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Prices per column inch and options for any size advertising budget! FANS REMEMBER ERNIE In Print Sentinel readers share stories about legendary Tigers broadcaster, B4-B5 SUNDAY, MAY 9, 2010 INSIDE HIGH 56 LOW 54 Details, A10 RIVER BANK The Holland RUN RESULTS, B1 Readership $2.00 Sentinelhollandsentinel.com Since July 1, 1896 Reach MUZIEKPARADE: TULIP TIME FINALE Weather frightful, crowds delighted as man proposes

BY STEPHEN KLOOSTERMAN, ANDREA GOODELL AND BLAKE THORNE Over 41,000 [email protected]

A cold spring breeze Sat- urday couldn’t chill the vis- Stretch ible glow coming from Hol- lander Rick Thompson, 25, & and his girlfriend Lindsae Cushman, 23, when a group of Dutch * dancers in Tulip Time’s

0 Muziekpa- 1 0 2 rade pre- e im sented a Tulip T Readership and banner ask- ing, “Lindsae, Daily Readers will you marry me?” As the crowd oohed and ahed, Thompson dropped to one knee to present a diamond ring to Cushman as TV cameras rolled. She said “yes.” The couple, both gradu- ates of Calvary Schools of Circulation Holland, started dating in November after they both happened to take jobs at Heritage Christian Academy in Kalamazoo, Cushman as a teacher and Thompson as a janitor. “She told me awhile back, I just want a story to tell,” Thompson said. “Both of us have grown up (with) Tulip Time. I thought, what a perfect time to pop ONLINE PHOTOS, the question, and make a story.” Did she know the pro- See photo galleries posal was coming? “Not hollandsentinel.com. today!” the bride-to-be said. “This will be a good INSIDE story,” she said. “I’m kind • More of like an author, and I’ve photos read a lot of books. I like from stories.” Saturday’s On Line da parade, Elsewhere during Satur- rling day’s culmination of Tulip A6. Time, a thinner crowd was s • Photos warmed by the parade of Dennis R.J. Geppert/The Holland Sentinel of your bands. Top right, Rick Thompson proposes to his girlfriend Lindsae kinder With temperatures in Cushman on Eighth Street Saturday afternoon; main photo, rid- cuties, the mid-40s and a driving ers blow bubbles into the air as their float makes its way down C1.

wind, bleachers stuffed full Eighth Street; inset, Pranav Rajesh snuggles up to keep warm R promote? o? r something to d nline commu- during Wednesday’s parade and watches the parade; bottom right, riders on Sara Lee’s Salute Check out our o to Dutch dance float wave to parade-watchers; bottom left, the Readership See PARADE, A2 Zeeland High School marching band performs Saturday. Adoptive couple celebrates Feds seeking life sentence their first Mother’s Day for Westerlund’s child porn

BY ANDREA GOODELL They were told it would Prosecutor questions claims of good character [email protected] be too hard, to forget about (616) 546-4275 adopting the boy they now considered their son, to They were told to be pre- look somewhere else. pared for the worst case sce- Today, Emily Perton cel- nario: The little boy from ebrates her first Mother’s A federal prosecutor has sentencing South Korea could go from Day with her son, Augustus urged a judge to sentence next week. the airplane to the intensive Ju-Seong Perton. Augustus Tom Westerlund to life in Wester- care unit and never leave. turned 2 in March. prison for sexually assault- lund, 51, Over 12,000 It would bring medical “I remember them sitting Dennis R.J. Geppert/The Holland Sentinel ing teen boys, saying Wester- is set for Westerlund expenses, grief and stress Emily and Jason Perton play with their son Gus in his crib lund cannot rely on his good on their marriage. See BABY, A2 Friday afternoon. standing in the community See SENTENCE, A2

DEATHS INDEX CONTACT US INSIDE Advice...... C8 Reach More Franklin W. Giles, 86 Births ...... C2 Classified: (616) 355-3278 * Helen Justin, 90 Business&Finance ...... B6 Delivery: (616) 392-8800 LOCAL Ernestine Klippel, 85 Classified ...... D6 News: (616) 392-2314 or Marvin Lemmen, 84 History ...... C8 [email protected] ◆ Anti-tax sentiment doesn’t stop West hikes, A3. Paul Nienhuis, 67 Horoscope...... C8 ◆ Zeeland postal carriers collect 7,000 pounds of food, A3. Laura Reno, 86 Life&Style ...... C1 James Roberts, 85 Lottery...... A2 Debra Sharda, 53 Opinion...... A9 Daily Readers SPORTS Marian Snyder, 91 Puzzles ...... C8 Leigh Stair, 70 Sports ...... B1 ◆ Mom’s health battle inspires Hamilton athlete, B1. Louis Van Vels, 84 Things To Do Calendar . . . . . C1 People with ◆ Verlander, Cabrera lead Tigers past Indians, B1. Page A4-A5 One Click. (visitors) ▼ And NEW Mobile!

http://m.hollandsentinel.com The Holland SPECIAL Sentinel BONUS! reaches more adults with the Reach has a rapidly CCOLOROLOR weekday and growing number BY THE INCH Sunday editions of online readers. of the YOUR This means a Increase time spent than any whole new Customers marketing reading your ad by other advertising as much as 60% opportunity for medium in your consumers who get their market. information online *based on a 7 day average January 2011 • 54 W. 8th St., Holland, MI 49423 • Ph (616) 546-4200 • Fax (616) 392-3526 • (800) 968-3497 • www.hollandsentinel.com Reach & Stretch Readership & Circulation of your news & message.

