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Hashtag Handbook

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Hashtag Handbook HAINSTAHGRTAAM G HANDBOOK W W W . C H A R L O T T E L A I L A . C O M H A S H T A G H A N D B O O K TABLE of CONTENTS I N T R O D U C T I O N About PAGE 3 What Is A Hashtag PAGE 4 4 Types Of Hashtags PAGE 6 T I P S & T R I C K S Increase Exposure PAGE 10 Placement PAGE 14 R E S E A R C H Hashtag Research PAGE 17 Top Apps PAGE 18 N E X T S T E P PAGE 20 HASHTAG INDEX PAGE 22 rlotte C O P Y R I G H T C H A R L O T T E L A I L A . A L L R I G H T S R E S E R V E D . Cha Laila L E S S O N 1 . 1 ABOUT Hello, my name is Charlotte owner & creator of CharlotteLaila.com I help small businesses and bloggers grow their passions into profitable full time businesses. I can already tell you're passionate and serious about growing your blog or business otherwise you wouldn’t be here right now reading this. I want you to know you made a great choice. Instagram is the number one source that refers viewers to my blog and website. Without it I wouldn't receive nearly as much traffic as I do. Since stepping up my Instagram game I've gained 25% more followers and tripled my views in a single week. I'm here to help teach you how to do the same. In this handbook you will learn how to market your business, increase engagement, get more of the right kind of followers and reach your ideal target audience. If you have any questions be sure to contact me at [email protected] and follow me on Instagram @CharlotteLaila for daily tips on how to improve and grow your blog + business. rlotte C O P Y R I G H T C H A R L O T T E L A I L A . A L L R I G H T S R E S E R V E D . Cha Laila L E S S O N 1 . 1 WHAT IS A HASHTAG? A hashtag is a pound or number Anyone and everyone can use a symbol (#) used as a search tool hashtag, and they can has tag on social media used to find anything from related posts or content on a #RioOlympics2016 to specific topic. Anyone sharing #CatVideos to the #KitchenSink. relevant content on a specific The trick, which will be covered subject can add the hashtag to in this handbook, is learning their message. Others searching how to use them effectively for for that topic, can then search for your business. that hashtag and find posts relevant to that topic. They are important and are an ideal part of any social media strategy because they extend your message, brand or cause out to a larger audience. And not just any audience, when used strategically it extends out and captivates your ideal customer and target market. rlotte C O P Y R I G H T C H A R L O T T E L A I L A . A L L R I G H T S R E S E R V E D . Cha Laila H A S H T A G H A N D B O O K 4 TYPES of HASHTAGS rlotte C O P Y R I G H T C H A R L O T T E L A I L A . A L L R I G H T S R E S E R V E D . Cha Laila 4 T Y P E S O F H A S H T A G 4 TYPES of HASHTAGS 1. Content These types of hashtags describe what is in your image and engage your audience with the image. Try and keep these image on theme to your blog or business and post what your ideal customer is interested in. For example if your ideal audience is yogis and people interested in yoga, post images of yoga mats, yoga poses or yoga clothes. This is what your audience will be looking at so you want to grab their attention. You can even tag your yoga pose! #Yogi #WarriorOne #CobraPose Pro Tip: Be cautious when using these types of tags. Often they can be over saturated. If you post a photo of your new puppy it might be a better idea to us #GreatDanePuppy instead of just tagging #Puppy. If you're already using hashtags and still aren't seeing results maybe it's time to have a look at the hashtags you're using and add a few new ones to the mix. You should always keep changing and improving your strategy. rlotte C O P Y R I G H T C H A R L O T T E L A I L A . A L L R I G H T S R E S E R V E D . Cha Laila 4 T Y P E S O F H A S H T A G S 4 TYPES of HASHTAGS 2. Brand This hashtag is catchy + unique to you and your brand. they The reinforce your brand. our followers can use to tag images they took of your products or similar things to your blog.spend some time developing a hashtag unique to your brand. Sticking to the yoga theme - Lululemon uses the hashtag #TheSweatLife. Lululemon asks their followers and customers to share images to show how they live. Other great ones are #JustDoIt from Nike and #ThatsDarling from Darling Magazine. 3. Trending These are hashtags that are popular and well.. trending. They aren't brand specific but still cater to a specific niche. Spend some time checking out what hashtags people in your niche are using. If your a fashion blogger or own your own clothing company you may use the hashtag #ss16Collection to show off your spring and summer collection. rlotte C O P Y R I G H T C H A R L O T T E L A I L A . A L L R I G H T S R E S E R V E D . Cha Laila 4 T Y P E S O F H A S H T A G S 4 TYPES of HASHTAGS 4. Event Event hashtags can get you major exposure in a short period of time. Again, if you're a fashion blogger and your writing about fashion week use the tag that is giving for fashion week this year #FashionWeek2017 or if you're a fitness blogger and you are writing about a local run #VancouverSunRun. This type of hashtag takes a little research to know what hashtag is being used fo the specific event you are attending or posting about. This hashtag is a great way to become a part of a community but can end quickly if the event is only one day. Which makes it great for exposure for that day but isn't a good idea to use that hashtag months down the road. What type(s) of hashtags would target your audience and grow your brand? Content Hashtags Brand Hashtags Trending Hashtags Event Hashtags rlotte C O P Y R I G H T C H A R L O T T E L A I L A . A L L R I G H T S R E S E R V E D . Cha Laila H A S H T A G H A N D B O O K TIPS & TRICKS rlotte C O P Y R I G H T C H A R L O T T E L A I L A . A L L R I G H T S R E S E R V E D . Cha Laila T I P S & T R I C K S TIPS & TRICKS MAXIMIZE EXPOSURE Use all of your allowed hashtags to maximize exposure. If you're only putting 3-5 hashtags in your post then you're limiting yourself to three to five search results. If you're adding 30 hashtags which Instagram allows then your reaching out to that many more viewers. It's a good idea to try out hashtags and check out other posts that are using the same hashtag. It's a great way to decide on more hashtags to add to your own posts if you are stumped and can't think of all 30 on your own. Write out 10-15 hashtags that support your brand, remember you're not describing what's in your image you're trying to reach others who are interested in your brand. Refer to page for examples. rlotte C O P Y R I G H T C H A R L O T T E L A I L A . A L L R I G H T S R E S E R V E D . Cha Laila T I P S & T R I C K S TIPS & TRICKS BE CREATIVE Try and be creative with your hashtags. Just like was mentioned before, try to avoid hashtaging your images with tags like #cute or #cat but instead add a bit of substance to your post with hashtags like #thatsdarling or #orangetabby.
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