City of Dallas Strategic Plan Briefing

City Council Retreat Strategic Plan Updates

October 19, 2010 Our Strategic Plan in Progress

{ Strategic Plans by definition are multi- year { The Strategic Plan is on the web: http://www.dallascityhall.com/pdf/cmo/ StrategicPlan.pdf

2 Today’s Tasks

{ Review progress towards objectives in the Strategic Plan { Confirm continuing objectives and indicators { Identify measurable outcomes

3 Overview and Detail

Review { Highlights of strategic plan z Accomplishments z Opportunities for Improvement

{ Detail by Key Focus Area and objective

4 Public Safety

Accomplishments Opportunities { Overall crime { Ranking on violent reduction continues crime { Police response { Fire response time time improving { Graffiti complaints down

5 Economic Vibrancy

Accomplishments Opportunities { Convention Center { Streetcar hotel development implementation plan on track { Appraised value of { Retail in Southern 10 Opportunity Areas Sector improving { Redevelopment of old multifamily housing on track

6 Clean, Healthy Environment

Accomplishments Opportunities { Recycling increased { High weed, litter, significantly animal complaints { Water consumption { Energy efficiency at down City facilities { Chronic homelessness reduced { Home weatherization on track

7 Culture, Arts & Recreation

Accomplishments Opportunities { Downtown Parks { Fair Park event development on attendance track { D2 Light Rail line { Library master plan alignment on track { Trinity Project { Fair Park rental, implementation food & beverage revenue up 25+%

8 Educational Enhancements

Accomplishments Opportunities { Three North Texas { UNT Law School universities in the facility readiness race for Tier One research status { Every Child Ready to Read participants increased by 70% (from 18,000 to 31,000 children)

9 Efficient, Effective, Economical Government

Accomplishments Opportunities { City maintained { Perception of service Aa1 rating with disparity between stable outlook Council districts { Volunteer hours in support of City activities increased 8.2%

10 Strategic Plan Update FY10-11

Key Focus Areas: PS = Public Safety EV = Economic Vibrancy CHE = Clean, Healthy Environment CAR = Culture, Arts & Recreation EE = Educational Enhancements E3 = Efficient, Effective, Economical Government

Status: = Goal met + = Ahead of schedule – = On Track = Behind

Suggested 10-11 KFA Objective Indicator 09-10 Planned 09-10 Actual Status Plan

2009 FBI statistics: Crimes per thousand CY 09 63.23 Improve crime ranking position Stay out of the first spot for Continue reduction in overall CY 08 68.13 among cities of 1 million overall crime. crimes per thousand. CY 07 78.45 population.

Reduce Dallas' Dallas is now third. position in nation on crime

Get out of the top five for Dallas’ position on violent Improve crime ranking position PS violent crime by 2011; get out Continue efforts to drop out of crime list for 2009 remained at among cities of 1 million of the top eight for violent top five. 5th (of the ten largest cities in – population. crime by 2013. the United States).

Percent reduction in crime rate: CY 10 (to date ) 9.14% Experience an overall crime Reduce the overall Reduce crime rate by 10%. CY 09 6.4% Reduce rate by 10% in CY 09. reduction for the 8th year in a reported crime rate CY 08 10.3% CY 07 3.4% row. CY 06 3.6%

1 10/18/2010 3:02 PM Strategic Plan Update FY10-11

Status: = Goal met + = Ahead of schedule – = On Track = Behind

Suggested 10-11 KFA Objective Indicator 09-10 Planned 09-10 Actual Status Plan

Conduct Public Confidence & Trust survey.

Prior results from Aug 2008:

Increase perception that police 64.9% feel the police are are effective in dealing with “somewhat” to “very effective” in neighborhood problems to 75% dealing with neighborhood Survey questions will be part Survey not conducted in 09-10 by 2010; increase perception problems. of Citizen Survey to be due to budget constraints. – that police are prompt in conducted in FY 10-11. responding to calls to 75% by 64.7% feel the police are Increase the level of 2010. “somewhat” to “very prompt” when PS confidence in law responding to calls for assistance. enforcement 80% feel the police are doing “somewhat” to a “very good job” in fighting crime in their neighborhood.

As of 10/1/10, DPD has: Enhance communication with Increase number of followers on 2,803 followers on Twitter Increase number of followers the public via social media; Twitter, Nixle & other sites by 4,348 followers on Facebook by 20%. increase number of followers 20%. 1,361 followers on Nixle + for DPD by 20% annually. 38 videos on Youtube (21 Introduce iWatchDallas.net. placed in 2010)

2 10/18/2010 3:02 PM Strategic Plan Update FY10-11

Status: = Goal met + = Ahead of schedule – = On Track = Behind

Suggested 10-11 KFA Objective Indicator 09-10 Planned 09-10 Actual Status Plan Response to Priority One calls Improve DPD response times in 8 minutes or less: Increase the response to Priority for emergency calls answered CY 10 (to date) 80.4% Continue responding to 75% or One calls in 8 minutes or less to within 8 minutes from CY 09 74% more of Priority 1 calls in 8 75%. – 60% in CY 07 to CY 08 71.7% minutes or less. 75% by FY 09-10 CY 07 61.7% CY 06 58.9%

Response time within 5 Achieve Fire response time (1 st Response time within 5 minutes minutes Improve Fire response time Company) of 5.20 minutes for FY 08-09 72.03% FY 09-10 75.5% (1st Company) within 5 80% of calls* by FY 10-11. Improve response FY 07-08 72.3% FY 08-09 72.03% PS minutes to 92% by FY 09-10. time standards FY 06-07 77.8% FY 07-08 72.3% *New NFPA 1710 standards FY 06-07 77.8%