SUBSCRIBER AQUATIC LEADER EXCLUSIVE The Holland Sentinel Tom Bos refl ects on 26 years as director of Aquatic Center, B1 ▼ & Stories you’ll fi nd only in REACH DISTRIBUTION SUNDAY, JULY 4, 2010 HIGH 87 LOW 72 Details, B8 today’s printed Holland Sentinel and in our e-edition: INSIDE ■ Fresh views on is a 7 day a week, The Holland patriotism ■ Board to guide HPS projects ■ Retiring Aquatic Center director $2.00 Sentinelhollandsentinel.com Since July 1, 1896 morning publication Build 21 board 10 WAYS TO EXPRESS to guide Holland with readership PATRIOTISM IN 2010 school projects Charged with vision, of over 41,000 communication as HPS spends $73M

BY STEPHEN KLOOSTERMAN Muskegon [email protected] Twentysomethings suggest fresh ways to (616) 546-4258 commit random, small acts of patriotism Now that Holland Public potential customers. Schools Superintendent Brian Davis has got citi- or a fresh look at what it means to be a patriot, twentysomethings in The Sen- zens’ approval, he’s work- tinel newsroom came up with 10 ways the millennial generation expresses ing to not lose it. Dennis R.J. Geppert/The Holland Sentinel patriotism. Young adults born after 1980, they are the children of my genera- Davis will head a steer- Holland Public Schools Superin- tion, “Gen X,” born 1960-79. Interestingly, they tend to be activists in their own ing committee with com- tendent Brian Davis holds a backyard,F affecting global issues by acting locally. A generation that is less about insti- munity representatives, plan for one of the projects the tutions and more about relationships, their patriotism uniquely reflects their core architects, construction school district will undertake READERSHIP values. The five reporters that contributed during a news meeting talked less about managers and the city to this fall. Our reach is idealism and feelings and more about pragmatic, actionable items — small personal oversee the construction acts of patriotism that build community. A toss of confetti to celebrate a new genera- of more than $73 million East School. tion of patriots. in voter-approved repairs, “We’re still well into the — Pam Fisher remodeling and technol- fall before people (will) see ogy upgrades to school any visual work done on Protect America’s natural resources Help a fellow American in need; buildings. the outside,” Davis said. and the environment. Our Ameri- volunteer. Lend someone a hand, “They will work in the Before construction 1 can ancestors worked hard to make 4 educationally or economically. capacity of strategic vision begins, parents and offi- this country great, and stewarding our Tutor a struggling student, mentor an and making sure we are cials on design teams at substantial whether nation’s natural resources is an impor- at-risk youth, volunteer with a local non- staying on course with the each school will have the tant charge. Find a simple way to help profit service agency like United Way. board proposal and mak- opportunity to weigh in the environment: bike to work or activi- — Andy Goodell, 30 ing sure we’re on track with construction manag- ties instead of driving. Volunteer to help with the target dates that ers about what the final Holland Sentinel with a beach or highway cleanup event. Celebrate the American melting we’ve set for construction product will look like. — Peter Daining, 26 pot. Learn something about another completion,” Davis said. Holland Public Schools 5 culture. The is recog- Also, he said, the com- has collaborated with the Support American workers and nized as a diverse nation that celebrates mittee will serve as com- city of Holland as far back you advertise industry; buy local. By supporting many races and religions. Venture out munication tool, provid- as January 2009 to craft 2 local farmers and producers, you are of your comfort zone by trying a foreign ing a sounding board for a proposal that fits with not only supporting the local economy language class or volunteering for June- input from residents and the city’s layout, neighbor- — the American economy — you are teenth or the Tulipanes Latino Art and making the construction hoods and master plan for reducing the country’s dependence on Film Festival. — Megan Schmidt, 25 process more transparent. parks. foreign oil. — Andy Goodell, 30 The committee will be “Part of it is, how do the Dive into our nation’s history. called the Build 21 com- changes that are going Become politically engaged. It’s Understanding why our ancestors mittee, Davis said, refer- on in these schools, what better to be a part of the solution 6 cared so much about this country ring to the school district’s is the relationship with your business in 3 than sit on the sidelines criticizing will likely help you appreciate it more, goal to teach students schools and the commu- others in power. Host or help sponsor too. Visit historical sites of importance 21st-century job skills, nities that’s going on,” said a candidate debate or forum at a local in our nation’s history: Gettysburg, including use of technol- Phil Meyer, who will sit college campus or cafe. Join the League Plymouth Rock, Washington, D.C., or a ogy and group work. on the Build 21 board, as of Women Voters or a local chapter of reenactment of a historical battle from Davis said the school is the city’s director of com- a political party, or volunteer for cam- currently working to sell munity and neighborhood paigning. — Stephen Kloosterman, 27 See PATRIOTISM, A2 the bonds voters approved services. to finance the project. Meyer said he’ll also be The process for hiring able to coordinate any print or online at: construction managers conflicts with city work on Over 41,000 starts this month. Davis roads or utilities. will hold an informational “It gives me the chance meeting open to the pub- to link it to any type of city lic at 6:30 p.m. July 22 at construction,” he said. hollandsentinel.com Daily Readers Michigan candidates happy to mix sports and politics The Lakes Mall BY MIKE HOUSEHOLDER Republican Bouchard, of Birming- “I think this is a way for Tigers pitcher Armando The Associated Press gubernato- ham, uses the Lions crack candidates to try and, one, Galarraga’s near-perfect rial hopeful not only as a way to lighten connect with the public on game and Michigan State BIRMINGHAM | Mike says. “Mich- the mood, but to connect a level that is outside of the coach Tom Izzo’s flirtation Bouchard has a joke he likes igan needs with potential voters on a typical political conversa- with the Cleveland Cava- to tell at campaign stops. a leader that common level. tion and, two, cut through liers. “Everybody claims to have has experi- The strategy is being the clutter during the sum- On the former, Twitter Lakeshore Marketplace a plan. The Detroit Lions go ence and used throughout the state mer,” said Oakland Univer- was the medium of choice out on the field every Sunday the team Bouchard Hoekstra Riemersma this election cycle by can- sity political science profes- for office-seekers to express with a plan, but if you don’t around him didates for governor, Con- sor David Dulio. their collective outrage at have the team and coaches to succeed.” Michigan voters love their gress and other posts eager Take, for example, the umpire Jim Joyce’s blown around you to implement The chestnut gets a laugh sports (and appreciate just to promote their ties to ath- candidate reaction to two of call that cost Galarraga a I-96 that plan, it is worthless,” the every time. how bad the Lions have letics, or simply their inter- the biggest Michigan sports Oakland County sheriff and That’s partly because been in recent seasons). est in them. stories of the past month: See POLITICS, A2 Online DEATHS INDEX CONTACT US INSIDE Births ...... C1 Janet Abney, 68 Business&Finance ...... B5 Classified: (616) 355-3278 June De Jonge, 82 Classified ...... D3 Delivery: (616) 392-8800 NEWS Junior Gerrits, 79 History ...... C1 News: (616) 392-2314 or Charles Mannes, 66 Horoscope...... C8 [email protected] ◆ Group seeks to save Presbyterian Camps at Saugatuck, A3. Brenda Olsen, 61 Life&Style ...... C1 Spring Lake ◆ Q&A with new Red Cross director Mike Mitchell, A3. Juana Perales, 80 Lottery...... A2 Betty J. Schut, 63 Opinion...... A11 Puzzles ...... C8 SPORTS Page A5 Sports ...... B1 Things To Do Calendar . . . . . A2 ◆ U.S. men’s soccer team ponders future, B4. ◆ Saugatuck baseball player ranks among top performers, B1. ▼ Grand Haven 49417 Over 12,000 Daily Readers (visitors) West Olive 49460 US-31 17 MILES Grand Lake Rapids Michigan 11 MILES

