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Anuga Goes Hybrid and Is Lending the Leading Global Trade Fair for Food and Beverages a Stronger Presence on the Web with Its New Format Anuga

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Anuga Goes Hybrid and Is Lending the Leading Global Trade Fair for Food and Beverages a Stronger Presence on the Web with Its New Format Anuga Press release No. 8 / May 2021, Cologne #anuga Anuga goes hybrid and is lending the leading global trade fair for food and beverages a stronger presence on the web with its new format Anuga @home Anuga 09.10. - 13.10.2021 Product presentations at the exhibitions stands on-site will be www. anuga.com enhanced by further digital offers via the new Anuga @home "Transform" is the major leading theme of this year's Anuga. Whereby not only Your contact: themes related to the transformation within the food and beverage industry will be Peggy Krause addressed, but also the new concepts of the leading global trade fair itself, which is Tel. being staged in a hybrid format for the first time. Accordingly, the usual physical +49 221 821-2076 trade fair with product presentations on-site in Cologne will be additionally Fax enhanced by the digital element Anuga @home. +49 221 821-3544 e-mail The hybrid format has the advantage that industry participants all over the globe – [email protected] exhibitors, trade visitors and the trade press – can exchange ideas live in Cologne or digitally via the newly developed platform and inform themselves about important Koelnmesse GmbH industry topics. As a result of the analogue trade fair being enhanced by the digital Messeplatz 1 platform, a new, hybrid trade fair experience will be created, wherever the key 50679 Köln players, decision-makers and other relevant target groups happen to be. P.O. Box 21 07 60 50532 Köln Germany Digital tools for maximum reach Tel. +49 221 821-0 The digital event Anuga @home offers the exhibitors various presentation options. Fax +49 221 821-2574 The platform is accessed via the virtual lobby. Here, there is an overview of all www.koelnmesse.com features as well as initial recommendations for relevant contacts, exhibitors and Executive Board: imminent items on the trade fair agenda. Gerald Böse (President and Chief Executive Officer) Furthermore, the platform offers additional components such as the "Main Stages", Oliver Frese where the programme curated by Anuga takes place. For example, top speakers will Herbert Marner present industry themes – live on-site from Cologne or per stream from everywhere Chairwoman of the Supervisory in the world – via the "Congress Stages". The exhibitors' new products and highlights Board: will be presented on the "Product Stages". Here, there will also be further target Mayor of the City of Cologne group-specific stages, for instance the "Anuga Trade Shows Stage", the "Anuga Start- Henriette Reker up Stage", the "Anuga taste Innovation Stage" or the "Anuga Food Trends Stage". Headquarters and place of jurisdiction: In the Exhibitors and Products section, the "Showfloor" serves as the counterpart to Cologne the exhibition hall. From here access to the different stands of the exhibitors, the District Court Cologne, HRB 952 so-called "Showroom", is possible. Exhibitors can provide relevant information about their companies, products and services in the Showroom. Visitors, other exhibitors, top decision-makers, buyers, industry experts and media representatives can be contacted via the "Communication Centre" per audio, video or chat in the form of a one-to-one communication. The visual "Discovery Graph" makes identifying relevant contacts and companies incredibly easy and interactive – either via the networks, Page personal contacts or using the Match feature based on the interests entered. 2/3 The trade fair team will carry out among others webinars with live demonstrations in the coming weeks in order to present the functionality and possibilities of the digital platform. The visitors will be able to access the live programme of Anuga @home from 11.10.-13.10.2021. After this date, the contents can be called up on- demand. Access to the networking options is also possible after the actual trade fair has closed. For further information: - Website Anuga @home https://www.anuga.com/fair/anuga/anuga-home/ - Video overview functions: https://youtu.be/cfzvHmUnV5k Koelnmesse - Global Competence in Food and FoodTec: Koelnmesse is an international leader in organising food fairs and events regarding food and beverage processing. Trade fairs such as the Anuga, ISM and Anuga FoodTec are established world leaders. Koelnmesse not only organises food and food technology trade fairs in Cologne, Germany, but also in further growth markets around the globe, for example, in Brazil, China, Colombia, India, Italy, Japan, Thailand and the United Arab Emirates, which have different focuses and contents. These global activities enable us to offer our customers a network of events, which in turn grant access to different markets and thus create a basis for sustainable and stable international business. The next events: Alimentec - The International Food, Beverage and Hospitality Trade Fair, Bogotá 08.06. - 11.06.2021 Annapoorna - ANUFOOD India - Indiaâ’s international exhibition on food & beverage trade and retail market, Mumbai 06.09. - 08.09.2021 ANUTEC - International FoodTec India - The international supplier fair for the food and drink industry, New Delhi 15.09. - 17.09.2021 Note for editorial offices: Anuga photos are available on the Internet at www.anuga.com/imagedatabase Press information is available at: www.anuga.com/Pressinformation If you reprint this document, please send us a sample copy. Anuga in the Social Web: https://www.facebook.com/anugacologne https://www.instagram.com/anugacologne/ https://www.linkedin.com/company/anugashowcase https://twitter.com/anugacologne Your contact: Peggy Krause Communications Manager Koelnmesse GmbH Page Messeplatz 1 3/3 50679 Cologne Germany Tel.: +49 221 821 2076 Fax: +49 221 821 3544 E-Mail: [email protected] www.koelnmesse.com You receive this message as a subscriber to the press releases of Koelnmesse. In case you would like to dispense with our service, please reply to this mail under the heading "unsubscribe"..
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