•I

IF ALADDIN ~OULD ~~~L(t~K-IN'' AT AARDS

If only the wonderful lamp could be placed at the disposal of Mingay Publishing Company Pty. Ltd., HERE it is-the story I promised you last time . .. they could satisfy the demands of their clients who are eagerly awaiting delivery of the Broadcasting . the greatest 8 p.m. line-up in the hist ory of the Edition and Periodical & Miscellaneous Media Edition of the AUSTRALIAN ADVERTISING RATE &. busmess. DATA SERVICE (AARDS). But even the wonders of modern production efficiency have their limits, especially with present·day shortages, controls, lack of material supplies and rehabilitation problems. None the less, every effort is being made to expedite the date. of publication of these two editions of It's a reshuffle of 2UW's night programme to make 8 p.m . on 2UW a ~'must listen" date. Look at the the AARDS Service. shows:- Broadcasting AARDS should be ready next month Mondays: "The Persil Show" with Monte Richardson Subscribers to the AARDS Service have found the Newspaper Edition a definite means of increasing , I efficiency in the planning of space advertising campaigns. Likewise in their respective fields the * Tuesdays: "Opera for the People" Broadcasting Edition and the Periodical & Miscellaneous Media Edition will provide the same efficiency as afforded subsc·ribers by Newspaper AARDS. Wednesdays: "All-Austral ian Hit Parade" ; : Thursdays: "Australia's Amateur Hour" Fridays: "The Telegraph" Sports Parade Place your Subscription now for each edition of the Saturdays: "The Atlantic -Show" with Bob Dyer AUSTRALIAN ADVERTISING RATE J.ND DATA SERVICE Sundays: "The Lux Radio Theatre." '~ "Opera for the People" is just about the finest Subscription to each edition of AARDS is:- musical half-hour you've ever heard. It's really big! Australia, £21210; British Empire, £211010; America, ~10; Foreign, £31310 (Commencing November 19.) · · Check that list again-and you'll see why, now, more PUBLISHED BY than ever before, MJNGAY PUBLISHING COMPANY BOX 3765 G.P.O. SYDNEY, N.S.W. Phone FA 7054 AND AT - BRISBANE (B 5320) - ADELAIDE (Central 7944) - PERTH (B 5320 1 llW MELBOURNE (Central 2642)

36 Commercial Broadcasting, October 17, 1946 - COMMlllCIAL EDITORIAL BROADCASTING FM-and Al/sop's Warning Broadcasting Business paper of Australia, Th• to the promotion of commercial broad. Whether or not one agrees with the enthu:;;iastic acceptance devote~ tions and circulatin'g fortnightly to the of Frequency Modulation by electronic engineer, Mr. Ray Allsop east 5 \ing advertising and· business community. broadcas ' Established 1934. does not alter the fact that he produced some very sound reasons why commercial broadcasters in Australia should lose no time THURSDAY, OCTOBER.31, 1946 in interesting themselves in its development and application Vol. XV. No. 8 (437th issue) to the Australian broadcasting set-up. Contents : Page Ray Allsop's illustrated lecture under the auspices of the , Federal Executive Meeting ...... 5 BREIF Club in Sydney last week (see page 20 th is issue) pro­ 4A~RA. to licence "M u·sic While- You Work" 5 · vided food for thought as well, perhaps, as a few bones of more Cictor.ian Agencies' Meeting ...... 5 blication of 21 Club Lectures 6 or less obvious contention. pu dom of Soeech and Advertising 8 ~r~~tanding C.hildren's Featur1~ . . . . 10 His warning in relation to the limitation of wavelengths on p~blic service Broadcasts on U.S. Test . . . . 12 the medium wave band and "the danger that may concern com­ Another View on Merchand1s1ng (W. o. Richards) . . · · · · . . · ·. · · . . 16 mercial broadcasting in the event of logical progress NOT being WhY Business Must Advertise . . . . 16 made," smacks of a thorough understanding of the frequency New Colgate Program ...... 18 F.M. or Perish, says Ray Allsop :20 position as well as an intimate kn owledge of the attitude of the Progressi"'.e Farm•'r Returns 24 Government of the day. His point that careful examination of Broadcasting Business .. : . 26 Around the World 1n Rad1_0 28 the already crowded Australian AM frequency band should be Agriculture Expert 1s Rad io Identity 29 German Tape Recorder . . 30 made is well taken in view of the projected expansion to another A.R.C. Chief Returns . . 30 17 stations for the national broadcasting service. To accomodate Interstate News . . . . · · ...... 34 Cr->ative Work in. Advertising Agencies 36 those 17 riew stations our frequency band has only five at present Advertising Agencies 37 free channels, and again in the words of Mr. Allsop "even without Purely Personal ...... 38 additional co'mmercial transmitters there is not suitable channel COMBINED POT EN· Ad\Jertisers This Issue facilities to accommodate the projected (A.B.C. J expansion to pro­ COVERING A Argus Network ...... 4 vide reliable service to all parts of the continen t for which Allan, Stanford ...... • . 35 A.W.A...... 2 listeners pay their licence fees". He went on to explain that FM TIAL MARKET OF 500,000 A.P.R.A...... 2.5 offers the only solution to that problem . A.A.R.O.S.... . 40 Kinelab Pty. Ltd ...... 23 FM · itself presents its own problems so far as concerns its Rad ionic Pro•ducts ...... 31 Recording Centre ...... 30 introduction in Australia but those apparently are not insur­ 2GN 2GF 380 Riddell, Norma ...... 38 mountable. Quite obviously the present Government at Canberra 2AY Security Loan ...... 27 Sellers, 0. P...... 30 views FM with a most favourable eye - and it must also be • • V.B.N ...... 39 remembered that Mr. Allsop has ·bee.:i for some time in close • • Whit·~ and Gillespie ...... 30 GOULBURN GRAFTON BENDIGO Whitford Network ...... 27 contact with the Government and its views. His recent visit ALBURY 2AD ...... '...... 33 2HD ...... 11 overseas to study FM and Television development was partly 2KY ...... 11 prompted 'by the Government's desire to secure his opinion on 2KO ...... 17 2TM ...... 15 these subjects as an independent electronic engineer without 4CA 4WK 4MK 2UE . ....• ...... • ...... 7/ 19 broadcasting or radio manufacturing affiliation. So also does 4TO 2UW . . ..•...... •...... F ront Cover 9 Mr. Allsop view FM with a most favourable eye. He is employed • • • ~~~.: »: .. :...... - :. .: . .: . .. .. 29 by "Truth" and "Daily Mirror" newspapers as technical adviser • 3KZ ...... 13 TOWNSVILLE CAIRNS WARWICK MACKAY 35 on broadcasting matters. That newspaper organisation is an !~g :. ~ :_: _:_:_ ...... :. :·. _ :: ..:: :: .. : :_: 35 applicant for broadcasting licences and it is well known that FM 35 Use these stations and your job of reaching customers 1s easy because you have a ready and introduction would solve their particular disability - always pro­ n ~IA!\ AGING EDITOR, Gswald Mingay; EDIT­ able-to-buy audience. R~AL .STAFF, Lex Lippmann, Jack Angus. viding of course that they were granted a licence or licences - ~l. Ed:\•ards; ASSISTANTS, Gordon Breakspear, as it would enable the Government to fulfil the company's in­ oltn Mmgay , R. Meadows; ADVERTISING Basil When you make your next appropriation, keep in mind these eight stations and these out­ IIenr;-; ACCOUNTS, 1\-liss Evelyn Davis. ' sistent request. Tl!ELBOURNE REPRESENTATIVE Beatrice standing points ouzeau, Assistant, Eva Godfrey Rbom 6 1st But Mr. Allsop made another important point so far as the ~loor, 96 Collins Street, Box 1774,' G.P.O., Phone artistic side of broadcasting is concerned when h e declared that a~1Uirn2642. Telegraphic: OSMINGAY, MEL­ • THEY ARE A PROFITABLE BUY Roo E; ADELAIDE REP. : Joy Cochrane, "It (FMJ will provide the very necessary stimulus the industry Hox m98io1, Commerce House, Featherstone Place, needs, not only in our local field of electronics, broadcasting and e THEY REACH SALES-RICH MARKETS Imp , • _G.P.O. Phone Cent. 79 44. BRISBANE !!t "t 1 hl hs le Brocq, Room 4 2nd· Floor 115 Queen recording technique, but it will create in the program producers R~pe • B_ox 782, G.P.O., Phone B 5320; PERTH e THEY GIVE SALES RESULTS AT LOW -COST T. •&., EIIza_be~h Farrington, Room .6, 1st Floor, the desire to use the realism that will lift radio out of the super­ , ; p U G .p~u1ldmg, St. George's T errace, Box J656, ficial sphere into which it has drifted". • THEY REACH THRIVING MARKETS ECONOMICALLY , •, 3·~ll ~o ne B5320. U .S.A. i;tEP., Kay Timmins, C 1 ' t., N.W., W·ashington, D.C. And finally Mr. Allsop's "warning" must be read in conjunc­ Each station is "'e~yl\~~F.RClAL BROADCASTING, published Most of the listeners are tuned-in to their own station most of the time. Pany Pti~o1d Thursday b y Mingay Publishing Com. tion with the now reasonable certainty of commercial stations 1 _ Per · td., 146 Foveaux Street, Sydney, N.S.W. being shortly granted increases in · operating power. After all dominant in its own area. a~h) S c~py. . .Back copies (if available, 2/ - 1!! ·for u script1on Rates, 10/ - per annum the years of struggling against a brick wall in their endeavours •ralia. 1 two Years) post free in Aus­ to secure permission for operating power at least comparable All particulars from : au othe 3/ 6 other parts British Empire; 17/ 6 Ydney ~ countries. R egistered at the G.P.O., with the national stations powers it seems signifi cant that the LTD. on tents or tra?smission by post as a newspaper. powers-that-be should, at the threshold of FM, suddenly become AMALGAMATED WIRE L-ES S- (AUSTRALASIA) Press Pt copyright. Printed by Radio Printing Box l?ss Ltd., 146 Foveaux Street, -Sydney . magnanimous and give the commer eial stations power increases BRISBANE MELBOURNE Telena G.P.0., Sydney. Phone FA 7054 SYDNEY ms and cables: OSMINGAY, S ydney. -on AM !

(:ommer<;iai Brogdc;asting, Octo9cr 31, 194q Commercial Broadcasting, October 31 , 1946 3. FOUR A;s FEDE'RAL EXEC. VICTORIAN AGENCIES; APRA TO LICENCE MEETING IN SYDNEY OCTOBER MEETING "MUSIC WHILE YOU WORK" The Federal Executive of the As­ At the Executive Meeting of the Music in factories has been held to ·ation of Australian Advertising Victorian Division of the Four A's, constitute a public performa~ce of ~ncies (Federal) met in Sydney held recently, preliminary plans were the composers and authors' works :: t week at the federal secretariat made for the Federal Convention of and is therefore subject to copyright office, Wingello House. all Australian advertising agencies fees in respect of any such perform­ ance. SSR .. · the 2,000 present were Messrs. Hugh Berry to be held in Melbourne, March, 1947. watt station .. The Australasian Performing Right 10% gets d e e p i nt~ president) ; J. E. Vincent and c. A special sub-committee was formed count to Southern Riverina fooney (Victoria); M. McClelland CS. to make preliminary investigations Association, which claims to repre­ all three. and covers the O v e n s, Gou I burn Aust.); G. H. Brown (representing submit proposals, and the Executiv~ sent about two million copyrights in and Kiewa Valleys west. Aust.); R. S. Maynard (Queens­ is then charged with the responsibility music, will call for payment of fees and north-eastern . Victoria. land) ; c. H. Willmott and L. V. Bart­ of carrying through the Convention for musical performances in Austra­ lett (N.S.W.J; and secretary, J. R. and appointing sub-committees for lian factories as from January 1, ~·--­ Humphrey. A comprehensive agenda specific work, this all being subject to 1947. This will apply to broadcast ~ ;::::-= - covering mostly domestic matters was the business program laid down by music re-distributed by radio re­ finalised in a two-day's sitting. the Federal Executive of the Associa­ ceiver and also to recordings played tion. through public address systems in the Afterwards, it was announced that factories. There are several thousand Negotiations with Radio Stations the Association had accepted the in­ factories throughout Australia now ntation of the ANPA for representa- Negotiations were carried a step providing music for employees, and 10n of the Four A's to attend at the further at the recent meeti-ng of the APRA has been in contact with the A PA conference in Sydney mid- Victorian Executive of the Australian various State Chambers of Manufac­ Advertising Agencies, and appoint­ oveniber. The Four A's will again tures seeking discussion of the sub­ 3Y B the fourth present the case for 15%. ments made with special Committees largest city in Vic­ ject. toria. to discuss with members of the Fed­ The Federal Radio Committee was eration of Broadcasting Stations vari­ A Privy Council judgment in March, finalised and now comprises: N.S.W.­ ous matters with the purpose of iron­ 1943, in the case of Ernest Turner Messrs, L. W. Farnsworth and one ing out any difficulties and problems Electrical Instruments Ltd. v. The other as co-opted; Victoria: J. E. Vin- that present themselves. These Com­ Performing Right Society Ltd· of ent, W. McFerran; Queensland: W. H. mittees will submit a report to the London and P.R.S. v. Gillette Indus­ 3 U L covers rich Noble; Sth. Aust.-Clem Taylor; West. Ce•n tral Gippsland. Federal Executive. tries Ltd., held that music in fac­ Aust.-G: H. Brown. tories was in fact a public perform­ The Four A's has also appointed Christmas Holidays Victorian ance. Agencies four nominees to the general council APRA manager, Mr. T. E. Wood­ of the Advertising Association of The Executive have recommended bridge, told "C.B." last week that the Australia:-Messrs. Lionel Davis (Lin­ to its members that in view of the Association contemplated the licensing la l and G. H. Brown (Gordon and closing down of various concerns with of factories for music several years Gotch) representi:ng N.S.W.; and whom the Agencies are associated ago, but refrained from making any Mes rs. R. D. Orr (Claude Mooney) namely, Printers, Engravers, Stereo~ move in that direction due to the war and E. Jarvis (J. Walter Thompson) typers, only a skeleton staff be main­ and in consideration of the fact that representing Victoria. The last two tained during the Christmas fortnight in war materials production music named are nominees for the Educa­ 1'>0 that as many holidays as possible was playing so important a part in tion Board of the AAAA. may be fitted in during this period. sustaining morale. The position now, This will overcome the dislocation of business when holidays are arranged however, was that music was being THE SHEPPARTON PLAN during the year. used as an aid to production for pro­ 1leTHE ARGUS NET\YORK The Shepparton Borough Council fit in the ordinary commercial sense. ha i sued an attractive booklet with plan for the next 30 years' develop­ colorful illustrations, diagrams, and a If your sales graph is pointing to head winds in Victoria, set ment of Shepparton, the booklet con­ MELBOURNE CUP complete picture of the much dis­ tains much valuable information cus ed "Shepparton Plan" which en­ BROADCASTS about the area's present productivity your "sales" to benefit by the Victorian Trade Winds. Get out vi ages the development of the city's . Sporting commentators will gather and other data. Population within m Melbourne to give commentaries 1 1. area over ~he i:ext 30 years. of the doldrums in Victoria-use the Argus Network with ~s 3 oc; the present borough limits (3! sq. and descriptions of the running of the r his central Victorian city is an im­ Melbourne Cup. portant broadcasting centre as well miles) 8,000; within 6 miles, 15,000 ; point cover and 10% discount for users of all three. ~ l ?glis Ltd. (Goldenia Tea) are spon­ ~h ~ < ~ being the hub of a very wealthy and within 40 miles, 35,600; Goulburn /.~ /, I. soring Ken Howard's description of 0°ulburn Valley district. In addition irrigation system of over it million the race for A.S.B. McWilliam's Wines tatthe local commercial 2000-watt acres services over 800,000 acres are sponsoring on 2UW, Eric Welch's ion 38R (which is a unit of the within 40 miles of Shepparton. Prin­ descripti1:m. relayed from 3DB. Two AUsrguts ~roadcasting Network) "Radio cipal industrial activity is found in re-broa;dcasts will also be given from raha" Ct so,000 wo 100,000 watts and one the processing of the region's vast 2UW at 5.50 p.m. and 8.30 p.m. Mac­ THE ARGUS VICTORIAN COUNTRY NETWORK ated watts shortwave) is also situ- agricultural products, including fruit quarie Network have arranged for four sporting commentators, Cyril Rep.: V . M . Dinneny, Herald Bldgs., 66 Pitt S•t . .Ph ~ne BW8493. and vegetable processing plants, but­ Head Office: 369 Elizabeth St., M elbourne. Phone F0411, Sydney eonun:;u S~epparton, broadcasting Angles, Fred Tupper, Matt Hynes and London Office: 23-28 F l eet Street, London, E .C.4. e C sly m the overseas service of ter factories, cheese factories, abat­ Jim Anderson, to feature in a program As ommonwealth Government. toirs, freezing works, wheat silos and of one hour over a relay of 40 sta­ Well as outlining the master stock saleyards, etc. tions.

