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SUMMER SKIN TOOLKIT July9th 2020 SUMMER SKIN CAMPAIGN 2020 Live Date: JUNE 22, 2020 Updated: JULY 9, 2020 Product Overview Digital Display Banners E-Tailers · Product overview section · 300 x 600 px · QVC TABLE of · NEW Product Descriptions and PDP · 160 x 600 px · TSC · 728 x 90 px · Look Fantastic Main Creative · 468 x 60 px · NEXT CONTENTS · Primary Visuals · 320 x 50 px · Feelunique · Secondary Visuals · 320 x 100 px · Harvey Nichols · Supporting Visuals · 336 x 280 px · Debenhams · Digital Visuals · 300 x 250 px · Neiman Marcus · Video Storyboards · 1200 x 1200 px · Ulta · Nordstrom DIGITAL PRODUCT PAGE ASSETS Paid Social · Macy’s · Packshots, Alternative Images & Video · Instagram (Posts / Stories) · Articles / Infographic · Facebook · YouTube DIGITAL SITE ASSETS · Billboard (Desktop + Mobile) Owned Social · Secondary Billboard · Instagram (Posts / Stories) · Nav Promo/PLP Promo · Facebook · Blog Posts · Twitter · Landing Page · Youtube Emails · Email Guidelines · Email Templates · Email Examples Misc · Employee Email Signature PRODUCT OVERVIEW NEW PRODUCT DETAIL PAGE IMAGES Packshot Texture Image Holding Product Alt Hand Hero/Story Image VISION LA Agency: Still & Video Mandy Madden Kelley: Still & Video LUX STUDIO LONDON: Still & Video — — — Digital only rights 2 years Full print and digital rights in perpetuity Full print and digital rights in perpetuity SUPERFOOD AHA GLOW CLEANSING BUTTER — 840 x 840px Resolution 72dpi PRODUCT MERCHANDISING Primary Category — Meta Title Superfood AHA Glow Cleansing Butter Cleansers — Product Size 90ml, Travel 20ml — Recommended Cross-Sells — UPC barcode — Pair With 641628501540 · Superfood Kefir-Tea Mist · Superfood AHA Glow Booster SKU number · Superfood Glow Priming Moisturiser — 50154 Ritual ·Start with our NEW Superfood AHA Glow Cleansing Butter ·Refresh and rehydrate with a spritz of Superfood Kefir-Tea Mist ·Give your skin an extra boost with Superfood AHA Glow Booster ·Balance, brighten and blur with our NEW Superfood Glow Priming Moisturiser Ingredients Acerola Cherry Fermented Pumpkin Mango Butter PRODUCT MERCHANDISING Product Name Superfood AHA Glow Cleansing Butter How to use — — Use every morning and evening. Product Name (SEO) Superfood AHA Glow Cleansing Butter Pumpkin Glow Facial Cleanser — To use as a makeup remover, apply to a cotton pad and wipe gently over the face and eyes. Short Description/What It Is To use as a daily cleanser, massage a coin-sized amount into dry skin and rinse off with warm — water. Melt away makeup and daily impurities while leaving skin looking healthy, fresh and glowing with this buttery, multi-use cleanser. To use as a deep cleansing mask, apply a thin layer to the face and leave on for 10 minutes before rinsing. Long Description/What it Does — This unique, glow-getting facial cleanser removes every last trace of makeup, daily pollutants and Benefits daily grime to reveal a healthy-looking radiance. A unique blend of a fermented Pumpkin enzymes — and Acerola Cherry, naturally rich in AHAs, helps to brighten skin, while Mango Butter and Chia ·Cleanses Seed Oil, rich in omega fatty acids, nourish and hydrate the skin. The transformative butter-to- ·Brightens milk formula can be used as a daily cleanser, a deep cleansing mask or as a hydrating makeup ·Nourishes remover for the eyes and face. Primary/Secondary Concern(s) — Which skin type is it good for? ·Makeup Removal — ·Dullness ✔ Normal ·Dryness ✔ Oily ✔ Combination Awards and Mentions ✔ Dry — ·N/A PRODUCT MERCHANDISING Story/Additional Content Key US Search Terms (SEO) — — ·Vegan Range Story ·Healthy The Superfood skincare range is the recipe for glowing skin. Formulated with balancing ·Glowing Prebiotics, Fermented Plant Actives and Vitamin-packed Superfoods, each nutrient- ·Daily Cleanser rich formula serves your skin a daily dose of health and leaves it looking fresher and ·Cleanser more radiant. ·Nourishing ·Exfoliation ·Brightening ·Eye Makeup ·Makeup Removal Hashtag — ·N/A NEW PRODUCT DETAIL PAGE IMAGES Packshot Texture Image Application Holding Product Hero/Story Image Mandy Madden Kelley: Still & Video Mandy Madden Kelley: Still & Video LUX STUDIO LONDON: Still & Video — — — Full print and digital rights in perpetuity Full print and digital rights in perpetuity Full print and digital rights in perpetuity SUPERFOOD GLOW PRIMING MOISTURISER — 840 x 840px Resolution 72dpi PRODUCT MERCHANDISING Primary Category Meta Title Superfood Glow Priming Moisturiser — — Moisturisers Product Size 60ml, 20ml Travel — Recommended Cross-Sells UPC barcode — — 641628501243 Pair With · Superfood AHA Glow Cleansing Butter SKU number · Superfood Kefir-Tea Mist — · Superfood AHA Glow Booster 50124 Ritual ·Start with our NEW Superfood AHA Glow Cleansing Butter ·Refresh and rehydrate with a spritz of Superfood