Grandville Hudsonville Rivertown Crossings 6 MILES 49426 Mall The Westshore Mall Downtown I96 Zeeland 49424 49464 The Holland Sentinel Online E-Edition provides readers a way to view the newspaper as seen in print, as well as view and print ads. Downtown Holland US-131 49423

COOKIN’ UP A Page 4 The printed partner of myzeeland.com CELEBRATION

Saturday • Sunday | November 22-23, 2008 Vol. 1, Issue 30

What’s inside KUNG FU KICK Hamilton ‘KUNG FU PANDA’ PARTY AT LIBRARY AT HIT WITH YOUNG PATRONS AND PARENTS. PAGE 7 49419

TOUGH CHOICE: Moral dilemma a part of successful turkey hunt. Saugatuck Page 8 REGIONAL LOCATION 49453 Allegan M-40

FRIES GUYS: Sweet potato fries 49010 an alternative to the traditional Thanksgiving casserole. Page 6 INDEX Douglas Fennville Obituaries ...... 2 Kitchen Connection . .6 Outdoor Traditions . .8 Travel Talk ...... 9 Classifieds ...... 14 49406 49408

FREE photos with Santa Tuesday Gather ideas as you stroll through our forest Our pre-lit trees are from GKI/Bethlehem Lights (our 13th Dec. 2nd 6-8 pm of beautifully decorated theme trees! season with this company and we are very impressed). Free Pizza & Pop Choose from thousands of ornaments for They are beautiful, with folding branches and lights compliments your home or for gifts for those special already attached, and the quality of these trees will of Sluggo’s people in your life. enhance your home for many Christmases to come! Wreaths, Light Sets, Garlands, and so much more. Over 50 Trees on Display - - - 4 feet to 12 feet tall! If you are in the market for a new Make Christmastime at VanWieren’s part Christmas tree this year, we have dozens of your Holiday Tradition. from which to choose in all shapes 645 Douglas Ave., Holland, MI (Ottawa Beach Rd.) sizes and styles.... 616-396-2378 • Toll Free 877-765-9440 www.vwhardware.com Open weekdays 8am-8pm, • Saturdays 8am-5pm • Closed Sundays Grand Rapids Thank you for saying you saw it on myZeeland.com US-31 Holland Detroit Chicago Our TMC (Total Market Coverage) Products South Haven 49090 help you reach non-subscribers with ROP & Insert Advertising: Holland North, Holland South and MyZeeland Zoned Editions. CIRCULATION FACTS The Holland Sentinel now How we reach your customer goes everywhere readers’ phones go with a specially The Holland Sentinel Paid Circulation formatted mobile edition of The Holland Sentinel. m.hollandsentinel.com Monday-Wednesday Thursday-Saturday Sunday

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January 2011 • 54 W. 8th St., Holland, MI 49423 • Ph (616) 546-4200 • Fax (616) 392-3526 • (800) 968-3497 • www.hollandsentinel.com Here’s how Great we Rate AVERAGE ISSUE, PAST 7 DAY REACH Prices per column inch and smart deals for even the smallest advertising budget. 62% THE HOLLAND SENTINEL DEADLINES RETAIL & CLASSIFIED DISPLAY Rates effective June 1, 2008. Publication Deadline Electronic Send Deadline Attend College (Rates quoted per column inch unless noted) WEDNESDAY ...... Mon 3pm ...... Tues Noon Retail Display...... $15.74 THURSDAY ...... Tues 3pm ...... Wed Noon Classified Display – Multi-Column . . . . . $11.50 FRIDAY ...... Wed 3pm ...... Thurs Noon Classified – Single Column ...... $17.60 Single Column Pick-up ...... $13.20 SUNDAY LIFESTYLE ..Wed 3pm ...... Thurs Noon Recruitment Display ...... $11.50 SATURDAY ...... Wed 3pm ...... Thurs Noon Recruitment Line...... $17.60 TV WEEK ...... Wed 3pm ...... Thurs Noon Agency Recruitment Display ...... $17.60 MYZEELAND ...... Wed 3pm ...... Thurs Noon Agency Recruitment Single Column . . . $24.80 FLASHES NORTH .....Wed 3pm ...... Thurs Noon *Yahoo Hot Jobs / Top Jobs ...... $134.00 FLASHES SOUTH .....Wed 3pm ...... Thurs Noon Legal Retail ...... $15.95 Legal Classified ...... $10.82 SUNDAY ...... Thurs 3pm ...... Fri Noon Annual agreement savings contracts available. MONDAY ...... Thurs 3pm ...... Fri Noon *Added to all recruitment advertising TUESDAY ...... Fri 3pm ...... Mon Noon