Response time within 9 Achieve EMS response time Response time within 8 minutes minutes Improve EMS response time (1st Company) of 9 minutes for FY 08-09 91.2% FY 09-10 90.08% within 8 minutes to 92% by FY 90% of calls* by FY 10-11. FY 07-08 84.7% FY 08-09 90.57% – 09-10. FY 06-07 86.6% FY 07-08 91.01% *New NFPA 1710 standards FY 06-07 91.61%

3 10/18/2010 3:02 PM Strategic Plan Update FY10-11

Status: = Goal met + = Ahead of schedule – = On Track = Behind

Suggested 10-11 KFA Objective Indicator 09-10 Planned 09-10 Actual Status Plan

Graffiti Week at the Library November 9-13, 2009

17 branches actively participated by posting butcher paper upon their walls and Provide anti-graffiti education allowing the teens to express 2nd Graffiti Conference to be to kids through Library Teen Begin program Q1 FY 10. themselves through graffiti art. – held Spring 2011. Centers. 86 teens participated in the week long event.

Graffiti Wipeout and Graffiti PS Reduce graffiti Conference held in District 1 with approximately 200 attendees.

FY # of SRs % change 07-08 5,168 08-09 5,888 +14% 09-10 5,641 - 4% Reduce number of graffiti Determine baseline to set Reduce graffiti service service requests. reduction goals. – requests by 4%. Six service request types cover graffiti on public & private property, signs, streets & parks.

4 10/18/2010 3:02 PM Strategic Plan Update FY10-11

Status: = Goal met + = Ahead of schedule – = On Track = Behind

Suggested 10-11 KFA Objective Indicator 09-10 Planned 09-10 Actual Status Plan

1) Sold $479,821,197.20 Hotel Revenue Bonds 1) Stay on schedule and on 2) Established $325M GMP Sell bonds, execute contracts, budget construction budget Hotel open by Q1 2012. and begin construction; opening 2) Achieve substantial 3) Hotel project on schedule – scheduled for Q1 2012. completion phase of hotel and on budget construction 4) Achieved Hotel Topping out phase

Convention center Continued negotiations for EV hotel & adjoining Secure development on 2 Identify opportunities for 2 restaurants Conclude negotiations & begin acres immediately east of hotel development; begin to line up development Coffee shop – construction. by 2012. financing. Copier/shipping company

1) Demolition completed 1) Continue use as ancillary Present options for Reunion 2) Developed interim ancillary Demolish arena. space Arena site in FY 09-10. space plan for Dallas 2) Seek potential development Convention Center area

5 10/18/2010 3:02 PM Strategic Plan Update FY10-11

Status: = Goal met + = Ahead of schedule – = On Track = Behind

Suggested 10-11 KFA Objective Indicator 09-10 Planned 09-10 Actual Status Plan

Since indicator was established, two new water bottling production facilities Have at least one production have been secured (Niagara facility with established Bottling and Advanced H2O) Continue pursuit of a 300-job Production facility Capture at least one new or supplier network by 2010; with 188 associated new jobs. manufacturing/production EV expansion project. – development facility should employ at least facility. 300 people. Additionally, the City facilitated the expansion of the Solo Cup manufacturing facility with 110 jobs created/retained.

6 10/18/2010 3:02 PM Strategic Plan Update FY10-11

Status: = Goal met + = Ahead of schedule – = On Track = Behind

Suggested 10-11 KFA Objective Indicator 09-10 Planned 09-10 Actual Status Plan

Achieved redevelopment of the the 112,000 s.f. Crest Plaza Shopping Center on South Lancaster with $1M private investment, new facility for Save-A-Lot, and the redevelopment of the Torre Vista shopping center at Lake June and Masters intersection. Staff continues to pursue new Establish or re- Work with Mayor’s Southern or redeveloped shopping 2 new or redeveloped retail Sector Task Force to develop Council approved $5M to centers/developments in EV invigorate retail in centers by 2010 Southern Sector projects. support land assemblage & Southern Sector with a goal of project development along 100,000 s.f. annually. Lancaster Corridor, with particular emphasis on the VA Hospital/Urban League Headquarters

City applied for a $125M New Market Tax Credit Allocation for low income neighborhoods.

7 10/18/2010 3:02 PM Strategic Plan Update FY10-11

Status: = Goal met + = Ahead of schedule – = On Track = Behind

Suggested 10-11 KFA Objective Indicator 09-10 Planned 09-10 Actual Status Plan

Urban Land Institute (ULI) Advisory Services panel issued initial findings and recommendations in June; final Fiesta Mundo construction report issued October 2009. anticipated to be complete by March 2011. Mall owner has entered into a Schedule an Urban Land joint venture with a retail group Establish or re- Develop an approach for New mall owner continues Institute (ULI) Advisory Services to pursue new tenants for the Southwest Center Mall by FY leasing activities. Discussions invigorate retail in panel to issue initial findings inline store space; new – 10-11 with mall owner concerning Southern Sector and recommendations. developers are in due diligence redevelopment opportunities phase for redevelopment of the continue.G36 Dillard’s property.

Construction continues EV on redevelopment of the former Dillard’s property into Fiesta Mundo.

Focused multifamily By mid-year 2010, just over redevelopment efforts 6.0% of the aging Continue multifamily underway in North Oak Cliff multifamily stock was Redevelop aging Redevelop 4% of aging redevelopment efforts in North and Skillman Corridor. The demolished and the sites multifamily stock by 2010. Oak Cliff, Skillman Corridor and Walnut Hill / Central area is a multifamily housing prepared for redevelopment. Walnut Hill/Central area. prospective redevelopment NOTE: data is cumulative since area pending improved market FY 2007-08. conditions.

