Spitfire Partner Seminar Presentation 2016
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Annual Partner Seminar 28th January 2016 Introduction Nick Goodenough Partner Service Manager Morning Agenda Part 1: now! • Core Network Upgrades • Data Centre Connectivity • Broadband Competitor Analysis • Ethernet Enhancements Part 2: 11.45am • Web ordering and portal • RIPE: the future of IP Addresses • SIP new services & development • 3CX Cloud • Hosted Shootout • Industry update Afternoon Lunch & Networking • 1pm: lunch • Demonstrations of 3CX & SIP Communicator • Networking • 2.30pm: Arsenal FC & Champagne draw Essentials • Please switch your mobiles to silent • No fire alarm practice • Fire Exits at front and rear • Loos & cloakroom on this floor Awards 2015 Reviewed • Winner of Best Hosted Platform – again! • Best ISP – Highly Commended - again! • Turnover up 8% • Core network enhancements • New products – On-net data centres & Hosted/VM 3CX • Super Connected Cities • New web-site • Systems & Staff Training New Team Members New London Account Managers Henry George Taler Ryan Tom New & Expanded Midlands Office Steve Tom • Midlands office was opened in 2007 • Moved to larger office with space for training and demonstrations • 20 Midlands partners here today • Two new Account Managers Team Members Boosted Elinor Perks: Senior Engineering Account Manager • Joined the Partner Team from the Support Desk • Experienced CCNA qualified technician • Account manages a number of partners and is expert on more complex solutions Annie Phelps: Partner Service Co-ordinator • Responsible for training, commission and documentation • Taking the lead with team marketing 2016 Plans • New products • AWS, Azure & AWS connectivity • 3CX Cloud per extension & per instance • Further product development • Enhanced Service: • Full web-ordering & partner access to customer portal • SLAs for new products 2016 Brand Awareness Core Network Upgrades Tom Fellowes SALES DIRECTOR Choosing a Connectivity Provider • Data centre & Cloud provider versus connectivity provider • Importance of high quality direct connectivity • Remove the vagaries of the Internet • When to choose your connectivity provider • Our aim is to be your first choice of connectivity provider Changes to Our Core Network The aims of the improvements to our core network are as follows: • Increase resilience in our core network - minimising impact of data centre, hardware or network failure • Deliver supplier and customer interconnectivity across different network nodes • Design resilient circuit options via different network nodes • Interconnect with our network from a variety of datacentre and cloud provider networks New Core Network Customer Internet Site Internet Customer Customer Rack Rack Customer TTB Broadband Circuit Customer Rack Rack Cross Connects Cross Connects Customer LINXCustomer Site Equinix Telehouse N Site EAD Circuit EAD Circuit Equinix Telehouse N Verizon Equinix Telehouse N Call BTW Termination Call TerminationEAD CircuitTTB Printworks Telecity EAD Circuit Customer HE Customer Site BTW BTW Site Cross Connects SIP Printworks Telecity Call Call HE CustomerTermination TerminationCustomer Customer Rack Site Printworks Telecity Customer HE Site BTW BroadbandSIP Circuit BTW Broadband Circuit Call BTW Ethernet Circuit BTWTermination Ethernet Circuit TTB Broadband On-Net Services Andy Duncan IT Interface Manager On-Net Services AWS V V Azure/O365 SIP Communicator Resilience V V Equinix Telehouse N CloudConnect Hosted PBXs Equinix Telehouse N MPLS Equinix Services Telehouse N Equinix Telehouse N Hosted Firewalls Printworks Telecity HE Printworks Telecity HE V Hosted Firewalls V Printworks Telecity V HE V SIP Communicator Printworks Telecity HE 3CX Cloud Hosted PBXs On-Net Services Spitfire On-Net Services enable customers to directly access a range of directly connected services without implementing additional connectivity. • Spitfire services (natively connected) • Hosted 3CX & Avaya, SIP Communicator, Hosted Firewall • Partner services (via cross-connect) • Direct connections to partner ecosystems • Cloud Service Providers (via CloudConnect) • Microsoft Azure and O365 • Amazon Web Services (AWS) On-Net Services All On-Net Services are enabled via a customer MPLS • Each service is implemented as a new virtual site or VLAN on the MPLS. • No additional circuit requirements • The connections are low latency and guaranteed bandwidth. Ideal for performance dependent services such as VDI and SIP • Connections from 50Mb to 1Gb bandwidth are available. On-Net Services On-Net Services CloudConnect provides direct, guaranteed bandwidth connections to Amazon and Microsoft online platforms • IPsec VPNs via internet breakout is no longer required but should be retained as a backup route • Internet transit requirements and costs are