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PM 22 Interferias En.Docx Press Release No. 22 / Cologne, August 2015 Your contact: Guido Gudat Koelnmesse intensifies its involvement in Brazil Tel. + 49 221 821-2494 Fax Koelnmesse acquires the Brazilian trade fair organizer Interfeiras Eventos Ltda. + 49 221 821-2105 E-mail Koelnmesse is intensifying its involvement in Brazil by acquiring the Brazilian [email protected] trade fair organizer Interfeiras Eventos Ltda. Koelnmesse is conducting this transaction through its Brazilian subsidiary, Koelnmesse Organização de Feiras Koelnmesse GmbH Messeplatz 1 Ltda. As a result of the acquisition, the children’s fashion fair FIT 0/16 in São Paulo 50679 Köln will become part of Koelnmesse’s international trade fair portfolio. FIT has been P.O. Box 21 07 60 50532 Köln organized by Interfeiras Eventos for the past 22 years. During this time, the fair Germany grew to become the biggest children’s fashion event in South America. “We want Tel. +49 221 821-0 Fax +49 221 821-2574 to use our international sector expertise to further strengthen the position of FIT [email protected] 0/16 in the South American market and also make the trade fair a leading www.koelnmesse.de children’s fashion event on the international level. I’m delighted that we can rely Executive Board: on the local trade fair team’s many years of experience,” says Gerald Böse, Gerald Böse President and Chief Executive Officer of Koelnmesse GmbH. (President and Chief Executive Officer) Katharina C. Hamma Herbert Marner Dieter Brockhausen, the previous owner of Interfeiras Eventos and founder of FIT 0/16, Chairman of the Supervisory Board: was also delighted at the signing of the contract: “We are gladly handing our event over Mayor of the City of Cologne to the experienced people at Koelnmesse, and are convinced that the event will remain Jürgen Roters successful, thanks to Koelnmesse’s trade fair expertise and in-depth knowledge of the Headquarters and place of jurisdiction: sector”, he said. Brockhausen’s long-time business partner, Humberto Rebonato, added: Cologne “To ensure our exhibitors and visitors experience a smooth transition, we will District Court Cologne, HRB 952 extensively assist Koelnmesse until 2016”. Through the acquisition of FIT 0/16, Koelnmesse is purposefully expanding its presence on the South American market in another field of expertise, and strengthening its position as a globally leading organizer of trade fairs for the children’s fashion sector. As the organizer of the leading international trade fair for the baby and toddler outfitting sector, Kind+Jugend in Cologne, Koelnmesse will use FIT 0/16 to provide its customers with good access to the South American market. At the same time, it will help Brazilian customers make their business more international in scope. Around 40 million children live in Brazil, where the market for children’s outfitting has a volume of about €45 billion. This makes the market the second largest in the world, offering huge opportunities for international brands. FIT is Koelnmesse’s third event in Brazil. The Cologne-based trade fair company has Page been organizing the food technology fair ANUTEC Brazil in Curitiba since 2014. Another 2/2 event, the congress trade fair UrbanTec Brasil, will be held in Rio de Janeiro at the end of September 2015. This event focuses on the challenges posed by urbanization. The Koelnmesse foreign representative Bäumle Ltda. will continue to be responsible for the exhibitor and visitor business of Koelnmesse in Brazil. Schedule of the next trade fairs in Brazil: UrbanTec Brasil 30 September to 2 October 2015, Rio de Janeiro FIT 0/16 Winter 2016 21 to 24 November 2015, São Paulo FIT 0/16 Summer 2016/2017 2 to 5 June 2016, São Paulo ANUTEC Brazil 2 to 4 August 2016, Curitiba .
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