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Prices per column inch and options for any size advertising budget! TOURNEY CHAMPS NEW STORE IN In Print Flying Dutchmen win Russ DeVette Holiday Classic, B1 FENNVILLE A6 THURSDAY, DECEMBER 31 HIGH 33 LOW 21 Details, A8 SHINING STARS, INSIDE The Holland
75 cents Sentinelhollandsentinel.com Since July 1, 1896 Reach Readership WOMAN DIES FOLLOWING CRASH BY BLAKE THORNE in Holland Township. wa County Sheriff’s Office. was taken to Holland Hospi- [email protected] About 9 a.m., Sheryl Com- Compagner was airlifted tal, where he was treated (616) 546-4219 pagner was driving a blue to Spectrum Health’s But- and released early Wednes- Ford Econoline van east- terworth Hospital in Grand day afternoon. Hekhuis A 43-year-old Georgetown bound on Ransom Avenue Rapids with critical injuries. later returned to the hospi- Township woman has died when she missed a stop sign She died later in the morn- tal complaining of pain, a following a two-vehicle col- and collided with a Ford ing, deputies reported. hospital spokesman said. lision early Wednesday at F-250 pickup truck south- Benjamin Hekhuis, 34, of After the collision, Blake Thorne/The Holland Sentinel the intersection of 120th bound on 120th Avenue, said Allendale, was riding in the A firefighter examines a van in a crash at 120th Avenue and & Stretch Avenue and Ransom Street Sgt. Steve Austin of the Otta- backseat of the van. Hekhuis See CRASH, A2 Ransom Street in Holland Township. Over 42,000 Safer NEWSMAKERS smokes Readership and was a roller coaster year. There were floods and serious Economy, 2009crimes, but there were also bright moments for the community inauguration Smokers in 12 and environment. These are the top 10 local stories for the year. top national states, including stories of 2009 Michigan, to puff THE ASSOCIATED PRESS fire-safe cigarettes SPRING FLOODS teachers lost their jobs and * CAUSE $40 MILLION West Middle School Princi- The convoluted American THE ASSOCIATED PRESS IN DAMAGE pal Kathyrn Curry resigned economy restoring windfalls Circulation abruptly after losing her to a lucky few while leaving TALLAHASSEE, Fla. | In the first hour of the principalship to another millions jobless and dis- Smokers in 12 states will June 19 storm, 4.3 inches district administrator in the traught was the top news be lighting — and relight- of rain fell. Before the night re-organization. A credit- story of 2009, followed ing — fire-safe cigarettes was over, a total of 6.3 inch- recovery high school creat- closely by the inauguration designed to go out when Daily Readers es would del- ed in the Van Raalte School of President Barack Obama, they’re not puffed as the uge the Holland building proved to be a suc- according to U.S. editors result of new laws that go area. cess, with more than double and news directors voting into effect Friday. The state the anticipated number of in The Associated Press’ The states are among the denied the students turning out in the annual poll. last to require that all ciga- counties’ claims first weeks of school. The economy, which has rettes meet standards first 1 for emergency superseded other issues as implemented by New York relief. Spring flooding $25 MILLION Americans’ No. 1 concern, six years ago. The states with Ottawa Coun- DUNES DEAL received 61 first-place votes laws going on the books this ty saw $36.5 million in pub- “Our photographs went footage. out of 117 ballots cast for week are Alabama, Arkan- lic and private damage, Alle- into indecency,” Wester- In exchange, Westerlund The path in 2009 to make the top 10 stories. A related sas, Florida, Georgia, Mich- gan County: $4.2 million. lund, 51, told a federal stands to have dropped six the new 171-acre Sau- saga, the tribulations of igan, Missouri, Nebraska, Governments and the court magistrate during the counts of criminal sexual gatuck Harbor Natural Area the U.S. auto industry, was New Mexico, North Caro- public are still reeling from plea hearing in November. conduct, which charge him a public park was as bit voted the No. 4 story. lina, South Carolina, Ten- the damages. “It should not have taken with molesting the two like a walk in the dunes In 2008, the top story was nessee and Virginia. place.” boys. themselves, Obama’s election as the first Wyoming is the only state FORMER TULIP At the beginning of 2009, with ups and African-American president. that hasn’t passed such a TIME OFFICIAL Tom Westerlund was a Tulip downs before His inauguration this year was law, according to the Coali- WESTERLUND Time Inc. operations man- reaching the No. 2, receiving 45 first-place tion for Fire-Safe Cigarettes. ager who had spent 33 years lakeshore. votes, while the bruising bat- Fire-safe cigarette laws will SENTENCED FOR working for the festival The groups tle in Congress over a health also take effect in Mississip- CHILD PORNOGRAPHY — one of his responsibili- 4 working to buy care overhaul was No. 3. pi, Ohio and South Dakota ties being the recruiting of the land from For the first time, the AP by the first week of 2011. Tom Westerlund went too young volunteers. Oklahoma City also enabled members of Canada has a similar law. far. By March, he was being millionaire Aubrey McClen- the general public to select “Cigarettes are a major That was the former Tulip investigated by state police don had hoped a $15 mil- their list of top stories, set- cause of fires, especially in Time official’s explanation for having alleged sexual Van Raalte School lion grant from the Michi- ting up a separate vote on residential occupancies,” for the sex acts, contact with two 13-year- gan Natural Resources Trust Facebook. Those voters, said Jim Goodloe, chief of pornographic old boys in 2005. The probe Fund in February would 1,410 in all, reversed the fire prevention for the Flor- films and pho- began when Zeeland police HOLLAND PUBLIC secure the land at a total order of the editors’ and ida Division of State Fire tography he were called to a complaint SCHOOLS CLOSES cost of $25 million, but news directors’ top two Marshal. engaged in with of an intoxicated male juve- THREE SCHOOLS the trust fund board post- stories placing Obama’s The coalition says ciga- several under- nile, which later revealed poned its decision almost inauguration first and the rettes cause 700 to 900 fire 2 age boys as he Westerlund had been giv- Driven by declining 10 months. economy second, but the deaths and about 3,000 prepared to ing his young victims alco- enrollment and financial McClendon and the con- two Top 10 lists had eight injuries every year in the plead guilty to hol and marijuana to lure problems, Holland Public servation groups continued stories in common. United States — many of four felony counts in federal them. Schools Super- negotiating after the origi- One notable difference them among nonsmokers. court. Westerlund admitted to intendent Brian nal agreement fell apart, was that Michael Jackson’s The fire-safe standards investigators that he was Davis unveiled then in October, the parties death was No. 3 among require cigarettes to burn sexually attracted to boys a plan in announced a pact to transfer Facebook voters, instead of out 75 percent of the time between 10 and 15 years December 2008 seventh on the AP mem- when not in active use. On Line old, and police found to re-organize See NEWSMAKERS, A2 bers’ list. “There’s tiny, ultra-thin DVDs, CDs and computer 3 district schools Here are 2009’s top 10 bands of paper that are hard drivers containing into four K-7 stories as voted by the U.S. literally layered on the images and videos of boys schools and a editors and news directors: white part of the cigarette in various states of undress high school serving grades and when the lit end of or engaged in sex acts when 8-12. The plan, adopted by 1. THE ECONOMY: the product crosses one of they searched his home, car, the school board in Janu- Despite a $787 billion those bands it acts like a sailboat and office. ary, closed three area ele- federal stimulus package, speed bump and it slows Westerlund pleaded guilty mentary schools: Van Raalte much of the U.S. economy down the burn rate,” said to four federal charges alleg- founded in 1907, Harrington David Sutton, spokesman ing he created and stored founded in 1928 and Maple- Saugatuck Harbor See NATIONAL, A2 for Altria Group Inc., parent Tom Westerlund pornographic images and wood built in 1967. Eighteen Natural Area of Philip Morris USA.
