952.854.3100 [email protected] © Campus Media Group 2015 Sponsorship Opportunities Homecoming at UW-Madison
Why Sponsor? Campus Media Group is proud to be a preferred partner of sponsorship sales for all UW- Homecoming Events in 2016. Connecting to the Badger community is a powerful step, providing value and awareness of your business.
UW-Madison Homecoming strives to bring together thousands of students, staff, faculty, alumni and community members to participate in a variety of activities around the UW campus. Support of University of Wisconsin Homecoming will provide your business access to thousands of students, alumni and community members who are interested in your products/services.
By the numbers... Sponsorship Levels
Social Media reach: We invite you to take advantage of this o Twitter: 2,330 followers exposure at one of our four sponsorship levels: o Facebook: 4,191 o Instagram: 100+ followers 1. Platinum: 1848 Society ($30,000) Email Reach: ~25,000 students 2. Gold: Camp Randall Society ($20,000) Homecoming Web Traffic ~15-20k monthly visitors 3. Silver: Bucky’s Club ($10,000) Date: November 5-12, 2016 Wisconsin vs. Illinois 4. Bronze: Red & White Club ($3,000) UW Enrollment: ~42,818 Plus more add-ons! Alumni: ~399,862
Alumni in Wisconsin: ~146,810 (37%) International Alumni: ~14,467 (3%) Camp Randall Stadium: ~84,321 cap. (14,000 student section)
952.854.3100 [email protected] © Campus Media Group 2015 1 1848 Society – Platinum ($30,000)
• Title sponsor of the UW-Homecoming Parade o Limited to one title sponsor o Opportunity to reach 10,000 students, faculty, staff, and community members through Parade participation (float, street team etc) • Logo inclusion on ALL Homecoming Schedule print materials: o Dorm Flyer (6000 students) o Bascom Hill Signs Signs lining Bascom Hill sidewalks o General Campus Poster All events with dates and times posted throughout campus buildings • Logo and link to your company website in ALL UW Homecoming Committee week emails for events o Total 4-6 emails to UW students
• Logo and link to your company website on the UW Homecoming Committee website • 15 custom social media posts • Digital ads with online ad & mobile marketing • Street Team Event
952.854.3100 [email protected] © Campus Media Group 2015 2 Camp Randall Society – Gold ($20,000)
• Logo inclusion on all Homecoming Schedule print materials o Dorm Flyer (6000 students) o Bascom Hill Signs o General Campus Poster • Logo and link to your company website in 2 UW Homecoming Committee emails to UW students • Logo and link to your company website on the UW Homecoming Committee website • 8 custom social media posts • Opportunity to reach 10,000 students, faculty, staff and community members through Parade participation (waive parade fee) • Digital ads with online ad & mobile marketing • Street Team Event
Bucky’s Club – Silver ($10,000)
• Table and space to host a booth at UW-Homecoming Kickoff event with the opportunity to reach 2,000-3,000 students • Logo inclusion on all Homecoming Schedule print materials o Dorm Flyer (6000 students) o Bascom Hill Signs o General Campus Poster • Logo listed and linked to your company website in one UW Homecoming Committee email to UW students • Logo and link to your company website on the UW Homecoming Committee website • 6 social media posts • Opportunity to reach 10,000 students, faculty, staff and community members through Parade participation (waive parade fee) • Digital Advertising with Online Ads & Mobile Marketing • Street Team Event
952.854.3100 [email protected] © Campus Media Group 2015 3 Red and White Club - Bronze ($3,000)
• Logo listed and linked to your company website in one UW Homecoming Committee email to UW students • Logo inclusion on all Homecoming Schedule print materials o Dorm Flyer (6000 students) o Bascom Hill Signs o General Campus Poster
• Logo and link to your company website on the UW Homecoming Committee website • 4 social media posts • Opportunity to reach 10,000 students, faculty, staff and community members through Parade participation (waive parade fee)
Additonal Homecoming Event Sponsorship Opportunities These Homecoming event sponsorships are completely customizable. Pricing and exclusivity rights are available. Please ask your Campus Media Group representative for additional information.
RED Talk Saturday, November 5th, 7pm Location: TBD Estimated attendance: 550 students, 50 alumni This year, the Homecoming speaker event will feature Anders Holm, Class of 2003. Anders is a screenwriter, actor and comedian known for his role on Workaholics, The Mindy Project and The Intern. Anders will speak to his journey from a history major swimming at UW to Hollywood celebrity.
A Capella Showcase presented by Homecoming and BadgerThon Sunday, November 6th, time TBD Location: Shannon Hall, Memorial Union Estimated Attendance: 900 students Wisconsin Union Directorate and Homecoming have teamed up for the second event of Homecoming week! Enjoy some of campus’s favorite a cappella groups including Tangled Up in Blue, Redefined and the Madhatters.
Homecoming Kickoff Monday, November 7th, time TBD Location: Library Mall Estimated Attendance: 2,000-3,000 students This free, drop-in pep rally features free food, Bucky Badger, and festivities to get campus pumped for Homecoming Week.
952.854.3100 [email protected] © Campus Media Group 2015 4 Trivia Monday, November 7th, time TBD Location: TBD Estimated Attendance: 200 students Join fellow students or play remotely and test your Badger trivia skills to win prizes and claim the trivia title.
Badger Games presented by Homecoming and RecSports Tuesday, November 8th, time TBD Location: SERF Estimated Attendance: 800 students The SERF hosts this year’s favorite games like bubble soccer, relay races and tug of war. Students can join as Greeks, dorm groups or with their whole student org.
Blood Drive Tuesday, Wednesday and Thursday, November 8-10, 10am-5pm Location: Ogg Hall Estimated Attendance: 1500 students, faculty and staff Donate blood during Homecoming Week on Tuesday, Wednesday or Thursday from 10-5 in Ogg Hall.
Light of the Moon 5K: Presented by Homecoming and RecSports Wednesday, November 9th, 7:30pm (staggered start times) Location: Dejope Residence Hall (starting line, along Lake Shore Path) Estimated Attendance: 900 students, 100 alumni This run / walk will get that Badger blood pumping! Grab some friends and a pair of running shoes for the glow-in-the-dark Homecoming 5k! Run, walk or jog along the illuminated Lake Shore Path, topping off the event with a late-night breakfast served lakeside.
Badger Huddle Saturday, November 12th, 12pm-2pm Location: Wisconsin Field House Estimated Attendance: Up to 800 An indoor Badger pre-game tailgate event to cheer on the Wisconsin Badgers as they battle Illinois on Homecoming.
Parade Friday, November 10th, 5pm Location: State Street (Gilman to Lake) Estimated Attendance: 10,000 students, alumni and community members Don’t forget about one of Homecoming Week’s longest standing traditions, the parade! Check out UW students, athletes and alumni as they strut their stuff down State Street in true Badger spirit!
952.854.3100 [email protected] © Campus Media Group 2015 5 Add-Ons Available for an additional cost for Red and White Club Sponsors and custom options (included in Silver, Gold and 1848 Society levels. Street Team Activation Supplement your Homecoming efforts with custom street team events on and off campus. Our professional brand ambassadors can engage with students through product sampling, flyering, and other buzz marketing tactics. (Inquire for pricing) Digital Media Support Extend your reach and amplify your message with custom digital programs that reach students, alumni, faculty, and parents. (Inquire for pricing) • Online advertising placement of banner and video ads • Mobile web and in-app advertising • Social media advertising • Snapchat geo-filter integration
952.854.3100 [email protected] © Campus Media Group 2015 6