4 Commercial Broadcasting, October 3i, 1946 Commercial Broadcasting, October 31 , 1946 5 iELEVISION i?.OLLING Publishing of 21 CLUn Lectures ALONG NOW With six television stations now i Reeon1mended operation and many more in vano n stages of construction, America's Te!~ vision Broadcasters' Association held "The 21 Club of Australia is now a "The last lecture was delivered on its second annual convention in New York mid-October under very differ­ well-established entity in the adver­ September 16, 1946, and since then we have received a number of letters ent circumstances than existed in tising world and its status is some­ only from people who attended the series, 1945. In the words of TBA chairman· ~Commercial 'fs as thing of which we may well be congratulating us on our enterprise "At that time the best we could d~ proud," said Mr. Leo Finn in his pre­ and asking for a further series," Mr. was to talk about televison. This sidential address at the first annual Finn added. "This activity of the 21 time we are demonstrating it as wen general meeting of the club at Usher's Club has not only rendered a service as talking about it." Hotel Preniier Room, Sydney, on to the people who heard the lectures, Commenting on the conference good as its presentation September 30. but it has also brought our Club into "Broadcasting" (U.S.A.) said: "Th~ great prominence with advertisers years of hesitation in television­ After reviewing the Club's general and their agencies. To the gentelmen always almost ready for the general activities during the past year, Mr. who went to such pains in preparing public but never quite getting there­ Willmott's, re No matter how expertly worded your '"commercial" may be, no Finn said that in the early months of material for their magnificent ad­ are over." The same paper, carrying Vick's Vapo Rub, say matter how carefully planned its merchandising strategy, there is the Club's existence the executive dresses, I take this opportunity of out a survey of receiver manufac­ ". . . an eldract from a Jetter gave considerable thought to the placing on record my own, the Execu­ turers, ascertained that the makers from the President of Morse Inter­ only one sure way of giving the message its full opportunity . of national Inc .. the American adver­ matter of arranging a series of ad­ tives' and your very sincere apprecia­ anticipated having another 20,000 te!e tising a gency for Vick Products dresses on various aspects of broad­ tion. They, I know, will feel that they receivers in retailers' hands by Inc. doing its sales job thoroughly-have it recorded where the absolute casting which would be helpful to "We want to pass on lo you the have been amply rewarded if the Christmas. enthusiastic approval which we best in facilities prevail and the most e/Ject'ive voices and supports young people contemplating a career knowledge which they imparted has Said Joseph M. Allen, advertising have just received from our cl ie"nt either in the broadcasting industry Vick Products Inc. Th ey have just are available. been helpful to anyone wishing to en­ v-p of Bristol-Myers Co.: "To-day, in auditioned the record and have or in advertising. ter our industry or that of the adver­ my opinion, television is potentially asked us to pass on to you the ir deep appreciation for t he care and "Eventually our plans were com­ tising profession, especially if ~hat in much the same position as radio effort which you ha ve p ut into Radio 2UE offers you this service readily, efficiently and a't reason· pleted and the first series of lectures person happens to be a Returned Ser­ was in 1924, so far as its importance producing this fine job. The Vick President and several of the direc­ started on July 8" Mr. Finn continued. vice man or woman. to advertisers is concerned. We at tors had quite a d iscussion as to able cost. These recordings, of course, need not necessarily be for "It is the intention of your Execu­ Bristol-Myers have confidence in whether you actually dubbed the "The venue was in the Studio of American record or produced t he 2UE, but could be sent anywhere for commercial broadcast. 2GZ which was kindly put at our dis­ tive to recommend to the incoming television. We agree that what there spots locally. Because of our g reat Executive that these addresses be is now on the air to see leaves much pride in our production, we. think posal by our worthy vice-president, to be desired . . . we are backing up this is the highest possible compli Mr. J. E . Ridley. The first lecture - printed or duplicated, so that they men! that could be paid ." With a 2UE recording, any '"commercial," irrespective of length, may serve as a textbook for those who our confidence in television in be­ "The History of Commercial Radio" is treated as a PRODUCTION by Mr. Paul Jacklin, 2UE's -was delivered by the one .man best wish to know something about Com­ coming one of its first sponsors." Hawkins', re qualified to do the job, that is, Mr. mercial Broadcasting." "Spellbound" and Producer-in-Chief, and by his highly qualified ;,;ta ff headed by Ridley, and his paper was a master­ REVENUE FROM LISTENERS' Actor-Producer Howard Craven, Musical Director Desmond Tan· piece of historical interest. I think LICENSES "Overlanders," say this is the first time that anyone has "The outstanding success of our Total amount of revenue from recorded radio campaigns handled ner, Writer-Producer Geoff. Jack- put down in permanent form the Death of Mr. E. A. Price by the 2UE Production Department broadcast listeners' licenses for the has convinced us that its facilities son and Production-Executive story of the early beginnings and the in terms of creative work interpre· amazingly rapid development of Com­ 12-months period 1944-45 was tation, technical skill a~d service Sam See. £1,434,372, derived from the issue of are inva luable to the advertising mercial Broadcasting in Australia. Mr. agent. Two recent campaigns re­ Ridley has now done the job and his 1,415,229 licenses for one receiver and corded by 2UE Prod uction Depart­ ment in conjunction with ourselves paper will be available for the archives 64,573 licenses for more than one re· were for the films "Spellbound" of any Station which wants a handy ceiver. Of the total revenue, 45'1 (United Artists) a nd " The Over­ Paul Jacklin landers" (Ea ling Studios). Made recently spent a considerable time in reference on this intriguing subject. £664,224 was apportioned tc the Post­ for Australian and New Zealand Although you have been told before; master General's Department and the promotion, these recordings are U.S.A. studying the marked modern there is no harm in my repeating that held by our clients and o urselves remaining 55 %, representing £790,148. to . have contributed to the box advancement in recorded "c01nmcr­ the studio of 2GZ could not accomo­ c:ffice records each fil m ·estab­ to the Australian Broadcasting Com­ lished. For product advertising date the people who sought admission loo, .we find facilities of 2UE Pro'. cials" - both musical and straight. to our first lecture." mission. duction Department lend maximum dramatisation to the sales message Th.e added knowledge thus g~ined of The apportionment of total revenue and '!lake radio advertising \00% Subsequent addresses were delivered effect1v e.' ' "commercial" technique, covering the by the following: - in previous years to the P.M.G.'s De­ partment and the A.B.C. was the same human touches, the sales psychology "The Mechanics of Radio as Applied (45% and 55 %) in 1943-44 and 1942- Rodney Evans, re to Advertising"- (Mr. A. Fairhall, and the most modern technical de­ 43. In 1941-42 each received 50% and "Dyomee," says Manager of 2KO.) velopments in radio advertising is a in 1940-41 48 % went to P.M.G. and " It g~ves us great p leasure in "Production of Commercial Radio ~:cord i ng herewith our apprecia· 52% to A.B.C. ion of t he many kindnesses and further guarantee that Programs"- (Mr. M. D. Chapman, dxcellent service you have ren· Manager of 2CHl . Total revenue has climbed steadilY ered us in connection with o ur His many friends in the advertisin!'I world since 1940-41 in the following mutual clients. "The Value of Radio as an Advertis­ were grieved to learn of the death, on Mon­ ''2UE's Production Department in day, October 14, of Mr. E. A. ("Bunny") amounts:-1940-41 £1,302,355; 1941-42 producing 'Oyomee' recordingst on ing Medium''- (Mr. F. E. Levy, Sales Price, Adv,crtisi ng Di rector of the M ebourne ~~r behalf, on a ll occasions, have " Herald." Mr. Price was 58 years of age. £1,314,918; 1942-43, £1,385,000; 1943· !Splayed the most intelligen·t ap· JPRODUCTION UNIT WILL MAKE Manager of 2UWl . 2LJ~ Born in Befast (Ireland) in 1888, the late 44, £1,412,957. preach in casting and production "The Function and Operations of the Mr. Price was the son of Dr. W. G. Price, fe;es.t genuine enthusiasm and in­ who was City Organist of Belfast and later h' · · . and the resultant Advertising Agency"- R. · ighe~t technical skil l we have yet (Mr. A. City Oraanist of Melbourne. He came to Just out!. The Broadcastin- g EditiO~ YOUll COMMEllCIALs''100% +" --- experienced.'' Walters, Director, Willmotts Advtg. Australia in 19C7, and began newspaper of the Australian Advertising Rab­ Agency). work as an illustrator in Brisbane. In 1909 he founded his own advertising agency and Data Service. Send your s~ llAY WE SUGGESrl' YOU CONTACT 2UE AT BW 3121 FOR FURTHER DETAILS. "The Buying of Radio Time"- (Mr. which later became the well-known firm of scription now to Mingay Publishing Samson-Clarke. Pric ,~, Berry. He was ap­ Co., Box 3765, G.P.O., Sydney. R. R. Carruthers, Director, J. Walter oointed director of advertisina of the Thompson Ltd.) ;, Herald" in 1931. \ - -- .., ,....,,...,..., Commercial Broadcasting, October 31, 1946 7 6. Commercial Broadcasting, October 31, 1946 .. + - - - ...... ·· ··------~ FREEDOM OF SPEECH AND IT' .S READY ? The broadcasting rates and stati fi,o.wca6ling ADVERTISING data of the 106 commercial broa~~ casting stations in Australia and Ne was just that size. While any number Zealand are now available in thu: fiJette'i In the course of a fighting speech Broadcasting Edition of the Australi e of early Colonial newspapers were for the preservation of radio free­ Advertising Rate and Data Servi~n dom, executive vice-president of the suppressed, the Boston Newsletter Subscribe now for this valuab~ American National Association of kept its license, which meant that it " time-buyers" guide, from Mingay 911ictadca6ling Broadcasters, Mr. A. D. Willard, at kept in line politically and, there­ Birmingham, Alabama, recently dealt Publishing Co., Box 3765 G.P.o. with the relationship of freedom of fore, it stayed in business. In addi­ Sydney. speech with advertising. His remarks tion to censorship, there was another -----. First m Variety. are equally apt in the Australian scene limiting factor in early American RADAR EXPERT TO VISIT where advertising - radio advertising newspaper publishing. All of these particularly- is anybody's Aunt Sally. papers were published for the well­ AUSTRALIA with 3GV Tommy Trinder, top English comedi­ Professor M. L. Oliphant, F.R.S. 01 3AW an, will broadcast a series of Tuesday to-do or wealthy people. Indeed, the "Radio," said Mr. Wiilard, "Like the Physics Department, the Univer­ shows from 3A W by courtesy of newspapers and magazines, is sup­ cost of the average edition was ap­ sity Edgbaston, Birmingham, England David N. Martin of the Tivoli Circuit. ported and its freedom and independ­ proximately a full day's wages for who is to visit Australia shortly, ha · A new Macquarie Ligh t Entertain­ ence maintained by advertising reve­ a working man or artisan of that ment Unit is being formed by Mr. nues and these revenues are depen­ been elected a fellow of the Institution dent solely on public acceptance and period. Circulations averaged about of Radio Engineers, Australia, in re­ Eric Bush. public goodwill. Either this support 600 and 2,000 circulation was consid­ cognition of his outstanding contri­ must be maintained or funds from ered an enormous figure. These butions to scientific research and de­ other sources - from government - newspapers were financed by the velopment in radio and associated from pressure groups - must be sub­ government or by parties and, of arts. stituted for it. Dependence upon such Professor Oliphant is Australian­ First rn Plays. handouts or largess would inevitable course, they published only one side of the news, · depending entirely on born and has earned world recogni­ result in a servile radio system. The tion as a nuclear physicist. He played radio to which you listen today is who financed them. There was noth­ an important part in the research and Sunday night's popular play is a big free because it it financially indepen­ ing in these early editions that would development of centimetric radar. 3AW-CV. attraction and half-hour dent. It can be kept free only if that coincide with what we now call free­ Macquarie dramatisations of world­ position is maintained. which made possible amazing accur­ famous works never lose interest. dom of the press. Actually, not until acy in gunfire and other applications "Not long ago in a forum debate, the industrial and social revolutions during ·wartime. Sydney Kaye, an attorney, who repre­ which began in the first half of the Iµ 1942, in association with other sents many radio interests, put it in 19th century and brought with them another way. 'The problem of freedom', well-known Australian physicists and said Mr. Kaye, 'cannot be divided into cheaper methods of paper making in co-operation with the C.S.I.R. and First rn Topicalities water-tight compartments with sepa­ and printing and injecting the inde­ other Government departments and rate rules for freedom of speech, free­ pendent revenue from advertising services, Professor Oliphant investi­ dom of the press and freedom of the did we have in this country the cheap, gated local raw and manufacturing Audience . participation shows are a radio. Maintenance of free speech in widely circulated, free and indepen­ resources with the result that the 3AW feature-and a new Greater all fields is dependent upon the same dent newspaper. It is a basic, historic most advanced type of radar device Radio Season will bring back George factors. Our way of preserving free­ were produced in this country. Foster and other favourites in fun ! dom is the democratic system which fact and true to-day-that a news­ paper which is unstable financially is based upon an absolute prohibition FU LL PROGRAM FOR against the control by government of has less independence, less stamina, the instruments of communication.' less ability to resist political pres­ SYDNEY l.R.E. sures and court-house gangs. The Several interesting sessions are Value of Advertising American people do, in fact, owe a scheduled by the Sydney Division of and Macquarie Family of First rn Youth "Now I want you to examine with great debt to the profession of ad­ the I.R.E. (Aust.) for the next fell' the me the historical relationship between vertising-for advertising is the back­ months and members are advised tc • freedom of speech and advertising. In bone, the prop, of their freedom of make a careful note of the following Friendly Stations are moving In addition to the Quiz Kids and its gensis, America's first mass me­ the press and freedom of expression events. • Youth Speaks, Sally's Junior 3AW by radio.'' For November, a meeting at Science towards new developments m presents Youth's most ambitious pro­ dium-the newspaper-did not exist grammes including orchestras, scouts, as we know it to-day. The very first House is scheduled for Tuesday, No· conservatorium plays, etc. American newspaper, called 'Publick vember 19, when Messrs, E. R. Fanker Network broadcasting. Occurences', published in 1690, was Philips Transmitter for 4LG and R. Ratcliffe will deal with "Test· suppressed after its very first issue­ ing Procedures for F.M. Receivers. This weekend the recently burnt ostensibly because it wasn't 'licensed.' No date has yet been advised for the out Longreach commercial station Prior to 1750, you know, all news­ December meeting, but the lecturer \ . First m ~~NGS papers (like radio to-day) had to be 4LG will have a new temporary 200 will be Mr. H. J . Brown, and he baS #.( published 'by authority.' They had to watt transmitter built and installed chosen as his subject "Overseas De­ :..-.,.....;.~....-~~COME!~- be licensed-which simply meant by Philips Electrical Industries. Mr. velopments in Airline Radio and R.a~~ actual censorship by the Colonial Communications and Navigat10~ At home with all the family· 3AW's Radio Season from November Frank Dickson, Philips transmitting governors or their henchmen before Facilities.'' 4th will inaugurate many remarkable publication. These first newspapers engineer left by A.N.A. plane last Also scheduled for December iS developments in show business, a new were about the size of a letterhead Monday to do the installation. The function to commemorate Radio F~ series oJ Network planned shows with printed on both sides--indeed, the dation Day on December 12, but de·sed­ a freshness that will win the enthusi­ ultimate transmitter will be 1,000 of course! !J,S~ic audience every sponsor desires 1 Boston Newsletter-the first continu­ of this have not yet been final! 3AW-3GV ously printed American newspaper- watts also by Philips.