DEATHS INDEX CONTACT US INSIDE Ask Amy ...... C3 Reach More Robert Borgman, 61 Births ...... C3 Classified: (616) 355-3278 Johanna Goorman, 90 Business&Personal Finance. . A4 Delivery: (616) 392-8800 Readership NEWS Classified ...... C8 News: (616) 392-2314 or Page A5 Comics ...... C7 [email protected] ◆ Detective Sgt. Randy Terpstra retires after 32 years, A3. History ...... C3 Horoscope...... C7 Life&Style ...... C1 SPORTS Lottery...... A2 Opinion...... A7 ◆ West Ottawa beats Holland in girls basketball, B1. Puzzles ...... C7 ◆ Texas Tech fires football coach on eve of Alamo Bowl game Sports ...... B1
People with with MSU, B1. ▼ Things To Do Calendar . . . . . C1 One Click. Over 13,000 Daily Readers* (visitors) SPECIAL The Holland Sentinel BONUS! reaches more adults with the Reach has a rapidly CCOLOROLOR growing number BY THE INCH weekday and Sunday editions of online readers. Increase time spent of the newspaper YOUR This means a reading your ad by than any whole new Customers marketing as much as 60% other advertising opportunity for medium in your consumers who get their market. information online *based on a 7 day average January 2010 • 54 W. 8th St., Holland, MI 49423 • Ph (616) 546-4200 • Fax (616) 392-3526 • (800) 968-3497 • www.hollandsentinel.com Reach & Stretch Readership & Circulation of your news & message.
THANKSGIVING LIONS LOSE AGAIN RECIPES C1 Detroit falls to Brett Favre, Vikings, B1
MONDAY, NOVEMBER 16, 2009 HIGH 52 LOW 31 Details, A10 & ALL-AREA CITY COUNCIL REACH DISTRIBUTION CROSS The Holland WELCOMES COUNTRY TWO NEW TEAMS, MEMBERS, A3 B1 75 cents Sentinelhollandsentinel.com Since July 1, 1896
Zeeland Township BLAZE DAMAGES HOME firefighters respond to BY ROEL GARCIA Fire Department arrived ship Fire Chief Gordon Van Haitsma was unsure of the a mobile [email protected] at Ottogan Mobile Home Haitsma. cause of the fire, but said the home fire (616) 546-4219 Estates just before 7 p.m. Van Haitsma said the fire home was “hurt pretty bad.” in Zeeland at 8834 David A. Drive started somewhere in the From across the street, Township A fire at a Zeeland Town- to smoke coming from a southern portion of the Alex Salinas watched as Sunday ship mobile home park home. mobile home. firefighters quelled the fire. evening. displaced a family Sunday The fire was contained to A mother and her two Salinas arrived at his night, after a blaze erupted the inside of the home. children escaped the fire. home about an hour and a near the back of a mobile “It didn’t pop out until we Van Haitsma did not know half before the fire. home. opened the door to venti- their condition. Robert Kanavel/Sentinel contributor The Zeeland Township late,” said Zeeland Town- At the time of the fire, Van See FIRE, A2 Muskegon DUTCH HIGHLIGHTS IN HISTORY 1609 400 YEARS OF Explorer Henry Hud- son, sailing on a Dutch expedition, discovers Hudson Bay while searching for a trade READERSHIP route to Asia. DUTCH IN AMERICA 1600S The Dutch Masters — Johannes Vermeer, Rembrandt Harmen- A legacy of szoon van Rijn and others contrib- ute a sense of presidents, patriots detailed realism in painting to the Baroque period of and poets art in Europe. Holland Sentinel
Image courtesy of Dutch Galleries, Holland Museum 1600S COMMENTARY Modern capital- ism begins in the Locals form Dutch Netherlands as the country becomes Calvinist with the Heritage Council Dubious Dutch distinction great assembly of 1651, and moral BY STEPHEN KLOOSTERMAN condemnation of [email protected] usury falls out of (616) 546-4258 BY JIM TIMMERMANN only places in the United States where being practice. Dutch means anything, but it’s a narrow, Dutch heritage goes deeper than tulips and wooden n a town named Holland, you might almost tribal identification, limited to those shoes. think the 400th anniversary of the arrival of a particular area with a particular religion. 1670 And on the little-known holiday of Dutch-American of the Dutch in America might be a cause Local “Hollanders” carry the DNA of a Antonie Heritage Day — today, Nov. 16 — community leaders for celebration, an opportunity to reflect people that ruled the world’s seas for a cen- van Leeuwenhoek are working to remember that heritage. onI the many contributions the people of the tury, invented the middle class, the stock cor- became the first “Every ethnic group celebrates their heritage,” Netherlands and their poration and modern person to observe said Zeeland mayor Les Hoogland, who is helping to descendants have capitalism, and gave single-celled animals Over 42,000 organize a Nov. 19 dinner event in Hudsonville for the made to this country Local “Hollanders” carry the the world the art of in pond water using holiday. and to the world. DNA of a people that ruled Rembrandt, Vermeer his homemade The holiday, created in 1991 by President George H. Instead, aside from and Van Gogh. Their microscopes. W. Bush, is historically linked to Nov. 16, 1776, when a few historians, the the world’s seas for a century, ancestors came from Dutch forces in the Caribbean returned the salute commemoration has invented the middle class, the a country that har- 1931 Daily Readers of the American Navy, making the Netherlands the gone unnoticed in nessed the wind and first country to officially salute the flag of the newly- Holland — and Zee- stock corporation and mod- the waves and intro- Dutch-American independent United States. This year is also the 400th land and Grafschaap duced religious free- Robert J. Van de anniversary of the Dutch presence in North America. and Drenthe and other ern capitalism, and gave the dom to the Western Graaf joined the Hoogland and his friends started meeting to cel- local communities world the art of Rembrandt, world. staff of MIT. Van de ebrate the holiday in 1994. named for places in In recognition of Graaf is credited with “The older you get, I think, the prouder you get of the “other Holland.” Vermeer and Van Gogh. that far-reaching building the first electrostatic your heritage,” he said. The lack of attention heritage, we dance in generator, which became It’s a heritage worth preserving — and that’s one to the anniversary wooden shoes. important in atom smashing. The Lakes Mall reason that Holland-area heritage groups are becom- points out that while this area has the greatest When it comes to representing the culture ing more closely affiliated. concentration of people of Dutch ancestry in that originated in the Netherlands, our Dutch Gordon Van Wylen, president emeritus of Hope America outside a few small burgs in Iowa, ain’t much. 1986 College, played a role in establishing the Dutch Heri- there is little or no local recognition of the Netherlands North Sea Protection tage Coordinating Council. richness of Dutch history. Works are complete, later recog- “Every country has the possibility of undergoing very Our understanding of Dutch-American An American legacy nized by the American Society of significant cultural change and that’s certainly true of heritage begins and ends with the colonies The 400th anniversary celebration has been Civil Engineers as one of the Lakeshore Marketplace Holland (city),” Van Wylen said. “I think the challenge established by Van Raalte and his contem- a big deal in New York, where Henry Hud- seven wonders of the Modern is to identify a lot of the strong characters and quali- poraries in the mid-19th century, and our son, sailing on behalf of the Dutch East India World. ties. They transcend culture, I think.” local Dutch attractions are rooted in the rural — Stephen Kloosterman life of that time. West Michigan is one of the See DUTCH, A2 I-96 INSIDE DEATHS INDEX CONTACT US Online Lena Klamer, 95 Births ...... A4 Classified: (616) 355-3278 Classified ...... C6 Delivery: (616) 392-8800 NEWS Page A5 Comics ...... C4 News: (616) 392-2314 or Community ...... A4 [email protected] ◆ Allegan County hands out last of stimulus money, A3. Horoscope...... C5 ◆ President Obama continues tour of Far East, A10. Life&Style ...... C1 Lottery...... A2 Opinion...... A9 Spring Lake SPORTS Puzzles ...... C5 Sports ...... B1 ◆ Hope football team expects more next season, B1. ◆ Holland diver soars to one of state’s best, B4. ▼ Grand Haven 49417 The Holland Sentinel is a 7 day a week, Over 13,000 morning publication with readership Daily Readers (visitors) of over 42,000 potential customers. West Olive 49460 Our reach is substantial whether you advertise your business in print or online US-31 Grand Lake 17 MILES at: hollandsentinel.com Rapids Michigan 11 MILES