COLOR BY THE INCH Successful marketing plans are based on reach, frequency, Increase readership of your ad by 20% with one color; immediacy and offer. Use these discounts below to maxi- or by 60% with four color mize your investment. One Color $3.95 per inch Four Color $5.95 per inch 33% OFF PICK UP SAVINGS *Maximum $199 1st color $99 2nd & 3rd colors Ads repeated within a 7-day period will receive a 33% savings on space off the applicable TOTAL MARKET COVERAGE (TMC) PRODUCTS Holland Sentinel rate. Holland North & South Flashes & MyZeeland reaching *(This special applies to two column or larger ads.) non-subscribers of The Holland Sentinel. Premium front & back positions available. 4-DAY MARKET BLITZ SAVINGS (Rates quoted per column inch unless noted) Four inch or larger ads running four days within a seven day period in The Holland Sentinel in print receive Multiple TMC Editions 25% discount off space and color the following savings, and online. COLOR RATES Open 1st day Open or contract rate Spot ...... $1.25 2nd day 25% off Full ...... $2.50 3rd day 50% off 4th day 75% off AD SIZES (Inches) 7 Day Online Ad $35 # of col. ... Retail ...... Classified ....MyZeeland 48% 1 ...... 1.6417 ...... 1.07 ...... 1.6157 7 DAY MARKET BLITZ SAVINGS 2 ...... 3.3633 ...... 2.223 ...... 3.3563 Four inch or larger ads running 7 consecutive days in The $50,000+ Income 3 ...... 5.085 ...... 3.375 ...... 5.097 Holland Sentinel in print and on-line receive the following 4 ...... 6.8067 ...... 4.528 ...... 6.8377 savings: (This special applies to two column or larger ads.) 5 ...... 8.5283 ...... 5.681 ...... 8.5783 6 ...... 10.25 ...... 6.834 ...... 10.319 1st day Open or contract rate 7 ...... 7.986 2nd day Open or contract rate 8 ...... 9.139 3rd day Open or contract rate 9 ...... 10.292 4th day Open or contract rate 5th day FREE 6th day FREE 7th day FREE 7 Day Online Ad minimum $35

TOMA (TOP OF MIND AWARENESS) ANNIVERSARY & GRAND OPENING SAVINGS 2X2” PACKAGE 1X2” PACKAGE Congratulations! We'll double your ad size for free and Insertions per week Insertions per week we'll even throw in half-price color! Approx. monthly cost Approx. monthly cost PROOFS 2 times (+1 wk. online) $268 3 times (+ 1 wk. online) $202 Proofs are available for ads 1/8 page or larger. All other 3 times (+ 1 wk. online) $402 4 times (+ 1 wk. online) $260 ads may be checked in our office, faxed or e-mailed for 4 times (+ 1 wk. online) $521 5 times (+ 1 wk. online) $320 your approval. 5 times (+ 1 wk. online) $640 6 times (+ 1 wk. online) $379 6 times (+ 1 wk. online) $759 7 times (+ 1 wk. online) $439 7 times (+ 1 wk. online) $878 GUARANTEED PLACEMENT Guaranteed position when available will be charged an additional $125 per insertion. The Holland Sentinel Day by Day Mondays Food POLITICAL ADVERTISEMENT Tuesdays Health Political rates apply along with any frequency discounts. Ads must be prepaid and must carry the name and Wednesdays Education address of the person responsible for the advertisement. Thursdays Haps Entertainment If placed by a committee or group, the name and address Fridays Home & Real Estate of the group or committee must be included. A political Saturdays Religion release form must be signed. 79% Sundays Lifestyles, Travel, Automotive, Jobs Home Owners Daily Community, Classifieds, Local, AD CANCELLATION POLICY Source: 2007 Holland Market Study Main News, Regional, Sports, Customer cancelling an ad after space reservation deadline Wilkenson & Associates Weather will be charged 33% of the original ad cost scheduled.