Commercial Bro ad~asting , Octo1Jer 31 1 1946 9 Commercial Broadcasting, October 31, 1946 0" cal figures, covering people anct i cidents such as Sir Francis Drat Ferdinand Magellan, William Da~ · Oak Children's Feature Parade pier, Marco Polo and "The Mutiny 0 • the Bounty." 11 English history comes to life i How Sponsor, Educationalists and Station Harmonise Program "This Sceptred Isle," a half-houn dramatisation centred on such Placer Content and Listener Appeal as Westminster Abbey, the Tower 0~ London, Oxford University, No. 10 Downing Street, and so on. The his. torical references cannot but foster Following continued comment from closer ties with our mother count educationalists referring to children's and greater appreciation of Engli~ programs presented from commercial history. stations and their effect on school • Juvenile appreciation of good music children an interesting story comes Mr. J. Scarr from 21'0 Newcastle. is not overlooked and "The Magic G.M. of Hunter · Key," a musical fantasy set in Music Although for many years, the Sta., Valley Co-op. Land, is featured. tion did not feature organised child­ Children are taught to be observant ren's sessions,· juvenile interest was • and appreciative of natural history kept alive by the presentation in the through the "Junior Naturalists" Club early evening hours of programs with a nature study program presented by juvenile appeal. No Clubs were formed, Mr. Crosbie Morrison, editor of "Wild nor was correspondence from juvenile Life" magazine. listeners handled. ciation of your action in making possible the very fine radio talks tor Tiny tots are catered for in drama. Early this year, the need for some children over 2KO Broadcasting Sta­ tised fairy tales with music once per review of the situation was felt and the tion. I was requested by the meeting week, whilst on Thursday nights, the 5.00 to 6.00 p.m. channel, five nights to convey its thanks to you. musical talent of adolescents is en­ per week, was re-drafted to provide couraged in a program called "Concert special juvenile listener interest. Al­ "It will be gratifying to you to learn Hall of Youth." This session takes the though the session did not aim to that all present at the audition were form of a miniature Amateur Hour. educate, it nevertheless relied on en­ highly delighted with the charactci· compered by a 13-year-old lad, Ron tertainment with educational back­ of the various talks and impressed Hurst, and is complete with voting for ground, and from the inception it was with their suitability and their appeal favourite artists and so on. Some evi­ mandatory that every care should be to the youthful listeners-in. It was dence of its popularity can be gained given to spoken English and presenta­ felt that your firm in collaboration· by the fact that the final session of tion generally. with the 2KO broadcasters was doing the first round brought in over 27,000 a very worthwhile job in arranging votes. The Station was extremely fortu­ for such helpful and appropriate en­ It is also worthwhile to note that nate in interesting the directors of tertainment for boys and girls of contributions to the musical, vocal the Hunter Valley Co-operative Dairy school age. The hope was expressed or elocutionary sections of the pro­ Co., manufacturers of Oak Butter and that the good work would be continued. gram are carefully checked for suita­ Oak Brand Powdered Milk. The spon­ Steps are being taken which I hope bility; six and seven year old singers sor's constructive outlook and help­ will result in a close liaison between doing current hit numbers is not re­ ful co-operation have been largely the teachers and those responsible for garded as suitable. instrumental in the success of this the production and presentation of presentation. In view of the nature of the spon­ these excellent talks." sor's business and further to extend The propqsal was submitted to the Although the program was built the listener interest, arrangements are Education Department, and through from readily available recorded prog­ being made to feature programs of the district-inspectors, contact was ram material, its value undoubtedly added appeal to rural boys and girls, made with the headmasters and lies in the careful selection of that whilst suitable features continue to WHERE THERE IS SMOl(E teachers of all Newcastle schools who material and the equally careful come forward to take the place of were invited to a preliminary discus­ presentation. those already running. sion and audition of some of the pro­ Adventure, entertainment and edu­ The program is under the personal THERE'S AN INDUSTRIAL MARI(ET posed material. The necessity for com., cation come from the three-times-a­ supervision of the station's program mercial exploitation of the program week presentation of dramatised and production manager, Mr. Harold was explained and the explanation stories of great explorers and histori- Pickhover. accepted. With some minor modifi­ Have direct contact with 500,000 cations, the program went on the air 2KY in May, last, and has since enjoyed the continuing approval of the teach­ Industrial Workers in ers, to say nothing of an increasing amount of support from juvenile • listeners and appreciative parents. NEWCASTLE and SYDNEY In a letter addressed to Mr. J. Scarr, Manager of the Hunter Valley Co­ 2BD operative Dairy Co. Ltd., Mr. J. W. Mann, Inspector of Schools, said:- Sydney: M 6291 ·Melbourne: Cent. 4705 "At a meeting of head masters and mistresses of the schools of the New­ castle district, a resolution was un­ animously carried, expressing appre::: ROAD SAFETY COUNCILLOR EFFECT OF PUBLIC SERVICE BROADCASTS ON ADDRESSES YOUTH CLUB U.S. LISTENING

Minute·by-minute Average ~ : e1sen .Ra tings for Chester Bowles Program and Others Wednesday Evening.'April 17, 1946 " PROGR AM RATINGS \ 1sor--r~-r---i;--i----i---r--r-i---,-,--,,--r-~-.-.-~r--~ !GO - --~~Yv---1-\;\r-f--+- --l----J------1 ---1---1--l,L-~ 1' o l-~ ~------cos / £00" CANT ~O \ _, _ _ •···-· A_8C / .1__[ ~ Sc"'s_n•·~ " '" .,...._•as 120 \~ - I 1 ---1--t--t--t-+-f--1--i_::=_ _ r- --- >.... _,/ ~- I_,._,/' \..-..._"f'Y KYSE~R _ 10 0 "- FR.A.NI< SINATRA I ' ',_ _ r_ -,__ --- ...... oo• CROSBY '- "-.... \.../ I 8 o -~- r~' " ~ .._ ' - , GREATI MOM£NTS IN MU•C CABRtH HEATER "-../ ._ ., "' ,,--... _..,.;_.~ -- -- 6 o • I \., REAL STORIES SUSTA l ~ER , --...:::.:...: •.• ..____.- --- - __1_·_1 .... ·_::---..._ . ~·' .:··.··r··-.._ ( ·~·:r' h-t::-: -. SUSTAINER ···· · ···"· .-···· ..>~1- l •.. ,.- · .../;:.-o-rl ~Tt-"''-t•--j-'--'k-,:-=t.::-: ../rf'/e:.·· -+·.,.;;;*~- J • SUSTAINER SPOTLIGHT BANOS l '• ~~TAIN E; '""'- 1 20 1-----l--'--· I I j I ·------1---- '···· I I 10:00 9 :00 PM 9:30

What happens to the U.S. radio SUCCESSFUL RADIO DRIVE P~yl Thorpe, o~ 2C H, discussing road safety audience when broadcasters cancel with Mr. A. Sinfleld, representative of the FOR RED CROSS N.s.w. Road Safety Council, during a broad­ regular programs for special timely cast of the 2CH Young Australia Club addresses by Governme,nt officials? Praise for the support and active Session. The answer, in one case at least co-operation given by Sta;tion 2CH Taking advantage of the large seems to be that the audience disap~ and the 2CH Women's League, and the juvenile audience which attends the pears. A.W.A. Country Stations, 2AY, 2GN. Saturday morning broadcasts of the and. 2GF, was given by Judge Holt. 2CH Young Australia Club, the Road A case history of what does happen president of the handcraft section ol has been gathered by NBC Research the Australia Red Cross, and Mrs Safety Council of N.S.W., which is Dept. based on Nielsen audimeter using the station in an advertising John Moore O.B.E., well known Red readings. NBC last April 17 put on Cross executive, when they broadcast campaign, sent a representative to Chester Bowles speaking in defence from 2CH on Friday night, October address listeners and those in the of the OPA at a time when that sub­ 25, the results achieved from the drive studio on the need for road safety last ject was the top news story of the for funds to assist totally disabled week. day. Mr. Bowles was put on in place ex-servicemen. The three country sta­ The Council's representative, Mr. A. of the popular show Mr. District At­ tions also broadcast the results and Sinfield, displayed a series of excel­ torney. He had all the elements in other appropriate items that same lent posters for the benefit of those his favour. He followed a top flight evening. in the studio, but his advice was eveni.ng program, he had the best half hour, between 9.30 and 10 p.m. He The drive, which had as its imme­ directed to listeners as well, so that was speaking on a timely subject and diate objective the raising of £500, re­ all benefited from his visit. Mr. Sin­ was an experienced highly publicised sulted in nearly £1,500 being raised field was introduced to his audience speaker. with considerably more money in by Don Baker, and in the course of sight at the time of the broadcast o his broadcast he discussed the ques­ The result of Mr. Bowles' speech, it Friday, and both Judge Holt and Mr. tion of road safety with Miss Phyl was readily seen from the Chart, was Moore expressed their extreme grati· Thorpe, organiser ·associated with the to hold the large initial audience de­ fication at the response to the appeal livered by the precedtng Eddie Cantor due in a very large measure to the 2CH Young Australia Club. show. The audience fell steadily from support of the women's organisation; a first minute rating of 16.5 to a final associated with 2CH Sydney, 2AY Al· Tabernacle Choir from 2GN minute rating of 7.8. bury, 2GF Grafton and 2GN Gouburn A series of transcribed sacred pro­ The effect the public service pro­ grams by the Tabernacle Choir of The drive took the form of a State· gram had on the Kay Kyser Show, wide bridge and games party scherlle Salt Lake City, U.S.A.., has been spon­ Which follows Mr. District Attorney, We welcome to 3KZ . sored on 2GN by R. Sidney Craig, in which women held bridge and Ltd. The switchover. h~~ ds~c;>nsors, Colgate-Palmolive -Pty. was also quite marked. Under nor­ other parties in their own homes or ;JJ' Goulburn funeral director. This half­ mal conditions Kay Kyser has part in halls with a minimum charge 0 rich feast of entertainment pr~vid~de bsujf/zshows* kto an already hour program by choir and organist of his audience passed along to him 1/ - per head. Each woman attendin programme s t f h · Y ····ma ing the 3KZ commenced Sunday, October 27, at from the show preceding. As a con­ was issued with a numbered ticke Australian ai~ !·up one o t e strongest and best balanced on the 9.30 p.m. sequence of the Bowles speech the and on Friday last a "draw" was n~l Kay Kyser program inherited an in­ at Red Cross House, and the winni!ll * ''L BROADCASTING- AARDS itial audience 47 % below normal rat­ numbers for donated gifts announced EAVE PA,~S" .... "CALLING THE STARS" .... "CASHMERE BOUQUET SHow· ing size. A partial early recovery was is Now Ready ! made by the Kyser show, but the pro­ Well known stage, screen, and radl COLGATE CAVALCADE" •... "LASTI NG LOVILI NESS" Order your copy from gram was never able to regain its MINGAY PUBLISHING CO., actress Muriel Stei!P.beck perforllled normal average rating of 13.6, re­ th~ drawing. - Box 3765, G.P.O., SYDNEY covering only to 10.2. Pictured above is glamorous Patricia Alphin,. Universal-Internationa;l star.