Kefir-Tea Mist ·Give your skin an extra boost with Superfood AHA Glow Booster ·Balance, brighten and blur with our NEW Superfood Glow Priming Moisturiser Ingredients Fermented Ginger Illuminating Minerals Kombucha PRODUCT MERCHANDISING Product Name Superfood Glow Priming Moisturiser How to use — — Apply every morning after cleansing. Product Name (SEO) Superfood Glow Priming Moisturiser — Smooth a pea-sized amount to the face and neck in upward strokes. Short Description/What It Is To use as a highlighter, dab a rice grain-sized amount on the high points of the face, including — the cheekbones, bridge of the nose and cupid’s bow. Hydrate and reveal a radiant glow with this nourishing Prebiotic moisturizer. Benefits — Long Description/What it Does ·Brightens — ·Nourishes The perfect recipe for a dewy glow, this silicone-free moisturiser primes and hydrates to reveal ·Hydrates a smooth and radiant complexion. It is formulated with an energising blend of Kombucha and Fermented Ginger to help brighten and illuminating microminerals to impart a subtle radiance. Primary/Secondary Concern(s) Fermented Green Tea Seed Oil leaves skin feeling nourished whilst an active Prebiotic helps to — protect the delicate microbiome of the skin. This multitasking formula can be used as a daily ·Dullness moisturiser, a hydrating makeup primer or to enhance skin’s natural luminosity. ·Dryness ·Dehydration Which skin type is it good for? Awards and Mentions — ✔ Normal — ·N/A ✔ Oily ✔ Combination ✔ Dry PRODUCT MERCHANDISING Story/Additional Content Key US Search Terms (SEO) — — ·Moisturiser Range Story ·Primer The Superfood skincare range is the recipe for glowing skin. Formulated with balancing ·Highlighter Prebiotics, Fermented Plant Actives and Vitamin-packed Superfoods, each nutrient- ·Illuminating rich formula serves your skin a daily dose of health and leaves it looking fresher and ·Vegan more radiant. ·Brightening Hashtag — ·N/A NEW PRODUCT DETAIL PAGE IMAGES Packshot Papaya Enzyme Peel Nourishing Omega-Rich Cleansing Oil Hero/Story Image Alt Hero LUX STUDIO LONDON: Still & Video Mandy Madden Kelley: Still & Video — — Full print and digital rights in perpetuity Full print and digital rights in perpetuity THE GLOW–GETTERS DUO — 840 x 840px Resolution 72dpi PRODUCT MERCHANDISING Primary Category Meta Title The Glow-Getters Duo — — Online Exclusive Collection Product Size 195ml FULL SIZE, 50ml FULL SIZE — Recommended Cross-Sells — UPC barcode — Product Sizes 641628785797 ·Nourishing Omega-Rich Cleansing Oil 195ml FULL SIZE SKU number ·Papaya Enzyme Peel 50ml FULL SIZE — 78579 This collection includes ·Nourishing Omega-Rich Cleansing Oil 195ml FULL SIZE ·Papaya Enzyme Peel 50ml FULL SIZE ·Limited Edition Gretchen Röehrs Bag Recommended products – 4 min ·Soothing Apricot Toner ·Absolute Eye Serum ·Superfood Facial Oil ·Pro-Collagen Marine Cream SPF 30 PRODUCT MERCHANDISING Product Name The Glow-Getters Duo How to use — — Use Nourishing Omega-Rich Cleansing Oil every morning and evening. Product Name (SEO) The Glow-Getters Duo — Use Papaya Enzyme Peel twice a week. Short Description/What It Is Massage 1-2 pumps of Nourishing Omega-Rich Cleansing Oil into dry skin with fingertips. Add warm water to create a luxurious, milky lather, then rinse off. If contact with eyes occurs, rinse thoroughly. — Let your summer glow shine through with this radiance-boosting duo, housed in an exclusive bag Apply a coin-sized amount of Papaya Enzyme Peel to cleansed skin, avoiding the eye area. After designed by Gretchen Röehrs. 10-15 minutes, rinse off with lukewarm water. Benefits Long Description/What it Does — — ·Cleanses Step up your summertime skincare with this exclusive collection featuring 2 warm weather-approved ·Revitalises favorites and a limited edition, ingredient-inspired vanity bag designed by illustrator, Gretchen Röehrs. ·Softens Nourishing Omega-Rich Cleansing Oil is formulated with a precious blend of over 90% natural oils to soothe, soften and lift away impurities without stripping the skin. Primary/Secondary Concern(s) — Papaya Enzyme Peel is infused with natural fruit enzymes to gently smooth and clarify tired, lacklustre ·Dullness skin. ·Dryness Proofs — 98% agreed that Papaya Enzyme Peel left their skin feeling soft and smooth.* Which skin type is it good for? 92% agreed that Papaya Enzyme Peel left their skin feeling and looking revitalised.* — 88% agreed that Nourishing Omega-Rich Cleansing Oil left their skin feeling soft and supple.** ✔ Normal *Independent User Trials 2016. Results based on 123 people over 2 weeks. ✔ Oily **Independent User Trials 2015. Results based on 111 people over 2 weeks. ✔ Combination ✔ Dry MAIN CREATIVE PRIMARY VISUAL LUX STUDIO LONDON: Still & Video LUX STUDIO LONDON: Still & Video — — Full print and digital rights in perpetuity
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