Grandville Hudsonville Rivertown Crossings 6 MILES 49426 Mall The Westshore Mall Downtown I96 Zeeland 49424 49464
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Hamilton 49419 The Holland Sentinel Online E-Edition provides readers a way to view the Saugatuck REGIONAL LOCATION 49453 Allegan M-40 newspaper as seen in print, as well as view 49010 and print ads. Douglas Fennville 49406 49408
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COOKIN’ UP A Page 4 Chicago The printed partner of myzeeland.com CELEBRATION Saturday • Sunday | November 22-23, 2008 Vol. 1, Issue 30 South Haven What’s inside KUNG FU KICK ‘KUNG FU PANDA’ PARTY AT LIBRARY AT HIT WITH YOUNG PATRONS AND PARENTS. PAGE 7 49090
TOUGH CHOICE: Moral dilemma a part of successful turkey hunt. Page 8 CIRCULATION FACTS FRIES GUYS: Sweet potato fries an alternative to the traditional Thanksgiving casserole. Page 6 How we reach your customer
INDEX Obituaries ...... 2 Kitchen Connection . .6 Outdoor Traditions . .8 Travel Talk ...... 9 Classifieds ...... 14
FREE photos with Santa Tuesday Gather ideas as you stroll through our forest Our pre-lit trees are from GKI/Bethlehem Lights (our 13th Dec. 2nd 6-8 pm of beautifully decorated theme trees! season with this company and we are very impressed). Free Pizza & Pop Choose from thousands of ornaments for They are beautiful, with folding branches and lights compliments The Holland Sentinel Circulation your home or for gifts for those special already attached, and the quality of these trees will of Sluggo’s people in your life. enhance your home for many Christmases to come! Wreaths, Light Sets, Garlands, and so much more. Over 50 Trees on Display - - - 4 feet to 12 feet tall! If you are in the market for a new Make Christmastime at VanWieren’s part Christmas tree this year, we have dozens of your Holiday Tradition. from which to choose in all shapes 645 Douglas Ave., Holland, MI (Ottawa Beach Rd.) sizes and styles.... 616-396-2378 • Toll Free 877-765-9440 Open weekdays 8am-8pm, • Saturdays 8am-5pm • Closed Sundays www.vwhardware.com
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January 2010 • 54 W. 8th St., Holland, MI 49423 • Ph (616) 546-4200 • Fax (616) 392-3526 • (800) 968-3497 • www.hollandsentinel.com Here’s how Great we Rate AVERAGE ISSUE, PAST 7 DAY REACH Prices per column inch and smart deals for even the smallest advertising budget. 62% THE HOLLAND SENTINEL DEADLINES RETAIL & CLASSIFIED DISPLAY Rates effective June 1, 2008. Publication Deadline Electronic Send Deadline Attend College (Rates quoted per column inch unless noted) WEDNESDAY ...... Mon 3pm ...... Tues Noon Retail Display...... $15.74 THURSDAY ...... Tues 3pm ...... Wed Noon Classified Display – Multi-Column . . . . . $11.50 FRIDAY ...... Wed 3pm ...... Thurs Noon Classified – Single Column ...... $17.60 Single Column Pick-up ...... $13.20 SUNDAY LIFESTYLE ..Wed 3pm ...... Thurs Noon Recruitment Display ...... $11.50 SATURDAY ...... Wed 3pm ...... Thurs Noon Recruitment Line...... $17.60 TV WEEK ...... Wed 3pm ...... Thurs Noon Agency Recruitment Display ...... $17.60 MYZEELAND ...... Wed 3pm ...... Thurs Noon Agency Recruitment Single Column . . . $24.80 FLASHES NORTH .....Wed 3pm ...... Thurs Noon *Yahoo Hot Jobs / Top Jobs ...... $134.00 FLASHES SOUTH .....Wed 3pm ...... Thurs Noon Legal Retail ...... $15.95 Legal Classified ...... $10.82 SUNDAY ...... Thurs 3pm ...... Fri Noon Annual agreement savings contracts available. MONDAY ...... Thurs 3pm ...... Fri Noon *Added to all recruitment advertising TUESDAY ...... Fri 3pm ...... Mon Noon
COLOR BY THE INCH Successful marketing plans are based on reach, frequency, Increase readership of your ad by 20% with one color; immediacy and offer. Use these discounts below to maxi- or by 60% with four color mize your investment. One Color $3.95 per inch Four Color $5.95 per inch 33% OFF PICK UP SAVINGS *Maximum $199 1st color $99 2nd & 3rd colors Ads repeated within a 7-day period will receive a 33% savings on space off the applicable TOTAL MARKET COVERAGE (TMC) PRODUCTS Holland Sentinel rate. Holland North & South Flashes & My Zeeland reaching *(This special applies to two column or larger ads.) non-subscribers of The Holland Sentinel. Premium front & back positions available. 4-DAY MARKET BLITZ SAVINGS (Rates quoted per column inch unless noted) Four inch or larger ads running four days within a seven day period in The Holland Sentinel in print receive Multiple TMC Editions 25% discount off space and color the following savings, and online. COLOR RATES Open 1st day Open or contract rate Spot ...... $1.25 2nd day 25% off Full ...... $2.50 3rd day 50% off 4th day 75% off AD SIZES (Inches) 7 Day Online Ad $35 # of col. ... Retail ...... Classified ...... My 48% Zeeland 7 DAY MARKET BLITZ SAVINGS 1 ...... 1.6417 ...... 1.07 ...... 1.6157 Four inch or larger ads running 7 consecutive days in The $50,000+ Income 2 ...... 3.3633 ...... 2.223 ...... 3.3563 Holland Sentinel in print and on-line receive the following 3 ...... 5.085 ...... 3.375 ...... 5.097 savings: (This special applies to two column or larger ads.) 4 ...... 6.8067 ...... 4.528 ...... 6.8377 5 ...... 8.5283 ...... 5.681 ...... 8.5783 1st day Open or contract rate 6 ...... 10.25 ...... 6.834 ...... 10.319 2nd day Open or contract rate 7 ...... 7.986 3rd day Open or contract rate 8 ...... 9.139 4th day Open or contract rate 9 ...... 10.292 5th day FREE 6th day FREE 7th day FREE 7 Day Online Ad minimum $35
TOMA (TOP OF MIND AWARENESS) ANNIVERSARY & GRAND OPENING SAVINGS 2X2” PACKAGE 1X2” PACKAGE Congratulations! We'll double your ad size for free and Insertions per week Insertions per week we'll even throw in half-price color! Approx. monthly cost Approx. monthly cost PROOFS 2 times (+1 wk. online) $268 3 times (+ 1 wk. online) $202 Proofs are available for ads 1/8 page or larger. All other 3 times (+ 1 wk. online) $402 4 times (+ 1 wk. online) $260 ads may be checked in our office, faxed or e-mailed for 4 times (+ 1 wk. online) $521 5 times (+ 1 wk. online) $320 your approval. 5 times (+ 1 wk. online) $640 6 times (+ 1 wk. online) $379 6 times (+ 1 wk. online) $759 7 times (+ 1 wk. online) $439 7 times (+ 1 wk. online) $878 GUARANTEED PLACEMENT Guaranteed position when available will be charged an additional $125 per insertion. The Holland Sentinel Day by Day Mondays Food POLITICAL ADVERTISEMENT Tuesdays Health Political rates apply along with any frequency discounts. Ads must be prepaid and must carry the name and Wednesdays Education address of the person responsible for the advertisement. Thursdays Haps Entertainment If placed by a committee or group, the name and address Fridays Home & Real Estate of the group or committee must be included. A political Saturdays Religion release form must be signed. 79% Sundays Lifestyles, Travel, Automotive, Jobs Home Owners Daily Community, Classifieds, Local, AD CANCELLATION POLICY Source: 2007 Holland Market Study Main News, Regional, Sports, Customer cancelling an ad after space reservation deadline Wilkenson & Associates Weather will be charged 33% of the original ad cost scheduled.