Commercial Broadcasting, October 31, 1946 13 season," which was to have coincid with 2GB's 21st birthday next Ye ect MACQUARIE SIGNS TRINDER being launched on Monday, Novem;r' 4. The new shows include "Kiss a~~ C_olgate Switch Causes Talent, Make-Up" which has the same fo mat as the popular American cour. Program Stir-up on Many of petty matrimonial grievances ner -~""'«7-''') work feature; "Beat That s'tor ~ ~~ which is apparently a re-make of "c~' Stations You Top This"; and "Going My Way~ featuring Terry Howard. "Star Pupu'. "''"'~#'#:;;:;; Commercial broadcasting stations' of "The Tommy Trinder Food For Britain Appeal." which will feature star pupils of lead. program news has been hitting the ing music and singing teachers Will headlines over the past couple of Maples, who sponsor the "50 and kick off a little later. weeks as big talent and executive Over" session and John Clemenger names are brandished in publicity Advertising are to be congratulated Mr. Horner has announced the ac. from various stations in new prog­ on the organisation of this very suc­ quisition of the services of Mr. Eric ramming lines set ·for first week in cessful broadcast. Bush, formerly of Colgate-Palmolive November. That coincides with the With the Macquarie time channels Radio Productions Unit; George Foster Colgate-Palmolive shift to its new bed becoming available through the shift radio comedian: and Terry Howard of 34 outlets which have already been of all Colgate shows from the Network, the South Australian crooner who had announced. plans made for some 1947 features been tipped as returning to the Col. gate-Palmolive unit. Topping last week's news interest have been speeded up by Macquarie, was the signing by Macquarie of resulting in their "Greater Radio (Continued page 1' famous English film, stage and radio comedian, Tommy Trinder for a series of broadcasts by arrangement with Tivoli Circuit Aust. Pty. Ltd. First broadcast in this series is slated for November 5, when Trinder will star in a 30 minutes show. Contract figure, though not disclosed officially, is un­ derstood to be between £8000 and £10,000. Mr. H. G. Horner, general manager of Macquarie Network said last week that the Trinder deal was another in­ stance of the network policy in bring­ It takes years to ascend to a position of dominance-it ing to Australian commercial radio the best talent available. takes power to stay there. With its towering 2,000 "We hope to be able to make an watt transmission Station 2TM has dominated the lucrative announcement at a future date of WOMEN'S RADIO CLUB the signing of several top-ranking north of New South Wales to the entire satisfaction o·f American radio personalities for com­ CONFERENCE ing shows" he added. National advertisers. Power ... plus programmes ... plus Above (L. to R.) : Tommy Trinder and his personal manager, Mr. Draper, seem to be On the 1st November, delegates from Trinder's first live appearance in a sharing a cup of tea while 3AW Manager Randal White and Terry Dear attend to Gunnedah, Manilla, Quirindi, Tam­ intense activity in local affairs-they're the pylons which commercial station program since his the sugaring. worth, Uralla, Walcha and Werris arrival in Australia seems to have hold 2TM and its advertisers in a pre-eminent position. been on October 20 when he went B·elow: Tommy Trinder, Mrs. Trinder and J ohn Dexter at the 3UZ "50 and Over" broadcast Quarterly Conference at Barraba, on over 3UZ Melbourne in Maples' "50 Creek delivered reports, during the and Over" feature and was introduced advances already made in the estab­ by Mr. Sol Green to support his "Food lishment of Child Welfare centres in for Britain" Appeal. districts where branches of the 2TM A departure from the usual "50 and Women's Radio Club function. Over" program from 3UZ on Sunday, Oct. 20, was the broadcast by Tommy ho areas of park land have been Trinder. The visiting English artist allotted to the Tamworth Branch to gave his services as a gesture to the Lord Mayor of Melbourne and Sol tablish Child Welfare Centres in Green in the "Food for Britain" Ap­ that town. This movement is sup­ peal. Seldom in radio history has POrted by the Tamworth City Council. there been a better effort, when for The launching of a Grand Art Union 50 minutes Tommy kept his seen and "1th. prizes. amounting to £650-first' unseen audience entranced with an Pnze bein · unscripted mixture of anecdote, in­ ! g a Ford Sedan, valued at formation and foolery. f BO, aroused much interest. Proceeds .,:irn. this Art Union will assist the Sydney Office: He spoke, too, of food conditions in Lisgar House, 30 Car rington Street. BW 7375 Britain and expressed his apprecia­ to b~in~ fund of the All Services Club, Melbourne. Office: tion of Australia's efforts to help the situated in Tamworth. Hugh Anderson, 130 Exhibition Stc;leet. Cent. 4366 people of England. Upon the sugges­ tion of the Lord Mayor, a special fund was launched, bearing the title · Commercial Broadcp,sting, October 31 , 1946 15 14 Commercial Broadcasting, October 31, 1946 WHY BUSINESS ~~Lack of Merchandising'' MUST ADVERTISE Because: 1. Most consumers Pre fer to bu~ advertised brands, ana to patromze those stores Which Mr. W. 0. Richards, Managing Director, make the best impression With their advertising. That is why the The Westo1n Company Pty. Ltd., repfie,s most s~ccessful and best-managed to Mr. N. Leggatt :- compames are among the most consistent advertisers. Because: 2. Interests of consum. ers and business men are really th Assuming Mr. Noel Leggatt has been - through the years - consolidated closer and closer confidence with cli­ same in the end. Consumers wan~ accurately reported in the October 17 bett~r goods, .10"'.er !?rices, and more issue of "Commercial Broadcasting'', ents but also gained the respect of efficient d1stnbut10n. Business I feel it necessary to counter his criti­ radio and newspaper executives like­ wants the benefits of greater sales cism regarding clients and advertis­ wise. volume, which it can get only by ing agents being unaware of the im­ providing better goods at lower In conclusion I may say that Mr. prices through more efficient dis­ portance of merchandising. Even as­ Leggatt should remember that the suming some of them are, I fail to see tribution. Accredited Advertising Agencies Asso­ Because: . 3. The result of adver­ where the ri:;,dio broadcasting manage­ ciation here had taken steps before ments should be responsible for pro­ tising is greater production, more the war to insure that jts members employment, higher wages and a viding merchandising service, no more were qualified to give their clients full higher standard of living for au. than any of the newspapers · have. and experienced service in every phase Because: 4. Companies that ad­ Merchandising service is obviously the of selling goods. vertise consistently do so because responsibility of the advertising agent this gives them a quicker and more to his clients, and the agency which Unfortunately the war necessitated economical method of distributing does not, or is not fulfilling o!IB of abandoning the educational system goods, thereby saving time and its essential functions cannot offer which the A.A.A.A. planned for young money. Advertising is a low-cost that service. men entering the advertising and form of selling, an important point merchandising profession, but already for consumers as well as business So I come to the point of Mr. Leg­ the plans have been resuscitated and men. gatt's reflection on established agen­ should reach fruition before many Because: 5. Advertising is the cies. Though Mr. Leggatt's experience months elapse. most effective and almost the only -extending over many years-may economical way to introduce a new have led him to form the opinions ex­ May I close with the confidence that product, improvements in old pro­ pressed, he is obviously unaware that Mr. Leggatt will agree my response is ducts, and new uses for existing the present status -of Australia's lar­ justified and accept it in the friendly, articles. gest advertising agencies is due to the constructive spirit intended. Because: 6. Advertising is especi­ close co-operation of such agencies ally helpful in establishing trade­ marks, which enable customers to with the Sales Managers of their cli­ know whose brand of merchandise ents in evolving ideas, plans, angles, APRA SERVICE ON they are buying and consequently packaging, displays and other essen­ what quality to expect. tial merchandising details. In fact, AUSTRALIAN MUSIC QUOT A Because: 7. Advertising promotes many of the largest successful manu­ There are over 600 living Australian competition- the kind of competi­ facturers in the Commonwealth will composers who are members of APRA, tion that builds business, makes readily admit that having taken their Mr· T. E. Woodbridge, APRA mana­ business strive harder to anticipate advertising agency executives into ger, disclosed last week. That figure customers' wants, and to give them their confidence in discussing their will probably come as a surprise to more for their money. individual policies and projects, they even many of those people who are Because: 8. Business must adver­ gained the advantage of Agency mer­ closely associated with music in this tise to maintain volume, payroll, FOUR MARKETS IN ONE. Secondary, PLUS Primary, PLUS chandising counsel of incalculable country. It does not mean, of course, dividends, profits; to protect its that. all or necessarily any of the market for the future; to safe­ Commercial, PLUS Industrial. 252,000 souls engaged in almost benefit in wider distribution and works of all of the 600 odd have been greater demand for bheir products. guard its routes of distribution; to published or recorded. build and hold goodwill. every type of important Industry. Proof of merchandising service by Mr. Woodbridge recently visited -[From " N.A.B . Manuel of Radio such agencies is everywhere demon­ Advertising." This unique combination of heavy and light industries, a strated by the decided improvement many country broadcasting stations in wholesaler and retailer co-opera­ in N.S.W. and southern Queensland prosperous rural area and a large commercial field, makes the and at Brisbane and explained to When WNEW New York moves into tion with advertising agencies as well program managers the facilities its new quarters at 565 Fifth AVe . Newcastle and Hunter Valley Markets, vitally important to the as the clients. In ma·ny instances, available through APRA for checking staff will have choice of clocks, the radio advertiser ... and makes 2KO, giving blanket coverage of Agency contact direct with retailers musical usage by each station. This regular variety, and seven new ones has resulted in better packaging, and service is particularly appreciated by which work backwards. With clock these rich areas, an essential link in YOUR national radio adver­ display methods to the mutual benefit many stations in making up their re­ face calibrated counter-clockwise, the tising campaign. of manufacturer, retailer, and con­ turns on their quota of 2-!-% mini­ clocks are geared to tell how rnuch mum of Australian music and in fact sumer. time is left in a quarter-hour period TEST YOUR CAMPAIGN ON 2KO FIRST! as a continuing guide to enable the Clocks were developed by Chief En· Space does not permit of citing stations to see how they are going gineer Max Weiner at suggestion of NE"WCAST:LE during the year in respect of the many instances where an experienced Ted Cott, WNEW program director. Agency's merchandising services have quota.

