“Animated Cartoon & Chocolate Product Advertisement”
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`FINAL YEAR THESIS “Animated Cartoon & Chocolate Product advertisement” BY Md. Yeahyea Shamim ID: 162 - 40 - 296 This Report Submitted in Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Multimedia and Creative Technology Supervised By Mr. Arif Ahmed Associate Professor Department of MCT Daffodil International University DAFFODIL INTERNATIONAL UNIVERSITY DHAKA, BANGLADESH DECEMBER 2019 APPROVAL This Thesis titled “Animated Cartoon & Chocolate Product advertisement” submitted by Md. Yeahyea Shamim, ID: 161 – 40 – 296 to the Department of Multimedia and Creative Technology, Daffodil International University, has been accepted as satisfactory for the partial fulfillment of the requirements for the degree of B.Sc. in Multimedia and Creative Technology and approved as to its style and contents. The presentation was held on 26th December 2019. BOARD OF EXAMINERS Dr. Shaikh Muhammad Allayear Chairman Associate Professor and Head Department of MCT Faculty of Science & Information Technology Daffodil International University Mr. Arif Ahmed Internal Examiner Associate Professor Department of MCT Faculty of Science & Information Technology Daffodil International University Mr. Samaun Hasan Internal Examiner Lecturer Department of MCT Faculty of Science & Information Technology Daffodil International University Dr. Mohammad Zahidur Rahman External Examiner Professor Department of CSE Jahangirnagar University i ©Daffodil International University DECLARATION I hereby declare that, this thesis has been done under the supervision of Mr. Arif Ahmed, Associate Professor of the Department of MCT, Daffodil International University. I also declare that neither this project nor any part of this project has been submitted elsewhere for award of any degree or diploma. Supervised by: Mr. Arif Ahmed Associate Professor Department of MCT Daffodil International University Submitted by: Md. Yeahyea Shamim ID: 162-40-296 Department of MCT Daffodil International University ii ©Daffodil International University ACKNOWLEDGEMENT First, I express my sincere thanks and gratitude to Almighty ALLAH for His divine blessing makes it possible to complete my final year project successfully. I truly grateful and wish my profound my indebtedness to Mr. Arif Ahmed - Associate Professor, Department of MCT, Daffodil International University, Dhaka. Deep knowledge and keen interest of my supervisor in the field of "3D Modeling and Animation" to carry out this thesis. His endless scholarly guidance, patience, continuous encouragement, continuous and vigorous monitoring, constructive criticism, useful advice, reading many lesser drafts and correcting them at all stage have completed this Report. I would like to express my sincere gratitude to Dr. Shaikh Muhammad Allayear – Associate Professor and Head, Department of MCT, Daffodil International University; for his kind assistance in completing my thesis and also to other faculty member and the staff of MCT department of Daffodil International University. I owe everything to my family who encouraged and helped me at every stage of my personal and academic life and longed to see this achievement come true. I dedicate this work to my loving & friendly mother. I would like to thank all my classmates at Daffodil International University, who participated in this discussion while completing the course work. Special thanks to Takaiat Lutfe , Harun-Ar-Rashid, Sazzad-bin-sattar & Mir-Mahmudul Hasan for helping and supporting me during my project. iii ©Daffodil International University ABSTRACT Good representation of a product for selling is very significant for growth in business. And showing the product on a short advertisement for convincing a consumer to buy is very challenging in this modern era of television broadcasting & online-based marketplaces. Most of the cartoon advert are more simple, attractive, entertainment and communicative. A cartoon advertisement explain the food taste and varieties of flavor which boosts product sellingchances.My project aims at making a short chocolate brand product animation. That can be used for advertising purposes and attracting the attention of customers. The entire project was created using CGI (computer generated imagery) technology. This animated chocolate advertisement is very attractive to viewers specially the children.The company will be able to show the ability of CGI to create appealing product advertising in the future for people from different fields. iv ©Daffodil International University TABLE OF CONTENTS CONTENTS PAGE Approval i Board of examiners i Declaration ii Acknowledgement iii Abstract iv Table of contents v List of figures