallraven clothing. added: “There is an obvious link an initial, five-year agreement Ralph White, managing between Fjallraven’s ethos and that sees the Swedish outdoor director of Fjallraven in the the vital conservation work we brand supporting the park UK and Ireland, said: “We’re do at Highland Wildlife Park. with both significant financial really delighted to announce We’re thrilled to welcome them Isbjörn launches first backing and by helping to share this new partnership with the onboard as a new supporter the park’s work through its own Highland Wildlife Park. As well of our charity and are really communication channels. as helping to support its ongoing looking forward to watching rental business Since it was founded in 1960, conservation and sustainability this partnership unfold over the Premium technical and highly sustainable outdoor children’s wear sustainability and a commitment efforts, we hope to inspire more next five years.” brand, Isbjörn of Sweden, has launched a rental business for its range of clothing for 0 to 16 year olds. The rental business, which will run via the company website www. THE OVERLAND HAS LAUNCHED ITS LATEST COLLECTION isbjornofsweden.com, was officially launched on November 29, 2019 (Black Friday), with the aim of reducing textile waste by reusing garments, The Overland, formerly known Many people who use a bicycle as a but it allows The Overland team to while also making new ranges accessible to more customers, for example as Morvélo Overland, has means for exploring – as opposed to personally oversee every aspect. As families who may only go skiing once a year. launched its latest collection on being an out-and-out cyclist – are such, the ethical approach to design This latest announcement is another step in Isbjörn’s Green Promise to a new, dedicated online store: also likely to be involved in other and manufacture also extends to make the most sustainable outdoor clothing and accessories for the young Overland-Store.com. outdoor pursuits. Trail running, other Overland initiatives, such as adventurers of tomorrow. Encouraging active families to consume less, This latest set of designs climbing, surfing, snowboarding - becoming a member of 1% for the renting individual items will extend the lifecycle of the garment to multiple completes a perennial range of you name it!” Planet, planting a tree for every owners and in turn reduce environmental impact on the planet. versatile clothing ready to take you Oli explains that multi-modal order and uniquely giving ten per Isbjörn was the first outdoor children’s wear brand to become a bluesign on any adventure. Given their ten- design is at the heart of The cent of your first order value to system partner and its products are renowned for their sustainability year history of subverting cycling Overland’s ethos, ensuring that environmental charities if you sign and longevity. Designed to last, using durable yet sustainable materials, culture as Morvélo Bicycle Apparel, each garment is capable of leading up to their weekly newsletter. garments are regularly passed down to younger siblings and friends, with the team’s output as The Overland multiple lives. The Overland is actively seeking features that include grow cuffs to add an extra 3cm to arms and legs for will always show some cycling Operating a small, independent retailers who share this vision and prolonged use. DNA: the technical stretch fabrics and boot-strapped business model passion for an alternative approach Customers can now sign up for a seasonal subscription to rent Isbjörn are well suited to long days on the can be limiting in some respects, to outdoors clothing. shell garments for a monthly fee, before returning for reconditioning for road, trail, and gravel paths. use in the next season. The second time a garment is on rental it will be at The modular layering system a reduced price and the customer will get the opportunity to purchase at a and plentiful well-designed storage discounted price. If returned, products will be sold on to the second-hand solutions also make this clothing market. ideal for touring and commuting. Maria Frykman Forsberg, one of the founders and CEO of Isbjörn, said: Why ditch the Morvélo moniker? “Everything we do in our business has both our consumers and the planet “Well, it was a tough decision,” said as a top priority. Waste is having a devastating effect on our beautiful Morvélo and The Overland co- planet and we are doing our best to limit environmental impact. founder Oli Pepper. “The Overland “Events such as Black Friday only exacerbate mass consumption and the was originally created for gravel/ waste problem. This is the main reason we launched our rental business in adventure riding and bikepacking, that week in particular – we want parents to consume less not more. Our where we felt traditional road and excellent customer service team are looking forward to welcoming new mountain bike clothing didn’t and existing customers to our online rental shop and they’ll be with them quite fit. But, as I see it, this side every step of the way during their rental experience – after all sharing is of cycling is a broader church that caring!” embraces the wider outdoors and Isbjörn’s rental business will be initially launched as a pilot in Sweden, adventure sport world, more than before being rolled out globally. that of traditional cycle sport.

@Outdoorinsightuk PTO page AI_SPORTS INSIGHT 20/01/2020 11:27 Page 1 32 OUTDOOR TAKING ON THE 'HARDEST RACE IN THE WORLD' Tony James speaks to ex-Commando and TV celebrity David McIntosh about the challenges he faced in the Desert Ultra