16 Commercial Broadcasting, October 31, 1946 Commercial Broadcasting, October 31 ,1946 17 ( _

GOLDEN HOURS PROGRAM Almost two years ago, 4BU Bunda. Program, Talent Reshuffle Creates New Interest berg launche~ its Golden Hours Pro. gram, occupying tbe noon to 3 P.m (Continued from page 14) channel, Monday through Friday· From the beginning, feature attrac~ tions included in this three-hour Pro. gram have been popular, and at Pre. A particularly interesting program The Monday feature is "The Persil sent, Golden Hours includes a strong audience situation has arisen in Syd­ Show'', featuring Monte Richardson; parade of afternoon entertainment We are pleased ney where at least three stations are Tuesday's will be "Opera for the such as "The In-Laws"; "How Green preparing for a possible major re­ People"; the "All-Australian Hit Was My Valley"; "Consider Your Ver. shuffle of listening audiences. Radio Parade" sponsored by Lux, is now diet"; "Strange Adventures"; "Those 2UE, which will be the Sydney outlet Wed;nesday; "Australia's Amateur Happy Gillmans"; "Swap Shop"; "Re­ for Colgate shows commencing Mon­ Hour" remains on Thursday; the peat Performance"; "Jungle Doctor day next, naturally anticipate a big "Telegraph Sports Parade" stays on "Piano Silhouettes"; "Take Youi­ to announce that swing of Colgate listeners to come Friday; Saturday's is "The Atlantic Pick"; "Boys from the Hills"; "Com. across with the shows. Station 2GB Show" with Bob Dyer, while Sundays petition Club"'; "Music as We Like is making strenuous endeavours to 8.0. p.m. is, as always, the "Lux Radio It"; and "Waltzes of the World". Proof hold the Colgate audience with strong .Theatre. "Opera for the People", the of the Golden Hour's appreciative au­ counter attractions, while 2UW is new Vacuum Oil Company program, is dience, is shown in the large number stacking up a set of new shows and scheduled to commence on November of entries received for the "Compe. ·Colgate Palmolive Feature re-arranged schedules calculated to 19. The "All-Australhn Hit Parade" tition Club"; inquiries for goods de­ hold its big audience against the pro­ has been transferred from 7.15 p.m. scribed for sale in the "Swap Shop" gram attractions offered at identical Friday to fill the 8 o'clock time channel session; and the pleasing response to times by 2UE and 2GB and to share on Wednesday nights. the many appeals made during three with 2KY, 2SM and 2CH additional The inclusion of "Opera, for the of 4BU's busiest day-time hours. ' listeners wandering across tbe dial People" on Tuesday nights has neces­ Programmes and possibly not overinterested in what sitated a switch of "The Shadow" happened to the big-time radio fea­ which also is sponsored by Vacuum, Youth Club Members Show tures. (Such characters do exLst ! ) and which has been broadcast at 9.0 p.m. Tuesdays. As from November 18, Strong Musical Interest "The Shadow" will go to 8.30 p.m. The recently-established 2CA Youth New 2UW Features Monday and the Matthews Thompson Club provides another indication that Station 2UW announces that an program "Among the Immortals" the youth of to-day is not lacking in outstanding entertainment feature in (previously heard at 8.30 p.m. Mon­ initiative or a desire to advance its the key time of 8.0 p.m. every n.ight days) will go to 8.30 p.m. Tuesdays. cultural development. This is particu­ is the aim of a program re-arrange­ "Starnight" (the Kia-Ora Company) larly noticeable i·n the musical field, ment which now includes 3 x 1-hours previously heard at 8.00 Tuesdays goes where the 2CA Youth Club has been and 4 !--hours in the 8.0 p.m. lineup. to 7.15 p.m. Fridays. most active. Since it's inception on June 8 this year, almost 1,000 members have been enrolled between the ages of 6 and 16. From the outset it was apparent that New Colgate-Palmolive Musical of all the features incorporated in the session including Sport, Drama, Debat­ A new Colgate-Palmolive musical as Silk", Fridays 8 p.m. "Colgate Cav­ ing, Hobbies, Community Singing production "Music, Soft as Silk" is in alcade". Concerts, Guest Artist and Music rehearsal and takes the air for the The entire Colgate-Palmolive Radio Maker's Club, the most popular were first time over 2UE, and other stations Production Division is under the direc­ those associated with music. Len Mauger, who conducts the in the new Colgate-Palmolive net­ tion of Ronald R. Beck. work switch, on Friday, November 8, Youth Club together with Miss Jean at 7.45 p.m. immediately prior to "Col­ Smith of the Canberra High School gate Cavalcade". This is an audience Staff, can be seen in the 2CA Theatr­ participation show featuring Jack ette almost every afternoon with at 8 o'clock Carpenter and orchestra with Olive IT'S READY! children of various sizes and ages in Lester and Rhythm Quintette. preparation for the broadcasts. Another venture of the Club is it's As reported in "C.B." issue of Octo­ endeavour to establish a National MONDAY TUESDAY WEDNESDAY FRIDAY ber 3, the Colgate-Palmolive shows Broadcasting AARDS, contain­ Junior Symphony Orchestra and al­ have changed their outlets and it is ing the commercial station time ready 60 children have been enrolled. anticipated that additional country rates and data of the 106 com­ A further note of i·nterest is that 'CALLING 'CASHMERE stations will be taking the Colgate­ 'LEAVE 'COLGATE Palmolive shows when arrangements mercial stations in Australia and recer:ntly a request was received bY Miss Smith for orchestrated versions THE BOUQUET are completed. New Zealnd, is now ready. Order of "Waltzing Matilda" from the pariS PASS' CAVALCADE' The programs presented over the your copy to-day from Mingay Orchestra "La Musique . des Jardill5 stations named will be as follows:­ STARS' SHOW' Publishing Co., Box 3765, G.P.0., de la Paiz". As the music was not Mondays 8 p.m. The Protex Programme readily available, a recording W~ "Leave Pass'', Tuesdays 8 p.m. The Sydney. made by 2CA of the Canberra Jiig Palmolive Hour "Calling the Stars", School Choir, and this disc is no~ Wednesdays 8 p.m. "Cashmere Bouquet on its way to Paris. Show", Fridays 7.45 p.m. "Music, Soft . Commercial Broadcasting, October 31, 1946 19 18 Commercial Broadcasting, October 31, 1946 electrical machinery and appliances. the layman encounters in press and "The new me.thod solves, not only magazine articles, and to venture a we noise ~roblem, b~t many others sort of cur.bsto?e explanation of how F.M.-OR ELSE! which are inherent m the existing the reduct10n m noise is achieved. broadcasting system. " TR-:1NSMISSION EXPLAINED "Due to a number of reasons, pres­ . Rad10 transmission is accom­ Ray Allsop warns Australian Broadcasters to get ent ctaY broadcasting can transmit phshed by connecting an electrical and reproduce .onl~ a part of the pump (the transmitter) to a con­ musical range, i.e., mstead of trans­ ductor, known as an aerial, usually right into Frequency Modulation Broadcasting mitting the range of 30 to 15,000 cycles elevated above the earth h" h per second which is required for pumps elec~ricity into the c~n~c~~r natural reproduction, the range of 30 and sucks it out again hundreds of w 5,000 cycles per second is about the thousands or millions of times a Foresees Debacle in Maze of Shared Frequency Channels limit in present practice. secpnd. Mr. Ray A llsop ··In addition, this restricted part of ."Beca~se of certain laws of nature the range which is actually utilised is with which we need not concern our­ . A warning that unless frequency mod'-llation broadcasting was introduced into produced none too faithfully by the selv.es for an understanding of the existing system, on account of vari­ whic~. was originally intended for Australia commercial broadcasters would p;issibly find themselves squeezed into a nar­ subJect of this talk, these processes ous distortions which occur in dif­ ci:u~e a:i exactly similar flow of elec­ t~lev1s1on, but was not in use at the row band of channel-sharers to enable the Government to implement additional ferent parts of the transmitting and tn.c1.ty m conductors, known as re­ t11:ne. ~t was modified so as to trans­ national stations, was given by Mr. Ray Allsop in the course of a lecture on "The receiving equipment. Because of ce1vmg aerials, suitably placed within ~1t wide band frequency modula­ Problem of FM and Television in Australia" before the BREIF Club at Science House, these limitations, "radio sounds like the ri:nge of a transmission, and this t10n. "The receiving system was located Sydney, on October 24. a radio." electric current flows up and down "Frequency modulation is capable the ~eceiving aerial the same number at West Hampton Beach, Long Is­ of transmitting the full range with a of_ t~mes per second that the trans­ land, about 70 miles from New York dustry; sometimes it does not. In the minimum of distortion and with prac­ m~~tmg curr.er:t flows in its aerial. !he excellence of the results obtained presented by commercial interests, to­ first case the inventor is met with m the. initial tests surpassed all ex­ Mr. Allsop illustrated his lec­ gether with that of the Post Office, tically the full dynamic range that is The rece1vmg current is weaker ture with films depicting develop­ 0pen arms, in the other he probably required, so that it is possible to ob­ of cou:se: than the current in th~ pe~tat10ns, perfectly quiet reception with regard to frequency modulation, is assured that he really has a very bemg secured through the heaviest which augers well for A:ustralian tain a naturalness of reproduction transm1~tmg aerial, being in fact a ment of both FM arid television fine invention, and that if the art never before achieved. In short, a re­ most mmute replica of the current thunder-storms, when all the stand­ radio. in America. After referring to were starting out afresh, no doubt it production that "does not sound like pr~duced at the transmitting point. ard broadcasting stations had been "As would naturally occur in Ame­ would be adopted, but to replace the a radio." TI:i1s weak current, however, is ap­ rendered utterly useless. This is also the June, 1946, report of the Par­ notable for the fact that while the liamentary Standing Committee rica, where the broadcasting and existing plant, even though obvi­ "The solution of these problems phed to a receiver which amplifies it radio industries are operated by com­ ously it is now obsolete, would be too alone would warrant the application up to a strength where it may be de­ frequency modulation transmission on Broadcasting dealing with mercial enterprise, violent contro­ staggering a thing to consider. of the new technical method even tected and observed. This consti­ was only 2 k.w., the standard broad­ these two subjects, Mr. Allsop ex­ versy has existed with the arrival of though nothing more was acco~plish­ tutes the establishment of the carrier casting services were upwards of 50 "History teaches that the best k.w. plained that at the Committee's new methods of sound broadcasting, ed than the paralleling of the exist­ wave b~tween the transmitter and method inevitably forces its way into ing services by the new system, and "The receiver was removed in July and colour versus monochrome tele­ use, and ultimately becomes standard. the. rec~1ver , but not communication request the directors of Sydney vision. Company policies, with tech­ the. gradual transfer of the listening of mtelhgence. to a i;iew location, a distance of about "Daily Mirror" and "Truth" Sixty-five years ago the electric light audience from the old to the new 85 miles from New York, where suc­ nicalities thrown in, created such a and power industry started off on the M~. Allsop then described in some type of broadcasting. detail the relative technical differ­ ce~sful operation likewise was ob- newspapers agreed to make sub­ scum of confusion over true facts, it wrong road in its method of distri­ tamed. · was difficult for visitors, without ade­ _"Bu~ there is another kind of con­ ences between AM and FM systems missions, and to do that commis­ bution. It undertook to distribute tnbut10n which this system can . "In all these tests much greater quate technical training or with busi­ electric power using the best; in fact of broad~asting and quoted some of sioned him as an electronic engi­ ma~~ which has very great social and improvement in signal to noise ratio ness interest bias, to elucidate the it used the only practical method at the. earhest experiments with FM neer unattached to any section of situation. I believe this true in view pollt1cal significance. which encouraged Major Armstrong wi:s obtai?ed than the thousandfold the time, viz., the low voltage direct ~am prev10usly referred to.· A pleas­ the radio industry to go abroad of the opinions expressed by many A WARNING NOTE ~o forge ahead with its development recently returned from their visit to current system. 1i;i the laboratory stages. He con­ mg surprise was the establishment of for investigation of the electronic "For years there has been a short­ the fact that very high frequency the United States. "Some years later the soundness of tmued: arts in question. this procedure was challenged by the age of wave lengths or channel space, ''.The many years of research re~ transmission, contrary to the ex­ "Sound broadcasting and television high voltage alternating current sys­ and t~e attempt to allocate equitably quired to test out the principel of FM pected belief, did not stop abruptly at Mr. Allsop detailed the contacts he services in Great Britain are nation­ tem which, surmounting all obstacles ~e inadequate facilities available we:e ci:rried out at the Columbia the ~orizon (about 45 miles for the ~ Empire State Tower), but could be had made overseas with the leading ally planned and controlled; there­ placed in its path, went forward been a great problem for those ~~1vers1ty, New York," he continued. scientists and engineers of the big­ fore the same confusion could not against powerful opposition and ~i~~ged with the administration. Smee. both ends of the system of successfully received up to at least . three horizons. gest organisations in the electronic exist. The television services have eventually superseded the direct cur· 50 pr~sent methods no permanent necessity had to be under simultane­ . lutwn is possible unless the expan­ "The complete absence of all the fields and also with Major Arm­ steadily progressed since their incep­ rent system, in over 90% of its ap­ ous ?~servati~n. the transmitting and tion in 1936, with the exception of ~n of broadcasting is limited effects of selective sideband fading strong, inventor of FM. He then went plication. re~ei.vi:ig equipments were located in the break during the war, while fre­ douJd the latter prove true then the. from which the standard broadcast on to say: en of . ' adJ.ommg rooms, the distance over quency modulation is undergoing a "Looking back one can see the ab­ Austr . commercial broadcasting in wi:i1ch sound frequencies were trans­ band suffers, was proved, and all the fears of limited coverage were set at trial period. solute inevitability of this result, yet lfed aha c~n b~ very easily envis­ m~~ted. being only about 50 feet. "After reading the highlights of rest. the diverse evidence tendered to the the literature of this time on power thin · On this pomt I will have some- Durmg the winter of 1933 and "The purpose of the invitation to transmission reveals a period of most _more to say later. "Armstrong then made application Parliamentary Standing Committee meet me here this evening is to en­ "If !934• the system was demonstrated violent controversy. talk ;s not my intention during this to. t~e Federal Communications Com­ on Broadcasting by various interests able me to clarify, if possible, by m the laboratory to the executives n.ical 0 burden you with the tech­ ri:1ss10n for. permission to construct a of the radio industry, I feel that con­ word and film, and to give you a bet­ "A large part of the radio indus­ ai:d engineers of the Radio Corpor­ are acproces~ by which these results a t10n of America for several months. high-powered frequency modulation fusion and lack of understanding of ter understanding of the probl~m s. try, particularly sound broadcasting transmitter, the success of which the problems based upon true facts is now facing a similar transition a sou c~mphshed; I will leave that to The laboratory experiments in the Bowe: film you will see shortly. would remove fr.om the realms of must exist. "Once in a while an invention is period, for a new principle is now sta~ic ~limination field being subject made that overcomes so many of the brief! er, I feel it is desirable to Justifiable suspicion, the transmit­ academic discussion an questions of "Furthermore, it would appear in available which furnishes a solution t? problems with which an industry has evo1uiio relate some of the historic tmg equipment was. removed from the efficacy of the system. some quarters that . the immediate '.'Th e necessary authorlty was ob­ been contending, that the method is to the problem of static. This teJ111 IIl!ssion n of this method of · trans­ the Columbia University in the spring self-interest in the broadcasting and includes all those disturbances wbicb tamed at the end of 1936, and con­ quickly recognised as the right one to lnd Wi as told to me by Armstrong of 1934, and installed at the National the radio industries was considered have their origin in natural caus~ tlJ>iana\~out entering into a detailed Broadcasting Company's station loc­ struction was started in the spring of more than the ultimate soundness of follow by those who understand its olvect .ion of the phenomena in­ 1937. At the same time the manage­ technical phases. Sometimes the new such as lightning storms, and ate.ct .at the top of the Emoire State its national economic structure. ·those man-made noises which have to expJa~t Would probably be helpful Bui!dmg in New York. This station ment of one of the American broad- invention fits nicely into the estab­ in their origin in the various kinds 0 some of the terms which had a 2 k .w., 44 m/c. transmitter (.Continued page 22) "On the other hand, some evidence lished financial structure of an in- of a clearly considered nature was Commercial Broadcasting, October 31, 1946 21 20 Commercial Broadcasting, October 31, 1946 leading authorities in acoustics, it w ex~r~mely gratifying ~o learn ~s opimon agreed with them;. They eny ALLSOP LECTURES ON F.M. tirely disagree with the many state­ ments made and magazine article· (Continued from page 21) published on the subject, which havs IN been obviously designed to fulfil e 1946 commercial purpose. a "In the controversy that arose · ''knowing llow" matters more than ever casting networks entered the field "However, quite the reverse was the case. What the average listener ob­ America when it was realised th~ with the erection of a station in Con­ frequency-modulation would be introt necticut, and shortly thereafter the jected to was not the increased range of frequencies reproduced, but the pre­ duced, the antagonists brought out The shadows cast by F.M. General Electric Company, as a re­ the familiar story of the listening PUb­ sult of the demonstrations, became sence of certain harmonic distortions which are particularly offensive in the lic not favouring high fidelity, but this and Television, possibly interested and carried out and pub­ was soon quashed by the F.C.C. creat. lished results of . a long series of upper frequency ranges. These tones, from afar off, but neverthe­ together with the increased noise ing, as one of the standards, a 200 tests, confirming the conclusions· ar­ kilocycle swing which permits an less significant, are a Ka t hr yn Grayson rived at during the Empire State which always attends extending of the frequency range in standard audio frequency range up to 15 ooo reminder of the gradual lll.G.M Star . field tests. broadcasting, were the things which cycles per second, i.e. the stanfui.rd "The transmitter, erected by Arm­ were really being rejected. as"originally. la~d down. by Armstrong. drawing together of Radio strong at Alpine, New Jersey, was It was said m America, and is said and the Theatre. Kinelab used for preliminary testing during "When the harmonic distortions and in Australia, that frequency-modula­ the summer of 1938. All expectations the noise were removed from the re­ hos for fifteen years ser­ produced sound, by means of the fre­ tion receivers would be too expensive were more than fulfilled, and in the and the smallest receiver would hav~ viced the special technical summer of 1939 the station was quency modulation system, full fre­ no advantage over ain amplitude. placed on a regular operating sche­ quency range was instantly appreci­ requirements of all the ated. The reproduction then become modulation receiver of a comparable dule, and the broadcasting industry size, owing to the small speaker batrle major film distributors and became convinced that a change was natural. area. In this regard I will read to "In this regard it is interesting to producers in this country. imminent. read a commentary by two of the you paragraphs three and four of the "A dozen more stations were con­ world's famous musicians, following conclusions in my evidence to the llte radio trade we have structed, and applications for licences Standing Committee on Broadcasting their experience in the reproduction met only through Australian for over 150 more were on file with of frequency-modulation, viz. Dr. of July, 1945, presented prior to my the Federal Communications Com­ Serge Koussevitzky, conductor of the visit overseas. - Radio Transcriptions Pty. mission by the winter of 1939. Boston Symphony Orchestra, and Dr. "3. To view the development and production of the amplitude-modu­ Ltd., a subsidiary handling PUBLIC'S REACTION Leopold Stokowski, the latter being lation receiving equipment in retro­ our radio recording "With the establishment of the unique amongst the world's famous conductors in that he has gone outside spect, it is envisaged that the fre­ regular operation of over one dozen quency-modulation receiver will activities. frequency modulation stations in his own field to study the electrical phenomena of broadcast transmission pass through similar phases of pro­ America just prior to the war, and duction development with the re­ It Is our policy to • . . the distribution of a substantial num­ in order to determine the limitations that are imposed on the musicians art. sultant economy in production. ber of receivers, it was possible to Therefore, the fear that the receiv­ Refrain from producing gauge the public reaction to the new "They agree musically that fre­ ing equipment is complicated, that sltows of our own which we method of broadcasting. quency-modulation is a boon in many it will not be available in small "The enthusiasm over the quietness ways. Timbres of instrum~nts are models of a size and price compar­ might be tempted to sell in transmitted so well that you can of the system was as expected, but able with amplitude-modulation competition with those of the most· gratifying result has been easily imagine yourself seated in a receiving equipment is ill founded. the response to the improved qual­ concert hall. The oboe and clarinet 4. The receiving equipment compar­ our customers. sound like themselves. A cello is a able with the type and price range ity of transmission. cello, and a double bass is not a tym­ "The point had been made, and ill available for • amplitude-modula­ lletaln an absolutely inde· pani. 'All sounds seem to lean on a tion. reception, even to t.)ie least some quarters was strongly urged, as cushion of comforting silence.' pendent entity with the sole it is in Australia, that the public expensive table models with small would not appreciate so-called high "It is difficult now for one to credit inefficiently mounted loud-speakers objective of equally efficient fidelity reception, in fact that it did that the contention is actually made will produce infinitely superior tone that an unnatural type of reproduc­ service to all. not want it. quality as they will all have tile REPRODUCERS tion is to be preferred to a natural noise reduction feature of fre· "This contention was supported by llender a te h • . 50 100 /000 10,000 reference to the public's reaction one. quency-modulation and with exten· c nica1 service, which attended the introduction of NATURAL REPRODUCTION sion of the frequency range." vintage 1946, to any pro­ "It has always been my opinion that A. breath-taking sequence, be it in Song or Dialogue-the chirp of standard broadcast receivers, which "Now let us examine the situation In ducer of d' had a wider frequency range than the natural radio reproduction would be America, at the present time. Where­ ra 10 and screen cr1cke!s or the crack. of a pistol h~s not only to sound right, it's got to preferred to unnatural reproduction. usual 5,000 cycles per second. as previously in this talk I informed entertainment• 24 h ours a fee! ri~ht. !o feel ri~ h t a record mg has to bring your most expensive "One or two attempts had been My experience in administration of you that frequency-modulation re­ day from their studios or ~rt1st right mto the listener's home the way you hear Kathryn Grayson made to create a market in America sound motion picture apparatus de­ ceiving equipment was fundamentallY for receivers with a frequency range sign for cinema and the resultant pub­ based upon normal superheterodyne •1rs. m your favourite theatre. That kind of recording is our business. extending up to 7 or 8,000 cycles per lic preference has confirmed this. practice with two additional unit& Have your show recorded by "After meeting and discussing the second, but it was found that these one valve has now been developed to Moy we Instal a perma.nent receivers did not sell well, and when problem with great scientists engaged function as discriminator, second de­ they were sold the listener made in the administration of fundamental tector and first audio-so abolishlll« "•• t 0 'four studio? development of sound reproducing rather drastic use of the tone control, one of the extra units. lecome your recording which prevented the p.igher frequen­ apparatus, including Dr. Harry Olsen, "Of the many manufactures, prob­ deportment? MOTIOilCTURti.JCESSES cies from behi.._g reproduced. Chief of the Department of Acoustic ably the Zenith Corporation offers tilt .. l~~~~!~~l. .., "Hence it was concluded the public, Research in the R.C.A. Laboratories best example of production develoP­ KINELAB PTY. L T D. Telephone M 2635. OUND · EPT from some impediment of those senses who shares with Dr. Harvey Fletche; ment, for they have placed on tbt 484 George Street • • • • SYON EV • of the Bell Telephone Laboratories, * * * of perception, did not want the higher 3 frequency range. acknowledgment as being the world's (Continued page ~ Commercial Broadcasting, October 31, 1946 23 22 Commercial Br()<.1/l<;a,5tirig, October 31, 1946 Valuable Prizes for Successful Progressive Farmer Returns from Contestant in Atlantic Successful U.S.A. Trip Quiz Show "The Atlantic Show" sponsored b High praise for co-operation by the Atlantic Union Oil Co., and e American Radio Stations anating from 2UW on relay to ~­ Major Network strikes a new n ~ AUSTRALASIAN PERFORMING R1GHT Assoc1AT-ION in sponsored radio quiz programs ao Mr. A. K. Gardiner, winner of the possibly a new "high" in listener ind "Progressive Farmer" competition terest. The time channel is 8 P·Ill n. sponsored by the Rural Bank and Saturdays. Country Broadcasting Services (2GZl earlier this year has returned from As a highlight of th~ show, Bob his trip to the U.S.A., where he spent Dyer presents a special quiz in Which some four months studying farming one member of the audie11ce is given methods in the United States. three general knowledge questions. A Broadcasters First Greetings to all successful answer to the first question "The success of my trip," Mr. Gardi­ wins £1; the next wins £5, while a third ner told "C.B." in an interview, "was wins a rich assortment of popular Peace Year Con\)ention Australian Broadcasters due greatly to the assistance and co­ merchandise, including: electric re. operation of the broadcasting people frigerator, electric vacuum cleaner a of the U.S. who did everything they console radio set, six new car tyre;, a .could in arranging an itinerary (wher­ week's free holiday in Melbourne with ever possible) to allow me to see and air passage and all expenses paid, a study the farming methods of a large set of golf clubs and 2 doz. new balls APRA EXTENDS CORDIAL WISHES number of farms throughout America. and a bicycle. From these farms I gained quite a That was the list when "C.B." went knowledge of the various methods to press. The total value then wa.s FOR A SUCCESSFUL CONVENTION us~d for the d·ifferent sections of listed at £315 . The list is to be ex­ rural production in combatting disease panded week by week if the prize re­ and pests and feel sure that I will be mains intact. Some fabulous prize able to help Australian farmers over­ lists have been amassed i'n similar Music is undobutedly the greatest ally Each year APRA's repertoire is increasing come many of the problems they en­ quiz sessions in America, with a pro­ counter in our land." Mr. A. K. Gardiner portionate increase in public intere · ~he A:ustralian broadcaster has. Through so that to-day it represents the very best in its wise use dreams are built, romance is all music fields. During his stay in America, Mr. teners and they are doing a grand job, in the session, week by week. ~rought into the home of the Australian Gardiner delivered numerous broad­ especially for the youth; said Mr. hstener, great memories are revived, and casts giving ·listeners an impression Gardiner. of the country and farmsteads he had In summing up his trip, Mr. Gar- RADIO SHOW FOR FOOD FUND t?rough the medium of music the Austra­ seen and also making a comparison diner said that he appreciated im­ Melbourne radio stations are com· l~an public is attracted to the fine pro­ APRA and the broadcasters have attained with Australian rural areas. mensely the generous action of Sta­ bining to organise "Radio Riot", a grammes now being built by the broad­ tion 2GZ and the Rural Bank of a business understanding which is of great Mr. Gardiner mentioned that when­ variety program to be staged in the caster. benefit to both important organisations. ever he broadcast in America strong N.S.W. in sponsoring such a contest as the 'Progressive Farmer Competi­ Melbourne Town Hall on November 8 Because of this excellent business relation­ requests were· made to him to talk in aid of the Lord Mayor's Food for tion". This competition had provided about the kangaroo. Britain Appeal. This will be the third ship_ the Australian public to-day receives him as the winner with a marvellous musICal programmes so delightfully consti­ In touching on the programs pro­ opportunity to be able to study the year "Radio Riot" has been held Appropriate music is the main ingredient vided by the American stations for farming methods of a progressive Leading artists in Melbourne rad! of showmanship, upon which the broad­ tuted and so well balanced that no where their rural listeners, Mr. Gardiner will be featured, plus Tom Davidson else in the world have the listening public country like U.S.A. band. Eddie Balmer, of 3KZ is look· ca~ter can always rely. It is timeless and stated that these programs were of "I have also been afforded the op­ ing after the production side of th umversal. a better or wider field of entertainment high quality and were well-received. portunity of a glimpse of the vast from which to choose. In his travels ·he found that the aver­ show, and the publicity is being hand· industrial life of that . go-ahead led by Norman Currey of 3XY. Dou age American farming family were country" he added. am looking "l Elliott of Cleme!Ilger Productions homely and that they appreciated forward to the series of broadcasts also a member of the Committee. ~ good music. Films were not a true in­ which I will be giving from 2GZ and r The ~ustralian broadcaster has the finest Saker-who has been associated wi dication of the average American's am sure that most of the information "Radio Riot" from its original per· eservmr of all the world's music at his dis- APRA extends to broadcasters greetings way of life! I have gathered from my trip to the formance- is President of the com· ~os~l through the agency of APRA. It is for 1947, and good wishes for success in U.S. will be both beneficial and in­ Mr. Gardiner visited the State Fair mittee and Miss Judy Allen, asily and immediately available. teresting to the farmers of Australia." ~e their November Convention. held at Des Moines in company with known in radio Circles, is Hon. Secrt- Mr. Gardiner's first broadcast was Mr. A. S. Hard (Australia's Assistant tary. given on Monday, October 28, and his Trade Commissioner) and he there This should be a most enjoyab made a televised program which was subsequent broadcasts will be heard show, and tickets are obtainabl~ shown at the Fair. on the following outlets: 2MW, 2LM, 2GF, 2KM, 2HR, 2BE, 2NZ, 2AD, 2GZ, the Appeal Office in the Town 66 PITT STREET, SYDNEY and at the door on the night of tit The U.S. Dept. of Agriculture, work­ 2BS, 2GN, 2CA, 2XL, 2TM, 2MO, 2DU, performance. Preferential booking ing in conjunction with the Radio 2PK, 2WG, 2LF, 2RG, 2QN, 2KA, 2AY, Farm people, provided programs that now open at Glen's. were of great value to the rural lis- 2MG. Commercial Broadcasting, October 31 ,1946 25 24 Commercial Broo, , claitns with rural activities. to have perfected a new antenn Long-Standing Radio Identity He is No. 1 life hon . member of the capable. of receiving on . all commera Sheep Dog Trial Workers' Association AROUND THE WoRLD IN RADIO cial television and FM channels. Th· of Australia; life member, Gun Dog unit is .called Di-Fan from its fan~ irll Honeyfield, agricultural expert like design. It has two sets of fiv • Society of Australia; executive officer, of during his 15 as­ elements extended in . two differen~ ~UE, ha~, y~ars' Tail Waggers' Club; associate mem­ While the FCC reported in Septem­ ·ation with that broadcastmg· sta­ M r. B il l There are now at least 1005 AM directions. Ordinary dipole antennas Honeyfiel d ber of all dog clubs; member, broadcasting stations operating in ber that there was then a potential oc~ built up a number of authori- R.S.P.C.A. and hon. inspector; hon. or dipole reflector arrays normally uo ' t• . f th America. The FCC, in announcing of nearly 1,000 FM stations, including work well on only one or two of th tive radio repor mg sess10ns or e • member, Royal Agricultural Society the lOOOth licence late September, in those authorised and those applied commercial television channels. e ta an on the land· His sessions also of N.S.W.; associate member of all for, an announcement from the a press release said that expansion * ~tract a large metropolitan audi- Cattle Breeds Societies, Sheepbreed­ of the broadcasting field in tne past Radio Manufacturers' Association * * about the same time rather took the ence. of pigs at all camps to dispose of ers' Association and Pig Breeders' As­ decade was remarkable. Ten years Electronic combination of color and In his talks on agricultural, dairy­ sociation; member, Saanen Goat So­ ago there were only 632 stations and fruit out of the pie. RMA revealed sound on a single carrier channel i waste food. that August hit an all-time high in ng poultry, gardens and dogs, Bill ciety of N.S.W.; Councillor, Horse As­ all AM in operation· Now, in addi­ three-year research project an. His interests lately h ave been tion to the 1005 AM stations, there radio set production at lt million re­ ~o~eyfield is assisted greatly towards sociation of N.S.W., and member of nounced recently by Harry Lubcke adopting a cosmopolitan flavour. were 65 FM outlets operating; an­ ceivers of all types and brands, of Don Lee Broadcasting System's direc. helping his listeners by the practical Trotting League of N.S.W.; associate other 48 holding regular licences, and which a mere 13,000 (or less than 1% ) tor of television. In research, Mr. experience he gains from his experi­ Many well-known people in the member of all established Horticul­ 531 FM applicants with conditional were FM-equipped. The previous Lubcke .said he would use color filrn mental farm in the Windsor (N.S.W. ) East, including the Sultan of Johore, tural Societies, and vice-president, grants or construction permits. month's production figures showed slides and live subjects with sound diStrict, where he is consistently have approached him regarding the Rangers' League of N.S.W. 20,000 FM units. Ray C. Cosgrove, possibility of his securing suitable * * * being sandwiched between side eeking ways and means of building One amusing anecdote Bill tells As at the beginning of October, RMA president, denied rumors that bands. up disease-resistance in plants and stock for despatch to the Federated 1946, America had six television sta­ manufacturers were deliberately * * * Malay States. The Japanese occupa­ against himself is a conversation tions operating with a total of 72 withholding FM from the public­ animals. overheard in the train. Two women Seeking to develop devices for using During the war, he was called to tion practically denuded the F.M.S. of more in various stages of progress blamed delays and difficulties in all .livestock and attempts are now were t alking about gardening, and through building or pending permits tooling-up assembly lines and FCC's radio transmission in automobiles as the Defence Department to assist mentioned the help that Bill Honey­ from the FCC. The Columbia Broad­ action in shifting FM to higher fre­ an adjunct to the horn, a licence has Army Education Services. For 18 being made to make these losses good. Mr· Honeyfield has sent pigs, field from Radio 2UE had been to casting System, who are plugging quencies. America has put over nine been issued in America for experi­ months, he made two broadcasts a them. One said: "Have you seen Mr. ments. The Declco-Remy division of poultry, sheep, goats, dogs and birds strongly for coior television and by­ million receivers on the market so week at 7 a.m. addressed to military Honeyfield's own garden?" Bill lean­ passing black-and-white, late Sep­ far this year and only about 40,000 General Motors is financing the ex­ camps on the subjects of gardening, to Malaya, sometimes by air, often of them are AM-FM combinations. periments, says an N.A.B. report. by steamer. ed back to savour more comfortably tember petitioned the FCC to adopt pigs and poultry. Visiting camps per­ the praise he was sure would follow­ standards for and authorise commer­ onally in all districts, he supervised In gathering much of his informa­ her friend denying that sh e had had cial television operation in the ultra­ Wrapped up 1n Peters he servicemen's enterprises. One of high frequencies- 480-920 me band Queensland Talent Quest tion for broadcast, Mr. Honeyfield has the pleasure, swiftly came the retort, now used for experimental video. his valuable suggestions was the use the background of his association "My dear, it's a wilderness!" This move is regarded as very im­ portant and one which could (if FCC agrees) step up the general rate of tele development. It is known that FCC has a leaning towards the UHF I// to enable more elbow room for the / granting of licences to stations. / * * * Canada and America have entered into a "good-neighbour" policy over the use of FM near their respective country's borders. An agreement pro­ and the majority of listeners at vides that neither country will make final assignment of an FM channel Photograph shows Mr. Len Cleary, winner within 250 miles of the border until of 4BH's "Stairway to Stardom", receiving Avoca Daylesford Bendigo his cheque for £150 from Mr. E. J. Simpson, • • it is assented to by the other. Seve­ representing the sponsor. Castlemaine Clunes • Creswick ral applications made to the FCC • • • have already been referred to The grand final of "Stairway to • Maid on Talbot Maryborough Canada. Stardom," Queensland Talent quest, Beaufort • Dun oily • Inglewood * * * which has been conducted over the • Speaking to the Imperial Press Ballarat • St. Arnaud • Newstead Conference in London recently, Sir past 26 weeks under the sponsorship • • rrelaying Willbm Haley, director-general of of Simpson Brothers Pty. Ltd., was and Central Victoria• the BBC, said that television will de­ held in the 4BH Auditorium at 9 p.m., velop into a large-scale medium re­ Monday, Oct. 14. Because of its en­ 3AW's gardless of opposition from other tirely local flavour, and the size of the welcome the entertainment interests. Ultimately prize money, this contest has enjoyed At the Peter's Pals' Party on SaturdaY Macquarie it will increase interest in sports, tremendous interest. Oct. 12, held i n the Cathedral Hall, ~e;; movies and theatre. The BBC, said bourne, and conducted by "Uncle Tom . Sir William, intends to press on as First prize (£150) went to Mr. 3KY, 01110· little lass wore a fancy dress co~! NEW Hook-up Len Cleary, tenor, the singing police­ posed entirely of wrappers and cartons 1 MACQUARIE SHOWS fast as physical resources allow with Peter's Ice Cream. This had won her01• the task of making television avail­ man of South Brisbane; Second (£50) handsome prize at a recent Child r e~ ' s Co"· tume Parade. Pe'bzr ' s Pals' Far ty is ~pt hl Nightly able to as many homes and over as to the Mallowee Male Quartette, sored by Peter' s Ice Cream (Vic.) an er­ WITH widespread an area as possible. At headed by Mr. O'Malley; and third, account is handled by the Rickards AdV TOMMY TRI NDER the same time the speaker hinted (£25) to baritone Mr. Chris. McGuinn, tising Servi ce, Melbourne. ------6.30 to 10~30 3CV Studios, Bendigo : Represented by Macquarie Network. that the BBC will control video as of Zillmere. ager of Simpson Bros., who was ill: strictly as radio. "It is an integral traduced to the audience by 4Bfi< part of broadcasting and not an art Cheques were presented by Mr. E. separate from it," he said. J . Simpson, director and sales man- manager, Mr. C. R. Carson.