January 2010 • 54 W. 8th St., Holland, MI 49423 • Ph (616) 546-4200 • Fax (616) 392-3526 • (800) 968-3497 • www.hollandsentinel.com Find your Niche in Specialty Publications 2011 Photo Calendar Holland Christian Newsletter Featuring beautiful West Michigan scenery from local photographers. The Holland Christian Newsletter publishes 3 times annually and gives a full report • 13 month full color glossy wall calendar and update on the Holland Christian School System. • Quick reference Business Directory • 2012 dates at a glance Holland Public Schools HPS Happenings an update to the community on the Holland Public School System All About Holland 2011 - delivered to homes in the 49423 zip code plus direct mailed to student homes 6 All About Holland is the exclusive tourism fulfillment magazine sent out by times per year. the Holland Area Convention & Visitors Bureau and Holland Area Chamber of Home Show 2010 Commerce. The annual four color gloss magazine is distributed around the mid- The Home Edition 2010 is a great opportunity for you to promote your home western United States to attract and educate potential visitors to the Holland area. improvement, home decorating and gardening products just in time for Spring. Don’t miss this... next year is a long time to wait. 125,000 copies distributed This piece will drive customers interested in planning their home improvement projects as soon as the weather breaks to your business for all of their project Answer Book needs. How do I find a doctor for my family? Dentist? Orthodontist? Who are the waste disposal companies in the area and when do they pick up? What are the electrical Home & Garden company choices? Where is the elementary school? These are all questions that Designed to get people excited & informed about spring & summer planting & have run through our minds as we settled into the area. The Answer Book will gardening. serve as an all inclusive resource for basic information on our communities. iMagazine Best of West Michigan 5,400 copies are direct-mailed to homes of West Michigan Women, ages 30-55 in 42,000 readers of The Holland Sentinel vote on area businesses and people to find households with annual household incomes of over $85,000. Publishes 3 times a out who stands out from all the others. If your business or employee is chosen, year. this section is your opportunity to thank the community or return the favor with a New Bride special offer. Readership Target: Local Community NewBride features the most current trends in bridal fashion, decorating, vacations, gift registry, dining, reception planning, homes, lending information and more! Chamber Business to Business Published in September in full color gloss and offering a Web site that is updated Published in conjunction with the annual Holland Chamber of Commerce Business with current wedding trends, along with 2 shows in Spring and Fall. to Business Expo. This section features information on all show participants. Parade of Homes Chamber Business Magazine The 2010 Parade of Homes from the Home Builders Association of Holland is one The Holland Area Chamber Newsletter was created to keep its members informed of the areas most attended events. This widely distributed guide provides over about what is happening with the Chamber and to allow its members to market 42,000 readers with all they need to know, including maps and renderings. goods and services. The newsletter will be inserted four times a year within The Holland Sentinel, giving you the added reach you need to effectively market your Relay For Life goods and services. This annual event is the main fundraiser for the local American Cancer Society. The Downtown Holland Magazine section runs in support and promotion of the event. Distributed with iMagazine, with additional mailing to Cascade, Ada, and East Senior Times Grand Rapids, this magazine is devoted to promoting shopping in Downtown Senior Times is a local monthly publication devoted exclusively to consumers 55+. Holland. Publishes with iMagazine 3 times a year. Inserted into The Holland Senior Times target the mature market that has buying power, disposable income Sentinel plus drop points throughout Downtown Holland. and an active lifestyle. Half of the nation’s disposable income belongs to consum- Focus ers 55 and older and these adults control 75% of America’s money. Focus is the most in-depth Holland/Zeeland area business section published in this Sentinel Savings market, winning awards with the Inland Press Association. Sentinel Savings is a unique direct mail program that leverages the power of print, Golf West Michigan direct mail, and online advertising to reach your customers. This twice annual publication gives your course the opportunity to showcase your Spirit of Giving best features and rates for the spring and fall seasons. This new publication is dedicated to non-profit organizations to reach over 18,000 Green Scene Holland Sentinel Readers during the holiday season for donations and volunteers. This section features information on how to make your home more “Green”, featuring articles on energy savings and local companies’ efforts to reduce energy Stretched consumption & waste. Publishes monthly. A tight household budget doesn’t mean sacrificing. It means that families need to be creative and careful to make their dollars go further. Use this opportunity to Hamilton Herald capture your share of area household dollars. This section will insert in The Holland A monthly publication for the Hamilton area, about the Hamilton area, by the Sentinel. It features ways to conserve, save and generate extra income. Hamilton area. Distributed to over 6,500 homes in Hamilton with The Holland Sentinel on the first weekend of each month. Along with various bulk drops Tulip Time throughout the Hamilton area. Celebrating its 79th Anniversary this year, more than a million people will visit Holland during Tulip Time. The Holland Sentinel Tulip Time sections serve as a Higher Education guide to visitors and locals alike to enjoy the festival and all that it brings. This piece is geared toward the soon-to-be graduating high school student and their families. With so many things to consider such as where to go to college, what career to follow and financial aid, readers will find this publication to feature articles that focus on what they need to know to prepare for Higher Education. Holland Area Chamber of Commerce Annual Report This annual report to the community from the Holland Area Chamber of Commerce educates over 42,000 local readers about the Holland area’s very vital business community.