You’ve got this TV Gladiator reckoned that as I only had five with what seemed to be weeks I didn’t want to trash my different celebrity girlfriend body with unaccustomed pressure every week. He’s an ex- but I knew that if I could clear Commando turned mercenary my mind, keep positive and keep who survived a gun battle focused I would probably be OK.” with pirates, and he crashed a On the first day, McIntosh’s vanload of dead badgers into a 45lb back pack was the heaviest bus-stop. Then he successfully in the race. “I was an amateur. ran what has been called the I just packed it full of food, toughest race in the world including sweets and jars of carrying a backpack full of sweets peanut butter, because I was and jars of peanut butter. determined not to go hungry. You couldn’t make it up, “I really hadn’t a clue about and you don’t have to. David how to run an ultra marathon. McIntosh has done it all and a After the first 20 km, I had darned sight more besides. sweated out all my body fluid, You only need to be in had cramp and there was still McIntosh’s warm and 30km to go. I did wonder if it was entertaining company for a few actually physically possible to seconds to know you’re facing carry on, but I knew I couldn’t someone who hasn’t the slightest quit. Not for myself but for intention of failing at anything the reason I was doing it: to he does. And if it’s reckoned motivate all those people who impossible, so much the better. were feeling low and depressed. “I can’t quit, “he says. “I don’t “The first day was the know what the word means. I’ve toughest. The sun was beating been looking for new challenges down, the sand held me back ever since I was a kid. I just want and I was carrying 45lbs, to keep pushing myself to the limit but I managed to do it.” and if I can motivate people who His efforts didn’t go unnoticed. feel their ambitions are beyond A race commentator remarked: them, that’s a wonderful bonus.” “Unquestionably the most McIntosh comes from energetic man in the race is Wigan, joined the Royal Marine David McIntosh. The course Commandos at 16 and served has been hard on him but in numerous trouble-spots nothing was getting between including Northern Ireland, him and the finishing line. Somalia and Afghanistan. he caused a stir on and off the set But none of it was apparently freezing at night, when runners “He is a great character and Leaving after seven years, with rugged good looks, complex producing the required have to navigate the darkness by his positivity in the face of this McIntosh encountered a situation love-life and bad-boy image. adrenaline rush which came the light of head torches. They massive challenge has been lifting which to a large extent has “Gladiators was a piece of cake,” when McIntosh was pushing are responsible for carrying people throughout the race.” influenced his life and ambitions McIntosh says now. “Most of himself to the limit. He needed everything they are likely to need, His feat of coming 18th out ever since. “I had reached a the other guys were sportsmen something more and he finally including food, water and safety of 30 finishers was generally pinnacle of physical and mental and although extremely strong found it in an ultra marathon. equipment and can only call for regarded as phenomenal for a fitness in the Marines and when and fit, didn’t quite know how “I had done long-distance help in the most dire of situations. first-time ultra runner. McIntosh I left I felt I had a great deal to cope with someone from running in the marines when I was This, decided McIntosh, would said: “To be honest, I was happy of potential but no outlet. a military background who in my early twenties but since then be his introduction to the world to finish anywhere. Once over “This is a common situation gave them a hard time.” had concentrated on bodybuilding of ultra marathons. “My plan was the line I couldn’t move my legs, when you leave the military: what Soon afterwards, he found and weight-lifting and hadn’t done to spend five months preparing fell down and was taken off in a to do with the skills and qualities himself in the Big Brother any serious running for years. I for the race, but due to other wheelchair vowing that I would you have achieved. So many house, albeit the first to be had heard about ultra marathons commitments it turned out that never race anywhere ever again.” servicemen have this feeling of evicted, the celebrity dating and when I Googled ‘the hardest in the end I only had five weeks! But not for long. Currently anticlimax and I was determined show Famously Single and the race in the world’ the Desert “I knew that my body would involved in an online training and not to get into that state. Ancient-Rome reality TV series Ultra 250km kept coming up so I physically be nowhere near ready to fitness project featuring leading “Now I hope that what I do - Bromans, monitoring contestants reckoned that was the one to go for.” do the race but my mind was in the international coaches, McIntosh going out and pushing myself to during physical challenges, His friends thought he was mad. right place and I knew that I would is already planning more ultra the limit - will encourage more ex- but couldn’t entirely let go of McIntosh had no long-distance never quit however bad it got. “ marathons for next year. “I fancy a servicemen to do the same. They the action and danger he was running credentials and the Desert McIntosh went to Australia race through the jungle,” he says. have thrived on action and when accustomed to in the Marines. Ultra, a gruelling test for the most to acclimatise to the extreme “I don’t expect people to this ends there’s not really anyone Between TV and modelling experienced of ultra marathon temperatures and train for the attempt the things I have done to give them any proper help.” assignments he was to be found runners, takes no prisoners. race, devising his own regime but I just hope I can inspire In the search for something to working as a security operative Run in the Namibian desert, of hill sprints in the most them to try something new and replace the challenges of military in the world’s trouble-spots and it’s a five-day race split into five hostile conditions he could challenging. A lot of people life, McIntosh became, almost was among ex-Commandos who stages of sand-dunes, dry river find. “I’m training for a 250km have forgotten who they by accident, a show-business escaped after a gun battle with beds and baking scrubland in the ultra marathon and the most actually are and what latent celebrity by landing a role in the pirates, followed by a spell in shadow of the Martian mountains. I was doing was 10km runs. abilities they might have. TV hit show Gladiators. As the security transportation, hence Temperatures reach 55 degrees “Everyone told me the training “I always tell them: ‘How do hard-hitting, unbeatable Tornado, the mishap with the badgers. in the day, plunging to below just didn’t make sense but I you know if you don’t try?’” “After the first 20 km, I had sweated out all my body fluid, had cramp and there was still 30km to ”go

@Outdoorinsightuk FRESH news stories & everything Ride, Swim & Run in the Triathlon World tri-insight.com

INNOVATIVE NEW GREAT PRODUCTS P34 COMMUTER BACKPACK P37

ITU WC QUALIFIER FOR BRIGHTON P35 THE PROFESSIONAL TRIATHLON ORGANISATION HAS ARRIVED

Tri Insight’s official equipment sponsor

www.sports-insight.co.ukwww.tri-insight.com 34 TRI INSIGHT

DANNY AND JENNIFER ABSHIRE

BRINGING NEW AND INNOVATIVE PRODUCTS TO THE MARKET Alistair Crawford, director of Live on the Edge Ltd, talks to Mark Hayhurst about his business and a new running shoe brand they are bringing to the market - Active88

Live on the Edge has an business and that should not be trend and will make people sit up the book, “Natural Running”, a worldwide. Also, the internet overriding ethos - to help underestimated. I had a young and take notice. comprehensive guide book that has and continues to have athletes recover from, and family, but I was working seven Alistair added: “We search for gives you the practical tools and considerable impact, but customer prevent, injury while at the days a week. Sometimes I started products with a point of difference, information to analyse and refine service and experience is still same time improving their at 5.30am - my iPad and phone live which can add something new to your form. fundamental to business. Another performance. beside my bed at night. I have been the end user, that are innovative Danny also co-founded Newton big impact is the realisation of the They are striving to be the known to reply to US emails at and owner managed. Why stick Running Company and launched effect our carbon foot print has, UK’s leading specialist boutique 3am and have conference calls at with the traditional running shoes his new footwear line, Active88 one of our team no longer uses a distributors of high-quality midnight to ensure we are on top of and large brands? We like to work specializing in light-weight, low car to go and see clients they use sports products for the retail our game.” with the innovators that live profile shoes for running and the train or other forms of public sector, encompassing all sports The company has been on an and breathe running, and have a everyday wear. transport instead!” enthusiasts from novice to elite. upward journey since its inception. passion for it.” Alistair said: “Danny has a Alistair puts the success of Live Live on the Edge’s trading Their network has become more Which is why Active88 shoes global following and consumers on the Edge down to finding new name was created in the 1990s global and led them to a better came onto Alistair’s radar. Active are keen to try what’s new and innovative products that retailers and became a Limited Company understanding of how different Imprints was established in 1988 upcoming and we believe the should be selling and building in August 2009. It was set up by retailers work and what products in Boulder, Colarado, by running future of Active88 is big. Danny strong links with both retailers Alistair Crawford while he was are successful in different parts of duo Danny and Jennifer Abshire. remains true to his beliefs and manufacturers. still a student. He said: “I still have the world. Danny is a leading innovator in of natural running, minimal Alistair said: “We build trusted the first cheque book given to me But this learning curve is not the world of running footwear and design and run form education. partnerships and collaborate with by Bank of Scotland. The business always smooth, Alistair said: custom orthotics. As a devoted Consumers are still hungry for everyone who shares our passion was always in the background, “While we have taken some lifelong runner and self-taught the right combination of footwear and is commercially driven . We but the financial crisis in 2008 calculated risks on bringing footwear guru, Danny is an expert and education. While most big feel building relationships with re-kick-started it and I focused on new innovative products into in running form and coaching. companies sway to follow market retailers is key and therefore importing a brand called SLS3. the market not everything has Through his experience he has trends they leave gaps in the work with agents who have over “I had to invest my own money worked, so it’s not always rosy. identified shortcomings in the market that brands like Active 88, 20 plus years experience in the in the business, which was nerve What is key to ensuring that the running footwear market. who are progressive yet true to sports trade that have an evolving racking at the outset. I also had business continues developing is Danny is a passionate lifelong their beliefs, can fill.” approach to market trends. to build a website, order stock, to have trusted retail partners that runner who has worked closely Alistair has seen changes “We would be delighted to talk negotiate my way through customs are open to looking at new ideas, with thousands of athletes, creeping into the market over the to new customers to understand as a novice, engage with customers open to conversations and who from beginners to Olympic elite last five years, from running shoe them and how our products will and retail clients and understand challenge you. We are all learning, runners, helping them improve development to sustainability. He add value to their business. Email: their needs while working a full- and we will never stop, it’s about their running form and technique. added: “ With regards to running [email protected] or time job. having that appetite to challenge Danny and his wife have shoes the trend has gone from a speak to a human; +44 131 344 “It was exceptionally satisfying the norm!” been working with runners and minimalist approach to brands 4730 for head office or speak to: when everything started to come Live on the Edge is always triathletes since 1988 to help them chasing maximum cushioning. Steve Lee, James Lawrence, Fraser together. However, people forget searching for new and innovative achieve fewer injuries and greater Sales continue to grow online Patterson, Alistair Crawford, how hard it is running your own products, something that bucks the performance. He is the author of with more demand of US brands Sophie Warner, or Tony Leonard.”

