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Superbrands USA FAGE Creating dairy products from only the fnest and freshest ingredients, FAGE’s traditional-style Greek yogurt is known worldwide for its famous taste and texture. Total is more than Greek yogurt. It’s a part of life. When they eat FAGE Total, they are part of the ancient Greek tradition of “good living;” and by MARKET little as travelers would come and go, Filippou’s typically sold yogurt as a commodity product in cooking with it, they are bringing the healthy FAGE is Greece’s leading yogurt company, store became known for its delicious, creamy, bulk quantities, and the consumer often was Mediterranean lifestyle into their diet. In producing milk, cheese and yogurt for one-of-a-kind yogurt. unaware of the manufacturer. However, in 1975, Greece, it’s eaten at all hours of the customers worldwide. Owned and led by the With great care and passion, Athanassios when the FAGE yogurt plant was relocated from day. Tossed with cucumbers and Filippou family since its founding in 1926, FAGE nurtured the business and his authentic Greek Galatsi to the Metamorfosi area of Athens, garlic, it’s the traditional dish of features traditional-style Greek yogurt known strained yogurt recipe. He brought in his sons, FAGE was the frst company to introduce tzatziki, and a perfect complement for its famous taste and texture. FAGE frst Ioannis and Kyriakos, and thus a family business branded yogurt products to the Greek market. to lunch or dinner. Drizzled with distributed its products in the United States in named FAGE (pronounced “fa-yeh”) was born. These products, which carried the FAGE honey, the yogurt becomes a 1998, and later opened its U.S.-based plant in In the 1950s, FAGE, translated from Greek trademark, were sold in smaller, sealed tubs simply incredible dessert. Johnstown, New York in 2008, offcially making meaning “to eat,” became a huge and presented in attractively designed FAGE the frst Greek company producing Greek success in Greece. In 1954, packaging — similar to the designs still used yogurt in the country. guided by his father, Ioannis today. From its roots as a local Athens dairy RECENT DEVELOPMENTS Filippou helped to create the frst producer, the brand expanded throughout FAGE has come a long way from its humble wholesale distribution network for Greece as well as internationally. Exports to the beginnings. Today, the corporate headquarters is ACHIEVEMENTS yogurt in Greece. Within a United Kingdom began in 1980, to Italy in 1983 in Strassen, Luxembourg, and the company has FAGE has received many accolades for its decade, Ioannis and Kyriakos and to the United States in 1998. In 2000, the expanded to producing milk, cheese and yogurt product and is consistently rated as the opened the company’s frst yogurt company established the subsidiary, FAGE USA for customers worldwide. best-tasting yogurt. FAGE Total garnered high production facility in Galatsi, Corp., to import and further promote FAGE marks from the International Taste & Quality Athens. From its inception until Total in the United States. People started Institute in Brussels, Belgium; was named the the mid-1970s, FAGE was tasting the authentic Greek strained yogurt with PROMOTION Best Plain Yogurt under 100 Calories and one of involved primarily in the small- its famous taste and texture, and demand grew. As any company in the age of social media the Best Foods for Men by Men’s Health scale production and distribution In 2008, FAGE opened a new production facility knows, the most effective promotion comes magazine; and Sante, the magazine for restaurant of traditional Greek yogurt. in Johnstown, NY to serve the U.S. market. from passionate fans of the product. From flm professionals, honored FAGE with its Gold Star During that time, retail outlets and TV celebrities to chefs and consumers Award. FAGE Total Greek across the U.S., all share a common passion for strained yogurt is PRODUCT FAGE Total. Their desire to introduce FAGE pure and FAGE Total Greek strained yogurt is a Total to their friends has been instrumental in simple, and yogurt like no other. Made from the growth of the brand. FAGE has built upon uses only raw, an authentic family recipe that this growth with an extensive track record of 100 percent dates back to 1926, FAGE Total successful product innovations and brand natural milk and uses 100 percent natural marketing. The FAGE Total brand continues to cream supplied from ingredients and contains no added lead with innovative integrated marketing that rBGH-free cows — all sweeteners, thickeners or preservatives, spans dynamic social marketing programs to the calcium-rich and no powdered milk, powdered cream or extensive national TV and print campaigns. benefts of real dairy powdered protein. Approximately four pounds authentic Greek yogurt, made by the same ingredients, with of