January 2010 • 54 W. 8th St., Holland, MI 49423 • Ph (616) 546-4200 • Fax (616) 392-3526 • (800) 968-3497 • www.hollandsentinel.com MARKET DEMOGRAPHICS
THE HOLLAND SENTINEL’S MARKET ...... TOTAL POPULATION 2008 Estimate ...... 118,379 2000 Census ...... 110,059 2008 Households ...... 40,974 AGE FRONT PAGE BILLBOARDS! 0-17 ...... 27% 18-34 ...... 25% 35-54 ...... 28% 55-64 ...... 9% STICKY NOTES 65 and over ...... 11% EDUCATION High school graduate or less . . . . 48% Some College ...... 26% It’s your opportunity to be the first 4-year degree or higher ...... 26% EMPLOYMENT advertising message our readers see! Employed ...... 70%
FRIDAY, SEPTEMBER 28, 2007 HIGH 67 LOW 43 Details, A8 CONTENT Not Employed ...... 30% YOU CAN USE FRIDAY, SEPTEMBER 28, 2007 HIGH 67 LOW 43 Details, A8 CONTENT Purchase a new home for The Holland YOU CAN1) USEyour family. E1 FRIDAY, SEPTEMBER 28, 2007 HIGH 67 LOW 43 Details, A8 CONTENT Premium Purchase a new home for HOUSEHOLD INCOME The Holland YOU CAN1) USEyour family. E1 Relieve the itching in your 2) dog’s ears. C3 Purchase a new home for The Holland 1) your family. E1 Relieve the itching in your Give your time to a local Less than $35,000 ...... 27% 2) dog’s ears. C3 3) organization. A4 hollandsentinel.com Sticky Note Pricing Since2) JulyRelieve the1, itching 1896 in your Sentineldog’s ears. C3 Give your time to a local 50 cents 3) organization. A4 $35,000-$49,999 ...... 18% hollandsentinel.com Since July 1, 1896 FRIDAYSentinel NIGHT 3) Give your BLACKWATERtime to a local 50 cents (cost per thousand) organization. A4 hollandsentinel.com PICTURE-PERFECT FOOTBALL Since July 1, 1896 UNDER MORE FIRE $50,000-74,999 ...... 24% SentinelEYEBROWS 50 cents FRIDAY NIGHT PICTURE-PERFECT BLACKWATER FOOTBALL◆ Jason Rising picks ◆ Professional grooming UNDER ◆MORE Report FIREsays firm’s actions FRIDAY NIGHTthe top five teams. B1 PICTURE-PERFECTEYEBROWSis the latest trend. C1BLACKWATERtriggered 2004 battle. A5 $75,000 or more ...... 31% 1-2x $74.70 FOOTBALL◆ Jason Rising picks ◆ Professional grooming UNDER◆ MORE Report says FIRE firm’s actions the top five teams. B1 EYEBROWSis the latest trend. C1 triggered 2004 battle. A5 ◆ Jason Rising picks ◆ Professional grooming ◆ Report says firm’s actions the top five teams. B1Athletes, coachesis the latest trend. C1 triggered 2004 battle. A5 STATE BUDGET MARITAL STATUS 3 - 9x $71.11 STATE BUDGET Athletes,battle coaches concussionsSTICK Governor Married ...... 62% Athletes,battle coachesconcussions STATE BUDGETGovernorhopeful a 10 - 19x $51.70 battle concussions to the Governorhopefuldeal a can Not Married ...... 38% head-on hopefuldeal a canbe made BY JASON RISING FRONT STAFF AND WIRE REPORTS [email protected] deal becan made PRESENCE OF CHILDREN 20 & up $46.41 (616) 546-4276 LANSING | Lawmakers and BY JASON RISING STAFF AND WIREGov. REPORTS Jennifer Granholm said head-onWhen Holland Christian Thursday night they were still [email protected] be made (616) 546-4276lacrosse player Philip Bell LANSING | Lawmakersworking on and a deal to avoid a Children in Household ...... 40% BY JASON RISING collided with an opposing STAFF AND WIREGov. REPORTSJennifer Granholmpartial government said shutdown player last spring, the impactPAGE! next week. [email protected] Holland Christian Thursday night they were still (616) 546-4276lacrosse playerleft Philip him dizzy,Bell confused and LANSING | Lawmakersworking on anda dealGranholm to avoid a SPEECH collided with anunable opposing to concentrate. Gov. Jennifer partialGranholm government saidsaid shutdown in a tel- Life & Style/TV Week $45.00 He sustained a concus- evised Read When Hollandplayer Christian last spring, the impact Thursday nightnext they week. were still No children in household ...... 60% lacrosse playerleft Philiphim dizzy, Bell confusedsion from and the helmet-to- working on a dealGranholm to avoid aSPEECHaddress the full collided withunable an opposing to concentrate.helmet hit that ended his J.R. Valderas/The Holland Sentinel partial governmentsaid in shutdown a tel- Thursday text of player last spring,He the sustained impact junior a concus- season. Hamilton’s Nate Wind takes next week. evised Readthat she was the governor’s left him dizzy,sion confused from and the helmet-to-“I came up to check a guy, down Hillsdale’s Kyle Kolasa. Granholm addressSPEECH thetaking full the speech at unable to concentrate.helmet hit thatand ended our helmetshis connectedJ.R. Valderas/TheNeither Holland player Sentinel got a concussion said in a tel- Thursday textfirst of steps holland He sustainedjunior a concus-season. head-on,” Bell said.Hamilton’s “It was Nate a Windduringtakes the play, but football play- evisedthatRead she was thetoward governor’s shut- sentinel.com. sion from the “Ihelmet-to- came up topretty check big a guy, hit. Itdown knocked Hillsdale’s me Kyleers can Kolasa be more. at risk for con- address takingthe full the speechting the at gov- HOME OWNERSHIP helmet hit thatand endedour helmets his and connected him aroundJ.R. Valderas/TheNeither pretty Holland player good. Sentinel got cussionsa concussion because of the physical Thursday firsttext ofsteps hollandernment down, but remained junior season.head-on,” Bell said.I justHamilton’s “It got was the Nate a worstduring Wind of it.”thetakes play, butnature football of theplay- sport. that she was towardthe governor’s shut- sentinel.com.hopeful an agreement could “I came up topretty check big a hit.guy, It knockeddownBell Hillsdale’sattended me ers Kyle school can Kolasa be morethe. at risk for con- taking the tingspeech the atgov- yet be reached. and our helmetsand connectedhim aroundnext prettyNeither day good. player despite gotcussions a concussion having because ofa headthe physical injury occurs. first steps ernmentholland down, but“We’ve remained narrowed our differ- Homeowner ...... 