“We search for products with a point of difference, which can add something new to the end user, that are innovative and owner managed”

@SportsInsightUK TRI INSIGHT 35

BRIGHTON SECURES ITU WORLD CHAMPIONSHIP QUALIFIER IN 2020 Brighton and Hove Triathlon 2020 have secured the ITU World Championship qualifier for the 2021 World Championships in Bermuda, the only qualifier offering a sea swim. Due to unprecedented demand the 2019 event sold out early with entries reaching 1,600 competitors. John Lunt, Race Director, said: “We are honoured to be given the ITU qualifier status in Brighton once again. 2020 will be the fifth year for us, in what is a very important Olympic year. Triathletes Lauren Steadman and John McAvoy “The benefit of the Brighton course for the qualifier competitors is that it offers a 5km loop on a wide, two-lane, closed road. The course is appointed as new Volvo Brand Ambassadors flat and very fast and multiple laps allows easy spectator viewing. We are also the only qualifier with a sea swim and the only event with a Lauren Steadman and John but also to the health and quality competes internationally. Through mass start. What this means for competitors is that they can see who McAvoy have been appointed of our natural world. Her personal his involvement in the sport, John they are racing against from the outset.” as new brand ambassadors concerns are perfectly aligned is keen to inspire others, working Santi Brage, Chair of the BTF South East Region & Chair of Bri for Volvo Car UK, sponsors of with Volvo’s commitment to closely with young offenders within Tri, said: “Increased participation in triathlon is one of the major British Triathlon. sustainability and protecting the prison system to educate and objectives of the South East Region. In a very short space of time Both elite athletes, Lauren and and improving the environment, offer guidance on how to use the Brighton & Hove Triathlon has proved that a main event in this area John demonstrate how sport can emphasised in its recently redeeming power of sport to better has attracted not just experienced triathletes, but also many new help people overcome personal declared intention to become a their own lives. people to the sport. I’m delighted this is in our region and I know we challenges and realise their full climate-neutral business by 2040. He said: “It’s great to be working will continue to work closely with the event team in order to continue potential. Lauren said: “I’m honoured alongside a brand that shares to boost our sport in the area.” Lauren Steadman is one of to be working alongside Volvo my passion for promoting active Verity Miles, Age-Group Coordinator for The British Triathlon Great Britain’s most successful and its partnership with British lifestyles via the power of sport, as Federation, said: “Brighton and Hove Triathlon was awarded a parathletes. Born missing the Triathlon. As a paratriathlete, I well as one that has safety, quality Qualifier event as the organisers submitted a bid detailing strong lower part of her right arm, she compete in natural environments and sustainability at its heart. evidence of the positive race competed at the highest level as a around the world and have seen Sharing the same core values that experience they can provide. swimmer in two Paralympic Games first-hand the importance of embody triathlon is something that We’re pleased to award them an before taking up paratriathlon and preserving our planet’s oceans, leaves me excited to be working ITU Age-Group Qualifier for the winning a silver medal at Rio 2016, lakes and waterways, a cause I am alongside Volvo and inspiring 2021 World Championships. It where the sport made its Games committed to promoting. Sharing others to change their lives for the is great to see an annual event, debut. She is now in training for the this passion with a brand that better.” which features a draft-legal race Tokyo 2020 Paralympic Games. both embraces and respects the Kristian Elvefors, Volvo Car UK and sees hundreds of athletes Lauren is a European and environment is something I’m Managing Director, said: “I warmly enter year-on-year.” World Champion – titles she excited to be part of.” welcome Lauren and John as our Jen Granger, British has won seven and three times John McAvoy is a former newest brand ambassadors; their Triathlon Regional respectively – and, outside sporting career criminal who at one time wonderful sporting achievements Development Manager, added: competition, is well known to faced the prospect of two life in triathlon and their inspiring “The region is delighted to millions through her participation sentences. While serving time in personal stories will resonate host a qualifier for the World in the BBC’s Strictly Come Dancing a top-security prison, he turned to with many people. They will be Championship. This flagship in 2018. Her experience of regularly fitness as a route to turning his life much-valued contributors to our event brings a lot of kudos to the swimming in open water has made around, supported by his prison work supporting British Triathlon, region especially as they are also her keenly aware of the issue of officer, Darren Davis. Having set inspiring people to become focussed on introducing multi- water pollution in oceans, lakes and world records in the gym on the active in their lifestyles and to sport to children.” rivers and the risks it poses, not rowing machine, he was able take spreading urgent messages about just to sportspeople and swimmers, up triathlon on his release and now safeguarding the world around us.” Ribble Weldtite Pro Cycling partners with VeloSkin for 2020 Ribble Weldtite Pro Cycling for success and progression, working with VeloSkin for 2020. during the day-to-day demands of this, we’ve been able to increase has partnered with British VeloSkin will help to maximise the We had a gap in our provision for training and racing, as we strive to our presence in the cycling sector skincare brand VeloSkin, which professional riders’ performance a skincare provider and when continually improve every area of and increase our profile throughout creates performance products in the toughest of conditions VeloSkin approached us, as a performance.” the year. specifically designed to match throughout 2020 as they compete passionate and forward-thinking Chris Bairstow, Founder of “We enjoyed a short spell and tackle the demands placed at UCI continental level across the British company, it felt like a great VeloSkin, added: “VeloSkin has working with a UCI team last on the skin of cyclists. UK, Europe, Africa and Asia. fit. progressed positively throughout season, so it was a natural As the Ribble Weldtite team Tom Timothy, Ribble Weldtite “With the range of VeloSkin 2019, with additional investment progression to explore the continues to develop year on year, Pro Cycling, Team Principal, products on offer it will allow within the company as well as into possibilities for the 2020 season building a sustainable platform said: “We are really pleased to be our team to be more comfortable production and our website. With to become an official supplier and work with an ambitious and professional outfit such as Ribble Weldtite. “With VeloSkin Chamois Cream providing the ultimate saddle comfort, and our full skincare range ensuring the riders are well looked after, we’re excited to see what this season will bring for the Ribble Weldtite team and VeloSkin.” Having been created and tested over a number of years within the pro peloton, everything from the product quality and consistency, to the design of the tin, has been fully considered to ensure VeloSkin delivers ultimate skincare performance for the cyclist. For further information and to view the full range of VeloSkin skincare, visit veloskin.cc

