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Incoming-Tourism Germany Facts and Figures 2014 Edition 2015

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Incoming-Tourism Germany Facts and Figures 2014 Edition 2015 www.germany.travel German National Tourist Board Incoming-Tourism Germany Facts and Figures 2014 Edition 2015 Tw o thousand four teen CONTENT 03 Introduction / 14 Business travel / Trade fairs / International tourism 2014 Conventions 04 Growth outlook world tourism / 15 Business travel destinations Economic crisis and tourism for Europeans / Types of business trips 05 International travel destination Germany / 16 Reasons for travel among Germany in the World Europeans / Holiday preferences 06 Germany in the World 17 Transport / Modal split / Satisfaction of holidaymakers 07 T & T Competitiveness Index / Germany inside Europe 18 Disabled-Friendliness / Source markets in Northwest / 08 Incoming Tourism in Germany – Southwest Europe Facts and Figures 19 Source markets in Northeast 09 Hotel prices in Europe and Europe / Southeast Europe Germany / Source markets for Incoming Tourism 20 Travel arrangements / Source markets in America / Israel 10 Incoming Tourism – importance and breakdown / 21 US source market Seasonal breakdown 22 Asian source markets / 11 Accommodation capacities / Tax-Free Shopping Types of accommodation 23 Other source markets / 12 City breaks GNTB growth outlook 13 Source markets for Incoming- 24 German National Tourist Board Tourism / Airports 02 www.germany.travel Introduction To coincide with the Germany Travel Mart (GTM) 2015 in the city of Erfurt, the GNTB is publishing a summary of key facts and figures for incoming tourism to Germany 2014. This publication is aimed at providing the GNTB’s partners with a regular and up-to-date annual overview of the most important market research results for the previous travel year. This edition is based on studies by the UNWTO, EUROSTAT, the WEF and studies carried out by the GNTB’s own market research department like from the World Travel Monitor, Quality Monitoring of German Tourism and data supplied by the Federal Statistical Office, international and national associations of tourism service providers. International tourism 2014 Source: UNWTO 2015 (1) Record number in world tourism 2014: More than 1.1 billion international arrivals Largest growth in international travel in the Americas and Asia/Pacific arrivals in million Change 2014/13 World 1,138.0 +.% Europe 588.4 +.% Asia / Pacific 263.0 , Mimilliono. +.% worldwidinternaetional e Americas 180.6 internationalAnkünfte weltwei arrivalst +.% Africa 56.0 +.% Middle East 50.3 +.% ( … ) , , worldwide growth forecast +% to +% 03 WORLD / EUROPE Growth Outlook world tourism Source: UNWTO 2015 (1) Growth Outlook for world tourism 2030 Tourism is one of the global growth industries of the future, with 2.3 % forecast growth per annum to Europe Arrivals Arrivals Arrivals Annual Market Market in million in million in million growth % share share 2010 2014 2030* 2010–2030 2014 % 2030 %* Europe 484.9 588.4 744.0 +2.3 51.7 41.1 Asia/Pacific 205.1 263.0 535.0 +4.9 23.1 29.6 Americas 150.6 180.6 248.0 +2.6 15.9 13.7 Africa 49.9 56.0 134.0 +5.0 4.9 7.4 Middle East 58.2 50.3 149.0 +4.6 4.4 8.2 World 949.0 1,138.0 1,809.0 +3.3 100.0 100.0 * forecast : + . % worldwide + . % Europe Economic crisis and tourism Source: GNTB/WTM 2014(5), outbound travelers only European and major asian outbound markets mostly crisis-resistant for traveling in 2015 Impact of financial and economic crisis on the travel behavior % China % % Japan % % Asia % % Europe % % America % % USA % % Brazil % % crisis-resistant change in travel behavior/no travel (next 12 month) 04 International travel destination Germany Source: GNTB/WTM 2015 (5) Germany is the second most popular destination for the fifth time since 2010. Germany with a high growth rate among the top five destinations worldwide for European travelers Trips in million Change 2014/2013 Spain 55 + % Germany 50 + % France 38 + % Italy 33 + % Austria 25 + % : million trips abroad from Europe + % Germany in the World Source: Anholt-GfK Roper Nation-Brands- Index 2014 (7) Germany worldwide number one Image 2014: on the demand side, Germany is ranked first compared to 50 countries worldwide. Tourism is one of the six key locational factors for a country’s Image .* Tourism () .* Exports () .* People () .* Governance () .* Culture and Heritage ( ) .