The Holland Sentinel Delivers This Market

Prices per column inch and options for any size advertising budget! FANS REMEMBER ERNIE In Print Sentinel readers share stories about legendary Tigers broadcaster, B4-B5 SUNDAY, MAY 9, 2010 INSIDE HIGH 56 LOW 54 Details, A10 RIVER BANK The Holland RUN RESULTS, B1 Readership $2.00 Sentinelhollandsentinel.com Since July 1, 1896 Reach MUZIEKPARADE: TULIP TIME FINALE Weather frightful, crowds delighted as man proposes

BY STEPHEN KLOOSTERMAN, ANDREA GOODELL AND BLAKE THORNE Over 41,000 [email protected] A cold spring breeze Sat- urday couldn’t chill the vis- ible glow coming from Hol- Stretch lander Rick Thompson, 25, and his girlfriend Lindsae & Cushman, 23, when a group of Dutch dancers in * Tulip Time’s Muziekpa- 0

1 0 2 rade pre- e m Ti sented a Tulip banner ask- Readership and ing, “Lindsae, Daily Readers will you marry me?” As the crowd oohed and ahed, Thompson dropped to one knee to present a diamond ring to Cushman as TV cameras rolled. She said “yes.” The couple, both gradu- ates of Calvary Schools of Circulation Holland, started dating in November after they both happened to take jobs at Heritage Christian Academy in Kalamazoo, Cushman as a teacher and Thompson as a janitor. “She told me awhile back, I just want a story to tell,” Thompson said. “Both of us have grown up (with) Tulip Time. I thought, what a perfect time to pop the question, and make a ONLINE PHOTOS, story.” VIDEO See photo galleries Did she know the pro- and video at posal was coming? “Not hollandsentinel.com. today!” the bride-to-be said. INSIDE “This will be a good C story,” she said. “I’m kind Life&Style • More of like an author, and I’ve photos read a lot of books. I like Dutch from stories.” Saturday’s On Line Elsewhere during Satur- darlings parade, day’s culmination of Tulip A6. Time, a thinner crowd was • Photos warmed by the parade of Dennis R.J. Geppert/The Holland Sentinel of your bands. Top right, Rick Thompson proposes to his girlfriend Lindsae kinder With temperatures in Cushman on Eighth Street Saturday afternoon; main photo, rid- cuties, the mid-40s and a driving ers blow bubbles into the air as their float makes its way down C1. wind, bleachers stuffed full Eighth Street; inset, Pranav Rajesh snuggles up to keep warm during Wednesday’s parade and watches the parade; bottom right, riders on Sara Lee’s Salute to Dutch dance float wave to parade-watchers; bottom left, the See PARADE, A2 Zeeland High School marching band performs Saturday.

Readership Feds seeking life sentence Adoptive couple celebrates their first Mother’s Day for Westerlund’s child porn

BY ANDREA GOODELL They were told it would Prosecutor questions claims of good character [email protected] be too hard, to forget about (616) 546-4275 adopting the boy they now BY MEGAN SCHMIDT to get a light- considered their son, to [email protected] er punish- They were told to be pre- look somewhere else. (616) 526-4279 ment at his pared for the worst case sce- Today, Emily Perton cel- federal court nario: The little boy from ebrates her first Mother’s A federal prosecutor has sentencing South Korea could go from Day with her son, Augustus urged a judge to sentence n e x t w e e k . the airplane to the intensive Ju-Seong Perton. Augustus Tom Westerlund to life in Wester- care unit and never leave. turned 2 in March. prison for sexually assault- lund, 51, It would bring medical “I remember them sitting Dennis R.J. Geppert/The Holland Sentinel ing teen boys, saying Wester- is set for Westerlund Over 12,000 expenses, grief and stress Emily and Jason Perton play with their son Gus in his crib lund cannot rely on his good on their marriage. See BABY, A2 Friday afternoon. standing in the community See SENTENCE, A2

DEATHS INDEX CONTACT US INSIDE Advice...... C8 Franklin W. Giles, 86 Births ...... C2 Classified: (616) 355-3278 Reach More Helen Justin, 90 Business&Finance ...... B6 Delivery: (616) 392-8800 * Ernestine Klippel, 85 Classified ...... D6 News: (616) 392-2314 or LOCAL Marvin Lemmen, 84 History ...... C8 [email protected] � Anti-tax sentiment doesn’t stop West Michigan hikes, A3. Paul Nienhuis, 67 Horoscope...... C8 � Zeeland postal carriers collect 7,000 pounds of food, A3. Laura Reno, 86 Life&Style ...... C1 James Roberts, 85 Lottery...... A2 Debra Sharda, 53 Opinion...... A9 Daily Readers SPORTS Marian Snyder, 91 Puzzles ...... C8 Leigh Stair, 70 Sports ...... B1 � Mom’s health battle inspires Hamilton athlete, B1. Louis Van Vels, 84 Things To Do Calendar . . . . . C1 People with � Verlander, Cabrera lead Tigers past Indians, B1. Page A4-A5 (visitors) � One Click. And NEW Mobile!

http://m.hollandsentinel.com The Holland SPECIAL Sentinel BONUS! reaches more adults with the Reach has a rapidly Color weekday and growing number by the Inch Sunday editions of online readers. of the newspaper Your This means a Increase time spent than any whole new Customers marketing reading your ad by other advertising as much as 60% opportunity for medium in your consumers who get their market. information online *based on a 7 day average January 2011 • 54 W. 8th St., Holland, MI 49423 • Ph (616) 546-4200 • Fax (616) 392-3526 • (800) 968-3497 • www.hollandsentinel.com Reach & Stretch Readership & Circulation of your news & message.

AQUATIC LEADER SUBSCRIBER The Holland Sentinel Tom Bos refl ects on 26 years as director of Aquatic Center, B1 � EXCLUSIVE & SUNDAY, JULY 4, 2010 Reach Distribution HIGH 87 LOW 72 INSIDE � Fresh views on is a 7 day a week, The Holland patriotism � Board to guide HPS projects � Retiring Aquatic Center director $2.00 Sentinel morning publication Build 21 board 10 WAYS TO EXPRESS to guide Holland with readership PATRIOTISM IN 2010 school projects Charged with vision, of over 41,000 communication as HPS spends $73M Muskegon hip Twentysomethings suggest fresh ways to rs commit random, small acts of patriotism potential customers. F Our reach is Reade 1 4 substantial whether Holland Sentinel 5 2 you advertise

3 6 your business in print or online at: Over 41,000 hollandsentinel.com Daily Readers Michigan candidates happy to mix sports and politics The Lakes Mall Lakeshore Marketplace I-96 Online INSIDE DEATHS INDEX CONTACT US NEWS Spring Lake SPORTS � Grand Haven 49417 Over 12,000 Daily Readers (visitors) West Olive 49460 US-31 17 MILES Grand Lake Rapids Michigan 11 MILES

Grandville Rivertown Crossings 6 MILES Hudsonville 49426 Mall The Westshore Mall Downtown I96 Zeeland 49424 49464 The Holland Sentinel Online E-Edition provides readers a way to view the newspaper as seen in print, as well as view and print ads. Downtown Holland US-131 49423

COOKIN’ UP A Page 4 The printed partner of myzeeland.com CELEBRATION

Saturday • Sunday | November 22-23, 2008 Vol. 1, Issue 30

What’s inside KUNG FU KICK Hamilton ‘KUNG FU PANDA’ PARTY AT LIBRARY AT HIT WITH YOUNG PATRONS AND PARENTS. PAGE 7 49419

TOUGH CHOICE: Moral dilemma a part of successful turkey hunt. Saugatuck Page 8 Regional location 49453 Allegan M-40