minimised • Customer requires: • CloudConnect VLAN (monthly rental based on bandwidth allocation) • Microsoft ExpressRoute or Amazon Direct Connect subscription (monthly rental based on bandwidth allocation) On-Net Services Partner Connections are enabled as a single or resilient pair of 1Gb cross-connects • A VLAN is configured for each customer, terminating on the customer MPLS • Or the partner creates an MPLS for multiple customers • All partner services are then On-Net for their customers and customers have minimal additional cost over a standard internet circuit • Partner connection and CloudConnect can co-exist within an MPLS How to Create Your Own Cloud Services Fraser Bell Partner – Northern Star Who Am I? • Fraser Bell • 25 years IT Industry (20 Years MSP) • New Ventures • Cloud Services Company • MSP NYC Why Would you Want to? • Mistrust of Public Cloud • Loss of Customer Control • Billing Relationship • T&Cs of reseller cloud service providers • Create Sticky Situation • Provide Better Service & Security • Make More Money What do you need to do? • Choose a DC • Buy the Kit • Configure Exchange/ SP/ TS etc. • Choose Connectivity • Create Contracts and T&Cs • Sell it to your Customers Choosing a DC • Looked at 6 • Location • Accessibility • Customer Service & Support • Cost • Contract • Connectivity • Accreditations • Look the Part Data Centre Pricing Name Location Price Setup Fee Telehouse Docklands (london) £13,575 £2,695 £2,500 (plus £1,000 Telecity London £8,280 for IPMH install) Virtus London (Hayes) £7,080 £900 City Lifeline London (Tech City) £7,032 £1490 / 36 Coreix London (Enfield) £8,400 £1,200 Equinix London (NW10) £12,850 £1,075 Virtus London (Hayes) £11,400 £1,800 Volta London (Farringdon) £7,200 £0 What Did We Ask Them? • Free Support • SLA & Planned Downtime • Access at Short Notice • Security • Locks on Cages • Carbon Footprint • Spares What Did We Ask Them? • Insurance • Fire Suppression • 24 x 7 NOC • Accreditations • Customer Visits So Who did we Choose? Telehouse North • Impressive • Security • Cost • Connectivity Connection to Internet & Customer Sites And What Services Do We Provide? • Virtual Private Servers • Virtual Private Cloud • Hosted Exchange/SP etc. • OnNet connectivity to Spitfire • Reseller Channel • THE FUTURE THROUGH TECHNOLOGY • Available over lunch Spitfire MPLS Network Peter Oosthuizen Partner Team Leader MPLS Overview • What is MPLS? • Key benefits • Circuits and hardware available with Spitfire MPLS • MPLS Monitoring • Case Studies MPLS Networks – (Multiprotocol Label Switching) • Spitfire’s MPLS Managed Network provides secure, high speed inter-site connectivity between multiple sites • It is faster, more efficient and more flexible than IPSec VPN • Compatible with all Spitfire’s circuit types, including Fibre, EFM, GEA, SDSL, VDSL and ADSL MPLS Networks • Secure Internet Access can be provided, with remote workers and overseas offices catered for by IPSec VPN • Spitfire offer Cisco firewall equipment within the network for security • We can also offer rack space for partners to host their own managed firewall within the MPLS network MPLS Networks • Many of you use our MPLS services – offering excellent value multi-site connectivity • The core product remains the same, with the addition of On-net datacentres and CloudConnect as mentioned earlier • Using a “Partner Connection” within an On-net data centre, we can directly connect your rack to your customers site with QoS and guaranteed bandwidth MPLS Monitoring Monitoring facility available upon request • Customer accessible web portal allows you to view: • Status and performance of circuits • Custom Notifications • Usage details • Only Spitfire managed SNMP capable routers support full monitoring MPLS Case Studies Case Study 1 - Scenario • Customer with 1 site in Gravesend acquired a second business (second site) in Orpington • Required a quality data connection between sites • Connection was required for data only, no voice • The client was cost conscious due to high costs of acquiring a business • Customer considered 2 options: 1. Internet circuits with IPSec VPN between the two sites 2. Point 2 Point Ethernet circuit between two sites MPLS Case Studies MPLS Case Studies Case Study 1 - Proposal • Spitfire proposed a 3rd option, MPLS • Options 1 and 2 would require Ethernet circuits as would MPLS however MPLS would also offer QoS and guaranteed bandwidth between sites whereas IPSec VPN would not • P2P option would offer QoS and guaranteed bandwidth however due to the geographical locations of the two offices P2P was very expensive • MPLS offered a lower cost than P2P solution and better quality bandwidth speed vs an IPSec VPN. The MPLS was cost neutral vs the IPSec VPN solution • MPLS would also mean less network management/maintenance and easier troubleshooting