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Print Untitled (24 Pages) SYDELL GROUP LTD. Andrew Zobler Sydell Group 2006-Present Founder and ChiefExecutive Officer The Sydell Group is a New York based owner and developer of lifestyle oriented hotels. Sydell currently controls two ventures in partnership with the Yucaipa companies. The first venture targets urban lifestyle oriented hotel properties with a strategy to acquire and develop hotels with individualized brand, design and management. The mandate of the second venture is to develop and operate premium youth hostels in major U.S. cities. Existing Projects: • NoMad Hotel, New York o Converted a 133,000 SF landmark office building into a 168-room luxury boutique hotel. The NoMad restaurant is operated by James Beard-Best Chef in America, Daniel Humm, and recently earned three-stars from the New York Times. • Ace Hotel, New York o This 180,000 SF building, which is named on the historic register, was converted to a 275-roorri hotel and was recently touted as "Best Boutique Design Hotel" by Interior Design magazine. • Ace Hotel, Palm Springs o 180-room renovation which is perhaps most well-known for its installation of Stan Bitter's work, which helped to transform the tired former Howard Johnson into a building with striking, original handcrafted detail. • The Saguaro, Old Town Scottsdale o Renovated and re-branded the former Hotel Theodore into a 195-room lifestyle hotel operated by Joie de Vivre with food & beverage offerings by James Beard award winner Jose Garces. • The Saguaro, Palm Springs o Renovated and re-branded a former Holiday Inn into a 245-room lifestyle hotel operated by Joie de Vivre with food & beverage offerings by James Beard award winner Jose Garces. In Development: • The Line, Los Angeles o 388-room renovation of the former Wilshire Hotel which will be repositioned as The Line LA. The property responds to its location, drawing heavily upon Korean and Korean-American culture, food, and design. • Freehand, Miami Beach o The first of Sydell's hostel platform will be introduced in the former Indian Creek Hotel. The 260-bed property will offer an exceptional campus and local food and beverage offerings. 30 West 261h Stree:t, 12"' Floor New York, NY 10010 ZONING COMMISSION District of Columbia Office - 64&307 -9600 ZONING COMMISSION www.oydellgroup.com Case No. 11-17 District of Columbia CASE NO.11-17 34L EXHIBIT NO.34L SYDELL GROUP LTD. Andre Balazs Properties 2002-2005 Partner, Executive Vice President, Chief Investment Officer, and General Counsel Oversaw the acquisition, financial, and legal activities for leading boutique hotel I residential management and development company. Assisted Andre Balazs in connection with overseeing all of the development activities of the company. Activities included the acquisition and development of The Standard Hotel in Miami Beach and Hotel QT in New York and the acquisition and re-development of The Raleigh Hotel in Miami Beach. Responsible for the acquisition of the development site for the new 300 plus room flagship hotel for the Standard brand in the Meat Packing District of New York. Restructured the ownership of The Standard Hotels in Hollywood and Downtown Los Angeles and thereby obtained control of the branding rights for the Standard brand in the management company. Other activities included the development of two residential projects in the Soho neighborhood of New York City at One Kenmare Square and 40 Mercer Street. Lazard Freres Real Estate Investors 2000-2002 Principal Principal in the managing member of real estate opportunity funds with in excess of $2.5 billion of invested equity capital. Responsible for acquisitions and overseeing the fund's investment in four real estate operating companies. Oversaw the fund's investment in Konover Property Trust, a public shopping center company, Fortress, a public home building company, Commonwealth Atlantic Partners, a private development company holding one of the largest urban development sites in The United States, and Cliveden, a private hotel portfolio in The United Kingdom. Served on the Board of Directors of Konover Property Trust (NYSE) and Fortress (NASDAQ). Activities included taking Konover Property Trust private in partnership with KIMCO and thereby more than doubling the value of the fund's investment in the company and selling the 12 divisions of Fortress in a number of separate transactions and in connection therewith conducting two public auctions for Fortress debt thereby increasing the value of the fund's investment in Fortress by more than 200%. Starwood Hotels and Resorts Worldwide, Inc. 1998-2000 Senior Vice President ofAcquisitions and Development Responsible for acquisition, disposition, and development activity for all Starwood hotel brands in North America. Responsible for sourcing and