FRIES GUYS: S w eet potato fries 49010 an alternative to the traditional Thanksgiving casserole. P a g e 6 INDEX Douglas Fennville 49406 49408

616-396-2378 • Toll Free 877-765-9440 www.vwhardware.com US-31 Grand Rapids Holland Detroit Chicago Our TMC (Total Market Coverage) Products South Haven 49090 help you reach non-subscribers with ROP & Insert Advertising: Holland North, Holland South and MyZeeland Zoned Editions. Circulation Facts The Holland Sentinel now How we reach your customer goes everywhere readers’ phones go with a specially The Holland Sentinel Paid Circulation formatted mobile edition of The Holland Sentinel. m.hollandsentinel.com Monday-Wednesday Thursday-Saturday Sunday

Print - 15,400 Print - 17,800 Print - 19,500

Print & E-Edition - 16,000 Print & E-Edition - 18,000 Print & E-Edition - 19,700

January 2011 • 54 W. 8th St., Holland, MI 49423 • Ph (616) 546-4200 • Fax (616) 392-3526 • (800) 968-3497 • www.hollandsentinel.com Here’s how Great we Rate AVERAGE ISSUE, PAST 7 DAY REACH Prices per column inch and smart deals for even the smallest advertising budget. 62% The Holland Sentinel Deadlines retail & Classified DISPLAY Rates effective June 1, 2008. Publication deadline Electronic Send Deadline Attend College (Rates quoted per column inch unless noted) WEDNESDAY ...... Mon 3pm . . . . Tues Noon THURSDAY ...... Tues 3pm . . . . Wed Noon Retail Display ...... $16. .15 FRIDAY ...... Wed 3pm . . . . Thurs Noon SUNDAY LIFESTYLE . .Wed 3pm . . . . Thurs Noon Classified Display – Multi-Column . . . $. 11 .80 SATURDAY ...... Wed 3pm . . . . Thurs Noon Classified – Single Column ...... $18. .08 TV WEEK ...... Wed 3pm . . . . Thurs Noon MYZEELAND ...... Wed 3pm . . . . Thurs Noon Single Column Pick-up ...... $13. .56 FLASHES NORTH . . . Wed 3pm . . . . Thurs Noon Recruitment Display ...... $11 .80 FLASHES SOUTH . . . Wed 3pm . . . . Thurs Noon SUNDAY ...... Thurs 3pm . . . . Fri Noon Recruitment Line ...... $18. .08 MONDAY ...... Thurs 3pm . . . . Fri Noon TUESDAY ...... Fri 3pm ...... Mon Noon Agency Recruitment Display . . . . . $18. .08 Successful marketing plans are based on reach, frequency, Agency Recruitment Single Column . . $25. .45 immediacy and offer. Use these discounts below to maxi- *Yahoo Hot Jobs / Top Jobs . . . . . $134. .00 mize your investment.

Legal Retail ...... $16. .35 33% Off Pick Up Savings Ads repeated within a 7-day period will Legal Classified ...... $11 .10 receive a 33% savings on space off the applicable Annual agreement savings contracts available . Holland Sentinel rate. *Added to all recruitment advertising *(This special applies to two column or larger ads.) Color by the inch 4-Day Market Blitz Savings Increase readership of your ad by 20% with one color; Four inch or larger ads running four days within or by 60% with four color a seven day period in The Holland Sentinel in print receive One Color $3.95 per inch Four Color $5.95 per inch the following savings, and online. *Maximum $199 1st color $99 2nd & 3rd colors 1st day Open or contract rate 2nd day 25% off AD Sizes (Inches) 3rd day 50% off # of col . . . Retail . . . . . Classified . . .MyZeeland 4th day 75% off 1 ...... 1 .6417 ...... 1 .07 ...... 1 .6157 7 Day Online Ad $35 2 ...... 3 .3633 ...... 2 .223 ...... 3 .3563 48% 7 Day Market Blitz Savings 3 ...... 5 .085 ...... 3 .375 ...... 5 .097 Four inch or larger ads running 7 consecutive days in The $50,000+ Income Holland Sentinel in print and on-line receive the following 4 ...... 6 .8067 ...... 4 .528 ...... 6 .8377 savings: (This special applies to two column or larger ads.)

5 ...... 8 .5283 ...... 5 .681 ...... 8 .5783 1st day Open or contract rate 6 ...... 10 25...... 6 .834 ...... 10 .319 2nd day Open or contract rate 7 ...... 7 .986 3rd day Open or contract rate 4th day Open or contract rate 8 ...... 9 .139 5th day FREE 9 ...... 10 .292 6th day FREE 7th day FREE 7 Day Online Ad minimum $35

The Holland Sentinel Anniversary & Grand Opening Savings Day by Day Congratulations! We'll double your ad size for free and we'll even throw in half-price color! Mondays Food Proofs Tuesdays Health Proofs are available for ads 1/8 page or larger. All other ads may be checked in our office, faxed or e-mailed for Wednesdays Education your approval.

Thursdays Haps Entertainment Guaranteed placement Guaranteed position when available will be charged an Fridays Home & Real Estate additional $125 per insertion.

Saturdays Religion Political advertisement Political rates apply along with any frequency discounts. Sundays Lifestyles, Travel, Ads must be prepaid and must carry the name and Automotive, Jobs address of the person responsible for the advertisement. If placed by a committee or group, the name and address Daily Community, Classifieds, of the group or committee must be included. A political release form must be signed. 79% Local, Main News, Home Owners Regional, Sports, Weather ad Cancellation Policy Source: 2007 Holland Market Study Customer cancelling an ad after space reservation deadline Wilkenson & Associates will be charged 33% of the original ad cost scheduled.

January 2011 • 54 W. 8th St., Holland, MI 49423 • Ph (616) 546-4200 • Fax (616) 392-3526 • (800) 968-3497 • www.hollandsentinel.com Find your Niche in Specialty Publications