January 2011 • 54 W. 8th St., Holland, MI 49423 • Ph (616) 546-4200 • Fax (616) 392-3526 • (800) 968-3497 • www.hollandsentinel.com Find your Niche in Specialty Publications 2012 Photo Calendar Holland Public Schools Newsletter Featuring beautiful West Michigan scenery from local photographers. HPS Happenings is an update to the community on the Holland Public School • 13 month full color glossy wall calendar System - delivered to homes in the 49423 zip code plus direct mailed to student • Quick reference Business Directory homes 6 times per year. • 2012 dates at a glance Home Show 2011 All About Holland 2012 The Home Edition 2011 is a great opportunity for you to promote your home All About Holland is the exclusive tourism fulfillment magazine sent out by improvement, home decorating and gardening products just in time for Spring. the Holland Area Convention & Visitors Bureau and Holland Area Chamber of This piece will drive customers interested in planning their home improvement Commerce. The annual four color gloss magazine is distributed around the mid- projects as soon as the weather breaks to your business for all of their project western United States to attract and educate potential visitors to the Holland area. needs. Don’t miss this... next year is a long time to wait. 125,000 copies distributed Home & Garden Designed to get people excited and informed about spring and summer planting Answer Book and gardening. How do I find a doctor for my family? Dentist? Orthodontist? Who are the waste disposal companies in the area and when do they pick up? What are the electrical iMagazine company choices? Where is the elementary school? These are all questions that 5,000 copies are direct-mailed to homes of West Michigan Women, ages 30-55 in have run through our minds as we settled into the area. The Answer Book will households with annual household incomes of over $85,000. Publishes 3 times a serve as an all inclusive resource for basic information on our communities. year with localized stories pertaining to women. Best of West Michigan New Bride Readers of The Holland Sentinel have the opportunity to vote on area businesses NewBride features the most current trends in bridal fashion, decorating, vacations, and people to find out who stands out from all the others. If your business or gift registry, dining, reception planning, homes, lending information and more! employee is chosen, this section is your opportunity to thank the community or Published in September in full color gloss and offering a Web site that is updated return the favor with a special offer. Readership Target: Local Community with current wedding trends, along with 2 shows in Spring and Fall. Chamber Business to Business Parade of Homes Published in conjunction with the annual Holland Chamber of Commerce Business The 2011 Parade of Homes from the Home Builders Association of Holland is one to Business Expo. This section features information on all show participants. of the areas most attended events. This widely distributed guide provides readers with all they need to know, including maps and renderings. Chamber Business Magazine Relay For Life The Holland Area Chamber Newsletter was created to keep its members informed This annual event is the main fundraiser for the local American Cancer Society. The about what is happening with the Chamber and to allow its members to market section runs in support and promotion of the event. goods and services. The newsletter will be inserted four times a year within The Holland Sentinel, giving you the added reach you need to effectively market your Senior Times goods and services. Senior Times is a local monthly publication devoted exclusively to consumers 55+. Senior Times target the mature market that has buying power, disposable income Downtown Holland Magazine and an active lifestyle. Half of the nation’s disposable income belongs to consum- Distributed with iMagazine, with additional mailing to Cascade, Ada, and East ers 55 and older and these adults control 75% of America’s money. Grand Rapids, this magazine is devoted to promoting shopping in Downtown Holland. Publishes with iMagazine 3 times a year. Inserted into The Holland Sentinel Savings Sentinel plus drop points throughout Downtown Holland. Sentinel Savings is a unique direct mail program that leverages the power of print, Focus direct mail, and online advertising to reach your customers. Focus is the most in-depth Holland/Zeeland area business section published in this Spirit of Giving market, winning awards with the Inland Press Association. This publication is dedicated to educating the community about local non-profit Golf West Michigan organizations to reach Holland Sentinel Readers during the holiday season for This twice annual publication gives your course the opportunity to showcase its donations and volunteers. best features and rates for the spring and fall seasons. Stretched Hamilton Herald A tight household budget doesn’t mean sacrificing. It means that families need A monthly publication for the Hamilton area, about the Hamilton area, by the to be creative and careful to make their dollars go further. Use this opportunity to Hamilton area. Distributed to over 6,500 homes in Hamilton with The Holland capture your share of area household dollars. This section will insert in The Holland Sentinel on the first weekend of each month along with various bulk drops Sentinel. It features ways to conserve, save and generate extra income. throughout the Hamilton area. Tulip Time Higher Education Celebrating its 83rd Anniversary this year, more than a million people will visit This piece is geared toward the soon-to-be graduating high school student and Holland during Tulip Time. The Holland Sentinel Tulip Time sections serve as a their families. With so many things to consider such as where to go to college, guide to visitors and locals alike to enjoy the festival and all that it brings. what career to follow and financial aid, readers will find this publication to feature articles that focus on what they need to know to prepare for Higher Education. Holland Area Chamber of Commerce Annual Report This annual report to the community from the Holland Area Chamber of Commerce educates local readers about the Holland area’s very vital business community. Holland Christian Newsletter The Holland Christian Newsletter publishes 3 times annually and gives a full report and update on the Holland Christian School System to the community.

January 2011 • 54 W. 8th St., Holland, MI 49423 • Ph (616) 546-4200 • Fax (616) 392-3526 • (800) 968-3497 • www.hollandsentinel.com MARKET DEMOGRAPHICS

THE HOLLAND SENTINEL’S MARKET ...... TOTAL POPULATION 2008 Estimate ...... 118,379 2000 Census ...... 110,059 2008 Households ...... 40,974 AGE FRONT PAGE BILLBOARDS! 0-17 ...... 27% 18-34 ...... 25% 35-54 ...... 28% 55-64 ...... 9% STICKY NOTES 65 and over ...... 11% EDUCATION High school graduate or less . . . . 48% Some College ...... 26% It’s your opportunity to be the first 4-year degree or higher ...... 26% EMPLOYMENT advertising message our readers see! Employed ...... 70%

