Historic Coast Culture's Farm‐To‐Fork Chef Series
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Historic Coast Culture’s Farm‐to‐Fork Chef Series Presented by the St. Johns Cultural Council Overview Food is a major part of understanding any culture or region. On Florida’s Historic Coast, the culinary scene reflects 450 years of its coastal location and diverse heritage. From the original Spanish settlers, British colonists and the Greeks and Minorcans who emigrated here, visitors can savor a fascinating array of local culinary tastes and farm‐to‐table dishes. Visitors can experience everything from fine dining and quick eats to food festivals, in‐town and farm‐tasting events and culinary classes. Vision Today, farm‐to‐table Culinary is one of Florida’s Historic Coast’s key cultural assets that offers cultural travelers even deeper experiences while they are visiting. To showcase St. Johns County’s farm‐to‐table restaurants and farms, the St. Johns Cultural Council is creating a series of Farm‐to‐Fork Chef Dinners. Each will feature a top local chef from a farm‐to‐table restaurant and a local farm(s). The Chef Series will include both “In‐Town Dinners” at unusual places and “Farm Dinners” in rural settings. These culinary events will also feature local artisans, farm‐to‐table produce, local seafood and/or meats, farm‐to‐table desserts as well as local spirits. Each event will be unique, with a theme chosen by the Chef(s) for the location. These tastings will feel like an intimate dining experience where 30‐40 guests can speak one‐on‐one with the Chef(s) as well as local artisans and farms. Tickets for these events are $125 each. See www.HistoricCoastCulture.com/culinary for more culinary events on Florida’s Historic Coast. Historic Coast Culture’s Farm‐to‐Fork Chef Series Showcasing St. Johns County’s farm‐to‐table restaurants and farms Presented by the St. Johns Cultural Council You are invited to the Inaugural Historic Coast Culture’s Farm‐to‐Fork Dinner “Captain’s Catch” at Urban Asado® in St. Augustine November 1, 2018, 6pm to 9 pm Featuring Chef Michael Lugo of “Michael’s Tasting Room”, and Chef Matt Brown of Collage & Blackfly Two top local chefs come together to collaborate on a fisherman’s catch menu, complete with a multi‐ course meal, Spirits from the St. Augustine Distillery, wine, local produce from a St. Johns County farm(s) and special desserts. The costar of the dinner is the “Experience Grilling®” with amazing wood fire Urban Asado® Grills. The event takes place at the Urban Asado® Home Goods Store on the river, right next to local fishing boats. The night’s fresh catch will be walked from the fisherman’s boat to our Chefs. During the intimate dinner, each chef will talk about their culinary creations. In addition, the event will also feature local artisans and farm‐to‐table produce from the local farm(s). Come savor Historic Coast Culture’s local flavors from top local chefs and “Experience Grilling®” at this unique Farm‐to‐Fork experience. Urban Asado® 150 Riberia Street, Unit C St Augustine, FL 32084 Tickets for these events are $125 each. Today, 450 years of farm‐to‐table culinary arts is a key cultural asset on Florida’s Historic Coast, giving cultural travelers the opportunity to savor unique local flavors from