2012 Photo Calendar Holland Public Schools Newsletter Featuring beautiful West Michigan scenery from local photographers. HPS Happenings is an update to the community on the Holland Public School • 13 month full color glossy wall calendar System - delivered to homes in the 49423 zip code plus direct mailed to student • Quick reference Business Directory homes 6 times per year. • 2012 dates at a glance Home Show 2011 All About Holland 2012 The Home Edition 2011 is a great opportunity for you to promote your home All About Holland is the exclusive tourism fulfillment magazine sent out by improvement, home decorating and gardening products just in time for Spring. the Holland Area Convention & Visitors Bureau and Holland Area Chamber of This piece will drive customers interested in planning their home improvement Commerce. The annual four color gloss magazine is distributed around the mid- projects as soon as the weather breaks to your business for all of their project western United States to attract and educate potential visitors to the Holland area. needs. Don’t miss this... next year is a long time to wait. 125,000 copies distributed Home & Garden Designed to get people excited and informed about spring and summer planting Answer Book and gardening. How do I find a doctor for my family? Dentist? Orthodontist? Who are the waste disposal companies in the area and when do they pick up? What are the electrical iMagazine company choices? Where is the elementary school? These are all questions that 5,000 copies are direct-mailed to homes of West Michigan Women, ages 30-55 in have run through our minds as we settled into the area. The Answer Book will households with annual household incomes of over $85,000. Publishes 3 times a serve as an all inclusive resource for basic information on our communities. year with localized stories pertaining to women. Best of West Michigan New Bride Readers of The Holland Sentinel have the opportunity to vote on area businesses NewBride features the most current trends in bridal fashion, decorating, vacations, and people to find out who stands out from all the others. If your business or gift registry, dining, reception planning, homes, lending information and more! employee is chosen, this section is your opportunity to thank the community or Published in September in full color gloss and offering a Web site that is updated return the favor with a special offer. Readership Target: Local Community with current wedding trends, along with 2 shows in Spring and Fall. Chamber Business to Business Parade of Homes Published in conjunction with the annual Holland Chamber of Commerce Business The 2011 Parade of Homes from the Home Builders Association of Holland is one to Business Expo. This section features information on all show participants. of the areas most attended events. This widely distributed guide provides readers with all they need to know, including maps and renderings. Chamber Business Magazine Relay For Life The Holland Area Chamber Newsletter was created to keep its members informed This annual event is the main fundraiser for the local American Cancer Society. The about what is happening with the Chamber and to allow its members to market section runs in support and promotion of the event. goods and services. The newsletter will be inserted four times a year within The Holland Sentinel, giving you the added reach you need to effectively market your Senior Times goods and services. Senior Times is a local monthly publication devoted exclusively to consumers 55+. Senior Times target the mature market that has buying power, disposable income Downtown Holland Magazine and an active lifestyle. Half of the nation’s disposable income belongs to consum- Distributed with iMagazine, with additional mailing to Cascade, Ada, and East ers 55 and older and these adults control 75% of America’s money. Grand Rapids, this magazine is devoted to promoting shopping in Downtown Holland. Publishes with iMagazine 3 times a year. Inserted into The Holland Sentinel Savings Sentinel plus drop points throughout Downtown Holland. Sentinel Savings is a unique direct mail program that leverages the power of print, direct mail, and online advertising to reach your customers. Focus Focus is the most in-depth Holland/Zeeland area business section published in this Spirit of Giving market, winning awards with the Inland Press Association. This publication is dedicated to educating the community about local non-profit Golf West Michigan organizations to reach Holland Sentinel Readers during the holiday season for This twice annual publication gives your course the opportunity to showcase its donations and volunteers. best features and rates for the spring and fall seasons. Stretched Hamilton Herald A tight household budget doesn’t mean sacrificing. It means that families need A monthly publication for the Hamilton area, about the Hamilton area, by the to be creative and careful to make their dollars go further. Use this opportunity to Hamilton area. Distributed to over 6,500 homes in Hamilton with The Holland capture your share of area household dollars. This section will insert in The Holland Sentinel on the first weekend of each month along with various bulk drops Sentinel. It features ways to conserve, save and generate extra income. throughout the Hamilton area. Tulip Time Higher Education Celebrating its 83rd Anniversary this year, more than a million people will visit This piece is geared toward the soon-to-be graduating high school student and Holland during Tulip Time. The Holland Sentinel Tulip Time sections serve as a their families. With so many things to consider such as where to go to college, guide to visitors and locals alike to enjoy the festival and all that it brings. what career to follow and financial aid, readers will find this publication to feature articles that focus on what they need to know to prepare for Higher Education. Holland Area Chamber of Commerce Annual Report This annual report to the community from the Holland Area Chamber of Commerce educates local readers about the Holland area’s very vital business community. Holland Christian Newsletter The Holland Christian Newsletter publishes 3 times annually and gives a full report and update on the Holland Christian School System to the community.

January 2011 • 54 W. 8th St., Holland, MI 49423 • Ph (616) 546-4200 • Fax (616) 392-3526 • (800) 968-3497 • www.hollandsentinel.com MARKET DEMOGRAPHICS

THE HOLLAND SENTINEL’S MARKET ...... TOTAL Population 2008 Estimate...... 118,379 2000 Census ...... 110,059 2008 Households...... 40,974 AGE Front Page Billboards! 0-17...... 27% 18-34...... 25% 35-54...... 28% 55-64...... 9% 65 and over...... 11% Sticky Notes Education High school graduate or less. . . . 48% Some College ...... 26% It’s your opportunity to be the first 4-year degree or higher...... 26% Employment advertising message our readers see! Employed...... 70%