FRIDAY, SEPTEMBER 28, 2007 HIGH 67 LOW 43 Details, A8 CONTENT Not Employed ...... 30% YOU CAN USE FRIDAY, SEPTEMBER 28, 2007 HIGH 67 LOW 43 Details, A8 CONTENT Purchase a new home for The Holland YOU CAN1) USEyour family. E1 FRIDAY, SEPTEMBER 28, 2007 HIGH 67 LOW 43 Details, A8 CONTENT Premium Purchase a new home for HOUSEHOLD INCOME The Holland YOU CAN1) USEyour family. E1 Relieve the itching in your 2) dog’s ears. C3 Purchase a new home for The Holland 1) your family. E1 Relieve the itching in your Give your time to a local Less than $35,000 ...... 27% 2) dog’s ears. C3 3) organization. A4 hollandsentinel.com Sticky Note Pricing Since2) JulyRelieve the1, itching 1896 in your Sentineldog’s ears. C3 Give your time to a local 50 cents 3) organization. A4 $35,000-$49,999 ...... 18% hollandsentinel.com Since July 1, 1896 FRIDAYSentinel NIGHT 3) Give your BLACKWATERtime to a local 50 cents (cost per thousand) organization. A4 hollandsentinel.com PICTURE-PERFECT FOOTBALL Since July 1, 1896 UNDER MORE FIRE $50,000-74,999 ...... 24% SentinelEYEBROWS 50 cents FRIDAY NIGHT PICTURE-PERFECT BLACKWATER FOOTBALL◆ Jason Rising picks ◆ Professional grooming UNDER ◆MORE Report FIREsays firm’s actions FRIDAY NIGHTthe top five teams. B1 PICTURE-PERFECTEYEBROWSis the latest trend. C1BLACKWATERtriggered 2004 battle. A5 $75,000 or more ...... 31% 1-2x $74.70 FOOTBALL◆ Jason Rising picks ◆ Professional grooming UNDER◆ MORE Report says FIRE firm’s actions the top five teams. B1 EYEBROWSis the latest trend. C1 triggered 2004 battle. A5 ◆ Jason Rising picks ◆ Professional grooming ◆ Report says firm’s actions the top five teams. B1Athletes, coachesis the latest trend. C1 triggered 2004 battle. A5 STATE BUDGET MARITAL STATUS 3 - 9x $71.11 STATE BUDGET Athletes,battle coaches concussionsSTICK Governor Married ...... 62% Athletes,battle coachesconcussions STATE BUDGETGovernorhopeful a 10 - 19x $51.70 battle concussions to the Governorhopefuldeal a can Not Married ...... 38% head-on hopefuldeal a canbe made BY JASON RISING FRONT STAFF AND WIRE REPORTS [email protected] deal becan made PRESENCE OF CHILDREN 20 & up $46.41 (616) 546-4276 LANSING | Lawmakers and BY JASON RISING STAFF AND WIREGov. REPORTS Jennifer Granholm said head-onWhen Holland Christian Thursday night they were still [email protected] be made (616) 546-4276lacrosse player Philip Bell LANSING | Lawmakersworking on and a deal to avoid a Children in Household ...... 40% BY JASON RISING collided with an opposing STAFF AND WIREGov. REPORTSJennifer Granholmpartial government said shutdown player last spring, the impactPAGE! next week. [email protected] Holland Christian Thursday night they were still (616) 546-4276lacrosse playerleft Philip him dizzy,Bell confused and LANSING | Lawmakersworking on anda dealGranholm to avoid a SPEECH collided with anunable opposing to concentrate. Gov. Jennifer partialGranholm government saidsaid shutdown in a tel- Life & Style/TV Week $45.00 He sustained a concus- evised Read When Hollandplayer Christian last spring, the impact Thursday nightnext they week. were still No children in household ...... 60% lacrosse playerleft Philiphim dizzy, Bell confusedsion from and the helmet-to- working on a dealGranholm to avoid aSPEECHaddress the full collided withunable an opposing to concentrate.helmet hit that ended his J.R. Valderas/The Holland Sentinel partial governmentsaid in shutdown a tel- Thursday text of player last spring,He the sustained impact junior a concus- season. Hamilton’s Nate Wind takes next week. evised Readthat she was the governor’s left him dizzy,sion confused from and the helmet-to-“I came up to check a guy, down Hillsdale’s Kyle Kolasa. Granholm addressSPEECH thetaking full the speech at unable to concentrate.helmet hit thatand ended our helmetshis connectedJ.R. Valderas/TheNeither Holland player Sentinel got a concussion said in a tel- Thursday textfirst of steps holland He sustainedjunior a concus-season. head-on,” Bell said.Hamilton’s “It was Nate a Windduringtakes the play, but football play- evisedthatRead she was thetoward governor’s shut- sentinel.com. sion from the “Ihelmet-to- came up topretty check big a guy, hit. Itdown knocked Hillsdale’s me Kyleers can Kolasa be more. at risk for con- address takingthe full the speechting the at gov- HOME OWNERSHIP helmet hit thatand endedour helmets his and connected him aroundJ.R. Valderas/TheNeither pretty Holland player good. Sentinel got cussionsa concussion because of the physical Thursday firsttext ofsteps hollandernment down, but remained junior season.head-on,” Bell said.I justHamilton’s “It got was the Nate a worstduring Wind of it.”thetakes play, butnature football of theplay- sport. that she was towardthe governor’s shut- sentinel.com.hopeful an agreement could “I came up topretty check big a hit.guy, It knockeddownBell Hillsdale’sattended me ers Kyle school can Kolasa be morethe. at risk for con- taking the tingspeech the atgov- yet be reached. and our helmetsand connectedhim aroundnext prettyNeither day good. player despite gotcussions a concussion having because ofa headthe physical injury occurs. first steps ernmentholland down, but“We’ve remained narrowed our differ- Homeowner ...... 77% head-on,” BellI said.just got “It thewas worst a during of it.” the play, butnatureminor football of the play- sport. “I think it’s as big an issue toward shut- hopefulsentinel.com. an agreementences,” Granholmcould said. pretty big hit. It Bellknocked attended me ersschool can be the more atheadaches, risk for con- as it’s ever been,” said Kirk ting the gov- yet be reached. She said casinos, lottery and him aroundnext pretty day good. despitecussions having becauseawhich ofhead the physicalinjuryhe occurs.Brumels, head athletic train- ernment down, “We’vebut remained narrowedsales, our parks, differ- Secretary of State I just got the worst of it.” minornature of the sport.“I think it’s as big an issue hopeful an agreementences,” Granholm could said. Bell attended school the headaches, as it’s ever been,” said Kirk yet be reached. She said casinos, lottery next day despite having whicha head injuryhe occurs.Brumels, head athletic train- “We’ve narrowedsales, ourparks, differ- Secretary of State minor “I think it’s as big an issue ences,” Granholm said. Today’s Value $43.00 headaches, as it’s ever been,” said Kirk She said casinos, lottery which he Brumels, head athletic train- sales, parks, Secretary of State Source: Claritas 2008 *Not available on Sundays

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January 2011 • 54 W. 8th St., Holland, MI 49423 • Ph (616) 546-4200 • Fax (616) 392-3526 • (800) 968-3497 • www.hollandsentinel.com NEWSPAPER PREPRINTS... Top 10 a Great way to make an Impact in the newspaper. reasons to use Newspaper PREPRINTED INSERTS Preprints These rates apply to The Holland Sentinel & TMC Products. Preprints are mechanically inserted in-house. Rates quoted on a cost-per-thousand. Minimum charge $350. 1