www.sports-insight.co.ukwww.tri-insight.com 36 TRI INSIGHT

An exciting event and a massive prize The Professional Triathletes Organisation is launching a brand new event – The Collins Cup

he Professional triathletes have a meaningful voice arranging the investment, we Alexander, Simon Whitfield, Erin they were stationed while John Triathletes in the way the sport is operated have been working behind the Baker and Lisa Bentley. was a Commander in the US Organisation is a and can contribute to its growth for scenes and over 100 professional An athlete from each team will Navy. Inspired by their recent not-for-profit entity the benefit of the entire triathlon triathletes have become members battle against one another in an experience in short distance Tthat supports the body of community. We are very pleased of the PTO, including all of the top individual race of three, so there triathlon in California, they professional triathletes and seeks to have teamed up with Crankstart 35 men and top 35 women in the will be 12 separate race matches, designed a long distance, around- to showcase the passion, talents, Investments and Michael Moritz, PTO World Rankings. Now that each staggered ten minutes the-island event in Hawaii, determination, struggles and who share our vision in the we have been able to make this apart. Athletes will be awarded by adding a long bicycle leg to achievements of the dedicated potential of the sport and the best announcement, we can invite all points for their team based on existing swimming and running professionals who strive to realise means by which to see it grow licenced professionals to become performances in their respective events. The winner was the highest levels of the sport and and thrive.” PTO Members. There are no costs race match and the team with the to be considered the best all-round inspire all those who participate Under its partnership, the or membership fees involved and most overall points from the 12 athlete. in triathlon, from the seasoned PTO and Crankstart Investments any professional can find out more race matches will claim the spoils Since that fateful day, age grouper to the newbie. share equally in all profits information by e-mailing us at of The Collins Cup and bragging triathletes, male and female, The PTO has partnered with generated by operations. Michael [email protected].” rights as the most dominant have established themselves as Crankstart Investments, an Moritz, Chairman of Crankstart The Collins Cup will bring force in the sport. The team that some of the fittest athletes on the investment vehicle for Michael Investments,said: “The spread together the greatest professional finishes last will receive The planet. From its earliest days, the Moritz, in establishing a platform of the internet, the rise in the triathletes in the world in a team Broke Spoke Trophy. competition has included men and for professional triathletes to number of media outlets thirsty competition to do battle to see Sam Renouf, CEO of the PTO, women racing the same distance, begin to realise their goal of for top-notch sporting content, who dominates the sport. said: “The format of USA v Europe over the same course, on the same athlete self-determination. combined with the latest Modelled after golf’s Ryder v Internationals will add a whole day for equal prize money. This As a result of this partnership, production techniques now make Cup, The Collins Cup is a new level of competition and has always been an important The Collins Cup will be held from it possible to bring to international competition among USA, Europe pure excitement for triathlon. By principle of the Collins’ and the May 29-30, 2020, at the X-bionic audiences the extraordinary and the Internationals. Each team adopting a proven format like the cornerstone of the philosophy sphere, in Samorin, Slovakia, and accomplishments of today’s will consist of 12 professional Ryder Cup with its nationalistic of the Professional Triathletes there will be over $2,000,000 in highest performing athletes – the triathletes, six men and six intensity, and having a point Organisation. prize money for the event. top 40 male and female triathletes women. Eight athletes, four men system that creates drama On the formation of the Collins Rachel Joyce, Co-President of in the world. A major part of the and four women, will earn a place throughout the race, The Collins Cup, John Collins said: “It is quite the PTO, said: “The Collins Cup attraction of the PTO is that, on their respective teams by Cup is designed to be a compelling incredible really. It is hard for us to will be a true celebration of the unlike every other sport, men and way of the PTO World Rankings live TV event that appeals not believe that our endurance event both the history and the future of women compete for equal prize System and the remaining four only to the fans of endurance started in Hawaii in the 1970s, the sport we love so much, and we money and the athletes are co- athletes, two men and two women, sports, but also to the general with only 15 participants, has now look forward to hosting the event owners of the business. This means will be selected by the non-athlete sports enthusiast.” inspired a global spectacle with and engaging the entire triathlon that all participants will share, PTO Board Members with advice The Collins Cup was inspired professional teams from the USA, community.” on an equal footing, in the PTO’s from Team Captains. by and named after Judy and John Europe and the Internationals Charles Adamo, Chairman of collective success – a recipe that The Team Captains for The Collins, who 40 years ago were competing for a trophy named the PTO, added: “The PTO has is a mainstay of the Silicon Valley Collins Cup 2020 are: USA: Mark instrumental in establishing the after us. We are humbled and been working for a number of investment model.” Allen and Karen Smyers; Europe: sport of triathlon by inaugurating want to thank the Professional years to create an environment Tim O’Donnell, Co-President Normann Stadler and Chrissie a long distance event on the Triathletes Organisation for and structure where professional of the PTO, said: “While we were Wellington; Internationals: Craig idyllic shores of Hawaii, where honouring us in this way.”