FRIDAY,SEPTEMBER 28,2007 HIGH 67LOW 43 Details,A8 CONTENT Not Employed ...... 30% YOU CANUSE FRIDAY,SEPTEMBER 28,2007 HIGH 67LOW 43 Details,A8 CONTENT Purchase a new home for The Holland YOU CANUSE1)your family. E1 FRIDAY,SEPTEMBER 28,2007 HIGH 67LOW 43 Details,A8 CONTENT Purchase a new home for household income Premium YOU CANUSE1)your family. E1 Relieve the itching in your The Holland 2)dog’s ears. C3 Purchase a new home for 1)your family. E1 Relieve the itching in your The Holland Give your time to a local Less than $35,000...... 27% 2)dog’s ears. C3 3)organization. A4 hollandsentinel.com Since JulyRelieve the1, itching 1896 in your Sticky Note Pricing 2)dog’s ears. C3 Give your time to a local 50 cents Sentinel3)organization. A4 $35,000-$49,999...... 18% hollandsentinel.com Since July 1, 1896 Give your time to a local 50 cents (cost per thousand) FRIDAYSentinel NIGHT PICTURE-PERFECT3)organization.BLACKWATERA4 hollandsentinel.com FOOTBALL Since July 1, 1896 UNDER MORE FIRE $50,000-74,999...... 24% FRIDAYSentinel NIGHT PICTURE-PERFECTEYEBROWS BLACKWATER50 cents FOOTBALL� Jason Rising picks � Professional grooming UNDER �MORE Report FIREsays firm’s actions FRIDAY NIGHTthe top five teams. B1 PICTURE-PERFECTEYEBROWSis the latest trend. C1BLACKWATERtriggered 2004 battle. A5 $75,000 or more ...... 31% 1-2x $70.00 FOOTBALL� Jason Rising picks � Professional grooming UNDER� MORE Report says FIRE firm’s actions the top five teams. B1 EYEBROWSis the latest trend . C1 triggered 2004 battle. A5 � Jason Rising picks � Professional grooming � Report says firm’s actions the top five teams. B1A t hletes, coachesis the latest trend. C1 triggered 2004 battle. A5 STATE BUDGET marital status 3 - 9x $65.00 A t hletes, coaches STATE BUDGETG o v e rnor battle concussionsSTICK STATE BUDGET Married ...... 62% A t hletes,battle coachesconcussions G o v e hopefulrnor a MARKET DEMOGRAPHICS 10 - 19x $53.00 battle concussions to the G o v ehopefulrnordeal a can Not Married...... 38% head-on hopefuldeal a canbe made BY JASON RISING STAFF AND WIRE REPORTS [email protected] deal becan made Presence of children (616) 546-4276 LANSING | Lawmakers and 20 & up $47.60 BY JASON RISING STAFF AND WIREGov. REPORTS Jennifer Granholm said [email protected] Holland Christian be made Thursday night they were still (616) 546-4276lacrosse player Philip Bell LANSING | Lawmakersworking on and a deal to avoid a collided with an opposing partial government shutdown Children in Household...... 40% BY JASON RISING STAFF AND WIREGov. REPORTS Jennifer Granholm said HE OLLAND ENTINEL’S ARKET [email protected] Hollandplayer Christian last spring, the impactPAGE! Thursday night nextthey week.were still T H S M (616) 546-4276lacrosse playerleft Philip him dizzy, Bell confused and LANSING | Lawmakersworking on anda dealGranholm to avoid a SPEECH collided with anunable opposing to concentrate. Gov. Jennifer partial Granholm government said said shutdown in a tel- Life & Style/TV Week $46.15 When Hollandplayer Christian last spring, Hethe impactsustained a concus- Thursday nightnext they week. were still evisedRead No children in household. . . . 60% lacrosse playerleft Philiphim dizzy, Bell confusedsion from and the helmet-to- working on a dealGranholm to avoid aSPEECHaddressthe full collided withunable an opposing to concentrate.helmet hit that ended his J.R. Valderas/The Holland Sentinel partial governmentsaid in shutdown a tel- Thursday text of ARKET EMOGRAPHICS player last spring,He the sustained impact junior a concus- season. Hamilton’s Nate Wind takes next week. evisedReadthat she was the governor’s left him dizzy,sion confused from and the helmet-to-“I came up to check a guy, down Hillsdale’s Kyle Kolasa. Granholm addressthetaking full the speech at M D SPEECH unable to concentrate.helmet hit thatand ended our helmets his connectedJ.R. Valderas/TheNeither Holland player Sentinel got a concussion said in a tel- Thursday textfirst of steps holland He sustainedjunior a concus-season. head-on,” Bell said.Hamilton’s “It was Nate a Windduringtakes the play, but football play- evisedthatRead she was thetoward governor’s shut- sentinel.com. sion from the “I helmet-to- came up topretty check big a guy, hit. Itdown knocked Hillsdale’s me Kyleers can Kolasa be more. at risk for con- addresstakingthe full the speechting the at gov- home ownership helmet hit thatand ended our helmets his and connected him aroundJ.R. Valderas/TheNeither pretty Holland player good. Sentinel got cussionsa concussion because of the physical Thursdayfirsttext of steps hollandernment down, but remained junior season.head-on,” Bell said.I justHamilton’s “It got was the Nate a worstduring Wind of it.”thetakes play, butnature football of theplay- sport. that she was towardthe governor’s shut- sentinel.com.hopeful an agreement could “I came up topretty check big a hit.guy, It knockeddownBell Hillsdale’s attended me ers Kyle school can Kolasa be more the. at risk for con- taking the tingspeech the atgov- yet be reached. and our helmetsand connectedhim aroundnext prettyNeither day good. player despite gotcussions a concussion having because ofa headthe physical injury occurs. first steps ernmentholland down, but“W remainede ’ ve narrowed our differ- Total Households 41,906 100% minor“I think it’s as big an issue ences,” Granholm said. Homeowner...... 77% head-on,” BellI said.just got “It thewas worst a during of it.” the play, butnature football of the play- sport. toward shut- hopefulsentinel.com. an agreement could S . . . OUTHFUL headaches, as it’s ever been,” said Kirk She said casinos, lottery I Y pretty big hit. It Bknockedell attended me ers school can be the more at risk for con- ting the gov- yet be reached. and him aroundnext pretty day good. despitecussions having becauseawhich ofhead the physicalinjury he occurs.B r umels, head athletic train- ernment down, “Wbute remained ’ ve narrowedsales, our parks, differ- Secretary of State I just got the worst of it.” minornature of the sport.called“I think more it’s aser big at anHope issue College. hopeful an agreementences,” Granholm could offices said. and liquor distribution Bell attended school the headaches, asannoying it’s ever been,”A said concussion Kirk is a brain yet be reached. She said casinos,could cease lottery operations Mon- HE OLLAND ENTINEL’S ARKET next day despite having whicha head injury he occurs.Bthan r umels, painful. head athleticinjury causedtrain- by a blow to “We ’ ve narrowedsales, ourparks, differ- Secretaryday if there’sof State a shutdown. T H S M minorcalled“I think more it’s aserDuri atbig Hopeng an issuethe College.the head. It can be mild or ences,” Granholmoffices said. and liquor distributionThat prospect worries headaches, annoyingas it’s ever been,”followingA concussion said Kirk severe is a brain and disrupt proper She said casinos,could cease lottery operationssome campers Mon- at Holland POPULATION BY GENDER Today’s Value $46.00 which he thanB r umels, painful. headinjury days,athletic he caused train-said bybrain a blow function. to Symptoms Krista Babbitt, Dennis sales,R.J. Geppert/ parks, Sentinel Secretary dayillustration if there’s of State a shutdown.State Park. Source: Claritas 2008 called more BellDurier atng Hope the College.thehe felthead. dizzy It canusually be mild last or for a short time, Zeeland West’s Parker Bussies, right, and Holland Christian’s John Rietveldofficesbump heads and liquor whileThat distribution prospectLarry worries and Judie Dyke annoyingfollowingA concussionsevereand is a andlight- brain disruptbut if not proper taken care of prop- chasing down a loose ball. Although neither player suffered a concussion, soccer couldathletes cease can be operations someprone campers Mon- arrived at Holland at the campgrounds than painful. headeddays,injury he when causedsaid hebrain byran. a function.blow to erly, Symptoms concussions can lead to to this type of collision and more at risk for a concussion.Krista Babbitt, Dennis R.J. Geppert/ Sentinel illustrationday if there’s a Sshutdown.tate Park. Thursday to get some fall Male Population 59,268 49% BellDuring the hetheI*Not t felttook head. dizzy him It about canusually be availablea month mildlast for or along-term short time, effects Zeelandon such West’s asSundays Parker Bussies, right, and Holland Christian’s John Rietveld bump heads while That prospectLarry worries and camping Judie Dyke done. Larry Dyke followingandsevere a half light- and to recover disruptbut if from not proper taken the problemscare of prop- sleepingchasing or staying down a loose HELMETball. Although neitherIS LAST player sufferedLINE a OFconcussion, DEFENSE soccer athletes can be pronesome campersarrived at Holland at the campgrounds headeddays, hewhen said heconcussion. ran.brain function.erly, Symptoms concussionsawake, can lead memory to to this loss type and of collision and more at risk for a concussion.Krista Babbitt, Dennis R.J. Geppert/ Sentinel illustration State Park. Thursday to get some fallSee BUDGET, A2 Bell heI t took felt him dizzy aboutusuallyConcussions a month last for long-termare a ashort growing time, effectstroubleZeeland such focusing West’s as P arkerat school. Bussies, right,A andfootball Holland helmet Christian’s is the last John line Rietveldof defense bumpto headsTime while magazine recently reportedLarry that and Riddellcamping Judie Dykedone. Larry Dyke andand a half light- to recoverconcernbut from if not the amongtakenproblems care coaches, of prop- sleepingchasingThe or staying Centers down a loose forHELMET Diseaseball. Although IS neither LASTkeep player a player’s LINE suffered head OF a safe.concussion, DEFENSE soccer athletes canhas be pronedeveloped a helmetarrived with sensors at the to campgroundsmon- Female Population 61,246 51% headed when concussion.he ran. athleteserly, concussions and trainersawake, can who lead memory are to Controlto lossthis type and and of collision Prevention and more at riskThe for growing a concussion. concern of concussions in high itor the force of hits toThursday the head. The to sensors get some fallSee BUDGET, A2 I t took