Zoning of preprints is permitted Mon.-Sat. See zoning map for complete zoning information. Impact. Preprints tend to slide out of the TAB Mon - Sat Sunday paper demanding to be read. Single Sheet ...... _ ...... $45.50 ...... $47.00 4-6 ...... 2 ...... $49.50 ...... $51.00 2 8-12 ...... 4 ...... $56.50 ...... $58.00 Control. 16 ...... 8 ...... $65.00 ...... $66.00 Advertisers control size, color, pages, 20 ...... 10 ...... $72.00 ...... $73.00 items and reproduction with a preprint. 24 ...... 12 ...... $79.00 ...... $80.00 28 ...... 14 ...... $79.00 ...... $80.00 3 32 ...... 16 ...... $79.00 ...... $80.00 36 ...... 18 ...... $79.00 ...... $80.00 Targeting. 40 ...... 20 ...... $79.00 ...... $80.00 Newspaper inserts allow advertisers to distribute cost effectively by zip code. 44 ...... 22 ...... $79.00 ...... $80.00 48 ...... 24 ...... $79.00 ...... $80.00 4 For every 4 additional pages add $1/M Flexibility. can deliver single PREPRINT DEADLINES AND MECHANICS sheets, cards and catalogs. They can Reservations due 10 business days prior to insertion. Delivery due 7 days prior to insertion. also distribute large-format and small, Minimum size acceptable is 5”x 7" Maximum size is 11.5" x 11.5". Receiving hours: Mon.-Fri. 8 heavy or light stock and on a.m. to 4 p.m. Shipping address: 595 Jenner Drive, Allegan, MI 49010. (616) 673-1658. the day needed.

5 WE-PRINT & DISTRIBUTE SINGLE SHEET 8.5" X 11" All rates are per thousand for quantity ordered and include standard composition, printing and insertion Efficiency. charges in The Holland Sentinel and TMC using standard ink colors with black being considered a color. Newspaper inserts are cost -efficient Prices based on 15,000 minimum quantity. in terms of distribution costs they are often able to deliver for far STOCK INK COLORS TOTAL CPM less than five cents per household. $ 50# Bond One side one color* 62 6 50# Bond 2 colors* $ 64 Date-specific delivery. 50# Bond 3 colors* $ Newspapers deliver inserts on the 67 day chosen as opposed to within a 50# Bond 4 colors* or 4 color process/0 $69 window of time. 50# Bond 5 colors* $73 7 $ 70# Gloss 4 color process both sides 72 Environment. Because newspapers are like a welcome guest in a subscriber's home, their inserts are more likely to be seen and read. Call for special pricing for printing DEADLINE SCHEDULE under 15,000 or over 19,000 Copy must be turned in 10 business days prior to 8 insertion date. Colored paper available for additional $4.00 per thousand Response/results. (standard colors: Pink, blue, canary, ivory and green) Newspaper preprinted inserts can achieve redemption rates of *standard ink colors available: black, yellow, orange, red, up to 10 percent depending purple, reflex blue, cyan, green, or brown upon the offer. Inserts have a proven track record. PMS color matching is available for $50 additional each color 9

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January 2011 • 54 W. 8th St., Holland, MI 49423 • Ph (616) 546-4200 • Fax (616) 392-3526 • (800) 968-3497 • www.hollandsentinel.com THE HOLLAND SENTINEL REACHES A HIGHLY DESIRABLE MARKET OUR READERS ARE... TOTAL GENDER Men ...... 46% Women ...... 54%

AGE 18-34 ...... 29% 35-54 ...... 39% 55-64 ...... 15% 65 and over ...... 17%

EDUCATION High school graduate or less ...... 38% Some College ...... 32% 4-year degree or higher ...... 30%

EMPLOYMENT Employed ...... 63% Not Employed ...... 27%

HOUSEHOLD INCOME Less than $35,000 ...... 25% $35,000-$49,999 ...... 32% $50,000-74,999 ...... 27% $75,000 or more ...... 21%

MARITAL STATUS Married ...... 62% Not Married ...... 38%

PRESENCE OF CHILDREN Children in Household ...... 41% No children in household ...... 59%

HOME OWNERSHIP Homeowner ...... 79% Source: 2007 Holland Market Study. Wilkenson & Associates 79% Homeowners 63% Employed

January 2011 • 54 W. 8th St., Holland, MI 49423 • Ph (616) 546-4200 • Fax (616) 392-3526 • (800) 968-3497 • www.hollandsentinel.com Partnership with Commitment EQUALS A GREAT INVESTMENT!

ANNUAL AGREEMENT RATE OPTIONS Rates Effective December 1, 2008 The Holland Sentinel offers lower advertising rates based on advertiser annual commitment level DISCOUNTS

Revenue Retail Classified Recruitment Single Pickup Preprint Legal Legal Color Online Sticky Level pci pci Display pci Column Single Schedule Retail Class Products Notes $5,000 $14.18 $10.14 $10.26 $15.86 $11.90 A $14.41 $10.10 5% 5% 5%