8 10/18/2010 3:02 PM Strategic Plan Update FY10-11

Status: = Goal met + = Ahead of schedule – = On Track = Behind

Suggested 10-11 KFA Objective Indicator 09-10 Planned 09-10 Actual Status Plan

Begin construction of the Construction contract approved MATA extension October by City Council in August 2010. 2010.

Begin Environmental Complete the McKinney Begin construction of the Trolley clearance, preliminary Avenue Trolley Extension on In addition, the City and DART – engineering and design for the Olive Street by 2012 were awarded a federal Urban federal Urban Circulator grant Circulator grant which will October 2010. enable completion of the St. Paul/Olive Street Loop. Complete final engineering design by December 2011.

Continue the EV streetcar Business Plan placed on hold Develop Streetcar System implementation plan pending outcome of a Plan and the Financial Streetcar System Plan serving Analysis of the Streetcar a 3 mile radius around System; the study is Downtown Dallas and financial Adopt Business Plan by 12/09 anticipated to take analysis of the proposed to: identify the starter line, approximately 12 months. Develop a plan for Central streetcar network. outline the governance structure Business District/Oak Cliff & make funding Complete Federal extension in preparation for A federal TIGER grant – recommendations for initial environmental clearance of the next bond program awarded to start with a system implementation, TIGER funded starter segment between Union operations & maintenance. segment. Station and Methodist Hospital. Procurement of professional Determine alignment for the consultants to assist with the Union Station to Methodist proposed planning and Hospital. analysis began in July 2010.

9 10/18/2010 3:02 PM Strategic Plan Update FY10-11

Status: = Goal met + = Ahead of schedule – = On Track = Behind

Suggested 10-11 KFA Objective Indicator 09-10 Planned 09-10 Actual Status Plan

Conduct Business Survey in 2010

Increase the Prior results from 2008 & 2009: percentage of 78% of citizens rate Dallas as a business “good” or “excellent” place to do Increase responsiveness Business Survey not opportunities (or business in 2009 while 69% of Next Citizen Survey to be rating from 68% in 2007 to conducted in FY09-10 due to EV citizens rated the city’s – conducted in FY 10-11. customers) that rate 70% in 2010. budget constraints. responsiveness as “good” or the city's “excellent”. (2009 Citizen responsiveness as Survey) good or excellent. Note: next Citizen Survey in FY10-11

10 10/18/2010 3:02 PM Strategic Plan Update FY10-11

Status: = Goal met + = Ahead of schedule – = On Track = Behind

Suggested 10-11 KFA Objective Indicator 09-10 Planned 09-10 Actual Status Plan From 2005 to 2009, real property value in the 10 opportunity areas increased by Increase appraised value by approximately 28.8% (about $200 million per year for 2009, $2.69 billion). 2010 and 2011. 2005 - $9,352,934,443 The ten development 2009 - $12,045,673,313 opportunity areas are:

Asian Trade District From 2009 to 2010, real LBJ Corridor property value in the 10 Increase appraised Vickery Meadows Central Increase appraised value by opportunity areas decreased Increase appraised value by Corridor EV value in the 10 $200 million per year. by approximately 5.71% (about $200 million. Stemmons-Harry Hines Opportunity areas $687.7 million) Corridor West Dallas-Oak Cliff 2009 - $12,045,673,313 Central Business District 2010 - $11,357,999,860 Fair Park & Surrounding Areas Westmoreland DART Station Overall, from 2005 to 2010, Area real property value in the 10 UNT Campus opportunity areas increased by NAFTA Corridor approximately 21.44% (about $2.01 billion).

11 10/18/2010 3:02 PM Strategic Plan Update FY10-11

Status: = Goal met + = Ahead of schedule – = On Track = Behind

Suggested 10-11 KFA Objective Indicator 09-10 Planned 09-10 Actual Status Plan

Change in 311 calls from FY09 to FY10: High Weeds decreased 1.8%

Litter decreased 7.5% 7% reduction in 311 calls for High Weeds, Litter, and Loose Dead Animal reduced 3.1% 7% reduction in top 3 service Aggressive Animals (the top Continue efforts to achieve 7% Produce a cleaner (back in top 3 for FY 08-09) CHE request types by the end of FY three service request types for overall reduction in top 3 city 09-10. 08-09). service request types. Loose Aggressive Animals decreased 43.7% (no longer in top 3)

5.7% Overall total reduction in these 4 service requests from 07-08 through 09-10

12 10/18/2010 3:02 PM Strategic Plan Update FY10-11

Status: = Goal met + = Ahead of schedule – = On Track = Behind

Suggested 10-11 KFA Objective Indicator 09-10 Planned 09-10 Actual Status Plan

Household recycling has increased from 24 lbs per Maintain 30 lbs per HH household in FY 08-09 to residential rate – keeping the 30.92 lbs per household in FY “Too Good To Throw Away” Continue increase in recycling 09-10. message fresh. Increase from 8.2 lbs per per household (HH) by month in 2006 to 30 lbs per implementing OneDAY Dallas This objective has been met a Increase HH participation month by end of FY2011. citywide. year ahead of schedule, largely levels from current 62% to Increase average CHE due to the completion of the 68%, focusing on household recycling citywide conversion to neighborhoods with lowest OneDAY Dallas in March 2010. participation rates.

Program any additional The multi-family recycling savings from city-wide Monitor savings from city-wide No multi-family recycling in 10- program has been delayed recycling to a multi-family recycling. 11. due to budgetary constraints. recycling plan.

13 10/18/2010 3:02 PM Strategic Plan Update FY10-11

Status: = Goal met + = Ahead of schedule – = On Track = Behind

Suggested 10-11 KFA Objective Indicator 09-10 Planned 09-10 Actual Status Plan GPCD was: 190 in 2009 (due to high rainfall & continued Reduce from 212 gallons per conservation efforts) New water savings goal of capita per day (GPCD) in 2004 197 in 2008 Maintain reduction to 197 GPCD 1.5% per year reduction in to 197 GPCD by 2011, with an 190 in 2007 (due to high for 2009. + GPCD; additional 5% reduction by rainfall); Goal for 2010 is 192. 2016. 224 in 2006 (due to drought)

Estimated 98 billion gallons saved since 2001.