77% head-on,” BellI said.just got “It thewas worst a during of it.” the play, butnatureminor football of the play- sport. “I think it’s as big an issue toward shut- hopefulsentinel.com. an agreementences,” Granholmcould said. pretty big hit. It Bellknocked attended me ersschool can be the more atheadaches, risk for con- as it’s ever been,” said Kirk ting the gov- yet be reached. She said casinos, lottery and him aroundnext pretty day good. despitecussions having becauseawhich ofhead the physicalinjuryhe occurs.Brumels, head athletic train- ernment down, “We’vebut remained narrowedsales, our parks, differ- Secretary of State I just got the worst of it.” minornature of the sport.“I think it’s as big an issue hopeful an agreementences,” Granholm could said. Bell attended school the headaches, as it’s ever been,” said Kirk yet be reached. She said casinos, lottery next day despite having whicha head injuryhe occurs.Brumels, head athletic train- “We’ve narrowedsales, ourparks, differ- Secretary of State minor “I think it’s as big an issue ences,” Granholm said. Today’s Value $43.00 headaches, as it’s ever been,” said Kirk She said casinos, lottery which he Brumels, head athletic train- sales, parks, Secretary of State Source: Claritas 2008 *Not available on Sundays
Minimum order is 15,000 and orders must be in even thousands. Front Page Sticky pricing IS...YOUTHFUL includes a 2x4 Page 2 or 3 display ad (value $99), and an online sticky (value $99), Life & Style/TV Week Sticky pricing includes a 2x4 Page 2 or 3 display ad (value $99). Display ad must run in the same month as the Sticky Note.
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AAsksk aboutabout IS...AFFLUENT ““Scratch-off”Scratch-off” & ““VariableVariable Data”Data” NNotes.otes.
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January 2010 with incomes $50,000+ • 54 W. 8th St., Holland, MI 49423 • Ph (616) 546-4200 • Fax (616) 392-3526 • (800) 968-3497 • www.hollandsentinel.com Find Your Niche in Specialty Publications.
JANUARY 2010 MAY 2010 SEPTEMBER 2010 Best of West Michigan Green Scene Golf West Michigan Green Scene Hamilton Herald Green Scene Hamilton Herald Relay for Life Hamilton Herald Higher Education Holland Chamber Newsletter Senior Times Holland Chamber Newsletter Holland Christian Newsletter Sentinel Savings (Zeeland) Holland Christian Newsletter Senior Times Tulip Time New Bride Show & Guide Sentinel Savings (North Holland) Senior Times Sentinel Savings (South Holland)
FEBRUARY 2010 JUNE 2010 OCTOBER 2010 Green Scene Green Scene 2011 Photo Calendar Hamilton Herald Hamilton Herald Chamber Business to Business Expo Home Edition Holland Public Schools Focus on the Performing Arts New Bride Show Parade of Homes Green Scene Senior Times Senior Times Hamilton Herald Sentinel Savings (Zeeland) Sentinel Savings (South Holland) Holland Public Schools Senior Times Sentinel Savings (North Holland)
MARCH 2010 JULY 2010 NOVEMBER 2010 Downtown Holland Magazine Answer Book Downtown Holland Magazine Focus Green Scene Downtown Savings Book Green Scene Hamilton Herald Green Scene Hamilton Herald Senior Times Hamilton Herald Holland Chamber Newsletter Sentinel Savings (North Holland) iMagazine Holland Public Schools Senior Times iMagazine Sentinel Savings (Zeeland) Quinceañera Spirit of Giving Senior Times Sentinel Savings (South Holland) Stretched APRIL 2010 AUGUST 2010 DECEMBER 2010 Golf West Michigan Downtown Holland Magazine All About Holland 2011 Green Scene Green Scene Green Scene Holland Christian Newsletter Hamilton Herald Hamilton Herald Holland Public Schools Holland Public Schools Holland Area Chamber of Commerce Annual Section Senior Times iMagazine Holland Public Schools Sentinel Savings (North Holland) Senior Times Senior Times West Michigan Condos Sentinel Savings (Zeeland) Sentinel Savings (South Holland)
January 2010 • 54 W. 8th St., Holland, MI 49423 • Ph (616) 546-4200 • Fax (616) 392-3526 • (800) 968-3497 • www.hollandsentinel.com REACH A NEW Advertising MARKET. as simple as... Look no further than online $75 per wk newspaper readers. A Guaranteed minimum hollandsentinel.com 7,500 Impressions per week reaches over 10,000 The “A” Position is a top of readers of which most page leader board ad space. This space gives you a do not subscribe to “fi rst look” from our online a print product. readers.
$65 per wk B Guaranteed minimum 7,500 Impressions per week The “B” Position is our biggest ad space available. The Max ad runs the $ entire website excluding Front Page. 85 per wk Make your business stand out with C Guaranteed minimum 7,500 Impressions this skyscraper of an ad. per week The “C” Position runs on the entire website including front page. Upgrade to a “video” ad for $35 per week additional.
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January 2010 • 54 W. 8th St., Holland, MI 49423 • Ph (616) 546-4200 • Fax (616) 392-3526 • (800) 968-3497 • www.hollandsentinel.com A national website, searchable by town and zip code, that combines electronic advertising circulars, deals, coupons & travel specials to reach customers who prefer to get their information online. Over 1,200 newspapers participate in the program by running promotional ads in print and online representing $6.2 million in print circulation.
• Featured Deals As low as $350
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• Ads Only $15/1,000 impressions! 3 positions Available *Prices based on a single county advertising area. Also available by state, multi-state and national advertising area. Contact your sales rep for pricing and discounts for multiple categories.