* Investment and Immigration () * from a max. of 100 points; in brackets: worldwide ranking 05 WORLD / EUROPE Germany in the World Source: Anholt-GfK Roper Nation-Brands-Index 2014 (7) Germany among the top 10 worldwide destinations in tourism and culture Major events (FIFA World Cup 2006™) have lasting positive effects on image * out of 50 countries worldwide Ranking* Ranking* Ranking* Period for Germany for tourism for cultural overall image image 2006 5 19 5 1st quarter (before FIFA World Cup) 2006 1 13 4 4th quarter (after FIFA World Cup) 2008 1 10 4 2009 3 9 5 2010 2 9 4 2011 2 8 5 2012 2 9 5 2013 2 8 5 2014 1 7 1 Germany in the World Source: Anholt-GfK Roper Nation-Brands-Index 2014 (7) Lasting impact of the World Cup, plus sporting success, define Germany’s international image, just as much as museums, design and music Tourism-related and cultural word associations: Germany continues to be linked with a broad range of cultural activities Strenuous Film Relaxing Fascinating Informative Risque Modern design Boring Museums Music Circus Opera Romantic Sculpture Spiritual Exciting Sport Pop videos Depressing Street parades 06 T & T Competitiveness Index Source: World Economic Forum 2015 (3) Germany leading in health standards, security, culture, infrastructure, education and environment Germany’s strenght as international travel destination compaired with 141 nations worldwide (Rank 1: Spain, rank 2: France, rank 3: Germany) Scale: 1 = low, 7 = high Indicator Score 2015 Health and hygiene 6.8 Safety and security 6.1 Cultural resources 6.0 Ground transport infrastructure 6.0 Tourism infrastructure 5.6 ICT infrastructure 5.5 Education and training 5.2 Environmental sustainability 4.9 Air transport infrastructure 4.9 2015 Index for GERMANY 5.2 Germany inside Europe Source: Eurostat 2015 (2) Germany has a market share of 6 % in total overnight stays by foreign visitors in the European Union Germany ranked seventh remaining a high growth rate Change 2014 overnight stays by foreign guests in million* 2014/2013 Spain 259.5 + . % Italy 183.9 – . % France 131.0 – . % Great Britain** 116.7 + . % Austria 77.9 – . % Greece 77.3 + . % Total overnight stays by foreign Germany 74.5 + . % visitors in the EU countries in : Croatia 61.0 + . % ,. million Netherlands 35.0 + . % Change /: +. % Portugal 34.7 + . % *in hotels and similar establishments (estimates) **2013 data 07 GERMANY Incoming Tourism in Germany Source: Federal Statistical Office 2015 (4), GNTB 2015 (6) Germany Capital Berlin Federal states 16 Non-city states 13 City states 3 Member of UNWTO since 1976 Surface (1,000 sq. km) 357 Population (million) 80.6 Gross domestic product (2014 in Euro billion) 2,903.2 GDP per capita 2014 (in Euro) 36,020 Real GDP growth (in %) 2013 / 2014 + 0.1 / + 1.5 Economic importance of travel and tourism1 Total expenditure by tourists 278.3 billion € by domestic tourists 241.7 billion € (87 %) by international tourists 36.6 billion € (13 %) Total national gross value added (direct, indirect, and induced effect) 214.1 billion € Proportion of total national gross value added 9.7 % of which: total national gross value added (direct effect) 97.0 billion € Proportion of total national gross value added 4.4 % Overall impact on employment (direct, indirect, and incluced) 4.9 million workers Proportion of total number of workers in Germany 12.0 % of which: impact on employment (direct) 2.9 million workers Proportion of total number of workers in Germany 7.0 % International arrivals 2014 International arrivals in million (incoming) 33.0 Arrivals per 100 of the population 40 Travel and tourism in Germany 2014 Overnight stays by domestic travelers (thousands) 348,484 Domestic growth + 2.5 % Overnight stays by international travelers (thousands) 75,577 International growth + 5.1 % Total overnight stays (thousands) 424,062 Total growth + 3.0 % Sales turnover of overnight stays by domestic travelers 1 115.4 billion € of which hotel / guesthouse Overnight stays by domestic travelers (thousands) 201.846 Overnight stays by international travelers (thousands) 61,312 Total overnight stays (thousands) 263,158 Number of hotel beds 2 (as of July 2014) 1,764,907 Hotel room occupancy 5 (2014) (2013: 68.5 %) 2014: 70.1 % Outgoing travel 2014 3 Trips taken by Germans (in thousands) 344,700 Of which trips abroad (in thousands) 76,700 No. of foreign holiday trips per 100 of the population 71 Inbound travel from Europe 2014 3 Trips to Germany by Europeans (in thousands) 49,700 Expenditure for travel to Germany per trip/person: 596 € per night/person: 98 € Length of stay in Germany (average) 6.1 nights Travel and tourism balance of payments 2014 4 Expenditure on travel and tourism (14 / 13 + 0.9 %) 69.4 billion € Income from travel and tourism (14 / 13 + 4.9 %) 32.6 billion € International balance of payments for travel and tourism (14 / 13 – 2.4 %) − 36.8 billion € 1 DIW econ 2012, TSA-Base year 2010 2 In hotels / b & b-hotels / inns / guesthouses (according to Federal Statistical Office) 3 GNTB/WTM 2015 (5) 4 Deutsche Bundesbank, March 2015 5 IHA/MKG Hospitality 2015 08 Hotel prices in Europe and Germany Source: IHA/MKG Hospitality 2015 (10) Germany has an excellent price / performance ratio in hotel accommodation Comparison of hotel prices in European and German cities TOP 5 Europe Net prices in (excl. breakfast and taxes), Change / in % Geneva 211 + .% London 157 + .% Paris 151 + .% Rome 124 – .% Amsterdam 116 + .% TOP 5 Germany Munich 110 +/– .% Duesseldorf 99 + .%* Frankfurt 95 EU-Average: (+.%) – .% Hamburg / + .%/ Germany: € (+1.6%) Mainz 91 87 + .% Stuttgart 90 Berlin: 89 € (+2.0%) + .% * international exhibitions from Jan-May Source markets for Incoming Tourism Source: Federal Statistical Office 2015 (4) Breakdown of overnight stays in Germany by continent Europe with a growth rate of +4.2% in 2014 remains the most important source market.
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