Dallas' Water Reduce water Conservation efforts continue consumption & to receive regional and national recognition as CHE ensure the adequacy evidenced by the EPA's 2010 of the long-term DWU, SAN & PWT will partner Water Sense Award. Dallas' water supply to present environmental Save Water-Nothing Can Educate the public about educational programs & tours, Replace It campaign also Dallas’ water conservation & achieving 8,500 face-to-face reaches 25% of the Texas Provide education and achievements; make 8,500 contacts and 12 million media population through our outreach programs aimed at face-to-face contacts per year impressions. collaborative efforts with + 12 million impressions. and achieve 12 million media the Tarrant Regional Water impressions per year. Continue teamwork with Tarrant District. Regional Water District on the “Save Water” campaign. Conservation staff have made over 163,000 face-to-face outreach contacts and over 17 million media impressions have been achieved fiscal year to date.

14 10/18/2010 3:02 PM Strategic Plan Update FY10-11

Status: = Goal met + = Ahead of schedule – = On Track = Behind

Suggested 10-11 KFA Objective Indicator 09-10 Planned 09-10 Actual Status Plan

In June 2010, Council adopted an update to the Five-year Strategic Plan on Water Conservation. The update includes recommendations for Develop and implement Reduce water increased efforts and programs from the 2010 Water Complete update of Water programming for small Conservation Strategic Plan consumption & Conservation strategic plan in Complete update of Water businesses and large including Industrial FY 09-10 to include additional CHE ensure the adequacy Conservation strategic plan. corporations. Commercial & Institutional methods that encourage of the long-term programs: cooling tower audits reduced consumption. water supply The Plan specifically calls for and expanded toilet rebate site specific rebates for programs. commercial landscape upgrades/retrofits and water efficiency process improvements, to name a few.

15 10/18/2010 3:02 PM Strategic Plan Update FY10-11

Status: = Goal met + = Ahead of schedule – = On Track = Behind

Suggested 10-11 KFA Objective Indicator 09-10 Planned 09-10 Actual Status Plan

During Ozone Season (April 1 – October 31), North Texas Air Quality Region exceeded permissible levels for the criteria pollutant ozone:

2010 exceedence days (to date): 8 2009 exceedence days: 12 In January 2010, EPA 2008 exceedence days: 30 proposed to lower the ozone standard to between 60-70 Continued City’s ozone & Continue to reduce Ozone ppb. New strategies will be climate change reduction Season exceedence days. developed to meet this lower Take a leadership role working activities during Ozone Continued City’s ozone & standard. with regional partners to Season: climate change reduction CHE Improve quality of air reduce the number of ozone “No Idling” ordinance in effect – activities during Ozone Season: Continue enforcement of “No exceedence days by 5%. “No Idling” ordinance in effect idling” and continue to Greenride for City employees Greenride for City employees encourage Greenride saved participation by City 14.9 million miles in 2009 employees. 1.6 million miles through 8/10 (recalculated formula to exclude vacation, comp, & sick time)

11.9 tons of emissions in 2009 1.3 tons of emissions through 8/10 (recalculated formula to include vacation, comp, & sick time)

16 10/18/2010 3:02 PM Strategic Plan Update FY10-11

Status: = Goal met + = Ahead of schedule – = On Track = Behind

Suggested 10-11 KFA Objective Indicator 09-10 Planned 09-10 Actual Status Plan

Green Building Office City Council adopted the established to initiate program. ordinance on 4/9/08 Developed training material establishing the green building and trained plan review staff Integrate Green Building Office program. and inspection staff. with core business process. Phase 1 implemented on Work with the Green Building 10/1/09. Phase 2 to be effective Provided outreach of the Green Adopt and implement wider Task Force to review current 10/1/11. Program to professional and green build policy. – program and present review business organizations. findings and recommendations Recovery Act funding to to Council in the 3rd Quarter of establish Green Building Office In the process of developing a FY 11. in the Department of standard operating procedure Sustainable Development & document for the green Construction. building program plan reviews CHE Improve quality of air & inspections.

Delayed due to need for coordination with related streetcar and bike planning Reduce the use of cars via activities. RFP for hiring consultants to making the City more be advertised October 2010. Complete Streets Policy in pedestrian & bicycle-friendly by City was awarded a federal Project kick-off in January development; proposed development & adoption of grant that enabled expansion 2011 and project completion in adoption date is May 2010. Complete Streets Policy in FY of scope to include January 2012. 09-10. development of a comprehensive complete streets manual and design for 15 demonstration projects.

17 10/18/2010 3:02 PM Strategic Plan Update FY10-11

Status: = Goal met + = Ahead of schedule – = On Track = Behind

Suggested 10-11 KFA Objective Indicator 09-10 Planned 09-10 Actual Status Plan

Date % Reduction Reduce chronic homelessness Reduce chronic homelessness Jan 2010 -14% Reduce chronic homelessness by 10% each year through by 10%. Jan 2009 -2% + by 10%. 2014.

Reduce the number CHE Develop permanent supportive of chronic homeless housing: Date # of Units 2009 250 245 Units developed Develop 150 Units Develop 100 Units 2010 150 512 In pipeline + 2011 100 2012 100 2013 100

18 10/18/2010 3:02 PM Strategic Plan Update FY10-11

Status: = Goal met + = Ahead of schedule – = On Track = Behind

Suggested 10-11 KFA Objective Indicator 09-10 Planned 09-10 Actual Status Plan

First “MEEA: Mayor’s Environmental Excellence Second “MEEA” Awards given Awards” given in April 09 to Mayor's Environmental th Environmental Health encourage environmental during the 40 Anniversary of Excellence Awards awarded Commission will administer the responsibility in schools, EarthFest in April 2010. Year annually. Award program. businesses & communities; one saw 15 nominations; year next award to be announced two had 31 nominations. April 2010.