January 2010 • 54 W. 8th St., Holland, MI 49423 • Ph (616) 546-4200 • Fax (616) 392-3526 • (800) 968-3497 • www.hollandsentinel.com NEWSPAPER PREPRINTS... Top 10 a Great way to make an Impact in the newspaper. reasons to use Newspaper PREPRINTED INSERTS Preprints These rates apply to The Holland Sentinel & TMC. Preprints are mechanically inserted in-house. Rates quoted on a cost-per-thousand. Minimum charge $350. 1
Zoning of preprints is permitted Mon.-Sat. See zoning map for complete zoning information. Impact. Preprints tend to slide out of the TAB Broadsheet Mon - Sat Sunday paper demanding to be read. Single Sheet ...... _ ...... $45.50 ...... $47.00 4-6 ...... 2 ...... $49.50 ...... $51.00 2 8-12 ...... 4 ...... $56.50 ...... $58.00 Control. 16 ...... 8 ...... $65.00 ...... $66.00 Advertisers control size, color, pages, 20 ...... 10 ...... $72.00 ...... $73.00 items and reproduction with a preprint. 24 ...... 12 ...... $79.00 ...... $80.00 28 ...... 14 ...... $79.00 ...... $80.00 3 32 ...... 16 ...... $79.00 ...... $80.00 36 ...... 18 ...... $79.00 ...... $80.00 Targeting. 40 ...... 20 ...... $79.00 ...... $80.00 Newspaper inserts allow advertisers to distribute cost effectively by zip code. 44 ...... 22 ...... $79.00 ...... $80.00 48 ...... 24 ...... $79.00 ...... $80.00 4 For every 4 additional pages add $1/M Flexibility. Newspapers can deliver single PREPRINT DEADLINES AND MECHANICS sheets, cards and catalogs. They can Reservations due 10 days prior to insertions. Delivery due 7 days prior to insertion. Minimum size also distribute large-format and small, acceptable is 5”x 7" Maximum size is 11.5" x 11.5". Receiving hours: Mon.-Fri. 8 a.m. to 4 p.m. heavy or light stock and on Shipping address: 595 Jenner Drive, Allegan, MI 49010 the day needed.
5 WE-PRINT & DISTRIBUTE SINGLE SHEET 8.5" X 11" All rates are per thousand for quantity ordered and include standard composition, printing and insertion Efficiency. charges in The Holland Sentinel and TMC using standard ink colors with Black being considered a color. Prices Newspaper inserts are cost -efficient based on 18,000 minimum quantity. $350 minimum order. in terms of distribution costs they are often able to deliver for far less than five cents per household.
6 STOCK INK COLORS PRINTING & INSERTING Date-specific delivery. $ Newspapers deliver inserts on the 50# Bond One side one color 55/m day chosen as opposed to within a window of time. 50# Bond One side two colors $58/m 7 70# Gloss Two sides four colors $72/m Environment. Because newspapers are like a welcome guest in a subscriber's home, their inserts are more likely to be seen and read. ADDITIONAL OPTIONS DEADLINE SCHEDULE Colored Paper ...... Add $4.00 per thousand Copy turned in Ready for insertion 8 (Canary, Pink, Green, Blue, or Goldenrod) Monday 10 Days Later Matching of PMS color ink ...... $35.00 Tuesday - Friday 12 Days Later Response/results. Plate Changes ...... $50.00 Newspaper preprinted inserts Print under 18,000 quantity...... Call for pricing can achieve redemption rates of Quotes available for 4-color process up to 10 percent depending upon the offer. Inserts have printing & insertion into other publications a proven track record.
9
Deadlines/timing. MECHANICS, POLICY, BILLING & COPY GUIDELINES Newspapers can accept preprints on a shorter lead Advertiser represents and warrants that all statements contained in copy submitted by Advertiser are true, and Advertiser agrees that time than other distribution it will indemnify and hold harmless Publisher from liability, including reasonable attorneys' fees and other costs of defense, arising vehicles, allowing the ultimate from any actions or claims for libel, slander, disparagement, trade libel, invasion of privacy, or other causes of action resulting from in advertiser responsiveness the publication of Advertiser's copy. Although the Publisher assumes no financial responsibility for typographical errors, if at fault, we to market conditions, will reprint any portion of an advertisement in which an error has occurred that effects its value or give credit for space occupied by product and pricing needs. the error. Publisher shall not be liable for any consequential damages. All care and diligence are used to prevent omission or error in any ad or any part of an ad. Publisher reserves the right to edit or reject any ad, including that which, in its sole opinion, is not in 10 the best interest of its readers or public decency. Publisher reserves the right to insert the word "advertisement" one or more times if advertisement could be construed by the reader as news or editorial. Publisher's schedule of copy and proof deadlines must be observed Saturation. in order to assure publication and reproduction quality. Publisher will make every effort to meet reasonable position requests. Failure Newspapers are able to to meet a position request will not constitute cause for adjustment, refund or rerun. Orders requiring specific position or authorizing distribute preprints to the masses. insertions with the proviso "or omit" cannot be accepted. Publisher reserves the right to change advertising rates at any time and all Both subscribers and non-subscribers agreements are accepted with this provision. If such revisions are not acceptable to the advertiser, the advertiser shall have the right to can be reached through the typical terminate the agreement in writing. 44 inch web standard ad units apply. Retail: full page equals 6 column x 20 in. and double truck newspaper program. measures 21.25 in. x 20 in. billed at 260 in. Classified: full page equals 9 column x 20 in. and double truck equals 21.33 in. x 20 in. billed at 380 in. Requirements: One inch minimum. Ads billed in half inch increments. Any ad over 18 inches in height will be billed at 20 in. Source: NAA
January 2010 • 54 W. 8th St., Holland, MI 49423 • Ph (616) 546-4200 • Fax (616) 392-3526 • (800) 968-3497 • www.hollandsentinel.com THE HOLLAND SENTINEL REACHES A HIGHLY DESIRABLE MARKET OUR READERS ARE... TOTAL GENDER Men ...... 46% Women ...... 54%
AGE 18-34 ...... 29% 35-54 ...... 39% 55-64 ...... 15% 65 and over ...... 17%
EDUCATION High school graduate or less ...... 38% Some College ...... 32% 4-year degree or higher ...... 30%
EMPLOYMENT Employed ...... 63% Not Employed ...... 27%
HOUSEHOLD INCOME Less than $35,000 ...... 25% $35,000-$49,999 ...... 32% $50,000-74,999 ...... 27% $75,000 or more ...... 21%
MARITAL STATUS Married ...... 62% Not Married ...... 38%
PRESENCE OF CHILDREN Children in Household ...... 41% No children in household ...... 59%
HOME OWNERSHIP Homeowner ...... 79% Source: 2007 Holland Market Study. Wilkenson & Associates 79% Homeowners 63% Employed
January 2010 • 54 W. 8th St., Holland, MI 49423 • Ph (616) 546-4200 • Fax (616) 392-3526 • (800) 968-3497 • www.hollandsentinel.com Partnership with Commitment EQUALS A GREAT INVESTMENT!