maintaining third party capital relationships for hotel acquisition and development activities in North America. Participated in the development of the W Hotel brand and created the first third party owned W Hotel at Union Square in New York. Oversaw the first Starwood hotel disposition program. Greenberg Traurig 1996-1998 Partner General real estate and real estate securities practice with concentration in the hotel area. Represented Starwood in hotel acquisition activities including its first international acquisition in the paired share REIT format, acquisition of a portfolio of Mexican resorts and acquisition of four former Ritz Carlton hotels. Represented T. Rowe Price in connection with the sale of five public limited partnerships holding over 100 office buildings. Represented American Securities Partners in connection with its REIT M&A activities. Represented the seller of The Loews Santa Monica Beach Hotel in a tax deferred sale of the hotel. Represented Flag Development Co in'connection with its development activities, 30 West 26111 Street, 12111 Floor New York, NY 10010 ZONING COMMISSION District of Columbia Offtee- 64&307-9600 WW\\:syddlgroup.com Case No. 11-17 34L SYDELL GROUP LTD. Paul, Weiss, Rifkind, Wharton & Garrison 1989-1995 (1989-1990; 1992-1995) Associate General real estate practice. Represented The Rockefeller Foundation in connection with a restructuring of its real estate portfolio. Represented Dean Witter/Hines in connection with the creation of an international development partnership. Represented EIE in connection with the development and financing of The Four Seasons Hotel in New York. Represented Metromedia (John Kluge) in connection with several hotel acquisitions. Represented Sogo in connection with the development of The Hotel Arts and the related mixed use project in Barcelona, Spain. Represented developer in connection with the development of the North American headquarters building for Louis Vuitton in New York City. Education Brooklyn Law School 1987 J.D., magna cum laude State University of New York, Binghamton 1983 B.A., cum laude, Economics and History 30 We~t 26d> Street, 12"' Floor New York, NY 10010 ZONING COMMISSION District of Columbia Office - 64&307 -9600 www.sydellgroup.com Case No. 11-17 34L STEVE POLO Partner Steve Polo is a partner at OPX, a design Consultancy focused on providJng operational results for its clients. OPX creates integrated operational environments for improved business performance. Mr. Polo leads the strategic direction of the business. With its strategic partners, OPX is providing a new value proposition in the market. The Integrated Operating Environment (IOE) process makes good companies work better by aligning and integrating the total operational environment of a business- people, tools and place (organization and culture, technology, and the physical environment) - to increase business performance. In Education response to OPX's history of business-changing strategies, Tom Peters recognized OPX as one of Master of Architecture, Virginia its "Companies that Rock!" embodying innovation and leadership in professional services. Polytechnic Institute State University, 1984 Projects employing his special expertise in scenario planning and Integrated Operating Bachelor of Arts-Political . Environments include: AARP, C.N.A., Towers Watson, Atlantic Media, Wor/dSpace, Hilton Science- Russian Studies, Worldwide, BAE Systems, The German Marshall Fund, ABC News, Sodexho, the City of Turku, Virginia Commonwealth Finland, the US Securities and Exchange Commission, and the National Science Foundation. University, 1976 Intensive Russian Language, University of Toronto, 1975 In 1996, Mr. Polo launched OPX's global practice. Projects include engagements in Toulouse, France; Port of Spain, Trinidad & Tobago; Turku, Finland; Melbourne, Australia; London, United Affiliations Kingdom; Beijing, China; Mexico City, Mexico; Toronto, Canada; Johannesburg, South Africa; and Economic Club of Washington Monrovia, Liberia. World Futures Society American Society for Quality NCARB Mr. Polo also leads Law Firm Consulting Group at OPX. His specific knowledge of the solutions Association for Corporate Growth that respond to the organizational, operational and workplace challenges of law firms has produced Vistage Speakers Bureau efficient and effective solutions for law firms throughout the United States. Clients include Womble Carlyle, Orrick Herrington &Sutcliffe, Foley &Lardner, SNR Denton, Mintz Levin, Perkins Coie and Corporate/Non-Profit Boards Bryan Cave among others. Mr. Polo is also a contributor to legal publications and a speaker at Daedalus Systems, Inc. law-firm related events. Jam Longboards, Inc. Global Impact FoundersCorp A former adjunct professor at The Catholic University
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