City hosted second offering educational seminars and kits on October 1 and October 2, Through Sustainable Skylines 2010 to residents of Dallas in Initiative: Energy Efficiency and Water City Hall Auditorium (90 kits CHE Green Initiatives Energy Efficiency and Water Conservation kits have been distributed). City will continue Provide educational seminars Conservation kits to be provided provided to 293 Dallas citizens to hold seminars to distribute and kits to 1,200 residents to Dallas citizens to encourage through educational seminars the remaining kits. conservation of resources and to encourage conservation of assist reducing household resources and assist reducing The Sustainable Skylines costs. household costs. Initiative ends in December 2010.

Build 10 Silver LEED green 10 Silver LEED green homes 20 homes to begin construction Project complete. homes with Habitat for completed with Habitat for in Fall 2009; complete project Recommend removing from Humanity at Frazier Court (40 Humanity at Frazier Court; total in 2010. Strategic Plan. total to be built). of 40 homes complete.

19 10/18/2010 3:02 PM Strategic Plan Update FY10-11

Status: = Goal met + = Ahead of schedule – = On Track = Behind

Suggested 10-11 KFA Objective Indicator 09-10 Planned 09-10 Actual Status Plan

Purchased and installed 7 Big Belly Trash Cans at Fair Park in July 2010. These solar- powered, self-compacting trash receptacles reduce Continue purchase of 100% greenhouse gas emissions wind energy credits for 40% of from the transport of the municipal energy usage. This Dallas is nation’s 2nd largest Municipal Solid Waste (MSW) will maintain Dallas’ high- municipal purchaser of “green” from the park facility to the Maintain renewable energy profile as a leading municipal power; continued commitment transfer station while improving purchase at 40%. buyer of renewable energy. to purchase 40% renewable the effectiveness of collection Additional benefits may be clean power. and processing. realized in the form of grant eligibility and possible SIP Dallas continues as nation’s credit (to be determined). CHE Green Initiatives 2nd largest municipal purchaser of “green” power; continued commitment to purchase 40% renewable clean power in June 2010.

Transportation and Environment Committee of City Implement ordinance changes Craft city policy to facilitate Draft and present policy for Council approved forwarding of to allow community gardens on community gardens. Council approval. proposed Community Garden – vacant lots. Ordinance to ZOC in August 2010.

20 10/18/2010 3:02 PM Strategic Plan Update FY10-11

Status: = Goal met + = Ahead of schedule – = On Track = Behind

Suggested 10-11 KFA Objective Indicator 09-10 Planned 09-10 Actual Status Plan

FY09-10 LEED Certifications: 3 Gold 6 Silver Continue to pursue LEED Green Building Policy for City- Certification on all eligible Total since 2003: owned facilities (adopted 24 other green facilities at buildings; 19 LEED Certifications 2003): All buildings over various stages of design, 28 other facilities in various 7 Gold – 10,000 sq ft are designed to construction, and certification. stages of design, construction, 11 Silver LEED Silver standards. and certification. 1 Certified

CHE Green Initiatives

261 Homes weatherized under the Texas Department of Housing and Community Awarded $12.8M in Recovery Affairs Weatherization Weatherize 139 Homes. Act funds to establish a Assistance Program. Weatherize 400 low-income residential weatherization/ Continue work on energy homes by end of FY 11. energy efficiency program and a – Energy conservation contracts efficiency contracts for City municipal facility retrofit underway at various city buildings. program. facilities. All these projects must be completed by September 12.

21 10/18/2010 3:02 PM Strategic Plan Update FY10-11

Status: = Goal met + = Ahead of schedule – = On Track = Behind

Suggested 10-11 KFA Objective Indicator 09-10 Planned 09-10 Actual Status Plan

Placed Greenhouse Gas (GHG) Emissions Inventory on GreenDallas.net website. Cities across the United States have contacted OEQ asking for advice on completing and/or Draft a greenhouse gas (GHG) uploading their own inventory. Work with selected third-party Reduce greenhouse gas emission inventory to determine firm to conduct an update to emissions by 7% (from 1990 the source and location of City City continues as a signatory to – the GHG emissions inventory levels) by 2012. of Dallas emissions and the U.S. Mayors Climate based on 2010 data in order to community-wide emissions. Protection Agreement, track progress. committing to a 7% reduction from1990 levels by 2012. On track to meet this commitment primarily through green power CHE Green Initiatives purchase and energy efficiency improvements.

Reduce energy usage at City facilities (accumulated planned reduction from baseline FY09-10 -- 9% Reduction established in 06-07 by Texas Meet State-mandated 30% Senate Bill 12). Future goals: energy reduction by 2013 (from FY10-11 – 20% Reduction FY10-11 – 20% 06-07 baseline). Goal for FY09-10 – 15% FY11-12 – 25% Reduction FY12-13 – 30%