him aboutConcussions a month aremorelong-term a growing aware of effects thetrouble long-term such focusing as estimates at school. that betweenA football 1.6 helmet is theschool last andline collegeof defense sports to has resultedTime magazine in an recentlyalert reported trainers that or coaches Riddellcamping on the sideline done. of Larry Dyke and a half to recoverconcern from among the effectsproblems coaches, concussions sleepingThe canor Centersstaying have million for DiseaseHELMET and 3.8 IS millionkeepLAST a player’s LINE headeffort OFsafe. to DEFENSEmake helmets safer. has developed a helmetpossible with injuries. sensors to mon- Investigators S . . . OUTHFUL Total Households 41,906 100% concussion. athletes and trainersandawake, takewho moreare memory Ccareontrol lossto diag- and and Prevention The growing concernRiddell, of concussions the largest inhelmet high manufactureritor inthe the force of Thitshe costto the for head. one of The these sensors helmets reportedlySee isBUDGET, A2 I Y Concussionsmore are a aware growing of thenosetrouble long-term a concussion focusingestimates at as school. soon thatas betweenA Seefootball CONCUSSIONS, 1.6 helmet isschool the last A2 and line college of defensecountry, sports to has is taking resultedTime helmet inmagazine an safety recentlyto alerta new trainersreported level. or that coaches$1,000 Riddell on each. the sideline of concern amongeffects coaches, concussionsThe can have Centersmillion for Disease and 3.8 millionkeep a player’s headeffort safe. to make helmets safer. has developed apossible helmet withinjuries. sensors to mon- find gaps in athletes and trainersand take who more are careControl to diag- and Prevention The growing concernRiddell, of theconcussions largest helmet in high manufactureritor in the force Tofhe hits cost to for the one head. of these The sensors helmets reportedly is Investigators Is...Youthful more aware ofnose the long-term a concussionestimates as soon as that betweenSee CONCUSSIONS, 1.6 school A2 and collegecountry, sports is has taking resulted helmet in safetyan to a newalert level.trainers or coaches$1,000 each. on the sideline of northern border POPULATION BY RACE effects concussions can have million and 3.8 million effort to make helmets safer. possible injuries. find gaps in and take more care to diag- Riddell, the largest helmet manufacturer in the The cost for one of these helmets reportedly is Investigators BY DEVLIN BARRETT The Associated Press POPULATION BY GENDER nose a concussion as soon as NeSeew CONCUSSIONS, citizenship A2 country, is taking test helmet safety may to a new level. stump$1,000 each. average Americansfind gapsnorthern in border White 99,754 83% BY DEVLIN BARRETTWASHINGTON | A smug- The Associatedgler Press could easily carry Prices based on a minimum order of 15,000 and orderstions on a redesigned must citizen- EXAMPLES bezalez in said, will even encourage throughnorthern the marchthousands. forborder civil radioactive material or other Male Population 59,268 49% New Excitizenshipam unveiled after test may stump average Americans ship test unveiled Thursday • When the Constitution was prospective citizens to have a rights. BY DEVLIN BARRETTWASHINGTONcontraband | A smug- across the north- seven years of research after seven years of laborious written better understanding of the CandidatesT he must Associatedgler correctly Press could easilyern border carry into the United Black 1,958 2% NewEx citizenshipam unveiled after tions test on a redesigned researchmay citizen- and an stumpexpenditureEXAMPLES• Whoaverage wrote thezalez Constitution said, willAmericans“basic encourage civic valuesthrough that unite the marchanswer for six civil of 10 r questionsadioactive materialStates, or government other investiga- ship test unveiledof Thursday $6.5 million.• When If you the Constitution• The president was prospectiveduring the citizensus as to Americans.” have a rights. drawn WfromASHINGTON the list contrabandwhen | they A smug- acrosstors the have north- found. Female Population 61,246 51% seven years of researchBY DAVE MONTGOMERYafter seven yearsanswered of laborious James Madison,written Great Depressionbetter understandingM o r e ofthan the 6,000C applicantsandidates musttake glertheir correctly tests could before ern easily one border of carry into The the GovernmentUnited Account- tionsMcClatchy on a Tribuneredesignedr esearchNewspapers citizen- and anAlexander expenditureEXAMPLES Hamilton• Who or Johnwrote the zalezConstitution• What said,the flag will“basic represents encourage civic valuestookthrough that a pilot unite theversion marchanswer of the for six test civil of 1,600 10 questionsr adioactive immigration materialStates, officers government or other ability investiga- Office sent out investi- Exam unveiled after Jay to the first question and • What stops one branch of o v er the past four months at known as adjudicators. They gators to test how easily they American Indian/Eskimo 439 0% Premium Front Page Sticky pricing includes• When the Constitution wasonline sticky. ship test unveiledof $6.5 Thursday million. If you • The president duringprospective the citizensus as Americans.” to have a rights. drawn from the list whencontraband they acrosstors have the north-found. seven years ofBY research DAVE MONTGOMERYWafterASHINGTON seven yearsanswered | of Can laborious you James27 to Madison, thewritten second youGreat might Depressionbettergovernment understanding fromM becoming o r e than of the 6,00010 applicants sitesCandidates across take mustthe their country. correctly tests alsobefore mustern one borderbe of able intoto converseThe the Government United could Account- transfer large red duffel McClatchy Tribunename Newspapersresearch one and of theanAlexander expenditure American Hamiltonbe on • or Whoyour John wrote way theto • a ConstitutionWhat passing the flag represents“basictoo powerful civic values took athat pilot unite versionAfteranswer of makingthe test six finalof1,600 10 revisions, questions immigrationand write States, officers in government English.ability investiga- Office sentbags out investi- at unguarded and forefathersof $6.5 who million.Jay wrote to the If thefirst you questionscore.• The and president during• What the stops oneus branch• Numberas Americans.” of of representativeso v er the past fourthedrawn monthsUSCIS from cameat theknown up list withwhen as 100 adjudicators.they Nearlytors Theyhave 1 million found.gators legalized to test howunmonitored easily they spots along the BY DAVE MONTGOMERYWASHINGTONFederalist answered | Can youPapers? James27 Or to Madison,cite the the second The you GreatU.S. might Depression Citizenshipgovernment and from Mbecoming o r e than 6,00010 sites applicants across questions thetake country. their thattestsalso before cover must one thebe ableof immigrants to converseThe Governmentapply forcould citizen- transfer Account- largemore red than duffel 5,000 miles of the Asian/Paci fic I slander 6,149 5% McClatchy Tribunename Newspapers one of thenumberAlexander American of amendments Hamiltonbe on your or John towayI mmigrationto a• passing What the flag Services, representstoo powerful a conductingtook a pilot the version After new of testsmaking the intest finalframework1,600 revisions, immigration of and government write officers in English.ship ability each Office year, andsentbags out about at investi- unguardedU.S.-Canadian and border. POPULATION BY RACE forefathers whothe Jay wrote Constitution? to the the firstscore. question and branch• What of the stops Department one• branchNumber ofof of representativesOctobero v er the 2008. past Thethefour USCIS revisions,months came at and upknown decadeswith as100 adjudicators. of historyNearly from 1They million700,000 gators legalized became to test citizenshowunmonitored easily in they spots along the Life & Style/TV Week Sticky available. Today’sThose value are among the ques- Homeland includes Security, will begin USCIS Director Emilio online Gon- the American Revolution Sticky2006. Note.See BORDER, A2 WASHINGTONFederalist | Can Papers? you 27 Or tocite the the secondThe you U.S. might Citizenshipgovernment and from becoming 10 sites acrossquestions the country. that also cover must the be ableimmigrants to converse apply forcould citizen- transfer morelarge thanred duffel 5,000 miles of the name one ofnumber the American of amendmentsbe on your to wayImmigration to a passing Services,too powerful a conducting the newAfter tests making in framework final revisions, of governmentand write in English.ship each year, andbags about at unguardedU.S.-Canadian and border. forefathers whothe Constitution? wrote the score. branch of the Department• Number of ofO representativesctober 2008. Thethe revisions, USCIS cameand up decades with 100 of historyNearly from 1 million700,000 legalized became citizensunmonitored in spots along the WOthithe er 99,7549,410 83% 8% Federalist Papers?Those Or cite are theamong Thethe ques- U.S. CitizenshipHomeland Security, and will begin USCIS Director Emilioquestions Gon- thatthe cover American the immigrants Revolution apply2006. for citizen- more than 5,000 miles of theSee BORDER, A2 number of amendments to Immigration Services, a conducting the new tests in framework of government ship each year, and about U.S.-Canadian border. Sticky Note reservation requires a minimum of 10 business days in advance. the Constitution? INSIDEbranch of the Department of October 2008. The revisions, and decades of history from INDEX700,000 became citizens in DEATHS MAKEKIDS Those are among the ques- Homeland Security, will begin USCIS Director Emilio Gon- the American Revolution 2006. See BORDER, A2 LOCAL Births ...... A4 Charles Bounds, 71 COUNT BlaPcopuk lation of two or more races 1,9528,804 2% 2% INSIDE INDEX Classified ...... DEATHS...... D2 Charles D. Misner, 66MAKEKIDS � The Flying J Travel Plaza proposal isn’t abandoned yet, A3. Comics ...... C4 Stanley A. Uildriks, 42 Matthew LOCAL Births ...... Community ...... A4 . . . . . Charles...... Bounds, . .A4 71Gordon Walters, 78COUNT Misiak