28 Commercial Broadcasting, October 31, 1946 vinced after Major John T. Mu1u ELECTRONIC GRAMOPHONE been made very small, and its over­ gave a demonstration before the sns all dimensions are barely 1 in. long NEW RECORDING DEVICE Francisco section of the I.R.E. an p1CK-UP by t in. diameter, while its weight from the U.S.A. comes news of a . Invention of a new electronic sys­ ran~cripfiol] J' ~ ~ , The Germans also developed a nu as mentioned previously, is only 1115 . ber of tape recorders for wartime ~\­ w device that may be the answer tem which improves quality of phono­ nd {J(Ordil1 :~: ~ -to record conversations, radio tra~e e the basic problem of gramophone oz. The envelope is of metal and the graph record reproduction by reducing flexible diaphragm which permits fie, telegraphic signals. Among the· 0ck-UP design obtaining high out- scratch . and rumble noises is an­ are small portable units, battery a~e movement of the anode, is also of nounced by H . H . Scott, president of t and fidelity from an assembly metal. clockwork driven. Photostats describd puht enough to a void excessive record Technology Instrument Corp. Tests ing the recorders can be obtained - It is claimed that exhaustive tests This device is a tiny triode German Tape Recorder Seen nominal cost from the Office at ~ar. on this device have demonstrated not indicate stations using suppressor can Technical Services, Department Of acuum tube weighing only 1/ 15 oz., only its efficiency and fidelity, but also extend transmitted audio-freq:uency Commerce, Washington, D.C. Pub]~ apable of directly converting me­ its stability and reliability under severe range when using commercial shellac n.anical movement into variable elec- Ideal for F.M. cation numbers are: PB-12659, PB: conditions of use. No information re­ and vinylite discs, and realise lower as 1027, PB-1346 and PB-5386. ron ftoW. garding local availability of the scratch level than with lowpass filters. Ever since the introduction of elec- How the Device Works "Vibrotron" has yet been received but The T.I.C. will make first commercial Termed by a U.S. Government re­ ical gramophone recordings, design­ port as "probably the finest commer­ The plastic tape is about 0.04 mm. it is safe to assume that its advent broadcast appearance with invention thicl{ and 6 mm. wide, and is either rs of reproducing equipment have cial recording system in existence," will be awaited with great interest. shortly. the German "Magnetophon" K7 mag­ coated or impregnated with, minute ARC CHIEF BACK FROM ught the ideal "transducer," which netic tape recorder has been further magnetic particles. A light 10-inch WORLD TOUR ould be capable of translating the improved since it was taken to the roll will run about 22 minutes. It can ecnanical engraving on the record States. According to "F.M. Business" be cut and spliced with extreme ease. Mr. D. M. Fegan, general manager to exactly corresponding electrical The tape is said to be useful for up to (U.S.A.), engineers have subjected it of Australian Record Company ar. pulses, and still be light and effi­ M". efiie/ Enginee't, 10,000 reproductions without loss of to exhaustive tests and state, with­ rived back in Sydney last week by the ent in operation. out qualification, that it's the best. quality. The ingenious use of a "Monterey" after several months' visit MONEY IS INVESTED NOT SPENT WHEN YOU supersonic signal to "agitate" the to America, Canada, Scotland and rn the search for this ideal, many If it can be made· available commer­ stems have been tried-magnetic, cially, it may provide an answer to tape during recording contributes England. PURCHASE "RADION IC" EQUIPMENT F.M.'s high-fidelity recording needs. considerably to the unusually good It is hoped to present some detailed ctuctive, capacitive and piezo-elec­ Whether it be spares or complete equipment Extensively used in German broad­ signal-to-noise ratio and dynamic impressions gained by Mr. Fegan in ic-and while some of these have casting stations, the equipment range; the process is comparable. to next issue but meantime he made the roved sufficiently satisfactory to contact handles a frequency range of 25 to the familiar method of demonstratmg following points in a short interview chieve widespread adoption, this new magnetic lines of force by tapping a 15,000 cycles and a dynamic volume between clearing luggage through L range of up to 80 db. Distortion is less paper, covered with iron filings, held customs shortly after arrival. M than 2%. Excellence of performance over a magnet. . Earlier German magnetic recorders, • In America a tendency, except RADIONIC: @ PRODUCTS is due to use of a plastic tape, an im­ t using a DC erasing system without in big radio shows, to produce pot­ proved system of recording and eras­ boilers lacking the finer touches of MEADOWBANK (SYDNEY) N.S.W. 'PHONE RYDE 243 ing with supersonics and a remark­ the supersonic device, created an un­ favourable impression in U.S.A., but production; they have more facilities i able mechanical construction which than Australia but local shows are M insures absolute constancy of tape engineers feel the "K7'' leaves little to be desired. They were fully con- more than comparable. Schematic of the "Vibrotron". The tube speed. n11sts of a cathode (K), grid (G) and • Industrial troubles holding up a ovable anode (E) assembled in a metal §:'llll ll!lllllllllllllllll ll!ll!!llll llll l lllllllllllllllll lll llllllllllllllllllllllllllllll ll lllllllllllllllllllllllllll llllllllllllllllllllllllllllllllll lllll ll l lllllllllll lllll l l lll lllllllllll lill!il !! llllllllllllllllllll lllilll llllll lll l!llll lll\l!!l lilllilllli!ii\11:\illllllll~ lot of development. ell (5), with leads (L) b'rought out ough a glass header (H) . with exhaust PRODUCERS! • Boom in phonograph records with bulat1on . (T). At the· opposite end of the Overcome Your Sound Effects Problems many new companies flooding the 11embly 1s a thin metal diaphragm (D) market with their labels; many will rou~h which the anode ( E) is extended' CONTACT ... . . such a manner that movement in th~ STATION MANAGERS go to the wall when the big companies tcl1on. MM results in variation of the THE RECORDING CENTRE get back to peacetime production. internal electrode spacing. who can supply your individual requirements with on-the-spot • Commercial television not yet vie~ seems more nearly to approach recordings made by thei.r G.E. 51 Portable Wire Recorder. practicable; present high cost of tech­ e ideal than any of the earlier MA 1140. nical facility makes for cheap program angements. Successful Melbourne ''Broadcast THE RECORDING CENTRE, 251 Pitt St., Sydney. material. ~ ll lllll llllllllllllllll lllllllllllllllllllllllllllllllllll lllllllllillllllllllllllllllll lllll lllllllllllllllllllllllllll llllllllllllllllllllllllllllllllllllllll lllllllllllllll llll'lill ll !llllll llllllllllllllllllllllllllllili l lllll liilllllll lililli!'l!!i\illllillllllll!! 'illl l lllli , ~ Known as the "Vibrotron," the new Advertising" Representative • FM all boxed up, particularly re· be has been developed by R.C.A. and tarded by Petrillo. far, has been distributed only to Seeks Melbourne Representation nufacturers for experimental pur­ Interstate and Country Stations r~~ W & G '"'""'''"'"'"~~@ .5. A sectionalised sketch of the tube "The Shadow" for Andorra given in the illustration and it will RECORD PROCESSING CO. ri6: Highest Credentials Pro~ed Integrity ~ ~ Grace Gibson advises that the sale :en that it is basically a triode e a movable anode. Coupling of ~ ~ of her production "The Shadow" has @ MODERN METHODS ENSURE @ external source of mechanical @ @ been finalised for broadcast in the @ HIGHER FIDELITY • FASTER SERVICE @ vement to the anode extension • @ ® principality of Andorra, which is lo­ @ @ ;: . about corresponding changes @ 185 -1 8 7 a' BECKETT STREET, MEL B 0 U RN E, C.1, VIC T 0 RI A @ cated between France and Spain. ThiS in lllternal electrode spacing, thus For particu lars, write first instance @ @ sale was effected by the producers 0 @@@@@@@@@©©@@©@®0©©©@©@@©@@©@@©@@©@©@@©@©@©@@©©©@@©©®@@©@® g the electron flow and setting "The Shadow" in America, where the Pote t' . show is on "live''. d re ~ Ia! swmgs in an associated Y thsistor. A relatively high output "REPRESENTATIVE" JI.Ir. H. M arshall, nrn nag ing· director h c us be obtained, depending on 'The R Pcording Cen tre, !urn ann ou nced,~. "Commercial Broadcasting," Box 3765 G.P.O., Sydney Jack Arnold, s on of Cliff Arnold, of J. d.' t~:t~nts of the circuit in which ter ,.rho1npson. ha~ joined The Recor T IS operated. Centre