local chefs during their visit. See www.HistoricCoastCulture.com/culinary for more culinary events on Florida’s Historic Coast. Circulation Unique Date Outlet Topic/Title Outlet Type /Audience visitors/month URL 7/24/18 I Know Jax Fun Things to do in August (event listings in SJC) Blog http://iknowjax.com/2018/07/fun‐things‐to‐do‐in‐august‐3/pj 7/28/18 Florida Times‐Union/Jacksonville.com Art Notes: St Augustine Arts event listings Newspaper 47,835 2,100,231 superstar‐performers‐in‐2019 8/1/18 Orlando Sentinel Free weekend concerts coming to St. Augustine in September Newspaper 170,018 4,767,825 http://www.orlandosentinel.com/entertainment/os‐et‐music‐festival‐st‐augustine‐20180731‐story.html 8/1/18 South Florida SunSentinel Free weekend concerts coming to St. Augustine in September Newspaper 105,986 4,767,978 http://www.sun‐sentinel.com/features/os‐et‐music‐festival‐st‐augustine‐20180731‐story.html 8/2/18 Orlando Weekly Sing Out Loud reveals huge lineup for 2018 including Jason Isbell and the Decemberists Community Newspaper 40,000 472,412 https://www.orlandoweekly.com/Blogs/archives/2018/08/02/sing‐out‐loud‐reveals‐huge‐lineup‐for‐2018‐including‐jason‐isbell‐and‐the‐decemberists 8/3/18 Florida Times‐Union/Jacksonville.com Upcoming PV Auto Show promises to be a splash at Nocatee Newspaper 47,835 2,100,231 http://www.jacksonville.com/special/20180803/upcoming‐pv‐auto‐show‐promises‐to‐be‐splash‐at‐nocatee 8/14/18 Trip Advisor Rentals Blog 20 Best Weekend Getaways from every US Region Social Networking 43,839,550 https://www.tripadvisor.com/VacationRentalsBlog/2018/08/14/best‐weekend‐trips‐getaways‐usa‐regions/ 8/15/18 Folio Weekly Events at Amphitheatre Magazine 25,759 32,337 https://issuu.com/folioweekly/docs/folioweekly_081518_ Todd Rundgren is Still Making Friends: Sold‐Out Show at Ponte Vedra Concert Hall was An 8/17/18 eu Jax Unpredictable Evening Magazine 30,000 2,862 http://eujacksonville.com/2018/08/17/todd‐rundgren‐still‐making‐friends/ 8/19/18 Edible South Florida Tasting History in St. Augustine Magazine 20,000 64 http://ediblesouthflorida.ediblecommunities.com/things‐do/tasting‐history‐st‐augustine 8/27/18 Flamingo Magazine Road‐Trip‐Worthy Events Around the State (Sing Out Loud Festival) Magazine 10,564 http://www.flamingomag.com/2018/08/27/the‐tide‐fall‐2018/ 8/28/18 SoCalPulse.com‐Los Angeles "WHERE" Explore History in St. Augustine's Lincolnville Neighborhood Online Version 95 https://www.wheretraveler.com/jacksonville/play/explore‐history‐st‐augustines‐lincolnville‐neighborhood http://folioweekly.com/stories/christina‐sings‐out‐loud,20440 8/29/18 Folio Weekly Christina Sings Out Loud: Local musician of Rain Dog Fame performs at Sing Out Loud Festival Magazine 25,759 32,337 8/29/18 Creative Loafing Tampa Bay Have Gun, Will Travel among Tampa Bay artists joining Jason Isbell at Sing Out Loud Festival Community Newspaper 33,976 274,498 https://www.cltampa.com/music/music‐news/article/21020096/have‐gun‐will‐travel‐among‐tampa‐bay‐artists‐joining‐jason‐isbell‐at‐sing‐out‐loud‐festival 8/30/18 The Arbus Sing Out Loud Festival Magazine 28,000 https://arbus.com/the‐sing‐out‐loud‐music‐festival/ 575,168 58,400,984 Monthly Impressions= 58,976,152 Monthly Placements= 15 YTD Impressions = 730,978,635 YTD Placements = 604 