INSIDE LIFE&STYLE INDEX Classified ...... Horoscope . . DEATHS...... D2 . . . . . Charles...... D.. . Misner,.C5 66 MAKEKIDS is very AmHeriispcanan iIcn Odiranigi/nEskimo 41839,278 0%15% � The Flying J Travel Plaza proposal isn’t abandoned yet, A3. Comics ...... Life&Style...... C4 . . . . . Stanley...... A.. . Uildriks,.C1 42 Page A5 Matthew dependable Lottery ...... A2 COUNT and

LOCAL � Dancer will teach ballet in China, C1. Births ...... Community ...... A4 . . . . .Charles ...... Bounds,.A4 Gordon 71 Walters, 78 Misiak

Classified . . . . . Horoscope...... D2. . . Money. . .Charles ...... D.. C5. Misner,...... 66...... D1 is very responsible. LIFE&STYLE� Columnist Denise Galloway wonders if the sitcom is dying, C1. Opinion ...... A7 ON THE WEB Page B6 � The Flying J Travel Plaza proposal isn’t abandoned yet, A3. Comics ...... Life&Style ...... C4 . . . . .Stanley ...... A. .C1 Uildriks, 42 Page A5 Matthew dependable Asian/Paci fic I slander 6,149 5%

> Community . . .Lottery ...... A4 . . .Puzzles . .Gordon ...... Walters,.. A2...... 78...... C5 Experts say all types ofMisiak alcohol and

� Dancer will teachSPORTS ballet in China, C1. Horoscope . . . .Money ...... C5 . . .Sports ...... D1 ...... B1 increase the risk of is very responsible. LIFE&STYLE� Columnist Denise Galloway wonders if the sitcom is dying, C1. Life&Style . . . .Opinion ...... C1 ...... A7 ONP ageTHE A5 WEBbreast cancer in dependable Page B6

> Lottery ...... Puzzles ...... A2 . . .CONTACTUS ...... C5 Experts say all typeswomen, of alcohol according to and POPULATION BY AGE � Dancer will teach ballet in China,� C1.Grand Haven tops West Ottawa Other 9,410 8% Money ...... Sports...... D1...... B1 increase the risk ofnew research. Read responsible. � SPORTS ON THE WEB Columnist Denise Galloway wondersvolleyball if the sitcom is3-1 dying, inC1 conference. play, B1. Opinion ...... A7 Classified:(616) 355-3278breast cancer in the full story at Page B6 > Puzzles ...... CONTACTUS...... C5 DeliveryExperts: say(616) all 392-8800typeswomen, of alcohol accordinghollandsentinel.com. to SPORTS� Grand Haven� GVSU tops football West will play Ottawa at Fifth Third Ballpark Saturday, B1. Sports ...... B1 Newsincrease: (616) the 392-2314 risknew of research. Read Age 0 - 17 34,427 29% volleyball 3-1 in conference play, B1. Classified:(616) 355-3278breast cancer in the full story at Population of two or more races 2,804 2% Delivery: (616) 392-8800women, accordinghollandsentinel.com. to � Grand Haven tops West Ottawa CONTACTUS � GVSU football will play at Fifth Third Ballpark Saturday, B1. News: (616) 392-2314new research. Read volleyballAll 3-1 in conference rates play, B1. includeClassified:(616) 355-3278 fullthe full story at color & online Actual Size – 2.875” x 2.875”- Delivery: (616) 392-8800 hollandsentinel.com. HiAspgaen 1ic8 O - r3ig4in 18,23178,278 15%26% � GVSU football will play at Fifth Third Ballpark Saturday, B1. News: (616) 392-2314 Median age is 31.9 Age 35 - 54 33,089 27% POAPULge 55A -TI 64ON BY AGE 9,554 8% AgAe g0e - 65 17+ 34,41272,166 29%10% Age 18 - 34 31,278 26% MedianMedian A agege isis 33.331.9 AgAe g3e5 18- 5+4 33,08896,087 27%71% AgMe e55d i-an 64 Age 39,1.559 y4ears 8% Age 65+ 12,166 10% S . . . FFLUENT Is...affluenI A t HOUSEHOLD INCOME Ask about AgUe n18d+er $15,000 86,0827,941 71% 7% “Scratch-off” Me$d1i5,an00 A0g -e $24,999 31.9 years3,749 9% IS . . . AFFLUENT $25,000 - $34,999 4,311 10% & HOUSEHOLD INCOME Un$d3e5,r 00$105, -00 $049,999 2,9417,252 7%17% “Variable Data” $1$5,5000,0 0-0 $ -2 4$,794,99999 3,71490,433 9%25% Notes. $2$57,05,0000 -0 $ o34,r m99o9 re 4,31131,220 10%32% $35,000 - $49,999 7,252 17% 2005 Median HH Income $55,700 $50,000 - $74,999 10,433 25% $7205,00050 More mdiaonre Disposable Income 13$,24203,100 32% 2005 Mean Disposable Income $52,826 2005 Median HH Income $55,700 56% have households 20H05O MMEedia nO DiWsNpEosRabSlHe IInPcome $43,100 47% have households 20H05o Mmeea nOw Dinseprossable Income $52,82632,890 78% January 2011 with incomes $50,000+ Renters 9,016 22% with incomes $50,000 + HOME OWNERSHIP • 54 W. 8th St., Holland, MI 49423 • Ph (616) 546-4200 • Fax (616) 392-3526 • (800) 968-349747% •have www.hollandsentinel.com households Ho20m05e Ow Mendeiarsn Housing Unit Value 32$157,890,600 78% Re20nt05ers Mean Housing Unit Value $9185,016,953 22% with incomes $50,000 + 2005 Median Housing Unit Value $157,600 2005 SourMece:an E HSRIou BISsin 2g0 0U5nit Value $185,953

Source: ESRI BIS 2005 Find Your Niche in Specialty Publications.