$10,000 $12.99 $9.27 $9.38 $14.50 $10.88 A $13.18 $9.22 5% 5% 5%

$18,500 $12.24 $8.75 $8.85 $13.68 $10.26 B $12.43 $8.71 10% 10% 10%

$37,000 $11.78 $8.42 $8.52 $13.17 $9.88 B $11.97 $8.39 25% 15% 15%

$51,000 $11.19 $8.00 $8.09 $12.51 $9.38 C $11.37 $7.96 30% 15% 15%

$95,000 $10.45 $7.47 $7.56 $11.70 $8.78 C $10.63 $7.44 40% 20% 20%

$120,000 $9.85 $7.05 $7.14 $11.03 $8.27 D $10.03 $7.02 45% 20% 20%

$180,000 $9.24 $6.62 $6.71 $10.37 $7.78 D $9.43 $6.60 50% 20% 20%

PREPRINT SCHEDULE TAB Broadsheet M-S Sun M-S Sun M-S Sun M-S Sun Pages Pages A A B B C C D D Single Sheet --- $44 $46 $42 $44 $40 $42 $40 $42 4-6 2 $48 $50 $46 $48 $43 $45 $43 $45 8-12 4-6 $55 $57 $53 $55 $50 $52 $49 $51 16 8 $63 $65 $61 $63 $56 $58 $55 $57 20 10 $70 $72 $62 $64 $61 $63 $59 $61

TAB Broadsheet M-S Sun M-S Sun M-S Sun M-S Sun Pages Pages A A B B C C D D 24 12 $77 $79 $64 $65 $62 $64 $61 $63 28 14 $77 $79 $64 $65 $62 $64 $61 $63 32 16 $77 $79 $64 $65 $62 $64 $61 $63 36 18 $77 $79 $64 $65 $62 $64 $61 $63 40 20 $77 $79 $64 $65 $62 $64 $61 $63 44 22 $77 $79 $64 $65 $62 $64 $61 $63 48 24 $77 $79 $64 $65 $62 $64 $61 $63

January 2011 • 54 W. 8th St., Holland, MI 49423 • Ph (616) 546-4200 • Fax (616) 392-3526 • (800) 968-3497 • www.hollandsentinel.com ZONING INFORMATION Holland Sentinel Advertising Zone Map

HZ Zone - B

HZ Zone - C

HZ Zone - A C B HZ Zone - D

A

D

Sunday The Holland Sentinel Distribution Area/ Mon - Thurs - Sunday TMC* Plus Zip Code Wed Sat TMC* delivers this market

A THE HOLLAND 49423, 5,650 6,450 No Zoning 9,000 49434 SENTINEL’S REACH B Total Adults 49424, 4,900 5,900 No Zoning 7,700 49460 Total Readership 62% C Past 7-day Readership 58% 49464 3,250 3,710 No Zoning 6,500 Total Daily Readership 50% D 49408, Average Issue Daily 41% 49419, 1,600 1,740 No Zoning 49453 Total Sunday Readership 55% Average Issue Sunday 47% Circulation 15,400 17,800 19,500 23,200 42,700

*TMC = Total Market Coverage. Seasonal Variation may occur. Source: 2007 Holland Market Study, Wilkerson & Associates. Full Run includes, Sale & promo copies, Hospitals, College Campuses, NIE, etc. January 2011 • 54 W. 8th St., Holland, MI 49423 • Ph (616) 546-4200 • Fax (616) 392-3526 • (800) 968-3497 • www.hollandsentinel.com RETAIL SALES POTENTIAL

49423, 49424, and 49464 Area Codes Retail Potential Expenditure Category Total Airline Companies $19,915,312 Appliances-Household-Major-Dealers $6,990,151 Appliances-Household-Major-Service & Repair $1,270,492 Attorneys/Lawyers $33,132,656 Automobile Body Repairing & Painting $3,989,975 reach this Automobile Dealers-New & Used $196,700,007 Automobile Parts-New & Used $11,135,698 Automobile Renting & Leasing $7,823,676 Automobile Repairing & Service $58,952,119 Beauty Salons & Barber Shops $18,047,638 $ Book Dealers-Retail $17,726,154 Building Materials $1,458,201 Carpet & Rug Dealers $5,123,160 Child Care/Day Care Centers $12,927,543 2 Cleaners/Laundries/Dry Cleaning $3,548,038 Computers-Dealers $22,339,227 BILLION Contractors-General $1,507,140 Dentists $26,514,095 Department Stores $267,633,210 Electrical Contractors $4,857,832 MARKET Electronic Equipment & Supplies-Dealers $46,200,762 Florists-Retail $6,441,275 Furniture (Retail & Non-Specific) $25,820,337 Golf Courses-Public $11,009,773 Grocers-Retail $332,041,822 Hardware-Retail $6,192,041 Heating Contractors $4,646,951 Home Improvements $20,069,368 Hospitals $18,454,215 Landscape Contractors $9,191,530 Lawn Maintenance $9,020,979 Lumber-Retai $1,458,201 Motels & Hotels $19,527,344 Motorcycles & Motor Scooters-Dealers $3,615,814 Moving & Storage $5,235,725 Nursing Homes $1,149,719 Opticians & Optometrists $11,058,327 Pest Control Service/Exterminators $336,162 Pet Grooming $317,517 Pet Shops $13,480,124 Pharmacies & Drugstores $191,267,405 Physicians & Surgeons $23,713,212 Plumbing Contractors $319,755 Rental Service-Stores & Yards $1,034,305 Restaurants (Fast Food, Other & Non Spec) $98,482,149 Roofing Contractors $4,701,580 Schools-Academic-Colleges & Universities $54,975,235 Schools-Academic-Secondary & Elementary $18,506,176 Sporting Goods-Retail $18,166,888 Television-Cable, CATV & Satellite $25,591,515 Theaters $2,653,217 Tire Dealers $17,958,863 Veterinarians $9,339,846 Total Retail Sales Potential $2,030,773,603

Source: Claritas, Inc. 2007

Let The Holland Sentinel Tap You Into This Retail Potential!

Sales Manager: Janet Johnson • [email protected] Publisher: Pete Esser • [email protected] New Media: Terrence Vaughn • [email protected] Business Manager: Tamara VandenBerg • [email protected] Circulation Manager: Steve Kenemer • [email protected] Design Manager: Holli DeWaard • [email protected]

January 2011 • 54 W. 8th St., Holland, MI 49423 • Ph (616) 546-4200 • Fax (616) 392-3526 • (800) 968-3497 • www.hollandsentinel.com