raw milk are needed to make just one pound Greek family and with the same family recipe THINGS YOU DIDN’T KNOW ABOUT nothing artifcial. of FAGE Total Greek Yogurt. That’s because BRAND VALUES from the start. FAGE is dedicated to this vision: FAGE FAGE Total is authentic Greek strained yogurt, For thousands of years, Greek cuisine has been To be a dairy company that contributes, through made using a natural straining technique that built around two ideas: the freshest possible continuous development of innovative and m The family recipe that started it all off HISTORY removes excess water, dissolved salts and ingredients and simple preparation. That high-quality products, to the balanced nutrition for FAGE Total has remained unchanged In 1926, Athanassios sugars. The result is a unique, 100 percent tradition has been at the center of FAGE since and healthy lives of consumers around the for nearly 100 years. Filippou opened a small dairy natural, thick and creamy yogurt with more its founding, and it’s the key reason Greek world. FAGE is guided by the principle of shop at 213 Patission Street in protein and fewer carbohydrates than common cooking is considered one of the healthiest providing the very best to its consumers. The m The FAGE plant in New York is Athens, Greece. At the time, yogurt. Nothing resembles the delicious taste diets in the world. FAGE Total is proud to be original Filippou family motto, “We would never state-of-the-art, with the highest the shop’s location was part of and versatility of FAGE Total Greek strained part of Greek heritage, offering a thick, healthy make a product that we would not give to our possible standards for product quality, the countryside and had only a yogurt. For people around the world, FAGE and uniquely delicious taste with every bite. children,” is just as relevant today as it was from hygiene and safety. single train station nearby. Little by FAGE Total isn’t Greek-style yogurt. It is the very start. superbrands.com usa.fage 36 37 Superbrands USA FAGE Creating dairy products from only the fnest and freshest ingredients, FAGE’s traditional-style Greek yogurt is known worldwide for its famous taste and texture. Total is more than Greek yogurt. It’s a part of life. When they eat FAGE Total, they are part of the ancient Greek tradition of “good living;” and by MARKET little as travelers would come and go, Filippou’s typically sold yogurt as a commodity product in cooking with it, they are bringing the healthy FAGE is Greece’s leading yogurt company, store became known for its delicious, creamy, bulk quantities, and the consumer often was Mediterranean lifestyle into their diet. In producing milk, cheese and yogurt for one-of-a-kind yogurt. unaware of the manufacturer. However, in 1975, Greece, it’s eaten at all hours of the customers worldwide. Owned and led by the With great care and passion, Athanassios when the FAGE yogurt plant was relocated from day. Tossed with cucumbers and Filippou family since its founding in 1926, FAGE nurtured the business and his authentic Greek Galatsi to the Metamorfosi area of Athens, garlic, it’s the traditional dish of features traditional-style Greek yogurt known strained yogurt recipe. He brought in his sons, FAGE was the frst company to introduce tzatziki, and a perfect complement for its famous taste and texture. FAGE frst Ioannis and Kyriakos, and thus a family business branded yogurt products to the Greek market. to lunch or dinner. Drizzled with distributed its products in the United States in named FAGE (pronounced “fa-yeh”) was born. These products, which carried the FAGE honey, the yogurt becomes a 1998, and later opened its U.S.-based plant in In the 1950s, FAGE, translated from Greek trademark, were sold in smaller, sealed tubs simply incredible dessert. Johnstown, New York in 2008, offcially making meaning “to eat,” became a huge and presented in attractively designed FAGE the frst Greek company producing Greek success in Greece. In 1954, packaging — similar to the designs still used yogurt in the country. guided by his father, Ioannis today. From its roots as a local Athens dairy RECENT DEVELOPMENTS Filippou helped to create the frst producer, the brand expanded throughout FAGE has come a long way from its humble wholesale distribution network for Greece as well as internationally. Exports to the beginnings. Today, the corporate headquarters is ACHIEVEMENTS yogurt in Greece. Within a United Kingdom began in 1980, to Italy in 1983 in Strassen, Luxembourg, and the company has FAGE has received many accolades for its decade, Ioannis and Kyriakos and to the United States in 1998. In 2000, the expanded to producing milk, cheese and yogurt product and is consistently rated as the opened the company’s frst yogurt company established the subsidiary, FAGE USA for customers worldwide.

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