January 2011 may 2011 september 2011 Best of West Michigan Hamilton Herald Golf West Michigan Hamilton Herald Relay for Life Hamilton Herald Holland Chamber Newsletter Senior Times Higher Education Holland Chamber Newsletter Holland Christian Newsletter Sentinel Savings (Zeeland) New Bride Show & Guide Senior Times Tulip Time Senior Times Sentinel Savings (North Holland) Sentinel Savings (South Holland)

February 2011 june 2011 october 2011 Hamilton Herald Hamilton Herald Focus on the Performing Arts Home Edition Holland Public Schools Hamilton Herald New Bride Show Parade of Homes Holland Public Schools Senior Times Senior Times Holland Christian Newsletter Sentinel Savings (Zeeland) Sentinel Savings (South Holland) Senior Times Sentinel Savings (North Holland)

march 2011 july 2011 november 2011 Downtown Holland Magazine Answer Book 2011 Photo Calendar Focus Hamilton Herald All About Holland 2012 Hamilton Herald Senior Times Downtown Holland Magazine Holland Chamber Newsletter Sentinel Savings (North Holland) Downtown Savings Book Holland Public Schools Hamilton Herald iMagazine Holland Area Chamber of Commerce Annual Report Quinceañera iMagazine Senior Times Senior Times Sentinel Savings (South Holland) Sentinel Savings (Zeeland) Stretched Spirit of Giving Summer Fun April 2011 august 2011 december 2011 Chamber Business to Business Expo Downtown Holland Magazine Hamilton Herald Golf West Michigan Fall Activity Guide Holland Public Schools Holland Christian Newsletter Hamilton Herald Senior Times Holland Public Schools Holland Public Schools Sentinel Savings (South Holland) Senior Times iMagazine Sentinel Savings (North Holland) Senior Times West Michigan Condos Sentinel Savings (Zeeland)

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January 2011 • 54 W. 8th St., Holland, MI 49423 • Ph (616) 546-4200 • Fax (616) 392-3526 • (800) 968-3497 • www.hollandsentinel.com $100 per wk Reach a new A Guaranteed minimum 12,000 Impressions Market. per week hollandsentinel.com reaches over The “A” Position is a top of page 12,000 readers daily. leader board ad space. This space Other online advertising opportunities: gives you a “first look” from Daily Deals • Yahoo! Partnership our online readers. Additional Online Post-It Notes • Monster.com impressions available for $8.33/m Homefinders • Totally Local Cars (thousand) NewBride.net Plus we have solutions to reach the mobile user. $90 per wk Contact an account representative for details b Guaranteed minimum 12,000 Impressions per week Don’t forget The “B” Position is our biggest ad to space available. The Max ad runs the entire website excluding Front Page. fan us on Make your business stand out with Facebook this skyscraper of an ad. Additional impressions available for $7.50/m (thousand) $110 per wk c Guaranteed minimum 12,000 Impressions per week and The “C” Position runs on the entire website including front page. follow us on Additional impressions available for Twitter $9.17/m (thousand)

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12,000 impressions $199 per wk January 2011 • 54 W. 8th St., Holland, MI 49423 • Ph (616) 546-4200 • Fax (616) 392-3526 • (800) 968-3497 • www.hollandsentinel.com Newspaper Preprints... Top 10 a Great way to make an Impact in the newspaper. reasons to use Newspaper Preprinted Inserts Preprints These rates apply to The Holland Sentinel & TMC Products . Preprints are mechanically inserted in-house . Rates quoted on a cost-per-thousand . Minimum charge $350 . 1

Zoning of preprints is permitted Mon .-Sat . See zoning map for complete zoning information . Impact . Preprints tend to slide out of the TAB Broadsheet Mon - Sat Sunday paper demanding to be read . Single Sheet...... _...... $45 . .50...... $47. .00 4-6...... 2...... $49 . .50...... $51. .00 2 8-12...... 4...... $56 . .50...... $58. .00 Control . 16 ...... 8...... $65 .00...... $66. .00 Advertisers control size, color, pages, 20 ...... 10...... $72. .00...... $73. .00 items and reproduction with a preprint . 24 ...... 12...... $79. .00...... $80. .00 28 ...... 14...... $79. .00...... $80. .00 3 32 ...... 16...... $79. .00...... $80. .00 36 ...... 18...... $79. .00...... $80. .00 Targeting . 40 ...... 20...... $79. .00...... $80. .00 Newspaper inserts allow advertisers to distribute cost effectively by zip code . 44 ...... 22...... $79. .00...... $80. .00 48 ...... 24...... $79. .00...... $80. .00 4 For every 4 additional pages add $1/M Flexibility . Newspapers can deliver single Preprint Deadlines and Mechanics sheets, cards and catalogs . They can Reservations due 10 business days prior to insertion . Delivery due 7 days prior to insertion . also distribute large-format and small, Minimum size acceptable is 5”x 7" Maximum size is 11 .5" x 11 .5" . Receiving hours: Mon -Fri. . 8 heavy or light stock and on a .m . to 4 p .m . Shipping address: 595 Jenner Drive, Allegan, MI 49010 . (616) 673-1658 . the day needed .

5 We-Print & Distribute Single Sheet 8 .5" x 11" All rates are per thousand for quantity ordered and include standard composition, printing and insertion Efficiency . charges in The Holland Sentinel and TMC using standard ink colors with black being considered a color . Newspaper inserts are cost -efficient Prices based on 15,000 minimum quantity . in terms of distribution costs they are often able to deliver for far Stock Ink Colors TOTAL CPM less than five cents per household . $ 50# Bond One side one color* 62 6 50# Bond 2 colors* $ 64 Date-specific delivery . 50# Bond 3 colors* $ Newspapers deliver inserts on the 67 day chosen as opposed to within a 50# Bond 4 colors* or 4 color process/0 $69 window of time . 50# Bond 5 colors* $73 7 $ 70# Gloss 4 color process both sides 72 Environment . Because newspapers are like a welcome guest in a subscriber's home, their inserts are more likely to be seen and read . Call for special pricing for printing Deadline schedule under 15,000 or over 19,000 Copy must be turned in 10 business days prior to 8 Colored paper available for additional $4 .00 per thousand insertion date. Response/results . (standard colors: Pink, blue, canary, ivory and green) Newspaper preprinted inserts can achieve redemption rates of *standard ink colors available: black, yellow, orange, red, up to 10 percent depending purple, reflex blue, cyan, green, or brown upon the offer . Inserts have a proven track record . PMS color matching is available for $50 additional each color 9

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January 2011 • 54 W. 8th St., Holland, MI 49423 • Ph (616) 546-4200 • Fax (616) 392-3526 • (800) 968-3497 • www.hollandsentinel.com the holland sentinel reaches a highly desirable market our readers are... TOTAL GENDER Men...... 46% Women ...... 54%

AGE 18-34...... 29% 35-54...... 39% 55-64...... 15% 65 and over...... 17%

Education High school graduate or less...... 38% Some College ...... 32% 4-year degree or higher...... 30%

Employment Employed...... 63% Not Employed ...... 27%

household income Less than $35,000...... 25% $35,000-$49,999...... 32% $50,000-74,999...... 27% $75,000 or more ...... 21%

marital status Married ...... 62% Not Married...... 38%

Presence of children Children in Household...... 41% No children in household...... 59%

home ownership Homeowner...... 79% Source: 2007 Holland Market Study. Wilkenson & Associates 79% Homeowners 63% Employed

January 2011 • 54 W. 8th St., Holland, MI 49423 • Ph (616) 546-4200 • Fax (616) 392-3526 • (800) 968-3497 • www.hollandsentinel.com Partnership with Commitment Equals A Great Investment!