a plastic case and retails for $59.50, ~ receiver, while amplitude-modulation emergency.. (approximately £A18/ll//0). So evo­ "It is unlikely the administration lution of the frequency-modulation service reception was marred by 2AD, The Voice of New England natural static and man-made static. v;ill permit the broadcasting system receiver proceeds. to develop. into a position similar to Has over the past decade built up a listening audience second to "The users of very small frequency­ At a distance of 180 miles reception * remained constant day and night. that existing in the United States none in importance to advertisers, Local and National, o n pr ovin­ modulation receivers have the foll­ here the demand for channels has owing advantages in reception:- There was no special arrangement of cial Stations. New England business h ouses which " took to the aerials or other equipment to make utmoded the system facilities to a 1. Extension of the frequency range air" when Station 2AD opened in February, 1936, have consist ently the reception possible. It was as would egree wher~ the mass of ~tati ons, because of hannel sharmg, have a daytime ser­ renewed their contracts. 2. Less harmonic distortion, and be used in a home. "For a demonstration of fidelity I nce area of between. 12 and 13 miles, 3. No background noise and static. while at night-time the service area 4. Greater dynamic range heard the full dynamic and frequency range of a symphony orchestra and reduced from 4 to 5 miles. 5: No fading choral rendition reproduced without "After personal experience, I be­ 2AD, the Popular Station 6. Same quality of reception day­ eve the Australian broadcasting plan time and night-time. amplitude distortion. There was no * Located at Armidale, the only University c ity in the provi nci al dis­ apparatus to cause compression of f competitive national and commer­ It is not the same old sound from cull broadcasting stations, is the fin- tricts of the Commonwealth, and the c h ief administrative . centre the same old box. On the basis of the dynamic range in the transmitter. "Then many ·noises encountered in t in the world and shouid be main­ for Federal and State Government departments in the North, is as established standards it is revitalised tained. Frequency-modulation ofters radio. The overall fidelity is only daily life were transmitted, including steady as the proverbial rock. Embraced in 2AD's primary cover sawing of wood and hammering of the only solution to the problem, since limited by the program matter. by the nature of its function higher is the richest and most prolific food producing area in A ustral ia. "At the. present time only one ob­ nails into hardwood. The latter be­ ing heard without any audible trace frequency spectrums will be opened stacle stands in the way of the full which will make available the re­ realisation of the benefits of fre­ of over modulation distortion. It will be realised that such impact sounds quired channels for expansion when quency-modulation throughout this onsidered advisable. 2AD, the Listeners' Station country, and that is the limitation of are most difficult to reproduce in network operation imposed by the de­ realism. "A SECOND CHANCE!" * ls the only Station on the Tableland and the only Station ( Com­ ficiencies of the wire-line connections. "While the American electronic in- ·Frequency-modulation will give mercial or National) t hat can guarantee static-free reception in dustries were completely engaged in These connections as at present set Au tralian commercial broaJdcast1ng Summer as well as i n Winter. Tests will prove this claim ! up are limited to a frequency range production of essential equipment second chanc-e: a second chance to cut off below the capabilities of the during the war, which laid away the eliver a service to the listeners in a 200 k/c. swing frequency-modulation, application development of frequency­ anner that was not possible before. with the residual noise level greater modulation and television for the time '"It will provide the very necessary 2AD Will Carry Your Messagt! than that required for the full dy­ being, the Federal Communications unulus the industry needs, not only namic range of orchestral production. Commission maintained a watching our local field of electronics * Station 2AD holds the goodwill and esteem of listeners over a wide This limitation does not, of course, af­ brief to care for future events. and recording technique'. area, and it is ready to carry your message to residents t hroughout "During September, 1944 a series of roa~cast~ng fect the static and noise eliminating ut 1t will create in the program­ the New England Tableland. For the past eleven months over qualities of the system, but would re­ hearings were held with the obect of roducers the desire to use the realism re-assigning wave bands for fre­ 5,000 PAID Birthday calls have been broadcast from 2AD. duce the quality of the trarnsmission ~t will lift radio out of the super- to that imposed by the characteris­ quency-modulation and television to c.1a1 sphere into which it has drifted. tics of the wire-lines. cope with the demand for the exten- For the manufacturer of transmit­ "In the United States this deficiency sion of these services in the immedi­ rs and, more particularly, for the is overcome, where the transmitter is ate post-war period. anufacturer of receivers, there lies a remote from the studio, by employing "By the end of 1945 over 750 new w J?arket in an industry which is applications for frequency-modula­ I. a micro-wave beam in place of the ~ching a saturation point. ' ' conventional wire-line connection. The tion station licences had been· made. Step by step we have moved for­ • Telephone Companies have plaS overseas monwealth. Since it is the only pageant of the AW A Beam Wireless service was its kind in this country, and is said to be strongly opposed by the Board of pany. The Board was opposed to trn. co~e Mr. Glenn Smith, special over­ the biggest in the Southern Hemisphere, the Amalgamated Wireless (A/sia) Ltd., acquisition, and regrets the loss he traas 'representative of the parent Let's Assess the Facts! relay will be made to give interstaters an 01 idea of this annual effort. T he length of the chairman (Mr. T. J. Parker) told that part of the undertaking the co :nerican company, told "C.B." last the pageant will be 1262 yards, there will be shareholders at the annual meeting pany pioneered and developed torn. eek. Exports of the company's pro­ Let's get together one day, and 11 bands, 10 floats, 23 wheeled sets and 952 of the company on October 21. most satisfactory state of techni a thoroughly discuss the case for 3XY· people. The pageant starts at 10 a.m. Ade­ and business efficiency. Many lettca d cts such as Cystex, Mendaco, Nixo­ laide time, and returns to the store at 11 In the course of his address, Mr. C:rrn and many more are flowing to It's a good solid story we have to tell. a.m. to meet Father Christmas who arrives Parker said that during the year the of appreciation of the standard er Your phone is handy .. . reach for "from the North Pole by plane" at that service have been received, anct : 1 the Far East, Egypt and in fact all time. A feature of John Martin's annual company's resources and attention countries of the sterling bloc. it NOW! paiseant is the daily descript ion , 'vhich com­ had been largely devoted to a con­ hand over our telecommunications e mences a fortnight beforehand, of Father Mz'. Smith, as annou·nced in last Christmas getting ready to bring the toys to version from war to peacetime activi­ a well-established and progressi~ ~ue, arrived in Sydney by the "Mon­ John Martin's and. starting· off in a reindeer ties. business. e team, then via plane, from the North Pole t.ereY" and after a week or so will to Adelaide. These descriptions are broad­ "Whilst this is not yet complete, "During the 20 years the compan cast each evening by 5 AD in the Kangaroo good progress has been made, and it has operated the services to England proceed to Melbourne where he will Club sessions. At 10.40 a.m. on the same tiouse-down for 12 months or more. clay the Lord Mayor will entertain crippled seems that the figures which have and Canada, the number of message and invalid children at a lmrty in the Town been placed before you can be regard­ sent and received has grown from Be is accompanied by his wife and Hall. 5AD's broadcast of the party will be young children. His most recent ed as evidence of the manner in which year to year, requiring the telegraph 0 3XYSydney Rep.: Mr. R ick Barnes 163 Spring Street, Melbourne. corriperecl by Dick Moore. the company's staff has met the many verseas assignment before comin g to Sponsored by G. F . C1elancl a nd Sons Ltd., staff to be increased from 100 to 600 Central 6612 42 Pitt. St. Phone: 86315 the Trotting meeting at Gawler on October difficulties and problems involved in persons. Contrary to the general trend Australia was in England and the Low 22 was broadcast by 5AD . T his was the first the change," he continued in moving time that Trotting had been broadcast by a of rising costs, there have been made untries of the continent where he commercial broadcastin g· station in South the adoption of the accounts and many reductions in rates, resulting in spent 10 months organising his com­ Australia. r_rhe con1n1enhH'Y was g iven by directors' report. "Progress has been a substantial saving to the Australian pany's post-war merchandising plans. Ted Madigan. retarded by the shortage of materials public .... The Knox Company, he explained, FROM THE HEART OF Matt Hynes, GDN's sportiug commentator, A PROVED is visiting Melbourne . to a ssist in the Mac­ and certain classes of labor. The task "An examination of the year's ac­ currently manufacturing and dis­ QUEENSLAND quarie Network tie-up for the description of has been particularly strenuous, as TO A WEALTHY DISTRICT the Mebourne Cup race m eeting. counts discloses that cash and bank l.rlbuting in 15 countries, three ot for nearly four years our manufac­ balances decreased by approximately SALES 5DN's "Kay" will go to Melbourne to turing resources were completely en­ hich-U.S.A., England and Austra­ AND A broa dcast for Adelaide listener s descriptions £300,000. This is reflected in a de­ -export Knox products as well as POPULATION OF 30,000 PEOPLE of the fashions at the Cup, particularly gaged on the production of war equip­ crease in sundry creditors of £101,000 MEDIUM those of Adelaid e visitors. This broadcast ment, most of which has n.o peace­ pply local demands. will immedia tely precede the relay by 5DN and an increase in the item for stock ------of the description of the r ace. time application. and y.rork in progress of £178,000, rep­ "Since the last general meeting, resenting a resumption of peacetim The nearest broadcasting station Queensland your directors were informed of the 4LG production. is 300 mies away, thus affor ding The last of the 19,16 season of Uie l\lidda,y Government's intention to compulsor­ Community Concerts at the Brisbane City ily acquire the company's overseas "Other movements in the asse sponsors maximum listener re­ H a ll conducted by 4BK t ook place at the side of the balance-sheet are: An in LONGREACD encl 'of October with most of the artists who telecommunications services. The ac­ sponse to their sales message when had appeared during· the season, taking part. tion of the Government was the out­ crease of £33,000 in plant and equip­ Sydney Representative: Sponsors were R. M. Gow & Co. Pty. Ltd., ment for wireless services, being prin­ it is entrusted to 4LG. who int end to resume a fter the hot s ummer come of decisions reached at a Com­ FRED THOMPSON - B 2085 weather in March of next year. munications Conference held in Lon­ cipally additions to apparatus for Mr. A. L. Dixon who has been Chief E n'­ don by the various Empire Govern­ beam, overseas telephone and coastal gineer of 4BK since its inception in 1931, has services, an increase of £6,500 fo resigned his position to enable him to enter ments, and the future should deter­ llJlJlllllll!llllllllllllllllllllllllllllllllllll!llllllllllllllllllllllllllllllill!lllllllllllllllillllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll!llllllllllllllillllll lllilllllllllllllllllllllllhlllhillhilll11llliillillllllllllllill11 ll l11lll111il, private enterprise on his own account in the mine. the wisdom or otherwise of the shares in subsidiary and other com field general consultative. work in radio en­ change. The terms of the acquisition, panies, including an original sub­ gineering, with emphasi;; on the design of scription upon the formation of a new aerial systems. and the procedure for payment of the A n ew addition to the announcing staff compensation to the private share­ company established in conjunctio of 4BK is Miss Hazel P erry- formerly of holders are described in the circular with the Telegraph Construction an 4BU 4IP Ips wich. Miss Perry has been a school . Maintenance Company Ltd. of Land t eacher in the Ipswich district, and a ttrac­ already in your hands, and I think t.eel much attention on the radio aft er the you will agree that in the circum­ for the manufacture of plastic-covered 1945 v isit to Queen sland of the Australian wires, plastic tubing and insulatilll BUNDABERG Arirnt.eur Hour, when she presented a very stances a satisfactory settlement was successful children's choir-she is a talented obtained. The company retains all its materials in Australia. lnusician. activities other than the overseas "On the liabilities side there is offers Sponsors a complete and effective ,T. H. Williams, manager , 4MK, has been to Sydney on an a.nnual visit, and on the telegraph, telephone, coastal and increase of ·£45,000 in shareholde coverage of the ·Central Coastal Queensland '.vay through, sp~nt sever,,1 days in Brisbane · island radio services, and whilst the funds, covering a movement of t MarkElt. -as usual, he looks his h ale a nd hearty re-arrangement will require careful General Reserves and ,the Profit a self. ft'Ir. J ohnston, 4I P Ipswich inanager, is Loss Appropriation Account. Cattle, Dairying and Sugar, plus a host of still having trouble w ith his shoulder, which "The Profit and Loss Account sMWS means that his bow ls are suffering· these Western Australia Opens the secondary industries, makes this area serviced clays. He anticipates going to Melbourne at T he October meeting of the, vVest Austra­ a revenue decrease of approxirnatel1 Xmas for the Australian Bowling Carnival, lian Division of the Institute of Advertising· £2,000, and an expenses decrease of door· to rich by 4BU an enticing market for Sponsors. and if fit, wiil participate, otherwise he is provided members w ith a good opportunity slightly greater amount, leaving an going to be an onlooker and have a nice t o· become more a cquainted with the pros terstate & holiday. a nd cons of "Coupon Trading". Mr. F. profit increase for the year of £126. The Market-wise Sponsor uses New ·n1r.u1ager, J. N. Duncan, 4LG, a dvises Hodlen of G. W ood, Son & Co., spoke on "Having regard to all the circUlll Provincial that the station will soon be busy installing this subject w hich proved most topical in the new 1,000,-watt tra n s m itter which is un­ v iew of the re-introduction of g ift schemes stances, your directors decided that Markets - , d er construction. T he increase in power and the related coupon syst em . The No­ was appropriate to declare a di~id~ Yember m eeting promises to be most ou t ­ BUNDABERG from 300 to 1,000 watts will g ive the st a tion of 8 % . It is expected that within tJlt 4BU greater covera ge. . P la n s are being n1ad e standing as Arthur Viveash , founder of Il­ Central Coastal Queensland Unit of the M acquarie Network. for new a11d bright er programs covering the lu s trations Ltd., is g iving' an evening of course of the next few months, extended broadcasting honrs. An added at­ films, etc., taken d uring a. special tour of private shareholders will receive co:;, Representatives : traction to 4LG programs is the one-hour the. North-West and Northern Territory. play from Macc1uarie Radio Theatre-this The Annual Meeting of the Institute will pensation arising from the loss .of .. SYDNEY-Macquarie Network MELBOURNE-Macquarie Network feature is h eard each Sunday a t S o'clock take place early in December when the telecommunications and goodwill. office bearers will be electe.d. under local sponsorship. 1111 11 11 11111111111 11111 11111111111111111111111 11 11111111111 111 111 111 11111111 111 111111 1111111111 1111111111111111111111111 11 11 111111 111 1111 11111 111 1111111111111111111111111 111 1111 111111111 111111 111 1111 11111 111 111 11111111 11111111111 1111111111111111 111 11 1111111111 111 11 1111 1111111n111111

