The 2009 Elections to the European Parliament Country Reports Edited by Wojciech Gagatek Foreword by Yves Mény European University Institute Florence, Italy © European University Institute 2010 Editorial matter and selection © Wojciech Gagatek Chapters © authors individually This text may be downloaded only for personal research purposes. Any additional reproduction for other purposes, whether in hard copies or electronically, requires the consent of the author(s), editor(s). If cited or quoted, reference should be made to the full name of the author(s), editor(s), the title, the year and the publisher. ISBN 978-92-9084-051-0 doi:10.2870/13513 Published by the European University Institute Robert Schuman Centre for Advanced Studies, European Union Democracy Observatory - EUDO Via dei Roccettini, 9 I-50014 San Domenico di Fiesole (FI) – Italy E-mail:
[email protected] Website: www.eudo.eu www.eui.eu First edition: April 2010 Views expressed in this publication reflect the opinion of individual authors and not those of the European University Institute. Cover photo © European Union, 2010 IV THE 2009 EP ELECTIONS TABLE OF CON T EN T S Foreword Yves Mény, President of the European University Institute 2002-2009 . IX Preface: Bringing the European Parliament election results closer to the citizens Wojciech Gagatek, Alexander H . Trechsel and Fabian Breuer . XI SE ct ION I IN T RODU ct IO N 1 How much ‘second-order’ were the European Parliament elections 2009? Alexander H . Trechsel . 3. 2 Campaigning in the European Parliament elections Wojciech Gagatek . 1. 3 3 The biggest marketing campaign in the history of the EU Lutz Meyer .