Annual agreement rate options Rates Effective April 2012 The Holland Sentinel offers lower advertising rates based on advertiser annual commitment level Discounts

Revenue Retail Classified Recruitment Single pickup preprint legal legal Color online Sticky Level pci pci display pci Column Single Schedule Retail Class products notes $5,000 $14 .54 $10 39. $10 .52 $16 .26 $12 .20 a $14 .77 $10 .35 5% 5% 5%

$10,000 $13 .32 $9 .50 $9 .62 $14 .87 $11 .16 a $13 .51 $9 .45 5% 5% 5%

$18,500 $12 .55 $8 .87 $9 .07 $14 .02 $10 .52 b $12 .74 $8 .93 10% 10% 10%

$37,000 $12 .08 $8 .63 $8 .74 $13 .50 $10 .13 b $12 .27 $8 .60 25% 15% 15%

$51,000 $11 .47 $8 .20 $8 .30 $12 .83 $9 .62 C $11 .66 $8 .16 30% 15% 15%

$95,000 $10 .71 $7 .66 $7 .75 $12 .00 $9 .00 C $10 .90 $7 .63 40% 20% 20%

$120,000 $10 .10 $7 .23 $7 .32 $11 .31 $8 .48 d $10 .28 $7 .20 45% 20% 20%

$180,000 $9 .47 $6 .79 $6 .88 $10 .63 $7 .98 d $9 .67 $6 .77 50% 20% 20%

PREPRINT SCHEDULE TAB Broadsheet m-S Sun m-S Sun m-S Sun m-S Sun Pages Pages A A B B C C D D Single Sheet --- $44 $46 $42 $44 $40 $42 $40 $42 4-6 2 $48 $50 $46 $48 $43 $45 $43 $45 8-12 4-6 $55 $57 $53 $55 $50 $52 $49 $51 16 8 $63 $65 $61 $63 $56 $58 $55 $57 20 10 $70 $72 $62 $64 $61 $63 $59 $61

Tab broadsheet M-S Sun M-S Sun M-S Sun M-S Sun Pages Pages a a b b C C d d 24 12 $77 $79 $64 $65 $62 $64 $61 $63 28 14 $77 $79 $64 $65 $62 $64 $61 $63 32 16 $77 $79 $64 $65 $62 $64 $61 $63 36 18 $77 $79 $64 $65 $62 $64 $61 $63 40 20 $77 $79 $64 $65 $62 $64 $61 $63 44 22 $77 $79 $64 $65 $62 $64 $61 $63 48 24 $77 $79 $64 $65 $62 $64 $61 $63

January 2011 • 54 W. 8th St., Holland, MI 49423 • Ph (616) 546-4200 • Fax (616) 392-3526 • (800) 968-3497 • www.hollandsentinel.com Zoning Information Holland Sentinel Advertising Zone Map

HZ Zone - B

HZ Zone - C

HZ Zone - A C B HZ Zone - D

A

D

Sunday The Holland Sentinel Distribution Area/ Mon - Thurs - Sunday TMC* Plus Zip Code Wed Sat TMC* delivers this market

A THE HOLLAND 49423, 5,650 6,450 No Zoning 9,000 49434 SENTINEL’S REACH B Total Adults 49424, 4,900 5,900 No Zoning 7,700 49460 Total Readership 62% C Past 7-day Readership 58% 49464 3,250 3,710 No Zoning 6,500 Total Daily Readership 50% D 49408, Average Issue Daily 41% 49419, 1,600 1,740 No Zoning 49453 Total Sunday Readership 55% Average Issue Sunday 47% Circulation 15,400 17,800 19,500 23,200 42,700

*TMC = Total Market Coverage. Seasonal Variation may occur. Source: 2007 Holland Market Study, Wilkerson & Associates. Full Run includes, Sale & promo copies, Hospitals, College Campuses, NIE, etc. January 2011 • 54 W. 8th St., Holland, MI 49423 • Ph (616) 546-4200 • Fax (616) 392-3526 • (800) 968-3497 • www.hollandsentinel.com retailRETAIL saleSALESs P OTENTIALpotential 49423, 49424, and 49464 Area Codes RRetaileta iPlotential Potent Expenditureial Expe Categorynditure Category TotaTotall Airline Companies $19,915,312 Appliances-Household-Major-Dealers $6,990,151 T Appliances-otal ReHtousehold-Major-Serviceail Sales Poten &ti aRepairl $2,714,$1,270,492056,431 Attorneys/Lawyers $33,132,656 Automobile Body Repairing & Painting $3,989,975 reach this H Automobileome Lo Dealers-ans andNew & M Usedor tgages $631,$196,700,007063,704 REACH THIS Automobile Parts-New & Used $11,135,698 I nAutomobilevestme Rentingnts & Leasing $337,$7,823,676787,652 F Automobileood To tRepairingal & Service $323,$58,952,119034,234 Beauty Salons & Barber Shops $18,047,638 $ V Beookhi Dealers-Retailcle Loans $230,$17,726,154197,635 Building Materials $1,458,201 E Cnarpetter t&ai Rugnm Dealersent, Leisure, and Hobby $130,$5,123,160410,410 Child Care/Day Care Centers $12,927,543 2 U Csleaners/Laundries/Dryed Cars/Tru cCkleanings $116,$3,548,038460,158 $2.7 T Coomputers-Dealerstal Appare l and Services $114,$22,339,227190,140 BILLION Contractors-General $1,507,140 BILLION N Dentistsew C ars/Trucks $113,$26,514,095125,102 Department Stores $267,633,210 MARKET! G Electricalasoli neContractors and M otor Oil $75,$4,857,832969,158 MARKET Electronic Equipment & Supplies-Dealers $46,200,762 H Florists-Retailealth In surance $66,$6,441,275995,862 Furniture (Retail & Non-Specific) $25,820,337 R Golfeti Crourses-Publicement Pl an Contributions $11,009,773$56,666,256 V Grocers-Retailehicle In surance $332,041,822$53,581,924 Hardware-Retail $6,192,041 A Hueatingto M Contractorsaintenan ce and Repairs $43,$4,646,951053,307 Home Improvements $20,069,368 T HVospitals, Vid eo and Sound Equipment $18,454,215$42,282, 858 Landscape Contractors $9,191,530 M Lawned iMaintenancecal Serv ices $37,$9,020,979895, 166 D Lumber-Retairugs & V itamins $27,$1,458,201791,181 Motels & Hotels $19,527,344 L Motorcyclesife/Oth &e rMotor Insu Scooters-Dealersrance $26,$3,615,814687, 155 Moving & Storage $5,235,725 F Nuursingrnit Huomesre $26,$1,149,719212,534 Opticians & Optometrists $11,058,327 L Pestease Controld V Service/ehiclEexterminatorss $21,$336,162906,197 I nPette Groomingrest Fr om Savings or Bonds $20,$317,517487, 798 Pet Shops $13,480,124 H Pharmaciesome O w& Drugstoresners & Related Insurance $191,267,405$17,275, 826 Physicians & Surgeons $23,713,212 P Plumbingerson alContractors Care Products $16,$319,755765, 585 Rental Service-Stores & Yards $1,034,305 P Restaurantsersonal (Fast Ca Food,re S eOtherrvi c&e Nson Spec) $98,482,149$12,399, 008 M Roofingajor CAontractorspplia nces $11,$4,701,580575, 367 Schools-Academic-Colleges & Universities $54,975,235 M Schools-Academic-Secondaryedical Supplies & Elementary $18,506,176$6,504, 773 Sporting Goods-Retail $18,166,888 H Television-ousewCable,are sCATV & Satellite $25,591,515$3,987, 373 Theaters $2,653,217 F Tlireo oDealersr Co verings $17,958,863$3,462, 505 Veterinarians $9,339,846 Total Retail Sales Potential $2,030,773,603

Source: Claritas, Inc. 2007

Let The Holland Sentinel Let TapThe YouHolland Into SentinelThis RetailTap YouPotential! Into This Retail Potential!

Sales Manager: Janet Johnson • [email protected] Publisher: Pete Esser • [email protected] New Media: Terrence Vaughn • [email protected] Business Manager: Tamara VandenBerg • [email protected] Source: ESRI BIS 2005 Circulation Manager: Steve Kenemer • [email protected] Design Manager: Holli DeWaard • [email protected]

January 2011 • 54 W. 8th St., Holland, MI 49423 • Ph (616) 546-4200 • Fax (616) 392-3526 • (800) 968-3497 • www.hollandsentinel.com