ANNUAL AGREEMENT RATE OPTIONS Rates Effective December 1, 2008 The Holland Sentinel offers lower advertising rates based on advertiser annual commitment level DISCOUNTS
Revenue Retail Classified Recruitment Single Pickup Preprint Legal Legal Color Online Sticky Level pci pci Display pci Column Single Schedule Retail Class Products Notes $5,000 $14.18 $10.14 $10.26 $15.86 $11.90 A $14.41 $10.10 5% 5% 5%
$10,000 $12.99 $9.27 $9.38 $14.50 $10.88 A $13.18 $9.22 5% 5% 5%
$18,500 $12.24 $8.75 $8.85 $13.68 $10.26 B $12.43 $8.71 10% 10% 10%
$37,000 $11.78 $8.42 $8.52 $13.17 $9.88 B $11.97 $8.39 25% 15% 15%
$51,000 $11.19 $8.00 $8.09 $12.51 $9.38 C $11.37 $7.96 30% 15% 15%
$95,000 $10.45 $7.47 $7.56 $11.70 $8.78 C $10.63 $7.44 40% 20% 20%
$120,000 $9.85 $7.05 $7.14 $11.03 $8.27 D $10.03 $7.02 45% 20% 20%
$180,000 $9.24 $6.62 $6.71 $10.37 $7.78 D $9.43 $6.60 50% 20% 20%
PREPRINT SCHEDULE TAB Broadsheet M-S Sun M-S Sun M-S Sun M-S Sun Pages Pages A A B B C C D D Single Sheet --- $44 $46 $42 $44 $40 $42 $40 $42 4-6 2 $48 $50 $46 $48 $43 $45 $43 $45 8-12 4-6 $55 $57 $53 $55 $50 $52 $49 $51 16 8 $63 $65 $61 $63 $56 $58 $55 $57 20 10 $70 $72 $62 $64 $61 $63 $59 $61
TAB Broadsheet M-S Sun M-S Sun M-S Sun M-S Sun Pages Pages A A B B C C D D 24 12 $77 $79 $64 $65 $62 $64 $61 $63 28 14 $77 $79 $64 $65 $62 $64 $61 $63 32 16 $77 $79 $64 $65 $62 $64 $61 $63 36 18 $77 $79 $64 $65 $62 $64 $61 $63 40 20 $77 $79 $64 $65 $62 $64 $61 $63 44 22 $77 $79 $64 $65 $62 $64 $61 $63 48 24 $77 $79 $64 $65 $62 $64 $61 $63
January 2010 • 54 W. 8th St., Holland, MI 49423 • Ph (616) 546-4200 • Fax (616) 392-3526 • (800) 968-3497 • www.hollandsentinel.com ZONING INFORMATION Holland Sentinel Advertising Zone Map
HZ Zone - B
HZ Zone - C
HZ Zone - A C B HZ Zone - D
A
D
Sunday The Holland Sentinel Distribution Area/ Mon - Fri & Sunday TMC* Plus Zip Code Thurs Sat TMC* delivers this market
A THE HOLLAND 49423, 7,000 7,610 No Zoning 9,450 49434 SENTINEL’S REACH B Total Adults 49424, 5,400 6,000 No Zoning 8,450 49460 Total Readership 62% C Past 7-day Readership 58% 49464 3,410 3,800 No Zoning 6,700 Total Daily Readership 50% D 49408, Average Issue Daily 41% 49419, 1,800 1,990 No Zoning 49453 Total Sunday Readership 55% Average Issue Sunday 47% Circulation 17,610 19,400 20,700 24,600 45,300
*TMC = Total Market Coverage. Seasonal Variation may occur. Source: 2007 Holland Market Study, Wilkerson & Associates. Revised using October, 2009 Circulation numbers. Full Run includes, Sale & promo copies, Hospitals, College Campuses, NIE, etc. January 2010 • 54 W. 8th St., Holland, MI 49423 • Ph (616) 546-4200 • Fax (616) 392-3526 • (800) 968-3497 • www.hollandsentinel.com RETAIL SALES POTENTIAL
49423, 49424, and 49464 Area Codes Retail Potential Expenditure Category Total Airline Companies $19,915,312 Appliances-Household-Major-Dealers $6,990,151 Appliances-Household-Major-Service & Repair $1,270,492 Attorneys/Lawyers $33,132,656 Automobile Body Repairing & Painting $3,989,975 reach this Automobile Dealers-New & Used $196,700,007 Automobile Parts-New & Used $11,135,698 Automobile Renting & Leasing $7,823,676 Automobile Repairing & Service $58,952,119 Beauty Salons & Barber Shops $18,047,638 $ Book Dealers-Retail $17,726,154 Building Materials $1,458,201 Carpet & Rug Dealers $5,123,160 Child Care/Day Care Centers $12,927,543 2 Cleaners/Laundries/Dry Cleaning $3,548,038 Computers-Dealers $22,339,227 BILLION Contractors-General $1,507,140 Dentists $26,514,095 Department Stores $267,633,210 Electrical Contractors $4,857,832 MARKET Electronic Equipment & Supplies-Dealers $46,200,762 Florists-Retail $6,441,275 Furniture (Retail & Non-Specific) $25,820,337 Golf Courses-Public $11,009,773 Grocers-Retail $332,041,822 Hardware-Retail $6,192,041 Heating Contractors $4,646,951 Home Improvements $20,069,368 Hospitals $18,454,215 Landscape Contractors $9,191,530 Lawn Maintenance $9,020,979 Lumber-Retai $1,458,201 Motels & Hotels $19,527,344 Motorcycles & Motor Scooters-Dealers $3,615,814 Moving & Storage $5,235,725 Nursing Homes $1,149,719 Opticians & Optometrists $11,058,327 Pest Control Service/Exterminators $336,162 Pet Grooming $317,517 Pet Shops $13,480,124 Pharmacies & Drugstores $191,267,405 Physicians & Surgeons $23,713,212 Plumbing Contractors $319,755 Rental Service-Stores & Yards $1,034,305 Restaurants (Fast Food, Other & Non Spec) $98,482,149 Roofing Contractors $4,701,580 Schools-Academic-Colleges & Universities $54,975,235 Schools-Academic-Secondary & Elementary $18,506,176 Sporting Goods-Retail $18,166,888 Television-Cable, CATV & Satellite $25,591,515 Theaters $2,653,217 Tire Dealers $17,958,863 Veterinarians $9,339,846 Total Retail Sales Potential $2,030,773,603
Source: Claritas, Inc. 2007
Let The Holland Sentinel Tap You Into This Retail Potential!
Sales Manager: Janet Johnson • [email protected] Editor: Pam Fisher • [email protected] New Media: Terrence Vaughn • [email protected] Business Manager: Jennifer Kartes • [email protected] Circulation Manager: Steve Kenemer • [email protected] Design Manager: Holli DeWaard • [email protected] Publisher: Pete Esser • [email protected] January 2010 • 54 W. 8th St., Holland, MI 49423 • Ph (616) 546-4200 • Fax (616) 392-3526 • (800) 968-3497 • www.hollandsentinel.com