22 10/18/2010 3:02 PM Strategic Plan Update FY10-11

Status: = Goal met + = Ahead of schedule – = On Track = Behind

Suggested 10-11 KFA Objective Indicator 09-10 Planned 09-10 Actual Status Plan

Non State Fair preliminary attendance of 2,091,984 decreased 4% in FY 09-10. This decrease was primarily due to the loss of the AT&T Classic football game (92,000), Increase Non-State Fair closure of the Aquarium for attendance by 2% per venue renovation (96,000) and by FY 10-11. decreases at three attractions. Increase non-State Fair Host: attendance 2%. Hosted major new events and Texas Tech v. Baylor (October Continue to develop film shoots (see details on 2010) For 09-10: Appendix A) Fair Park as a Diwali Mela “The Hindu Increase non-State Fair Texas Discovery Gardens Festival of Lights” (October CAR successful, year attendance 2% by FY 09-10. Butterfly House open Esplanade Fountain 2010) with an estimated round venue by FY DART Light Rail open service to renovations were completed 100,000 attendees, Fair Park and operated in show mode for 09-10 Dallas White Rock Marathon Hall of State renovations Fair Park Fourth and Fair Park (December 2010) with an complete Holiday Lights estimated 22,000 runners and Texas Discovery Gardens 50,000 spectators; Butterfly House opened Fall 09 Dallas Football Classic DART Light Rail opened (January 2011) service to Fair Park Hall of State renovations completed Fall 09 Re-opened Aquarium as Dallas Children’s Aquarium in September 2010

23 10/18/2010 3:02 PM Strategic Plan Update FY10-11

Status: = Goal met + = Ahead of schedule – = On Track = Behind

Suggested 10-11 KFA Objective Indicator 09-10 Planned 09-10 Actual Status Plan

FY10-11 new events include: • Texas Tech v. Baylor New events: (October 2010) A&M Commerce v. Angelo • Diwali Mela “The Hindu State Festival of Lights” (October 2009 new events: 2010) with an estimated Mexican National soccer match A&M Commerce v. Angelo State 100,000 attendees Continue to develop (World Cup qualifier) Mexican National soccer match • Passport to Health Fair Park as a (World Cup qualifier) (November 2010) Bring at least 4 additional “Fourth and Long” reality series • International Soccer (T) CAR successful, year events to the Cotton Bowl. for Spike TV filmed for 3 mos Bring 2 additional football (November 2010) round venue by FY at Cotton Bowl games to the Cotton Bowl • Dallas Football Classic 09-10 (January 2011) Baylor v. Texas Tech football • Lingerie Football League confirmed for Fall 2010 (January 2011) • Potential Super Bowl Related Dallas Football Classic Concerts (February 2011) proposed for January 1, 2011 • Green Color Bowl (T) (February 2011)

24 10/18/2010 3:02 PM Strategic Plan Update FY10-11

Status: = Goal met + = Ahead of schedule – = On Track = Behind

Suggested 10-11 KFA Objective Indicator 09-10 Planned 09-10 Actual Status Plan Fair Park rental facilities revenue:

Revenue Increase Develop a marketing plan for 09-10 $383,159 32% Develop an advertising plan for Fair Park rental facilities 08-09 $289,495 Fair Park rental facilities Increase rental facility and food resulting in a 5% revenue resulting in a 5% revenue & beverage revenue by 5%. increase (buildings, food and increase (buildings, food and beverage) by FY 09-10. Fair Park food & beverage beverage) by FY 10-11. Continue to develop revenues Fair Park as a Revenue Increase 09-10 $479,117 27% CAR successful, year 08-09 $376,486 round venue by FY 09-12 Partnered with Friends to produce and market: Fair Park Holiday Lights Partner with Friends of Fair Partner with Friends of Fair Develop promotional plan in (December 2009) Park in promoting events and Park in promoting events and conjunction with Friends of Fair Dog Bowl (April 2010) marketing Fair Park museums marketing Fair Park museums Park. City Arts Festival (May 2010) and attractions by FY 09-10. and attractions by FY 10-11. Fair Park Fourth on the Fifth (July 2010) Dog Bowl (June 2010)

25 10/18/2010 3:02 PM Strategic Plan Update FY10-11

Status: = Goal met + = Ahead of schedule – = On Track = Behind

Suggested 10-11 KFA Objective Indicator 09-10 Planned 09-10 Actual Status Plan

Current master plan 90-95% complete.

10-11 Activities are:

Groundbreaking of White Rock Hills Branch scheduled for Full implementation is targeted Dec. 2010; completion for 2012. expected by Jan. 2012. Completed construction and opened Lochwood Branch. For 09-10: Complete the design and start Complete Construction of construction documents for Design of White Rock Hills Lochwood Branch Polk Wisdom replacement Branch completed Oct. 10 Plan was approved in 2001 and $101.7M has been Complete the Design of White Complete the design and Design award of Polk Wisdom Complete the Library approved in bond funding. Rock Hills Branch construction documents for CAR Branch in progress. master plan Complete the master plan by – Highland Hills replacement. 2012. Award Design of Polk Wisdom Prairie Creek Branch on track Branch Acquire Preston Royal to open Nov. 2010. replacement site. Complete Construction of Highland Hills Branch is in Prairie Creek Branch Acquire Park Forest schematic design phase. replacement site. Complete Design of Highland Pleasant Grove replacement Hills Branch Acquire Forest Green branch on track to open Nov. replacement site. 2010. Approve architect and start design of the North Oak Cliff Branch renovation.

26 10/18/2010 3:02 PM Strategic Plan Update FY10-11

Status: = Goal met + = Ahead of schedule – = On Track = Behind

Suggested 10-11 KFA Objective Indicator 09-10 Planned 09-10 Actual Status Plan Shed 2 - 43% rented (by square footage) 1) Actively recruit specialty food vendors for the Shed 2 at the Specialty Food Program: two Farmer's Market. vendors shifted into dealer 1) Issue RFP to consider Enhance the position of the permit spaces; six vendors alternative management Farmer's Market as a 2) Advance the improvements to attending on regular weekend structure. destination venue by 2012; Sheds 1, 3 & 4 to include re- basis. – increase attendance by 10% routing of storm water lines to 2) Continue to advance per year. sanitary sewer among other Conceptual plans have been stormwater improvements improvements such as: finalized to correct the storm sidewalks, outdoor pavilions, water issues. Additionally the infrastructure, landscaping. Take steps to plans have been reviewed by establish a "world- subject matter experts. CAR class" Downtown Adoption of a preferred venue with activities alignment is on hold pending additional analysis of Participate in Public Hearings Build the D2 light rail line by alternatives requested by the Proceed with the analysis of on the preferred alignment; 2016. City. DART has applied for a another D2 alignment. DART to adopt plan. federal planning grant with City support to complete the analysis.