HistoricCoastCulture.com WEBSITE PERFORMANCE REPORT HistorisCoastCulture.som Revised for St Johns Cultural WEBSITE PERFORMANCE - PAGE 1 From Aug 01, 2018 to Aug 31, 2018 Created On Sep 03, 2018 Key Performance Indicators (KPIs) 20,538 15,957 19,672 676 82.53% 28,641 1.39 00:00:31 22,116 17,356 20,963 728 83.95% 29,611 1.34 00:00:29 8% 9% 7% 8% 2% 3% 4% 6% Sessions New Users Users Avg Sessions Per Day Bounse Rate Pageviews Pages / Session Avg. Session Duration Website Event Performance Event Category Total Events Unique Events Sessions with Event Downloads 334 305 264 Outbound Links 652 592 545 Total 986 897 809 Sources of Traffic by Marketing Channel Over Last 6 Months 35k 30k 25k 20k 15k 10k 5k 0 Mar 2018 Apr 2018 May 2018 Jun 2018 Jul 2018 Aug 2018 Video Preroll: Sessions Sosial: Sessions Referral: Sessions Organis Searsh: Sessions Native: Sessions Email: Sessions Display: Sessions Direst: Sessions Audio: Sessions (Other): Sessions To matsh the bar solors with traffis sourses start at the top of eash month's bar, read the legend or key left to right, top to bottom. HistorisCoastCulture.som Revised for St Johns Cultural WEBSITE PERFORMANCE - PAGE 2 From Aug 01, 2018 to Aug 31, 2018 Created On Sep 03, 2018 Traffic by Device Over Last 6 Months Traffic By User Type Over The Last 6 Months 60k 35k 50k 30k 25k 40k 20k 30k 15k 20k 10k 10k 5k 0 0 Mar 2018 Apr 2018 May 2018 Jun 2018 Jul 2018 Aug 2018 Mar 2018 Apr 2018 May 2018 Jun 2018 Jul 2018 Aug 2018 mobile: Sessions tablet: Sessions desktop: Sessions Returning Visitor: Sessions New Visitor: Sessions Top Campaigns by Targeted Tier or Message Top Traffic Sources Campaign Source Ad Content Sessions Total Events Source Medium Sessions Bounce Rate Total Events dma-sarousel fasebook-pd philadelphia 1,727 50 fasebook-pd sosial 13,130 85.25% 588 itinerary fasebook-pd all 1,539 91 digilant display 2,116 85.02% 27 itinerary fasebook-pd spanish-heritage 1,497 117 digilant preroll 1,858 91.44% 14 itinerary fasebook-pd visual-arts 1,352 58 digilant native 1,336 91.32% 23 dma-sarousel fasebook-pd philadelphia-datil 1,242 50 (direst) (none) 772 84.59% 33 spotlight fasebook-pd museums 1,177 44 Constant_Contast Email 725 67.86% 79 general fasebook-pd hss-website 1,040 40 google organis 622 75.88% 48 general fasebook-pd itineraries 867 48 floridashistorissoast.som referral 548 55.29% 72 visual-arts digilant Tier3 768 14 instagram-pd sosial 255 83.14% 12 brand-update digilant Tier1 766 6 pandora audio 130 81.54% 14 HistorisCoastCulture.som Revised for St Johns Cultural WEBSITE PERFORMANCE - PAGE 3 From Aug 01, 2018 to Aug 31, 2018 Created On Sep 03, 2018 Top Landing Pages Top US Metro Locations Landing Page Sessions Bounce Rate Total Events Metro Sessions Pages / Session Bounce Rate /travel-itineraries/ 11,169 87.62% 372 Orlando-Daytona Beash-Melbourne FL 6,615 1.29 83.49% / 2,109 67.99% 172 Philadelphia PA 3,495 1.15 88.13% /maps/visual-arts/ 1,751 85.32% 62 Jasksonville FL 3,283 1.71 78.19% /maps/spanish-heritage/ 1,679 82.55% 119 Washington DC (Hagerstown MD) 824 1.47 74.15% /st-augustine-museums/ 1,551 84.66% 48 New York NY 733 1.37 81.72% /sategory/spotlight/people-of-sulture/ 1,141 85.28% 15 Atlanta GA 679 1.21 86.89% /maps/gilded-age/ 481 88.98% 21 Savannah GA 629 1.17 87.76% /maps/festivals/ 79 84.81% 2 Miami-Ft.