34 Commercial Broadcasting, October 31, 1946 Commercial Broadcasting, October 31, 1946 35 At News Deadline .- WRITING SOUND SELLlNG COPY ~ BATTLE FO-.R LANDLINES [ ADVERTISING AGENCIES Creative work in advertising agencies can become overspecialised, one of the ~iggest problems in­ " ved in the switch of Colgate shows -----. .'l:lrn co.mplement of Goldberg's R adio D i ­ '.l'!ie . f.ustrali ~n. Commer cial a nd Industrial says Ralph E. de Castro in "Printers Ink" Following the success of "Wo f[eetive next week) from Macquarie \'1810n, Sydney, has been temporarily re· A1 t1sts Associa t ion (c/ - Miss R u th Seale work to a new selected chain of 37 duc~d by one-radio manager Milton Chick 374. Little Collins St., Melbourne) will hold of History" and "Great Lovers" s:e ha.ving flown to Melbourne in order t o " tee ­ their secoi;id annual exhibition of commer­ tions has been that of availability up" certain Goldbergian matt eni. c ia l and mdustrial art at the Athenaeum sored on 2UW Sydney, Matth~n­ Gallery, F ebruary 3-i 5, 1947. In the same way, the really good iandlines. * * * Lay that pistol down, my good friends radio commercial, unless it depends Thompson and Company Ltd . h av. Metropolitan D iaper Ser vice (radio a nd ,.. * * in the radio and copy departments, puring the war years the Colgate pres clients of the Goldberg Agency) wer e , Cossey .A dvertising Service, of Bri 8 ban e. on a sound effect for its "sell," is taken a third documentary progr "~s adnutted to membership of the l!'om. for I am about to preach heresay. ws were disced, but a couple of 1vell r epresented at the r ecent Baby Show generally a fast-moving, action-packed in their half-hour session on 2UW aa nthS ago when lines became· avail­ at the Sydney. Town Hall. Apart from their ~ ~ at the Federal Executiv e m eetfog in napp7-festooned stall, Metropolitan D ia per ~ ney. last week . Mr. Peter Cossey heads message, that, with a few changes, tlus B nsbane ag·ency. It is my contention that the system 8.30 p.m. Mondays. The new featur e 20B booked them for the Col- Service awar.ded a month's ~ upply of diapers current in most advertising agencies could easily be switched to "eye" "Among the Immortals," prese te shows. The switch to 2UE Syd­ t o the wmnmg b a by, a nd also t o each of * * copy. the three cherubs who sacrificed their mod· '£he F our A's member ship certificate has where a rigid barrier is erected be­ dramatised half-hour highlights frn . as originating station immedi­ esty m the nappy changing contest! been p rinted a nd will shortly be distributed IY set up the task of arranging to to 3:11 member agencies. I n s ilver grey ton­ tween the creative work of the copy In theory, advertising men are paid the life stories of famous men. ;h * * * ings and v ery attractively mounted and and radio departments is not conduc­ for eight hours of work a day. I know program, produced ·by the Geo e over the landlines from the PMG . Staff of J. Vi'alter Thompson Sydney Off­ framed and glazed, the certificate will a dd ice ce lebrat~d the return of its ex-S ervice a d1gmfied touch t o a g ency r eception r oom s. ive either to quality of prod"Uction or there are few men capable' of produc­ Edwards company, is based on 0rg partment. As 2GB and Macquarie memb.er s with a r e -union party, held at to economy of operation. ing good creative work over an eight­ ginal scripts by Reginald Kirby a~· nged for the Tommy Trinder Ran cl!ff, Woollahra on Oct. 11. .,,. and other features to fill the * ~- * hour stretch-just as there are few the first eight programs cover th This rigid separation of functions ted time channels on the. net­ J eff ·wylie of George Patterson P ty. Ltd., writers of novels or articles who could lives of the Duke of Marlborouo i\1~lbourne, arrived in Brisbane last week and ·duties springs mostly, I believe, do such sustained work. However, it rk. they naturally sought to retain with A lf Dock ing of Gordon & Gotch, Mel­ from radio people. I .do not doubt Samuel Butler, Warren Hastin~ bourne, and they both left to enjoy the s un­ has been my personal experience that e landlines. shme at Surfers' Paradise-th ey intend their honesty of belief that radio de­ the mere switching over, from printed­ Robert Burns, General James Wolf As we go to press the matter has mands specialization, but I think they ,taying in Brisbane for a bout three week s. word writing to commercial writing, Edgar Allan Poe, William Pitt, an finally been clarified, but has been * 7(· * have oversold this specialization to gives the writer a fresh start, for, Ben Jonson. Many of Sydney's ou. nsidered by the PMG himself at . Doug. E Ui ott, assista n t producer of J ohn the front office. On the other hand, when tired and fed up with the search standing radio players, in addition ~ .le1,nengcr _Pro ch~ c ti_on S, Melboun1c, iti awa:v copy chiefs are often over-jealous of berra. Betting is in favour of the m rasmama enJoymg a fortnight's holiday for ideas, illustrations, words, phrases members of the G.E: company, ar dlines going with the Colgate 111 the Apple· Is le. their functions, and rarely look to ¥ ·X- * and headlines needed in printed-word being cast for these programs, whic ows, and others, if available, being the radio writers for any assistance copy, the very simplicity of commer­ .• Geoff. "\Vylie, a ssiBtant radio nuu1ag·er fur or co-operation in printed word copy. commenced on 2UW on Monda nted to Macquarie. (,eo. Paterson's Pty. Ltd., Melbo urne, left cial writing comes as a new challenge. fur a t hree w eeks' sojourn in Brisbane last (The word "simplicity" is not to be October 28. FM Licence Grant Rumored week. '£his is Geoff's first holiday fur I think there is nothing so mysteri­ 'Truth" and "Daily Mirror" news- inany years, a.nd it 'vas on inedical a dvice construed as "ease"! J I think that that he went north. ous or difficult about writing for the any copy writer who has had the "The Adventure on the Island pers, controlled by Mr. Ezra Norton microphone that any good writer could * * opportunity to do both will agree with Flowers" Ca new "Danger Unlimited o have applied for broadcasting Mr. Hocking, la t e sub-editor of the " Kew­ not do it with the necessary training me. series) sponsored by Beckers Pty. Lt ences in various States, w e r e castle Herald" a nd ex -F light Lientenant in and practice. The good writer must be ored last week to have been grant­ t h e R .A.A.F., has tal

Frank Anderson, adve1;tising rnanag·er 5DN Adelaide, is enjoying two wee k s' holi­ SEPTEMBER LICENCE FIGURES PRODUCTION UNITS ! ! ! day at h ome . He has the beach at his door. T h is tabulation of Australian listeners' })O;vls only a few ininute.s a\vay, and lot::>, of licence figures as at Se.ptember 30, 194G, peace and quiet. SCRIPTS TYPED gives the totals for each State ancl for the ~ir...... ,, The death of the Rev. W. H. Irwin on Commonwealth, and includes free licences MISS NORMA RIDDELL to pensioners, the. blind and schools. Addi­ October 17 after a short illness. means the Northcote House loss M a well-known personality in South tional licences. i. e., the number of homes Australian radio circles.. Thr.J• public knew with more than one· radio, are s h own in Reiby Place J 1 Mr. Irwin as one of the original experts in bracket s . The t otal monthly issues can be Sydney. 'Phone: BU 5802. jil nformation, Please". His association obtained b y adding· the ne\v i ~sues ancl r e- with 5AD had ben a long and happy one. .... The Rev. Irwin also broadcasi the epilogue ne"vals. NEW SOUTH WALES on Sunday nights just before the closing Ne\V Issue:-; .. 4,664 (582) down of the station, and was responsible 4'4, 435 (2,168) for many charming ideas in this session. Renewals .. (96) Cancellations 2,337 * * 55S,715 (27,270) lVIr. Reg Foster, public iCy n1anager of 3l{Z, In force at 30/ !1 /4G For the Attention . , . . I ncrease . . . + 2,327 <+ 486) went to Sydney by the Skymaster recent!>" (-) All Advertising, Sales and Copy on a h urried business trip, J,icence % to Population rn.10 VICTORIA (-) Managers En route to the A.F.C.B .S. Conference. in Ne\v 1:-;su e:-:; . . 2,684 Hobart, Bryn Samuel, General l\lanager of R enewals .. 31,391 (1,506) throughout Australia (125) \V.A. Broaclca~ters, left on Oct. 23rd by the Cancellation ~ 5,819 "Duntroon." Although only able to travel In force a t 30·/!l/ 46 401,683 (19,220) I am a Licentiate of Advertising as far as Adelaide by boat, B ryn expressed Decrease ...... - 3, 135 (-125) recently discha r ged from the R.A.A.F'. i much pleasure at the thought of four clays' L icence % to Povulatiol1 19.88 (-) ~ relaxation at sea. I po·ssess gen~ral ability in all QUEENSLAND phases of Adver tising, both press and radio ! (150) J\lr. Les Smith, JYianager of 4GY, has, with New Issues . . 2,212 up to a high standard; apart -; (382) 3~~;1 Renewals . . . . 16,540 from pre- war experience on the his famil,•, been spending three w eeks' holi­ (14) day in Sydney. Les' time was occupiccl, Can cellations 980 staff of a metropolitan radio station, while his wife was shopping, in t akmg I n force at ;Ju / 9/·Hi 191,806 (G,074 ) and also on the staff of youn g three-year-old daughter Janel up Increase . . + 1, 2:32 ( + 136) a small adv<3rtising agency. -...... _~ (-) Would pref~r posi tion as COPYWRITER, s and down tho moYing stairs . L icen ce. % to Population 17.66 SOUTH AUSTRALIA but am mai nly i nterested in getting back into Advertising in a ny capacity. At t h e October meeting· of t h e \\",A. Divi­ :-.rew Issues . . 1,429 (190) (912) I am pre.par ed to' show samples of s ion of the Aust. Fed. Comm. Broadcasting Renewals ...... 11,187 work and r eferehces at any interview Stations, Mr. F . R. ·w11itford, of 6P'l\I, GAM, (-) Cancellations 483 I am granted or when requested. GKG, 6GE, was elected Presiclenl. In force at 30 / ~/4G 155,072 (12,890) I n crease . . + 94ti ( + lVO ) Harr)' Simmons, Chief E n g ineer al '\V.A. Licence % to Populat ion 24 .511 (-) Broadcasters Ltd., has IJeen holidaying at WESTERN AUSTRALIA Apply: "L.O.A." Yallingup. He was accompanied b y his (114) brother from Brisbane. now relea8ecl from N ew Isues 958 C/- Box 1774Q, G.P.O., Melbournt It 's a safe bet · that y ou'll collect w h en you invest 8,235 (341) I . the Arm0·, who was visiting Vf.A. Renewals .. .. AJI , .. on the V.B.N.! T hese popular stations take your Cancellations 4 ( 2) Jn force. at 30/ fl / 46 104,467 (4,883) sales message into the majority of Victor ia's country Mr. '.V. .J. Har ve'" chairman of directors ( + 112) of 4BU, arrived back in Australia last week Increase . . . . + 954 BROADCASTING AARDS homes-every one a r eal prospect for y our goods! Licence

The BROADCASTING EDITION of the •I AUSTRALIAN ADVERTISIN~ t . RATE & DATA SERVICE ~S 1S g lilltH9 Y""11 ,b,, r111 or/ I Place your Subscriptions now The little feller was desperate-he'd walked all day looking for a suit small enough to fit him; and this / /~/ Australia: . £2-2-0 was the last shop in town; and the last suit on the rack. / / "It's a bit big," his pal said, as he plimbed into it . Other British Countries: £2-10-0 "I know," the little feller said, " but it'll be all right if he cuts holes for my eyes."

10 Dollars I GAVE that one to a couple of the 2UW boys the America: other day-told them to paste it in their hats. They don't know anything about fitting suits-but, boy, they do know how to fit an advertise~ into t~e £3-3-0 right spot on the schedule to give him the right audi­ Other Foreign Countries: ence at the right time . . . (provided, of course, that the right time is available ! ) It's a 2UW "know how" and from the audience point Broadcasting AARDS of view, it's another reason, too, why

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