“The Collins Cup is designed to be a compelling live TV event that appeals not only to the fans of endurance sports, but also to the general sports enthusiast” Sam Renouf, CEO of the PTO

@TriInsight Tri hub www.sports-insight.co.uk Sports Insight @TriInsight @SportsInsightHub The place to source all your products and services

Arena Neoprene Northwave Engineered for Don't take it Jammers Extreme Pro cycling for granted Arena’s Neoprene Jammers are an Made from 100 per cent unidirectional GORE C3 Women GORE WINDSTOPPER Possibly the most important piece of innovative training design for triathletes carbon, the PowerShape Carbon 15 sole Base Layer Shorty+ boasts FORM FIT. equipment come race day is your swim and swimmers. By offering the buoyancy of features the exclusive Powershape system It’s not skin tight, but also not excessively goggles. A piece of equipment so many of a wetsuit, you can train indoors and prep on the arch of the foot that ensures 100 baggy, Form Fit garments provide a sporting us take for granted, yet without them, all yourself for what it will feel like racing in a per cent of rider power is transferred to silhouette without being body hugging. of our preparation and training is wasted. wetsuit. With its lifting effect for the lower the pedals without wasting any energy. Other features include seat insert, water “Aphotic” from HUUB, is their first swim body, you can also use these jammers as a With a stiffness index of 15.0, this is the resistant, extremely breathable, designed goggle that gets darker or lighter through pull buoy. new performance benchmark for road for cool weather, engineered for cycling and Photochromatic technology during the race soles. weighs 100 grams. without you even noticing

www.arenawaterinstinct.com www.northwave.com www.gorewear.com huubdesign.com

Enhance your Polar Vantage Predator Flex TriEye Sport performance V Titan Polarized Goggles Photochromatic Tenola Limited is engaged in the design, The Polar Vantage V Titan is a combination The Predator Flex range of swimming goggles The TriEye Sport photochromatic pack development and manufacture of triathlon of premium materials and the latest offer unrivalled comfort and fit, thanks to the comes with a photochromatic lens that specific sports clothing. They are always precision sports technology of the Polar use of four unique flexpoints for enhanced frame changes colour depending on the sunlight. looking at ways of improving their Vantage V pro multisport watch. The flexibility and a customised fit. The Predator From cat. 0 – clear to cat. 2 – dark. Choose sportswear to enhance the performance of titanium case gives it a premium look and Flex Polarized Goggles come equipped with between the US or UK orientation (mirror their customers and in 2020 they will be feel. It has passed several military standard a polarized lens and there’s no need to worry on the left or right side), black or white frame expanding their range. tests, including extreme temperatures, about fog either, as these lenses are impregnated (light), small or medium size. drop and humidity. with anti-fog tech. The single mirror is ideal for cycling and running.

01778 487676 [email protected] www.polar.com www.zoggs.com www.trieye.com www.tenola.com

www.tri-insight.com 38 INTERVIEW

BEN STOKES POSES FOR A PORTRAIT DURING A PHOTO SHOOT FOR THE ATHLETE PROJECT TACTICAL TRAINING IN THE UK PICTURE CREDIT: GREG COLEMAN / RED BULL CONTENT POOL

@SportsInsightUK INTERVIEW 39 A POSITIVE MINDSET LEADS TO SUCCESS England all-rounder Ben Stokes talks about the mentality needed for World Cup and Ashes success

en Stokes proved England’s in a World Cup obviously knowing star turn at both the Cricket that people are going to be a bit World Cup and the Ashes nervous and almost a bit fragile Blast summer. about what we had to do - that was After the season of his career the biggest mental hurdle we had to the all-rounder, who is currently overcome. Sitting down and talking playing for England against South about it at training the day before Africa, reflected on the mentality as a group for an hour massively that turned him into one of the helped us. It played an enormous world’s best. role in how we played from that game onwards. When you talk to a young player, what would you tell them is the Do you think that momentum most important attribute to carried you to the Ashes? becoming successful? I think getting out of the cricket It’s totally age-dependent. When bubble in terms of being away, you start taking it seriously and try being able to go back home chill to make a career out of it you’ve got out for a week and getting back to to understand it will be amazing normal life. Being able to take the sometimes but also it ebbs and kids to school, cutting the grass, flows. You can go through really all that kind of stuff massively tough times and it’s being able to helped. Going home is a place the Ashes started. We also spoke outside that bubble will get in or a way to battle against when deal with that and trying to stay as where everyone can recharge their about that, we said as a group you and affect me. When I’m batting, things aren’t going for you then level headed as you can. Never get batteries and get themselves up understand that the guys just in the only thing that will affect me no matter how physically fit or too ahead of yourself when things to looking forward to what we had the Test team it’s the start of their is what I have to do at that time. how strong or whatever it is you are going well and don’t get down ahead of us even though it came summer and they’re going to be There’s lots of distractions that want to say you are then if you’re when things aren’t going so well. around quickly. It was a weird excited about that but the Test guys can make their way in. You’ve got doubting yourself mentally then place for the people involved in the appreciated we’d come off the back the fielding team that might be it’s pointless. What mental challenges did you World Cup squad also involved in of the World Cup, seven weeks of trying to wind you up and I just face in the World Cup? the Ashes as well because we had playing and we’re probably in a don’t get into it as, if I do, I’m not How do you handle the Mentally, it was when we got to a some guys that just played Test different place mentally. thinking the right things if I get scrutiny or being a national certain point we knew we had to cricket and that was the start of back into fielders or whatnot. sporting hero? win two games to progress which their summer. We had guys in the How do you stay focused in They’ve done what they wanted It comes with the territory I guess. we handled very well. We sat down World Cup that had seven weeks of pressure situations? to do as they’ve distracted me. So, If you do well at the highest level as a group and all said how we were playing cricket, going through all When I’m batting I like to put I picture myself in a bubble and of whatever you choose to make feeling about it. On the biggest stage sorts of emotions and a week later myself in my bubble and nothing anything else is not getting in. a career out of then you’re going to be spoken about I guess. I’ve Do you have a positive always tried to stay as level as I mindset the whole time? possibly can through everything. In that bubble, I’m going in my If I’m doing well I’ll always try You can go through head looking at the scoreboard to stay emotionally the same “ in terms of where we are in the whereas if I go through a bad trot really tough times and it’s game, what’s the situation in the I’ll try to stay on the same level. being able to deal with that game, how many runs do I need, how many overs are left so I’m How do you handle being in and trying to stay as level thinking all of that. Especially in the public eye? headed as you can one-day cricket if we’re chasing I’m not going to let anything get in ” a total and I’m there at the end, the way of me doing what I want we’ve got a better chance of to do with my spare time. Those winning because I bat in the moments to me are precious and middle order. The more wickets you’ll probably never get those we lose the more chance we’ve got back so I try to do as much as I that the tail has to come in and can especially while the kids are bat, who obviously their job isn’t young and want to hang around to bat so I just tell myself if I’m their parents. here at the end we’ve got a better chance of winning the game. Who’s the best bowler you have faced? What is more important, Ryan Harris - I faced him when he mental or physical ability? was at his best. Mental, definitely. Physically, you can improve by doing things. And the best batsman you’ve Mentally you’ve just got to work bowled to? it out for yourself. You learn from Steve Smith. experience and you figure out a way that works best for you. If you don’t have a good mental routine © RED BULL MEDIA HOUSE