Arts District development is on Wyly Theater & Winspear time and on budget; major City Performance Hall work Complete development of Arts Opera House opened October facilities open in October of continues; projected District Master Plan. 2009; Annette Strauss Square – 2009; City Performance Hall by completion in 2012. opened September 2010. 2011.

27 10/18/2010 3:02 PM Strategic Plan Update FY10-11

Status: = Goal met + = Ahead of schedule – = On Track = Behind

Suggested 10-11 KFA Objective Indicator 09-10 Planned 09-10 Actual Status Plan

Continue construction of Woodall Rogers Complete Main Street Garden Completed Main Street Garden by Q1 10 Continue construction of Belo Initiated construction of Garden Initiate construction of Woodall Take steps to Woodall Rogers Rogers in 2009 establish a "world- Build the downtown parks. Renovate fountain at Ferris CAR Initiated construction of Belo – Plaza class" Downtown Initiate construction of Belo Garden Garden in 2010 venue with activities Maintain viable partnership Completed land acquisition for with Downtown Dallas to Complete land acquisition for Pacific Plaza provide enhanced and Pacific Plaza in 2010 supplemental maintenance, events, programming and cafe in Downtown Parks.

28 10/18/2010 3:02 PM Strategic Plan Update FY10-11

Status: = Goal met + = Ahead of schedule – = On Track = Behind

Suggested 10-11 KFA Objective Indicator 09-10 Planned 09-10 Actual Status Plan

Review & assess departments’ Executive Marketing Taskforce Due to current economic marketing efforts to determine formed in Sept 2008; a city-wide challenges and difficulty in efficiencies and partnership Brand Identity assessment was gaining private funding this On hold opportunities in order to conducted; Phase II underway effort has been put on hold maximize outreach while to include fundraising to until funding can become remaining cost effective. complete Brand Identify project. available. Develop marketing plan for City's major The City PIO developed a cultural and Facebook and Twitter page to recreational aspects disseminate information and by 2010 Institute use of social media build a social networking (Facebook & Twitter) as well as audience. CAR Send out 280 messages; viral video marketing and e- Institute use of social media for The City has pushed out 246 Double the number of fans to marketing tools as cost cultural and recreational events. messages to an audience of – 1,200. efficient delivery methods for approximately 600 "fans” and 09-10. growing. OCA, Love Field, OEM, and DPD all have Facebook pages with large audiences.

Next Citizen Survey to be Improve ratings of parks as conducted in FY 10-11. Improve citizen Next Citizen Survey to be “good” or “excellent” to 65% by In the 2009 Citizen Survey, 62% Survey not conducted in 09-10. – conducted in FY 10-11. impression of parks 2011. of citizens rated parks as “good” or above, up from 55% in 2007.

29 10/18/2010 3:02 PM Strategic Plan Update FY10-11

Status: = Goal met + = Ahead of schedule – = On Track = Behind

Suggested 10-11 KFA Objective Indicator 09-10 Planned 09-10 Actual Status Plan

Construction continues on Margaret Hunt Hill Bridge; Trinity Trail Phase 2; Upper Chain of Wetlands to Rochester Park Gateway, begin construction in Fall 2009. Santa Fe Trestle Trail, Pavaho

Stormwater Pump Station, Work continues on the Trinity Standing Wave Whitewater Parkway Supplemental Draft Course. EIS. Begin construction of: For FY 09-10: Designs nearing completion for Baker Pump Station Construction continues on MDCP Baker Stormwater Pump Moore Gateway Park Margaret Hunt Hill Bridge; Levee Remediation Plan Station, Elm Fork Soccer Elm Fork Soccer Complex Moore Park Gateway Phase 1; Phase 2 Trail Construction Complex, Upper Chain of Rochester Levee Upper Chain of Wetlands; Soccer Complex Wetlands, Rochester Levee Improvements Texas Buckeye Trail (hard Implement Trinity Improvements Phase 1, Sylvan IH-20 Gateway Park surface), Trinity Trail Phase 1; CAR Ave. Bridge, Moore Gateway Sylvan Ave. Bridge Project Soft surface trails in Rochester Park Phases 1-4, IH-20 Replacement Park. Gateway Park. 100-Year Levee Improvements Continue design work for Moore Designs continue for Joppa Complete construction of the Park Gateway Phase 2, Trinity Gateway Park, Margaret Standing Wave Whitewater Trail Phases 2 & 3, IH-20 McDermott Bridge (IH-30), Feature. Gateway, Joppa Gateway. Loop 12 Gateway Park and Levee Remediation. Complete design work for Baker and Pavaho Stormwater Pump Environmental Impact Stations. Assessments are underway for the Trinity Parkway, S.M. Wright Parkway, Dallas Floodway.

30 10/18/2010 3:02 PM Strategic Plan Update FY10-11

Status: = Goal met + = Ahead of schedule – = On Track = Behind

Suggested 10-11 KFA Objective Indicator 09-10 Planned 09-10 Actual Status Plan

Proposition 4 passed 11/09 to Support North Central Texas Support passage of Proposition create long term funding Universities in their efforts to Encourage the 82nd Texas 4 in November 09 to create long- source for 7 emerging research Pursue Tier One attain Tier I Research status Legislature to continue funding term funding for 7 “emerging universities: $50M in state research university in through continuation of the for the Texas Research universities” to pursue Tier One funds to match $60M raised – state funded incentive Dallas by 2018 Incentive Program (TRIP). status; group of 7 includes UNT, privately. program. UTD, and UTA. UTD, UTA, and UNT received 34% of TRIP funds.