viii CHAPTER CHAPTER 1: Introduction 1-2 CHAPTER 2: Literature Review 3-5 CHAPTER 3: Project Workflow 6-37 3.1 Pre-production 6-12 3.1.1 Brainstorming 6 3.1.2 Packaging and branding 6-8 3.1.3 Storyboarding 9-12 v ©Daffodil International University 3.2 Production 12-35 3.2.1 Modeling 12-22 3.2.2 Texturing 22-28 3.2.3 Lighting 28-30 3.2.4 Rigging 30-31 3.2.5 Animation 32 3.2.6 Simulation 33 3.2.7 Rendering 34-35 3.3 post-Production 36-37 CHAPTER 4: Conclusion 38 REFERENCES 65 vi ©Daffodil International University LIST OF FIGURES FIGURES PAGE NO Figure 3.1.2.1 lovely cup logo design 7 Figure 3.1.2.2 Mumo logo design 7 Figure 3.1.2.3 Mumo logo design 8 Figure 3.1.2.2 Mumo logo design 8 Figure 3.1.3.1 Scene 1 & scene 2 storyboard 9 Figure 3.1.3.2 Scene 3 & scene 4 storyboard 10 Figure 3.1.3.3 Scene 5 & scene 6 storyboard 11 Figure 3.2.1.1 Polygon modeling 12 Figure 3.2.1.2 Curve modeling 13 Figure 3.2.1.3 Digital sculpting 13 Figure 3.2.1.4 circle spline modeling 14 Figure 3.2.1.5 Cup modeling by spline and loft 15 Figure 3.2.1.6 Chocolate box modeling 15 Figure 3.2.1.7 Love shaped chocolate modeling 16 Figure 3.2.1.8 Jems chocolate box modeling 16 Figure 3.2.1.9 Wafer chocolate box modeling 17 Figure 3.2.1.10 Bear character modeling 17 Figure 3.2.1.11 Bear character body parts 18 Figure 3.2.1.12 elephant character modeling 18 Figure 3.2.1.13 jems chocolate character modeling 19 Figure 3.2.1.14 mashroom house modeling 19 Figure 3.2.1.15 environment modeling 20 Figure 3.2.1.16 umbrella modeling 20 Figure 3.2.1.17 running track of jems character 21 Figure 3.2.1.18 low poly tree modeling 21 Figure 3.2.1.19 arrangement of all chocolate product model. 22 Figure 3.2.2.1 chips packet texturing 23 vii ©Daffodil International University Figure 3.2.2.2 lovely cup texturing 23 Figure 3.2.2.3 2d texture file. 24 Figure 3.2.2.4 uv mapping projection 24 Figure 3.2.2.5 chocolate box without texture 25 Figure 3.2.2.6 chocolate box after textureing 25 Figure 3.2.2.7 material editor 26 Figure 3.2.2.8 elephant model without texture 27 Figure 3.2.2.9 elephant model with texture 27 Figure 3.2.2.10 bear model with texture 28 Figure 3.2.3.1 hdri studio lighting 29 Figure 3.2.3.2 3point studio lighting 29 Figure 3.2.3.3 studio lighting setup 30 Figure 3.2.4.1 bendy limbs rig setup 30 Figure 3.2.4.2 rigged bear model 31 Figure 3.2.4.3 rigged elephant model 31 Figure 3.2.5.1 keyframe animation of character 32 Figure 3.2.5.2 running cycle of chocolate character 32 Figure 3.2.6.1 render view of splash simulation 33 Figure 3.2.6.2 chocolate simulation 33 Figure 3.2.7.1 physical render setting 34 Figure 3.2.7.2 using depth of field 35 Figure 3.2.7.3 render view of chocolate product 35 Figure 3.3.1 render view of chocolate product 36 Figure 3.3.2 using motion blur 37 Figure 3.3.3 render setting of final output 37 viii ©Daffodil International University CHAPTER 1 Introduction Cartoon 3d animation is now well-known among kids for days. Most of the commercials are simpler, more appealing, more entertaining and more communicative. A cartoon commercial describes the taste of food and flavor variations, which increases the chances of selling the product. My animated chocolate commercial would be particularly appealing to viewers, especially children. In producing good quality 3D animation for consumer ads, our country is still quite behind. Yet animated ads of good quality will attract children more than a video footage of live action. Animated ads produces results and is cost-effective. To advertise their products, services and ideas, many more companies are switching to animation. Animation costs are much lower and there is usually a huge savings in production costs and less time delays. The aim of animation is to create sequence drawings or images via various motion creation procedures. This produces an optical illusion by which we can easily see still pictures and drawings. The only tool which can make our dreams come to life is animation. It took our entertainment industry to a new level and with the aid of 3d linking real and digital. Creating 3d animation is a complicated process that consumes time. To make a realistic 3D animation each item must have a precise value. Animated ads will capture a brand's essence and convey precisely what you want your audience to feel about your product or service. In general, animated cartoon advertisement is fun to watch and produces a higher audience interaction than traditional advertising. In general, commercial animation consists of short videos that communicate clearly and quickly and convey information to be memorable in a creative way. The children we want to see are our target audience this project. The primary objective for this advisory is to communicate with the public.