www.sports-insight.co.uk 40 ANALYSIS CHINA’S SPORTING REVOLUTION China has been described as the world’s biggest start up. And sport retail and tech are soaring ahead. Fiona Bugler charts its growth and explores potential opportunities for the West

hina is all about growth and logo, is according to Bloomberg the world to have hosted a summer conglomerates, acquired 100 per US$6.91 billion in big numbers, with a (see bloom.bg/2saApfU) the fastest and winter Olympics). cent of the World Triathlon revenues. Another population of 1.4 billion and growing clothing company in the Corporation/Ironman for $650 opportunity in triathlon has Caccelerated growth. China has been world when it comes to stock More people. million. been spotted by the among the world’s fastest-growing market gains, surging ahead of More Active This wasn’t the first sporting Challenge Family (www. global economies, with real annual Adidas and Nike. The Chinese government has also acquisition by Wanda who have challenge-family.com), who’ve gross domestic product (GDP) As a Communist state, activity is been keen to increase sports also bought Atletico Madrid, a large announced a new event for growth going at a pace described by often driven by central government participation and help to develop a sports marketing firm and in 2017 2020: “China is a very the World Bank as ‘the fastest and six years ago in 2014, Beijing more active population, with the they acquired the Competitor interesting market for us,” sustained expansion by a major came out with the now famous development of sports facilities Group Inc (owners of Rock n roll Challenge Family President economy in history.’ policy document ‘Number 46’, and the commercialisation of marathons). They are now Zibi Szlufcik told According to the website which set in place plans to create sports. According to the Hurun considered to be the largest Endurancebusiness.com. “Our STATISTA the sporting goods the world’s largest sporting Research Institute in 2014, over 90 sporting company in the world. last race, Challenge Anhui, market in China has also witnessed industry by the year 2025 (see bit. percent of Chinese high-net-worth China’s economic growth has reached over one million people continuous growth with an ly/36FGKz9). Since then China has individuals (see bit.ly/2TgT0Cl) created a middle class who are with its live stream, so the additional value of 123 billion yuan invested in European football exercised at least once a week. Just hungry for sport and leisure – and potential is huge. We definitely been created by the sporting goods clubs, its own football super league, like in Europe and the US, triathlon ironically hungry for junk food, think we can take this to an industry in China between 2008 worked on building local fan bases is a tantalising option for this with a growing obesity problem, even higher level with not only TARGET andDRY 2012. 1.2_SPORTS Brands such INSIGHT as stylish 10/09/2019 and 10:00 of course Page secured 1 the 2022 market and in 2015, Dalian Wanda just like in the West. The number of Challenge Anhui, but also the Li-Ning, with its ‘Anything is Winter Olympics, to be held in Group Co., Ltd. (“Wanda”), one of traditional fitness clubs grew by now introduced Challenge Possible’ slogan and swoosh-like Beijing (making it the only city in the leading Chinese private 31.13 per cent in 2018, generating Wuhan.”

@SportsInsightUK ANALYSIS 41

Tech Advances exceedingly high, they admit, but if football club on the platform, with magazine China Briefing points Live streams, smart apps and only five per cent of this audience 1.28 million followers and over six out, ‘As with most investment areas technology play an increasingly use sports apps, JAFA still has over million total ‘likes’ gained within in China, investment opportunities important role in all aspects of the two million citizens to reach. The eight months of launch. On Weibo in sports are plentiful but are sports industry. And here’s another survey received 304 respondents, (a Chinese microblogging website), subject to a large amount of ever- area where China is soaring ahead including 265 Chinese and 32 they say they were the fastest- changing regulations’ (see bit. threatening to topple to the US British people as well as seven growing European football club in ly/2R1YvlA) And back to football, from its top tech spot, with the other nationalities. the 2018/19 season, gaining over interestingly our very own West emergence and growth companies two million new followers, raising Bromwich Albion are the main such as WeChat (which has 1.1 Football Crazy their total to 5.3 million. And all of collaborator with The General billion monthly users and has It’s not just small start-ups who are this means cash for the big clubs, Administration of Sport with a recently launched innovative mini capitalising on China’s passion for Barcleona are reportedly earning plan to build 100 “sport towns” programmes which have sport. The Chinese short-form £671 per post, and Liverpool £398 across China as well as five or six revolutionised e-commerce) video platform Douyin (also known per post. “eco sport towns”. and Huawei. as Tik Tok) is attracting British Football, basketball and winter This growth is of course premier league football clubs Peeping through the sports are all growth areas in China. reflected in sports tech alongside the big European teams Bamboo Curtain According to China Briefing, 300 meaning innovative (Barcelona is top of the popularity There’s no doubt that China has million people pay basketball and start-ups are looking table). In just five months since embraced capitalism, but it’s naïve they point out that China officially East. In an academic launch Liverpool FC racked up 1.1 to think the Communist state and has the largest beginner market in review from the million followers and by focusing its politics will not create some winter sports. With a huge captive University of on light-hearted video content, the barriers for sports businesses from market embracing fitness, health Loughborough club earned a combined 6.5 million the West. As a report in the online and a central government driving created for the likes on their posts while its people to get in shape and put football fans’ App generating more than 81 million China at the top of all the sporting JAFA, an online views. In June 2019, Chelsea league tables, it certainly the right survey was carried football club reported on their time to look East. out with a goal of web news, that since its understanding the launch in November similarities and difference 2018, they had between the Chinese and British become the sports fans in relation to their second-most likes, dislikes, behaviours and followed UK consumption patterns of sports applications. The start-up set about learning what they could, so they could penetrate the Chinese TARGET DRY 1.2_SPORTS INSIGHT 10/09/2019 10:00 Page 1 market. One interesting learning and result was that JAFA now have a target Chinese audience of 455 million. This may be