3,260 students assisted in Library Homework Hotline in FY09-10.

1,960 students per month in 5,291 students assisted in Park after-school programs Increase after-school program Library (Teen Centers, (Recreation Centers); 29,900 EE attendance in Recreation Homework Hotline, Job programming hours provided in Centers by 2%. Resource Center) in FY 08-09 FY 09-10. Up 3% over FY 08- 09. Maintain after-school program Continue after-school 1,900 students per month in Increase number of students in attendance in Outreach After- programs in parks & Park after-school programs; Total number of youth (ages 6- after-school programs by 2% in School programs at 111,000. 29,000 programming hours 12) registered in Outreach + libraries and Every Child FY 10. provided in FY 08-09 After School programs was Ready to Read Estimated children affected by 9,387; total after school the Every Child Ready to Read 18,224 children impacted in FY program attendance was program for fiscal year 2010- 08-09 by Every Child Ready to 111,259 totaling 333,777 2011 is 33,700 (approximately Read, up from 4,851 children in programming hours in FY 09- a 5% increase from 09-10). FY 07-08 (first year of program) 10.

31,049 children and 6,970 Parents affected in FY 09-10 by Every Child Ready to Read (a 70% increase). 31 10/18/2010 3:02 PM Strategic Plan Update FY10-11

Status: = Goal met + = Ahead of schedule – = On Track = Behind

Suggested 10-11 KFA Objective Indicator 09-10 Planned 09-10 Actual Status Plan

UNT plans to open law school in UNT to pursue state funding Support development of Open the UNT Law School in their own building in Fall 2012; State funding for interior for facility interior renovation; EE a public law school in 2011; complete Harwood Completion date for renovation renovation not yet secured by City award of exterior North Texas facility renovation by 2012. of 106 S. Harwood dependent UNT. renovation contract in early 11- on state funding. 12.

32 10/18/2010 3:02 PM Strategic Plan Update FY10-11

Status: = Goal met + = Ahead of schedule – = On Track = Behind

Suggested 10-11 KFA Objective Indicator 09-10 Planned 09-10 Actual Status Plan Next Citizen Survey to be conducted in FY 10-11. Increase from 39% in 2007 to In the 2009 Citizen Survey, 39% 50% in 2011, with a 10% Next Citizen Survey to be of citizens “somewhat” to No survey conducted in 09-10. increase every two years – conducted in FY 10-11. Increase the percent “strongly agree” that they thereafter. of residents stating receive good value for their tax dollars. that they receive good to excellent

value for their tax Budget Workshops in January Review long-term impact of Review long-term effects of Project complete. dollars 2010 included forecasts of cost reductions on budget and short-term budget decisions in Recommend removing from revenue & expenditures for FY services. February 10. Strategic Plan. 10-11.

E3 Reduce the Next Citizen Survey to be Reduce the perceived disparity conducted in FY 10-11. perceived disparity of Next Citizen Survey to be from 17 points in 2007 to 9 Perceived disparity of service No survey conducted in 09-10. – conducted in FY 10-11. service level among points in 2011. level is 15.1% (2009 Citizen council districts Survey).

294,259 volunteer hours Increase volunteer hours provided in FY 10; an 8.2% Build pride in City’s Increase volunteerism by 2% in provided to the City to at least increase Increase volunteerism by 2%. FY 10. 277,500 for FY 09-10 (a 2% neighborhoods 272,052 volunteer hours increase). provided to City in FY 09

33 10/18/2010 3:02 PM Strategic Plan Update FY10-11

Status: = Goal met + = Ahead of schedule – = On Track = Behind

Suggested 10-11 KFA Objective Indicator 09-10 Planned 09-10 Actual Status Plan

Next Citizen Survey to be Increase from 42% in 2006 to conducted in FY10-11; 60% by 2011, with a 10% Next Citizen Survey to be 2009 Survey results indicate No survey conducted in 09-10. increase every two years conducted in FY10-11. Increase the percent 62% of citizens rate City thereafter. of residents rating the services as good or excellent. overall quality of City services (and Project complete. Recalibrate citizen expectations responsiveness) as in service delivery due to budget Service Level Agreements in Suggest new indicators: good or excellent changes in FY 10; review consolidated services were Meet citizen expecations for Service Level Agreements in reviewed; no changes for FY FY 10-11 budget; consolidated services by Q1 09-10. Re-examine SLAs in light of FY10. FY 10-11 budget & Citizen Survey E3 Increase the percent of business Next Citizen Survey to be conducted in FY10-11. customers who rate Increase the percentage to Next Citizen Survey to be 85% rate the City “good” or No survey conducted in 09-10. 88% by 2010. – conducted in FY10-11. the City “good” to “excellent” as a place to do “excellent” as a place business. to do business

Maintain the City's The City’s current General The City’s current General financial position of Obligation bond rating from Obligation bond rating from Maintain Aa1 rating with a Aa1 in 2007 through Moody’s is Aa1 with a Stable Moody’s is Aa1 with a Stable – Stable outlook. 2010 outlook. outlook.

34 10/18/2010 3:02 PM Appendix A Major new events in Fair Park in 09-10: Rock-n-Roll Marathon (2010) with 13,000 runners City Arts Festival (May 2010) Taste of Dallas (July 2010) A&M Commerce vs. Angelo State Mexican National soccer match (World Cup Qualifier) Hosted film shoots of Fourth & Long Good Guys Chase Friday Night Lights Biggest Loser McDonalds Hasbro