“The number of traditional TIPS FOR DOING BUSINESS IN CHINA fitness clubs grew by 31.13 per cent • Understand that ‘face’ matters. Chinese people never want to lose face. • Respect our cultural differences – old traditions around colour choice and the lunar in 2018, generating US$6.91 billion calendar will still have an impact. in revenues • Understand that politics and business remain intrinsically linked, and the importance of ” the collective good for all those in business

www.sports-insight.co.uk SPORTS INSIGHT ads_SPORTS INSIGHT 28/11/2019 10:19 Page 1 ANALYSIS 43

BREXIT IT’S FINALLY HERE.... Paul Sherratt, of Solutions for Sport, investigates potential trading issues

last wrote about Brexit in this brands) are based in central 4. Set up a duty deferment effect mean the Prime Minister comfortable importing goods from publication in November 2016. European warehouses and send account especially if you takes the UK out of the EU Europe and both I’m sure would 2016.....that’s over three goods into the UK from there. import regularly without a deal – cliff-edge – if he see that Brexit offers an attractive Iyears ago and we finally have some Under EU free movement of Set up a duty deferment account cannot secure a suitable one. opportunity as UK distributors conclusions. As I write this in early goods this process was seamless. if you want to be able to make For many I am sure that this where previously goods were January, 2020, the gov.uk website While we are in the Transition one payment of customs duties list will look like a daunting shipped in from Europe. Other states: “A Brexit deal has been period this will not change, a month instead of paying for prospect and, perhaps for those distributors may also find that the agreed in principle with the EU. however after 31st December individual shipments. You must businesses that have found chance to pick up new brands to Both the UK and the EU need to 31st, 2020, the government set one up if you plan to use trading increasingly difficult in add to their portfolio may be easier approve and sign the withdrawal advise the following steps to transitional simplified procedures. our industry in recent times, this through 2020. agreement. They will then start ensure that you are able to may be the final nail in the coffin. Yes prices to the retailer and, to negotiate new arrangements. continue to import goods (see 5. Check the rate of tax and But what about the flip side? ultimately, the end consumer, will There would be a transition period https://www.gov.uk/prepare- duty you’ll need to pay What about the businesses based rise, however, convenience, lack to prepare for new rules. The UK import-to-uk-after-brexit) You’ll need to pay customs duties in the UK? The brands that supply of paperwork, easy top-ups and all could still leave with no deal if and VAT on all imports. the UK and are based here. The the other advantages that come the withdrawal agreement is not 1. Make sure that your wholesalers. Should they now into play when purchasing via approved by 31 January 2020, or at business has an EORI number 6. Check what you need to begin formulating post transition wholesalers and local distributors the end of a transition period.” that starts with GB do for the type of goods you plans? will appeal to many sports However, my guess is that by You’ll need an Economic import retailers. the time you are reading this the Operator Registration and Opportunity? Likewise those European brands paperwork has been completed Identification (EORI) number 7. Get help and support First thoughts are that the that might see servicing the UK and we are in that very transition starting with GB to continue Until December 31, 2020, the domestic opportunities for these market as more challenging may / negotiation territory. But what importing goods. UK will be part of a post-Brexit brands may now be fertile hunting be actively seeking local wholesale might that mean to the sporting ‘implementation period’ and the grounds. If it becomes a more or distribution solutions. Quite goods industry? 2. Decide who will make the elements outlined above will not drawn out, challenging and costly a shift from the time that it was import declarations be required. exercise to bring in sporting goods looking like both the wholesale Online You can hire someone to deal from those European central and distribution models may be Importantly on the 1st of February with customs for you, or you can During this time, it will be up to warehouses, can the UK sports under threat due to our highly 2020 nothing will change for online do it yourself. Mr Johnson to secure a trade retailer find suitable alternatives competitive industry. sellers insofar as selling to the EU deal with the EU, which could within our own shores? Brexit still has a long way to goes. This will be the first day of 3. Apply to make importing involve close alignment with the Certainly this is likely to prove go before it plays out, however the Transition – a period of time easier EU – such as the ‘Norway’ model of difficult in certain sports and with for those forward thinkers in during which all of the current You can apply to use ‘transitional Single Market membership except certain brands, however my guess the industry it might be prudent rules stay the same allowing the UK simplified procedures’ to reduce fisheries – or a more streamlined is that there are many areas where to begin planning for 2021 and and the EU to negotiate their future the amount of information trade deal with certain elements of reduced competition from Europe beyond. relationship and that is due to last you need to give at the border. EU policy. At the end of this period, will assist the “local” brands. Change will happen. There will until the 31st of December 2020. You may also be able to use the in theory, the UK will begin its Perhaps most interestingly is be new rules and, whatever the Common Transit Convention new agreement with the EU. The the opportunities that open up for outcome, it does seem that UK- Retail (CTC) to simplify how your Government has also stressed it our sporting goods wholesalers. based sporting goods brands may Many of the brands within the goods pass through customs and will not seek an extension to this We only have two of note, Reydon well be set to benefit. industry (particularly the major when you pay customs duties. period of negotiation, so could in and Cartasport, however both are Enjoy the ride!

“Brexit still has a long way to go before it plays out, however for those forward thinkers in the industry it might be prudent to begin planning for 2021 and beyond”

www.sports-insight.co.uk KYMIRA page_SPORTS INSIGHT 18/11/2019 15:19 Page 1 PARTNER CONTENT 45

A PLACE TO MEET, GREET, LEARN AND CONDUCT GREAT BUSINESS Tony Gardner, Event Director of Printwear & Promotion LIVE!, tells us what to expect from this year’s show Can you tell us the its long-standing tradition of companies showcasing an array feature areas so visitors can pick increased over the past five years history of Printwear & providing a hub for the latest of garment decoration machinery, up both the tools and knowledge which has seen companies that Promotion LIVE!? machinery and equipment, equipment and supplies. they need to get started with their may not have traditionally been Printwear & Promotion garments, suppliers and knowledge. Each year, exhibitors see new garment decoration venture. involved in the market invest in LIVE! is the only exhibition the show as an opportunity to a garment or product decoration dedicated to the UK garment Have there been any springboard their latest products How has the market changed add on. Take a sports organisation decoration industry and has recent developments onto the market so there will in the last five years? or retailer for example. While been providing an annual that have changed the also be a number of UK and One of the most noticeable previously they may have sold meeting place for printwear profile of the show? European exclusive product changes in the market in replica kits or shirts, there’s a professionals – and those There’s a much stronger emphasis launches, which are well worth the last five years is the big huge opportunity to open up a looking to get into the exciting on providing education in visiting the show to see! push for sustainability. With profitable avenue by tapping in world of garment decoration addition to the usual products Whether you’re on a lookout consumers becoming ever more to fanbases who want a variety – for over three decades. and services. Our exhibitors don’t for co-ordinated team kits, eco-conscious, the demand of personalised products such When you run a business see the show as an opportunity tracksuits, sports bags, outerwear for environmentally friendly, as hats, mugs, pens and more. – particularly in a constantly for a ‘quick sell’; it’s viewed more or promotional items such as water responsibly sourced and evolving industry – finding the as a chance to meet with existing bottles, pens, mugs and more, you’ll sustainable garments is on the How can people obtain time to investigate ground- and prospective customers find an impressive array of products rise and growth is expected to tickets to the show? breaking equipment releases, face-to-face, discuss individual ready to have any team logo or continue long into the new decade. Printwear & Promotion LIVE! source new suppliers and keep up requirements with tailored advice graphic emblazoned on them. This is evident in the number of is free to attend and visitors to date with the latest knowledge and ultimately, invest in long- Among the 60 plus garment ‘green’ ranges set to be exhibited can register to attend ahead of can sometimes prove difficult. term business relationships. brands showcasing the latest at the show, including new their visit using our quick and That’s why each year the show We mirrored this emphasis on styles from their 2020 catalogues styles from Écologie by AWDis easy online registration form. attracts thousands of visitors from education in the show itself with is Finden+Hales, Tombo and on stand F10, featuring the new Simply head to the across the UK and further afield, the introduction of a number of Chadwick Teamwear – which will Ambaro Recycled Sports Tee dedicated show website, www. as they are keen to take advantage highly informative and exciting be launching its new five-piece made from recycled polyester, printwearandpromotionlive. of this unique opportunity to feature areas – including two stock cricket range on stand E62 and the new Honestly Made range co.uk, fill in the short form and source new products from leading seminar suites – that provide alongside the company’s new from Regatta on stand D40. you’ll receive a unique barcode brands, get tailored advice from garment decoration professionals signature teamwear range, Edge. Visitors who are keen on granting you access to the UK’s brand representatives and pick and newcomers alike with P&P LIVE! will also feature a increasing their own eco only exhibition dedicated to the up expert information from the vital information and number of exciting and informative credentials will be able to UK garment decoration industry. globally renowned figures – knowledge they need to ensure explore products made from Visitors can also register at the all in a vibrant, dynamic and their venture is a success. recycled plastic bottles, organic show on the day of their visit, interactive environment. cotton, cotton waste, recycled but by registering in advance After celebrating its landmark What can visitors expect to plastic fabric and upcycled yarn, they can skip the queues and 30th anniversary last year, see at this year’s show? to name but a few of the new get straight into the action! the show will launch into a Visitors will be able to explore the materials entering the market. The show is being held new decade in 2020 with an show’s lively exhibition floor, where Additionally, the demand at the NEC Birmingham unmissable event that continues there will be over 140 leading for personalised products has on January 19-21.

www.sports-insight.co.uk 46 UNDER THE COUNTER A sideways look at the world of independent retail Music makes the goods go around

This young bloke came into the “What do you play when stay up with a hundredweight of shop to see if we stocked high nobody’s been through the door gubbins hanging from it.” performance sports drink for an hour and we’re thinking “The latest longitudinal bracing bottles with in-house custom of closing early?” I said, but they should take care of that, squire,” moulding (we don’t) and said didn’t seem to have an answer Trevelyan said. “And research has how quiet it was. to that. shown that music largely featuring “Don’t you think you should have By now, Trevelyan had his brass instruments tends to guide some music in here to liven things flexible ruler out and was writing customers around the store. up a bit?” he asked. “The big sports things on a clipboard.” We do find By this time I felt we had pretty shop in the shopping mall has Post that multiple speakers help to well exhausted the subject of music Malone and Lizzo and Maroon 5 even out the sound source,” he in consumer marketing, so I said I blasting out and the place is said. “Putting in speakers at would give it some thought and jammed full of punters really ceiling height will create a Trevelyan could ring me at the end rocking and buying stuff as though surround-sound quality which of the week there’s no tomorrow. Just a thought will make the music distinct We never heard anything and mate, no offence.” without being dominating, innit? Norman later reported that “He’s right, you know,” my “I’ll think about it,” I said but I integral part of the retail “I could do you a very good deal Trevelyan was helping the police assistant Norman said when the had the sinking feeling that atmosphere, innit?” on half a dozen 50-watt twin- with their inquiries regarding 14 chap had gone. “Most of the time Norman wouldn’t leave it there, “What Trevelyan means is that voice-coil treble-driver dome stand-mounted audiophile the only noise in here is the airlock and sure enough the next day he the key to picking background speakers with a 4.30mm clamping speakers with articulate midbands, in the hot water pipe and you brought in his mate Trevelyan music is what business range which came from that pub and would probably be away from shuffling the final demand bills to who runs a mobile disco from the psychologists call the rule of by the canal that was closed his business for quite a while. decide who might get paid.” back of his dad’s Skoda at incongruous expectations,” down for having dog-fights,” A funny thing happened this Norman said there had been weekends and nearly got an Norman said. “We know all about Trevelyan said. afternoon. A cove came in to look at some stuff on the Daily Mail A-level in media studies. that in this shop,” I said. “I think “The problem is that most of some snooker cues and said: “What financial page claiming that the “Trevelyan did the sound I’ll put the kettle on.” I could see it these showcases would have to go a relief to find a shop where you right tunes could increase small system in the chip shop,” Norman was going to be a long morning. if you want any sort of decent can talk to people and there’s not business sales by up to 20 per cent. said. “Now he’s working on one for “I think what Trevelyan will tell impedance range.” all that background racket going on. It seemed that the right background the tyre depot in Chapel Street.” you is that as a general rule, faster “I can see a snag there,” I said. While I’m here, can you give me a MAKURAmusic 1.2_SPORTS could make INSIGHT customers 14/10/2019 feel 10:07“That’s Page right,” 1 Trevelyan said. music should be played in less “Because when your music brings price for a half-sized snooker younger, happier and more likely to “Music is now a major component busy environments and slower punters into the shop, there will table?” buy more than they had originally of consumer marketing and has music at times of peak activity,” be nothing to buy. Also, I don’t Now that’s what I call music to a intended. the potential to become an Norman said. know how long the ceiling would shopkeeper’s ears, innit?

@SportsInsightUK TAYLORS page_SPORTS INSIGHT 10/09/2019 10:02 Page 1 CHARLES BIRCH page_SPORTS INSIGHT 14/11/2019 10:29 Page 1

National Running Show Join us Stand I70